MEDIA DATA 2021 - Media Impact
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MEDIA DATA 2021 1
One of the leading Germany‘s A portal for innovative An inspiration for a Do it yourself:
women‘s online biggest online digital lifestyle healthier and fitter life All around living,
magazines travel magazine gardening and building
1.92 mill. UUs 2.52 mill. UUs 4.01 mill. UUs 2.31 mill. UUs 2.36 mill. UUs
3.69 mill. Visits 5.30 mill. Visits 7.01 mill. Visits 4.63 mill. Visits 3.77 mill. Visits
4.612 mill. PIs 6.79 mill. PIs 8.25 mill. PIs 6.03 mill. PIs 4.68 mill. PIs
Source: AGOF daily digital facts, Basis: Digital TEE, digital users, aged 16+ (61.17 mill.); Single month November 2020; Data retrieval of: 16 December, 2020 and IVW November 2020
STYLEBOOK IN A NUTSHELL ✓ STYLEBOOK stands for young and modern journalism all around beauty & body topics – understandable for everyone ✓ STYLEBOOK provides orientation and encourages celebrating womanhood and femininity in all its facets. ✓ STYLEBOOK provides valuable service content in form of product tests and experience reports ✓ STYLEBOOK combines high-quality editorial content with e-commerce ✓ STYLEBOOK – Your beauty expert! 3
E D I TO R I A L C O N C E P T
OUR SECTIONS AND TOPICS
Make-Up Skincare Hair
Trends, how tos, STYLEBOOK beauty bag, Face, body, treatments, UV protection Care, hairstyles, accessories,
testing of new products, beauty Wiki tips & tricks
Body & Mind Fashion More
Women‘s health, menstruation, self-love, Styles, shoes, accessories, Interviews, career, finance, specials
pregnancy, empowerment star looks
STYLEBOOK provides its users with interesting facts from experts, as well as from stars
and influencers, with personal experience reports on topics related to beauty, body & mind.
4 The content is presented in an attractive layout and with focus on shareability
in social networks.
TA R G E T G R O U P
ST YLEBOOK USERS
1 EXPERTS
"I know exactly what is good for my
body and pay close attention to
2 TRENDSETTERS
"I love beauty treatments, I am
curious and I also like to dare
3 FOLLOWERS
which ingredients I use. my own experiments, which I
Animal-free and sustainable then share on various social − 68% are women
products are particularly important media platforms."
to me." − 60% aged
20 - 49
− 49% with
"I always follow trends after seeing
HHNI > 3,000.-- EUR
them on my friends. I get − 44% with high educational level*
inspiration from how-tos and
tutorials.”
Eva,27 Mia,32 Jennifer,38
5 Source: AGOF daily digital facts Basis: Digital users, aged 16+ Jahre - November 2020 *(Vocational baccalaureate) baccalaureate/A-Levels, polytechnic degree or university degree.
GERMANY‘S BIGGEST
ONLINE TRAVEL MAGAZINE
TRAVELBOOK
IN A NUTSHELL
✓ TRAVELBOOK is a unique combination of travel magazine,
digital travel guide, service- & offers portal
✓ TRAVELBOOK is international and fascinates with
breathtaking photo series and attractive design.
✓ TRAVELBOOK provies inspiration for travel dreams
and pure joy of life.
✓ TRAVELBOOK dicovers the world every day anew!
6
E D I TO R I A L C O N C E P T
OUR SECTIONS & TOPICS
DESTINATIONS WORLD DISHES FLYING
Most beautiful, spectacular and surprising International recipes, dishes & drinks, International airports, airlines and
destinations worldwide world‘s top restaurants flight routes
SERVICE ATTRACTIONS QUIZ GERMANY
Travel bargains, tips and tricks Natural phenomena, lost places City-, country-, regional- and Baltic- and North sea, swimming
and spectacular sights spectacular attractions quiz lakes, hiking regions and roadtrips
TRAVELBOOK provides users with insights, tips and news all around the most spectacular
and beautiful holiday destinations worldwide. Content is presented in most attractive layout
7 and with special focus on shareability in social networks.
TA R G E T G R O U P
TR AVELBOOK USERS
1 FOLLOWERS
„We are interested in travels, where
young and old can experience a lot.
2 TRENDSETTERS
Vanessa,25
3 PERFORMERS
Family and friends come first for us.
When planning a trip, we get and − 64% are men
share from and with them insiration
and tips.“ − 64% aged
20 - 49
"I travel a lot for business and
pleasure, mostly by plane. − 51% with
„When I travel, I try to see as To feel at home on the road, I HHNI > 3,000.-- EUR
much as possible for a small prefer high-quality hotels. Quality
− 45% with high educational level*
budget. I focus on sustainability and service are my top priorities!
and love sharing my backpacker
Jan, 35 travel tips on social media
Christian, 42
platforms!"
Lena,31
8 Source: AGOF daily digital facts Basis: Digital users, aged 16+ Jahre - November 2020 *(Vocational baccalaureate) baccalaureate/A-Levels, polytechnic degree or university degree.
REACH
TR AVELBOOK AHEAD OF MAIN COMPETITORS
Traffic comparison, based upon UUs (in mill.)
3,00
2,50
2,00
1,50
1,00
0,50
0,00
TRAVELBOOK marcopolo.de MERIAN DumontReise Kompass.de outdooractive OutdoorCHANNEL
9 *AGOF daily digital facts Basis: Digital users, aged 16+ - October 2020
TECHBOOK
IN A NUTSHELL
✓ TECHBOOK ia a portal by BILD for innovative
digital lifestylers.
✓ TECHBOOK is a specialist for (home)
entertainment, streaming and all mobile devices
✓ All about devices, gadgets and apps
✓ Always state-of-the-art, trend-consciuos,
kompetent.
80% der mtl. Zugriffe erfolgen mobil
10E D I TO R I A L C O N C E P T
OUR SECTIONS AND TOPICS OK
Entertainment Mobile Intelligent Home
Streaming, gaming, sound, TV Mobile telecommunication, iOS, Android, Router, DSL/ cable, voice assistant,
smartphones, wearables household appliances
PC + Mac Lifestyle Social News
Web, hardware, software Mobility, retro, camera Messenger, social media
TECHBOOK provides its users with news, product tests and trends in all sections.
11TA R G E T G R O U P
TECHBOOK USERS
1 TRENDSETTERS
"My technical devices have to be
convincing in terms of design and
2 FOLLOWERS
"I do not buy innovative technical
devices until I have seen with my
3 STATUS-CONSCIOUS
Chris,27
performance. Of course, I am then friends or family what utility they
the first one trying them among can bring to me personally." − 62% are men
my friends.“
− 60% aged
20 - 49
− 49% with
HHNI > 3,000.-- EUR
− 53% with high educational level*
"I always have the devices that
are currently hip and
look great, whether I need
Marie,25 Tim,36 them or not."
12 Source: AGOF daily digital facts Basis: Digital users, aged 16+ Jahre - November 2020 *(Vocational baccalaureate) baccalaureate/A-Levels, polytechnic degree or university degree.GERMANY‘S BIGGEST ONLINE
PORTAL FOR FITNESS- AND
FITBOOK HEALTH TOPICS
IN A NUTSHELL
✓ FITBOOK stands for modern quality journalism all around
fitness- and health topics – understandable for everyone
✓ FITBOOK provides orientation and classifiying topics in an
opinionated and scientific manner – the majority of articles
show expert opinions from physicians, athletes, scientists
and innovation researchers
✓ FITBOOK provides inspiration and guidance for
a healthier and fitter life with the support of athletes, stars
and influencers
✓ FITBOOK – for a more active life.
13E D I TO R I A L C O N C E P T
OUR SECTIONS AND TOPICS
Fitness Health How To
Home workouts, clubs, endurance, mobility, Studies, cardiovascular system, proper Training analyses, stars & influencers,
sports, muscle building, outdoor exercise, injuries, prevention portraits, workout videos, tips & tricks
News Food Mind & Body
Study results, celebrity fitness routines, Products, healthy food, transparency, Psyche, regeneration, memory training,
interviews recipes stress management, relaxation
FITBOOK provides its users with interesting facts from experts, physicians, athletes, but also
from stars and influencers on topics related to fitness, health and nutrition. Content is
14 presented in most attractive layout and with special focus on shareability in social networks.TA R G E T G R O U P
FITBOOK USERS
1 FOLLOWERS
"I am interested in a healthy
lifestyle, try out a lot, changing
2 TRENDSETTERS
Mia,32
3 PERFORMERS
often discipline.
− 56% are men
Fitness is part of my lifestyle."
− 66% aged
20 - 49
− 50% with
"I love sharing my trendy, fit, HHNI > 3,000.-- EUR
"I am powerful, eager to learn
healthy lifestyle on various
and practice intensively sports.
social media platforms. I am − 43% with high educational level*
I am a gym member and use
curious and love to try new
technology gadgets
things."
for my training."
Anna,29 Lukas,35
15 Source: AGOF daily digital facts Basis: Digital users, aged 16+ Jahre - November 2020 *(Vocational baccalaureate) baccalaureate/A-Levels, polytechnic degree or university degree.REACH
AHEAD OF MAIN COMPETITORS
Traffic comparison, based upon Uus in mill.
2,50
2,00
FITBOOK
1,50 is in 2020, for
the first time, the
market leading
online portal for
fitness- and
1,00
health topics.
0,50
0,00
16 *AGOF daily digital facts Basis: Digital users, aged 16+, October 2020.GERMNANY‘S BIGGEST
DIY ONLINE MAGAZINE
MYHOMEBOOK
IN A NUTSHELL
✓ myHOMEBOOK a DIY portal for more lifestyle in
apartment, home and garden.
✓ myHOMEBOOK encourages and activates readers to
experiment new solutions, providing orientation all around
living, building, DIY and gardening.
✓ myHOMEBOOK promotes getting started in DIY and
gardening with many tips and tricks
✓ myHOMEBOOK combines the knowledge of experts,
influencers and hobby craftsmen – with competence and
authenticity.
✓ Useful. Entertaining. Guiding. Cool – both for men and
women!
17E D I TO R I A L C O N C E P T
OUR SECTIONS AND TOPICS
GARDENING TOOLS INSPIRATION
Garden, balcony & terrace, (indoor-)plants, Tools, equipment, apps Shop the look, home stories, people
outdoor illumination, decoration (influencers & celebrities)
HOW TO ROOMS BASICS
Instructions, building, modernisation, Lamps & lights, decoration, kitchen & dining Instructions, building, modernisation,
renovation room, bathroom, living- & bedroom, office renovation, upcycling
myHOMEBOOK provides valuable knowledge by experts, influencers and hobby-craftsmen
all around living, building, DIY and gardening. Content is presented in most attractive layout
18 and with special focus on shareability in social networks.TA R G E T G R O U P
MYHOMEBOOK USERS
1 FOLLOWERS
Julia, 28 2 TRENDSETTERS
Lea, 27 3 EXPERTS
"I do DIY regularly and have
therefore also built up my own
Max, 31 home workshop. Nevertheless, I
am always happy to receive − 55% are women
useful tips and new equipment!"
− 50% aged
20 - 49
− 48% with
“I place great value on interior HHNI > 3,000.-- EUR
"We like to spend the summer with design and gardening.
friends in the garden. To make sure Not only do I love sharing my − 39% with high educational level*
everything looks cool, we like to do DIY projects on Instagram &
our own DIY - but we need clear Pinterest, but my advice is also
instructions.” sought after by friends
and family!" Basti,35
19 Source: AGOF daily digital facts Basis: Digital users, aged 16+ Jahre - November 2020 *(Vocational baccalaureate) baccalaureate/A-Levels, polytechnic degree or university degree.DISPLAY ADS 20
W I T H L A R G E S U R FA C E S , I N T E R A C T I V E A N D D I V E R S E
AD FORMATS ON OUR BOOKS
AD BUNDLE FIREPLACE WALLPAPER
BILLBOARD SITEBAR DOUBLE DYNAMIC BRIDGE AD
SITEBAR
21 Additional formats upon requestW I T H L A R G E S U R FA C E S , I N T E R A C T I V E A N D D I V E R S E
AD FORMATS ON OUR BOOKS
PREVIEW
VIDEO
CUBE AD VIDEOWALL
22 Additional formats upon requestW I T H L A R G E S U R FA C E S , I N T E R A C T I V E A N D D I V E R S E
AD FORMATS ON OUR BOOKS
Content Ad 6:1 Content Ad 4:1 Content Ad 2:1 Medium Rectangle Content Ad 1:1
23 Additional formats upon requestW I T H L A R G E S U R FA C E S , I N T E R A C T I V E A N D D I V E R S E
AD FORMATS ON OUR BOOKS
ANZEIGE
ANZEIGE
weiter auf stylebook.de
weiter auf travelbook.de
Cube Ad Understitial Interscroller
24 Additional formats upon requestS P E C TA C U L A R & F I R ST- C L A S S
HOMERUN
Our Homerun provides brands with an individual, first-class staging.
In addition to a homepage fixed placement, the client benefits from
a first contact placement (first page view on the whole website apart
from homepage) reaching each user across the complete website.
A whole site for You and with free choice of ad formats!
Package Guaranteed Runtime1 Pricing
Homerun Day 150,000 AIs 1 day 8,400.-- €
Homerun Week 900,000 views 1 week 42,300.-- €
25 1) Samstag und Sonntag zählen als ein 1) Saturday and Sunday count together as one day. All rates plus VAT, where applicable.
Subject to alteration and printing errors.S P E C TA C U L A R & F I R ST- C L A S S
HOMERUN
Our Homerun provides brands with an individual, first-class staging.
In addition to a homepage fixed placement, the client benefits from
a first contact placement (first page view on the whole website apart
from homepage) reaching each user across the complete website.
A whole site for You and with free choice of ad formats!
Package Guaranteed Runtime1 Pricing
Homerun Day 150,000 AIs 1 day 8,400.-- €
Homerun Week 900,000 views 1 week 42,300.-- €
26 1) Samstag und Sonntag zählen als ein 1) Saturday and Sunday count together as one day. All rates plus VAT, where applicable.
Subject to alteration and printing errors.S P E C TA C U L A R & F I R ST- C L A S S
HOMERUN
Our Homerun provides brands with an individual, first-class staging.
In addition to a homepage fixed placement, the client benefits from
a first contact placement (first page view on the whole website apart
from homepage) reaching each user across the complete website.
A whole site for You and with free choice of ad formats!
Package Guaranteed Runtime1 Pricing
Homerun Day 150,000 AIs 1 day 8,400.-- €
Homerun Week 900,000 views 1 week 42,300.-- €
27 1) Samstag und Sonntag zählen als ein 1) Saturday and Sunday count together as one day. All rates plus VAT, where applicable.
Subject to alteration and printing errors.S P E C TA C U L A R & F I R TS - C L A S S
HOMERUN
Our Homerun provides brands with an individual, first-class staging.
In addition to a homepage fixed placement, the client benefits from
a first contact placement (first page view on the whole website apart
from homepage) reaching each user across the complete website.
A whole site for You and with free choice of ad formats!
Package Guaranteed Runtime1 Pricing
Homerun Day 150,000 AIs 1 day 8,400.-- €
Homerun Week 900,000 views 1 week 42,300.-- €
28 1) Samstag und Sonntag zählen als ein 1) Saturday and Sunday count together as one day. All rates plus VAT, where applicable.
Subject to alteration and printing errors.S P E C TA C U L A R & F I R ST- C L A S S
HOMERUN
Our Homerun provides brands with an individual, first-class staging.
In addition to a homepage fixed placement, the client benefits from
a first contact placement (first page view on the whole website apart
from homepage) reaching each user across the complete website.
A whole site for You and with free choice of ad formats!
Package Guaranteed Runtime1 Pricing
Homerun Day 150,000 AIs 1 day 8,400.-- €
Homerun Week 900,000 views 1 week 42,300.-- €
29 1) Samstag und Sonntag zählen als ein 1) Saturday and Sunday count together as one day. All rates plus VAT, where applicable.
Subject to alteration and printing errors.AT T E N T I O N - C ATC H I N G & C LO S E TO C O N T E N T
A -TEASER
This placement into most eye-catching editorial surfaces
is simply ideal to present product- and collection highlights.
Link either to partner‘s website or to a specific landing page.
Package Guaranteed Runtime1 Pricing2
A-Teaser 50,000 AIs 1 day 4,500.-- €
1) Saturday and Sunday count together as one day
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 500.-- €
30 All rates plus VAT, where applicable. Subject to alteration and printing errors.AT T E N T I O N - C ATC H I N G & C LO S E TO C O N T E N T
A -TEASER
This placement into most eye-catching editorial surfaces
is simply ideal to present product- and collection highlights.
Link either to partner‘s website or to a specific landing page.
Package Guaranteed Runtime1 Pricing2
A-Teaser 50,000 AIs 1 day 4,500.-- €
31 1) Saturday and Sunday count together as one day
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 500.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.AT T E N T I O N - C ATC H I N G & C LO S E TO C O N T E N T
A -TEASER
This placement into most eye-catching editorial surfaces
is simply ideal to present product- and collection highlights.
Link either to partner‘s website or to a specific landing page.
Package Guaranteed Runtime1 Pricing2
A-Teaser 50,000 AIs 1 day 4,500.-- €
32 1) Saturday and Sunday count together as one day
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 500.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.AT T E N T I O N - C ATC H I N G & C LO S E TO C O N T E N T
A -TEASER
This placement into most eye-catching editorial surfaces
is simply ideal to present product- and collection highlights.
Link either to partner‘s website or to a specific landing page.
Package Guaranteed Runtime1 Pricing2
A-Teaser 50,000 AIs 1 day 4,500.-- €
33 1) Saturday and Sunday count together as one day
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 500.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errorsPERFORMANCE 34
INDIVIDUAL & WITH CLICK POWER
CLICK BOOSTER
With our Click Booster, Your brand will be placed on various surfaces
across the respective Book, reaching all users with thematic affinity
across the complte website, as well as in social media.
Each placement includes the following components:
Notification
In-article widgets or text links
Social media surfaces
Recommendation surfaces
Package Guaranteed Runtime1 Pricing2
Beispielhafte Darstellung diverser Flächen Click Booster 7,000 clicks 30 days 24,500.-- €
1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted
35 on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.STORYTELLING 36
B E ST C A S E S
BR AND STORY
37O N E S I T E , YO U R M E S S A G E
BR AND STORY
Storytelling as its best! Your story with exclusive storytelling on
the respective book: Informative texts, exclusively researched, exciting
videos, big photo productions, informative graphics, interactive
engagement tools like 360° images, quizzes, photo galleries.
✓ A story in editorial style
✓ Clear branding with integration of logo
✓ The topic is elaborated together with our Brand Studio team
✓ Photo material can be made available by client or be created
by our native photo team.
Package Guaranteed Runtime Pricing1
Brand Story XS 5,000 views 4 weeks 17,500.-- €
Brand Story S 10,000 views 4 weeks 35,000.-- €
Brand Story M 15,000 views 4 weeks 50,000.-- €
Brand Story L 20,000 views 4 weeks 62,500.-- €
1) Plus productions costs package XS & S: 3,500.-- €, Package M: 4,000.-- €, Package
38 L: 4,500.-- € (neither discounts, nor agency commission can be granted on such costs).
All rates plus VAT, where applicable. Subject to alteration and printing errors.O N E S I T E , YO U R M E S S A G E
BR AND STORY
Storytelling as its best! Your story with exclusive storytelling
on the respective book: Informative texts, exclusively researched,
exciting videos, big photo productions, informative graphics, interactive
engagement tools like 360° images, quizzes, photo galleries.
✓ A story in editorial style
✓ Clear branding with integration of logo
✓ The topic is elaborated together with our Brand Studio team
✓ Photo material can be made available by client or be created
by our native photo team.
Package Guaranteed Runtime Pricing1
Brand Story XS 5,000 views 4 weeks 17,500.-- €
Brand Story S 10,000 views 4 weeks 35,000.-- €
Brand Story M 15,000 views 4 weeks 50,000.-- €
Brand Story L 20,000 views 4 weeks 62,500.-- €
39 1) Plus productions costs package XS & S: 3,500.-- €, Package M: 4,000.-- €, Package
L: 4,500.-- € (neither discounts, nor agency commission can be granted on such costs).
All rates plus VAT, where applicable. Subject to alteration and printing errors.O N E S I T E , YO U R M E S S A G E
BR AND STORY
Storytelling as its best! Your story with exclusive storytelling
on the respective book: Informative texts, exclusively researched,
exciting videos, big photo productions, informative graphics, interactive
engagement tools like 360° images, quizzes, photo galleries.
✓ A story in editorial style
✓ Clear branding with integration of logo
✓ The topic is elaborated together with our Brand Studio team
✓ Photo material can be made available by client or be created
by our native photo team.
Package Guaranteed Runtime Pricing1
Brand Story XS 5,000 views 4 weeks 17,500.-- €
Brand Story S 10,000 views 4 weeks 35,000.-- €
Brand Story M 15,000 views 4 weeks 50,000.-- €
Brand Story L 20,000 views 4 weeks 62,500.-- €
40 1) Plus productions costs package XS & S: 3,500.-- €, Package M: 4,000.-- €, Package
L: 4,500.-- € (neither discounts, nor agency commission can be granted on such costs).
All rates plus VAT, where applicable. Subject to alteration and printing errors.O N E S I T E , YO U R M E S S A G E
BR AND STORY
Storytelling as its best! Your story with exclusive storytelling
on the respective book: Informative texts, exclusively researched,
exciting videos, big photo productions, informative graphics, interactive
engagement tools like 360° images, quizzes, photo galleries.
✓ A story in editorial style
✓ Clear branding with integration of logo
✓ The topic is elaborated together with our Brand Studio team
✓ Photo material can be made available by client or be created
by our native photo team.
Package Guaranteed Runtime Pricing1
Brand Story XS 5,000 views 4 weeks 17,500.-- €
Brand Story S 10,000 views 4 weeks 35,000.-- €
Brand Story M 15,000 views 4 weeks 50,000.-- €
Brand Story L 20,000 views 4 weeks 62,500.-- €
41 1) Plus productions costs package XS & S: 3,500.-- €, Package M: 4,000.-- €, Package
L: 4,500.-- € (neither discounts, nor agency commission can be granted on such costs).
All rates plus VAT, where applicable. Subject to alteration and printing errors.O N E S I T E , YO U R M E S S A G E
BR AND STORY
Storytelling as its best! Your story with exclusive storytelling
on the respective book: Informative texts, exclusively researched,
exciting videos, big photo productions, informative graphics, interactive
engagement tools like 360° images, quizzes, photo galleries.
✓ A story in editorial style
✓ Clear branding with integration of logo
✓ The topic is elaborated together with our Brand Studio team
✓ Photo material can be made available by client or be created
by our native photo team.
Package Guaranteed Runtime Pricing1
Brand Story XS 5,000 views 4 weeks 17,500.-- €
Brand Story S 10,000 views 4 weeks 35,000.-- €
Brand Story M 15,000 views 4 weeks 50,000.-- €
Brand Story L 20,000 views 4 weeks 62,500.-- €
42 1) Plus productions costs package XS & S: 3,500.-- €, Package M: 4,000.-- €, Package
L: 4,500.-- € (neither discounts, nor agency commission can be granted on such costs).
All rates plus VAT, where applicable. Subject to alteration and printing errors.O N E S I T E , YO U R M E S S A G E
BR AND HUB
Storytelling as its best and this even three times!
Our Brand Hub includes 3 Brand Stories1 presented on a special
client‘s microsite, on the respective Book.
✓ 3 stories in editorial style
✓ 1 client hub, where additional interactive elements
can be integrated (videos, special media postings, etc.)
✓ Clear branding with integration of logo
✓ The topic is elaborated together with our Brand Studio team
✓ Photo material can be made available by client or be created
by our native photo team.
Package Guarenteed Runtime Pricing2
Brand Hub 15,000 views 6 weeks 52,500.-- €
43 1) Additional brand stories can be booked.
2) Plus production costs (neither discounts, nor agency commission can be granted on such costs): 8,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.B E ST C A S E S
PRODUCT STORY BASIC
44YO U R O W N STO R Y A L L A R O U N D YO U R P R O D U C T
PRODUCT STORY BASIC
Our Product Stories Basic on our Books are created with individual
concept. Editorial style in look & feel of the respective Book
enables staging of Your brand within a first-class environment,
securing a high level of credibility.
You can adress our users directly, activating them with
✓ sweepstakes
✓ voting
✓ Integrated videos and much more…
Traffic supply via Homepage-Teaser, as well as with AdBundle and
Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Story Basic S 500,000 AIs 2 weeks 10,000.-- €
Product Story Basic M 1,000,000 AIs 4 weeks 17,500.-- €
Product Story Basic L 1,500,000 AIs 6 weeks 22,500.-- €
1) Recommended runtime, can be adapted upon request
45 2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.YO U R O W N STO R Y A L L A R O U N D YO U R P R O D U C T
PRODUCT STORY BASIC
Our Product Stories Basic on our Books are created with individual
concept. Editorial style in look & feel of the respective Book
enables staging of Your brand within a first-class environment,
securing a high level of credibility.
You can adress our users directly, activating them with
✓ sweepstakes
✓ voting
✓ Integrated videos and much more…
Traffic supply via Homepage-Teaser, as well as with AdBundle and
Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Story Basic S 500,000 AIs 2 weeks 10,000.-- €
Product Story Basic M 1,000,000 AIs 4 weeks 17,500.-- €
Product Story Basic L 1,500,000 AIs 6 weeks 22,500.-- €
46 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.YO U R O W N STO R Y A L L A R O U N D YO U R P R O D U C T
PRODUCT STORY BASIC
Our Product Stories Basic on our Books are created with individual
concept. Editorial style in look & feel of the respective Book
enables staging of Your brand within a first-class environment,
securing a high level of credibility.
You can adress our users directly, activating them with
✓ sweepstakes
✓ voting
✓ Integrated videos and much more…
Traffic supply via Homepage-Teaser, as well as with AdBundle and
Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Story Basic S 500,000 AIs 2 weeks 10,000.-- €
Product Story Basic M 1,000,000 AIs 4 weeks 17,500.-- €
Product Story Basic L 1,500,000 AIs 6 weeks 22,500.-- €
47 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.YO U R O W N STO R Y A L L A R O U N D YO U R P R O D U C T
PRODUCT STORY BASIC
Our Product Stories Basic on our Books are created with individual
concept. Editorial style in look & feel of the respective Book
enables staging of Your brand within a first-class environment,
securing a high level of credibility.
You can adress our users directly, activating them with
✓ sweepstakes
✓ voting
✓ Integrated videos and much more…
Traffic supply via Homepage-Teaser, as well as with AdBundle and
Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Story Basic S 500,000 AIs 2 weeks 10,000.-- €
Product Story Basic M 1,000,000 AIs 4 weeks 17,500.-- €
Product Story Basic L 1,500,000 AIs 6 weeks 22,500.-- €
48 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.YO U R O W N STO R Y A L L A R O U N D YO U R P R O D U C T
PRODUCT STORY BASIC
Our Product Stories Basic on our Books are created with individual
concept. Editorial style in look & feel of the respective Book
enables staging of Your brand within a first-class environment,
securing a high level of credibility.
You can adress our users directly, activating them with
✓ sweepstakes
✓ voting
✓ Integrated videos and much more…
Traffic supply via Homepage-Teaser, as well as with AdBundle and
Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Story Basic S 500,000 AIs 2 weeks 10,000.-- €
Product Story Basic M 1,000,000 AIs 4 weeks 17,500.-- €
Product Story Basic L 1,500,000 AIs 6 weeks 22,500.-- €
49 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.STA G I N G YO U R P R O D U C T
PRODUCT HUB
Additionallly to microsite, Product Hubs also include 3
Product Stories Basic. Microsite, as well as the 3 product stories, will
be individually staged in look & feel of the respective Books.
You can adress our users directly, activating them with
✓ Integrated videos
✓ Social media postings and much more...
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Hub 1,500,000 AIs 6 weeks 35,000.-- €
1) Recommended runtime, can be adapted upon request
50 2) Plus production costs (neitehr discounts, nor agency commission can be granted
on such costs): 4,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.STA G I N G YO U R P R O D U C T
PRODUCT HUB
Additionallly to microsite, Product Hubs also include 3
Product Stories Basic. Microsite, as well as, the 3 product stories,
will be individually staged in look & feel of the respective books.
You can adress our users directly, activating them with
✓ Integrated videos
✓ Social media postings and much more...
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Package Guaranteed Runtime1 Pricing2
Product Hub 1,500,000 AIs 6 weeks 35,000.-- €
1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be
51 granted
on such costs): 4,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.SPONSORING 52
B E ST C A S E S
THEMATIC SPECIAL
53P O W E R U L STA G I N G W I T H I N A N E N V I R O N M E N T
W I T H H I G H T H E M AT I C A F F I N I T Y
THEMATIC SPECIAL
Thematic specials include sponsoring of a microsite, which is
entirely dedicated to a specific topic. The sponsoring package
includes an exclusive client presence on special‘s start, as well as
on all article sites:
✓ Sponsoring header and footer
✓ Integration of ads (Fireplace or Wallpaper and Content Ad or
Mobile Medium Rectangle)
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Additionally Product Stories Basic and Brand Stories can be
integrated into Specials.
Package Guaranteed Runtime1 Pricing2
Thematic special S 300,000 AIs 1 week 13,000.-- €
Thematic special M 600,000 AIs 2 week 23,000.-- €
Thematic special L 1,200,000 AIs 4 week 36,000.-- €
54 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.P O W E R U L STA G I N G W I T H I N A N E N V I R O N M E N T
W I T H H I G H T H E M AT I C A F F I N I T Y
THEMATIC SPECIAL
Thematic specials include sponsoring of a microsite, which is
entirely dedicated to a specific topic. The sponsoring package
includes an exclusive client presence on special‘s start, as well as
on all article sites:
✓ Sponsoring header and footer
✓ Integration of ads (Fireplace or Wallpaper and Content Ad or
Mobile Medium Rectangle)
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Additionally Product Stories Basic and Brand Stories can be
integrated into Specials.
Package Guaranteed Runtime1 Pricing2
Thematic special S 300,000 AIs 1 week 13,000.-- €
Thematic special M 600,000 AIs 2 week 23,000.-- €
Thematic special L 1,200,000 AIs 4 week 36,000.-- €
55 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errorsP O W E R U L STA G I N G W I T H I N A N E N V I R O N M E N T
W I T H H I G H T H E M AT I C A F F I N I T Y
THEMATIC SPECIAL
Thematic specials include sponsoring of a microsite, which is
entirely dedicated to a specific topic. The sponsoring package
includes an exclusive client presence on special‘s start, as well as
on all article sites:
✓ Sponsoring header and footer
✓ Integration of ads (Fireplace or Wallpaper and Content Ad or
Mobile Medium Rectangle)
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Additionally Product Stories Basic and Brand Stories can be
integrated into Specials.
Package Guaranteed Runtime1 Pricing2
Thematic special S 300,000 AIs 1 week 13,000.-- €
Thematic special M 600,000 AIs 2 week 23,000.-- €
Thematic special L 1,200,000 AIs 4 week 36,000.-- €
56 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.P O W E R U L STA G I N G W I T H I N A N E N V I R O N M E N T
W I T H H I G H T H E M AT I C A F F I N I T Y
THEMATIC SPECIAL
Thematic specials include sponsoring of a microsite, which is
entirely dedicated to a specific topic. The sponsoring package
includes an exclusive client presence on special‘s start, as well as
on all article sites:
✓ Sponsoring header and footer
✓ Integration of ads (Fireplace or Wallpaper and Content Ad or
Mobile Medium Rectangle)
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Additionally Product Stories Basic and Brand Stories can be
integrated into Specials.
Package Guaranteed Runtime1 Pricing2
Thematic special S 300,000 AIs 1 week 13,000.-- €
Thematic special M 600,000 AIs 2 week 23,000.-- €
Thematic special L 1,200,000 AIs 4 week 36,000.-- €
57 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.P O W E R U L STA G I N G W I T H I N A N E N V I R O N M E N T
W I T H H I G H T H E M AT I C A F F I N I T Y
THEMATIC SPECIAL
Thematic specials include sponsoring of a microsite, which is
entirely dedicated to a specific topic. The sponsoring package
includes an exclusive client presence on special‘s start, as well as
on all article sites:
✓ Sponsoring header and footer
✓ Integration of ads (Fireplace or Wallpaper and Content Ad or
Mobile Medium Rectangle)
Traffic supply via Homepage-Teaser, as well as with AdBundle
and Mobile Medium Rectangle in Run of Site.
Additionally Product Stories Basic and Brand Stories can be
integrated into Specials.
Package Guaranteed Runtime1 Pricing2
Thematic special S 300,000 AIs 1 week 13,000.-- €
Thematic special M 600,000 AIs 2 week 23,000.-- €
Thematic special L 1,200,000 AIs 4 week 36,000.-- €
58 1) Recommended runtime, can be adapted upon request
2) Plus production costs (neitehr discounts, nor agency commission can be granted on such costs): 2,000.-- €
All rates plus VAT, where applicable. Subject to alteration and printing errors.PARTNERSHIPS 59
E X C LU S I V E & LO N G -T E R M
PARTNERSHIP
Whenever pursuing a strategic communication goal, which cannot be
achieved with media alone, a partnership is the ideal solution.
✓ We create Your ideal environment and the beginning of a customer
experience
✓ Our industry-sector exclusive partnership secures a high level of
visibility with individual integrations (logo, sticky bar, text links)
directly on website.
✓ Strong media staging on portal provides image transfer
✓ Tailor-made storytelling, meeting users‘ interests and needs, staged
according to the respective topic.
Tailor-made concepts upon request!
60PARTNERSHIPS
BEST CASES
TELEKOM PREMIUM PARTNERSHIP (2016 – 2018) DAK PREMIUM PARTNERSHIP (2017 – ongoing)
OBI PREMIUM PARTNERSHIP (2019 – ongoing) ERDINGER ALKOHOLFREI CO-PARTNERSHIP (2017 – 2019)
61C O N TA C T
DIGITAL SALES
Region north/east Region south
Emily Mierendorff Daniel Maubach
Director Digital Sales north/east Director Digital Sales south
+49 (0) 151 44047127 +49 (0) 151 12446577
emily.mierendorff@axelspringer.com daniel.maubach@axelspringer.com
Region north Region mid/southwest
Jörn Brauner Philipp Matschoss
Stellv. Director Digital Sales north Director Digital Sales mid/southwest
+49 (0) 151 44047716 +49 (0) 151 44619898
joern.brauner@axelspringer.com philipp.matschoss@axelspringer.com
Region west Region southwest
Sven Heintges Daniel Seiler
Director Digital Sales west Unit Manager Digital Sales southwest
+49 (0) 151 58451106 +49 (0) 151 16157006
sven.heintges@axelspringer.com daniel.seiler@axelspringer.com
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