MARKETING EXPOSURE with British Touring Car, Mini Challenge and Tom Rawlings - Tom Rawlings Racing
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MARKETING EXPOSURE
with British Touring Car, Mini Challenge
and Tom Rawlings
Proudly supported by MINI UK
THE 2020 MINI CHALLENGE
The MINI CHALLENGE is the championship for the new MINI in the UK,
enjoying packed grids, colourful cars and close racing.
“My first season in 2019’s MINI CHALLENGE has been
absolutely amazing and to say that I’m looking forward to
the 2020 season is a huge understatement!
My first year in the JCW MINI was a massive learning
curve, the racing is unbelievably close and sometimes
brutal - a few tenths is the difference between 1st and
halfway down the grid - finishing 9th in the champion-
ship and 3rd in Rookie Cup was so much better than I
hoped... I have learnt so much that I will take into next
season.
My ultimate aim is to get to be a BTCC driver so being on
the TOCA platform will give me the opportunity to show
my sponsors how all of the TV and press exposure can
work for them...
I can’t just wait to get back out there to show what I
can do”.
Tom R a w l i n g s
Find out more about Tom and his racing career at
www.tomrawlingsracing.com
tom@tomrawlingsracing.com
Contact John on 07836706928
www.tomrawlingsracing.com @trracing_88
Rounds 19/20/21
Rounds 16/17/18
Calendar - 2020 29/30 August
Knockhill,
Fife
15/16 August
Croft,
- 24 rounds of close exciting racing North Yorkshire
- 8 weekends at the some of the finest tracks in the world...
from Knockhill in Scotland to Brands Hatch in the Southeast.
- Don’t miss out on this opportunity to be part of this adrenaline filled journey… Rounds 1/2/3
Rounds 10/11/12
28/29 March
13/14 June Donington Park,
Oulton Park, Leicestershire
Cheshire
Rounds 13/14/15
25/26 July
Snetterton 300,
Norfolk
Rounds 7/8/9
25/26 April
Silverstone,
Northants
Rounds 4/5/6 (Indy)
Rounds 22/23/24 (GP) 11/12 April
Brands Hatch,
10/11 October Kent
Brands Hatch,
Kent
www.tomrawlingsracing.com @trracing_88
Media Coverage
In 2020 the MINI CHALLENGE will enjoy the ultimate level of exposure and
engagement as part of the BTCC package, the UK’s most powerful motor-sport
marketing platform...
Total Cumulative UK Increase in Live TV
19m Audience During 2019
TV Audience
30h
27.4% Female Dedicated MINI CHALLENGE
TV Audience TV Coverage (Live + Highlights)
400,000 Ticket Sales
3m+ Social Media
During 2018 Season
Reach in 2018
30,600
85% Spectators Earn
4,000
Over £30,000pa
238K
visits
+ 170,000
71,000 21,000
5,500
BTCC and MINI CHALLENGE SOCIAL MEDIA
BTCC audience data taken from 2109 championship brochure @trracing_88
Be part of the high-octane passion Combining business and pleasure, race weekends are
the perfect place to host your clients, friends and family
at some of the most prestigious race circuits in the UK.
The centre is an ideal backdrop for companies looking to
entertain their guests – join the team in our race awning
to take in all the backstage action that goes with your VIP
that is British Motorsport... With a multitude of championship racing over the
weekend there is plenty of on-track action and rivalry
passes.
Ruthless on-track entertainment, great food and friendly
for your guests to indulge in as well as the fabulous service, everything you need to be able to sit back and
Ten partnership packages at 10k each hospitality that Tom Rawlings and MINI UK can offer. enjoy the day with friends, clients or employees.
So what does 10K get me?...Guarenteed marketing What do VIP passes include?...The VIP experience Our race events are both exciting and enjoyable for We know ‘motor racing’ and we know how to make
exposure via prominent spaces for your company logo starts at the entrance to the track, where guests will be all the family, especially when combined with the organising your event simple and straightforward,
on the race car* plus a logo on Tom’s race suit and on met by a member of the team, our ‘buggy’ will then take Race Centre’s relaxed atmosphere, feel free to make ensuring that you and your guest enjoy a memorable
Tom’s Team racewear along with 2 VIP passes per race them to the MINI CHALLENGE hospitality unit for yourselves at home with tea, coffee and soft drinks day...so memorable that you’ll want to enjoy it all over
weekend. breakfast, where tea, coffee and soft drinks will be available all day. again next season.
available through-out the day. During the morning guests
We will also arrange a pre-season meeting to discuss will get to meet Tom and his team, have a guided tour
how to maximising the marketing opportunities that this of the car, photo opportunities and get to chat with him
high profile championship offers. After each event about his racing.
partners will receive a personal race report from Tom
along withh official images from the weekends’ racing for Guest will then be offered a full cooked lunch, served in
use in print, PR, websites and social media. the hospitality unit
Additionally both car and driver can be made available In-between food and drinks guests will get to watch some
for promotional events, such as exhibitions or open-days of the most exiting racing in the UK before being offered
etc...** a ‘buggy-ride’ back towards their car.
During the 2020 season Tom will be producing a series Not only is the MINI CHALLENGE weekend a great
of ‘video logs’ of his race season, each 10K partner will chance to spend time entertaining your clients with
have their branding displayed and have free use for VIP hospitality but it is also the perfect opportunity
websites, social media etc. to promote your products and services making the
most of the race day coverage on ITV 4 and taking
full advantage of the thousands of track-side
spectators.
www.tomrawlingsracing.com @trracing_88
10-for-10 K
#’s 1-10 Reserved for 10 for 10K sponsors
2-3K area - variuos areas available - limited VIP passes and branding
20K area - includes addition VIP passes and team racewear branding
The final size, position or shape of areas may vary due to shape of sponsors logos and car graphics etc.
2
10
3
1
1 9
3
3
2 10
10 9
4 8
3 3 5
2 7
6
1
“We can create such a variety of bespoke corporate/merchandising/media packages its better to talk all of the options
through, so please call or email to discuss the possibilities for your company”.
www.tomrawlingsracing.com Find out more at www.tomrawlingsracing.com - email:tom@tomrawlingsracing.com or contact John on 07836706928
Worldwide Broadcasting
50+
150 Countries
Total ITV Live Broadcast
141:20hours
UK Total Airtime
Marketing Exposure...
230:20hours
TV Gender Analysis
giving drivers and their supporters un-rivaled media exposure.
In 2020 the MINI CHALLENGE joins BTCC on the TOCA package,
72.6% Male 27% Female
Total TV Audience
19,009,300 viewers
Twitter
71,000
Facebook
170,000
Website
238,000 per month
Trackside Attendance
381,600 total attendance - up 14%
UK Radio Coverage
182 Stations 60.2 Potenial Audience(milions)
1327 Radio Interviews 68 hours
TOM’S RACING CAREER...
2013 - (Aged 12) Welsh Champion, Celtic Champion,
Southern NKRA Champion and U.K. National
NKRA Champion.
2014 - Junior TKM Class, Welsh Champion
2015 - GCSE year so limited racing!
2016 - Junior TKM Welsh Champion, start of car career
in Junior F1000 Rally Class, multiple podium
finishes, quick novice and 5th overall in
championship.
2017 - 3rd overall in F1000 Rally Class.
2018 - Return to circuit racing with a single seater in
Monoposto. Pole position in every race, multiple
wins and Sunbac Nova Award for first novice.
2019 - Monoposto - 3rd Overall - Mono1000 Class
2019 - MINI CHALLENGE - 9th overall during first season
in the JCW MINI Finished in the top ten every race
(apart from 3 DNF’s)
www.tomrawlingsracing.com @trracing_88
“I will be surprised if Tom isn’t on the top step of the podi-
um this season - he’s quick...very quick” -
Tom Ingram BTCC driver and coach.
“I have to say I’ve been impressed with Tom this season
(2019) I think in 2020 we wil see him with a few more
trophies to add to his collection”
Daniel Rowbottom BTCC driver
‘Tom Rawlings, who put in a stunning charge from 27th
on the grid to finish fifth and take the Rookie Class race
win in what has to be one of the drives of the year.’
“I knew I just had to go for it and take whatever chance
I had, and it all worked out as others hit trouble – I’m
pleased with that drive!” he said.
Race report fom final round of Mini Challenge
g s
Find out more about Tom and his racing career at
www.tomrawlingsracing.com
@trracing_88
tom@tomrawlingsracing.com To m R a w l i n
Contact John on 07836706928
You can also read
