MEDIA INFORMATION 2019 - The leading magazine dedicated to miniature cars - PRICE LIST No. 30 - Delius Klasing
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA INFORMATION 2019
The leading magazine dedicated to miniature cars
Fotos: © M. Bolsinger, U. Biene, C. Hoffmann, Blackys Studio
PRICE LIST No. 30
SUMMARY 2
MODELL FAHRZEUG
The magazine 3 Details of printing 9
Dimensions / Rates
Editorial section 4 Display Ads 10
Special rate Modell Markt 5 Specifications website 11
Ad Specials 6 CONTACT 12
Click
Publication schedule 7 content
for instant
information
DK-Brand-Combination 8
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
THE MAGAZINE 3
SAMMELN: Zwei Land Rover Defender im Camel-Outfit von Almost Real Models in 1:18
D iese Modelle fallen so aus dem
Rahmen wie eine Oase in der
Egal ob Defender 90
oder 110, die Cockpits
Karawahnsinn
Wüste Gobi. Gleich zwei Land Rover und den Kofferraum
Discovery aus der „Camel-Trophy“- der 1:18-Landys hat
Edition liefert Almost Real Models in Almost Real Models
1:18 aus. Beginnen wir mit dem Typ perfekt den Origina-
110, also mit dem langen Radstand len nachempfunden
und vier beweglichen Seitentüren.
Wahnsinn, was Almost Real Models in 1:18 da mit seinen beiden Das Modell ist ein echter Hammer.
Halten wir uns nicht bei den fünf
Land Rover Defender auf die vier Geländereifen gestellt hat. beweglichen Türen und der auf-
klappbaren Motorhaube mit einem
exzellenten Miniaturmotor darunter
auf. Kommen wir gleich zu den
Extra-Gimmicks wie dem hölzernen
Boden für den Dachgepäckträger,
den Benzinkanistern, den Koffern
und Kisten und der Axt, die beigelegt Was Almost Real Mo-
ist, den oben seitlich montierten dels bei seinen „Ca-
Alublechen als Anfahrhilfen (analog, mel-Trophy“-Editio-
nicht elektronisch), dem hochgeleg- nen auf den Dächern
ten Ansaugstutzen, dem Spaten auf in 1:18 nachzeichnet,
dem vorderen Kotflügel, den grob- ist einfach großartig
stolligen Reifen auf beigebraunen gelungen
Stahlfelgen und dem Bullenfänger
mit Seilwinde, der aus Steifigkeits-
gründen mit dem Rahmen des
Dachgepäckträgers verspannt ist.
Wir sind aber noch nicht fertig: Denn zwei Türen weniger, kommt ohne werklichen Dinge. Die Lackierung ist Der Motor ist einfach
da gilt es noch die sechs runden Holzboden aus, präsentiert dafür ebenso glänzend wie ausreichend klasse. Beim Land
Zusatzscheinwerfer auf dem Dach aber Alukisten und Benzinkanister dünn, die Schablonenlackierungen Rover Defender 110
und ein Top-Interieur zu erwähnen. auf dem kürzeren Dach und hat sind makellos, und die Dekorationen, fehlt nicht einmal die
Luft holen, anschauen, staunen und ebenfalls sechs Zusatzscheinwerfer egal ob Tamponprint oder Decal, hat Dachverspannung des
an der Kasse bitte nicht vergessen, im Hochparterre. Kein Zweifel: Wenn der Hersteller aufmerksam verarbei- Gepäckträgers im
239,95 Euro zu entrichten. Dann wir in fünf Jahren einmal über die tet. In Sachen Geländewagen in 1:18 Maßstab 1:18.
gehört dieses Schmuckstück Ihnen, Ikonen reden, die das Die-Cast-Label setzt Almost Real mit diesem Duo
und jeder Sammler wird Sie darum Almost Real Models in Deutschland Maßstäbe, wie den Asiaten dies
Fotos: C. Hoffmann
beneiden. bekannt gemacht haben, dann wer- schon einmal mit dem ganz frühen
Beim Land Rover Defender 90 den diesen beiden camelbraunen Range Rover I im Bburagomaßstab
(219,95 Euro) ist diese Idee dann Milestones dazugehören. Besonders gelungen ist. Da ist sozusagen jedes
noch einmal auf den kurzen Rad- wichtig: Neben lauter Offroad- Sandkorn an seinem richtigen Platz.
stand verdichtet, hat folglich also Bling-Bling stimmen auch die hand- Andreas A. Berse
58 MODELL FAHRZEUG 5/2018 MODELL FAHRZEUG 5/2018 59
Published since THE MAGAZINE MARKET POSITION
1990
MODELL FAHRZEUG – the No. 1 Its market-leading position makes
Total circulation
MODELL FAHRZEUG is the leading MODELL FAHRZEUG an information
30,000 copies
German-language special interest source of undisputed standing for the
Frequency of publication magazine for model cars. Established entire market, from consumers to
6 × per year
in 1990, MODELL FAHRZEUG industry representatives, manufacturers,
Magazine size enhanced its representation of model- distribution companies and, as the vital
210 mm × 280 mm car collectors´ interests in 2015 thanks link in the supply chain, retailers.
Processing to the assimilation of modell magazin.
Saddle stitch With its quality journalism and QUALIFICATION OF THE
Copy price outstanding photography, MODELL READERS
6,20 € FAHRZEUG is a worthy part of
MODELL FAHRZEUG readers are
Delius Klasing Verlag´s automotive
experts and active buyers. They are
magazine range.
thought leaders and often share their
The latest news, comprehensive
knowledge with other fans. The annual
reporting and clear reviews make
reader vote for “Model Car of the
MODELL FAHRZEUG much more than
Year” is testament to the knowledge
just a guide for its readers. Model-car
of the magazine and its readers, and
collectors and builders of all kinds, fans
the high level of participation is a
of limited series and hand-built models,
reflection of the strong bond between
and RC and slot car enthusiasts enjoy
them. Evaluation of the result allows the
the great mix of topics in this bimonthly
editors to draw firm conclusions about
publication.
purchasing behaviour, the image of
Large-format photos and carefully
individual brands and market share.
arranged detailed shots of the miniatures
Such dialogue is based on their well-
contribute to the unique character of
founded knowledge of contemporary
MODELL FAHRZEUG magazine.
and classic road and race cars.
DIMENSIONS / RATES 4
EDITORIAL SECTION
SIZE B/W 4C
1/1 1.980,– € 3.170,– €
1/2 1.050,– € 1.640,– €
1/3 685,– € 1.080,– €
1/4 525,– € 820,– €
2/1 page
Trim size* 420 × 280 2/1 3.960,– € 6.340,– €
SPECIAL POSITIONS 4C
Back cover 3.600,– €
Inside back cover 3.400,– €
Inside front cover 3.500,– €
Other special positions with up to 20% extra charge. The prices quoted are exclusive VAT.
1/1 page
Trim size* 210 × 280
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
2 adverts 5% 2 pages 5% 2 issues 5%
4 adverts 10% 3 pages 10% 3 issues 10%
6 adverts 15% 6 pages 15% 4 issues 15%
1/2 page vertical 1/2 page horizontal
Type area 90 × 248 Type area 182 × 124 9 adverts 18% 9 pages 20% 5 issues 20%
Trim size* 105 × 280 Trim size* 210 × 140 12 adverts 21% 12 pages 25%
1/3 page vertical 1/3 page horizontal 10% START-DISCOUNT FOR NEW CUSTOMERS
Type area 52 × 248 Type area 182 × 76
Trim size* 70 × 280 Trim size* 210 × 94
AGENCY COMMISSION 15%
Reprints and pdfs of editorial content on request.
Please ask for our price list.
1/4 page 2-columns
Type area 90 × 124
* All advertisements with bleed format must have a trim of 5 mm around the page.
All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
DIMENSIONS / RATES 5
SPECIAL RATE „MODELL MARKT“
1/4 page 1/4 page 1/4 page 1/8 page 1/16 page 1/32 page
1-column 2-columns 4-columns 1-column vertical Type area 43 × 28
Type area 43 × 252 Type area 90 × 124 Type area 184 × 60 Type area 43 × 124 Type area 43 × 60
2-columns horizontal
Type area 90 × 60 Type area 90 × 28
Minimum size for ads containing URL: 1-column, 10 mm
All format specification in mm (width x height) SIZE B/W OR 4C
1/4 400,– €
1/8 200,– €
1/16 100,– €
CLASSIFIED ADVERTISING PER MM/1-COLUMN 1/32 50,– €
B/W or 4-C = 1.70 € The prices quoted are exclusive VAT.
Minimum height of advert 10 mm
FURTHER FORMATS ON REQUEST!
TEXT ONLY ADS
4,00 € per line
DISCOUNTS
Text-only ads are not discounted
FREQUENCY DISCOUNT (applies to layouted ads only)
up to 2 ads 5%
CODE CHARGE
up to 4 ads 10 %
9,24 €
up to 6 ads 15 %
up to 9 ads 18 %
up to 12 ads 21 %
10% START-DISCOUNT FOR NEW CUSTOMERS
AGENCY COMMISSION 15%
AD SPECIALS 6
LOOSE INSERTS
WEIGHT PRICE MAX. SIZE INSERTION
up to 25 g 90.00 € per mil
200 x 270 mm (width x height)
up to 50 g 120.00 € per mil 3 samples when placing Total circulation
the order
up to 75 g 145.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
TIP-ONS
SIZE PRICE
+ Costs for the 1/1 page carrier advertisement
Postcard 47.00 € per mil
+ Extra expenses for booking the subscription circulation.
Booklet 68.00€ per mil
Stand samples and 10 adhesive inserts for test run
Test sample 77.00 € per mil before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
6-pages 130.00 € per mil Size: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
Insertion: only overall
Further more on request Position: In the middle of the magazine „artificial middle“
(Additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Editorial XXL-Specials available (center spread). Just ask for your special offer.
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All others special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
PUBLICATION SCHEDULE 7
BOOKING PRINT DATA
ISSUE FIRST SELLING DAY SPECIAL TOPICS* DEADLINE DEADLINE
01/2019 12.12.2018 NEWS PREVIEW 2019 07.11.2018 14.11.2018
02/2019 11.02.2019 NEWS FROM THE TOY TRADE 07.01.2019 14.01.2019
03/2019 10.04.2019 CLASSICAL SPECIAL 27.02.2019 06.03.2019
04/2019 12.06.2019 PRESENTATION FROM THE READER SELECTION 02.05.2019 08.05.2019
05/2019 14.08.2019 RACING/ COLLECTOR-PROFILE 10.07.2019 17.07.2019
06/2019 09.10.2019 ADDRESS-ALMANACH / IAA 2019 04.09.2019 11.09.2019
01/2020 11.12.2019 AGRICULTURAL MODELS 06.11.2019 13.11.2019
* Subject to change due to topicality.
IMPORTANT EVENTS AND DATES* 2019
30.01. - 03.02.2019 INTERNATIONAL TOY TRADE Nürnberg www.spielwarenmesse.de
07.03. - 10.03.2019 RETRO CLASSICS Stuttgart www.retro-classics.de
04.04. - 07.04.2019 INTERMODELLBAU Dortmund www.intermodellbau.de
10.04. - 14.04.2019 TECHNO CLASSICA Essen www.siha.de
12.09. - 22.09.2019 IAA Frankfurt www.iaa.de
03.10. - 06.10.2019 MODELL-HOBBY-SPIEL Leipzig www.modell-hobby-spiel.de
* No responsibility is taken for the correctness of this information.
DK-BRAND-COMBINATION 8
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
DETAILS OF PRINTING 9
PRINTING PROCESS
Content: Web-fed offset (profile: PSO LWC Improved, max. 300% area coverage)
Cover: Sheet-fed offset (profile: ISO Coated V2, max. 330% area coverage)
European colour scale. Slight tone values depend on the printing process.
FILE FORMATS
Adobe-PDF /X-4 /X-3 /X-1a
Mode: CMYK
FONTS
All used fonts have to be integrated or changed into pathways.
RESOLUTION
300 dpi for b/w or colour images
1200 dpi for line illustrations
IMPORTANT INFORMATION
All important elements (texts, images, illustrations) have to be placed at least 5 mm away from the trim.
Costs for data generation are not included in the advertisement price.
Special colours and data in the RGB-Mode are not processable. The customer is responsible for the correct data transfer and the
replication quality. The printer does not conduct any corrections.
PROCESSING
saddle stitch
DATA DELIVERY
Monika Grell
m.grell@delius-klasing.de
AD MANAGER TERMS OF PAYMENT Postbank Hannover
SUPPORT MEDIA SALES BIC PBNKDEFFXXX
Payment in advance is much
PRINT
preferred, sometimes compulsory. IBAN DE65 2501 0030 0109 0213 01
Monika Grell
It can be made either by credit card
telephone: +49 521 559 264 STANDARD TERMS AND
(Visa or Master Card) or money
m.grelll@delius-klasing.de CONDITIONS
transfer (bank account):
The current terms and conditions are
Commerzbank Bielefeld available at www.delius-klasing.de/agb
BIC DRES DE FF 480
IBAN DE20 4808 0020 0208 3942 00
DISPLAY ADS WWW.MODELLFAHRZEUG.DE 10
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 10,00 €
Medium Rectangle 300 × 250 40,00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40,00 €
HalfpageAd 300 × 600 49,00 €
XXL Banner 728 × 90 30,00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37,00 €
Wallpaper 728 × 90 and 120/160 × 600 59,00 €
FloorAd 1200 × 200 70,00 €
Page Impressions CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
2,423
Visits
1,167
Unique User
1,020
According to the publisher 08/18
COMBINATION CROSSMEDIA + Sticky € 2.50 CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Expandable € 5.00 CPT
200,000 AI 5% 2 Websites 5%
400,000 AI 7% 3 Websites 7% Crossmedia discount
AGENCY COMMISSION 15%
print / online 10 %
650,000 AI 10% 4 Websites 10% (on online price) Creation of the advertisement with a surcharge
800,000 AI 15% 5 Websites 15%
FULLSIZE BANNER MEDIUM RECTANGLE SKYSCRAPER / HALFPAGE AD XXL BANNER
468 × 60 300 × 250 120/160 × 600 / 300 × 600 728 × 90
Additional
online-ads on
request.
×
WALLPAPER FLOOR AD
728 × 90 + 120/160 × 600 1200 × 200
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All format specifications in pixel. www.dk-mediasales.de/mediadatenSPECIFICATIONS WEBSITE 11
DELIVERY OF THE BANNER HTML5 ZIP file
By e-mail, no later than 4 working days prior the booked Please bundle the HTM5 creative into a ZIP file following these
starting date. We need the link separately. rules:
Delius Klasing reserves the right to postpone the campaign if • Name the main html file „index.html“ (without the quote
the delivery of an advertisement is delayed or the banner does characters)
not comply with the technical specifications. In that case we
• Place the index.html file into the root of the ZIP file (do not
will postpone the campaign to the number of days that the ad
place it in a sub-folder)
content arrived late. Therefore the contractually agreed runtime
and ad impression volume stays the same. • Place the assets into sub-folders or into the root of the ZIP
file; if you choose sub-folders, do not compress them
CALCULATION BASE
If you book a CPT campaign, please consider the calculation • Only use assets used by the HTML5 creative (do not use
base of Ad Impressions determined by our Adserver. „orphan“ assets)
• Keep the ZIP file as light as possible
CHANGE OF THE BANNER CREATIVE
It is no problem to change your banner motif during your Supported file formats in HTML5 ads
campaign runtime. It is also possible to place more than one
ad on your booked banner space. File format File name extension
HTML, CSS, Javascript html, css, js
DISPLAY ADS – WEBSITE
Image jpg, jpeg, png, gif
Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
Video/Audio/Playlist mp4, m4v, wmv, m4a, avi,
File size: max. 80 KB per ad
webm, 3gp, ogg, mp3, aac,
HTML5-ADS ogv, m3u8
Other txt, zip, xml
Content of the HTML5 Banner
For HTML5 video assets, the most common formats are
Here is a list of items you will find in most HTML5 creatives:
H.264/MP4 and VP8/WebM. At a minimum, HTML5 video
• main html file, typically named „index.html“ should be transcoded into these two formats.
• assets: image files (e. g. png), video files (e. g. mp4) etc.
• css file
• javascript file
ONLINE MARKETER AD MANAGER
SUPPORT MEDIA SALES
OnVista Media GmbH
DIGITAL
Brabanter Str. 53
Robin Döberl
50672 Köln
telephone: +49 521 559 310
Christian Klein
r.doeberl@delius-klasing.de
telephone: +49 221 888 908 11
christian.klein@onvista.deCONTACT 12
AD MANAGER MEDIA SALES
Monika Grell | telephone +49 521 559 264 | m.grell@delius-klasing.de
DELIUS KLASING PROJECT MANAGER EDITORIAL OFFICE
PUBLISHING HOUSE Christian Ludewig Editor in Chief
Siekerwall 21 telephone: +49 521 559 902 Andreas A. Berse
33602 Bielefeld c.ludewig@delius-klasing.de P. O. Box 55 11 29
telephone: +49 521 559 0 90218 Nürnberg
AD MANAGER telephone: +49 911 9404640
PUBLISHING DIRECTOR MEDIA SALES a.berse@die-redakteure.info
Olaf Klinger Monika Grell
telephone: +49 521 559 264
m.grell@delius-klasing.deYou can also read
