MEDIA INFORMATION 2022 - MTV Spotti
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MEDIA 2022 INFORMATION Television advertising: MTV3, Sub, AVA, regional advertising Video advertising (instream): mtv.fi, mtvuutiset.fi
Total TV: television advertising
Targeted RBS buying
Define the target group for your brand and the number of contacts you want Media products of targeted RBS buying
to reach in different dayparts, and we'll take care of rest. With targeted RBS
Break connection
buying, you will be given a contact guarantee, whereby you only pay for the
Break connection means placing two different commercials from the
guaranteed contacts you want.
same customer in the same commercial break. The order of showings
can be defined freely. Break connection is granted without additional
In targeted RBS buying, commercials float during the campaign period, which cost. The commercials receive a shared contact guarantee.
means the final number of showings, placements and specific days cannot be
predetermined for the campaign. Combinations of different buying methods
Fixed program-specific buying, fixed target group buying and
In MTV3's prime time there are season-specific programs available through targeted RBS buying
only the program-specific buying method. For the same campaign, the customer may buy program-specific
showings either with fixed program-specific buying or fixed target group
buying, as well as floating advertising time in targeted RBS buying. This
Price allows combining program environment with cost efficiency. A
In targeted buying, national daypart-specific CPT and CPP prices are determined for guarantee, in accordance with the Terms of Sale, will be granted for the
each target group. The prices in the targeted RBS buying price list are gross prices campaign in available target groups of targeted RBS buying.
for 30 seconds with a seasonal index of 100. For seasonal indexes, see page 20.
Contact guarantee
In targeted RBS buying you pay only for the contacts you buy, and we guarantee
that they are reached. MTV Oy is responsible for the final placement of the spots so
that the number of purchased contacts in the selected target groups is reached.
MTV3
targeted RBS buying prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 413 41,97 65,82 593 930
25–54 2 074 23,63 34,04 490 706
women 25–54 1 011 45,90 64,39 464 651
men 25–54 1 063 46,94 69,61 499 740
25–64 2 795 15,56 21,79 435 609
35–64 2 090 16,79 24,11 351 504
women 35–64 1 034 32,30 44,97 334 465
men 35–64 1 056 35,32 51,70 373 546
45–64 1 382 24,82 31,91 343 441
18+ 4 492 7,01 10,69 315 480
main purchasers
Sub
targeted RBS buying prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
15–44 2 017 22,61 46,50 456 938
25–44 1 413 25,83 51,31 365 725
25–54 2 074 16,73 32,11 347 666
women 25–54 1 011 39,07 73,89 395 747
men 25–54 1 063 29,44 58,98 313 627
25–64 2 795 11,95 22,90 334 640
35–64 2 090 14,64 26,70 306 558
women 35–64 1 034 36,56 64,41 378 666
men 35–64 1 056 24,24 48,20 256 509
18+ 4 492 8,59 15,52 386 697
main purchasers
AVA
targeted RBS buying prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 413 31,71 47,35 448 669
25–54 2 074 16,54 25,27 343 524
women 25–54 1 011 25,82 38,97 261 394
25–64 2 795 8,98 15,81 251 442
35–64 2 090 10,24 17,80 214 372
women 35–64 1 034 17,79 29,40 184 304
18+ 4 492 4,61 9,66 207 434
main purchasersTotal TV: television advertising
Fixed target group buying
Fixed target group buying is a program-specific product based on each Media products of fixed target group buying
channel’s target group pricing.
Break connection
Break connection means placing two different commercials
The desired programs, the number of them and the showing dates are
from the same customer in the same commercial break. The
agreed beforehand.
order of showings can be defined freely. Break connection is
granted without additional cost. The commercials receive a
The difference of this buying method compared to program-specific shared contact guarantee.
buying is that the selection of programs is more limited.
Price
In fixed target group buying, each target group has a national daypart-specific
CPT and CPP price. The prices in the price list are gross prices for 30 seconds
with a seasonal index of 100. The pricing is based on targeted RBS buying gross
prices +5 %. For seasonal indexes, see page 20.
Contact guarantee
Customers are granted a contact guarantee for their campaigns in the
commercial break audience for available target groups of targeted RBS buying.
Specific granting criteria for contact guarantee can be found in the Terms of
sale.MTV3
fixed target group buying prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 413 44,09 69,14 623 977
25–54 2 074 24,83 35,73 515 741
women 25–54 1 011 48,17 67,66 487 684
men 25–54 1 063 49,29 73,10 524 777
25–64 2 795 16,35 22,86 457 639
35–64 2 090 17,66 25,31 369 529
women 35–64 1 034 33,95 47,20 351 488
men 35–64 1 056 37,12 54,26 392 573
45–64 1 382 26,05 33,50 360 463
18+ 4 492 7,37 11,22 331 504
main purchasersSub
fixed target group buying prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
15–44 2 017 23,75 48,83 479 985
25–44 1 413 27,11 53,86 383 761
25–54 2 074 17,55 33,70 364 699
women 25–54 1 011 41,05 77,55 415 784
men 25–54 1 063 30,95 61,90 329 658
25–64 2 795 12,56 24,04 351 672
35–64 2 090 15,36 28,04 321 586
women 35–64 1 034 38,39 67,60 397 699
men 35–64 1 056 25,47 50,57 269 534
18+ 4 492 9,02 16,30 405 732
main purchasersAVA
fixed target group buying prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 413 33,26 49,68 470 702
25–54 2 074 17,36 26,52 360 550
women 25–54 1 011 27,10 40,95 274 414
25–64 2 795 9,45 16,60 264 464
35–64 2 090 10,77 18,71 225 391
women 35–64 1 034 18,67 30,85 193 319
18+ 4 492 4,83 10,15 217 456
main purchasersTotal TV: television advertising
Program-specific buying
In program-specific buying, suitable programs are selected to support Media products of program-specific buying
brand advertisement. In this buying method, the programs, the number
of showings and the showing dates in the campaign are agreed Break connection
Break connection means placing two different commercials from
beforehand.
the same customer in the same commercial break. The order of
showings can be defined freely. Break connection is granted
A suitable program environment supporting brand message improves
without additional cost. The commercials get a shared contact
the efficiency of an advertisement, and the advertiser reaches contacts guarantee.
of high quality.
Specific placement
Every season there may be certain programs on MTV3’s prime time that In program-specific buying, a specific placement of the commercial
are available only by program-specific buying method. can be determined for a 6 % extra fee. The specific placement is
either the first or the last ad placement of a selected national
commercial break.
Price
The programs have fixed 30-second gross prices (with a seasonal index of 100)
Specific break
valid from the time of booking. For seasonal indexes, see page 20.
In program-specific buying, a specific break for the commercial can
be determined for a 3 % extra fee. The specific break is on a
Contact guarantee selected national commercial break.
The advertiser is granted a contact guarantee for their campaigns in the Break definitions:
commercial break audience for available target groups of targeted RBS buying. o E = start break
Specific granting criteria for contact guarantee can be found on the Terms of o S1 = first center break
sale. o S2 = second center break etc.Total TV: television advertising
Regional advertising on MTV3
MTV3's 17 viewing regions in Finland offer advertisers numerous options and Methods of buying
choices. For example, a chain store may choose a combination of national In regional advertising, program-specific buying, fixed target
and regional campaign: a brand campaign covering the whole country, and group buying and targeted RBS buying follow the same principles
an associated local dealer campaigning. as in national campaigning. Seasonal indexes, break connection
and contact guarantees are the same in local campaigns as they
Adding the power of locality in campaigning speeds up sales to a new level. If are in national campaigning. For seasonal indexes, see page 20.
the market is smaller than the whole country, it’s affordable to familiarize
Specific placement or specific break options are not available in
customers with your place of sales in that specific region only.
regional advertising.
The maximum spot length for an advertisement in regional advertising is 20
seconds. The total maximum duration for regional break connection spots is
also 20 seconds. Per single campaign, there can only be one break
connection spot in the region connected to a national break connection spot.
Price
Each region has its own pricing factor, which is used to determine the price for local
advertising.
In program-specific buying, the pricing factor is used to multiply the currently valid
gross price of a national 30-second program-specific ad. In targeted RBS buying
and fixed target group buying, the gross CPP price of a national 30-second ad for a
specific target-group is multiplied by the pricing factor.Regional population and pricing factors 2022 REGION ABBREVIATION SHARE PRICING FACTOR Uusimaa UM 31,5 % 50 Pirkanmaa PM 11,8 % 18,4 Varsinais-Suomi VS 8,7 % 13,6 Päijät-Häme PH 3,8 % 7,3 Kymenlaakso KL 3,2 % 6,1 Keski-Suomi KS 5,2 % 9,3 Oulu OU 5,5 % 10,5 Kainuu KA 1,4 % 3,5 Pohjois-Savo PS 4,8 % 8,5 Pohjois-Karjala PK 2,9 % 5,5 Pohjanmaa PO 6,2 % 9,7 Keski-Pohjanmaa KP 3,2 % 6,1 Etelä-Savo ES 2,2 % 5,5 Etelä-Karjala EK 2,2 % 5,5 Satakunta SA 3,9 % 7,4 Meri-Lappi ML 1,1 % 2,8 Lappi LA 2,4 % 6 Source: Statistics Finland, population 31.12.2020
MTV3 viewing regions
Utsjoki
Inari
Enontekiö
Muonio
Kittilä Sodankylä
Savukoski
LAPPI
Kolari
Pelkosenniemi
Pello Salla
Kemijärvi
Rovaniemi
Ylitornio
MERI-
Posio
LAPPI Tervola
Ranua
Kuusamo
Tornio Keminmaa
Simo
Kemi
Pudasjärvi Taivalkoski
Ii
Yli-Ii
OULU
Hailuoto Oulu Suomussalmi
Oulunsalo
Kempele Utajärvi
Lumijoki Puolanka
Muhos
Hyrynsalmi
Tyrnävä
Raahe
Siikajoki
Liminka KAINUU
Vaala Ristijärvi
Pyhäjoki Paltamo
Merijärvi
Siikalatva
Kalajoki Oulainen
Alavieska Kuhmo
Ylivieska Haapavesi
Pyhäntä Kajaani
KESKI-POHJANMAA Sotkamo
Kannus Nivala Kärsämäki
Luoto
Kokkola Sievi Vieremä
Haapajärvi Valtimo
Pietarsaari Kruunupyy Toholampi Sonkajärvi
Kiuruvesi Nurmes
Pedersöre Kaustinen Reisjärvi Pyhäjärvi
Uusikaarlepyy Iisalmi Rautavaara
Lestijärvi
Evijärvi Veteli Halsua
Pihtipudas
POHJOIS- Lieksa
Lapinlahti
Lappajärvi
Kauhava
Perho
Kinnula
S AV O
Pielavesi
Juuka POHJOIS-
Mustasaari Vimpeli Kivijärvi Keitele
Vaasa Isokyrö Kyyjärvi
Viitasaari
Siilinjärvi KARJALA
Lapua Alajärvi Karstula Kannonkoski Kaavi
Maalahti Laihia Tervo Kontiolahti
Ilomantsi
Korsnäs Seinäjoki KESKI- Vesanto Kuopio
Kuortane Soini Tuusniemi Polvijärvi
Kurikka Ilmajoki
SUOMI Joensuu
Närpiö POHJANMAA Saarijärvi Äänekoski
Rautalampi Outokumpu
Teuva Alavus Ähtäri Konnevesi Suonenjoki
Jalasjärvi Liperi
Kaskinen Leppävirta
Kauhajoki Multia Uurainen
Laukaa Heinävesi
Karijoki
Virrat Keuruu Hankasalmi Pieksämäki Rääkkylä Tohmajärvi
Kristiinankaupunki Kihniö Petäjävesi Varkaus
Isojoki Karvia
Mänttä- Jyväskylä Joroinen
Enonkoski
Parkano Ylöjärvi Muurame
Ruovesi Vilppula Toivakka Kangasniemi Rantasalmi Kitee
Kankaanpää
Merikarvia
Siikainen Jämijärvi PIRKAN- Jämsä
Juva Savonlinna
Pomarkku
Ikaalinen M A A Juupajoki Luhanka Joutsa Mikkeli Sulkava
S AT A K U N T A
Pori Ulvila
Hämeenkyrö Orivesi
Tampere Kuhmoinen Hartola Hirvensalmi E T E L Ä - S AV O
Sysmä Parikkala
Nakkila Nokia Pirkkala Pertunmaa Puumala
Kangasala
Eurajoki
Harjavalta
Kokemäki
Sastamala
Lempäälä
Pälkäne P Ä I J ÄT -
Heinola Mäntyharju
Ruokolahti Rautjärvi
E T E L Imatra
Ä-
Vesilahti Padasjoki
Rauma
Eura Huittinen Punkalaidun Akaa
Valkeakoski
Hämeenlinna
HÄME Taipalsaari
Pyhäranta Säkylä Urjala
Asikkala Savitaipale
Kouvola
Lemi
KARJALA
Loimaa Humppila Hattula Hollola
Lahti
KYMEN-
Laitila
Oripää
Marttila
Forssa Janakkala Luumäki
Lappeenranta
Uusikaupunki Jokioinen Iitti
Kärkölä
Vehmaa
Mynämäki Pöytyä
Nousiainen
Aura
Ypäjä
Tammela
Loppi
Hausjärvi Orimattila LAAKSO
Rusko Koski Riihimäki
Lieto Pukkila Hamina Miehikkälä
Kustavi Masku
Turku Somero
Karkkila HyvinkääMäntsälä Myrskylä
Taivassalo Raisio
Paimio Nurmijärvi Järvenpää Askola
Lapinjärvi Kotka
Virolahti
Naantali Kaarina Sauvo Salo Lohja Tuusula Kerava
Vihti Pyhtää
Pornainen
UUSIMAA
Loviisa
VA R S I N A I S - Porvoo
Länsi-Turunmaa Espoo Vantaa Sipoo
SUOMI Siuntio
Kauniainen
Helsinki
Kemiönsaari Raasepori Inkoo Kirkkonummi
HankoMunicipalities by viewing regions Akaa Pirkanmaa Hämeenkyrö Pirkanmaa Karkkila Uusimaa Kuhmoinen Pirkanmaa Alajärvi Pohjanmaa Hämeenlinna Pirkanmaa Karstula Keski-Suomi Kuopio Pohjois-Savo Alavieska Keski-Pohjanmaa Ii Oulu Karvia Pohjanmaa Kuortane Pohjanmaa Alavus Pohjanmaa Iisalmi Pohjois-Savo Kaskinen Pohjanmaa Kurikka Pohjanmaa Asikkala Päijät-Häme Iitti Kymenlaakso Kauhajoki Pohjanmaa Kustavi Varsinais-Suomi Askola Uusimaa Ikaalinen Pirkanmaa Kauhava Pohjanmaa Kuusamo Lappi Aura Varsinais-Suomi Ilmajoki Pohjanmaa Kauniainen Uusimaa Kyyjärvi Keski-Suomi Enonkoski Etelä-Savo Ilomantsi Pohjois-Karjala Kaustinen Keski-Pohjanmaa Kärkölä Päijät-Häme Enontekiö Lappi Imatra Etelä-Karjala Keitele Pohjois-Savo Kärsämäki Keski-Pohjanmaa Espoo Uusimaa Inari Lappi Kemi Meri-Lappi Köyliö Satakunta Eura Satakunta Inkoo Uusimaa Kemijärvi Lappi Lahti Päijät-Häme Eurajoki Satakunta Isojoki Pohjanmaa Keminmaa Meri-Lappi Laihia Pohjanmaa Evijärvi Keski-Pohjanmaa Isokyrö Pohjanmaa Kemiönsaari Varsinais-Suomi Laitila Varsinais-Suomi Forssa Pirkanmaa Janakkala Pirkanmaa Kempele Oulu Lapinjärvi Uusimaa Haapajärvi Keski-Pohjanmaa Joensuu Pohjois-Karjala Kerava Uusimaa Lapinlahti Pohjois-Savo Haapavesi Keski-Pohjanmaa Jokioinen Pirkanmaa Keuruu Keski-Suomi Lappajärvi Pohjanmaa Hailuoto Oulu Joroinen Pohjois-Savo Kihniö Pirkanmaa Lappeenranta Etelä-Karjala Halsua Keski-Pohjanmaa Joutsa Keski-Suomi Kinnula Keski-Suomi Lapua Pohjanmaa Hamina Kymenlaakso Juuka Pohjois-Karjala Kirkkonummi Uusimaa Laukaa Keski-Suomi Hankasalmi Keski-Suomi Juupajoki Pirkanmaa Kitee Pohjois-Karjala Lemi Etelä-Karjala Hanko Uusimaa Juva Etelä-Savo Kittilä Lappi Lempäälä Pirkanmaa Harjavalta Satakunta Jyväskylä Keski-Suomi Kiuruvesi Pohjois-Savo Leppävirta Pohjois-Savo Hartola Päijät-Häme Jämijärvi Pirkanmaa Kivijärvi Keski-Suomi Lestijärvi Keski-Pohjanmaa Hattula Pirkanmaa Jämsä Keski-Suomi Kokemäki Satakunta Lieksa Pohjois-Karjala Hausjärvi Päijät-Häme Järvenpää Uusimaa Kokkola Keski-Pohjanmaa Lieto Varsinais-Suomi Heinola Päijät-Häme Kaarina Varsinais-Suomi Kolari Lappi Liminka Oulu Heinävesi Pohjois-Savo Kaavi Pohjois-Savo Konnevesi Keski-Suomi Liperi Pohjois-Karjala Helsinki Uusimaa Kajaani Kainuu Kontiolahti Pohjois-Karjala Lohja Uusimaa Hirvensalmi Etelä-Savo Kalajoki Keski-Pohjanmaa Korsnäs Pohjanmaa Loimaa Varsinais-Suomi Hollola Päijät-Häme Kangasala Pirkanmaa Koski Tl Varsinais-Suomi Loppi Uusimaa Huittinen Satakunta Kangasniemi Etelä-Savo Kotka Kymenlaakso Loviisa Uusimaa Humppila Pirkanmaa Kankaanpää Satakunta Kouvola Kymenlaakso Luhanka Keski-Suomi Hyrynsalmi Kainuu Kannonkoski Keski-Suomi Kristiinankaupunki Pohjanmaa Lumijoki Oulu Hyvinkää Uusimaa Kannus Keski-Pohjanmaa Kruunupyy Keski-Pohjanmaa Luoto Keski-Pohjanmaa Hämeenkoski Päijät-Häme Karijoki Pohjanmaa Kuhmo Kainuu Luumäki Kymenlaakso
Maalahti Pohjanmaa Pello Lappi Rovaniemi Lappi Teuva Pohjanmaa Marttila Varsinais-Suomi Perho Keski-Pohjanmaa Ruokolahti Etelä-Karjala Tohmajärvi Pohjois-Karjala Masku Varsinais-Suomi Pertunmaa Etelä-Savo Ruovesi Pirkanmaa Toholampi Keski-Pohjanmaa Merijärvi Keski-Pohjanmaa Petäjävesi Keski-Suomi Rusko Varsinais-Suomi Toivakka Keski-Suomi Merikarvia Satakunta Pieksämäki Pohjois-Savo Rääkkylä Pohjois-Karjala Tornio Meri-Lappi Miehikkälä Kymenlaakso Pielavesi Pohjois-Savo Saarijärvi Keski-Suomi Turku Varsinais-Suomi Mikkeli Etelä-Savo Pietarsaari Keski-Pohjanmaa Salla Lappi Tuusniemi Pohjois-Savo Muhos Oulu Pihtipudas Keski-Suomi Salo Varsinais-Suomi Tuusula Uusimaa Multia Keski-Suomi Pirkkala Pirkanmaa Sastamala Pirkanmaa Tyrnävä Oulu Muonio Lappi Polvijärvi Pohjois-Karjala Sauvo Varsinais-Suomi Ulvila Satakunta Mustasaari Pohjanmaa Pomarkku Satakunta Savitaipale Etelä-Karjala Urjala Pirkanmaa Muurame Keski-Suomi Pori Satakunta Savonlinna Etelä-Savo Utajärvi Oulu Mynämäki Varsinais-Suomi Pornainen Uusimaa Savukoski Lappi Utsjoki Lappi Myrskylä Uusimaa Porvoo Uusimaa Seinäjoki Pohjanmaa Uurainen Keski-Suomi Mäntsälä Uusimaa Posio Lappi Sievi Keski-Pohjanmaa Uusikaarlepyy Pohjanmaa Mänttä Pirkanmaa Pudasjärvi Oulu Siikainen Satakunta Uusikaupunki Varsinais-Suomi Mäntyharju Etelä-Savo Pukkila Uusimaa Siikajoki Oulu Vaala Oulu Naantali Varsinais-Suomi Punkalaidun Pirkanmaa Siikalatva Keski-Pohjanmaa Vaasa Pohjanmaa Nakkila Satakunta Puolanka Kainuu Siilinjärvi Pohjois-Savo Valkeakoski Pirkanmaa Nivala Keski-Pohjanmaa Puumala Etelä-Savo Simo Meri-Lappi Valtimo Pohjois-Karjala Nokia Pirkanmaa Pyhtää Kymenlaakso Sipoo Uusimaa Vantaa Uusimaa Nousiainen Varsinais-Suomi Pyhäjoki Keski-Pohjanmaa Siuntio Uusimaa Varkaus Pohjois-Savo Nurmes Pohjois-Karjala Pyhäjärvi Keski-Suomi Sodankylä Lappi Vehmaa Varsinais-Suomi Nurmijärvi Uusimaa Pyhäntä Keski-Pohjanmaa Soini Pohjanmaa Vesanto Pohjois-Savo Närpiö Pohjanmaa Pyhäranta Satakunta Somero Varsinais-Suomi Vesilahti Pirkanmaa Orimattila Päijät-Häme Pälkäne Pirkanmaa Sonkajärvi Pohjois-Savo Veteli Keski-Pohjanmaa Oripää Varsinais-Suomi Pöytyä Varsinais-Suomi Sotkamo Kainuu Vieremä Pohjois-Savo Orivesi Pirkanmaa Raahe Oulu Sulkava Etelä-Savo Vihti Uusimaa Oulainen Keski-Pohjanmaa Raasepori Uusimaa Suomussalmi Kainuu Viitasaari Keski-Suomi Oulu Oulu Raisio Varsinais-Suomi Suonenjoki Pohjois-Savo Vimpeli Pohjanmaa Outokumpu Pohjois-Karjala Rantasalmi Etelä-Savo Sysmä Päijät-Häme Virolahti Kymenlaakso Padasjoki Päijät-Häme Ranua Lappi Säkylä Satakunta Virrat Pirkanmaa Paimio Varsinais-Suomi Rauma Satakunta Taipalsaari Etelä-Karjala Vöyri-Maksamaa Pohjanmaa Paltamo Kainuu Rautalampi Pohjois-Savo Taivalkoski Kainuu Ylitornio Meri-Lappi Parainen Varsinais-Suomi Rautavaara Pohjois-Savo Taivassalo Varsinais-Suomi Ylivieska Keski-Pohjanmaa Parikkala Etelä-Savo Rautjärvi Etelä-Karjala Tammela Pirkanmaa Ylöjärvi Pirkanmaa Parkano Pirkanmaa Reisjärvi Keski-Pohjanmaa Tampere Pirkanmaa Ypäjä Pirkanmaa Pedersöre Keski-Pohjanmaa Riihimäki Uusimaa Tervo Pohjois-Savo Ähtäri Pohjanmaa Pelkosenniemi Lappi Ristijärvi Kainuu Tervola Meri-Lappi Äänekoski Keski-Suomi
Total TV: special sales
RBS program sponsorship
RBS program sponsorship is floating billboard visibility in connection with Programs
several different programs on chosen channels and during a specified period. MTV determines the programs included in RBS program
sponsorship inventory. Genres include foreign and domestic
RBS program sponsoring is a cost-effective marketing solution for brand drama, movies, lifestyle programs, comedy and reality.
communication. An excellent solution when you want to have continuous
visibility for your brand, repetition for your message and product visibility, News, current affairs programs and children's programs cannot
maintain and grow top-of-mind, or gain high reach in your target group. be sponsored. Billboards will not be placed in programs
unavailable in targeted RBS buying category, sports programs,
Advertiser Funded Programs (AFP), or programs categorized as a
Price “phenomenon program” by MTV.
In the price list you will find channel-specific CPP gross prices for each target group.
The prices are daypart specific with a seasonal index of 100. Pricing is based on MTV determines the number of sponsors in the programs of RBS
targeted RBS buying gross prices -20 %. The price is determined by the length program sponsorship inventory.
factor table for TV ads (5 sec factor 0,3 and 10 sec factor 0,5). The seasonal
indexes are the same as in TV advertising, see page 20.
Contact guarantee
The advertiser is granted a contact guarantee for their campaigns in available
target group of targeted RBS buying. Specific granting criteria for contact
guarantee can be found in the Terms of Sale.RBS program sponsorship prices 2022
CPT PRICE, GROSS CPP PRICE, GROSS
CHANNEL TARGET GROUP SIZE (000)
OFF PRIME € PRIME € OFF PRIME € PRIME €
25–54 2 074 18,90 27,24 392 565
women 25–54 1 011 36,70 51,53 371 521
35–64 2 090 13,44 19,28 281 403
18+ 4 492 5,61 8,55 252 384
main purchasers 2 752 7,52 12,75 207 351
25–54 2 074 13,40 25,70 278 533
women 25–54 1 011 31,26 59,15 316 598
35–64 2 090 11,72 21,34 245 446
18+ 4 492 6,88 12,42 309 558
main purchasers 2 752 10,39 20,68 286 569
25–54 2 074 13,21 20,20 274 419
women 25-54 1011 20,67 31,16 209 315
35–64 2 090 8,18 14,26 171 298
18+ 4 492 3,70 7,72 166 347
main purchasers 2 752 5,38 12,17 148 335
Target group sizes: Statistics Finland, population 31.12.2020RBS program sponsorship media elements and placement templates Placement of the media elements in connection with the actual program content enables high reach for sponsorship billboards. Media elements are o starting billboard 5 or 10 sec, placement before the program start o break bumper1, 5 sec, placement going to the commercial break o break bumper2, 5 sec, placement returning from the commercial break o ending billboard 5 or 10 sec, placement after closing credits of the program MTV defines the placement templates for a campaign, that is, which billboard combination will be used. Placement templates are 1. starting billboard + break bumper2 + break bumper2 + ending billboard 2. starting billboard + ending billboard The customer selects the placement template to be used in a campaign and decides the above-mentioned duration for each billboard. A distinct ratio between 10 sec and 5 sec billboards cannot be defined, billboards are run in the same proportion. For an RBS program sponsorship campaign, a maximum of four (4) sets of materials can be submitted.
Guidelines regarding the content of RBS program sponsorship billboards
The guidelines of sponsorship billboards differ from those concerning commercial break advertising.
The billboards must comply with given instructions. The main points are:
o Billboards may not include a promotional o The sponsorship billboard cannot be a TV ad used
message (product descriptions or lists of in normal commercial break advertising. If the
product features, sales statements, sponsorship billboard uses material cut or edited
references to brand quality or effectiveness, from a TV ad, it must be noted that the TV ad in
slogans, purchase suggestions or other question cannot be run in a commercial break
prompts, prices, etc.). advertising campaign during the program
cooperation.
o The billboard must be clear in expressing the
partner’s connection with the program (e.g. o By sending the content of the billboard to MTV for
“in cooperation with”, ”sponsored by”, “the approval prior to its delivery through Spotgate,
program is provided by”). The product or you can ensure that the content is legitimate.
service itself can be displayed. Approval is done by submitting either the plan,
script, raw version, or a completed billboard to
o Internet URLs are allowed; phone numbers rbstrafiikki@mtv.fi.
are not.Sales periods 2022 PERIOD (DATE) PERIOD (WEEK) OPEN FOR SALE Dayparts by DAYPART MON-SUN
MTV’s TV channels
1.1.–27.2.2022 1–8 22.11.2021 channel Prime 18:00 – 23:59
(incl. RBS program
sponsorship) MTV3, Sub, AVA
28.2.–1.5.2022 9–17 24.1.2022 Off prime 00:00 – 17:59
(advisory)
2.5.–3.7.2022 18–26 28.3.2022
4.7.–28.8.2022 27–34 23.5.2022
29.8.–30.10.2022 35–43 25.7.2022
31.10.–31.12.2022 44–52 26.9.2022
Seasonal indexes PERIOD (DATE) PERIOD (WEEK) INDEX
2022
MTV’s TV channels 3.–30.1.2022 1–4 70
The index of a 31.1.–3.4.2022 5–13 100
commercial is
4.–24.4.2022 14–16 105
determined by the
program’s 25.4.–29.5.2022 17–21 115
broadcasting day 30.5.–26.6.2022 22–25 118
27.6.–17.7.2022 26–28 85
18.7.–7.8.2022 29–31 85
8.8.–4.9.2022 32–35 110
5.9.–2.10.2022 36–39 113
3.–30.10.2022 40–43 107
31.10.–25.12.2022 44–51 100
26.12.–31.12.2022 52 70TV commercials’ spot length factors
SECONDS FACTOR SECONDS FACTOR
5 0,3 65 2,2
10 0,5 70 2,3
A national break price of 30 seconds is defined
for programs and contacts of targeted RBS 15 0,7 75 2,5
buying. 20 0,8 80 2,7
25 0,9 85 2,8
Prices for other durations are calculated by
using spot length factors in this table. 30 1 90 3
35 1,2 95 3,2
The price for a commercial is defined through
40 1,3 100 3,3
5-second gradation. The price for seconds
between will be determined by the next, longer 45 1,5 105 3,5
duration. For example, the cost for a 16-second 50 1,7 110 3,7
spot will be calculated according to a 20-
55 1,8 115 3,8
second spot length factor.
60 2 120 4Total TV: video advertising
Instream video products
Video is an overwhelming tool for storytelling and attracting Ad placement on video services
attention. Video advertising in mtv (AVOD), C More TV (HVOD) and In short video content, in general one ad will be shown before the
MTVuutiset.fi services offer advertising inventory for different video clip. Long-form content (TV shows) available in mtv AVOD
campaigning purposes in a safe environment (brand safety) and and C More TV HVOD services has more ad placements, both
always interrelated with high quality content. MTV offers all-round before the content and on ad breaks inside the content. In
advertising products for both instream and outstream video sponsored content, a sponsor identifier is also possible.
environments.
Instream video products
With MTV Video Premium you can MTV Uutiset Short is a suitable option As its name suggests, the strength of
target your message to a specific for direct activating and wide reach. MTV Video Reach is a wide reach in all
demographic or target group. We Video ad inventory comprises of the videos of MTV and its Video network
guarantee a 100 % ad completion, and MTVuutiset.fi high quality news video partners. MTV Video Reach products
you can control the campaign frequency content, created by top journalists 24 also have a guarantee of 100 % ad
on a user basis. The ad inventory is hours a day. completion.
mainly long form content of mtv AVOD
and C More TV HVOD services, where all
users are identified through login.Data and targeting possibilities
The mtv VOD service is Finland’s most popular commercial streaming service with
users identified by login. Targeting in mtv VOD service is based on information given
by users and confirmed by Digital and Population Data Services Agency in Finland,
and which is enriched with Bisnode data.
By identifying mtv VOD and C More TV VOD services’ users, MTV can offer
advertisers higher quality data and thus more precise targeting options in premium
video ad environment. With quality targeting, the users see more relevant ads.
MTV’s instream PERIOD (DATE) PERIOD (WEEK) INDEX
video products
3.1.–30.1.2022 1–4 70
seasonal indexes
2022 31.1.–26.6.2022 5–25 100
The index of a 27.6.–7.8.2022 26–31 80
commercial is
determined by the 8.8.–25.12.2022 32–51 100
program’s
26.12.–31.12.2022 52 80
broadcasting dayInstream video advertising prices 2022
MTV VIDEO PREMIUM 6 SEC 10 SEC 15 SEC 20 SEC 25 SEC 30 SEC 35 SEC 40 SEC MTV Video Premium
INSTREAM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM MTV Video Premium ads are shown in
the long and short form video content
ROS, target group
women / men, 16,8 28 39,2 44,8 50,4 56 67,2 72,8 of mtv AVOD and C More TV HVOD
age 15–24 services. The users are logged in and
identified. The campaigns are granted
Target group buying age /
a guarantee of 100 % completion rate.
age+sex, zip code (MTV3’s
20,2 33,6 47 53,8 60,5 67,2 80,6 87,4
viewing regions)
CPM +20 % As an exception from most online
services, frequency control is based on
MTV zip code targeting
(other than MTV3’s viewing individual users. Interactive advertising
21 35 49 56 63 70 84 91 solutions and targeted Pause Ad can be
regions)
CPM +25 % used in this product.
MTV–Bisnode data,
20,2 33,6 47 53,8 60,5 67,2 80,6 87,4
CPM +20 %
MTV–Bisnode data BtoB,
21,9 36,4 50,9 58,2 65,5 72,8 87,3 94,6
CPM +30 %
CPM (100 % completion rate), If a campaign’s goals include several • 60–120 second ad spots on
frequency control: 3 per week/user in overlapping targeting types, an extra commercial breaks (midroll)
continuous campaign runs longer than fee in addition to previous price will be • interactive ads (desktop): MTV Video Premium covers all the mtv VOD and C
7 days. In campaign runs of 7 days and charged for each new targeting. For CPM +20 % More TV applications, such as browser versions.
less as well as when using zip code targeting options, see page 28. • time and device targeting without
targeting, frequency control is 5 per additional cost
week/user.MTV Uutiset Short
The ads are shown before content (prerolls) on MTVuutiset.fi and MTV Uutiset
application short-form video content.
An ad played 100 % to its completion counts as an impression, and frequency
control is based on browsers/devices (3/week). Maximum length of video ad is 20
seconds.
Instream video advertising prices 2022
PREROLL PREROLL PREROLL PREROLL
MTV UUTISET SHORT
6 SEC 10 SEC 15 SEC 20 SEC
INSTREAM
€/CPM €/CPM €/CPM €/CPM
RON 9 15 21 24
GEO (IP) targeting (RON)
9,9 16,5 23,1 26,4
CPM +10 %
MTV Uutiset Short covers MTVuutiset.fi browser
versions and applications.Instream video advertising prices 2022
MTV VIDEO REACH 6 SEC 10 SEC 15 SEC 20 SEC 25 SEC MTV Video Reach
INSTREAM €/CPM €/CPM €/CPM €/CPM €/CPM The ads are shown interrelated with long
RON 15 25 35 40 45 and short-form content of MTV’s own
services (mtv VOD service and
GEO (IP) targeting (RON) 16,5 27,5 38,5 44 49,5 MTVuutiset.fi) and C More TV, and in MTV
Video network partners’* video content.
Frequency control: Frequency control on Content targeting Regional targeting:
3 per week per MTV3’s viewing CPM +10 %: IP location according to Impressions are counted according to 100 %
browser/device/user in regions: Drama & MTV3’s viewing regions
completion rate, and frequency control is
continuous campaign minimum of 5 per week Entertainment,
based on browsers/devices/users.
runs longer than 7 days. per browser/device/ Lifestyle, Reality TV,
In campaign runs of 7 user. Sports, News &
days and less, Documentaries Maximum length of an ad is 30 seconds.
frequency control is 5
per browser/
device/user.
MTV Video Reach covers all browser versions
as well as applications of MTV’s online services
and video network.
*MTV Video network
The MTV Video network mainly includes sites from Finnish media companies. The sites included may vary
during the year. In addition, preroll advertising of Finnish Elite League ”SM-Liiga” of ice hockey (clip content) is
included.Instream video advertising prices 2022
MTV VIDEO PREMIUM
€/CPM
MTV Video Premium Pause ad
PAUSE AD INSTREAM MTV Video Premium Pause ad is a static ad covering
ROS 30 the whole screen. It appears when a user pauses the
video with the pause button. As a part of MTV Video
Target group buying,
36 Premium, MTV Video Premium Pause ad can also be
CPM +20 %
targeted to a desired target group (demographic or
region), or use retargeting for users who viewed the ad.
Frequency control and targeting options are the same
MTV Video Premium Pause ad covers all the applications
and browser versions of mtv VOD service and C More TV, as in MTV Video Premium.
including SmartTV devices.
MTV UUTISET
€/CPM
MTV Uutiset Pause ad
PAUSE AD INSTREAM MTV Uutiset Pause ad is a static ad covering the whole
ROS 25 screen. It appears when a user pauses the video with
the pause button.
Frequency control and targeting options are the same
MTV Uutiset Pause ad covers MTVuutiset.fi browser
as in MTV Uutiset Short.
versions and MTV Uutiset applications.Instream video advertising targeting options
Only one targeting option per campaign is recommended
MTV VIDEO PREMIUM AND PAUSE AD MTV VIDEO REACH
Demographic men, women Content targeting Content categories: Drama, Lifestyle,
targeting 15–24, 15–34, 18+, 25–44, 25–54, 45+ Reality TV, Entertainment, Sports, News
W25–54, M25–54 and documentaries
Bisnode targeting Families with children: families with children, families with Regional targeting Regional targeting based on IP location,
children under 10 yrs., families with children 10-17 yrs. MTV3’s viewing regions
Household’s/person’s income level: well-paid, average Ad formats instream: preroll, midroll
income, other
Household’s/person’s unearned income: significant unearned MTV UUTISET SHORT
income, some unearned income, no unearned income
Motoring: a car under management, no car under GEO (IP) MTV3’s viewing regions (IP)
management
Ad formats instream: preroll, Pause ad
Company decision-makers: decision-maker in a company
Regional targeting MTV3’s regional viewing areas based on zip code, city,
municipality and districts in largest citiesYou can also read
