Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment

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Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in
Catalonia
June 2019

            Sector Snapshot
Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in Catalonia | Sector Snapshot                                                                                  2

Logistics in Catalonia: Sector Snapshot

ACCIÓ
Government of Catalonia

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The use of trademarks in this document is for informative purposes only. Trademarks mentioned in this document are the
registered trademarks of the companies, organizations or entities to which they belong and are not owned by ACCIÓ. This is a
partial and illustrative representation, however, there may exist other companies, organizations or entities that have not been
included in the study.

Elaborated by
ACCIÓ Strategy and Competitive Intelligence Unit

Collaboration
Port de Barcelona

Barcelona, June 2019
Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in Catalonia | Sector Snapshot                                              3

 Index

    1. The logistics industry
                      Logistics activities: description

    2. Catalonia, the best location in Southern Europe to set up your logistics hub
                      Catalonia’s four main logistics assets
                             A major industrial area with a marketplace to match
                             Unparalleled distribution capacity
                             Integrated logistics hub
                             Logistics specialization
                      A success story: Amazon

    3. Business opportunities in the logistics industry
                      Trends and innovation opportunities
                      International market opportunities for Catalan companies
                      Investment opportunities
Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in Catalonia | Sector Snapshot   4

1. Logistics industry
Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in Catalonia | Sector Snapshot                                                                                                                           5

Logistics activities: description
This sector is made up of players that plan, implement and control the flow of goods, services and information along with
its storage and warehousing. Logistics sector companies develop different activities: from straight-forward distribution to
the design and management of the whole logistics chain.

Today, high competition in markets and customer requirements due to e-commerce expansion have transformed
logistics in a critical component in the production-comercialization process. A good location between production and
distribution markets is also critical to optimize transport costs.

                                                       Logistics activities*

Providers                                                                                                            Clients                   Consumers

                         Management
                         and design of
                          the whole
                        logistics chain

                                           *Depending on the outsourcing of logistics activities by the
                                           company, the logistics operator performs just one part of
                                                                                                           Source: EIC (ACCIÓ) based on Institut Cerdà, La logística
                                           the process or the whole range of these activities.
                                                                                                          com a factor de competitivitat, 2018 and Port de Barcelona.
Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in Catalonia | Sector Snapshot      6

2. Catalonia, the best location in Southern
Europe to set up your logistics hub
Logistics in Catalonia - Sector Snapshot - Catalonia Trade & Investment
Logistics in Catalonia | Sector Snapshot                                                                                                   7

Catalonia’s four main logistics assets

A major industrial area
                                               Unparalleled                         Integrated                      Logistics
with a marketplace to
                                           distribution capacity                   Logistic Hub                   specialization
        match

    Strong and specialised                  An excellent geostrategic       Catalonia is the only location     A leading ecosystem of
  industrial ecosystem with                 position allows for efficient   in Southern Europe hosting          specialized local and
the presence of international              intercontinental connections      at once an international port     international logistics
 companies, highly open to                  to Asia and the Americas          and airport, and duty free     operators, providing value-
    the world and with rapid               and easy nearby distribution       and logistics zones with       added services to industries
   access to a large market.                 to Southern Europe and          warehousing capacity in an       such as textile, chemicals,
                                                 Northern Africa.                  area of 12 km.               automotive, agro-food,
                                                                                                              pharma and e-commerce.

                                                                                                                           Source: EIC (ACCIÓ).
Logistics in Catalonia | Sector Snapshot                                                                                                                        8

       A major industrial area with a marketplace to match (I)
  Catalonia                                                                                        Top international companies in Catalonia

    7.6                       37,605                  €   71,624           9,282
    MILLION                   INDUSTRIAL              MILLION EXPORTS      INNOVATIES
    POPULATION (2018)         COMPANIES (2018)        (2018)               COMPANIES (2016)

     16.3%                    23.7%                   17,239               22.2%
     OF SPANISH               OF SPANISH              REGULAR EXPORTING    OF SPANISH
     POPULATION               INDUSTRY                COMPANIES (2018)     INNOVATIVE
                                                                           COMPANIES

     20.1%                    8,642                   64.8%                23.3%
     OF SPANISH               FOREIGN                 OF CATALAN SALES     OF SPANISH R+D
     GDP                      COMPANIES (2018)        ARE EXPORTED         EXPENDITURE

  Leading Catalan sectors for logistics

           Food and                                                             Electronic                            Chemical and           Textile and
                             Automotive          E-commerce       Pharma                         Steel products
            drinks                                                              products                                plastics               design

                                                                                        Source: EIC (ACCIÓ) based on ICEX, INE, IDESCAT and Port de Barcelona
Logistics in Catalonia | Sector Snapshot                                                                                                            9

          A major industrial area with a marketplace to match (II)

   A strong industrial base combines with an international and open trade approach

Food and drinks                 Automotive            Pharma           Chemical and                  Textile and                           ICT
                                                                         plastics                      design

27.9%                       22.7%                43.7%                47.2%                      32.1%                           34.9%
OF SPANISH FOOD &           OF SPANISH           OF SPANISH PHARMA    OF SPANISH CHEMICAL        OF SPANISH TEXTILE              OF SPANISH ICT
DRINKS EXPORTS              AUTOMOTIVE EXPORTS   EXPORTS              EXPORTS                    AND DESIGN EXPORTS              EXPORTS

32%                         65%                  77.3%                42%                        6.6%                           35.9%
                                                 OF CATALAN EXPORTS                              OF CATALAN EXPORTS             OVER TOTAL ICT
OF THE PRODUCTION           OF THE PRODUCTION                         OF THE PRODUCTION
                                                 OF LIFE SCIENCES                                                               EXPORTERS COMPANIES
IS EXPORTED                 IS EXPORTED                               IS EXPORTED
                                                                                                                                ARE REGULAR

                                                                                                                     Source: EIC (ACCIÓ) based on ICEX

                                                                                            Nota: The data of Catalan exports on Spanish exports have been
                                                                                            calculated with the data from 2014 to 2018 in each case.
Logistics in Catalonia | Sector Snapshot                                                                                                                 10

       Unparalleled distribution capacity
Catalonia’s excellent geostrategic position allows for efficient intercontinental connections to Asia and the Americas
and easy fast distribution to Southern Europe and North Africa. The logistics network can reach 400M consumers in
Europe and the Mediterranean/Africa in less than 48 hours*.

                                                             400M                           Connection with
                                                         CONSUMERS                            more than 64
                                                                   MUNICH                 Northern European
                                                            PARIS GENEVA                   Cities in less than
                                                      BORDEUX LYON                              3 hours
                                                                    MILAN
                                                             CATALONIA
                                                       MADRID            ROME
                                  Direct            LISBON
                                                                ALGERS                                     Direct container
                                flights to                               TUNIS                             services with a
                                12 USA               CASABLANCA                                          record transit time
                                  cities                                                                    from Asia to
                                                                                                          Europe: 21 days
                                                                                                             from China

                                                                       Preferential
                               Privileged links                      connections with
                              with Latin America                     Asia (Suez Canal)                138
                                                                     and a large Asian             monthly
                               due to historical,                      community.                 flights to
                                  cultural and                                                       Asia-
                                economic links.                                                     Pacific

                                                                             *By all modes of transport: plane, train, vessel, truck.
                                                                             Source: Port de Barcelona (2016), Aena (2017), Flight Airline Business (2017)
Logistics in Catalonia | Sector Snapshot                                                                                                         11

         Integrated logistics hub (I)
Southern Europe‘s largest intermodal logistics hub.

Catalonia is home to two of the main ports in the Mediterranean, a high-speed train station, an awarded international
airport and highways seamlessly connected to the rest of the European road system.

             Top international ports of                Barcelona-El Prat, world                              An extensive rail network
             Barcelona and Tarragona                   class airport                                         and road infrastructure

o 4M passengers and 95MT in goods           o 100 airlines flying to 200 different             o Catalonia     is the main European
  traffic                                     destinations in 57 countries around                  region in terms of provision of road
                                              the world.                                           infrastructure of four or more lanes
                                                                                                   (48.7 km/ 1,000 km2)
o Connection    with more than 825
                                            o The
  ports around the world with 100
  regular lines connecting directly with
                                                    Air Freight Facility with 47.1
                                              hectares is integrated in a unique                o 1st Spanish region in both volume of
                                              logistics platform in Europe: an area                intraregional and international road
  200 overseas ports                                                                               freight transport
                                              covering a 7 kilometer radius and with
                                              2,000     hectares     dedicated    to
o Short  maritime transit times and           logistics.                                       o An    extensive rail network with
  high frequency of ships reduce                                                                   almost 1,800 km connecting the
  stock costs.                                                                                     main cities in Catalonia with the rest
                                            o In  2018, Air Cargo in Barcelona                     of Spain and France, including 400
o The Port of Barcelona is the 3rd most       achieved its higher traffic volume with              km of high speed rail.
  productive in Europe.                       172,940 tonnes, an increase by 11%
                                              from 2017 due to implementation of               o Only   location with in Spain with
                                              new air routes.                                      standard gauge for merchandises.

                                                                            Source: CIMALSA, Flight Airline Business (2017), Port de Barcelona (2016).
Logistics in Catalonia | Sector Snapshot                                                                                                                                12

        Integrated logistics hub (II)
                                                                                                Baix Llobregat
Close at hand there are different infrastructures,
both public and private, which allow for speedy                                                                                              Port of Barcelona
and efficient transport and connection.                                 Portbou                                                              BCN Airport
                                                                                                  Logistic infraestructures
                                                                    Logis
                                                                                                  ZAL* I and ZAL II                          BCN Morrot
                                                                  Empordà
                                                                                Vilamalla         Zona Franca Customs Area                   BCN Port
                                                                                Terminal          Mercabarna
                                                                     Girona
                                                                                                  BZI and 22 AL                              BCN – Can Tunis
                                                                                                  Air Transport Centre                       Prologis St. Boi
                                                                              CIM La
                                           Logis Bages
                                                                              Selva
                                                                                                  Zona Franca Logistics
                                                                                                                                             Terminal Prat

            Lleida - Alguaire                            Vallès
                                                                                                                   Penedès

                    CIM                                                                                                   Logis Penedès
                    Lleida                                                                                                Logistics Park Penedès
                                                     BARCELONA
                                                                                                                          Prologis Park Penedès
                                                                                                                          Prologis Park Granada
                                   TARRAGONA
                                                             Alt Camp - Tarragonès
                                                                  Logistic infraestructures                                              Logis Vila-rodona
                                                                                                             TGN Port
                                                                      ZAL TGN Port                           Constantí                   Valls
            Logis
            Ebre                                                      Port of Tarragona                      Reus Airport                CIM El Camp

                                                                                            *ZAL: Logistics Activity Zones
                                                                                            Source: EIC (ACCIO) based on BCLC (2016) and Logistics Observatory (2016)
Logistics in Catalonia | Sector Snapshot                                                                                                                                                                               13

              Logistics specialization (I)
                                                                              Multisector Logistic Operators (LO)

         Automotive LO                                 Chemical LO                            E-commerce LO                    Electronics LO                 Food & Drinks LO                  Pharma LO          Steel LO

                                                                                                                                                                                                          Textile LO

                                                                                                                                 Energy LO

                                                                                                                               Machinery LO

                       Supporting institutions and associations                                                        Congresses and trade fairs                                         R&D Centers

Note: The use of these trademarks is for informative purposes only. Trademarks mentioned in this document are the registered trademarks of the companies to which they belong and are not owned by ACCIÓ. This is a partial and
illustrative representation of companies that form part of the logistics ecosystem in Catalonia; however, there may exist other companies that have not been included in the study.

                                                                                                                                          Source: EIC (ACCIÓ) based on Port de Barcelona, 2016 and Orbis 2017.
Logistics in Catalonia | Sector Snapshot                                                                                                            14

        Logistics specialization (II)
Attractive for foreign investors

        Top international companies have
     located their logistics hubs in Catalonia
                                                          The Catalan logistics                          Catalonia has
                                                          industry registered:                           concentrated:
                                                          2014-2018                                      2013-2017

                                                                      85 FDI projects
                                                                                                             34.7%
                                                                                                             OF THE FDI PROJECTS
                                                                                                             RECEIVED IN SPAIN

                                                                      €2.67 M of capital                     35.7%
                                                                                                             OF THE CAPITAL INVESTMENT
                                                                      investment                             RECEIVED IN SPAIN

                                                                      9,146 jobs created
                                                                                                            34,6%
                                                                                                            OF THE JOBS
                                                                                                            CREATED IN SPAIN

                                                 Source: EIC (ACCIÓ) based on Port de Barcelona (2016), fDi Markets (2013-2017) and Orbis (2017).
Logistics in Catalonia | Sector Snapshot                                                                                                                  15

Amazon has selected Catalonia as
its Southern Europe Logistics Hub                                                         Amazon has established in Barcelona
                                                                                          (Rosselló street) its first express delivery
                                                                                          center in Europe in order to reduce delivery
                                                                                          times and include some fresh products in
                                                                                          their catalogue.
   Is one of the most important foreign
  investments recorded in our region in                                                                                                            A 28,000 m2 logistics
  terms of investment and job creation.                                                                                                            centre in Castellbisbal to
                                                                                                     January 2016
                                                                                                       Barcelona                                   handle    shipments    for
                                                                                                                                   October 2016    Pantry Service. It allows
                               October 2017                                                                                        Castellbisbal   Amazon to distribute
                               Zona Franca,                         October 2017                           October 2017                            grocery items among its
                                Barcelona                              El Prat                              Martorelles                            customers the same day
                                                                                                                                                   throughout Spain and
                                                                                                                                                   Southern Europe.
                                DELIVERY
                                STATION
                          A smaller station to
                                                       A new logistics centre of 60,000 m2 to     A 30,000 m2 new logistic center in
                          strengthen Amazon’s
                                                       manage the growing demand from its         Martorelles, closely located to key points           LOGISTICS
                          delivery network in the
                          area.
                                                       European customers in El Prat, only 10     such as the airport, the port of Barcelona or         CENTRE
                                                       Km away from Barcelona.                    the AP-7 highway.
                                                                                                                                                    A new logistics
                                SELLER SUPPORT                                R&D CENTER                             CUSTOMER SERVICE               centre of 51,000 m2
                                                                                                                          CENTER                    in Barberà del Vallès
                                     HUB                         A research and development centre in                                               to strengthen the
                          A seller suport centre in                                                               A customer service center
                                                                 Barcelona focused on machine learning                                              logistics in southern
                          Barcelona to assist the SMEs in                                                         in Barcelona dedicated to
                                                                 technologies to forecast customer demand,                                          Europe. It will be
                          Southern      Europe    providing                                                       supporting vendors and
                                                                 translate product information and develop                                          Amazon’s          2nd
                          multilingual suport to France,                                                          consumers. It will be
                                                                 automatic speech recognition.                                                      biggest centre in
                          Spain and Italy.                                                                        located at 22 @.
                                                                                                                                                    Catalonia.

                                    3rd Quarter 2017                           1st Quarter 2018                        2nd Quarter 2018
                                                                                                                                         ...        Future investment
                                        Barcelona                                  Barcelona                              Barcelona                 Barberà del Vallès
Logistics in Catalonia | Sector Snapshot   16

3. Business opportunities in the
logistics industry
Logistics in Catalonia | Sector Snapshot                                                                                                                                                   17

  Trends and innovation opportunities
SUPPLY                                                       STORAGE
                                                                                                                                SMART WAREHOUSES WITH
DIGITALIZATION OF THE SUPPLY                                 MACHINE LEARNING                                                   ROBOTICS
CHAIN
                                                             Companies like Amazon have already begun applying                  The trend in the logistics sector, as well as in other
Digital transformation will bring a value of about $4        Machine Learning to their operations, as is the case of the        traditional sectors, is the introduction of processes based on
billion to the logistics sector globally to 2025. The        new centre in the Barcelona 22@ district. One of the things        the implementation of 4.0 technologies. The goal is to turn
need for adaptation, with the growth of e-commerce,          this system does is to analyse data to establish demand            the warehouses into smart spaces and, thus, to optimize the
is increasing and, for this reason, the Digitization of      patterns in specific products, as well as to improve their         processes.
the supply chain in an integrated way is essential, as       Alexa service.
is already being done in the Los Angeles port with the
Digital Solution pilot project.
                                                             LAST MILE DISTRIBUTION

SMART FACILITIES                                             FLEXIBLE ORDER DELIVERY                                             SUSTAINABLE DISTRIBUTION
The objective of working with intelligent facilities is to   In recent years, there have been several initiatives to adapt      Currently, initiatives have emerged that seek distribution
be able to perform more efficient delivery                   to the consumer in terms of product delivery, especially with      methodologies based on flexibility and sustainability. They
management. The main example is the logistics hub            regard to the online purchases. One of the most outstanding        focus on large cities with the aim of avoiding congestion and
of Frankfurt Cargo City South, where work began with         examples is the Amazon Key App. The system allows                  pollution. One example is the case of Geever, which creates
smart trailers. The goal is to achieve an automatic          deliveries without the presence of the client, through an          small distribution points and delivers in reduced areas using
management of short-distance shipments through a             intelligent lock, which gives access to a car boot or home.        non-polluting means of transport.
future cloud-based platform.

BLOCKCHAIN IN THE RAILWAY NETWORK                            AUTONOMOUS TRANSPORT                                                BIG DATA ANALYSIS VIA IOT
Data management is vital to improve the efficiency of        Automation and robotization are becoming very important in         Reading data generated as a result of deliveries via mobile
the logistics sector. Faced with this challenge, the         logistics and a growth in the use of autonomous vehicles is        applications opens a window for optimisation in last mile
blockchain stands out as the most advanced                   expected. This is the case of drones that can deliver faster       distribution. It allows, via analysis of internal, traffic and road
methodology for data management in freight                   deliveries, avoid traffic jams, do not harm the environment        network data, to configure more efficient routes and thus
transport. Several applications have been identified         and give access to areas where the last mile distribution is       reduce distribution costs and the need for fleets.
such as the smart contract, the smart goods payment          poorly developed, such as rural areas.
or the maintenance of assets and ownership history.

                                                                                                 Source: EIC (ACCIÓ) based on Institut Cerdà, La logística com a factor de competitivitat, 2018.
Logistics in Catalonia | Sector Snapshot                                                                                  18

 International market opportunities for Catalan companies

                                                           FRANCE   UNITED KINGDOM SLOVENIA             NETHERLANDS

                                             EUROPA

                           AMÈRICA

                                                                                 ÀSIA -
                                                                                OCEANIA

BRAZIL         PANAMA

                                            INDONESIA   VIETNAM     SINGAPORE          CHINA           AUSTRALIA

                                                                     Source: Global trade mapping, 2018 by EIC (DGI – ACCIÓ).
Logistics in Catalonia | Sector Snapshot                                                                                                               19

Investment opportunities
             Automotive logistics                                                            Chemical logistics
             Catalonia is improving its infrastructures and this is an                        Catalonia is the key logistics location in the EMEA
  opportunity for automotive logistics operators. Improvements in road                market thanks to the efficiency and seamless of its
  transport as the increase in truck capacity, the reduction of high                  infrastructures. Rail transport’s improvements in recent
  occupancy road tolls and the harmonization of the calendar of traffic               years keep boosting the Mediterranean and Atlantic Corridors.
  restrictions all cut logistics times and costs as opposed to other locations.       In addition, both the Port of Barcelona and Tarragona are
  In addition, the liberalization of car stowage and the reduction of the             specialized in the chemical industry, thus offering the best
  port charges for automobiles create business opportunities.                         conditions in moving and operating with chemical products.

             Food and drinks logistics                                                Textile and design logistics

            One of the challenges of the food and drink industry is                   The forms of production in the textile sector tend towards
    finding the best and most cost-efficient means to move its                increasingly shorter chains, in order to a constant renew the offer.
    products to market. Transportation costs represent a significant          This tendency requires an optimization of the costs and transport
    portion of the final price of a product and thus it is important to       times to points of sale and clients. The specialization of Catalan
    establish logistics centres in locations that can ensure access           infrastructures and the agile connection with Southeast Asia
    to consumers and easy transport conditions thanks to a good               make it an ideal location to locate storage spaces and logistics
    network of infrastructures that enable an optimal delivery of the         centres.
    products.

             E-commerce
            Last mile distribution is increasingly more frequent due to the increase in e-commerce. Currently, there are more than 80 companies
    established at the Barcelona Airport, such as Cargolux or Delta Cargo, managing air cargo installations that promote e-commerce. Mainly in
    sectors such as food and textiles, but also in others such as electronics, the development of new forms of logistics management is
    indispensable. Efficiency and cutting delivery times to the client are indispensable to optimize costs. To achieve this, the location of storage
    spaces within urban centres is essential.

                                                                                                                                    Source: EIC (ACCIÓ)
Passeig de Gràcia, 129
08008 Barcelona
www.accio.gencat.cat
www.catalonia.com
@accio_cat
@catalonia_ti

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