MASTER'S DEGREE MBA IN BUSINESS MANAGEMENT FOR EMERGING MARKETS
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MASTER’S DEGREE MBA IN BUSINESS
MANAGEMENT FOR EMERGING MARKETS
Degree Type: Master’s Degree (Accredited)
Academic Area: Management
Starting Date: October
Duration: 60 ECTS credits
Campus Location: La Moraleja, Madrid (Spain) / São Paulo (Brazil), New Delhi (India)
Language: English
Study Option: Campus-based
Since the beginning of the 21st century, emerging markets have order, in which emerging markets already play a pivotal role, which will
been consolidated as the areas with the most dynamic growth in surely increase in the future.
the world. As such, the average rate of increase in GDP in the last
two decades of the last century was 2.9% in developed economies The economies of emerging markets stand out for having
and 3.6% in emerging markets, while for the period 2000-2010, the simultaneously fulfilled various characteristics. Firstly, we are dealing
average rates were 1.9% and 6.2% respectively. This difference, with developing countries, with huge economies, a growing weight
according to IMF calculations, will be maintained for the period 2011 in the world economy and a high level of potential. Secondly, all
to 2015 (6.6% in emerging markets and 2.5% in developed markets). these are countries of systematic importance for the global economy
insofar as what happens economically on a national scale has
Over the last decade, emerging markets have grown at a pace far in deep repercussions not only on the regional environment, but also
excess of that of developed markets and, as a result, have significantly worldwide. Lastly, all these countries have the willingness and capacity
increased their participation in the global GDP, as well as in trade, to exercise an important influence on the governance of the global
direct investment and in the international financial markets. Recent economy. The simultaneous fulfillment of these characteristics gives
opinions estimate that this trend will continue for some years to come. these countries a form of coherence; and the added presence of a
series of joint interests in different areas explains how these countries
Furthermore, the economic crisis has resulted in significant changes have grouped together with their political leaders meeting regularly
in world economic governance, in particular, the replacement of G7 with the aim of defining common positioning and alternatives.
with G20 as the international leadership forum regarding the economy
that has consolidated new players, mainly coming from emerging Other emerging markets are not very far away from fulfilling the three
markets, as being of crucial importance in the global panorama. specific characteristics set out above, such as Mexico, Malaysia,
South Africa, Indonesia and even Turkey. In fact, if we add Argentina
As a whole, these developments are interpreted as being proof of an and Saudi Arabia to these countries, we complete the G20 list of
evolution towards an increasingly multi-polar international economic emerging markets.
IEDE Business School Universidad Europea de Madrid Laureate International Universities - 902 100 074 - www.iede.edu
MASTER’S DEGREE MBA IN
BUSINESS MANAGEMENT FOR EMERGING MARKETS
The government of the world economy has been reflecting these chan- In this new economic society, business expansion is based on the
ges by giving greater weight and representation to emerging markets. mastery of strategic, financial and market knowledge, as well as the
This has been true particularly over the last two years when the need to ability to understand interculturality to strengthen the leadership of
take into account these markets to exit from the international crisis has organizations and the impact these have on the countries in which
been the stimulus behind the role of G20, of which the most important they operate.
emerging markets are members.
The ability to understand, master and manage within this new emer-
An increasingly internationalized economy and the new information ging environment depends on the success of both professionals and
and knowledge society require professionals with a profile different businesses.
to that of the industrial economist. Years ago, UNESCO and the
OECD set out the importance of the globalized society and higher
education as the driving force for the progress of societies.
GENERAL INFORMATION
Student Profile: Study Option:
This Master’s Degree is aimed at students with the following Campus-based, with international study periods.
admissions profile:
Location:
› Graduates or equivalent from the academic area of social
sciences (Madrid, Spain)
› Engineers from any specialization
› Architects
Duration:
The Master’s Degree has a duration of 60 ECTS credits and will be (São Paulo, Brazil)
offered from October to June excluding the internship period, which
will take place from June to September.
Schedule:
Full-time program. Classes will be on Mondays to Fridays from 9:00 (New Delhi, India)
a.m. to 2:00 p.m. On an exceptional basis, some classes may take
place at other times, mainly to participate in visits to companies based
in Madrid, São Paulo and New Delhi.
IEDE Business School Universidad Europea de Madrid Laureate International Universities - 902 100 074 - www.iede.eduMASTER’S DEGREE MBA IN
BUSINESS MANAGEMENT FOR EMERGING MARKETS
CURRICULUM
Studies are structured within one academic year, worth 60 ECTS MODULE V. Management Strategies and Management for
credits distributed over 8 modules with hands-on labs (48 ECTS Emerging Markets II
credits), an internship module (6 ECTS credits) and the Master’s
Thesis (6 ECTS credits). › Corporate finance and financial operations in Latin American
markets
The first three modules, offered at IEDE Business School (Madrid, › Marketing management for commercialization in Latin America
Spain) will develop the fundamental MBA tools applicable to all › Personnel management
settings, without distinguishing the levels of economic development › Ethics and corporate social responsibility
within each. MODULE VI. Management Strategies and Management for
Emerging Markets III
The following five modules specialize in MBA tools that may be
applied to emerging markets. These will take place at two different › Internationalization of business in emerging markets
universities, geographically located in emerging markets: one on › Marketing strategies
the American continent (in São Paulo, Brazil) and the other in › Foreign trade
Asia (New Delhi, India), both part of the Laureate International
MODULE VII. Management Strategies and Management for
Universities network, to which both Universidad Europea de Madrid
Emerging Markets IV
and its business school, IEDE Business School, belong.
› Financial strategies in emerging markets
MODULE I. International Business Management I › Technology for corporate management in emerging markets
› International strategic management › Managerial skills and values in emerging markets
› International managerial skills
› Operations management and planning in an international MODULE VIII. Management Strategies and Management for
environment Emerging Markets V
› Techniques for foreign trade and internationalization › Legal affairs in Asia
MODULE II. International Business Management II › The Asian economy, skills, negotiation and culture
› Strategic management for emerging markets in Asia
› International market research
› International strategic and operational marketing MODULE IX. Internship
› International communication and branding Between June and September, upon finishing the content-based
› Personnel management and talent management part of the program an internship will take place at companies
› Innovation as a strategy for the international environment collaborating with IEDE Business School.
MODULE III. International Business Management III
At the end of this period, the student will prepare a report
› Accounting summarizing their activity.
› International financial management
› International financial markets and products The companies will select the students once assessment has been
› Corporate finance carried out of their résumés as well as the competences they have
› Efficiency, productivity, quality and logistics developed throughout the academic year.
› ICTs for international environments
MODULE X. Master’s Thesis
MODULE IV. Management Strategies and Management for
Emerging Markets I Preparation and defense of an idea or viable business plan before
a panel, which the student has been working on throughout the
› Economy, skills and negotiation for multicultural environments
Master’s program. The presentation will include creation, set up and
› Strategic management in Latin American emerging markets
operational and economic analysis of all the decision-making areas
› Operations management and logistics in Latin American markets
involved in its launch.
› Legal affairs in Latin America
IEDE Business School Universidad Europea de Madrid Laureate International Universities - 902 100 074 - www.iede.eduMASTER’S DEGREE MBA IN
BUSINESS MANAGEMENT FOR EMERGING MARKETS
FACULTY Program Directors:
Oscar Esteban
The success of any program depends greatly on the selection of the Head of Asía, Grupo Prosegur
faculty. María Alcolea
Professor, Universidad Europea de Madrid
At IEDE Business School, Business School São Paulo and Pearl
Academy, the students have the benefit of an international faculty Faculty:
with more than one hundred professors who encompass all the areas Ph.D Javier del Arco
taught in the MBA. The professors are of various nationalities and Executive MBA Program Director. Professor, Universidad Europea de
have broad experience in the international professional scheme, Madrid
including senior management.
Diana Clarke
Vice-President, Managers Studio Corporate Communication Director
Many of them are professionals with PhD’s, who complement
of Citigroup Spain
their vocation for management and economics with research and
academic work. Ph.D Enrique Cervantes
President, OPC Consultants
The demanding requirements of the faculty in no way impede their Member of the New York Academy of Sciences
approachability; students may consult them outside of lectures, Henrri Mennens
a quality that reinforces the School’s personal relationship with Head of Training Programs and Corporate Strategy Consultancy,
students. INDRA
Lecturers transmit the knowledge and skills required for success Mario Weitz
in the business world in a logical, systematic and practical way. Advisor, World Bank
The attitude of the staff is demanding, which stimulates students Óscar Esteban
to achieve greater goals. Accessibility of faculty (allowing students Global Director of Expansion and Operations, Prosegur
to consult them on matters beyond the classroom) reinforces the
Jordi Coll
personal relationship of the School with students.
Managing Director, Imark (Makeateam)
All faculty members have distinguished track records as executives,
entrepreneurs or consultants, and complement their professional
lives with teaching.
COLLABORATORS:
4 IEDE Business School Universidad Europea de Madrid Laureate International Universities - 902 100 074 - www.iede.eduMASTER’S DEGREE MBA IN
BUSINESS MANAGEMENT FOR EMERGING MARKETS
POSTGRADOS DE LA ESCUELA
MÁSTERES UNIVERSITARIOS ÁREA JURÍDICA
› Máster Universitario de acceso a la Abogacía (habilitante)
› Máster Universitario en Entorno Jurídico de la Empresa
› Máster Universitario en Dirección Internacional de la Seguridad y la Protección Civil
MÁSTERES UNIVERSITARIOS ÁREA DE MANAGEMENT – MBA (más información en el folleto de esta área o en www.iede.edu)
› International Master´s Degree in Business Administration - IMBA (Madrid - China - USA)
› Máster Universitario en Dirección de Empresas - MBA (Madrid - California)
› Máster Universitario en Dirección de Empresas - MBA Universidad Personal
› Master´s Degree in Business Administration - MBA (100% on-line/100% english)
› Máster Universitario en Dirección de Empresas - Executive MBA
› MBA in Business Management for Emerging Market (Madrid - São Paulo - New Delhi)
› Máster Universitario en Marketing y Comunicación Digital (Madrid - Milán)
› Máster Universitario en Comercio y Relaciones Económicas Internacionales (Madrid - UE)
MÁSTERES UNIVERSITARIOS ÁREA DE TURISMO (más información en el folleto de esta área o en www.iede.edu)
› Master’s Degree in International Hotel Management (Madrid - Switzerland)
› Máster Universitario en Gestión del Turismo de Congresos, Convenciones y Empresas OPC (Madrid - California)
CURSOS DE EXPERTO (más información en www.iede.edu)
CONTACTO & MÁS INFORMACIÓN
CAMPUS LA MORALEJA
Avda. de Bruselas, 14
28108 Alcobendas, Madrid
Tel.: 902 100 074
info@iede.uem.es
www.iede.edu
5 IEDE Business School Universidad Europea de Madrid Laureate International Universities - 902 100 074 - www.iede.eduPREPARACIÓN INTERNACIONAL
ENFOCADA AL ÉXITO PROFESIONAL
IEDE Business School es una Escuela de Negocios generadora e impulsora de directivos, cuyo modelo formativo se sustenta en 3 pilares:
SU NATURALEZA INTERNACIONAL TODOS SUS PROGRAMAS ESTÁN CONSTRUIDOS DESDE LA
Gracias a su pertenencia a Laureate International Universities, líder EMPRESA
de la educación superior en el mundo que agrupa a 66 instituciones Los vínculos entre la Universidad y la empresa se concretan en
en 30 países y que cuenta con más de 675.000 estudiantes. La diversos aspectos que van desde la concepción y el diseño de los
internacionalidad se concreta en la oferta formativa, la procedencia postgrados hasta la promoción del profesional en formación en el
de sus estudiantes y la preparación para trabajar en un mundo global mundo laboral.
y cambiante, en el que la experiencia internacional es un factor clave
para el éxito profesional. En la fase de diseño de los programas, la empresa, como futuro
empleador y promotor del estudiante, juega un papel fundamental.
IEDE Business School desarrolla todos sus programas oficiales con Desarrollar postgrados basados en sus necesidades y contar con
estancias internacionales en Estados Unidos, China, Alemania, Italia, su aval desde el principio, garantiza su apoyo posterior a la hora de
México, India o Brasil, además de en España. Todos sus programas favorecer las carreras profesionales de los estudiantes.
incorporan la internacionalidad a diferentes niveles (idiomas, claustro,
estudiantes, estancias en el extranjero, etc). EL RESPALDO DE LA UNIVERSIDAD EUROPEA DE MADRID
Garantiza la calidad académica, así como la oficialidad de la
El objetivo es mejorar la competitividad y empleabilidad de los mayoría de los postgrados de la Escuela: para el curso 2012/2013
estudiantes en entornos internacionales, cuyas empresas lideran el IEDE Business School ofrece 13 másteres universitarios,
desarrollo de los países. reconocidos por la Comunidad de Madrid y el Ministerio de
Educación, Cultura y Deporte, y homologados con los requisitos del
Espacio Europeo de Educación Superior (EEES).
EL ESPACIO EUROPEO DE
EDUCACIÓN SUPERIOR
La construcción del Espacio Europeo de Educación Superior ¿Por qué estudiar un máster universitario en la
significa que, desde 2010, las titulaciones universitarias de todos Universidad Europea de Madrid?
los países europeos garantizan programas académicos equivalentes,
lo que conlleva un reconocimiento inmediato de los títulos en Los másteres universitarios permiten continuar la formación y
cualquier lugar de Europa, la movilidad entre países y el aprendizaje especializarse en lo que las empresas demandan a día de hoy,
continuo. con un título oficial que es válido en cualquier país europeo y
convalidable en cualquier otro país.
Las titulaciones oficiales se estructuran en estudios de grado y de
postgrado. Los estudios de postgrado oficial se dividen en estudios La Universidad Europea de Madrid ofrece esta oficialidad por su
de 2º ciclo y estudios de 3er ciclo. En el 2º ciclo se cursan másteres condición de universidad, añadiendo además una perspectiva
universitarios y en el 3er ciclo, el doctorado. internacional y un profundo vínculo con las empresas más
prestigiosas, características propias que abrirán las puertas del éxito
Esta nueva estructura de educación superior por fin permite a los profesional a los estudiantes.
diplomados e ingenieros o arquitectos técnicos acceder al doctorado
(3er ciclo) a través de un máster universitario.
CALIDAD CERTIFICADA
La Universidad Europea de Madrid es un referente de excelencia académica en el mundo universitario.
Así lo avalan los numerosos certificados de calidad que ha recibido.
IEDE Business School Universidad Europea de Madrid Laureate International Universities - 902 100 074 - www.iede.edu
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