Maximizing Student and Graduate Career Success and Employability - National Association of Career Colleges
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Maximizing Student and
Graduate Career Success and
Employability
A division of The Career Loft Inc.
Proudly Canadian
ABOUT THE FOUNDERS
10 years each working as HR professionals focused on recruitment, selection,
training, performance management and succession planning in the Marketing,
Telecommunications and Insurance industries.
Past decade+ working as a Career Development Professionals supporting
individuals from entry level to executive across industries in developing
job search skills.
Experienced delivering nation-wide webinars, facilitating workshops and Chandra Drevjany, Co-Founder
working with individual job seekers one-on-one to develop top-notch job
search skills.
Over 15,000 job seekers in Canada have attended our
workshops, seminars and webinars.
Over 20,000 resumes read, critiqued or developed.
Over 3,000 interviews with job candidates conducted.
Liz Harding, Co-Founder
OUR SERVICES
Online / on-demand courses that develop job search skills
through step-by-step course design presented in short, lively
video units including gamification to keep learners motivated.
Delivered via an LMS system allowing for real-time monitoring
of student progress.
Course content designed, facilitated and maintained by
career professionals working directly with job seekers in
the Canadian market.
Custom Professional Services/Outsourcing available
including workshop and webinar design/facilitation, mock
interviews, resume critiques etc.
AGENDA • Future of Work and Employability Skills • Identifying and Capturing Transferable (Employability) Skills in the Cover Letter and Resume • Showcasing Transferable Skills Before/During/After the Interview • Canadian Trends in Employer Search
FUTURE OF WORK AND
EMPLOYABILITY
SKILLS
Employability Skills can be defined as the
Transferable Skills needed by an
individual to make them 'employable'.
Essential or
Foundational Skills Soft Skills
Employability
Skills
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved 5
NORTH AMERICAN TOP 10 SKILLS
SKILLS OF TODAY 2018 TRENDING 2022
▪ Analytical thinking and innovation ▪ Analytical thinking and innovation
▪ Complex problem-solving ▪ Active learning and learning strategies
▪ Critical thinking and analysis ▪ Creativity, originality and initiative
▪ Active learning and learning strategies ▪ Technology design and programming
▪ Creativity, originality and initiative ▪ Critical thinking and analysis
▪ Attention to detail, trustworthiness ▪ Complex problem-solving
▪ Emotional intelligence ▪ Leadership and social influence
▪ Reasoning, problem-solving and ideation ▪ Emotional intelligence
▪ Leadership and social influence ▪ Reasoning, problem-solving and ideation
▪ Coordination and time management ▪ Systems analysis and evaluation
World Economic Forum Future of Jobs Report 2018 http://www3.weforum.org/docs/WEF_Future_of_Jobs_2018.pdf
NORTH AMERICAN RESKILLING NEEDS BY 2022
54% of the
North
American
workforce will
need reskilling
by 2022
Employers say they will use Private Educational
Institutions to address 21% of their reskilling needs
World Economic Forum Future of Jobs Report 2018
RBC REPORT ON SKILLS REVOLUTION 2020 – Humans
Wanted – Key facts – 20,000 skills rankings across 300 occupations
Over 25% of Increased Digital fluency
Canadians demand for and global
disrupted by foundational competencies
technology (employability) will be in
in next skills demand
decade
2.4 million
Employers
new jobs in
not
Canadian
prepared
economy
for the skills
over next 4
revolution
years
https://www.rbc.com/dms/enterprise/futurelaunch/humans-wanted-how-canadian-youth-
can-thrive-in-the-age-of-disruption.html
See this link for an overview of both manual and cognitive jobs that are either decreasing or increasing in demand https://www.linkedin.com/pulse/what- should-my-child-study-discussion-ai- automation-karena-de-souza/
Identifying and
Capturing
Transferable Skills
in the Cover Letter
and ResumeCAREER INTEGRATED LEARNING
Goal - Help students make the connection
between their courses and the competencies
they gained that would help them with
employability.
Source: Higher Education Academy of UK –
Framework for Embedding Employability into
Higher Education
• https://www.heacademy.ac.uk/download/
embedding-employability-he-tools
11TOP IN-DEMAND
TRANSFERABLE
SKILLS
1 • Communication – Verbal and Written
• Make presentations
• Write emails, reports and other correspondence
• Ask questions that get answers
2 • Teamwork
• Accountable to others
• Demonstrate co-operation
• Build great relationships
3 • Leadership
• Take responsibility
• Led by example
• Motivate and delegate effectively
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved 3TOP IN-DEMAND
TRANSFERABLE
SKILLS
4 • Critical Thinking/Problem Solving
• Take logical approach
• Think differently/Out of the box
• Solution focused
5 • Adaptability to Change
• Flexible to changing work environments
• Ability to stay positive during times of change
• Ability to remain focused
6 • Determination
• Staying focused and motivated
• Seeing responsibilities through
• Managing setbacks
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved 4Motivation Integrity
Influencing
Positivity &
Energy
Other
In-Demand
Transferable
Skills
Digital
Literacy
Organization Active
Learning
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved 5In-Demand
Transferable Skills Checklist
Instructions:
1. Review the list of in-demand transferable skills below and mark the transferable skills you offer a potential employer.
You may have gained these skills through work, volunteer, school or other life experiences.
2. Feel free to add any additional transferable skills you have that are missing from the list.
3. Record examples of when you have demonstrated this transferable skill.
In Demand Transferable Skills
✓ Examples When I Have Demonstrated This Transferable Skill
1. Communication – Written
and Verbal
2. Teamwork
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved 7Goal Job Analysis
Have students find and analyze job ads (5-8) that are similar
to their goal job to understand the transferable skills
employers are seeking.
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedBest Practices Integrating Transferable
Skills Into the Cover Letter and Resume
• Cover Letter:
• Integrate mention of transferable skills (e.g. demonstrated leadership,
worked as part of a team, etc.) in the body of the cover letter
• Include bulleted accomplishments that directly speak to the
transferable skill being sought
• Resume:
• Include mention of the transferable skills within the opening profile
and in a ‘Key Skills and Attributes’ list following the profile
• Have students create a ‘Relevant Experience’ section to replace the
traditional ‘Employment History’ section in order to showcase a
broader range of experiences relevant to the position
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedProfile Example
NAME
City, Province
Phone ▪ Email address ▪ LinkedIn URL
Other Relevant Social Media URLs Other Relevant Website Links
PROFILE
A hard-working student currently completing an Accounting and Payroll Diploma at ABC College.
Demonstrates excellent skills in communication and teamwork. Flexible and adaptable individual with an
outgoing personality that enjoys working within a team environment. Possesses the right combination of
skills to excel in an entry level Accounting position.
Key Skills and Attributes Include:
MS Excel ▪ Report Preparation ▪ Report Analysis
Organized ▪ Self-Motivated ▪ Quick Learner ▪ Critical Thinker
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedReplace ‘Employment History’ with
a ‘Relevant Experience’ section
2015-2016 Summer Job
In the summers of 2015 to
2016 you held a job not in
your field but where you Volunteer
gained some leadership skills 2016
2015 - 2016 Held a volunteer position
Summer Job that developed teamwork
and communication skills
2016
2017
Class Project Volunteer Position
Completed a class project
with a group of students
that was very relevant to
the type of job you are 2017 Internship
seeking Class Project 2018
Completed an unpaid
internship in your field
Co-op Term 2018
2018
Worked in a co-op
Internship
position in your field
2018 Co-op Term
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved 5Showcasing
Transferable Skills
Before/During/After
the Interview
A division of The Career Loft Inc.Steps 1 & 2: Identifying the Skills and
Relevant Stories
Transferable Skills in Job Posting Example Stories from my Experience
▪ Strong Writing and Communication Skills • Training new staff members on using technical equipment
• Miscommunication with fellow student or co-worker during ABC Project
▪ Customer Service Oriented • Company DEF issue. Went above and beyond to solve it for them.
Received a commendation from the CEO of the Company
• Customer at XYZ Company during internship
▪ Influencing / Relationship Building • Running for student president – influencing others to vote for me
• Developed great relationships with colleagues at XYZ by working hard,
leveraging knowledge and delivering quality work on time / on budget
▪ Creative Problem-Solving • Design of Web SEO tool at college which I used at my internship
• Solved an irrigation problem while working with landscaping company
▪ Cooperative Team Skills • Problem with end of year project at college when key member fell sick
• Various marketing and social media projects at college / internship
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedCREATING STAR STORY RESPONSES!
SITUATION TASK ACTION RESULT
• Describe the Describe your Describe the The outcome /
background role/task actions you result is the
of the took using “I” most
situation statements important
piece!
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedBody Language and Communication
Communication Impact
Non Verbal Tone Words
55%
38%
7%
Professor Albert Mehrabian’s Communications ModelAfter the Interview – Demonstrating Professionalism
• Mark their calendar with any follow up
activity and dates
• Contact references if appropriate
• Within 24 hours, send a thank you note
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedCanadian Trends in
Employer Search
A division of The Career Loft Inc.Trend #1 – Soft Skills
Assessments
• 59% of employers are using soft skills assessments. These are
typically online assessments to assess whether or not the candidate
has the in-demand skills for the role [LinkedIn Survey on Global
Recruiting Trends 2018]
https://www.viacharacter.org/survey/account/register#
• Citi bank is reporting favourable candidate feedback and
a more holistic and diverse view of applicants
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedTrend #2 – Job Auditions
54% of employers are using Job Auditions – LinkedIn
Parts of Survey on Global Recruiting Trends 2018
projects /
actual
work
activities Group
exercises /
roles plays
Spend a
day at
work
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedTrend #3 – Automation of
the Hiring Process
• Over 98% of Fortune 500 companies use ATS systems
for hiring – Jobscan survey 2018 and 60% of medium-
sized companies [Source: Talentsquare]
• Amazon, Hilton and other large companies are
experimenting with full automation – not there yet!
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedTrend #4 – Video Resumes /
Video Interviews
Resumes: 89% of employers revealed they would watch a video resume if submitted to
them. Although most employers have not yet used this technology as an evaluative tool.
The primary reason they would view it is to assess the candidates' professional
presentation and demeanor. [Vault Inc’s annual employer survey (Career Publisher)]
Interviews: Large organizations like Apple, Twitter, Dropbox, Facebook and
Google have all implemented videos / Skype as a part of their recruitment
strategies to attract the best talent. Saves employers time and money.
Growing in popularity.
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedTrend #5 – Digital
Footprint Audits
Shifting from
‘Social to
Social Professional’
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedWHAT’S ALL THE FUSS ABOUT? WHY IS HAVING A
GREAT DIGITAL FOOTPRINT IMPORTANT?
70% of employers use social networking sites to research job
candidates during hiring process
48% of employers check up on current employees on social
media
34% of employers have reprimanded or fired an employee
based on content found online
Of those that do social research, 57% have found content that
caused them not to hire candidates.
Source: CareerBuilder survey August 2018
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedWhich do employers use most
often?
• Employers will use all platforms as part of their research and
screening and 66% will conduct Google, Yahoo and Bing searches
(Source: CareerBuilder)
• When it comes to hiring practices, over 90% of recruiters will use
social media; most popular being LinkedIn, Facebook and Twitter
(Source: Betterteam)
• Instagram is becoming more popular for
reaching and connecting with candidates
but depends on the role
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reserved3 Steps to a Strong Social Professional Online Brand
Step 3:
Step 1: Step 2:
Conduct a digital Enhance your
Remove / hide
footprint self-audit. social professional
more social
Google yourself brand – become a
content
“incognito” LinkedIn All Star!
Copyright © 2018 eLoft Careers a division of The Career Loft Inc. All rights reservedThank You! Questions? Contact us: info@eloftcareers.com www.eloftcareers.com Connect with us on:
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