Maruti Suzuki Ltd. Initiating Coverage

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.
         Industry               LTP                                  Recommendation                                   Base Case Fair Value     Bull Case Fair Value  Time Horizon
                                                     Buy on dips to Rs 6130-6170 band and add further
Automobile - 4wheeler        Rs 6501                                                                                         Rs 6790                 Rs 7200           2 quarters
                                                                   in Rs 5615-5635 band
                                          Our Take:
 HDFC Scrip Code              MARSUZ
                                          Maruti Suzuki is the undisputed market leader in the Indian passenger vehicle industry and is likely to remain so in the near future. Over
 BSE Code                      532500
                                          the last 5 years it has further consolidated its leadership position with its market share increasing from 45% in FY15 to 51.9% in FY20
 NSE Code                     MARUTI
                                          driven by its large sales network, lower service cost and higher resale value. The recent Covid-19 pandemic could also prove beneficial for
 Bloomberg                     MSIL IN
 CMP Sep 23, 2020               6501.3    the company as many people would prefer personal mobility over public transport. Also, in the post Covid era, there is strong likelihood of
 Equity Capital (cr)             151.0    down trading in the PV segment, MSL’s dominant presence in small and medium car segment can augur well for the company. Apart from
 Face Value (Rs)                     5    this, in long term lower penetration of 4W in India, increasing discretionary spend and rising aspirations among the youth are likely to be
 Eq. Share O/S (cr)               30.2    beneficial for MSIL.
 Market Cap (Rs cr)          196391.3
 Book Value (Rs)                1658.8    MSIL has been launching new models both in the premium category as well as entry level small cars. Its premiumisation strategy, by
 Avg.52 Wk Volume            13,80,000    creating a separate service brand through NEXA, has paid off well and improving product mix has led to increase in ASP (Average selling
 52 Week High                   7758.7    price). Its global alliance with Toyota could provide volume growth while MSIL would benefit from the hybrid technology of Toyota as the
 52 Week Low                    4001.1    industry moves from combustion engines to hybrid/electric vehicles. Strong support from the parent Suzuki Motor Corp Japan in terms of
                                          technology and contract manufacturing helps the company in improving margins and conserve cash.
 Share holding Pattern % (Jun, 2020)
 Promoters                        56.28   Seasonal sales boost (coupled with low inventory levels at dealers), higher rural demand due to higher yields and high MSPs, and normalcy
 Institutions                     38.53   returning to J&K where MSIL has a 65%+ share are some triggers that may play out in the near term.
 Non Institutions                  5.19
 Total                            100.0
                                          Valuations & Recommendation:
                                          Although we expect sales volume to decline at CAGR of 2% over FY20-FY22, cost cutting initiatives, higher other income and improving
Fundamental Research Analyst              product mix towards premium models is likely to result in strong EBITDA/PAT growth. We feel the base case fair value of the stock is Rs
Atul Karwa                                6790 (26.0x FY22E EPS) and bull case fair value is Rs 7200 (27.5x FY22E EPS). Investors can buy the stock in the price band of Rs 6130-6170
atul.karwa@hdfcsec.com                    band (~23.5x FY22E EPS) and add further on declines to Rs 5615-5635 band (21.5x FY22E EPS).

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.
                     Financial Summary
                     Particulars (Rs cr)                Q1FY21       Q1FY20      YoY-%       Q4FY20      QoQ-%         FY19        FY20        FY21E          FY22E
                     Total Operating Income              4,107       19,720       -79.2      18,199        -77.4     86,020      75,611       63,079         74,418
                     EBITDA                               -863        2,048         NA        1,546          NA      10,999       7,303        5,172          8,975
                     APAT                                 -249        1,436         NA        1,292          NA       7,501       5,651        4,407          7,899
                     Diluted EPS (Rs)                      -8.3        47.5         NA         42.8          NA       248.4       187.1        145.9          261.5
                     RoE-%                                                                                             17.1        11.7           8.4          13.5
                     P/E (x)                                                                                           26.2        34.7         44.6           24.9
                     EV/EBITDA                                                                                         14.6        21.4         29.5           16.0
                                                                                                                                           (Source: Company, HDFC sec)

                     Recent Triggers
                     Q1FY21 financials
                     MSIL reported a loss of Rs 249cr in Q1FY21 impacted by COVID and constrained production. Operating income dropped by 79.2% yoy to Rs
                     4107cr tracking an almost similar 80.1% drop in sales volume to 76,599 units. The company posted EBITDA loss of Rs 863cr as compared to
                     a profit of Rs 1546cr in Q1FY20. ASP however increased by 7.6% qoq to Rs 4.8 lakh/unit.

                     Increased sales likely to follow higher enquires
                     The management has indicated that post Q1 enquiries are at 85-90% of pre-Covid levels. The share of first-time buyers has risen by ~5%
                     (from 45% in Q4FY20). It expects a shift from public transport to personal transport which is likely to drive demand for entry level cars.
                     MSIL launched a subscription based model on pilot basis in Bengaluru and Gurugram and the response has been quite encouraging. These
                     factors are likely to work in favour of Maruti owing to a strong small car portfolio, thereby further increasing its market share. Volumes in
                     the month of Aug-2020 were up by 17.1% YoY to 124,624 units.

                     Production to ramp up as restrictions ease off
                     MSIL is currently producing ~4000 units/day across its Haryana and Gujarat (single shift) plants. As the Gujarat plant starts with the second
                     shift in mid-Aug20, Maruti will produce an incremental 900 units per day. Production increased by 11% in the month of Aug-2020.

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.
                     Long term Triggers
                     Dominant position in the domestic PV segment
                     MSIL is the leader in the domestic passenger vehicles segment with a 51% market share in FY20 in terms of units sold. Its models have
                     consistently featured in the list of top 10 car models sold in the country. In FY20, MSIL had 7 models in the list of top 10 models sold during
                     the year. The company has been introducing products as per the market requirements. Few years ago when diesel cars were in demand
                     due to the huge price gap between petrol and diesel, MSIL had introduced diesel variants for almost all its models. It has now discontinued
                     some diesel models as the gap has shrunk. Also relatively higher cost of acquisition compared to petrol and similar running cost has
                     reduced economic vialbility of diesel cars particularly in small and mid-segment. Cars of the company are well received by the market due
                     to value for money image, lower maintenance costs and wide service network alongwith good resale value as compared to peers. MSIL has
                     a decent product pipeline, which will help it to counter competition from new entrants and maintain its leadership position.

                                                                                                              (Source: Company, HDFC sec)

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.
                     Some of the expected launches are Jimny, Wagon R electric, 6/7-seater WagonR (to compete with Renault Triber, which has received a
                     good response), Futuro-e, Vitara, 800cc small engine model etc. Besides the company would continue to facelift and introduce CNG
                     variants of existing models in order to bridge the gap from diesel model discontinuation. Success of existing models, combined with
                     expanding product portfolio and acceptance of its BS-VI models has solidified its dominant market position.

                     Suzuki’s global alliance with Toyota is likely to benefit the company
                     Toyota Motor Corporation and Suzuki Motor Corporation (SMC) have signed an agreement regarding a capital alliance to establish and
                     promote a long-term partnership and to promote collaboration in new fields, including autonomous driving. The companies would engage
                     in joint product development and collaboration in production, in addition to promoting the mutual supply of products, by bringing
                     together Toyota’s strength in electrification technologies and Suzuki’s strength in technologies for small vehicles.

                     The Toyota and Suzuki partnership has already seen the launch of the Toyota Glanza, which is essentially a rebadged Maruti Suzuki Baleno.
                     The alliance will also see Maruti Suzuki supplying the Vitara Brezza, the Ciaz and the Ertiga to Toyota. The two Japanese carmakers will also
                     make a big push for hybrid electric vehicles in the country with Toyota supplying its hybrid systems to Suzuki. Additionally, they will
                     cooperate to develop a new Toyota C-segment MPV that will be supplied to Suzuki as well.

                     Both companies are also exploring ways to expand their partnership in India beyond vehicle development to include joint sourcing of
                     components as part of a strategy to cut costs, especially for their full hybrid offerings.

                     Low penetration to aid long term growth
                     Vehicle penetration in India stands at around 25-28 four-wheelers per 1000 people as per various estimates. Historically, vehicle sales in
                     some of the key global markets have shown an inflexion point at a similar level of penetration. In countries such as South Korea, Japan and
                     China, CAGR of car sales were in excess of 20% over the next 5 years once this level of penetration was achieved. This was supported by
                     strong growth in GDP per capita. Barring the slowdown in last couple of years, India has been witnessing strong GDP growth driven by
                     factors like increasing disposable incomes in the rural agriculture sector, presence of a large pool of skilled and semiskilled workers, and a
                     strong educational system.

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.
                     This is likely to result in increased vehicle penetration and MSIL is likely to be a key beneficiary of an uptick in passenger vehicle sales.
                     Wide portfolio of cars and a strong service network has created a business moat for the company especially in the Tier II and below cities.
                     Global OEMs have limited products in the entry level segment which is the strong point for MSIL. With the lack of significant competition
                     in the entry level segment MSIL stands to gain the most from the underpenetrated market of India.

                     Premiumisation to enhance average sales price
                     The Indian PV market has been gradually shifting from entry/hatchback cars to premium hatchbacks and utility vehicles. With the rising
                     disposable incomes customers are now willing to pay for extra safety features and technologies such as Bluetooth, reverse parking
                     cameras, navigation system, automatic transmission, etc. which make their driving experience more comfortable. The extra features are
                     leading to an improvement in average sale price. However MSIL being a strong player in small car segment, its ASP is amongst the lowest
                     in OEM in India. The company is also focusing on introducing cars through its premium dealership network NEXA launched in FY16. As of
                     FY20 it had 375 NEXA outlets across the country.

                                                                                                    (Source: Company, HDFC sec)

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Maruti Suzuki Ltd. Initiating Coverage
Maruti Suzuki Ltd.
                     Strong support from parent
                     MSIL receives valuable technological support from its parent SMC in rolling out new models, introducing new features and upgrading to
                     new regulations. The company introduced two new models in FY20 - XL6 and S-Presso – and facelifted 6 models. The company has
                     transitioned its entire portfolio into BS-VI compliant models far ahead of the competition. MSIL also sources vehicles from SMC’s wholly
                     owned subsidiary Suzuki Motor Gujarat (SMG) under a contract manufacturing arrangement wherein the vehicles are sold to MSIL at cost.
                     SMG currently has capacity to manufacture 5 lakh units and is looking to expand to 7.5 lakh units in FY21. The contract manufacturing
                     arrangement has freed MSIL from expanding its own capacity and it can concentrate on marketing efforts. This would enable the company
                     to improve its margins, return ratios and generate higher free cash flows.

                     Resilient financial profile
                     MSIL has maintained its strong financial risk profile with a net worth in excess of Rs 50,000cr and liquidity of over Rs 40,000cr as of FY20.
                     The company has a strong cash generating ability and negligible debt levels. With the contract manufacturing arrangement with SMG, its
                     cash flows can fund the capital expenditure and working capital needs. Financial flexibility is further enhanced by largely unutilised bank
                     lines of Rs 3000cr. Due to the strong liquidity, MSIL is able to provide financial support to its dealer and vendors to tide over the
                     challenging business environment.

                     Reduction in GST on small cars could boost demand
                     Recently industry has demanded and the Govt is favourably considering a cut in GST rates on small cars from 28%. However looking at the
                     current fiscal situation it seems unlikely to happen soon. However as and when this happens, it would result in lower cost of ownership
                     and higher demand.

                     What could go wrong
                        Car buying is a discretionary purchase and affordability and sentiments are likely to play key roles in the near term for car sales
                            due to the Covid-19 pandemic.
                        Raw material prices constitute ~65-70% of the selling price. Although commodity prices are at low levels currently due to lack of
                            demand, a spike in prices of key raw materials like steel and aluminium can hurt margins.

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Maruti Suzuki Ltd.
                            Indian PV segment is expected to witness strong growth. The number of players in this segment increased to 19 in fiscal 2020 from
                             7 in fiscal 2008. With more players and models vying for a share of the growing pie, competition in the domestic PV market will
                             intensify.
                            We expect sales volume to decline by ~15% in FY21 and bounce back by ~13% in FY22. However a prolonged impact of Covid-19
                             could result in deeper slowdown or a slower pullback which might result in lower volumes.
                            MSIL is exposed to risks related to fluctuations in forex rates because of its large import, royalty payments, and exports. Direct and
                             indirect raw material imports constituted around 15% of net sales. Besides, MSIL pays a part of its royalty in yen. Royalty on MSIL
                             plus SMG models put together is ~5.4% of net sales.
                            If availability or cost of finance is impacted due to liquidity or other issues at NBFCs, then sales growth of all automobile
                             companies (including MSIL) could get impacted.
                            Rapid adoption of EV in India could create challenge for MSIL in terms of demand for its ICE vehicles coming down and at the same
                             time if it is not ready to participate in the EV market with reasonable priced cars, then its overall revenues and margins could get
                             impacted.
                            Continued rise in petrol prices (despite crude oil price softening globally) could hurt demand for cars by first time users.
                            EBITDA margins for MSIL are on the downtrend over the last three years. This has to be reversed soon to avoid invetors from
                             giving lower valuations.
                            Despite presence in the segment for many years, its share in UVs has been poor. Also post phasing out of diesel vehicles, it needs
                             to replace sales of diesel vehicles by other vehicles. Also Its premium dealership channel Nexa is overly dependent on Baleno sales.

                     About the company
                     Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation (SMC), Japan, is India’s largest passenger car maker. It is
                     credited with having ushered in the automobile revolution in the country. MSIL is engaged in the business of manufacturing and sale of
                     passenger vehicles in India. Making a small beginning with the iconic Maruti 800 car, MSIL today has a vast portfolio of 16 car models with
                     over 150 variants. The product range extends from entry level small cars like Alto 800, Alto K10 to the luxury sedan Ciaz. Other activities
                     include facilitation of pre-owned car sales, fleet management, car financing.

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Maruti Suzuki Ltd.
                     MSIL has two state-of-the-art manufacturing facilities located in Gurugram and Manesar in Haryana, capable of producing ~1.5mn units
                     per annum. Suzuki Motor Gujarat Pvt. Ltd. (SMG), a subsidiary of SMC, was set up in Hansalpur, Gujarat to cater to the increasing market
                     demand for the Company’s products and has been operational since 2017. Through this new facility, an additional annual production
                     capacity of 0.5mn units has been made available, thereby taking the combined production capability to ~2mn units. The products of the
                     company are sold in 90 countries through 2390 outlets. It has a support network of 3864 service stations.

                     Formerly known as Maruti Udyog Ltd., MSIL was incorporated as a joint venture between the Government of India and SMC in February,
                     1981. It became a subsidiary of SMC in 2002 which currently owns equity of 56.2%.

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Maruti Suzuki Ltd.
 Financials
Income Statement                                                             Balance Sheet
 (Rs cr)                    FY18     FY19      FY20      FY21E     FY22E      As at March (Rs cr)                  FY18     FY19     FY20     FY21E    FY22E
 Net Revenues               79,763   86,020    75,611     63,079    74,418    SOURCES OF FUNDS
 Growth (%)                   17.2       7.8     -12.1     -16.6      18.0    Share Capital - Equity                  151      151      151      151      151
 Raw Material expenses      54,876   60,132    53,035     45,038    51,869    Reserves                             41,606   45,991   49,946   54,353   62,252
 Gross Profit                2,834    3,255     3,384      2,902     2,932    Total Shareholders Funds             41,757   46,142   50,097   54,504   62,403
 Other Operating Expenses    9,992   11,634    11,889      9,966    10,642    Total Debt                              111      150      199      249      299
 EBITDA                     12,062   10,999     7,303      5,172     8,975    Net Deferred Taxes                      559      564      592      622      653
 EBITDA Margin (%)            15.1     12.8        9.7       8.2      12.1    TOTAL SOURCES OF FUNDS               42,427   46,855   50,889   55,375   63,355
 Growth (%)                   16.5      -8.8     -33.6     -29.2      73.5    APPLICATION OF FUNDS
 Depreciation                2,758    3,019     3,526      3,263     3,340    Net Block                            13,359   15,408   15,382   14,619   14,779
 EBIT                        9,304    7,980     3,777      1,909     5,635    CWIP                                  2,126    1,600    1,680    1,764    1,852
 Other Income                2,046    2,561     3,421      3,820     4,405    Investments                           1,208    1,034    1,034    1,034    1,034
 Interest expenses             346        76       133       100        58    Total Non-current Assets             16,693   18,042   18,096   17,417   17,665
 PBT                        11,003   10,466     7,065      5,629     9,982    Cash & Equivalents                   34,153   35,660   40,178   44,192   52,754
 Tax                         3,282    2,965     1,414      1,222     2,083    Inventories                           3,161    3,326    3,314    3,174    3,366
 RPAT                        7,722    7,501     5,651      4,407     7,899    Debtors                               1,462    2,310    2,279    2,292    2,463
 Adj PAT                     7,722    7,501     5,651      4,407     7,899    Other Current Assets                  3,901    3,594    3,858    4,148    4,466
 Growth (%)                    5.1      -2.9     -24.7     -22.0      79.2    Total Current Assets                 42,677   44,890   49,629   53,805   63,050
 EPS                         255.7    248.4     187.1      145.9     261.5    Creditors                            13,917   12,703   13,321   12,178   13,529
                                                                              Other Current Liabilities & Provns    3,026    3,373    3,516    3,668    3,832
                                                                              Total Current Liabilities            16,943   16,077   16,837   15,847   17,360
                                                                              Net Current Assets                   25,734   28,813   32,792   37,958   45,689
                                                                              TOTAL APPLICATION OF FUNDS           42,427   46,855   50,889   55,375   63,355

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Maruti Suzuki Ltd.
Cash Flow Statement                                                           Key Ratios
 (Rs cr)                     FY18      FY19     FY20      FY21E     FY22E                               FY18     FY19     FY20         FY21E        FY22E
 Reported PBT                11,003    10,466     7,065     5,629     9,982    Profitability (%)
 Non-operating & EO items     -2,046   -2,561    -3,421    -3,501    -4,004    EBITDA (%)                 15.1     12.8       9.7           8.2         12.1
 Interest Expenses               346       76       133        98        58    EBIT (%)                   11.7      9.3       5.0           3.0          7.6
 Depreciation                  2,758    3,019     3,526     3,263     3,340    APAT (%)                    9.7      8.7       7.5           7.0         10.6
 Working Capital Change        2,760   -1,573       539    -1,153       831    RoE (%)                    19.8     17.1      11.7           8.4         13.5
 Tax Paid                     -3,189   -2,960    -1,386    -1,171    -1,989    RoCE (%)                   20.0     16.9      11.8           8.4         13.4
 OPERATING CASH FLOW ( a )   11,633     6,467     6,456     3,166     8,218    Solvency Ratio
 Capex                        -3,698   -4,542    -3,580    -2,584    -3,588    Debt/EBITDA (x)            -2.8     -3.2       -5.5         -8.5         -5.8
 Free Cash Flow                7,935    1,925     2,876       563     4,290    Net D/E (x)                -0.8     -0.8       -0.8         -0.8         -0.8
 Investments                    -347      174         0         0         0    PER SHARE DATA
 Non-operating income          2,046    2,561     3,421     3,501     4,004    EPS (Rs)                  255.7    248.4     187.1        145.9        261.5
 INVESTING CASH FLOW ( b )    -1,999   -1,807      -159       917       416    CEPS (Rs)                 347.0    348.3     303.9        253.9        372.0
 Debt Issuance / (Repaid)       -373       39        50        50        50    BV (Rs)                   1383     1528      1659         1804         2066
 Interest Expenses              -346      -76      -133       -98       -58    Dividend (Rs)              80.0     80.0      56.1         43.8         75.7
 FCFE                          7,217    1,888     2,793       514     4,281    Turnover Ratios (days)
 Share Capital Issuance           21     -700         0         0         0    Inventory days               9       12          14           14           14
 Dividend                     -2,417   -2,417    -1,695    -1,323    -2,286    Debtor days                 17       31          20           30           29
 FINANCING CASH FLOW ( c )    -3,114   -3,153    -1,778    -1,371    -2,295    Creditors days              38       36          38           39           37
 NET CASH FLOW (a+b+c)         6,520    1,507     4,518     2,712     6,339    VALUATION
                                                                               P/E (x)                    25.4     26.2      34.7          44.6         24.9
                                                                               P/BV (x)                    4.7      4.3       3.9           3.6          3.1
                                                                               EV/EBITDA (x)              13.5     14.6      21.4          29.5         16.0
                                                                               EV / Revenues (x)           2.0      1.9       2.1           2.4          1.9
                                                                               Dividend Yield (%)          1.2      1.2       0.9           0.7          1.2
                                                                                                                          (Source: Company, HDFC sec Research)
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Maruti Suzuki Ltd.
Price Chart

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Maruti Suzuki Ltd.
Disclosure:
I, Atul Karwa, MMS, author and the names subscribed to this report, hereby certify that all of the views expressed in this research report accurately reflect our views about the subject issuer(s) or securities. HSL has no material adverse disciplinary history as on the date of publication of this report. We also
certify that no part of our compensation was, is, or will be directly or indirectly related to the specific recommendation(s) or view(s) in this report.
Research Analyst or his/her relative or HDFC Securities Ltd. does not have any financial interest in the subject company. Also Research Analyst or his relative or HDFC Securities Ltd. or its Associate does not have beneficial ownership of 1% or more in the subject company at the end of the month immediately
preceding the date of publication of the Research Report. Further Research Analyst or his relative or HDFC Securities Ltd. or its associate does not have any material conflict of interest.

Any holding in stock –No
HDFC Securities Limited (HSL) is a SEBI Registered Research Analyst having registration no. INH000002475.

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HSL or its associates might have managed or co-managed public offering of securities for the subject company or might have been mandated by the subject company for any other assignment in the past twelve months.

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brokerage services or other advisory service in a merger or specific transaction in the normal course of business.
HSL or its analysts did not receive any compensation or other benefits from the companies mentioned in the report or third party in connection with preparation of the research report. Accordingly, neither HSL nor Research Analysts have any material conflict of interest at the time of publication of this
report. Compensation of our Research Analysts is not based on any specific merchant banking, investment banking or brokerage service transactions. HSL may have issued other reports that are inconsistent with and reach different conclusion from the information presented in this report.
Research entity has not been engaged in market making activity for the subject company. Research analyst has not served as an officer, director or employee of the subject company. We have not received any compensation/benefits from the subject company or third party in connection with the Research
Report.

HDFC securities Limited, I Think Techno Campus, Building - B, "Alpha", Office Floor 8, Near Kanjurmarg Station, Opp. Crompton Greaves, Kanjurmarg (East), Mumbai 400 042 Phone: (022) 3075 3400 Fax: (022) 2496 5066 Compliance Officer: Binkle R. Oza Email: complianceofficer@hdfcsec.com Phone:
(022) 3045 3600

SEBI Registration No.: INZ000186937 (NSE, BSE, MSEI, MCX) |NSE Trading Member Code: 11094 | BSE Clearing Number: 393 | MSEI Trading Member Code: 30000 | MCX Member Code: 56015 | IN-DP-372-2018 (CDSL, NSDL) | CDSL DP ID: 12086700 | NSDL DP ID: IN304279 | AMFI Reg No.
ARN -13549 | PFRDA Reg. No - POP 11092018 | IRDA Corporate Agent Licence No.CA0062 | Research Analyst Reg. No. INH000002475 | Investment Adviser: INA000011538 | CIN-U67120MH2000PLC15219

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