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Kansai Nerolac Paints - Spreading Colours All Around Company Report - e-research
Company Report
                                                                                             Industry: FMCG

Kansai Nerolac Paints
Spreading Colours All Around

Amnish Aggarwal (amnishaggarwal@plindia.com)   Gaurav Jogani (gauravjogani@plindia.com)
+91-22-66322233                                +91-22-66322238
Kansai Nerolac Paints - Spreading Colours All Around Company Report - e-research
Kansai Nerolac Paints

                     Contents
                                                                                                                                                             Page No.
                       Kansai Nerolac: Play on Consumption and Infrastructure ........................................ 4
                          Decorative Paints industry to grow at 14% CAGR ............................................................................. 5
                          Kansai focusing on branding and distribution to gain share ............................................................. 7
                               1) Investments in branding and consumer connect .................................................................... 7
                               2) Distribution reach and product endorsements ....................................................................... 9
                               3) Kansai has a wide portfolio, increases focus on entry level paints........................................ 10
                          Kansai to gain from pick up in Industrial demand ........................................................................... 11
                       Automotive paints .................................................................................................... 12
                          Kansai has 60% market share in Auto OEM paints .......................................................................... 12
                          Automotive paints demand to grow in low teens ........................................................................... 12
                          Kansai to grow ahead of industry growth ....................................................................................... 13
                          Auto refinish segment ..................................................................................................................... 14
                          Other Industrial paints..................................................................................................................... 15
                               Powder Coatings; 15% CAGR likely on durables and home improvement demand .................. 15
                               Performance coatings to grow at 19% CAGR ............................................................................. 16
                               General Industrial coatings to grow at 15% CAGR ..................................................................... 17
                       Industrial paints - emerging opportunities ............................................................... 18
                          Railways: Modernisation and transparent bidding to drive growth ............................................... 18
                          Road/ Infra: Increased outlay to improve demand ......................................................................... 18
                          Public Transport Authorities............................................................................................................ 18
                       Building capacities to service Future demand.......................................................... 19
                       Financials and Valuations ......................................................................................... 20
                          Revenues to grow at 16.5% CAGR post FY16 .................................................................................. 20
                          Margins to expand on changing product mix and low crude oil prices ........................................... 20
                          Adj. PAT to grow at 30.9% in FY16, 18.8% CAGR over FY16-18 ....................................................... 21
                          Valuation Thesis: 15% discount to APNT, Accumulate .................................................................... 22
                          Q3FY16; 190bps margin expansion enables 28.6% PAT Growth ..................................................... 23

Prabhudas Lilladher Pvt. Ltd. and/or its associates (the 'Firm') does and/or seeks to do business with companies covered in its research reports. As a result investors should be aware that
the Firm may have a conflict of interest that could affect the objectivity of the report. Investors should consider this report as only a single factor in making their investment decision.
Please refer to important disclosures and disclaimers at the end of the report

April 11, 2016                                                                                                                                                                             2
Kansai Nerolac Paints - Spreading Colours All Around Company Report - e-research
Company Report
                                                                                                                                                 April 11, 2016
                                                                             Kansai Nerolac Paints
                                                                             Kansai is a pure play on Paints demand in India, being the third largest player in
Rating                                                 Accumulate            Decorative Paints (Nerolac), 40% share in Industrial paints and 60% share in
Price                                                       Rs282
                                                                             Automotive Paints. Kansai gains from technology and innovation of its parent
Target Price                                                Rs288
                                                                             (Kansai Paints, Japan-71.3% stake) which lists in top 10 paint companies globally.
Implied Upside                                               2.1%
Sensex                                                     24,674
Nifty                                                       7,555            Kansai has launched “Little Master” to compete with ‘Tractor’ in the lower end
                                                                             emulsions, thus, filling a portfolio gap. Kansai is improving efficacy of its
(Prices as on April 08, 2016)
                                                                             distribution as the proportion of dealers with Tinting machines will increase to 80%
                                                                             by FY18 (41% in FY11). Product innovations, distribution and brand building will
                                                                             enable 17.5% sales CAGR for Kansai post FY16.
Trading data
Market Cap. (Rs m)                                      151,975.4            Automotive paint sales should gain from 1) expected demand recovery 2) imbibed
Shares o/s (m)                                              538.9            service component in its OEM package and 3) new client additions, more so among
3M Avg. Daily value (Rs m)                                  134.6            non-Japanese auto makers. Powder coatings offer immense scope once the
                                                                             consumer demand for white goods and home improvement picks up. Kansai should
                                                                             gain from emerging opportunities in Railways, State transport, Roads and
Major shareholders                                                           Infrastructure, given rising spends and introduction of e-bidding and payment
Promoters                                                        69.27%      system. We estimate 17% sales CAGR in industrial paints post FY16.
Foreign                                                           9.51%
Domestic Inst.                                                    6.54%      Kansai is expected to post 30.9% PAT growth on 500bps gross margin and 250bps
Public & Other                                                   14.68%
                                                                             EBITDA margin expansion in FY16. We expect margin expansion of 50bps in FY17
                                                                             and a decline of 80bps in FY18 which would enable 25% PAT growth in FY17 and
                                                                             12.5% in FY18. Kansai has ROCE of 25.8% and ROE of 18.4%, dividend payout of
Stock Performance
                                                                             33% and net cash of Rs6bn. Kansai trades at 30.4x FY18 EPS and trades at 15%
(%)                                1M           6M                 12M
Absolute                           2.5         17.1                21.9
                                                                             discount to Asian paints as against 20% discount in the last five years. We value
Relative                           2.5         25.2                35.9      the stock at 31x FY18 EPS and arrive at a target price of Rs288. We initiate
                                                                             coverage on Kansai Nerolac Paints with an ‘Accumulate’ rating.

How we differ from Consensus                                                 Key financials (Y/e March)               2015         2016E         2017E       2018E
EPS (Rs)              PL    Cons.                                % Diff.     Revenues (Rs m)                         35,491       38,204        44,167      52,327
2017                 8.3      7.6                                   8.6        Growth (%)                              12.2           7.6         15.6        18.5
2018                 9.3      9.8                                  -5.2      EBITDA (Rs m)                            4,448        5,738         6,846       7,667
                                                                             PAT (Rs m)                               2,717        3,557         4,449       5,004
                                                                             EPS (Rs)                                    5.0          6.6           8.3         9.3
                                                                               Growth (%)                              31.5         30.9          25.1        12.5
Price Performance (RIC: KANE.BO, BB: KNPL IN)                                Net DPS (Rs)                                1.4          1.8           2.3         2.6
 (Rs)
 350
                                                                             Profitability & Valuation                 2015        2016E        2017E       2018E
 300
 250
                                                                             EBITDA margin (%)                         12.5         15.0         15.5        14.7
 200                                                                         RoE (%)                                   18.0         18.4         18.4        18.4
 150                                                                         RoCE (%)                                  17.4         18.1         18.2        18.2
 100                                                                         EV / sales (x)                              4.3         3.9          3.4         2.9
  50                                                                         EV / EBITDA (x)                           34.2         25.7         22.2        19.8
   0                                                                         PE (x)                                    56.0         42.7         34.2        30.4
                                              Dec-15
                 Jun-15

                                     Oct-15
        Apr-15

                                                                    Apr-16
                                                        Feb-16
                          Aug-15

                                                                             P / BV (x)                                  9.5         6.7          5.9         5.3
                                                                             Net dividend yield (%)                      0.5         0.6          0.8         0.9
Source: Bloomberg                                                            Source: Company Data; PL Research
Kansai Nerolac Paints - Spreading Colours All Around Company Report - e-research
Kansai Nerolac Paints

                 Kansai Nerolac: Play on Consumption and Infrastructure

                 Kansai is a play on demand recovery in Decorative as well as in the Industrial paints.
                 The company is expected to be a major beneficiary of pick-up in the Industrial
                 demand being the market leader in automotive paints with 60% market share and
                 overall Industrial paints with 40% market share. Kansai has increased the share of
                 decorative paints in its sales mix (from ~50% in FY10 to ~55% in FY15) and is
                 gradually increasing distribution reach and dealers with tinting machines. Its
                 decorative paints portfolio has products straddling across various price points and
                 addressing multiple painting needs. Reduction in interest rates, bottomed-out rural
                 economy and revival in the infrastructure and capital goods space is expected to
                 increase demand for both Industrial and decorative paints.

                 Kansai is a player focused on paints, while other companies are diversifying into
                 Adhesives, Sealants, Waterproofing, Bath and Sanitary fittings and Kitchen. Focused
                 approach, technology back-up of parent in industrial paints, expanding distribution
                 in decorative paints and strong relationships with global automotive giants will
                 enable Kansai to record sustained growth in the coming years. The company,
                 therefore, emerges as a compelling play on revival in both Consumption demand and
                 Infrastructure development.

                 Exhibit 1: Kansai: Decorative paints are 55% of sales, Auto paints are 75% of Industrials

                                                                                Automobile
                       Decorative          Industrial                              75%
                         55%                  45%                                              Other
                                                                                             Industrial
                                                                                                25%

                 Source: Company, PL Research

April 11, 2016                                                                                               4
Kansai Nerolac Paints - Spreading Colours All Around Company Report - e-research
Kansai Nerolac Paints

                 Decorative Paints industry to grow at 14% CAGR

                 Decorative paints account for over 70% share in Rs350bn Indian paint industry. Organized
                 players dominate with ~70% of the decorative market, while 30% share is accounted for by
                 unorganized players who are present in less technology intensive distemper segment.

                 Sustained Upgradation: Decorative paints include Enamels, Exterior emulsions, Interior
                 Emulsions, Primer, Distempers, Wall Putty and Wood coatings etc. Large organised players
                 have reduced focus on Distempers and are instead promoting economy range of emulsions,
                 given low margins in this segment. Paints Industry is witnessing sustained upgradation from
                 Distempers to Emulsions and premium emulsions in the past few years.

                 High Involvement Category: Paints industry has come a long way from being a low
                 involvement product to a high involvement product. Paints now occupy centre stage of home
                 decor as against earlier trend where painters used to dictate the brand, colour and type of
                 paint to be used in the residential buildings. Sustained investments in advertising, Tinting
                 machines, Consumer education and Signature stores have increased the consumer interest in
                 the category and boosted upgradation and growth.

                 Oligopolistic Industry: Paints industry is an Oligopoly as four major players have 92% of
                 organised market share. Decorative paints market in India is dominated by Asian Paints with
                 ~52% market share, followed by Berger and Kansai, with 17% and 15% share, respectively.
                 Market leader Asian paints has focus on volumes and not on expanding gross margins which
                 has promoted healthy competition and focus on production and marketing efficiencies in the
                 Industry. Although global players like Sherwin Williams, Nippon, and Juton etc. have entered
                 the Indian market, existing players have strengthened their market share and dominance.

                 Exhibit 2: Asian paints controls 52% of organised share, Kansai has 15%

                                            Decorative Paints market share
                                                  Others
                                    Akzo Nobel      8
                                        8

                        Kansai Nerolac
                             15                                                      Asian paints
                                                                                         52

                                Berger Paints
                                     17

                 Source: Industry Data, PL Research

April 11, 2016                                                                                             5
Kansai Nerolac Paints

                 Decorative paints to grow sales at 14% CAGR: The Indian paint industry has
                 benefited from a gradual shift in the consumer preference from traditional
                 whitewash to entry level distempers and higher quality paints like emulsions and
                 enamels. Decorative paints industry has grown sales at 16% CAGR in the past five
                 years. The major drivers for growth of the Decorative paint industry are 1) increased
                 urbanization and shift towards paints in rural markets 2) Rise in the disposable
                 income of the consumers 3) India’s per capita consumption at 1.3kg is lower by 55%
                 than SE Asia and 70% than China) 4) Reduction in repainting cycle from earlier level
                 of seven years 5) Aggressive marketing and enhanced distribution network 6)
                 Innovative products 7) Expected growth in housing construction, given Housing for
                 all and smart cities initiative of GOI.

                 Exhibit 3: Decorative market expected to grow at 14% CAGR

                           500                                                                                              460
                           450
                           400
                           350
                           300
                 (Rs bn)

                                                                                                          240
                           250
                           200                                                             180
                                                                           160
                                                        140
                           150          115
                           100
                            50
                             0
                                    CY10                CY11               CY12            CY13           CY15              CY20

                 Source: Akzo Nobel, PL Research

                 Exhibit 4: Decorative Paint Industry volumes have GDP multiplier of 1.6-2x

                                  Real GDP Gr                    Paint Industry Volume growth                     GDP Multiplier

                   20.0%                                                                                                           2.5
                                          2.0                               1.9             2.0
                                 1.8                      1.7                                             1.7               1.7    2.0
                   15.0%                         1.6               1.6              1.6            1.6              1.6

                                                                                                                                   1.5
                   10.0%
                                                                                                                                   1.0
                      5.0%
                                                                                                                                   0.5

                      0.0%                                                                                                         0.0
                                 FY04

                                          FY05

                                                 FY06

                                                          FY07

                                                                    FY08

                                                                             FY09

                                                                                    FY10

                                                                                            FY11

                                                                                                   FY12

                                                                                                           FY13

                                                                                                                     FY14

                                                                                                                            FY15

                 Source: PL Research, Company Data

April 11, 2016                                                                                                                           6
Kansai Nerolac Paints

                 Kansai focusing on branding and distribution to gain share

                 Kansai is the no.3 player in decorative paints segment with ~15% market share under
                 the “Nerolac” brand. Decorative paints sales have grown at 15.7% CAGR in the last
                 five years which has increased its share in sales mix from 50% in FY10 to 55% in
                 FY15.

                 Kansai is looking at increasing its revenue from decorative paints given that 1)
                 decorative have higher margins than industrial paints and 2) decorative have higher
                 pricing power and low margin volatility than industrial paints. Decorative paints
                 provide relative margin stability during volatility in raw material prices. Kansai’s
                 portfolio mix is improving as the share of emulsions has increased from 20% to 38%
                 of sales even as the share of Enamels and Distemper has come off by 13%.

                 Exhibit 5: Emulsions have significantly increased share in decorative sales

                                                          FY10    FY15

                  45%                             40%
                  40%               38%
                  35%                                   30%
                  30%                                                                      25%
                  25%         20%                                                                 20%
                  20%                                                  15%
                  15%                                                        12%
                  10%
                   5%
                   0%
                              Emulsion              Enamel             Distamper               Other

                 Source: Company, PL Research

                 1) Investments in branding and consumer connect

                 Kansai has increased investments in advertising and brand-building initiatives to
                 enhance its brand image and improve consumer perception and appeal for its
                 products.

                  Kansai launched Nerolac Impressions with HD technology by using a 360 degree
                     campaign with its brand ambassador “Shahrukh Khan” and dedicated webpage
                     about the product. It also launched region specific TV campaigns for Andhra
                     Pradesh, Tamil Nadu and Kerala.

                    During the year, Kansai launched “U Can”, an initiative aimed towards further
                     reducing the impact of painting on the environment by recycling its paint cans
                     into attractive flower pots. The campaign garnered a thumping response from
                     the consumers with improved affinity with “Nerolac”.

April 11, 2016                                                                                           7
Kansai Nerolac Paints

                    Nerolac introduced QR codes in its shade cards and guides to enable the Nerolac
                     app users to flip through the entire range of colours and combos online. This has
                     made the visualization process much easier for the consumer enhancing their
                     home painting experience.

                    Nerolac tied-up with one of the leading interior magazines and “BBC Good
                     Homes” by launching a special “High-definition living” issue to give out home
                     decor tips on painting to directly reach out to the consumers.

                    Nerolac launched the Colour of the Year and Colour Trends 2015 to set the
                     trends for the New Year for consumer reference.

                    Nerolac further aligned its communication to reach out to the end user by
                     coming up with campaigns like ‘Wish in HD language of colours’. The campaign
                     allowed people to send messages and greet their friends, whereby, each
                     alphabet had a designated HD shade of Kansai assigned to it.

                 Kansai is investing gains from benign raw materials into advertising and marketing to
                 strengthen its Nerolac brand. The company’s ad-spends has increased by 50bps to
                 4.1% of sales over FY13- FY15 and is expected to increase to 5% in FY16.

                 We believe that Kansai is looking to increase its market share by increasing its
                 presence in South and East India where it has low market share. The company has
                 the product portfolio and is competitively priced to Asian paints. However, Asian
                 Paints has strong dealer connect, wide spread distribution network and brand
                 visibility. Increased brand visibility and endorsements can boost sales for Kansai.

                 Exhibit 6: Kansai’s adspend shows rising aggression in brand building

                                                    Advertising % of Sales
                  6.0
                                                                                5.0          4.9
                                                                                                      4.6
                  5.0                                                  4.1
                           4.0     3.9      3.9                3.9
                                                       3.6
                  4.0
                  3.0
                  2.0
                  1.0
                  0.0
                           FY10

                                    FY11

                                             FY12

                                                        FY13

                                                                FY14

                                                                        FY15

                                                                                 FY16E

                                                                                              FY17E

                                                                                                      FY18E

                 Source: Company, PL Research

April 11, 2016                                                                                                8
Kansai Nerolac Paints

                 2) Distribution reach and product endorsements

                 Breadth and depth of distribution has been one of the key advantages of Asian
                 paints, despite higher dealer incentives offered by its competitors. Kansai has been
                 increasing its distribution reach and adding depots and dealers steadily. Its
                 distribution network has increased from ~11000 dealers in FY11 to 15000 dealers in
                 FY15 and has installed 11000 tinting machines, which are owned by Kansai. The
                 proportion of dealers having tinting machines has increased from 40% in FY11 to
                 73% in FY15. We estimate an increase in the number of dealers to ~20000 with 80%
                 having a Tinting machine by 2018.

                     Kansai has initiatives to reach out and collaborate with “influencers" such as
                      interior decorators and architects. Product endorsement by the interior
                      decorators and painters goes a long way in increasing consumer confidence into
                      using “Nerolac” brand of products.

                     Kansai has entered into a tie-up with the e-commerce major, ‘Flipkart’, during
                      the festive season. The company provided an interactive consumer interface,
                      consumer offers and painting service. This broadened the distribution channel
                      and improved consumer interface, although the impact on sales is not
                      meaningful.

                     Kansai modified its painter reward program Nerolac Premium Painters (NPP) to
                      include benefits like sponsoring scholarships for the painters’ children and
                      accidental insurance for painters and their families selectively. Kansai expects
                      this to increase the painter’s affinity with Nerolac brand.

                 Exhibit 7: 73% of Dealers have Tinting machines in FY15 as against 41% in FY11

                               Dealer Network          Tinting machines           Tinting Machines %

                  25,000                                                           78.2     80.1       90.0
                                                                 73.3     75.8
                                                                                                       80.0
                  20,000                                64.3
                                                57.7                                                   70.0
                                      50.0                                                             60.0
                  15,000
                             40.9                                                                      50.0
                                                                                                       40.0
                  10,000
                                                                                                       30.0
                     5,000                                                                             20.0
                                                                                                       10.0
                        0                                                                              0.0
                             FY11     FY12      FY13    FY14    FY15      FY16E    FY17E   FY18E

                 Source: Company Data, PL Research

April 11, 2016                                                                                                9
Kansai Nerolac Paints

                                                   3) Kansai has a wide portfolio, increases focus on entry level paints

                                                   KNPL is using technological expertise of its parent Kansai in launching new products
                                                   like Nerolac Impressions HD Colour, Excel Rain guard (waterproofing to protect
                                                   against rainfall) and statue paint for coating statues. Kansai is looking to enter into
                                                   categories where it can create a niche for itself and have the first-mover advantage.

                                                   Kansai’s product portfolio straddles across various categories and price points. The
                                                   company’s Impressions and Pearl compete with Asian Paints ‘Royale’ and ‘Apcolite’
                                                   in the interior paints. It has Excel exterior paints which compete with Apex from
                                                   Asian Paints and Weather Coat from Berger.

                                                   Kansai has been weak in the economy segment of paints. The company has launched
                                                   “Little Master” in the economy paint segment to compete with Asian Paint’s “Tractor
                                                   Emulsion” which aims at upgrading the customer who is using Distemper to an
                                                   Emulsion-based paint. Little Master has been priced at 10-20% discount to its peers.

                                                   The company has introduced products in the coating space like High Solid metallic
                                                   base coats and clear coats, resulting in significant reduction in VOC (Volatile Organic
                                                   Compounds), paint consumption and improvement in productivity. Kansai also
                                                   introduced a new range of eco-friendly paints which are lead free and with low VOC.

Exhibit 8:   Kansai’s products straddle across segments and price points in Decorative paints
Interior Paints      Price range (Rs/ Liter) Kansai Nerolac                 Asian Paint                      Berger
                                                                                                             Silk Illusion range- Design
                                            Impressions- Hi Gloss enamel,
Designer finishes    980-1049                                             Royale Play                        Metallica, Metallica, Non-Metallica
                                            Disney, Metallic Finish
                                                                                                             and Marble Finish
                                                                            Apcolite -Gloss and Satin Enamel,
Enamels              240-450                Pearl Luster Finish
                                                                            Royale Luxury Enamel
Premium Emulsion     430-600                Impression-24 carat, Eco clean Royale - Aspira, Shyne, Luxury     Breathe Easy, Silk Luxury Emulsion
                                            Little master, Beauty - Silver,
                                                                            Tractor, Apcolite - Advanced and Easy Clean, Rangoli Total care,
Emulsion             95-300                 Gold, Smooth Finish and Lotus
                                                                            Premium                           Bison Emulsion
                                            Touch
                                            Goody Synthetic Distemper,
Distempers           50-90                                                  Tractor- Acrylic and Synthetic    Jadoo Acrylic and Bison Distemper
                                            Beauty Acrylic Distemper
                                                                                                              Bison Wall Putty and Happy Wall
Wall Putty           35-75                  Nerolac Wall Putty              Asian Paints Acrylic Wall Putty
                                                                                                              Acrylic Putty
Exterior paints
                                                                                                             Wall Masta and Weather Coat
                                            Excel , Excel Total, Suraksha   Ace and Apex range-Ultima and
Acrylic Emulsions    120-460                                                                                 range- Long life, Smooth and
                                            Range- Plus and Advanced        Protek
                                                                                                             Allguard
Source: Industry, PL Research

April 11, 2016                                                                                                                                10
Kansai Nerolac Paints

                                                        Kansai to gain from pick up in Industrial demand

                                                        Industrial paints market is ~30% of the overall paint industry in India as against the
                                                        global average of 66%. Industrial paints are technology intensive due to which
                                                        domestic companies have tied up with global paint majors. Industrial paints can be
                                                        further sub-classified into 1) Automotive Coatings 2) Powder Coatings 3) High
                                                        performance coatings and 4) General Industrial paints. Industrial paint demand is
                                                        dependent on various industries such as Automobiles, Consumer durables and
                                                        Infrastructure spending on roads, railways, power plants etc. Industrial paints are
                                                        largely solvent-based resulting in higher fluctuation in profits due to changes in
                                                        Crude prices. Kansai is the market leader in Industrial paints with ~60% market
                                                        share. Industrial paints account for ~45% of its sales.

Exhibit 9:     Leading Paint majors have global tie-ups in Industrial Paints
Company                         Foreign Collaboration                       Details
                                Kansai Paint (Japan)                        Architectural coatings, Process design and quality improvement
Kansai Nerolac                  Oshima Kogyo (Japan)                        Technical assistance for manufacturing heat resistance coatings
                                Cashew (Japan)                              Technical assistance for coating products MICRON and their thinners
                                PPG Industries (US)                         PPG Asian Paints JV for auto OEM, refinish, and industrial coatings
Asian Paints
                                                                            Asian Paints PPG JV for non-auto industrial and powder coatings
Akzo Nobel India                Akzo Nobel (Amsterdam)                      Akzo technology across segments of Decorative and Industrial Paints
                                DuPont Performance Coatings                 Technical license agreement for Automotive coatings

Berger Paints India             Becker Industrifarg (Sweden)                 Berger Becker Coatings JV (49% Berger stake) for coil coatings segment
                                                                            J.V – BNB Coatings India Ltd for manufacture of coatings for plastic
                                Nippon Bee Chemicals Co. Ltd (Japan)
                                                                            substrates
Source: Industry, PL Research

                                                        Exhibit 10: KNPL is present across most of the Industrial paint segments in India

                                                                                                  Automo
                                                                                                    tive
                                                                                                                   Automo
                                                                                  Coil
                                                                                                                     tive
                                                                                 Coating
                                                                                                                   refinish

                                                                         Marine                   Industri                 Powder
                                                                         Coating                  al Paints                Coating

                                                                                 General                           Perform
                                                                                 Industri                           ance
                                                                                    al            Protecti         coating
                                                                                                     ve
                                                                                                  Coating

                                                        Source: Industry, PL Research

April 11, 2016                                                                                                                                    11
Kansai Nerolac Paints

                 Automotive paints

                 Kansai has 60% market share in Auto OEM paints

                 Automotive Paints is the largest segment in Industrial paints with a market size of
                 ~Rs25bn. Kansai is the market leader in this segment with ~60% market share
                 followed by PPG Asian Paints with 20% and BASF with 10% share. Automotive paint
                 segment is a volume-driven business as Auto OEMs have an upper hand in price
                 negotiations. Price hikes come with a delay in case of sharp rise in raw material
                 prices impacting the margins. Automotive paints require technological capabilities
                 requiring domestic players to tie up with large global paint companies on one hand
                 and automobile majors on the other.

                 Exhibit 11: Kansai has 60% share of the automotive paints market

                                          % Automotive Paints Marketshare
                                                    Others
                                                      10
                                         BASF
                                          10

                      PPG Asian paints                                                 Kansai Nerolac
                            20                                                              60

                 Source: Industry, PL Research

                 Automotive paints demand to grow in low teens

                 Automotive paint demand has a direct correlation with the automobile sector
                 volume growth. Automotive industry witnessed pressure on volumes in FY15 and
                 FY16 due to 1) weak rural demand due to two successive weak monsoons 2) damage
                 to winter crop due to untimely rains 3) Little increase in MNREGA allocations and 4)
                 Mining ban in a few states impacted demand for commercial vehicles. We expect the
                 auto volumes to pick up in FY17 led by 1) expectations of normal monsoon post two
                 bad years 2) pick-up in Infrastructure development and economic growth and 3)
                 improved urban demand led by OROP and pay commission benefits. While the high
                 growth rates of ~26% witnessed between FY10 & FY11 might not be visible in the
                 near term, automotive paints are expected to grow in low teens and by 16.7% CAGR
                 over FY15-20.

April 11, 2016                                                                                          12
Kansai Nerolac Paints

                 Exhibit 12: Automotive paints (OEM) likely to grow at 16.7% CAGR over FY15-20

                              45
                                                                                                  39
                              40
                              35
                              30

                    (Rs bn)
                              25
                              20                                                   18
                                                                      15
                              15              12           13
                                    11
                              10
                               5
                               0
                                   FY10      FY11         FY12       FY13         FY15           FY20

                 Source: Akzo Nobel Presentation, PL Research

                 Kansai to grow ahead of industry growth

                 Kansai’s sales from automotive segment have grown at a CAGR of 11.6% in the last
                 five years as against 7% growth in Auto Industry volumes during the same period.
                 Kansai has increased market share from 55% to 60% and gained rising acceptance
                 amongst non-Japanese companies and brands. Kansai is likely to be a big beneficiary
                 of any revival in the growth rates of the Automobile industry and will grow at a rate
                 higher than Industry average led by 1) Technological advantage 2) New client
                 additions & strong relationships 3) Using service as differentiator and 4) Timely
                 capacity additions.

                 Technological Advantage: KNPL gets technology support from Kansai Paint (Japan)
                 on a continuous basis which enables it to remain ahead of competition. The
                 company was a pioneer in introducing Cathodic Electro-Deposition (CED) coatings
                 developed for Maruti Suzuki and has recently introduced latest generation CED
                 primers with enhanced corrosion protection and reduced consumption. It has also
                 introduced Multi metal coatings and Mar & scratch resistant clear coats and other
                 products aimed at reduced consumption and increased durability.

                 New client additions and Strong relationships: Kansai Paints’ technological
                 superiority and strong relationships with the global auto majors has ensured its
                 dominance in the Indian automotive segment. Kansai had huge advantage as
                 Japanese majors like Suzuki, Honda, Toyota, Mazda and Nissin etc. have strong
                 market shares in Passenger Cars, UVs, Bikes, and Scooters in India. However, the
                 company has been able to make strong inroads across all players which have added
                 new dimensions to its growth. Kansai had been able to garner 80% volumes from the
                 new auto assembly line additions after 2013 enabling it to grow ahead of the
                 industry. Long-term strategic relationships with the major Auto OEMs and new client
                 additions will enable Kansai to grow ahead of the industry and gain share in the
                 coming years as well.

April 11, 2016                                                                                          13
Kansai Nerolac Paints

                 Exhibit 13: Auto Paints; Kansai to grow at 15.5% CAGR post FY16

                                          Auto volume growth %                    Kansai Auto sales growth %

                  30.0                   25.4    26.6
                  25.0
                  20.0                           23.2                                                              16.0
                                                           14.6                           14.5            15.0
                  15.0                   12.6
                                                                                10.8
                                                         13.7      8.6                            8.0
                  10.0                                                                            9.2     12.5
                                                                                          8.3
                            3.2                                                                                    10.2
                     5.0                                                            4.0
                                   0.8                                    2.0
                     0.0

                            FY09

                                          FY10

                                                  FY11

                                                            FY12

                                                                   FY13

                                                                                 FY14

                                                                                           FY15

                                                                                                  FY16E

                                                                                                           FY17E

                                                                                                                    FY18E
                 Source: Industry, PL Research

                 Using service as a differentiator: Kansai is taking auto painting to a different level
                 with service involvement from being a mere supplier of paints. The company has
                 deputed its technical workers with auto OEMs on their shop floor. This inculcates an
                 element of service in the auto paints business. This initiative has been helpful in
                 reducing inventory levels at the customer place; bring down painting cycles, quick
                 response to any client needs and resolving painting and finishing issues of vehicles.
                 This initiative will go a long way in maintaining strong relationship with the customer
                 and help it in retaining edge over its competitors.

                 Timely Capacity additions: Kansai is putting up a new plant in Gujarat with a
                 capacity of 42000 MT which would be used for Industrial paints; we believe that with
                 many automotive companies now operating in Gujarat, it will help Kansai to cater to
                 those companies and meet expected increase in demand.

                 Auto refinish segment

                 Market for Auto refinish is estimated to be ~Rs10bn with major players being Kansai,
                 PPG Asian paints, Akzo Nobel and BASF. PPG Asian Paints is the market leader in this
                 segment as it had acquired ICI’s auto refinish business. Auto refinish segment
                 reflects growth specific to used car sales and repair services. Revival in Auto sales
                 can further boost growth with a lag. Auto refinish segment has been growing at 20%
                 CAGR as:

                     Growth in auto insurance is fuelling demand for refinish paints and coatings as
                      increasing number of consumers have insurance claim for accidents.

                     Emergence of Multi-Shop Operators (MSO) chains in the service and repairs
                      segment is prompting consumers to opt for better services and vehicles; this is
                      propelling the demand for refinish coatings

April 11, 2016                                                                                                              14
Kansai Nerolac Paints

                                                           Pessimism in the economy in the recent past changed consumer’s preference
                                                            towards used cars over new cars.

                                                    Kansai is in a good position to capitalize on this opportunity, given its technological
                                                    capabilities and product portfolio. The company has created a separate division for
                                                    the Auto refinish segment and is gaining good traction in the last 2-3 years.

                                                    Kansai has introduced Retan PG ECO Hybrid system in the super premium segment.
                                                    Kansai has developed high solid technology for both solvent and water borne
                                                    refinishing systems which has high adhesion, lower baking time and 25% lower paint
                                                    consumption. It has been approved by some major Auto OEMs for their vehicles
                                                    which would boost its demand in the coming years.

                                                    Other Industrial paints

                                                    Other Industrial paints are ~12% of Kansai’s sales and 25% of the total industrial
                                                    paints sales of the company. It consists of segments like Powder coatings,
                                                    Performance coatings and other Industrial coatings like Marine coatings, coil
                                                    coatings etc. Kansai is market leader in most of these segments and will benefit from
                                                    any revival in Industrial capex cycle.

                                                    Powder Coatings; 15% CAGR likely on durables and home improvement demand

                                                    Powder coating paints market is Rs14bn and is expected to grow at 15% CAGR over
                                                    FY15-20. Powder coating paints have application in White goods, Auto components,
                                                    Furniture and home improvement industry. High performance Powder coating is
                                                    amongst the fastest growing industrial coatings segments, given the toughness,
                                                    corrosion/ scratch resistance and finish of the products.

Exhibit 14: Powder coatings finds application in White goods, auto components, Furniture and electrical industry
White Goods         Auto Components                                      Furniture                        Electrical Industry
Air Conditioners    Air Filter Housing, Brake Capillaries                Commercial Furniture             Fans
Washing machines    Motorcycle Frames, Steel Wheels, Seat Frames         Domestic Furniture               Light Fixtures
Microwave Owens     Bright Trim Molding, Engine Mirror Housings                                           Electrical Panels
Refrigerators       Bumper bars, Door Handles

Source: Company, PL Research

                                                    Kansai is the market leader in the powder coating segment for white goods industry.
                                                    Its esteemed customers include Godrej, Whirlpool, Samsung, Blue Star, Daikin,
                                                    Voltas, Haier, Videocon, Siemens, Havells and Hitachi etc. Kansai has also
                                                    strengthened its position in the auto component industry.

                                                    Kansai has acquired new range of products through technology tie-ups with Protech,
                                                    Canada which will enable it to enter new segments. It now has the technology to
                                                    address niche segments like Super Durable powders & Functional powders like pipe
                                                    coating which would enable it to cater to rising demand for premium products.

April 11, 2016                                                                                                                           15
Kansai Nerolac Paints

                 Cooling inflation, OROP and benefits of pay commission will increase disposable
                 income thus increasing consumption demand and higher growth in powder coatings.

                 Exhibit 15: Durables and Home Improvement to enable 15% CAGR sales growth

                              30                                                                   28

                              25

                              20

                    (Rs bn)
                                                                                        14
                              15
                                                                                 10
                              10                         7           8
                                          6
                               5

                               0
                                        FY10            FY11     FY12       FY13       FY15       FY20

                 Source: Akzo Nobel Presentation, PL Research

                 Performance coatings to grow at 19% CAGR

                 Performance Coatings are Rs33bn segment and have grown at 13% CAGR in the past
                 five years. Core sectors like Power, Oil and Gas, OEM, Mining, Infra and SME are
                 major contributors to this segment. Performance and other industrial coatings are a
                 play on the revival of increased spending on infrastructure in the economy.
                 Government has announced an additional investment of Rs700bn in infrastructure
                 over 2016-17 along with its intention to set-up a national Investment and
                 infrastructure fund to ensure flow of money in the sector.

                 Exhibit 16: Performance Coatings

                                                                         Infra
                                                                          10
                                                  SME
                                                   27
                                                                                      Power
                                                                                        19

                                   Mining & Oth
                                        12                                            O&G
                                                                                       13

                                                               OEM
                                                                19

                 Source: Company Data, PL Research

April 11, 2016                                                                                            16
Kansai Nerolac Paints

                                               Kansai operates in power, floor coatings, petrochemicals and infrastructure
                                               segments in the high performance coatings segment of paints. It includes heavy
                                               coatings for plants, refineries, distribution stations, floor covering for industrial and
                                               commercial purposes, paints for flyovers, airports, ports, Metros etc

   Exhibit 17: High Performance coatings       Exhibit 18: Performance coatings to grow at 19% CAGR over FY15-20
   usage
   High performance                                         90
                    Usage                                                                                                               78
   Coatings                                                 80
                    Heavy Duty coatings
   Power                                                    70
                    for plants
                    Industrial/ Commercial                  60
                    warehouses, Shop              (Rs bn)   50
   Floor Coatings   floors,
                    Pharmaceuticals,                        40                                                            33
                    power, lab floors                       30                                 23            24
                                                                  18            20
                    Flyover, Airports,                      20
   Infrastructure
                    metro, Ports, Sky Buses
                    Refineries, Distribution                10
   Petrochemicals   Station, Transmission                    0
                    Lines                                        FY10          FY11           FY12         FY13          FY15         FY20
   Source: Industry, PL Research
                                               Source: Akzo Nobel Presentation, PL Research

                                               General Industrial coatings to grow at 15% CAGR

                                               General Industrial coatings segment is Rs18bn in size and is likely to grow at 15%
                                               CAGR. Kansai is present in this segment in State Transport segment, Agriculture,
                                               Glass coatings, material handling, security equipment and other industrial products.

                                               Exhibit 19: Industrial Coatings application Industries
                                               Industrial Coatings                   Usage
                                               State Transport                       Bus Body System
                                                                                     Prefabricated Buildings, Sewing machines, Bicycles,
                                               General Industrial                    Generators, Containers, Fans, Gas Cylinders, Helmets, , TV
                                                                                     Cabinets, Barrel Coatings
                                                                                     tractors, seeders, balers, fertilizer spreaders, Mowing and
                                               Agriculture
                                                                                     plowing equipment, harvesters
                                               Glass Coatings                        Cosmetics, Perfumes, Brewery, Mirror Backing
                                               Material Handling                     Casting Body, Machine Lifter
                                                                                     Fire resistant Cabinets, Safe Deposit Lockers, ATM Safes,
                                               Security Equipment Coatings
                                                                                     Strong Doors
                                               Source: Industry, PL Research

                                               General Industrial coatings have very large and diverse customer base and are used
                                               by large number of players even in the SME segment.

April 11, 2016                                                                                                                                   17
Kansai Nerolac Paints

                 Industrial paints - emerging opportunities

                 Railways: Modernisation and transparent bidding to drive growth

                 Kansai started bidding for Railway tenders on improved transparency and ease of
                 doing business post new government assumed power in 2014. The company is well
                 placed to gain from growth opportunity in Indian Railways as:

                    Railway ministry has made a budgetary allocation of Rs1200bn in FY17 as against
                     Rs480bn in FY14, a part of which will flow to improvement in existing stations
                     and maintenance of Rolling stock and assets which will increase demand for
                     paints.

                    Kansai has acquired fresh approvals for Coaches from Research Design and
                     Standards Organization (RDSO) and made successful trials for high-end
                     Polyurethane paints for Premium coaches; this will boost sales in coming years.

                    Japan is making huge investments in modernisation of Indian Railways which
                     would provide increased business to Japanese companies. Kansai would be a
                     beneficiary in paints as it is subsidiary of Kansai Japan.

                 Road/ Infra: Increased outlay to improve demand

                 GOI has announced an allocation of Rs970bn for roads sector in FY16-17 budget.
                 Improvement in ordering, tender pipeline and traffic growth in the Indian Road
                 sector is expected to open up new opportunities for the paint companies by way of

                    Road marking and central divider, Flyovers, bridges

                    Side and Centre grills to protect them from corrosion

                    Beautification of the areas surrounding infrastructure projects

                 Public Transport Authorities

                 Increased focus on creating good public transport system, improved road
                 infrastructure and increased transparency in the tendering process has opened up
                 new opportunity for organised sector companies like Kansai to increase sales to state
                 road transport corporations. The opportunity could arise from:

                    Repainting of the existing fleet of Buses

                    Modernization of Bus terminals and Bus stands

                    Creation of Restaurants and other amenities for the Passengers

April 11, 2016                                                                                     18
Kansai Nerolac Paints

                                                 Building capacities to service Future demand

                                                 Kansai has five manufacturing facilities spread across Lote in Maharashtra, Bawal at
                                                 Haryana, Jainpur in UP and Chennai and Hosur in Tamil Nadu with installed capacity
                                                 of 350K tones in FY15. It is setting up two plants - one in Gujarat and other in Punjab
                                                 and an R&D centre in Vashi near Mumbai. Kansai will meet the capex requirements
                                                 with the help of internal accruals and Rs5.4b from sale of surplus land at Chennai.

                                                 1) Gujarat plant will have a capacity of 42000 MT with a capex of Rs3.5bn which
                                                 would be used for Industrial paints and will also help in meeting the demand for one
                                                 of its key customer Maruti which has a plant coming in the nearby region.

                                                 2) Punjab plant will have a capacity of 38000 MT with a capex of Rs1.8bn which
                                                 would be for decorative paints. The Punjab plant will have a VAT benefits for a
                                                 period of 10 years.

                                                 3) Kansai is setting up an R&D unit at Vashi near Mumbai at a cost of Rs400m.

                                                 New manufacturing units are expected to be operational in phases within a period of
                                                 two years i.e. by the end of FY18. Kansai’s units are strategically located near key
                                                 automobile and consumption markets across India. New units will help in reducing
                                                 freight cost, reduce delivery time and improve service levels to its depots and
                                                 dealers. The company current capacity utilization stands at ~67-70%, upcoming
                                                 capex plans will help it to meet the increase in demand.

Exhibit 20: Kansai is adding two units at Gujarat and Punjab which would increase capacity to 430k Tones
Production (Paints – All Types)         FY11        FY12        FY13        FY14        FY15      FY16E     FY17E         FY18E     FY19E
Total Capacity                       307,300     270,000     330,000     350,000     350,000    350,000    390,000      430,000    470,000
Production                           190,023     195,000     220,000     230,000     243,800    273,056    314,014      357,976    408,093
    Growth                             16.3%        2.6%       12.8%        4.5%        6.0%      12.0%     15.0%         14.0%     14.0%
    Capacity Utilisation               86.1%       72.2%       66.7%       65.7%      69.7%       78.0%     80.5%         83.3%     86.8%

Source: Company, PL Research

April 11, 2016                                                                                                                         19
Kansai Nerolac Paints

                                              Financials and Valuations

                                              Revenues to grow at 16.5% CAGR post FY16

                                              Kansai’s revenues have grown at a CAGR of 14% between FY11-FY15; share of
                                              decorative paints in the overall sales has increased from ~52% in FY11 to 55% in
                                              FY15. Decorative paints have grown at a CAGR of 15.7% in the last five years as
                                              compared to automotive paints which grew at 11.6% due to relatively slower growth
                                              in automotive volumes. We do not expect significant changes in sales mix in the
                                              medium term as both decorative and industrial paints are expected to grow in the
                                              same range. Industrial paints growth will be led by economic revival, decorative
                                              paints will see improved sales mix due to shift towards higher end premium
                                              emulsions and enamels. We have assumed revenues to grow by 7.5% in FY16 and at
                                              17% CAGR over FY16-18 as the impact of increase in volume growth and price
                                              deflation gets adjusted from FY17.

Exhibit 21: Sales Break-up (Rs m)
                                     FY11     FY12          FY13         FY14         FY15         FY16E        FY17E        FY18E
Decorative paints                   12,777   16,228       18,472       20,464        22,863       24,463       28,377        34,053
    YoY gr.                         31.6%    27.0%        13.8%         10.8%        11.7%          7.0%        16.0%        20.0%
Industrial Total                    12,033   13,824       15,113       16,743        19,087       20,614       23,758        27,681
    YoY gr.                         21.5%    14.9%          9.3%        10.8%        14.0%          8.0%        15.3%        16.5%
    Automotive paints                9,180   10,518       11,419       12,651        14,263       15,404       17,715        20,549
        YoY gr.                     23.2%    14.6%          8.6%        10.8%        14.5%          8.0%        15.0%        16.0%
    Non Automotive                   2,853    3,306        3,694        4,093         4,824        5,210         6,044        7,132
        YoY gr.                     16.4%    15.9%        11.8%         10.8%        17.9%          8.0%        16.0%        18.0%
Total Sales                         24,810   30,052       33,585       37,208        41,950       45,077       52,136        61,733
    YoY gr.                         26.5%    21.1%        11.8%         10.8%        12.7%          7.5%        15.7%        18.4%

Source: Company, PL Research

                                              Margins to expand on changing product mix and low crude oil prices

                                              Nearly two-third of Kansai’s raw materials (Pigments, extenders, solvents,
                                              monomers, packaging) are directly or indirectly linked to Crude leading to volatility
                                              in margins due to fluctuation in crude prices. The company’s gross margins declined
                                              from a high of 37.2% in FY10 to 32% in FY13 as crude oil prices saw a sharp increase
                                              from an average price of US$69.8/ barrel in FY10 to US$110.5 in FY13. This is more
                                              so as the input cost increase is passed on with a lag in automotive paints. We note
                                              that OEM nature of automotive paints business limits its pricing power as it is not
                                              able to fully pass on the price increase, thus, impacting margins in the short term.

                                              Kansai’s gross margins will get a boost from 1) shift in sales mix in favour of higher
                                              margin decorative paints from 52% in FY11 to 55% in FY15 and 56% by FY18 and 2)
                                              shift in the mix of decorative paint sales from low priced Distempers and Emulsions

April 11, 2016                                                                                                                   20
Kansai Nerolac Paints

                                                  to Premium Emulsions and enamels. This, coupled with decline in the prices of key
                                                  crude-linked inputs, will enable 500bps expansion in gross margins in FY16. We
                                                  expect margins to further increase to 38.7% in FY17 before it starts to taper off
                                                  gradually. We estimate 250bps increase in EBITDA margins to 15% in FY16 and
                                                  further increase to 15.5% by FY17 as adspend peak out. We estimate 110bps decline
                                                  in gross margins and 80bps decline in EBITDA margins in FY18.

Exhibit 22: Tio2 prices are down 5% YoY, trend benign                    Exhibit 23: HDPE prices are down ~5% QoQ and YoY

                           TiO2 - YoY Price Change%                                               HDPE (Rs/ton)
  20.0              14.7
  15.0                                                                    110000
                                                                                                                  101461
  10.0                                                                    100000                  99930                     91437
   5.0                                                                     90000
   0.0                                                                     80000                                                      70931
  -5.0                                                                     70000         75780
                                                                  -5.0     60000                                      68226
 -10.0                        -6.0                   -7.6                  50000
 -15.0
                                                                           40000
 -20.0                                    -15.6

                                                                                   Sep-13

                                                                                   Sep-14

                                                                                   Sep-15
                                                                                    Jan-13

                                                                                    Jan-14

                                                                                    Jan-15
                                                                                   Mar-13

                                                                                   Mar-14

                                                                                   Mar-15
                                                                                     Jul-13

                                                                                     Jul-14

                                                                                     Jul-15
                                                                                   May-13

                                                                                   May-14

                                                                                   May-15
                                                                                   Nov-12

                                                                                   Nov-13

                                                                                   Nov-14

                                                                                   Nov-15
         Sep-15
         Sep-13

         Sep-14
          Jan-14

          Jan-15

          Jan-16
         Mar-14

         Mar-15

         Mar-16
           Jul-13

           Jul-14

           Jul-15
         Nov-13

         May-14

         Nov-14

         May-15

         Nov-15

Source: Bloomberg, PL Research                                           Source: Bloomberg, PL Research

                                                  Adj. PAT to grow at 30.9% in FY16, 18.8% CAGR over FY16-18

                                                  We estimate revenues for Kansai to grow at 17% CAGR from FY16-F18 led by revival
                                                  in demand across segments and phase out impact of price cuts.

                                                  Exhibit 24: Gross margins to peak in FY17, Est PAT CAGR of 18.6% over FY16-18
                                                                                     2014         2015       2016E         2017E        2018E
                                                  Net Sales                         31,640       35,491     38,204         44,167      52,327
                                                        YoY gr.                                   12.2%       7.6%          15.6%       18.5%
                                                  Gross Profit                      10,301       11,846     14,673         17,092      19,651
                                                        Gross Margin                32.6%        33.4%       38.4%         38.7%        37.6%
                                                  EBIDTA                             3,621        4,448      5,738          6,846       7,667
                                                        EBITDA Margin                 11.4         12.5        15.0           15.5       14.7
                                                        EBITDA Growth                            22.8%       29.0%         19.3%        12.0%
                                                  Interest                               5           0            -               -           -
                                                  Depreciation                         650         677         710            852       1,002
                                                  PBT from operations                2,967        3,771      5,028          5,994       6,665
                                                  Other income                         103         218         210            558         705
                                                  Profit before tax                  3,070        3,989      5,238          6,552       7,370
                                                  Tax                                1,004        1,272      1,682          2,103       2,366
                                                  PAT                                2,066        2,717      3,557          4,449       5,004
                                                        Growth                                   31.5%       30.9%         25.1%        12.5%
                                                  EPS (Rs)                            38.3          5.0         6.6            8.3        9.3

                                                  Source: Company, PL Research

April 11, 2016                                                                                                                            21
Kansai Nerolac Paints

                                                                                                     EBITDA is expected to grow by 29% in FY16 and 15.6% CAGR over FY16-18 as margins
                                                                                                     would peak out in FY17 and decline by 80bps in FY18. We expect higher contribution
                                                                                                     from other income to profits as it will increase from Rs210m in FY16 to 705m by
                                                                                                     FY18. We estimate PAT growth 25% in FY17, and a reduced growth of 12.5% in FY18
                                                                                                     due to contraction in margins.

                                                                                                     Valuation Thesis: 15% discount to APNT, Accumulate

                                                                                                     We expect ROE and ROCE at 18.4% and 25.8%, respectively and Dividend payout of
                                                                                                     33%+. Kansai has strong balance sheet with net cash of Rs2bn in FY15 which should
                                                                                                     increase to Rs8.8bn by FY18 enabled by internal accruals and sale of land. Kansai has
                                                                                                     a few more land parcels including the one in Lower parel, Mumbai which can fund
                                                                                                     growth and improve cash position in future.

                                                                                                     Kansai currently trades at 30.4XFY18 EPS and 15% discount to 12 month forward P/E
                                                                                                     of Asian Paints. Kansai has traded at a discount of 30% to APNT in last 10 years and
                                                                                                     20% in the last 5 years on 12 month forward P/E. We expect the discount to narrow
                                                                                                     down further given strong growth outlook across segments. We value the company
                                                                                                     at 31xFY18 EPS and arrive at target price of Rs288. We initiate coverage on the stock
                                                                                                     with an ‘Accumulate’ rating.

Exhibit 25: Kansai traded at 20% discount to APNT in past 5 years                                                                       Exhibit 26: Kansai trades at premium to average and median P/E

                                                      APNT                       Kansai                                                                P/E (x)           Peak(x)              Avg(x)
                                                                                                                     47.7               50.0           Median(x)         Min(x)
  50.0
                                                                                                                               39.0     40.0                                                           38.8
  40.0                                                                                             38.6              38.8
  30.0              29.6                                                                                                                30.0
                                                                                                                               32.4                                                            22.5 32.8
  20.0                                                                                                                                  20.0
                                                                         23.0                         20.8                                                                             20.5
                    10.6            9.0
  10.0                                                                                                                                  10.0
   0.0                                   3.2                                                                                                                                                             3.2
                                                                                                                                         0.0
                  Dec-07

                                             Dec-09

                                                                        Dec-11

                                                                                                   Dec-13

                                                                                                                               Dec-15
                           Aug-08

                                                      Aug-10

                                                                                 Aug-12

                                                                                                            Aug-14
         Apr-07

                                    Apr-09

                                                               Apr-11

                                                                                          Apr-13

                                                                                                                      Apr-15

                                                                                                                                               Sep-07

                                                                                                                                               Sep-08

                                                                                                                                               Sep-09

                                                                                                                                               Sep-10

                                                                                                                                               Sep-11

                                                                                                                                               Sep-12

                                                                                                                                               Sep-13

                                                                                                                                               Sep-14

                                                                                                                                               Sep-15
                                                                                                                                               Mar-07

                                                                                                                                               Mar-08

                                                                                                                                               Mar-09

                                                                                                                                               Mar-10

                                                                                                                                               Mar-11

                                                                                                                                               Mar-12

                                                                                                                                               Mar-13

                                                                                                                                               Mar-14

                                                                                                                                               Mar-15
                                                                                                                                               Dec-11
                                                                                                                                               Jun-07
                                                                                                                                               Dec-07
                                                                                                                                               Jun-08
                                                                                                                                               Dec-08
                                                                                                                                               Jun-09
                                                                                                                                               Dec-09
                                                                                                                                               Jun-10
                                                                                                                                               Dec-10
                                                                                                                                               Jun-11

                                                                                                                                               Jun-12
                                                                                                                                               Dec-12
                                                                                                                                               Jun-13
                                                                                                                                               Dec-13
                                                                                                                                               Jun-14
                                                                                                                                               Dec-14
                                                                                                                                               Jun-15
                                                                                                                                               Dec-15
Source: Bloomberg, PL Research                                                                                                          Source: Bloomberg, PL Research

April 11, 2016                                                                                                                                                                                                22
Kansai Nerolac Paints

                                                                Q3FY16; 190bps margin expansion enables 28.6% PAT Growth

                                                                Net sales for Q3FY16 increased 8.7% to Rs9.7bn aided by 15% volume growth due to
                                                                late Diwali and festival season. Gross margins expanded by 570bps to 39.1% as sharp
                                                                fall in crude oil prices aided margin expansion despite price cuts. EBITDA margin
                                                                increased 190bps as 340bps increase in other expenses and 45bps increase in staff
                                                                cost curtailed input cost gains. EBITDA grew by 26.1% YoY to Rs1.36bn. PBT
                                                                increased 32% YoY to Rs1.25bn as other income increased by 55%. Adj. PAT grew
                                                                28.6% to Rs844mn as tax rate increased by 190bps to 32.7%.

Exhibit 27: Q3FY16 Result Overview (Rs m)
                                           Q3FY16                  Q3FY15          YoY gr. (%)            Q2FY16                     9MFY16                        9MFY15                   YoY gr. (%)
Net Sales                                        9,681               8,903                8.7               9,713                        29,392                     27,372                               7.4
Gross Profit                                     3,788               2,970               27.5               3,725                        11,164                      9,064                              23.2
      % of NS                                     39.1                   33.4                                  38.3                           38.0                    33.1
Other Expenses                                   2,424               1,888               28.4               2,186                            6,770                   5,608                              20.7
      % of NS                                     25.0                   21.2                                  22.5                           23.0                    20.5
EBITDA                                           1,365               1,082               26.1               1,539                            4,394                   3,456                              27.1
      Margins %                                   14.1                   12.2                                  15.8                           15.0                    12.6
Depreciation                                      169                    171             (1.1)                      170                       507                      509                              (0.5)
Interest                                             -                      -                                         0                           0                           0                             -
Other Income                                       59                     38             54.9                       61                        185                      160                              15.6
PBT                                              1,255                   950             32.1               1,430                            4,072                   3,107                              31.1
Tax                                               411                    293             40.2                       461                      1,319                     994                              32.7
      Tax rate %                                  32.7                   30.8                                  32.2                           32.4                    32.0
Adjusted PAT                                      844                    657             28.6                       969                      2,753                   2,113                              30.3

Source: Company Data, PL Research

Exhibit 28: Late Diwali has boosted volumes in Q3FY16                                   Exhibit 29: Benign input costs enable 570bps, EBIDTA 190bps

              Volume Growth (%)              Realization Growth (%)                                  Gross Margin                        EBITDA Margin                        Overheads

  20       2.5 3.1 2.6 2.5 2.5             2.5                              4.0           50.0
                                                                                                                                                                    36.5          38.3        39.1
                                                                            2.0           40.0   30.7                 32.8         33.2        33.4      33.9
  15                                                       15.5                                           31.5
                                                   12.5 11.5                0.0                                                                                                               25.0
                         14   14.1                                                        30.0 20.1       20.6        20.1         20.2        21.2      21.7       21.6          22.5
  10                                                                        -2.0
                                                         -4.3                             20.0
                                                                            -4.0
   5               6.5               5.5                          -6.8                    10.0
            5                                5.2                            -6.0                                                                                    14.9          15.8
                                                          -6.3                                                        12.7         13.0        12.2      12.3                                 14.1
   0                                                                        -8.0           0.0 10.6       10.9
                                                                                                                                    Sep-14

                                                                                                                                                                                   Sep-15
                                                                                                           Mar-14

                                                                                                                                                          Mar-15
                                                                                                                                                Dec-14
                                                                                                 Dec-13

                                                                                                                          Jun-14

                                                                                                                                                                     Jun-15

                                                                                                                                                                                               Dec-15

Source: Company Data, PL Research                                                       Source: Company Data, PL Research

April 11, 2016                                                                                                                                                                                            23
Kansai Nerolac Paints

Exhibit 30: ROEs have remained around 20%                                             Exhibit 31: Kansai average ROCE has been 25%

                                          ROE                                                                               ROCE
         23.2
  24.0            21.4 21.8                                                            35.0
                                                                                               29.8
  22.0                                                                                                 28.4 28.9
                                                                                       30.0
  20.0                            18.3             18.0 18.4 18.4 18.4                                                   24.2           24.5 25.6 25.8 25.8
  18.0                                                                                 25.0                                      20.9
                                           15.3
  16.0                                                                                 20.0
  14.0
                                                                                       15.0
  12.0
  10.0                                                                                 10.0
                                            FY14

                                                                                                                                 FY14
           FY10

                  FY11

                         FY12

                                   FY13

                                                   FY15

                                                                                                FY10

                                                                                                        FY11

                                                                                                                 FY12

                                                                                                                          FY13

                                                                                                                                        FY15
                                                                             FY18E

                                                                                                                                                                   FY18E
                                                           FY16E

                                                                    FY17E

                                                                                                                                                  FY16E

                                                                                                                                                          FY17E
Source: Company Data, PL Research                                                     Source: Company Data, PL Research

Exhibit 32: Inventory mgt has shown improvement                                       Exhibit 33: Debtors have been ~49days of sales

                                Inventory days                                                                          Debtor Days
                                                                                        53     52
  110
                                            99
  100                    94       94                                                    51                                       50
                  90                               91               89       90                                          50                                         49
                                                                                                                                        49                 49
   90                                                                                                  49
                                                           79                           49                      48
          75                                                                                                                                      47
   80
                                                                                        47
   70
   60                                                                                   45
          FY10

                  FY11

                         FY12

                                   FY13

                                            FY14

                                                   FY15

                                                           FY16E

                                                                    FY17E

                                                                             FY18E

                                                                                               FY10

                                                                                                       FY11

                                                                                                                FY12

                                                                                                                         FY13

                                                                                                                                 FY14

                                                                                                                                         FY15

                                                                                                                                                           FY17E
                                                                                                                                                  FY16E

                                                                                                                                                                     FY18E
Source: Company Data, PL Research                                                     Source: Company Data, PL Research

Exhibit 34: KNPL is paying faster to its suppliers                                    Exhibit 35: Dividend payout to sustain around mid thirties

         106
                                Payable days                                                                   Dividend Payout Ratio
   110            105
                                                                                       45.0
   100                                                                                                 39.5
                         88                                                            40.0                     36.4
    90                                                                                                                                       33.6 33.6
                                   78       78                                         35.0    32.5                      32.2 33.6 33.6 33.0
    80
                                                   66                         68
    70                                                              65                 30.0

    60                                                     54                          25.0
    50                                                                                 20.0
          FY10

                  FY11

                         FY12

                                   FY13

                                            FY14

                                                    FY15

                                                            FY16E

                                                                     FY17E

                                                                              FY18E

                                                                                                FY10

                                                                                                                                 FY14
                                                                                                        FY11

                                                                                                                 FY12

                                                                                                                          FY13

                                                                                                                                        FY15

                                                                                                                                                                   FY18E
                                                                                                                                                  FY16E

                                                                                                                                                          FY17E

Source: Company Data, PL Research                                                     Source: Company Data, PL Research

April 11, 2016                                                                                                                                                               24
Kansai Nerolac Paints

Income Statement (Rs m)                                                    Balance Sheet Abstract (Rs m)
Y/e March                       2015        2016E      2017E     2018E     Y/e March                        2015      2016E     2017E     2018E
Net Revenue                    35,491       38,204     44,167    52,327    Shareholder's Funds             15,968     22,654    25,608    28,931
Raw Material Expenses          23,644       23,531     27,075    32,676    Total Debt                         415        309       209       100
Gross Profit                   11,846       14,673     17,092    19,651    Other Liabilities                  752        888     1,058     1,250
Employee Cost                   1,433        1,825      2,111     2,476    Total Liabilities               17,135     23,851    26,875    30,281
Other Expenses                  5,965        7,110      8,135     9,508    Net Fixed Assets                 9,494     11,944    13,992    14,490
EBITDA                          4,448        5,738      6,846     7,667    Goodwill                            —          —         —         —
Depr. & Amortization              677          710        852     1,002    Investments                      2,156      1,685     6,497     8,385
Net Interest                       —            —          —         —     Net Current Assets               5,485     10,223     6,387     7,407
Other Income                      218          210        558       705       Cash & Equivalents              341      4,830       602       610
Profit before Tax               3,989        5,238      6,552     7,370       Other Current Assets         11,448     12,662    14,523    17,162
Total Tax                       1,272        1,682      2,103     2,366       Current Liabilities           6,303      7,269     8,739    10,366
Profit after Tax                2,717        3,557      4,449     5,004    Other Assets                        —          —         —         —
Ex-Od items / Min. Int.            —         8,606         —         —     Total Assets                    17,135     23,851    26,875    30,281
Adj. PAT                        2,717        3,557      4,449     5,004
Avg. Shares O/S (m)             538.9        538.9      538.9     538.9
EPS (Rs.)                         5.0          6.6        8.3       9.3

Cash Flow Abstract (Rs m)                                                  Quarterly Financials (Rs m)
Y/e March                        2015        2016E     2017E     2018E     Y/e March                     Q4FY15      Q1FY16    Q2FY16    Q3FY16
C/F from Operations               3,117        8,462     5,080     5,186   Net Revenue                      8,078      9,998     9,713     9,681
C/F from Investing              (2,178)      (2,689)   (7,713)   (3,388)   EBITDA                             992      1,491     1,539     1,365
C/F from Financing              (1,147)      (1,284)   (1,595)   (1,791)   % of revenue                      12.3       14.9      15.8      14.1
Inc. / Dec. in Cash               (208)        4,489   (4,227)         8   Depr. & Amortization               168        168       170       169
Opening Cash                        549          341     4,830       602   Net Interest                        —          —         —         —
Closing Cash                        340        4,830       602       610   Other Income                        58         65        61        59
FCFF                              2,382        3,019       810     3,094   Profit before Tax                  883      1,388     1,430     1,255
FCFE                              2,229        2,913       710     2,985   Total Tax                          279        447       461       411
                                                                           Profit after Tax                   604        940       969       844
                                                                           Adj. PAT                           604        940       969       844

Key Financial Metrics                                                      Key Operating Metrics
Y/e March                        2015        2016E     2017E     2018E     Y/e March                        2015      2016E     2017E     2018E
Growth                                                                     Volume Growth (%)                   8.5      12.0      15.5      16.0
Revenue (%)                          12.2       7.6      15.6      18.5    Gross Margins (%)                  32.6      33.4      38.4      38.7
EBITDA (%)                           22.8      29.0      19.3      12.0    Source: Company Data, PL Research.
PAT (%)                              31.5      30.9      25.1      12.5
EPS (%)                              31.5      30.9      25.1      12.5
Profitability
EBITDA Margin (%)                    12.5      15.0      15.5      14.7
PAT Margin (%)                        7.7       9.3      10.1       9.6
RoCE (%)                             17.4      18.1      18.2      18.2
RoE (%)                              18.0      18.4      18.4      18.4
Balance Sheet
Net Debt : Equity                     —        (0.2)       —         —
Net Wrkng Cap. (days)                 84         88        84        82
Valuation
PER (x)                              56.0      42.7      34.2      30.4
P / B (x)                             9.5       6.7       5.9       5.3
EV / EBITDA (x)                      34.2      25.7      22.2      19.8
EV / Sales (x)                        4.3       3.9       3.4       2.9
Earnings Quality
Eff. Tax Rate                        31.9      32.1      32.1      32.1
Other Inc / PBT                       5.5       4.0       8.5       9.6
Eff. Depr. Rate (%)                   4.8       4.7       4.5       4.8
FCFE / PAT                           82.1      81.9      16.0      59.6
Source: Company Data, PL Research.

April 11, 2016                                                                                                                               25
Kansai Nerolac Paints

Prabhudas Lilladher Pvt. Ltd.
3rd Floor, Sadhana House, 570, P. B. Marg, Worli, Mumbai-400 018, India
Tel: (91 22) 6632 2222 Fax: (91 22) 6632 2209
 Rating Distribution of Research Coverage                                                                             PL’s Recommendation Nomenclature

                         60%                                                                                          BUY                           :     Over 15% Outperformance to Sensex over 12-months
                               49.1%
                         50%                                                                                          Accumulate                    :     Outperformance to Sensex over 12-months
   % of Total Coverage

                                            37.3%                                                                     Reduce                        :     Underperformance to Sensex over 12-months
                         40%
                                                                                                                      Sell                          :     Over 15% underperformance to Sensex over 12-months
                         30%
                                                                                                                      Trading Buy                   :     Over 10% absolute upside in 1-month
                         20%                                     13.6%
                                                                                                                      Trading Sell                  :     Over 10% absolute decline in 1-month
                         10%
                                                                                       0.0%                           Not Rated (NR)                :     No specific call on the stock
                         0%
                               BUY      Accumulate              Reduce                  Sell                          Under Review (UR)             :     Rating likely to change shortly

DISCLAIMER/DISCLOSURES
ANALYST CERTIFICATION
We/I, Mr. Amnish Aggarwal (MBA, CFA), Mr. Gaurav Jogani (MBA, Bcom), Research Analysts, authors and the names subscribed to this report, hereby certify that all of the views expressed in this research report
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                                                                                                                                                                                             Digitally signed by RADHAKRISHNAN SREESANKAR

April 11, 2016                                                                                                                                                    RADHAKRISHNA               DN: c=IN, o=Personal, cn=RADHAKRISHNAN
                                                                                                                                                                                             SREESANKAR,
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                                                                                                                                                                  N SREESANKAR               f59be69fbc1b7ba2c5315941f987f41de,
                                                                                                                                                                                             postalCode=400104, st=MAHARASHTRA
                                                                                                                                                                                             Date: 2016.04.11 11:41:06 +05'30'
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