MARVIN DEAN REAL ESTATE DEVELOPMENT MARKETING PROPOSAL V1 OCTOBER 4, 2021
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MARVIN DEAN
REAL ESTATE DEVELOPMENT
MARKETING PROPOSAL V1
OCTOBER 4, 2021TOWNHOUSE DEVELOPMENT
Logo Design & Brand Guidelines – $2,500
Create a fresh new brand identity utilizing development inspiration with moodboard, concepts, colours and typography. Revisions to be based
around client feedback for additional iterations. Logo files to be provided in PNG, JPG, PDF & EPS formats. Along with a structured brand guideline
PDF for administration and future marketing references.
Social Media Page & Template Design – $2,750
Create a customized design to Facebook & Instagram including profile & cover images. Adjust social page layouts to best suit the development.
Create 8 uniquely customizable social templates (1080x1080) uploaded to clients free Canva.com account for administration usage. All social pages
will be interconnected with the main website and digital marketing platforms.
Email Marketing Template Design – $3,500
Create professionally designed email templates (welcome, floorplans, amenities, sales tactics, etc) to be used in MailChimp for communication and
PROJECT
01
marketing drip campaigns. Establish an automated system that sends welcome messages with content, activates a drip campaign with additional
templates to aid in sales.
Print & Collateral Designs – $2,750
Print ready designed collateral including: letterhead 8.5x11, #10 envelope, presentation folder 9x12”, business cards including up to 15x team mem-
bers, floorplan template package, amenities/features list and 8-12 page booklet style brochure.
Environmental Graphics + Signage – $2,500
Custom project signage, fence wrapping for use on job sites, billboard and other lawn signage for physical locations. Size TBD. All variety and
variations included.
WordPress Multi-Page Theme Design & Implementation + SEO Keyword Integration $5,500
Customized WordPress template with a modern responsive theme that will function as the main information and registration site. Staging website
will be developed on Uptake Creative’s server and migrated upon approval. SEO will be integrated into the website including all media, pages
and appropriate plugins to support SEO optimization specifically targeting potential buyers/investors. Website will be information based, sup-
porting pages with content, stock images and videos. Adding necessary information pages, contact and support pages along with an integrated
website registration and booking platform. Content to be supplied by client. Email signatures design included.
$19,500 + GST – Cost of TOWNHOUSE Development Marketing, Design & Implementation
4-12 week timeline depending on content and revisions from the client.
Website hosting, security and email addresses available for $300/year per website.DETACHED LOT DEVELOPMENT
Logo Design & Brand Guidelines – $2,500
Create a fresh new brand identity utilizing development inspiration with moodboard, concepts, colours and typography. Revisions to be based
around client feedback for additional iterations. Logo files to be provided in PNG, JPG, PDF & EPS formats. Along with a structured brand guideline
PDF for administration and future marketing references.
Social Media Page & Template Design – $2,250
Create a customized design to Facebook & Instagram including profile & cover images. Adjust social page layouts to best suit the development.
Create 4 uniquely customizable social templates (1080x1080) uploaded to clients free Canva.com account for administration usage. All social pages
will be interconnected with the main website and digital marketing platforms.
Email Marketing Template Design – $3,500
Create professionally designed email templates (welcome, lot summary, sales tactics, etc) to be used in MailChimp for communication and market-
PROJECT
02
ing drip campaigns. Establish an automated system that sends welcome messages with content, activates a drip campaign with additional tem-
plates to aid in sales.
Print & Collateral Designs – $2,000
Print ready designed collateral including: letterhead 8.5x11, #10 envelope, presentation folder 9x12”, business cards including up to 5x team mem-
bers, lot summary template package and 8-12 page booklet style brochure.
Environmental Graphics + Signage – $2,500
Custom project signage, fence wrapping for use on job sites, billboard and other lawn signage for physical locations. Size TBD. All variety and
variations included.
WordPress Multi-Page Theme Design & Implementation + SEO Keyword Integration $5,000
Customized WordPress template with a modern responsive theme that will function as the main information and registration site. Staging website
will be developed on Uptake Creative’s server and migrated upon approval. SEO will be integrated into the website including all media, pages
and appropriate plugins to support SEO optimization specifically targeting potential buyers/investors. Website will be information based, sup-
porting pages with content, stock images and videos. Adding necessary information pages, contact and support pages along with an integrated
website registration and booking platform. Content to be supplied by client. Email signatures design included.
$17,750 + GST – Cost of DETACHED Lot Development Marketing, Design & Implementation
4-12 week timeline depending on content and revisions from the client.
Website hosting, security and email addresses available for $300/year per website.50% deposit upon agreement. Remaining balance will be due upon completion of the project or 120 days have
elapsed from deposit.
All of the above items are recommended for a full and complete project. Client email sign-off required for each
part of the design and development process before moving on to the next stage. If any items or project increases
FINE
in scope, the client will be informed before additional work is commenced.
All prices do not include website hosting/security, printing costs, on-going and additional edits, website mainte-
nance, social media advertising/ad spend, email marketing management which are based on a monthly retainer.
Any additional designs and content will be quoted on a need to know basis.
PRINT
Additional required subscriptions, memberships, plugins, payment portals, financial bank accounts and transaction
deductions are responsibilities of the client. These will be discussed with client ahead of time.
We use commercial copyright free images from online sources. Any other images/graphics/logos/renderings/floor-
plans are to be supplied from the client. The client verifies that any media supplied is deemed to be copyright
free or they hold the copyright license.
The client is allowed a maximum of three revisions on any one particular item. Content whether media, video, im-
agery, written is to be provided by the client, alternative resources are available and can be quoted upon if re-
quired.
This quote is subject to change without warning as costs, subscriptions and other materials/services vary.
www.uptakecreative.caQUESTIONS?
CONTACT:
Alex Wells
Creative Director
778.241.2506
alex@uptakecreative.ca
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