LMA DIPLOMA IN FOOTBALL MANAGEMENT - League Managers ...
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LMA DIPLOMA IN FOOTBALL MANAGEMENT 2020-2021
CONTENTS Achieving your ambitions 05 Course module overview 06 Course calendar 10 Entry requirements 13 The home of English football 14 The LMA Learning and Personal Development Model 16 LMA Institute events 19 Fee contribution and how to apply 21 Alumni 22
ACHIEVING YOUR AMBITIONS
The LMA Institute offers those looking for a formal qualification the opportunity to
obtain a Diploma in Football Management, in partnership with the University of Liverpool.
This one-year course consists of a residential week at the start and end, with 7 one-day
masterclasses throughout the year. Assessment is via assignments, group work and
presentations.
This programme continues to evolve to ensure it remains relevant to those working in
“THE LMA DIPLOMA IN professional football and those who aspire to become managers.
FOOTBALL MANAGEMENT The LMA Diploma in Football Management enhances your leadership abilities, sharpens
PROVIDES A BRIDGE BETWEEN your strategic thinking, gives practical insights into the modern practices of sports
performance management and gives you a broader perspective on the many challenges
THE GAME’S COACHING and complexities of the football industry. The programme builds on your proven talent
QUALIFICATIONS AND THE and experience to deliver a set of practical skills that you use as you build your career.
REALITIES OF MANAGEMENT The Diploma challenges its students to raise their game, confront their knowledge gaps
IN THE MODERN GAME.” and refine their skill set. It inspires peer-to-peer learning, with all students sharing
their experiences in a rich, collaborative learning environment. It brings together an
HOWARD WILKINSON, experienced group of lecturers, experts and industry insiders, as well as engaging with
LMA CHAIRMAN many of the LMA’s senior members to share their real-life experiences in the game.
You will graduate with a deep understanding of yourself and your personal leadership
style, with an enhanced focus, confidence and a strong support network to make a
significant impact as a leader in the game and to achieve your football career ambitions.
05
COURSE MODULE OVERVIEW
COURSE INTRODUCTION LMA Diploma in Football Management: An Overview BUILDING YOUR BRAND Make your image work for you
Assessment: N/A Master the art of CV writing to give you the edge
Assessment: Individual essay 2
CAREER AND PERSONAL Face the important questions when embarking on the management journey
DEVELOPMENT Learn from senior LMA members to ensure individual opportunities lead to a PRACTICAL MEDIA STRATEGY; Focus on managing and working with the media
long career in the professional game THE MEDIA AND THE LAW; Explore the positives and pitfalls of social media
Assessment: N/A
SOCIAL MEDIA Practical training including on-camera interviews and press conferences
STAKEHOLDER ANALYSIS Study strategies and structures in football
Assessment: N/A
Managers, the media and the law
Identify, understand and prioritise the needs of key football stakeholders
Understand power and interest and create successful governance structures TRANSFORMATIONAL Transformational neuroscience
Assessment: Individual essay LEADERSHIP Practical strategies to guide your team towards your vision and towards performance improvement
Assessment: Individual essay 1
PERSONAL PSYCHOLOGICAL Myers Briggs Type Indicator
PROFILING Strength Deployment Inventory MENTAL TOUGHNESS Cognitive behavioural techniques to maximise performance under pressure
Learn more about yourself and use this self-awareness to improve your people management skills AND RESILIENCE Practical techniques to develop psychological resilience skills
Improve your negotiation and team building skills, and deal more effectively with difficult situations Assessment: Individual essay 3
Assessment: N/A
BUILDING BACKROOM TEAMS Create successful and well-blended teams
INFLUENCING AND NEGOTIATION Gain skills to create successful outcomes by developing a thorough understanding of psychological Gain a deeper understanding of managing teams, particularly in times of stress
approaches to personality and motivation Master the art of conflict resolution
Assessment: Individual essay 1 Assessment: Individual essay 1 and 3
MANAGING UPWARDS Effective communication strategies when managing upwards FOOTBALL FINANCE Key financial tools used in football business: balance sheets, P&L, cash flow; key ratios
Building chemistry to improve relationships across the working environment Develop an understanding of boardroom negotiations
Turn ideas into results to build credibility and cement relationships Recognise the fundamental financial challenges facing football clubs at all levels
Assessment: Individual essay 1 Group assignment: Analysis of football club accounts
06 07
DIVERSITY, MULTI-CULTURE Insights into diversity, equality and the law
STUDY VISIT Research and arrange club visit
AND LANGUAGES Managing multicultural teams
Benchmark 3 areas of club operations
The benefits of harnessing diversity
Assessment: Assignment 5 - 15-minute presentation and individual written report
Assessment: N/A
FINAL ASSESSMENT
BUILDING HIGH Learn how the best leaders engage their teams with a compelling vision and a strong team identity
Final project presentation of student’s choice, e.g. Strategic analysis of a club, club season review,
mock job interview
PERFORMANCE TEAMS Define the characteristics of high performance teams
Assessment: Assignment 6 - 10-minute presentation and 5,000 word written report
Explore techniques to innovate and stay ahead of the competition
Assessment: Assignment 5 MANAGING IN THE Premier League manager Q&A: insights and tips at course completion
ENGLISH GAME Assessment: N/A
PERSONAL HEALTH Explore the challenges to your own health and wellbeing
AND WELLBEING Insights in preventing illness and injury to you and your team
Optimise daily performance and build long-term resilience
Practical health assessments
Assessment: N/A
PERFORMANCE ANALYTICS Understand how to use performance data to drive success
How to apply analytics to training and player recruitment processes
Manipulate data to create meaningful and practical performance insights
Assessment: N/A
PUBLIC SPEAKING AND Tips on how to be authentic in front of any audience
PRESENTATION SKILLS Structure presentations to deliver a polished and professional message
Techniques to commit your presentation to memory
Defeat stage fright
Assessment: Assignments 5 & 6
08 09
“I’VE BEEN MANAGING FOR 20
YEARS AND PEOPLE OFTEN ASK
ME WHY I NEED A DIPLOMA IN
FOOTBALL MANAGEMENT. EVERY
DAY IS A SCHOOL DAY FOR ME
AND YOU SHOULD ALWAYS LOOK
TO BROADEN YOUR EDUCATION.”
JOHN COLEMAN
“THIS COURSE HAS NOT ONLY
CHANGED THE WAY I GO ABOUT
MY JOB, BUT IT HAS CHANGED
MY LIFE. I FIND WAYS TO
APPLY SO MUCH OF WHAT I’VE
STUDIED OVER THE PAST YEAR
TO EVERYTHING I DO.”
JIMMY BELL
COURSE CALENDAR
Residential Summer School 08-12 June 2020 University of Liverpool, Liverpool
Masterclass 23 September 2020 St. George’s Park
Masterclass 14 October 2020 St. George’s Park
Masterclass 04 November 2020 St. George’s Park
Masterclass 02 December 2020 St. George’s Park
Masterclass January 2021 St. George’s Park
Masterclass February 2021 St. George’s Park
Masterclass March 2021 St. George’s Park
“FOR ANY COACH OR MANAGER
Residential Summer School May 2021 TBC
IN THE PROFESSIONAL GAME,
THE LMA COURSES ARE A MUST.
WHEN DEALING WITH PLAYERS
YOU MUST DEMONSTRATE MAN
MANAGEMENT AND LEADERSHIP
SKILLS, ALONGSIDE YOUR
COACHING ABILITIES.”
CHRIS POWELL
10
ENTRY REQUIREMENTS
Applications are welcome from any football professional who meets the admissions
criteria and is committed to working as a football manager.
ADMISSION CRITERIA
n Applicants must hold a current UEFA ‘A’ coaching licence
n Priority will be given to those who hold the English ‘A’ Licence Award
n Applicants should have experience of the English Professional Game at Premier League
or Football League level, as a player, coach, assistant manager or manager
“HAVING GAINED VITAL BUSINESS n In exceptional circumstances, a candidate may be considered at the discretion of the
selection committee
AND LEADERSHIP SKILLS
THROUGH THE LMA DIPLOMA Please note that you may be required to attend an interview.
IN FOOTBALL MANAGEMENT, IT
IS IMPORTANT TO USE THIS TO
COMPLEMENT MY FOOTBALL AND
MANAGEMENT KNOWLEDGE IN
MY ROLE AS MANAGER.”
SEAN DYCHE
13
THE HOME OF ENGLISH FOOTBALL
“THE LMA DIPLOMA PROVIDED A
St. George’s Park, a £105 million facility, is set in 330 acres of Staffordshire countryside,
FANTASTIC LEARNING EXPERIENCE
providing a wealth of world class football, sports science and educational facilities to the THROUGH CONTENT AND THE
professional game. It is the home for England’s 28 national teams and includes 13 outdoor OPPORTUNITY TO LEARN FROM PEERS.
pitches, including a replica Wembley surface, a full-size indoor 3G pitch, an indoor Futsal
sports hall and a 3-lane sprint track.
DEVELOPING AS A PERSON AND MANAGER
The educational facilities, including a 100-seat lecture theatre, flexible seminar and
IS AN ONGOING CHALLENGE AND THIS
lecture rooms and a learning resource library, provide a richly collaborative learning COURSE HAS PROVIDED ME WITH REALLY
environment for leaders both from inside and outside the professional game. USEFUL TOOLS, IDEAS AND SUPPORT TO
Hilton at St. George’s Park features 228 guest bedrooms, including 11 suites, a
restaurant and bar, and a health club and spa.
HELP ME CONTINUE TO DO THAT.”
REHANNE SKINNER
14
THE LMA LEARNING AND
PERSONAL DEVELOPMENT MODEL QUALIFICATIONS
1-TO-1
PERSONAL
RESEARCH
DEVELOPMENT
PROGRAMMES
CPD LEARNING CONTENT AND
EVENTS RESOURCES
Through the LMA Institute of Leadership and High Performance,
YOU
the LMA delivers an extensive programme to its members and the
professional practitioners in the game. We deliver to the pillars below,
THE INDUSTRY YOUR TEAM guided by the LMA Learning and Personal Development Model.
THE GAME
YOU YOUR TEAM THE GAME THE INDUSTRY 1. QUALIFICATIONS 2. CPD LEARNING 3. 1-TO-1 4. CONTENT AND 5. RESEARCH
Insight into building and A comprehensive guide Insight into aspects Relevant insight and A range of accredited EVENTS PERSONAL RESOURCES An ongoing
maintaining your personal to the key elements of the technical understanding of key qualifications including A calendar of CPD- DEVELOPMENT An extensive library programme of
toolkit – including your
leadership profile, career
of building and leading
your team, maximising
and performance
environment of elite
industry considerations
that impact you as an
the LMA Diploma in accredited events PROGRAMME of leadership and bespoke research
Football Management throughout the performance insight
development and health team performance and sport and business. individual, your teams A programme of
year, including
and wellbeing. motivating individuals. and your business. bespoke, face-to-
High Performance
face interaction with
Masterclasses,
personal development
Technical Performance
and health and
Clinics, Performance
wellbeing experts
Experiences and the
LMA Insight Series
16 17LMA INSTITUTE EVENTS
LMA Diploma Students have access to additional Institute events throughout the year
+ High Performance + LMA Insight Series
Masterclasses
The LMA Insight Series brings
together leaders from sport
Relevant leadership and high
and business to learn from each
performance topics tailored to
other, delivering a programme
the attendees, including real-life
of insight into leadership and
insights from LMA Ambassadors.
management.
“I WISH I HAD TAKEN THIS + Technical Performance + Performance
COURSE EARLIER AS I HAVE Clinics Experiences
LEARNT SO MUCH THAT IS Delivered in conjunction with
professional coaches and LMA
Be immersed in the world of
inspiring leaders from other
CERTAIN TO HELP ME IMPROVE partners to provide a balance of
practical and theoretical insight into
sporting disciplines.
IN MY FUTURE CAREER.” the technical aspects of the game.
OLE GUNNAR SOLSKJÆR
19FEE CONTRIBUTION
For applicants with experience of the English Professional Game at Premier League or
Football League level, as a player, coach, assistant manager or manager, there is a one-
off course fee of £1,000 to include all hotel accommodation in respect of the summer
schools, meals and learning materials. The cost for external applicants is available on
request.
“EVEN AS A PLAYER, I WAS
DETERMINED TO PREPARE
AS FULLY AS POSSIBLE FOR HOW TO APPLY
MANAGEMENT AND TOOK
EVERY AVAILABLE COURSE
ON COACHING, LEADERSHIP
AND PSYCHOLOGY. I HAVE Please contact LMA Member Services Director Ali Betson to access the online
ALWAYS DEDICATED MYSELF application form:
TO LIFELONG LEARNING AND ali.betson@leaguemanagers.com
IMPROVEMENT.”
STUART PEARCE MBE
21ALUMNI
TONY ADAMS JOHN COLEMAN STEVE HODGE TOMMY McINTYRE JAMES ROWBERRY
NIGEL ADKINS DAVID CONNOLLY GLYN HODGES JOHNNY McKINSTRY JON RUDKIN
GARETH AINSWORTH TERRY CONNOR CHRIS HOGG ANDY McMILLAN STEVE RUTTER
MARTIN ALLEN GRAHAM COUGHLAN STEVE HOLLAND IAN McPARLAND ADAM SADLER
WAYNE ALLISON ANDY CROSBY SIMON HOLLYHEAD KEITH MILLEN IAN SAMPSON
WILL ANTWI KEITH CURLE MARK HUGHES DARREN MOORE KIERAN SCARFF
MICHAEL APPLETON JULIAN DARBY CHRIS HUGHTON JOHN MORLING ANDY SCOTT
PETER ATHERTON CHRIS DAVIES RITCHIE HUMPHREYS DAVID MOSS RYAN SEMPLE
IAN ATKINS PAUL DAVIES BARRY HUNTER FABRICE MUAMBA IAN SHARPS
DEAN AUSTIN BOBBY DAVISON MARTIN HUNTER STUART MURDOCH MIKE SHERON
KEVIN BALL NICK DAWS PAUL HURST JOHN MURPHY PETER SHIRTLIFF
IAN BARACLOUGH KEVIN DILLON INIGO IDIAKEZ MATT MURRAY PAUL SIMPSON
GARRETH BARKER CHRIS DOIG ALAN IRVINE PAUL MURRAY REHANNE SKINNER
RICHIE BARKER JOHN DOOLAN KENNY JACKETT GERARD NASH DEAN SMITH
DAVID BARNETT KEITH DOWNING MIKE JACKSON ROB NEWMAN OLE GUNNAR SOLSKJÆR
EARL BARRETT JOE DUNNE MICHAEL JOHNSON JAMES O’CONNOR NIGEL SPACKMAN
MICKY BARRON SEAN DYCHE ZOE JOHNSON SEAN O’DRISCOLL KRISTJAAN SPEAKMAN
NAS BASHIR NICKY EADEN MICHAEL JOLLEY KELHAM O’HANLON RICHARD STEVENS
TOM BATES JOHN EBBRELL JOE JOYCE RICHARD O’KELLY GILES STILLE
RICHARD BEALE JAMES ELLIS ARMAND KAVAJA DAVID OLDFIELD PERRY SUCKLING
CHRIS BEECH
JIMMY BELL
CHRIS EVANS
LISA FALLON
PAUL KEE
DARREN KELLY
IFFY ONUORA
GARY OWERS
KEVIN SUMMERFIELD
KIT SYMONS
“THE LMA COURSES ARE
INVALUABLE. THEY ALLOW
KEVIN BETSY LES FERDINAND ROB KELLY JOHN PARK JOHN TAYLOR
MARCUS BIGNOT DARREN FERGUSON IAN KING DAVID PARKER STUART TAYLOR
KEVIN BLACKWELL IAN FOSTER WILLIE KIRK GEORGE PARRIS KEVIN THELWELL
MANAGERS AND COACHES,
NOEL BLAKE JAMIE FULLARTON CHRIS KIWOMYA STUART PEARCE NEIL THOMPSON
BOB BLOOMER BEN GARNER MARTIN KUHL MIKE PHELAN STEVE THOMPSON
AIDY BOOTHROYD SCOT GEMMILL BRIAN LAWS JAMIE PITMAN STEVE TILSON
GARY BREEN
CRAIG BREWSTER
MATT GILL
MATT GRAY
MARTIN LING
STEVE LOMAS
CARL PLUNKETT
CHRIS POWELL
MARK VENUS
DAVE WATSON THROUGHOUT THEIR CAREERS,
TO NETWORK WITH EXPERTS,
STEVE BROWN STUART GRAY TONY LOUGHLAN HOPE POWELL DARREN WAY
WAYNE BROWN STEVE GREAVES DAVID LOWE GARETH PROSSER DANNY WEBB
MARCUS BROWNING PAUL GROVES KEVIN LYNCH DARREN PURSE DAVID WEIR
PAUL BRUSH
WAYNE BURNETT
MATT HAMSHAW
MICK HARFORD
DINO MAAMRIA
MALKY MACKAY
TAFFAZUL RAHMAN
CHRIS RAMSEY
GRAHAM WESTLEY
JON WHITNEY
PEERS AND OTHER LEADERS,
AND TO LEARN FROM THEIR
GARY CALDWELL CHRIS HARGREAVES KEVIN MAHER NEIL REDFEARN RUSS WILCOX
AARON CALLAGHAN MIKEY HARRIS SCOTT MARSHALL SEAN REED GERAINT WILLIAMS
LEE CARSLEY PAUL HART RUSSELL MARTIN LEE RICHARDSON JASON WITHE
EXPERIENCES IN THE GAME.”
TONY CARSS STEVE HASLAM DAMIAN MATTHEW GREGOR RIOCH IAN WOAN
CHRIS CASPER JIMMY FLOYD HASSELBAINK STUART McCALL MARK ROBINS DAVID WRIGHT
NICK CHADWICK NICK HAYCOCK BRIAN McCLAIR DARREN ROBINSON
SIMON CHARLTON
PEP CLOTET
JONATHAN HENDERSON
CLINT HILL
NEIL McDONALD
CHRIS McGUANE
PHIL ROBINSON
SCOTT ROGERS CHRIS HUGHTON
22PROUDLY SUPPORTED BY
League Managers Association, St. George’s Park, Newborough Road, Needwood, Burton upon Trent DE13 9PD
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