MARCH 29 - March/April 2018 - Digital TV Europe

Page created by Hector Davidson
 
CONTINUE READING
MARCH 29 - March/April 2018 - Digital TV Europe
March/April 2018

                            EUROPE AN PREMIERE
                                MARCH 29
pOFC DTVE MarApr18.indd 1                                  23/02/2018 11:22
DIGITAL
                                                                                                                  FILM

                                                                                                                VIDEO

                CONTENT                                                                                       MOBILE

                                                                                                          TELEVISION

                IS THE NEW                                                                                 AR/MR/VR

                                                                                                       ADVERTISING

                CONTENT                                                                                       DIGITAL

                                                                                                         LIVE EVENTS

                ECONOMY.                                                                                        AUDIO

                                                                                                                RADIO

                  GET THE EFFECT.               THRIVE ON.

                                                                   From creation to consumption, NAB Show® will help you optimize and
                                                                   monetize your content. This is where the latest digital tech is unveiled,
                                                                   professional communities gather, and world-renowned thought leaders
                                                                   fuel the digital ecosystem. Come and seize the opportunities enabled
                                                                   by the convergence of media, entertainment and technology.

                                                                   THIS IS WHERE THE GLOBAL CONTENT ECONOMY THRIVES.

                                APRIL 7–12, 2018 I LAS VEGAS, NEVADA USA
                                          REGISTER TODAY: NABShow.com
                                                  Free Exhibits Pass Code: PA55

pIFC NAB DTVE MarApr18.indd 1                                                                                                              22/02/2018 13:27
Digital TV Europe
           March/April 2018

          Contents

                                                                                                20

          10. The cable top ten
          What are the key industry developments shaping the future of cable? Ahead of this year’s Cable
          Congress in Dublin, Digital TV Europe presents its take on the top 10 priorities for the industry.

          20. A sharper picture
          Opinions differ about how quickly consumers are warming to UHD TV, but many hurdles still
          stand in the way of the format becoming mainstream. Adrian Pennington provides an update.

          26. Moving pictures
          Video is expected to dominate mobile traffic in the years ahead, but much still needs to be done
          to ensure a seamless video experience over mobile networks. Anna Tobin reports.

                                                                                                               26

          Regulars
          2 This month 4 News digest 30 Technology 34 People 36 Final analysis

          Visit us at www.digitaltveurope.com

                                                                                                                1
p01 Contents DTVE MarApr18v3st.indd 1                                                                          23/02/2018 19:32
This month > Editor’s note                                                                                                         Digital TV Europe
                                                                                                                                             March/April 2018

           Issue no 337
           Published By:
                                                           Cable priorities
           KNect365 TMT
           Maple House
           149 Tottenham Court Road
           London W1T 7AD
                                                           March                   is the month of Cable Congress, the European cable
                                                                                   industry’s annual get-together.
                                                              Cable remains the key distribution mechanism for TV in Europe but
           Tel: +44 (0) 20 7017 5000
                                                           TV itself has become progressively less important to top-tier operators as
           Fax: +44 (0) 20 7017 4953
                                                           a driver of growth in recent years.
           Website: www.digitaltveurope.net
                                                              As the video landscape has become more competitive, operators have
                                                           focused on their key advantage – their network infrastructure – and on
           Editor Stuart Thomson                           broadband access, which had delivered most of their growth. Cable TV
           Tel: +44 (0) 20 7017 5314                       numbers have been declining over the past decade as operators have
           Email: stuart.thomson@knect365.com              turned their attention to marketing higher-value premium packages and
                                                           advanced TV functionality and allowed analogue tiers to decline.
                                                              At the same time, broadband and, above all, the bundling of broadband, TV, fixed telephony
           Contributing Editor Andy McDonald               and mobile, has delivered higher ARPU for cable operators.
           Tel: +44 (0) 20 7017 5293                          In this issue of Digital TV Europe, we look at the top 10 issues facing the cable industry as they
           Email: andrew.mcdonald@knect365.com             pivot to address high growth areas.
                                                              Delivering higher revenue from TV itself generally means more choice and more premium
                                                           content. On the other hand, the business case for higher picture quality has proved elusive. It is
           Contributors
                                                           not clear, for example, that 4K UHD TV will bring much in the way of additional revenue to TV
           Kate Bulkley, Andy Fry, Adrian Pennington,
                                                           operators, broadcasters and OTT TV players. But TV service providers are increasingly using
           Adam Thomas, Anna Tobin, Jesse Whittock
                                                           UHD as a marketing tool to win over high-spending customers.
                                                              One danger associated with UHD however is that consumers may be disappointed or con-
           Correspondents                                  fused because the experience of viewing falls short of expectations.
           France: Julien Alliot; Germany: Dieter             In this issue, we take a look at the current and future state of UHD TV, encompassing the
           Brockmeyer; Italy: Branislav Pekic              availability of content and services and the firming up of standards. The DVB’s UHD-1 phase
                                                           2 spec is now complete but many questions remain over how fast broadcasters and manufac-
                                                           turers will develop UHD services. What are the key elements that will determine how fast the
           Commercial Director Patricia Arescy             market takes off? To what extent are the technology stars now aligned and what remaining
           Tel: +44 (0) 20 7017 5320                       issues, if any, are likely to act as a brake on development?
           Email: patricia.arescy@knect365.com                With some studies predicting that half of all video consumption will be on mobile screens by
                                                           2020, video is something that mobile telcos as well as fixed line TV service providers are going
                                                           to take seriously. Most mobile video consumption is via WiFi or download-to-go, but streaming
           Art Director Matthew Humberstone
                                                           over cellular networks is also likely to take some of the pie.
                                                              For mobile operators this raises a number of questions – both technical and in terms of their
           Marketing Manager Marita Eleftheriadou
                                                           business model. Also in this issue of Digital TV Europe, we look at how mobile broadcast and
                                                           live streaming technology is evolving and whether this is an urgently needed technology or a
           Printing Wyndeham Grange, West Sussex           technology in search of a use case. l

          To subscribe to this magazine or our
           daily email newsletter please visit
           digitaltveurope.net/registerhere

           © 2018 Informa UK Ltd
           All rights reserved
                                                                                                                    Stuart Thomson, Editor
           Reproduction without permission is prohibited
                                                                                                                    stuart.thomson@knect365.com

                                                                                                                          Visit us at www.digitaltveurope.com

          2
p02 Ed Note DTVE MarApr18v3am.indd 2                                                                                                                        23/02/2018 19:35
p03 CSG DTVE MarApr18.indd 1   22/02/2018 10:21
News > digest                                                                                                                         Digital TV Europe
                                                                                                                                                 March/April 2018

          News digest
          > 4 Deutsche Telekom: Vodafone-Liberty Global deal ‘completely unacceptable’
          > 5 Fries: Liberty Global will not ‘dismantle’ European business > 6 Telefónica claims
          success for originals strategy > 8 Richard: Orange will not take part in consolidation

           Höttges: Vodafone-Liberty Global deal ‘completely unacceptable’
            By Andy McDonald >                    confirmed it was in early stage               Höttges:                           “Our offer also includes at-
                                                  discussions with Liberty Glob-               Deutsche                         tractive TV content across all
            Deutsche Telekom CEO Tim-             al about potentially acquiring            Telekom will                        screens – on any device. In Ger-
            otheus Höttges has spoken             “overlapping continental Euro-             protest the                        many, for example, with Enter-
            out against a potential tie-up        pean assets”.                               deal if it’s                      tain TV, we aggregate linear tel-
            between Vodafone and Liber-              According to reports, the                   agreed.                        evision and the best streaming
            ty Global-owned Unitymedia,           discussions are focused on Lib-                                               offers of our partners like Netflix
            branding it “completely unac-         erty’s cable assets in Germany,                                               or Maxdome on one platform,”
            ceptable”                             though the two companies also           Telekom’s IPTV and satellite TV       said Deutsche Telekom in its
                Speaking on the company’s         have overlapping operations in          subscriber base climbed to 3.14       earnings statement.
            fourth quarter and full year          the Czech Republic, Hungary             million at the end of 2017 – an          “What’s more, since 2017, the
            earnings call, Höttges raised         and Romania.                            increase of 260,000 from 2.88         offer has included exclusive TV
            concerns about market concen-            Unitymedia is the country’s          million a year earlier.               series such as The Handmaid’s
            tration in the TV space and said      second largest cable operator              In the rest of Europe its IPTV,    Tale, Valkyrien, and Cardinal,
            that a combined Vodafone and          with some 13 million service            satellite and cable TV base grew      and our unique Telekom Sport
            Unitymedia would dominate             subscribers as of September             to 4.24 million – up 195,000          offering.”
            the German market.                    2017. Vodafone is Germany’s             from 4.05 million a year earlier.        The company said that it
                “I do not see that this kind of   cable leader after it bought Kabel      The majority of these additions       plans to continue to expand its
            concentration in the cable mar-       Deutschland in 2013.                    were at Deutsche Telekom’s na-        content portfolio in the coming
            ket can be supported from reg-           Separately, Deutsche Tele-           tional companies in Hungary,          years – for instance through its
            ulatory bodies,” he said. “I don’t    kom-owned T-Mobile Austria              Slovakia and Greece.                  international partnership with
            believe that Germany wants to         agreed to buy Liberty Glob-                In Germany, the company            Netflix. It also said it plans to
            go into a situation like Eastern      al-owned UPC Austria late last          said that it is focusing on mar-      implement new operating con-
            European markets where TV             year for an enterprise value of         keting integrated offers and on       cepts like voice control through
            markets are dominated by telco        €1.9 billion.                           TV and fibre-optic lines, due to      smart speakers.
            players.”                                During 2017 Deutsche Tele-           the “persistently challenging            In other news, T-Mobile US
                Höttges said that Deutsche        kom grew its TV customer base           development” in the fixed-net-        announced the acquisition of
            Telekom would protest the deal,       by 9.0% in Germany and 4.8%             work market, primarily owing          online TV provider Layer3 TV in
            if it is agreed.                      in the rest of Europe.                  to aggressive pricing offers of       November, which closed on Jan-
                Earlier this month Vodafone          In its home market, Deutsche         competitors.                          uary 22, 2018.

                                                  ongoing transformation from a           online businesses, which together     UHD TV channels and other
          Bulgaria                                “traditional national broadcaster to    generated SEK 991 million in sales    services. The multiplex will serve
                                                  a global digital entertainer”. MTG      and SEK 195 million in operating      as an experimental platform for
          PROG > MTG sells Nova                   said it will use the proceeds from      income for full-year 2017.            DTT broadcasters. The regulator
          Modern Times Group (MTG) has            the sale to invest in its digital en-                                         envisages a launch by 2024 at the
          sold its 95% shareholding in Nova       tertainment business, as well as in                                           latest with coverage of at least
          Broadcasting Group in Bulgaria in a     its Nordic Entertainment and MTG        France                                60% of the population of France.
          deal that values the full business at   Studios divisions – which it was due                                          The watchdog said that it would
          €185 million (SEK 1.83 billion). MTG    to sell to Danish telco TDC before      DTT > CSA 4K UHD TV plan              work in partnership with operators
          sold its Nova stake to PPF Group,       the deal collapsed. Commercial          Media regulator the CSA has           and spectrum body the Agence
          the investment company controlled       media group Nova employs 650            outlined plans to develop a new       Nationale des Fréquences to identi-
          by Czech businessman Petr Kellner,      people and the business consists        digital-terrestrial multiplex that    fy the resources necessary for the
          with the deal forming part of MTG’s     of seven TV channels and 19             will facilitate the launch of 4K      multiplex, while ensuring it would

                                                                                                                               Visit us at www.digitaltveurope.com

          4
p04-06,08 DTVE News Digest MarApr18 v4st.indd 4                                                                                                                 23/02/2018 18:44
Digital TV Europe                                                                                                                      News > digest
           March/April 2018

          have no impact on coverage of           The package will also offer access to    and ER-Telecom, which grew by
          the country’s existing six national     an on-demand catalogue of 5,000          acquiring Novosibirsk operator          Events
          multiplexes. The CSA said it would      titles. The HBO package will cost        Novotelecom and Akado’s networks
          collaborate with broadcasters over      PLN35 (€8.40) a month.                   in St Petersburg and Yekaterinburg.     Cable Congress
          the course of this year to identify                                              IPTV operators accounted for the        Date: 6 - 7 March
          the ideal coverage area, launch                                                  bulk of the growth in subscribers,      Venue: Clayton Hotel, Dublin,
          date and content line-up.               Russia                                   with 900,000 new customers              Ireland
                                                                                           signing up for IPTV services over       W: tmt.knect365.com/cable-
                                                  IPTV > Pay TV growth slows               the course of the year. Growth in       congress
          Poland                                  The number of subscribers to pay         the satellite segment increased
                                                  TV in Russia grew by 3.2% last year      year-on-year, which was attributed      DVB World
          OTT > HBO on Ipla                       to 42.7 million, representing a pene-    by TMT Consulting to MTS’s active       Date: 12 - 14 March
          Cyfrowy Polsat-owned OTT TV             tration rate of 75%, according to re-    promotion of its satellite service.     Venue: Intercontinental Warsaw
          platform Ipla has added an HBO          search by TMT Consulting. Growth         Satellite TV operators Tricolor         Hotel, Warsaw, Poland
          package to its offering as part of      was driven by the big five operators,    TV and Orion Express grew their         W: www.dvbworld.org
          an overall revamp of the service        which collectively saw their pay TV      respective bases at a slower rate
          that sees the launch of a new           bases rise by 1.5 million. This offset   than previously, according to TMT       Satellite 2018
          user interface. Ipla is now offering    declines among smaller players,          Consulting. Tricolor TV remains the     Date: 12 - 15 March
          an HBO package comprising five          which collectively lost 130,000 sub-     leading player in absolute numbers,     Venue: Walter E Washington
          channels. The service will offer HBO    scribers over the year. The leading      with 12.28 million, up 1.2%, followed   Convention Ctr, Wash. DC, US
          HD, HBO 2 HD, HBO 3 HD, Cinemax         growth operators were Rostelecom,        by Rostelecom with 9.77 million, up     W: 2018.satshow.com
          HD and Cinemas 2 HD along with          which added 600,000 customers,           4.9%. ER-Telecom takes third place,
          four AXN channels – AXN HD, AXN         MTS , which grew primarily through       with 3.342 million TV customers         Sportel Asia
          Spin HD, AXN Black and AXN White.       the expansion of its satellite base,     after its acquisitions, up 12.1%.       Date: 13 - 15 March
                                                                                                                                   Venue: Shangri-La Hotel,
                                                                                                                                   Singapore
           Fries: Liberty Global will not ‘dismantle’ business                                                                     W: www.sportelasia.com

            By Stuart Thomson >                                       Fries: national      to be “a home-run investment”.          NAB Show
                                                                      scale is the            “We think we have a compa-           Date: 7 - 12 April
            Liberty Global has no intention                           key to suc-          ny that is continuing to grow           Venue: Las Vegas Convention
            of “dismantling” its European                             cess.                steadily with a broadband mar-          Center, Las Vegas, Nevada, US
            business and remains commit-                                                   ket that’s extremely exciting,” he      W: www.nabshow.com
            ted to growing its business in                                                 said. He said that it was “awk-
            markets where it can achieve                                                   ward” to be more specific about         MIP TV
            national scale, according to                                                   the company’s plans but said            Date: 9 - 12 April
            president and CEO Mike Fries.            “We are committed to our              that Liberty would either “grow         Venue: Palais des Festivals,
            Speaking to analysts after the        core markets, where we see a             with” the market or “look at op-        Cannes, France
            company reported mixed Q4             pathway to becoming a national           tions”.                                 W: www.miptv.com
            results, Fries said that Liber-       champion,” Fries told analysts.             Regarding Swtizerland, Fries
            ty remained committed to its          He said that “scale matters              said that this was a market in          TV Connect
            core European markets.                more than ever” in Liberty Glob-         need of “rationalisation” and           Date: 9 - 10 May
               The cable giant is in talks with   al’s business and the company            that Liberty had “some options”         Venue: Olympia, London, UK
            Vodafone about possible dispos-       would look to re-balance its             to consolidate or “become a             W: tmt.knect365.com/tv-
            als or exchanges of some assets,      business in certain territories.         larger player”. He said he did          connect/
            widely reported to include a pos-        Asked specifically about              not expect a significant finan-
            sible disposal of its Unitymedia      Liberty’s intentions in the Ger-         cial turnaround for Liberty’s           New Europe Market
            business in Germany, where            man and Swiss markets, Fries             Swiss operation this year in the        Date: 11 - 14 June
            Vodafone, as owner of former          declined to give specific indica-        face of competitive challenges          Venue: Dubrovnik, Croatia
            Kabel Deutschland, is the major       tions about the company’s plans          and the company’s investment            W: neumarket.com
            cable player.                         or negotiations with Vodafone.           in sport rights, and compared
               Liberty already operates a         However, he said that in Germa-          Switzerland with the Dutch              ANGA COM
            joint venture – VodafoneZiggo         ny the company had “optionali-           market where it took the compa-         Date: 12 - 14 June
            – with the mobile giant in the        ty” but that Unitymedia was “a           ny “three years to really get the       Venue: Cologne, Germany
            Netherlands.                          great business” that had proved          fixed business…back on track”.          W: www.angacom.de

          Visit us at www.digitaltveurope.com

                                                                                                                                                                   5
p04-06,08 DTVE News Digest MarApr18 v4st.indd 5                                                                                                                    23/02/2018 18:44
News > digest                                                                                                                               Digital TV Europe
                                                                                                                                                       March/April 2018

                                                                                             periences to millions of viewers in      country reached 3.8 million, consol-
           Global Wrap                            South Africa                               Africa, with both companies having       idating IPTV’s lead over other tech-
                                                                                             already committed “extensive             nology platforms. IPTV platforms
           There are now 125 million sub-         OTT > Kwesé into Iflix                     resources” to the offering. Terms of     added 464,000 subscribers over
           scription video-on-demand sub-         Econoet Media-owned pan-Afri-              the deal were not disclosed.             the year, compared with a decline
           scriptions in the US, according        can pay TV provider Kwesé has                                                       of 141,000 satellite subscribers.
           to Futuresource. The research          acquired a “significant stake” in                                                   The number of installed high-speed
           firm said that while consumer          Iflix Africa, the African branch of        Spain                                    broadband lines in the country
           spend on SVOD is still just 10%        the Asian subscription video-on-de-                                                 meanwhile grew to 9.2 million,
           of the total pay TV market,            mand provider. The deal deepens            IPTV > Pay TV growth                     up 20.6%. Fibre-to-the-home de-
           further growth is expected in          the two companies’ existing                The number of pay TV subscribers         ployments accounted for the bulk
           2018. 21st Century Fox is to           partnership, with Kwesé and Iflix          in Spain increased by 6.6% in the        of additions, with 1.6 million new
           launch a standalone Fox News           first partnering in August to launch       year to September 2017, taking           connections taking the number
           opinion-focused US streaming           a version of the latter’s emerging         the total to 6.4 million, according      of fibre connections to over six
           service. Fox Nation is expected        markets SVOD service in sub-Saha-          to statistics compiled by markets        million. Overall, there were 6.1 mil-
           to launch in the fourth quarter        ran Africa. Iflix now has operations       regulator the CNMC. Growth was           lion FTTH connections, compared
           of the year. Verizon has folded        in Nigeria, Kenya, Ghana and South         driven by the success of bundled         with 5.4 million xDSL lines and 2.6
           its US video streaming service,        Africa, and claims an “extensive           offerings. The number of quadruple       million HFC connections at the end
           Go90, into its Oath division, in       collection” local African and              and quintuple-play packages sold         of September. Some 8.9 million
           a move that see Go90 content           international series and movies –          increased by one million in the year     broadband connections delivered
           distributed through its other          including some first-to-market and         to September, taking the total to        speeds in excess of 30Mbps by the
           digital channels. BBC World-           exclusive programming. Kwesé               11.5 million, including 5.3 million      end of the third quarter, with five
           wide has signed a deal with            said that Iflix Africa will be its “core   quintuple-play packages. The             million delivering speeds in excess
           Migu Video, China Mobile’s             vehicle” for delivering mobile ex-         number of IPTV subscribers in the        of 100Mbps.
           video platform that will deliver
           more than 2,200 hours of BBC
           content from across factual,           Telefónica claims success for originals strategy
           lifestyle and pre-school genres.
           The deal with Migu Video marks         By Stuart Thomson >                                                                customers in the fourth quarter.
           Worldwide’s first deal with                                                                                               The TV number was boosted by
           a Chinese telco. Canal+ has            Telefónica claimed success for                                                     the presence of TV in all bun-
           officially launched its service in     its original content strategy in                                                   dled offerings. According to the
           Myanmar, in partnership with           its full-year 2017 results, with                                                   company, its decision to invest
           local media player Forever.            strong growth of its TV platform                                                   in original productions such as
           The new service offers close           in Spain and a ratings success                                                     flagship drama La Peste “yielded
           to 80 channels covering a              for flagship drama series La                                                       very positive results”. It said that
           range of genres, including             Peste.                                     a differentiator had resulted in        La Peste, largely viewed on-de-
           eight Canal+-branded channels             Telefónica’s video revenues             continuous improvement to its           mand, registered the largest au-
           developed specifically for the         grew by 7% in the fourth quar-             Movistar Play offering.                 dience of any series broadcast by
           local market. Chinese internet         ter of 2017 and by 5.8% for the               In Spain, Telefónica added           Movistar+ to date.
           search giant Baidu is planning         full year on the back of a 14%             400,000 new customers over                 Elsewhere in Telefónica’s
           a possible IPO for its video           growth in its IPTV base and its            the course of the year, with            global footprint the picture was
           streaming unit iQiyi in the US.        investment in content, the com-            growing take-up of its bundled          mixed. In Brazil, where the
           Baidu has yet to determine             pany said. Video ARPU grew                 offering Movistar Fusión. The           company is focusing on IPTV
           the number of shares to be             by 8% across all market while              company said that it had 4.4            rather than satellite, its pay TV
           sold and added that planned to         churn fell marginally.                     million Fusión customers at the         base declined by 7% but TV
           remain iQiyi’s controlling share-         Telefónica’s global pay TV              end of the year, with 87% pene-         ARPU grew by 6.1%.
           holder. Liberty Latin America          base grew by 2% over the course            tration of its TV base. Converse-          In Spanish-speaking Amer-
           has acquired an 80% stake              of 2017 to 8.468 million, boost-           ly, some 76% of Fusión cus-             ica, the TV base grew by 4%,
           in Costa Rica cable operator           ed by the addition of 92,000               tomers took TV as part of their         with net gains of 41,000 in the
           Cabletica. The all-cash deal           customers in the fourth quar-              bundle, up from 68% last year.          fourth quarter boosting the an-
           values Televisora de Costa Ri-         ter compared with a net loss of               Overall, Telefónica’s Spanish        nual total of 113,000 net addi-
           ca-owned Cabletica at CRC143           108,000 in the fourth quarter              TV base stood at 3.8 million at         tions, driven by strong uptake
           billion (€200 million), a multiple     of 2016. The company said                  the end of the year, up 5% year-        in Peru. Pay TV revenues grew
           of 6.3 times its 2017 EBITDA.          that its commitment to TV as               on-year, having added 81,000            by 12.8%.

                                                                                                                                    Visit us at www.digitaltveurope.com

          6
p04-06,08 DTVE News Digest MarApr18 v4st.indd 6                                                                                                                        23/02/2018 18:44
Q&A: Edwige Dazogbo, Edgy TV
        Edwige Dazogbo, founder of Edwige Magazine and Edgy TV, talks about the international expansion of the multi-ethnic themed
        lifestyle channel.

        How do you rate Edgy TV’s success since its launch, both in Canada         Edgy TV both online on OTT TV, on IPTV platforms and via apps as well
        and internationally?                                                       as broadcast on cable pay TV platforms and satellite free-to-air, with a
        Our multicultural, new media offering has international potential. We      goal of reaching more than 200 millions of viewers in total.
        saw growth of 200% in terms of our TV viewership following the first         Our strategy is simple and successful. We have a vision and goal to
        launch of the channel on one operator in December – with distribution      become a major popular channel in the French-language market.
        on three other cable or IPTV operators in Europe, on smart TV in the US
        and two satellite launches in just three months. There is a demand in      What is the channel’s mission and what makes it unique in the female-
        Canada and in the international market because of the multicultural        focused lifestyle space?
        themes of the channel.                                                     The mission is to cover the interests of the multi-ethnic market with a
          Through our cooperation with various networks, we have reached           multicultural TV channel that celebrates the diversity of life through
        some of the major companies worldwide that want to work with us,           lifestyle: glamour, music, fashion and entertainment. It has been
        so we are starting to have success. Furthermore we had a number of         created specially for immigrants from Asia, Africa, Latin America and
        mentions highlighting the existence of the channel in the media, and       the West Indies, Europe, the Maghreb and the Middle East.
        we have worked together with advertising agencies to support sales,           Edgy TV offers a unique original concept and refreshing
        as well as adding more and more hours of interesting content to the        programming, made purely from dreams and passions. This is content
        channel and producing new content in Canada.                               that is rare among TV content providers in the market in countries in
                                                                                   Africa, Europe, the Middle East and Asia.
        What are your goals for the channel this year in international markets?       Family and spiritual values underpin the spirit of Edgy TV. We are re-
        We want to join together different cultures’ diverse ideas of beauty,      introducing this culture and these values to the world.
        culture and fashion. We want to create unique content, and we intend
        to cater to the interests of the multi-ethnic market. The channel allows   What do you see as the ideal balance between global and local
        our advertisers to reach an international community.                       content, and to what extent will you seek to localise the channel in
           This year we aim to launch the channel in the countries we have         international markets?
        targeted: the US, Canada, France, Belgium, Luxembourg, Switzerland,        Our content is the final product of our big international vision, and
        Poland, the UK, Germany, Spain, the UAE, China, India, Pakistan,           includes 70% external acquisitions, with the other 30% coming from
        Israel, Tunisia, Benin, Senegal, Cameroon, Congo, Mali, Burkina Faso,      our own local productions in France, Canada and the US.
        Reunion, Mexico, Colombia and Brazil. We also aim to launch sub-              There will be general-interest programmes, music video
        brands of Edgy TV: Edgy TV Music, Edgy TV France, Edgy TV India and        programmes, fashion clips, films from Nollywood, Hollywood and
        Edgy TV Africa.                                                            Bollywood and other ethnic-background movies, shows featuring
                                                                                   interviews with celebrity guests, and reality shows.
        What is your distribution strategy for the channel, in terms of OTT           We are addressing a market that is not yet saturated and where
        versus affiliation with pay TV operators, and to what extent are you       there is a strong international demand for multicultural-themed
        focusing on French-language markets?                                       programming. This is a market with a high growth potential in many
        We started with cable and IPTV and we want to grow the presence of         parts of the world.

p07 Edgy Q&A DTVE MarApr18.indd 1                                                                                                                     22/02/2018 12:37
News > digest                                                                                                                             Digital TV Europe
                                                                                                                                                     March/April 2018

                                                  in 2017. Among Viaplay’s original        64% on those devices compared to
          Sweden                                  output, Hassel was the service’s         61% for mobile as of December.           UK
                                                  most-watched new series in Sweden
          OTT > Viaplay viewing up                and Finland; Veni Vidi Vici was the                                               OTT > Nick Jr Play launches
          Nordic subscription video-on-de-        second most-watched new-series           UAE                                      Viacom-owned kids channel Nickel-
          mand service Viaplay saw viewing        in Demark; and Occupied season                                                    odeon has launched Nick Jr Play, its
          time increase by 25% during 2017,       two was the second most-watched          OTT > Nick Jr Play launches              interactive app aimed at pre-school-
          according to stats released by          new series in Norway. Overall eight      Netflix has agreed its first partner-    ers, outside the US for the first
          parent company MTG. Customers           Viaplay original productions pre-        ship in the Middle East and North        time. The app, which includes
          spent an average of 32 hours per        miered during 2017. MTG said that        Africa with local operator OSN. OSN      access to Nick Jr. shows, games and
          month streaming Viaplay last year,      Viaplay also streamed 50,000 hours       customers will be able to access         music, is now available in the UK
          while the number of started streams     of live sport in 2017, including Pre-    Netflix’s content via OSN’s new          and Denmark, with other interna-
          rose 40.5% between 2016 and 2017.       mier League and UEFA Champions           set-top box, which is due to launch      tional markets to follow. The app
          Over the same period, MTG said the      League football. In terms of viewing     towards the end of the second quar-      will provide access to full episodes,
          total number of Viaplay customers       habits, MTG said that viewing on TVs     ter. They will also have the option      educational games, original videos
          grew by 21%, with Viaplay original      or projectors surpassed mobile de-       to pay for their Netflix subscription    and other content. In Denmark,
          productions among most viewed           vices for the first time since Viaplay   along with their OSN package as          the app will be available via mobile
          new series in each Nordic country       launched in 2011, with a user base of    part of a single, consolidated bill.     through partnership with YouSee.

           Richard: Orange will not take part in future French consolidation
            By Stuart Thomson >                          Richard:                          cannot buy Free, which is in any         had attractive content through
                                                      Orange will                          case not for sale,” he said. Any         its own OCS offering and its
            Orange will not participate in                not be a                         consolidation would involve two          deal with Canal+ and “did not
            any future consolidation of              consolidator                          of the other players. He said            need anything else”. However,
            the French multi-play telco                 in France                          consolidation still made sense           in sports, Altice’s grip on Cham-
            business, according to CEO                                                     because France was one of the            pions League rights meant that
            Stéphane Richard, despite on-                                                  only markets in Europe with              a deal was desirable.
            going speculation about the fu-                                                four players, which was proba-              “I don’t know if we will get a
            ture of Altice France/SFR.               Altice recently condemned a           bly “not a sustainable situation         deal or not – it’s an ongoing dis-
               Speaking to analysts after the     report by the right-wing weekly          in the long run”.                        cussion,” he said.
            company posted strong full-           Valeurs Actuelles that it was con-          Richard said Orange could                Orange had 9.065 million TV
            year results, Richard said that       sidering a sale of all or part of        “help facilitate” consolidation          customers globally at the end of
            Orange would not play a role in       SFR, leading the publication to          but would not participate in it.         the year, up from 8.483 million
            any future combination except         publish a retraction.                    The inference from this is that          a year earlier. The company had
            “to facilitate it” and would not         Richard said he did “not              Orange could acquire certain             reported 8.92 million TV cus-
            revive anything akin to its pre-      know” if there would be a de-            assets that may be disposed by           tomers at the end of previous
            vious abortive move to acquire        velopment relating to Altice in          merging parties to secure regu-          quarter.
            Bouygues Telecom.                     the coming months, but that              latory approval for a deal.                 In France, Orange had 6.861
               “There is no hidden agen-          “Orange will not play a front               Referring to negotiations with        million TV customers, up from
            da and no hidden project any-         role in any type of consolidation        Altice to carry its pay TV chan-         6.609 million a year earlier,
            where,” he said. “There is no         scheme”.                                 nels, Richard said Orange had            with a modest gain in the fourth
            project that makes sense for us          He said that Orange’s talks           decided it would be a positive           quarter from the 6.84 million
            today.”                               with Bouygues a couple of years          move to take Altice’s pay TV ser-        reported at the end of Septem-
               Richard was responding to a        ago had been engaged because             vices in order to allow customers        ber.
            question that referenced rival        the deal “was outstandingly val-         “to benefit from all possible con-          Richard said there would be
            service provider Altice, under        ue creative”. He said that there         tent that matters to them, and           “substantial renewal” of Or-
            pressure since last year due to       was no kind of operation today           sport including the Champions            ange’s management team after
            concerns about its indebtedness       “in which we could play a lead-          League is clearly an attractive          his leadership mandate is re-
            following poor Q3 results. Altice     ing role”. Orange and Bouygues           content for our customers”.              newed. He wants “more non-
            announced a major reorganiza-         had diverged and there was no               He said if Orange could strike        French” people, “more women”
            tion of its operations including a    chance of that deal being re-            acceptable terms with Altice it          and “more operational people”.
            spin-off of its US assets in Jan-     vived, he said.                          would take its services. In non-         The new team will be unveiled
            uary.                                    “We cannot buy SFR and we             sport genres, he said, Orange            at the end of March.

                                                                                                                                   Visit us at www.digitaltveurope.com

          8
p04-06,08 DTVE News Digest MarApr18 v4st.indd 8                                                                                                                      23/02/2018 18:44
WORLWIDE DISTRIBUTION

                                              Visit us at
                                          MipTV #R7.D5
                               Sabrina Eleuteri          Benedetta Migliore
                               Europe Area Manager       Extra European Distribution
     www.rai-com.com           sabrina.eleuteri@rai.it   benedetta.migliore@rai.it

p09 Rai DTVE MarApr18.indd 1                                                  22/02/2018 13:29
Technology focus > Cable Top 10                                                 Digital TV Europe
                                                                                           March/April 2018

          What are the key industry developments shaping the future of cable? Ahead of this
          year’s Cable Congress in Dublin, Digital TV Europe presents its take on the top 10
          priorities for the industry.

                                                                          Visit us at www.digitaltveurope.com

          10
p10-12,14-16,18-19 Cable Top 10 DTVE MarApr18v4st.indd 10                                                23/02/2018 18:21
Digital TV Europe                                                                                      Technology focus > Cable Top 10
           March/April 2018

                                                                                    and Vodafone remains the most obvious large-scale merger play in
                                                                                    European cable and still makes sense to many industry observers.
                                                                                    Liberty is, however, continuing to make moves to focus on markets
                                                                                    where it can realistically build a large-scale operation that can
                                                  The need for                      compete with telecom players. It is trying to expand its base in
                                                                                    Poland – by acquiring Multimedia Polska – while selling off in
                                                  scale                             Austria, where it has a relatively small reach.
                                                                                       Other moves to consolidate are taking place. Last year Basque
                                                                                    Country-based Euskaltel acquired Zegona Communications-owned
                                                                                    Telecable, another regional operator in northern Spain. Euskaltel
                                                                                    also announced plans to expand its reach in adjacent Spanish regions

          For         cable operators seeking to rival telecom players in scale
                      and compete at national – or international – level, the
          most obvious route is to buy other operators’ networks. Indeed,
                                                                                    by using third-party infrastructure. IHS’s Rua Aguete believes that
                                                                                    the most likely long-term outcome in Spain is the acquisition of the
                                                                                    northern Spanish player by Vodafone, which, through its ownership
          acquisitions have historically been the preferred way to expand for       of the former ONO, is already the country’s major cable operator.
          major players such as Liberty Global, Vodafone or Altice.                    At the other end of Europe, Finland’s Elisa acquired Estonian
             Consolidation of the cable industry has progressed over the years      cable operator Starman. In between, Germany’s Tele Columbus has
          in some markets and less so in others. While the UK and France            built itself into a more considerable player by acquiring Primacom
          have one operator each, the industry in much of central and eastern       and Pepcom.
          Europe remains highly fragmented.                                            Despite this flurry of activity, the overall pace of consolidation
             While players such as Altice, Deutsche Telekom, Telekom Austria        between European cable players remains relatively slow, perhaps
          and TDC – and more recently, Sweden’s Tele2 with its planned              indicating that bargains are hard to find. This has probably
          acquisition of Com Hem – have built a mix of telecom and cable            contributed to some operators turning to an alternative way of
          assets, Liberty Global and Vodafone have been the major players           achieving scale – building out their networks into greenfield areas.
          in consolidating the European cable business in recent years and
          there has been on-and-off speculation about them taking the biggest
          step of all towards pan-European cable consolidation by merging
          with each other. The pair are currently engaged in talks related to
          specific territories, notably Germany, where both have cable assets                                         Investing in the
          and Liberty Global is the smaller player.
             The groundwork for collaboration between the pair has been set                                           network
          by the pair’s VodafoneZiggo JV in the Netherlands, which represents
          a different direction for M&A – namely the convergence of fixed and
          mobile networks, which also underpins the Tele2/Com Hem tie-up,
          a move that was likely driven by common shareholder Kinnevik,
          which has committed to not sell its shares in either company for
          at least six months after the deal is completed. Other fixed-mobile
          mergers include Belgian operator Telenet’s acquisition of BASE and
          SFR BeLux.
                                                                                    The           network has always been the cable industry’s biggest
                                                                                                  asset, with the hybrid fibre-coaxial (HFC) infrastructure
                                                                                    planted in the ground decades ago giving cable players a major
             “In terms of M&A we will see more fixed-mobile convergence             advantage over telecom operator rivals forced to build out expensive
          mergers between mobile and fixed broadband providers,” says               fibre-to-the-home or rely on other technologies that historically have
          Maria Rua Aguete, executive director, technology, media and               been less able to deliver ultra-fast services to consumers.
          telecom at IHS Markit. “These mergers are often motivated by the             The quality of cable networks is nevertheless uneven and cable’s
          desire to offer integrated solutions, consisting of fixed broadband       technical reach is limited compared with that of incumbent telcos.
          and telephony, pay TV and mobile services. Quad play is critical          Operators have therefore continued to invest in upgrading out-of-

          to retain customers and achieve growth, hence the intense M&A             date plant to deliver high-speed services. However, the cost is lower
          activity between telcos and cable operators.”                             than planting fibre in the ground from scratch, which has remained
            A broader tie-up between Liberty, which this year split off its Latin   a key advantage for cable operators – which generally have access to
          American interests and agreed the sale of UPC Austria to T-Mobile,        more limited financial resources than big telcos.

          Visit us at www.digitaltveurope.com

                                                                                                                                                       11
p10-12,14-16,18-19 Cable Top 10 DTVE MarApr18v4st.indd 11                                                                                              23/02/2018 18:21
Technology focus > Cable Top 10                                                                                               Digital TV Europe
                                                                                                                                         March/April 2018

            Operators with access to sufficient resources such as Liberty          TV through IP, but the presence in the network of legacy RF set-top
          Global have also sought to expand their footprint by building out        boxes still acts as a brake on this.
          both HFC and fibre networks to greenfield areas, a strategy that
          has been aided by technological advances that have reduced the
          costs, helping to make build-out strategies a feasible alternative to
          acquisition of other operators, which, conversely, has become more
          expensive.                                                                                                 Multiplay
            According to Cornel Ciocirlan, chief technology officer, Europe at
          cable technology provider Arris, cable operators are not only seeking                                      bundling
          to make the most of their existing HFC infrastructure but are in
          some cases actively building out HFC rather than FTTH to new-
          build areas. “We still see HFC being actively built – operators are
          building new HFC plant. They have a choice, and all being equal
          they will build out fibre. But all is not always equal. The cost of an
          HFC home is much less, and from a capex perspective operators
          want to make every dollar or euro count,” he says.
            In fact, says Ciocirlan, operators are using a mix of technologies
                                                                                   Bundling                     TV, broadband, and telephony has for
                                                                                                                years been a competitive way to upsell
                                                                                   existing subscribers to new products, and convergence remains a
          in new-build areas. They are often collaborating with housing            strong strategy for European service providers today.
          associations and builders who require fibre as a marketing                  In February of this year, Vodafone confirmed that it was in early
          tool. Operators are sometimes using the RF-over-glass (RFoG)             stage discussions with Liberty Global about potentially acquiring
          technology that enables them to maintain a single service delivery       “overlapping continental European assets”. According to reports,
          platform across both HFC and fibre networks.                             the discussions were focused on Liberty’s cable assets in Germany,
            Speaking at the UBS Annual Global Media and Communications             which are run by Unitymedia – the country’s second largest cable

          conference at the end of last year, Liberty Global president and CEO     operator. Vodafone is already Germany’s cable leader following
          Mike Fries said that new build of network in areas where it does not     its acquisition of Kabel Deutschland in 2013.
          already have a presence is a key growth opportunity for the operator,       Speaking at the UBS Annual Global Media and Communications
          which was “hitting the marks” in terms of the targets the company        conference in December, Liberty CEO Mike Fries commented
          has set. He said Project Lightning – the name of the company’s           that “national scale is what matters in Europe” and said Liberty
          network build-out in the UK – was delivering in terms of costs and       would be a “buyer or a seller” in markets where it lacked scale.
          rising revenues. “Lightning is doing everything we asked it to do,”      Shortly after T-Mobile Austria agreed to buy Liberty Global-owned
          he said.                                                                 cable operator UPC Austria for an enterprise value of €1.9 billion,
             Crucially, said Fries, Liberty was focused on “long term enduring     transforming it in the process from a mobile to a quad-play provider.
          growth” rather than short-term cash flow, which is why it is investing      Speaking on Liberty’s recent fourth quarter earnings call,
          in new network areas.                                                    Fries said that he has no intention of dismantling the company’s
             Operators with more limited resources and scale than Liberty          European business and stressed that he remains committed to
          Global also know that extending their reach is crucial to competing      growing its business in markets where it can achieve national scale.
          effectively with better-resourced telcos. In a number of markets            This latest burst of activity is the latest in a long line of similar
          with fragmented cable infrastructures mid-sized operators have           deals in the European market. In January Swedish telco Tele2
          sought to forge partnerships with smaller local players to offer their   agreed to buy local cable operator Com Hem in a merger agreement
          services across the local network in arrangements that fall short of     that will establish Tele2 as a major integrated mobile and fixed line
          outright acquisition.                                                    operator. A year earlier Liberty and Vodafone completed the creation
             In their existing network footprint, meanwhile, operators are         of their Dutch joint venture, establishing a converged fixed and
          seeking to reclaim bandwidth in order to offer higher-speed              mobile communications operator to compete with KPN. In early
          broadband service to compete more effectively with rival providers.      2016, meanwhile, BT closed its £12.5 billion (€16.7 billion) buyout
          This trend both fuels and has been fuelled by cable losing TV            of UK mobile operator EE to make its mark on the quad-play market.
          subscribers to IPTV and satellite, while gaining new broadband              While more deals of this type look likely to follow, it is worth
          customers. Many operators have now moved to shut down analogue           considering that the future of bundling is likely to go beyond just
          services, losing some legacy customers but enabling them to focus        offering TV, internet and phone services. “I expect the traditional
          on higher-paying bundled offerings. The ultimate goal is to deliver      triple and quad-play bundled strategies to continue in tandem with

                                                                                                                       Visit us at www.digitaltveurope.com

          12
p10-12,14-16,18-19 Cable Top 10 DTVE MarApr18v4st.indd 12                                                                                              23/02/2018 18:21
Q&A: Oliver Soellner, ABOX42
        Oliver Soellner, member of the management board at ABOX42, talks about the advantages of turnkey solutions for TV service providers.

        What are the main challenges facing telecom operators in launching            from someone who is a specialist in his field. It is easier, faster and
        TV services and keeping them up-to-date?                                      cheaper to rely on the trusted technologies of a turnkey IPTV solution
        The TV market is developing very fast nowadays, so there is a constant        than investing lots of time and money in operators’ own developments
        need to innovate and keep up with the latest developments, always a           and investigations.
        need to observe the latest technologies and trends on the market. This is        Next to cost, a turnkey solution reduces the overall project complexity
        quite new for traditional operators (e.g. cable operators) who are not used   for the operator, allows the operator to grow seamlessly and benefit
        to acting agile and keeping up with the market and competitors, since in      from a steady evolvement of features and functions.
        the past TV services were mainly linear, without much interactivity.             Last but not least a turnkey solution takes away a lot of hassle from
           Today there are many new possibilities in terms of features and services   operators maintaining the solution including all applications, which
        (network PVR, restart TV, on-demand services, OTT services), which            requires steady development to maintain compatibility of all apps (e.g.
        requires a much more flexible TV solution including a strong set-top box      iOS, Android, Windows).
        platform to be able to introduce new features over time and keep up with
        technology trends.                                                            To what extent are turnkey solutions more suited to the needs of small
                                                                                      and medium-sized operators, and to what extent are larger players
        What are the main technology innovations that are changing the way            likely to go down this route?
        IPTV systems are implemented and what impact will they have?                  We have seen a clear trend for a couple of years already towards white
        Looking at recent technology innovations, UHD/4K seems to be a main           label multiscreen IPTV and hybrid solutions, and not only with smaller/
        driver for change these days. UHD/4K requires changes in the complete         medium size operators who could not handle a complex project and do
        content delivery system, starting with the introduction of H.265/HEVC         not have the budget for it.
        for more efficient content distribution and enhanced content security            Even larger operators are increasingly considering hosted and
        requested by content owners. These technology changes have an impact          managed solutions, since the history shows that many operators
        on the whole production and delivery system (production equipment,            struggled with their legacy solutions by managing a complex project
        encoding, transcoding, streaming and end-user devices such as the             in-house, which has a lot of room for failure and requires quite a
        operator set-top box). Such change needs solid planning and has quite         strong in-house product management and organisation with various
        an impact on operator TV solutions.                                           stakeholders.
           Apart from UHD/4K we see a major trend on the operator side to                With a turnkey solution the project complexity is much reduced, which
        provide comprehensive multiscreen services on multiple devices, which         allows the operator to focus on his major strength in marketing and sales.
        also allow interactions between mobile devices and the set-top box
        e.g. for content discovery on mobile, playback on TV, essential control       How much flexibility does a turnkey offering give to service providers
        functions as well as remote programming of recordings.                        to differentiate the user experience and their overall offering?
           Due to the fact that infrastructure is evolving fast and operators are     In the past one of the arguments of larger operators made against white
        able to offer decent broadband connections on DSL and fibre, more and         label/ turnkey solutions was that these solutions do not offer enough
        more end-customers are getting access to new IPTV and hybrid solutions.       customisation possibility. Today, this is also becoming less of an issue,
                                                                                      since most modern TV middleware solutions are browser-based and
        What are the main advantages for operators in choosing a turnkey              do offer a high level of flexibility for customisation and UI changes to
        IPTV system as against developing a platform using multiple suppliers?        achieve a unique user experience across all screens, while still leveraging
        Choosing a system from a trusted partner means choosing a solution            the advantages of a white label/turnkey solution.

p13 ABox42 Q&A MarApr18.indd 1                                                                                                                             23/02/2018 15:13
Technology focus > Cable Top 10                                                                                             Digital TV Europe
                                                                                                                                       March/April 2018

          the growth of more ‘evolved’ bundles that may include newer OTT           when choosing a multi-play operator,” says Simon Trudelle, senior
          elements but will also comprise different mixes of the traditional        director, product marketing at Nagra.
          service components,” says Jonathan Doran, principal analyst at               The content protection and multiscreen television solutions
          Ovum and an expert in telco video and pay TV operator strategies.         company works with cable customers around the world – including
             “We can expect more operators to drop fixed line rental, while         Altice Group, Net Serviços and StarHub – which have deployed
          some will cater for cord-shavers and cord-nevers with dual offerings      Nagra UX solutions to introduce new on-demand and multiscreen
          based around fixed and mobile broadband but without the enforced          features and capabilities.
          pay TV component. Bundling options will become increasingly                  “From easily providing access to on-demand content, including
          modular so that, for example, there is a base of single or dual-play      start-over, catch-up TV and cloud DVR, to onboarding OTT apps like
          broadband, with the choice to add pay TV or online video: a kind of       Netflix, or providing linear channels delivered to any screens, our
          semi-a la carte scenario.”                                                customers have successfully evolved their platforms to provide more
                                                                                    convenience and better access to content for their subscribers,” says
                                                                                    Trudelle.
                                                                                       With much set-top box functionality moving to the cloud, it is
                                                                                    important that operator-provided devices integrate new capabilities
                                                                                    like personalisation, voice recognition, and smartphone-based
                                                  Next-gen TV                       remote controls and video casting, while also providing access to
                                                                                    OTT app stores.
                                                                                       “There is an innovation gap building up in the industry, and there
                                                                                    is a real risk for cable operators in particular – especially the mid
                                                                                    and small-size ones in Europe and elsewhere,” warns Trudelle.
                                                                                    He claims that distributing a bundle of linear channels is “simply
                                                                                    not sufficient anymore to guarantee TV revenues”, with younger

          In      an increasingly competitive content landscape, user
                  experience is arguably becoming a key point of differentiation
          among operators. But to what extent do advanced TV features and
                                                                                    viewers in particular increasingly deciding to access TV and video
                                                                                    services through OTT players. He suggests that while incumbent
                                                                                    cable operators need to evolve legacy infrastructure, they should
          set-top box developments matter to customers?                             take a cloud platform approach to compete with fast-moving over-
             In its most recent earnings announcement, Liberty Global said          the-top competitors.
          that in Q4 2017 it added 210,000 subscribers to its advanced TV
          platforms – Horizon, Horizon Lite, TiVo, Virgin TV V6 and Yelo TV.
          The additions still only took its advanced TV total to 43% of its total
          cable video base, but was a significant positive in a quarter where its
          overall video customer number dropped by 54,500.                                                           Investing in
             Liberty-owned UK operator Virgin Media announced in January
          that it would offer customers a free upgrade to its high-end V6                                            content
          set-top box – in what it described as one of the largest customer
          upgrade programmes ever carried out in the UK. Virgin Media said
          that by the end of the year it expects the majority of its TV customers
          to have a V6 box – a premium, 4K-ready device that allows users to
          record up to six programmes while watching a seventh recording
          or stream.
             Pushing TV customers to their latest and most impressive TV
          experience makes sense for operators in today’s hyper-competitive
                                                                                    Investing                   in content is one way to differentiate
                                                                                                                a pay TV offering. But what content
                                                                                    works best and is this always the right approach for an operator to
          media landscape. Virgin Media claims that V6 customers spend on           take?
          average two hours longer each week watching TV and are more than            Premium sports rights have long been a major draw for viewers
          twice as likely to watch a box set – an important factor when research    and a key investment for pay TV operators. While major online video
          shows that linear TV viewing is down overall as the popularity of on-     giants like Netflix and Amazon have – for the time being at least –
          demand platforms increases.                                               focused their efforts around scripted content, live sport remains an
             “As consumer expectations keep rising and differentiation based        important reason for choosing and remaining committed to a pay
          on content alone is likely to become more challenging in most             TV operator.
          markets, UX is one of the key factors that consumers will consider          Another battleground that is of increasing importance, at least for

                                                                                                                      Visit us at www.digitaltveurope.com

          14
p10-12,14-16,18-19 Cable Top 10 DTVE MarApr18v4st.indd 14                                                                                            23/02/2018 18:21
Digital TV Europe                                                                                     Technology focus > Cable Top 10
           March/April 2018

          some operators, is high-end drama.
             In Spain, Telefónica has invested €70 in Movistar+ original
          productions and it recently announced plans to launch these series
          in 12 countries across central and south America – airing them
          on a new Movistar Series channel and across its Movistar TV and                                            Embracing OTT
          Movistar Play platforms.
             Elsewhere, Liberty Global recently announced its second move
          into original drama, partnering with All3Media International and
          Amazon Prime Video to produce The Feed – a London-based series,
          set in the near-future.
             Sky, meanwhile, said on its most recent earnings call that
          viewing of Sky channels had increased by 6% following both critical
          successes and record audiences for Sky Original productions
          like Riviera and Tin Star.
                                                                                    Virgin              Media in the UK was the first pay TV operator
                                                                                                        to let Netflix on its platform back in 2013. The
                                                                                    cable provider initially offered the service to a limited number of
             Ed Border, principal analyst, Ampere Analysis, says that pay           homes on its Virgin Media TiVo boxes, before rolling it out to all
          TV operators can market themselves via a mix of two things –              TiVo customers. Com Hem was Netflix’s second cable provider
          convenience or exclusivity.                                               partner, with the Swedish operator launching it on its TiVo based
             Cost-effectively bundling channels and services that are available     platform the same year.
          elsewhere, with something like a broadband package, is an example            Since then the subscription video-on-demand service has
          of value through convenience. Exclusivity, on the other hand, is          expanded to pay TV platforms all around the world. The first US
          important but does not necessarily need to be achieved through            cable operators to take up the service were RCN Telecom Services,
          direct content production. This can also be offered through licensing     Atlantic Broadband and Grande Communications in 2014, followed
          deals – such as Sky’s deal to offer HBO content in the UK through         closely by Suddenlink. While the biggest US cable providers took
          Sky Atlantic.                                                             longer to take to the idea, Comcast launched Netflix to X1 customers
             Of the many larger operator-broadcasters that do effectively invest    in 2016, while Charter and then Cox integrated the service in 2017.
          in original content, Border says the choice comes down to whether            In Europe, Liberty Global’s decision to embrace the service
          they should produce or commission new genres – for instance               in 2016 was a major watershed moment. As part of a multi-year
          comedy – and how to brand this original content.                          deal, the operator pledged to make Netflix’s content available to its
             “In some ways, for these large broadcasters, the rise of Netflix       subscribers in 30 countries around the world.
          can be slightly beneficial – as they can commission local content,           In the past year alone, Netflix has extended its partnership
          for which they own the rights in their own markets, and then sell         agreement with Deutsche Telekom, struck an expanded
          the rights for other global markets to an international platform,”        international deal with Orange, and made a multi-year agreement
          says Border.                                                              with Altice covering France, Portugal, Israel and the Dominican
             “Such deals – in which global SVOD platforms obtain near-global        Republic. A pact with OSN in February 2018 marked Netflix’s first
          exclusive rights to a piece of content and market it as an ‘original’ –   partnership in the Middle East and North Africa region.
          are becoming increasingly common.”                                           “In the post-OTT era we now see the blending of the key SVOD
             “For smaller cable and pay TV operators, providing more niche          apps by pay TV cable operators,” says Anthony Smith-Chaigneau,
          or localised service and content, originals become less important.        senior director of product marketing at Nagra – the digital TV
          These services are often picked up by consumers alongside an              division of the Kudelski Group. “Some would say this is letting the
          SVOD platform or subscribed to for their local or specialised             fox into the hen-house but we see that, with the cable operators
          content. It is therefore more important that these platforms provide      delivering good broadband, content bundling (premium to skinny),

          carefully curated in-demand content, rather than major originals.”        4K services and access to SVOD and other apps, this is a strategic
            For general operators looking at TV seasons, Border claims it           move to retain customers.”
          comes down to optimising choice based on local tastes. For example,         Ed Border, principal analyst at Ampere Analysis, says that
          Turkish viewers have a preference for long-form TV seasons with           operator decisions to embrace Netflix are dependent on the state of
          long episode times, South Korea has a steady flow of one-off, short       the market, the operator’s market share, as well as the relationship
          drama seasons, while in South America long-running telenovelas            between the platform and the operator.
          are key.                                                                    “Effectively, two things need to happen in order for an operator
                                                                                    to onboard an SVOD platform: the operator needs to be profiting

          Visit us at www.digitaltveurope.com

                                                                                                                                                    15
p10-12,14-16,18-19 Cable Top 10 DTVE MarApr18v4st.indd 15                                                                                            23/02/2018 18:21
You can also read