LiveWire Flexible presentation options for on air severe weather warnings - IBM
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Data Sheet
LiveWire
Flexible presentation options for
on air severe weather warnings
Viewers turn to their local TV station for news more than any
other source when severe weather strikes. With LiveWire
you’re always ready, with flexible presentation options from
a world leader in weather news. Recently, the FCC instituted
new regulations affecting your on-air presentation of severe
weather events. LiveWire’s new features help you maintain FCC
compliance.
Be the first-to-air
Now you can be on air the moment serious weather is
detected thanks to LiveWire’s direct integration with the
National Weather Service. LiveWire automatically breaks
down watch and warning data so you can be first-to-air with
county-by-county radar images and detailed information.
Even LiveWire’s control system is built for speed, allowing
meteorologists and master control operators access anywhere
on your network. After all, when severe weather hits and your
team is scrambling to gather the story, they may not be at the
console.
New FCC regulations
New FCC regulations effective November 30, 2015 require that
any severe weather information presented visually must also
be presented orally on the SAP channel. LiveWire’s Text-to-
Speech feature does just that, automatically converting crawl
text to audio during serious weather events. LiveWire also
speaks Spanish with Text-to-Speech. There’s even a custom
dictionary that helps ensure city and county names are
pronounced correctly.
Page 2 LiveWire
Designed for emergencies, and every day use – GPIO trigger options help increase automation by adding
With many automated, time-saving features, LiveWire adds the ability to enable and disable the crawl via GPI, or clear
flexibility to your presentation while simplifying routine output or change looks via GPI. Also can address other
workflow. Quickly add a time/temperature display or a more third-party compatible devices via GPO.
complete “breakfast bar” display of additional weather – Simulcast server makes it easy to access and control the
forecast information to your newscast. Place the crawl, LiveWire system by allowing it to be controlled from up
warning map and map text anywhere on screen and brand it to three remote Windows workstations throughout the
with your logo or sponsorship. station, such as the weather office, newsroom and Master
With LiveWire, you can customize the priorities, update Control. Remote access from outside the plant can be
frequency and audio notification to create one of the best accomplished using VPN access if available.
weather presentations in your market. You’ll find that LiveWire – Display Polygon-Based Warnings allowing the more
is a useful daily production tool that can show you a fast precise NWS warnings to avoid over-warning areas not
return on your investment. under threat.
– Include radar on the DMA map for a clearer view of the
LiveWire features: threat.
– Automatically generate Text-to-Speech (TTS) audio of
the crawl message.
– Audio embedded in HDSDI (internal key) or sent as About The Weather Company, an IBM Business
external AES audio (external key). The Weather Company, an IBM Business, helps people make
– User selectable audio channels for TTS audio, as well as informed decisions and take action in the face of weather. The
pre-crawl tones. company offers the most accurate forecasts globally with
– Available PC speaker output to monitor audio playback. personalized and actionable weather data and insights to
– .wav file creation for playback on other devices. millions of consumers, as well as thousands of marketers and
– User selectable male or female voice. businesses via Weather’s API, its business solutions division,
– Available in Spanish. and its own digital products from The Weather Channel
(weather.com) and Weather Underground (wunderground.com).
Special features for speed and flexibility:
– User-selectable HD (1080i or 720p) or SD. The company delivers around 25 billion forecasts daily. It’s
– Crawl manually entered text, allowing your weather staff products include the world’s most downloaded weather app,
to add their own critical information. a network of 250,000 personal weather stations, a top-20 U.S.
– Supports standard tiff graphics, making sure that the website, one of the world’s largest IoT data platforms, and
look between day-to-day weather, severe weather industry-leading business solutions.
racking and severe weather crawls has a consistent look
and feel. Weather Means Business™. The world’s biggest brands in
– Exports XML file, which can be used to create an aviation, energy, insurance, media, and government rely on The
automated crawl on your website. Anytime a crawl is Weather Company for data, technology platforms and services
created for on-air use, the same crawl can be created for to help improve decision-making and respond to weather’s
your website. Create consistency between your on-air impact on business.
and online viewers.
For more, visit theweathercompany.com
Page 3 LiveWire© Copyright 2017 The Weather Company, IBM products are warranted according
an IBM Business to the terms and conditions of the
agreements under which they are
The Weather Company, an IBM Business provided.
400 Minuteman Rd
Andover, MA 01810 The performance data and client
examples cited are presented for
Produced in the United States of America illustrative purposes only. Actual
August 2017 performance results may vary depending
on the specific configurations and
IBM, the IBM logo and ibm.com are operating conditions. It is the user’s
trademarks of International Business responsibility to evaluate and verify
Machines Corp., registered in many the operation of any other products
jurisdictions worldwide. The Weather or programs with IBM product and
Company®, The Weather Company® programs.
and device, are trademarks or registered
trademarks of TWC Product and Statement of Good Security Practices:
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operates. which will necessarily involve additional
operational procedures, and may require
The information in this document is other systems, products or services to
provided “as is” without any warranty, be most effective. IBM does not warrant
express or implied, including without any that any systems, product or services are
warranties of merchantability, fitness for immune from, or will make your enterprise
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