Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag

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Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Magazine Profile
               Hamburg,
        January 2021

     AWA 2020
   AW Architektur & Wohnen
   wins again significantly:
         + 70.000
    readers in comparison
      to the previous year
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
AWA 2020 – AW convinces & inspires sustainably

                                                 Reach in Mio

                                                                                                                                 0,38

                                                                                     0,31

                                                  0,24

With 380,000 readers, AW is THE LEADTITEL
in the competitive environment°

AW stands for reliable performance, popularity
and acceptance also in the reader market         AWA 2018                         AWA 2019                                   AWA 2020

     1/4/2021                                                   Source: Basic coverage AWA 2018/2019/2020                               2
                                                                °) AWA ranges 2020: AW 0,38, AD 0,24, Häuser 0,24, Atrium 0,22
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Top marks rated by our readership!
Current online-reader survey confirmed brand strength
                                             Attractive AW readers
                                             male & female                          41+
                                             41 – 60 years                          54%

                                             Very loyal AW readers
                                             Already read                           94%
                                             Bought again                           91%

                                             AW selection of themes scored
                                             Interior design         91%
                                             Architecture            82%
                                             Design trends           73%

                                             Passionate AW readers
                                             Selection of themes                    90% very good/good
                                             Inspiration                            87% very good/good
                                             Information content                    83% very good/good
                                             Style of writing                       89% very good/good

                               Source: Online-reader survey as a part of an competition with AW 04/2020, period
1/4/2021                       Jul/Aug 2020 , n=1.100                                                             3
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
New editor-in-chief
           Dr. Thomas Garms, Head of Editorial and Editor-in-Chief
           AW Architektur & Wohnen, heads up the editorial board of
           Germany's leading interior design magazine together with
           Karen Hartwig:

           Dr. Thomas Garms wants to significantly strengthen the creative
           of the magazine: "Our magazine is a young and always innovative
           classic. Supported by the Frankfurt design guru, typographer and
           concept artist Peter Zizka (H/L/Z), we will further build on the
           exceptional visual strengths of AW Architektur & Wohnen."

           Karen Hartwig adds, "AW Architektur & Wohnen is an innovative
           and style-building impulse generator for everyone who deals with
           building, living and furnishings in public and private spaces. It
           intelligently and creatively combines aesthetics and emotions."

1/4/2021                                                                  4
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
AW Architektur & Wohnen
More than 64 years' inspirational space
The subject of home living is extremely emotional and
personal. The scope of topics is huge, ranging from the basic
human need for comfort and security, to the culture of living
together, to deep into the discussion today on changes taking
place in society.

Home living today is far more than a question of style. It is a
question of how life feels.

AW Architektur & Wohnen is the only multi-thematic and
internationally recognised lead magazine on architecture, design,
home living and garden planning that takes an emotional
approach rather than one of cold distance.

That's why AW Architektur & Wohnen is appreciated equally by
both its readers and industry professionals – and for premium
and luxury brands is excellently suited to develop the
German market.

1/4/2021                                                            5
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Excellent, established, top-class.
          AW Awards - the most popular jury prizes in the magazine scene
          AW regularly portrays in great detail personalities who set styles in the architecture and design industry. It also discovers
          young, up and coming artists. The editorial team awards the AW-Award each year to honour high-calibre achievements and
          individuals. In this field AW enjoys an international reputation as an authority in the German-speaking world.

                                                   Big anniversary 2021: The "AW-Designer of the Year" award, which has been presented
                                                   for 25 years, has become the most coveted and important design prize of the entire
                                                   magazine scene in Europe. AW Architektur & Wohnen presents this editorial award
                                                   to an outstanding, internationally renowned designer personality. The jury prize known as
                                                   the "Oscar" will be awarded in January - in 2021 with a big anniversary
                                                   "25-year AW designer of the year” – and Augmented Reality Exibition.

In May 2012 AW nominated the “AW-Architect of the Year” for the
first time. Since then a prominent, international architect, (or architect’s
office), who attracts attention with outstanding buildings, is presented
with the award. Since 2019 the “AW-Architect of the year” is
presented at the AEDES Architecture Forum Berlin.

          1/4/2021                                                                                                                        6
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Topics + Dates # 01-03/2021
AW Architektur & Wohnen + AW Spezial
                                  Magazine Res   Issue        PD           AD           CD        Topic
AW Architektur & Wohnen           Design         01/2021   04.01.2021   12.11.2020   01.12.2020   25 Years AW-Designer of the Year : Review & Outlook

AW Architektur & Wohnen           Living         01/2021   04.01.2021   12.11.2020   01.12.2020   AW-topic of this issue - THE NEW START: HELLO FUTURE

AW Architektur & Wohnen           Living         01/2021   04.01.2021   12.11.2020   01.12.2020   Cheeky, but please with style: Interiors free from conventions

                                                                                                  The year after the break: Building 3.0. Architects and designers are setting signs for the future.
AW Architektur & Wohnen           Architecture   01/2021   04.01.2021   12.11.2020   01.12.2020
                                                                                                  Plus buildings from the 3D printer

AW Architektur & Wohnen           Design         01/2021   04.01.2021   12.11.2020   01.12.2020   Portrait of the AW-Designer of the year 2021

AW Architektur & Wohnen Spezial   Design         01/2021   04.01.2021   26.10.2020   19.11.2020   Big anniversary edition: 25 years AW-Designer of the Year

AW Architektur & Wohnen           Design         02/2021   02.03.2021   15.01.2021   02.02.2021   AW-topic of this issue: BELLA ITALIA

AW Architektur & Wohnen           Living         02/2021   02.03.2021   15.01.2021   02.02.2021   The most beautiful interiors between the Alps and Sicily

AW Architektur & Wohnen           Architecture   02/2021   02.03.2021   15.01.2021   02.02.2021   Building material glass: Insight. Perspective. Outlook

AW Architektur & Wohnen           Design         02/2021   02.03.2021   15.0120.21   02.02.2021   Styleboard Kitchen Couture: stylish, chic, extraordinary

                                                                                                  The design specialists: The triumph of Italien Style would be unthinkable without the know-how
AW Architektur & Wohnen           Design         02/2021   02.03.2021   15.01.2021   02.02.2021
                                                                                                  and commitment of the numerous manufactories
AW Architektur & Wohnen           Design         02/2021   02.03.2021   15.01.2021   02.02.2021   Out into the fresh air: The new outdoor furniture

AW Architektur & Wohnen Spezial   Living         02/2021   02.03.2021   23.12.2020   21.01.2021   Hometextile- & Fabric-Trends

AW Architektur & Wohnen           Living         03/2021   04.05.2021   16.03.2021   01.04.2021   AW-topic of this issue: HAPPINESS!

AW Architektur & Wohnen           Living         03/2021   04.05.2021   16.03.2021   01.04.2021   Houses with happiness factor. How home lifts the spirits. Furnishing with emotions

AW Architektur & Wohnen           Living         03/2021   04.05.2021   16.03.2021   01.04.2021   Tiny Kitchens

AW Architektur & Wohnen           Architecture   03/2021   04.05.2021   16.03.2021   01.04.2021   Style-forming architecture from Japan

AW Architektur & Wohnen           Design         03/2021   04.05.2021   16.03.2021   01.04.2021   Kaldewei Future Award by AW

AW Architektur & Wohnen Spezial   Bath           03/2021   04.05.2021   26.02.2021   22.03.2021   Bathroom & Wellness + the best Bathroom Studio addresses in Germany

1/4/2021                                                                                                                                                                                               7
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Topics + Dates # 04-06/2021
AW Architektur & Wohnen + AW Spezial
                                  Magazin Res     Issue       PD           AD           CD        Topic
AW Architektur & Wohnen           Architecture   04/2021   01.07.2021   14.05.2021   02.06.2021   AW-topic of this issue: LIFE AT SEEING SITES!
                                                                                                  Living where others spend their vacations. The house on the beach. The view on the mountain.
AW Architektur & Wohnen           Living         04/2021   01.07.2021   14.05.2021   02.06.2021
                                                                                                  In harmony with nature
AW Architektur & Wohnen           Living         04/2021   01.07.2021   14.05.2021   02.06.2021   AW-Architect of the Year

AW Architektur & Wohnen           Architecture   04/2021   01.07.2021   14.05.2021   02.06.2021   New German Style. The young Germans take off. Five favorites for the trendsetters of tomorrow

AW Architektur & Wohnen Spezial   Living         04/2021   01.07.2021   26.04.2021   20.05.2021   Home office & New work + the best adresses in Germany

AW Architektur & Wohnen           Architecture   05/2021   01.09.2021   19.07.2021   04.08.2021   Niemeyer and his heirs. Where the concrete dances Samba

AW Architektur & Wohnen           Living         05/2021   01.09.2021   19.07.2021   04.08.2021   Pillow talk. As you make your bed, so you sleep. The most beautiful beds for sweet dreams

AW Architektur & Wohnen           Living         05/2021   01.09.2021   19.07.2021   04.08.2021   New carpets + floor coverings - samples, material, production

AW Architektur & Wohnen Spezial   Kitchen        05/2021   01.09.2021   19.07.2021   04.08.2021   Kitchen trends + the best Kitchen-Studio adresses in Germany

AW Architektur & Wohnen           Living         06/2021   02.11.2021   15.07.2021   23.07.2021   AW-Topic of this issue: THE ART OF LIVING

AW Architektur & Wohnen           Living         06/2021   02.11.2021   16.09.2021   04.10.2021   How great art enriches the living space. Also: Exclusive insights into artists' apartments

AW Architektur & Wohnen           Architecture   06/2021   02.11.2021   16.09.2021   04.10.2021   Cool East. Often misunderstood, here on a big stage: outstanding buildings in Eastern Europe

AW Architektur & Wohnen           Architecture   06/2021   02.11.2021   16.09.2021   04.10.2021   Glass manufactories

AW Architektur & Wohnen Spezial   Living         06/2021   02.11.2021   16.09.2021   04.10.2021   Sustainability (design, furniture, materials) + the best addresses in Germany

AW Architektur & Wohnen Spezial   Design         01/2022   11.01.2022   31.08.2021   22.09.2021   AW-Designer of the Year 2022

1/4/2021                                                                                                                                                                                         8
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Schedule 2021
AW Architektur & Wohnen
            AW            Publication   Week              Advertisments             Ad Specials       Ad Specials
   Architektur & Wohnen      date                Booking and       Advertisments    Booking and         Delivery
                                               cancellation date   Copy deadline   canellation date    Print Shop

           01/2021        04.01.2021     1       12.11.2020         01.12.2020       30.10.2020        09.12.2020
           02/2021        02.03.2021     9       15.01.2021         02.02.2021       06.01.2021        10.02.2021
           03/2021        04.05.2021     18      16.03.2021         01.04.2021       02.03.2021        13.04.2021
           04/2021        01.07.2021     26      14.05.2021         02.06.2021       30.04.2021        11.06.2021
           05/2021        01.09.2021     35      19.07.2021         04.08.2021       01.07.2021        12.08.2021
           06/2021        02.11.2021     44      16.09.2021         04.10.2021       31.08.2021        12.10.2021
           01/2022        11.01.2022     2       23.11.2021         09.12.2021       05.11.2021        17.12.2021

1/4/2021                                                                                                            9
Magazine Profile Hamburg, AWA 2020 - Jahreszeiten Verlag
Highest utility value + information on one topic:
AW Spezial – Inside insert in the total circulation
                                                                                                   AW Spezial will appear with every AW issue in 2021 and
                                                                                                   will always be monothematic, offering service-oriented
                                                                                                   content with high utility value for AW readers and
                                                                                                   advertisers.
                                                                                                   AW Spezial is included in the total circulation without
                                                                                                   reading circle (approx. 95,000 copies) in a user-friendly
                                                                                                   way as an independent inside supplement, which is
                                                                                                   communicated on the cover in a correspondingly
                                                                                                   attention-grabbing way, format 191 x 280 mm.
                                                                                                   Attractive advertising rates:
                                                                                                   Double Page      € 16,400.-
                                                                                                   Full Page        € 8,200.-
                                                                                                   Full Page IFC/OBC€ 10,200.-

                                  Magazine Res      Issue      PD           AD           CD         Topic

AW Architektur & Wohnen Spezial   Design         01/2021    04.01.2021   26.10.2020   19.11.2020    60 page anniversary edition: 25 years AW-Designer of the Year

AW Architektur & Wohnen Spezial   Living         02/2021    02.03.2021   23.12.2020   21.01.2021    Hometextile- & Fabric-Trends

AW Architektur & Wohnen Spezial   Bath           03/2021    04.05.2021   26.02.2021   22.03.2021    Bathroom & Wellness + the best Bathroom Studio addresses in Germany

AW Architektur & Wohnen Spezial   Living         04/2021    01.07.2021   26.04.2021   20.05.2021    Home Office & New Work + the best addresses in Germany

AW Architektur & Wohnen Spezial   Kitchen        05/2021    01.09.2021   15.07.2021   23.07.2021    Kitchen trends + the best Kitchen-Studio adresses in Germany

AW Architektur & Wohnen Spezial   Living         06/2021    02.11.2021   31.08.2021   22.09.2021    Sustainability (design, furniture, materials) + the best addresses in Germany

1/4/2021                                                                                                                                                                            10
AW – 64 years of inspiration!

                 Frequency                  AW Architektur & Wohnen is the only multi-
                 bi-monthly                 thematic and internationally recognised lead
                                            magazine on architecture, design, home living
                 Copyprice                  and garden planning that takes an emotional
                 € 9,90                     approach. The magazine stands for an
                                            exquisite selection of topics in top journalistic
                 Ad rate 2021               quality, for international trends and qualified
                 1/1 4c       € 21,800.00   analysis. That's why AW Architektur & Wohnen
                                            is appreciated equally by both its readers and
                 Format                     industry professionals.
                 210 mm width
                 280 mm hight               AW is the premium title for design, home
                                            living, architecture and garden in Germany.
                 Paid circulation
                 66.606 Exemplare           AW Architektur & Wohnen presents its own
                                            editorial awards and has itself been
                                            commended several times in recent years. The
                 Reach                      AW-Designer of the Year is the most sought
                 0,38 Mio                   after and prestigious design award in the entire
                                            European home interior scene.
                                            This acknowledgement confirms the status of
                                            AW as lead magazine.

1/4/2021                                                  Source: AWA 2020; IVW III/2020; 2021 rates   11
Relaunch awmagazin.de –
Experience AW Architektur & Wohnen digital in a completely new way
AW Architektur & Wohnen Readers

1/4/2021                                                       12
Relaunch awmagazin.de
           What‘s new?

               New high-quality design in line with the
               demands of the style-forming magazine

               Native advertising possibilities only instead of
               programmatic advertising

                Curated service orientation for users:
                • Designer Dictionary
                • Encyclopedia of architects
                • Brand dictionary

1/4/2021                                                          13
Media package BANNER
     The „Place to be“ for digital campaigns
                                       The package includes:
                                       1. Premium Banner on home page (run on site – 300.000
                                          AIs/year guaranteed)
                                       2. 6 Social Posts
                                       3. Advertorial page (text, visuals, video) with a link from a trusted
                                          domain
Premium Banner                                   − to client homepage
                                                 − to designer dictionary (if matching designers involved)
                                                 − to list of showrooms/retail partners

                                       → Running time (1.–3.): 12 months with quarterly reporting

                                       3.a. Brand Advertorial (text, visuals, video) with a link from a
                                            trusted domain
                                                 − to client homepage
                                                 − to designer dictionary (if matching designers involved)
                                                 − to list of showrooms/retail partners
                                       → Remains minimum 2 years online – a permanent Integration
                                         on website as editorial content is possible

                                       Booking Rate: 13.800 €
     1/4/2021                            It is based on the price lists 2020 and the general terms and conditions. Online sales are not      14
                                   subject to discounts and are eligible for discounts, but are eligible for AE (exception: design costs).
Editorial Package big
Our offer for digital storytelling
                                         The package includes:
                                         1. Native teaser within the editorial content on home page
                                         2. 3 Social Posts
                                         3. Advertorial page (text, visuals, video) with a link from a trusted
                                            domain
                                                   − to client homepage
                                                   − to designer dictionary (if matching designers involved)
                                                   − to list of showrooms/retail partners
                                         → Running time (1.–3.): 6 months in total
                                                                 3 x 2 weeks top teaser

                                         3.a. Brand Advertorial (text, visuals, video) with a link from a
                                              trusted domain
                                                   − to client homepage
                                                   − to designer dictionary (if matching designers involved)
                                                   − to list of showrooms/retail partners
                                         → Remains minimum 2 years online – a permanent Integration
                                           on website as editorial content is possible

                                         Booking Rate: 10.235,- €

1/4/2021                                   It is based on the price lists 2020 and the general terms and conditions. Online sales are not      15
                                     subject to discounts and are eligible for discounts, but are eligible for AE (exception: design costs).
Editorial Package small
Our offer for your digital presence
                                   The package includes:
                                   1. Native teaser within the editorial content on home page
                                   2. 2 Social Posts
                                   3. Advertorial page (text, visuals, video) with a link from a trusted
                                      domain
                                             − to client homepage
                                             − to designer dictionary (if matching designers involved)
                                             − to list of showrooms/retail partners
                                   → Running time (1.–3.): 6 weeks in total (3 x 2 weeks)
                                   3.a. Brand Advertorial (text, visuals, video) with a link from a
                                        trusted domain
                                             − to client homepage
                                             − to designer dictionary (if matching designers involved)
                                             − to list of showrooms/retail partners
                                   → Remains minimum 2 years online – a permanent Integration
                                     on website as editorial content is possible

                                   Booking Rate: 6.900 €

1/4/2021                             It is based on the price lists 2020 and the general terms and conditions. Online sales are not      16
                               subject to discounts and are eligible for discounts, but are eligible for AE (exception: design costs).
awmagazin.de
           Key Facts

           Unique User:*           25 - 44 years:**         60 % 40 %*
           157.000                      46,6 %
           (Jan-Nov 2020)

                                                                   3.742 Subscriber

                                                                   5.639 Follower

                                                                   76,9k Follower

1/4/2021         *Google Analytics Nov 2020 **Google Analytics Jan-November 2020      17
Your local contact persons
We look forward to talking to you...
Advertising Director               Grossbritannien & Irland            Schweiz & Liechtenstein
International Business +           Kontakt: Stefanie Stroh-Begg        Kontakt: Eva Favre
Frankreich & Monaco                Mercury Publicity Ltd.              Goldbach Publishing AG
Contact: Dagmar Hansen             99 Grays Inn Rd.                    Case postale 20
JAHRESZEITEN VERLAG GmbH           London WC1X 8TY                     Route de Mollie-Margot 1
Harvestehuder Weg 42               T +44/ 7798-665-395                 CH-1073 Savigny
20149 Hamburg                      E stefanie@mercury-publicity.com    T +41/21/349 4891
phone:+49/40/2717 2030                                                 E eva.favre@goldbach.com
e-mail:dagmar.hansen@jalag.de

Belgien, Niederlande & Luxemburg   Italien                             Skandinavien
Kontakt: Anita Rodwell             Kontakt: Meike Belloni              Kontakt: Finn Greve Isdahl
Mediawire International            Media & Service International Srl   International Media Sales
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1251 MA, Laren                     20145 Mailand                       5899 Bergen
T +31/651/48 01 08                 T +39/02/ 48 00 61 93               T +47/55/ 92 51 92
E info@mediawire.nl                E info@it-mediaservice.com          E fgisdahl@mediasales.no

Spanien & Portugal                 Österreich
Kontakt: David Castelló            Kontakt: Michael Thiemann
K.Media                            Jahreszeiten Verlag GmbH
Calle Santa Engracia, 18,          Alt Seckbach 5
Esc.4, 2 lzq.                      60389 Frankfurt
28010 Madrid                       T +49/40/22 85 92 99-6
T +34/91/702 34 84                 E michael.thiemann@jalag.de
E info@kmedianet.es

1/4/2021                                                                                            18
Backup
AW Architektur & Wohnen Readers – new AWA 2020

1/4/2021                                         19
70,000 new readers are enthusiastic about AW!
AW Architektur & Wohnen - the AWA winner 2020!
AW Architektur & Wohnen convinces with 70,000 new enthusiastic
readers and is thus the absolute leader in the segment of upscale
design and living magazines.

With this significant increase of 22%, AW Architektur & Wohnen now
reaches a total of 380,000 readers, making it one of the Top 10 winners
of the AWA 2020 - further proof of brand power, popularity and
desirability in the target group.

AW Architektur & Wohnen picks up everyone who wants to live a
cultivated life. People who actively shape their living environment and
who are just as enthusiastic about an aesthetic product as they are
about an environment and future worth living in. What distinguishes
them is the desire for beautiful things.

The readers of AW Architektur & Wohnen have a high net household
income and financial leeway. They are full of purchase plans and
have a wide range of interests. They belong to the social upper class,
are cosmopolitan and luxury-oriented consumers. In AWA, AW
Architektur & Wohnen readers are mainly classified as Modern Home
& Interior buyers - the experts for high-quality living and furnishing.

1/4/2021                                              Quelle: AWA 2020    20
unisex. accessible. print affinity.
The premium magazine AW Architektur & Wohnen is aimed at both sexes. Most of AW’s 380,000 readers belong to the
advertising-relevant age group of 30- to 64-year-olds (77%).

                           % Index
Gender

Men                   51                                                 103
Women                 49                                               97
Age

20-29                  8                                62
30-39                 19                                                               130
40-49                 13                                          88
50-59                 26                                                                      140
60-69                 19                                                               131

1/4/2021                                                                          Source: AWA 2020, Index: Total population = 100   21
affluent. independent. financially strong.
AW readers have a very high net household income with it a generous financial leeway of € 1.000 or more per month to
spend (30%, Index 195). Besides 34% of them enjoy the highest socio-economic status (level 1) and regard their economic
position as very good (Index 297).
                                      % Index
Socio-economic status
                                     54                                          242
High (level 1+2)
Profession
                                       8                                                             350
Proprietor, manager, professions
Net household income
€ 4.000 per month and more           44                             164
€ 5.000 per month and more           30                                   208
€ 6.000 per month and more           20                                                281
Disposable income
€ 1.000 and more                     30                                195

1/4/2021                                                                               Source: AWA 2020, Index: Total population = 100   22
brand-orientated. prosperous. quality-minded.
For AW readers quality is very important, and they are prepared to pay a lot for it. With their high purchasing power and
financial resources they can afford to enjoy life to the full. A preference for exclusiveness and a keen interest in everything
that is new plays a leading role in their lives as consumers and connoisseurs.

Personal outlook
Applies to me:                          % Index

I am fascinated by luxury brands        29                                      234
I like to buy products with             40                                       254
modern design
                                        45                                                                                                          729
Special target group:
Modern Home & Interior
Purchaser typology
                                        32                                             301
Luxury-orientated consumers
Predominantly quality-oriented          43                               202
consumers
                                        39                               190
Mobile cosmopolitans

1/4/2021                                                                                     Source: AWA 2020, Index: Total population = 100   23
innovative. design-driven. exemplary.
AW readers love living in the lap of luxury and can afford to do so. They belong to the upper social strata and they live highly
cosmopolitan and discerning lives. Their lifestyle is reflected in the premium magazine AW Architektur & Wohnen.

Social stratum                               % Index

Upper class                             16                                                            368

Upper middle class                      53                       137
Innovation orientation

Innovators
                                        30                                                                                             535
Trendsetters
                                        17                          159
Modern design

Interested, often give advice and
am seen as something of an expert       33

1/4/2021                                                                                   Source: AWA 2020, Index: Total population = 100   24
lovers of architecture. consumerist. interested.
AW readers own high-quality and exclusive products. They delight their pleasure in buying valuable products and own, for
example, quality home textiles, modern design furniture, valuable jewellery, etc.

Household already has:                  % Index
Modern furniture designed by highly    36                                                                    464
regarded designers
                                       31                           184
Quality home textiles
                                       39                         165
Valuable cutlery and tableware
                                       24                                 234
Valuable jewellery

Particularly interested in
                                       39                                                                                534
Modern design
                                       46                                                                                                921
Modern architecture

1/4/2021                                                                               Source: AWA 2020, Index: Total population = 100   25
established. elegant. engaged.
AW is aimed at professionals as well as at architecture enthusiasts. Within the last 50 years AW became internationally
recognised as a reliable source of reportings on architecture and as the most important opinion leader regarding style and
architecture in Germany.

                                           % Index

I am interested in building,
                                          35                             274
modernizing and renovating, often give
advice and am considered an expert

I am interested in home furnishing and
interior design, often give advice and    46                            284
am considered to be an expert

I am professionally involved in the
construction industry                     27                           266

I am professionally involved in
                                          10
engineering sciences

1/4/2021                                                                                 Source: AWA 2020, Index: Total population = 100   26
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