MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP

Page created by Donna Tran
 
CONTINUE READING
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
MACROTENDENCIAS DA MOBILIDADE
SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL – FEV/19
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Bosch Group
A global network

                 402 166
                 Bosch associates make
                 these solutions possible

                 60
                 Countries – 44 regional
                 subsdiaries

                 78.1
                 billion euros
                 in sales

                 Including sales and service
                 partners, Bosch’s global
                 manufacturing and sales
                 network covers nearly
                 every country in the world.

2
    Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
    © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
The Bosch Group
 Four business sectors

                                                                                              Industrial                                                         Energy and Building
      Mobility Solutions                                                                                                                                                                                           Consumer Goods
                                                                                           Technology                                                                       Technology

 One of the world’s largest                                             Leading in drive and control                                                One of the leading                                       Leading supplier of
  suppliers of mobility                                                   technology, packaging and                                                    manufacturers of security                                 power tools and accessories
  solutions                                                               process technology                                                           and communication technology                             Leading supplier of
                                                                                                                                                      Leading manufacturer of energy-                           household appliances
                                                                                                                                                       efficient heating products and
                                                                                                                                                       hot-water solutions

Bosch Mobility Solutions is closely connected with all divisions.
Cooperation across the Bosch Group enables a valuable exchange of knowledge and synergies.
      Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

  3   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Bosch Group in a nutshell
Facts & Figures
                                                                                                                                                                                                                            €5.3bn

                                             130
                                                                                                                                                                                                                            Historical high EBIT
    Founded in 1886
                                                                                                                                                                                                                            from operations
                                                                                                                                                                                                          Sales in total
                       More than                                        years of

    Expertise & Innovation                                                                                                                                                                                €    78bn

                                 Mobility Solutions
                                                                                                                                   Worldwide
                                                                                                                                                                125
                                                                                                                                                                                                                           280
                                                                                                                                                                                                                                 manufacturing
                                 grew 3 times faster than global                                                                                                Engineering locations                                            sites
                                 automotive production

                                                                                                                               62,500
                                                  7.8%                                       more
                                                                                             sales
                                                                                                                               R&D Associates
                                                                                                                                                                                                                                  440   Subsidiaries &
                                                                                                                                                                                                                                   regional companies

              61% share                                                                                                                                                                                             Total headcount

                                                                                                                                                                                                                    402,166
              of total sales Bosch

4     Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
      © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Actively shaping global megatrends
With innovations for people, society, and the environment
Connectivity                                                                  Urbanization                                                                                                                           Energy & clmate
Connectivity                                                                  Urbanization                                                                     Demographics                                          Energy & climate

By 2020, 50 billion                                                           60 % of the world’s population                                                  The cohort of people aged 65 or over                   The probability that global warming will be
By 2020,
things will 50 billion
            be connected.                                                      60 %inof
                                                                              lives     the world’s population
                                                                                      cities.                                                                 is growing twice as fast as all the                     The probability
                                                                                                                                                                                                                     limited to just 2 °Cthat  global
                                                                                                                                                                                                                                          is very low. warming
things will be connected.                                                      lives in cities.                                                               others.                                                 will be limited to just 2 °C is very low.

        Urban mobility                                                                         Automated mobility                                                                 Automated parking                       Rental vehicles
                                   Safety on the roads
                                                                                                                                   Efficient powertrains
    Charging infrastructure
                                                                 Electromobility                                                                                                                             Connected services
                                                                                                                                                             Infotainment in the car                                         Convenient mobility
              Hybrid powertrain systems                                   Driver assistance systems                                                                              Reduction of emissions
                                                                                                                                                                                                             HMI systems
      Alternative fuels                                Internet of things
                                                                                                                                   Connected mobility
    Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

5   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Bosch Mobility Solutions
 Integrated system solutions for maximum benefit
Connected mobility                                                                                    Automated mobility                                                                                       Powertrain systems and electrified mobility

                            fun and                                                                                            safe and                                                                                     efficient and
                         fascinating                                                                                             comfortable                                                                              economical
      Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

  6   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Connected Mobility

      New Offerings, Business Models
       and Lifestyles will emerge

7
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Connected mobility
                                                              providers

Connected services        Vehicle connected
                          to the internet

                                              HMI Solutions

 Connected Mobility                                              Connected vehicle
                                                                 systems
   Bosch is seamlessly
    connecting mobility
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Connected World
Increasing use of technology & Internet of Things (IoT)

                      MOORES LAW

                                                                                                                                                                                                                 Customer

                                                                                         Communication                                                                                                        New services and
                                                                                                                                                                                                              business models
                                                                                          Tactile internet,
                                                                                        latency, reliability,
                                                                                       availability, security
        Processing Power
      Continuous increase                                                                                                                                               Connected World
      of processing power                                                                                                                                                50 bn. connected
           due to new                                                                                                                                                     things expected
          technologies                                                                               NIELSENS LAW
                                                                                                                                                                             until 2020

10   Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
     © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
MACROTENDENCIAS DA MOBILIDADE - SEMINÁRIO FUTURO DA MATRIZ VEICULAR NO BRASIL - FEV/19 - ANP
Connected Mobility
The future of mobility

                                                        Today                                                                                                                                                 Future
                                                        Vehicle as the central object                                                                                                                         Connected, intermodal
                                                                                                                                                                                                              transportation services

                                                                                                                                                                                                                      v

     Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
11   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Connected Mobility Solutions
Benefits

 Enjoy smart mobility                                                                                                                                                                                                      Increase user loyalty
 Personalized, seamless and                                                                                                                                                                                         Establish a personal relation-
 exciting mobility experience                                                                                                                                                                                                ship with every user

 Save lives                                                                                                                                                                                                                   Increase revenue
 Offer the safest mobility –                                                                                                                                                                                      Exploit new value offerings and
 towards a zero death vision                                                                                                                                                                                      increase your user touchpoints

 Win time for family & leisure                                                                                                                                                                                                    Monetize data
 Allow your users to focus on what                                                                              Mobility                                            Mobility                                      Monetize your existing vehicles
 is really important in their lives                                                                                                                                                                                data with data-driven services
                                                                                                                 user                                               service
                                                                                                                                                                    provider
 Manage vehicles efficiently                                                                                                                                                                                                       Cost reduction
 Optimize the quality of your mobility                                                                                                                                                                        Reduce development and operation
 services: reliable and cost-efficient                                                                                                                                                                        costs for your vehicles and services

     Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

11   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
AUTOMATED
MOBILITY
Automated mobility
Bosch is teaching the vehicle how to drive

                                                      Driver assistance systems
                                                                                                                                                                                                              Highly automated driving
                                                                                                                               Partially automated driving

                                                                                                                        Fully automated driving

                                                                                                                                                                                                         Automated parking

     Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
     © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
14
Automated mobility
Sense, Think, Act: Paving the way for automated driving

     Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

15   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Automated mobility

Multi-camera system
All-around vision makes parking
and maneuvering easier

Fascinating real-time view of one’s own vehicle

                                                                                                                                                                                                                   safe

                                                                                                                                                                                                                   maneuvering
                                                                                                                                                                                                                   through better orientation and visibility
                                                                                                                                                                                                                   of the vehicle’s entire surroundings

                                                                                                                                                                                                                   convenient

                                                                                                                                                                                                                   parking
        Four near-range cameras capture the vehicle’s entire surroundings
        An ECU combines the camera images with distance information from ultrasonic sensors
        Different perspectives and modes are available for selection
        Linking live images to an animated 3D model of the vehicle creates a highly realistic representation
                                                                                                                                                                                                                   switch back and forth among different perspectives to
        Even small obstacles are easy to see
                                                                                                                                                                                                                   line up precisely with lines, curbs, and walls

          Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
          © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
    18
Automated mobility

A new parking experience
with automated and connected
parking solutions

For the future of parking, Bosch combines connected and automated technology
to form a complete, convenient service that lets vehicles park in parking garages
fully automatically.

                                                                                                                                                                                                                +60 hours
                                                                                                                                                                                                                of free time: reduced parking search times can
                                                                                                                                                                                                                save each driver over 60 hours per year




      Parking made easy: support when looking for a parking space and when entering and exiting it
      Bosch parking solutions improve convenience, safety, and efficiency when parking
      Parking space information from the cloud means that drivers always know where there’s an empty space
                                                                                                                                                                                                                −CO2
                                                                                                                                                                                                                thanks to reduced parking search traffic with
     Automated park assists make parking space entry/exit easier                                                                                                                                               Bosch parking solutions

       Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

 19    © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Electrification

 New Technology for eMobility
Powertrain systems and electrified mobility
Bosch is energizing the powertrain

                                   Powertrain systems for
                                   internal-combustion engines

                                                                                    Hybrid systems
                                                                                                                                                                                                              Electrified two-
                                                                                                                                                                       Connected charging infrastructure      wheeler powertrains
                                                                                                                                                                       and payment systems

                                                                                  Fully electric powertrain systems

     Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20

21   © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Electrification
Legislation and urban growth are changing mobility

              emission reduction                                                                     electromobility                                                                         smart last mile solutions

                                     charging-infrastructure                                                                                automated driving                                                                         hybrid-drives
                                                                                                                                                                                                                 micro mobility
              space scarcity                                                         connected mobility                                                              sharing services                                             fleet targets

                                          traffic volume
                                                                                                                                city bans                                                                     light e-mobility
22   Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
     © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Electrification
//By 2030 every 5th new vehicle is a pure electric vehicle

New vehicle sales passenger cars incl. light commercial vehicles < 6t [m vehicles] worldwide
                   100%                                             100%                                              100%
                                        3%
                                        6%                             10%
                                                                                        6%                              21%
                                        5%                                                                                                                                    Electric vehicle
                                                                       16%                                                               6%
                                                                                                                                                                             xHEV Hybrid electric
                                                                                                                        20%                                                  vehicle

                                                                                                                                                                              Internal combustion
                                                                                                                                                                              engine 48V

                      86%                                              68%                                              53%                                                   Pure internal
                                                                                                                                                                              combustion engine

                     2020                                              2025                                             2030

23   Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
     © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Bosch Electrified Powertrain
Europe: Trends and impact

Trends                                                                                               Impact on market                                                                                         Impact on Bosch

City restrictions ongoing                                                                            Push on electrification                                                                                  Portfolio extension

Clean air initiatives ongoing                                                                        Last mile electrification                                                                                Light commercial vehicles e-mobility
                                                                                                                                                                                                              activities intensified

End customers preferences changing                                                                                                                                                                            Broad range of e-mobility systems (48V, strong
                                                                                                     Diversification @ electric vehicles between                                                              hybrids, hybrids, plug-in hybrids, electric vehicles)
                                                                                                     city and long distance electric vehicles

Electric Car Sharing in cities growing                                                               Cities set up e-mobility environment step by
                                                                                                     step

24   Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
     © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Bosch Electrified Powertrain
China: Trends and impact

Trends                                                                                                  Impact on market                                                                                         Impact on Bosch

Subsidy and incentive policies, CAFC*                                                                   Push on electrification                                                                                  Portfolio extension
and NEV** credit management                                                                             in all vehicle segments

Infrastructure development pushed                                                                       Competitive and volatile market                                                                          Focus on time to market

Chinese OEM ambitions to become                                                                         Focus on full powertrain                                                                                 More integrated and system solutions
electrification leader

Reduction of market restrictions                                                                        Focus on time to market                                                                                  Flexible manufacturing concepts
*CAFC: Corporate average fuel consumption
**NEV: new energy vehicle
25      Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
        © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Bosch Electrified Powertrain
NAFTA: Trends and impact

Trends                                                                                                  Impact on market                                                                                         Impact on Bosch

Gov Policy / Regulations – CARB* – ZEV**                                                                Mix and volume of                                                                                        Alternative technologies
mandate                                                                                                 drivetrain topologies                                                                                    (fuel cell, 48V, high voltage components)

Growing competition                                                                                     New alliances,                                                                                           Portfolio extension
due to investment growth from China                                                                     stronger competition

Customer acceptance and knowledge of                                                                    Push on electrification
electric vehicle/ hybrid electric vehicle                                                               in all vehicle segments

* CARB = California Air Resource Board
** ZEV = Zero energy vehicle

26      Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
        © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Bosch Powertrain Electrification – future mobility
Types of electrification

                                                            Mild Hybrid                                         Strong                                       Plug-In                                  EV w/REX               Electric
                                                                                                                Hybrid                                       Hybrid                                                          Vehicle
            Electric Power*                                       5 – 20 kW                                  30 – 100 kW                                  40 – 140 kW                                  60 – 160 kW        60 – >300 kW
                                                                                                                                                                                                                        (with 2 machines up to 600 kW)

                                                         No possibility of pure                       Limited electric                             Entry into                                    Enhanced electric     Efficient and resource-
                                                         electric drive                               driving range                                electric driving                              driving with “Range   saving with high
                                                                                                                                                   without restrictions                          Extender” (REX)       potential for CO2-
                                                                                                                                                                                                                       reduction

                                                                                                                                       Potential for CO2 reduction increasing

                                                    Types of electrification differ concerning cost/CO2-benefit and will penetrate regions differently.
                                      * mainstream assumption, deviations possible

27   Powertrain Solutions | PS/CA-LA3-Uc | 2019-02-20
     © Robert Bosch GmbH 2018. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
THANK
 YOU

      Alexandre Uchimura
alexandre.uchimura@br.bosch.com
You can also read