2019 TAKEPART GET ON THE RIGHT TRACK TAKE A DECISION - DVZ
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2019
MEDIA INFORMATION
D e u t s c h e Ve r ke h r s - Ze i t u n g
• TAKE PART
• GET ON THE RIGHT TRACK
• TAKE A DECISION
www.dvz.de
Content Your publishing partner D e u t s c h e Ve r ke h r s - Ze i t u n g
Editorial/Publisher 3 Florian Böhm (Advertising Director) Oliver Schulte (Publishing Representative)
LOWER SAXONY / Bremen / Hamburg / NORTH-RHINE WESTPHALIA
Advertising Rates 4 Schleswig-Holstein / Berlin / Brandenburg / Tel.: +49 (0) 201/47 95 09 32
Mecklenburg-Vorpommern
Mobile: +49 (0) 172/188 08 07
Advertising Formats 6 Tel.: +49 (0) 40/237 14 129
E-mail: oliver.schulte@dvvmedia.com
Mobile: +49 (0) 176/1237 14 32
Special Advertising Forms 7 E-mail: florian.boehm@dvvmedia.com
Gerald Ulbricht (Publishing Representative)
Publication Dates 8 HESSE/ RHINELAND-PALATINATE / SAARLAND /
Stephanie Meier (Sales Service) THURINGIA / SAXONY / SAXONY-ANHALT
DVZ Special Issues 9 Tel.: +49 (0) 40/237 14 124
Tel.: +49 (0) 6195/976 97 34
E-mail: stephanie.meier@dvvmedia.com
DVZ Initiative Mobile: +49 (0) 170/385 95 73
“We are about logistics” 11 E-mail: gerald.ulbricht.extern@dvvmedia.com
Patrick Schröter (Advertising Technology)
The World of DVZ 12 Tel.: +49 (0) 40/237 14 127
Frank Hegele (Publishing Representative)
E-mail: patrick.schroeter@dvvmedia.com BADEN-WÜRTTEMBERG / BAVARIA / SWITZERLAND
Online Rates List 13
Tel.: +49 (0) 77 77/26 80 284
Online Advertorial 14 Bernard Steel (Publishing Representative) Mobile: +49 (0) 172/188 08 05
GREAT BRITAIN/IRELAND E-mail: frank.hegele@dvvmedia.com
“DVZ Der Tag” 15 Tel.: +44/144 44 14 293
E-mail: bernard.steel@dvvmedia.com
Reader Analysis Martin Sellner
and Usage Data 16 (Publishing Representative)
Matthew Weidner AUSTRIA / ITALY / SLOVENIA
Recipient USA/CANADA
MEDIA * SELL
Tel.: +1/610/48 66 525
Structure Analysis 17 E-mail: mtw@weidcom.com
Mobile: +43/699/14 04 51 55
E-mail: martin.sellner.extern@dvvmedia.comEditorial/Publisher D e u t s c h e Ve r ke h r s - Ze i t u n g
1 Profile in brief: International trade newspaper for logistics 6 Managing Director: Martin Weber
and transport, transport policy and industry, forwarding,
warehousing, transhipment, business and trade. 7 Publishing Director: Oliver Detje
In each issue: Opinion (editorial articles, comments, debates), 8 Editorial:
Sebastian Reimann (Editor-in-chief )
Infographics (all important figures and indicators at a glance),
Politics, campaigns of the DVZ (particularly pressing (future) 9 Advertisements: Florian Böhm (Advertising Director)
Topics such as human resources, digitization, alternative drives,
Metropolitan Logistic), theory & practice (documentation of rese- 10 Sales: Markus Kukuk (Sales Director)
arch results, studies), transport & logistics (land, sea, air, logistics
and shippers), advertising market (jobs, Business connections, 11 Subscription price:
www.dvz.de/abos
real estate, buying and selling), Panorama (anniversaries, awards
ceremonies, industry events), People (current personal data, por- 12 ISSN: 0342-166X
traits)
Every two week: Logistics properties
Monthly: Test & Technology (current challenges, changes, inno-
vations)
2 Frequency: Weekly, Wednesday
3 Year: 73th year 2019
4 Memberships: IVW, VDZ
European Newspaper Award – awarded 2018:
5 Publisher: DVV Media Group GmbH, Hamburg Categorie „Cover and Coverstory“, „Photgraphy“, „Visualization“
Postal address: P. O. Box 10 16 09, D-20010 Hamburg
House address: Heidenkampsweg 75, D-20097 Hamburg
Tel.: +49 (0) 40/2 37 14-01 • Fax: +49 (0) 40/2 37 14-255
Internet: www.dvz.de
E-mail: anzeigen@dvz.de
3Advertising Rates List No. 59 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
1 Print run analysis: Print documents: Our printing company produces computer
to plate and digital data is, therefore, preferred. Details available
Total distribution: 10,211 upon request (anzeigentechnik@dvz).
Sold copies: 9,794 4 Publishing dates:
Of which e-Paper: 2,352 Frequency: weekly
Total subscriptions: 7,452 Issue date: Wednesday
on average (3rd quarter 2018)* Advertising and print documents deadline:
Text section: 4 working days before publication date
2 Newspaper format: 315 mm width, 470 mm height Advertising section: Every Monday at 11.00 am
Type area: 5 Payment terms: All prices excl. VAT
Text section: 284 mm width, 430 mm height Net on receipt of invoice
5 columns à 52 mm, 1/1 page comprises 2,150 mm VAT Id. No. DE 118619873
1 column 52 mm 4 columns 220 mm Bank details: Deutsche Bank Hamburg
2 columns 108 mm 5 columns 284 mm Acc. no. 020 14 26 00 (sort code: 200 700 00)
3 columns 164 mm IBAN DE 83 2007 0000 0020 1426 00
BIC (Swift) DEUTDEHH
Advertising section: 285 mm width, 400 mm height, 6 Terms and conditions: In addition to the publisher’s terms and
6 columns à 45 mm, 1/1 page comprises 2,400 mm conditions of business, all advertising orders are also subject to
Details see page 5 the “General terms and conditions of business for advertisements
3 Printing and binding: Offset-rotation print (heatset), and third party supplements in magazines”. Our current terms
Newspaper fold and conditions are available on: www.dvz.de/agb.
Colours, colour sequence: Euroscale, black, cyan, magenta, 7 Supplements/gummed advertising materials: Details see page 7
yellow Delivery address: Dierichs Druck + Media GmbH, Mr. Graf,
Screen ruling / screen angle: 48-54 screen, black 45°, cyan 15°, Buchbinderei / DVZ, Frankfurter Str. 168, 34121 Kassel
magenta 75°, yellow 0°
Paper quality: UPM EcoPrime 68H * Statement by the Publisher:
additional e paper copies as part of paid subscription: 4,221.
Print profile: ECI-Offsetprofil PSO_INP_Paper,
corresponds to FOGRA48L Thus total delivered copies : 14,432.
4Advertising Rates List No. 59 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
8 Advertising formats and prices:
The industry’s classified ad marketplace
Editorial section: € 5.50 per mm
(does not apply to fixed formats see page 6)
1-column ads can be placed as island ads, mininimum height 1 Frequency: Every issue
20 mm 2 Advertising deadline: Monday, 11.00 am
9 Supplements: No discount possible 3 Box no. fee:
Colour supplement: Per colour 25% of the gross price EU € 15, Abroad € 20
(min. each colour € 300) 4 Sections/rates:
Advertisement over gutter: 10 % of b/w price
Special issues: „transport logistic“ and „Logistics“ Business Contacts, Property, Sale Offers and Requests,
(BVL Congress) 10 % of b/w price Rent & Leasing: € 4.30 per mm
10 Discounts: Within one year. Job Vacancies print: € 5.00 per mm
Agency commission: 15% + supplementary online combination:
€ 180.00/4 weeks (under www.dvz.de/karriere,
Volume Frequency only possible in combination with the print advertising.)
% %
mm no. of ads
Situations Wanted:
1.000 3 3 5
Size A (45 mm width / 20 mm height) € 70
2.000 5 6 10 Size B (45 mm width / 30 mm height) € 90
3.000 10 12 15 Size C (45 mm width / 40 mm height) € 110
4.000 15 24 20 (Included in price, 4 weeks under www.dvz.de/karriere)
7.000 20 48 25
5 Column width:
10.000 25 60 28
15.000 26 1 column 45 mm 4 columns 189 mm
25.000 27 2 columns 93 mm 5 columns 237 mm
35.000 28 maximum discount
3 columns 141 mm 6 columns 285 mm
11 Official announcements: 25 % discount
Obituaries: 25 % discount
5Advertisements editorial section D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
1 Advertising formats:
Fixed formats at fixed rates (width x height mm)
2/1 page Across the gutter spread 1/1 page Junior Page 1/2 page
599 x 430 mm 353 x 250 mm 284 x 430 mm 220 x 300 mm 284 x 215 mm
10 columns 6 columns 5 columns 4 columns 5 columns
b/w € 22,000 b/w € 8,150 b/w € 11,500 b/w € 6,600 b/w € 5,750
2C € 27,500 2C € 10,188 2C € 14,375 2C € 8,250 2C € 7,188
3C € 30,400 3C € 12,000 3C € 17,250 3C € 9,900 3C € 8,625
4C € 35,500 4C € 14,250 4C € 20,125 4C € 11,550 4C € 10,063
1/3 page 1/3 page 1/4 page 1/4 page 1/5 page 1/5 page
284 x 143 mm 164 x 240 mm 164 x 180 mm 284 x 108 mm 108 x 215 mm 164 x 143 mm
5 columns 3 columns 3 columns 5 columns 2 columns 3 columns
b/w € 3,900 b/w € 3,900 b/w € 2,900 b/w € 2,900 b/w € 2,365 b/w € 2,365
2C € 4,875 2C € 4,875 2C € 3,625 2C € 3,625 2C € 2,956 2C € 2,956
3C € 5,850 3C € 5,850 3C € 4,350 3C € 4,350 3C € 3,548 3C € 3,548
4C € 6,825 4C € 6,825 4C € 5,075 4C € 5,075 4C € 4,139 4C € 4,139
All prices excl. VAT
Bottom of Special issue
front cover Bottom of front
284 x 50 mm cover
5 columns 284 x 50 mm
b/w € 2,600 5 columns
2C € 3,250 4C € 4,500
3C € 3,900 No discounts
4C € 4,550 available
6Special Advertising Forms D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
1 Supplements Loose insert; Format: min. A6/max. A4 4 Flying Page Width: 165 mm + 315 mm
weight: max. 70 g Height: 470 mm
Placement: Throughout Germany or to Pages: 4
certain postcode regions / AT and CH also Colour: 4C
possible. Placement: Only total circulation
Publisher’s fee: € 460 per 1,000 copies € 17,000
(minimum price € 500).
Before booking we require the weight of the
insert and 10 copies for technical inspection.
5 Wraparound Width: 630 mm
Height: 200 mm
Pages: 4
2 Advertisements with gummed postcard or CD Colour: 4C
Placement: Only total circulation Placement: Only total circulation
Publisher’s fees: € 460 per 1,000 copies € 15,750
Technical supplement: From € 175
per 1,000 copies plus advertising costs
6 Advertorial Price as in editorial section,
see page 6
3 Banderole Width: 530 mm
Height: 50 mm
Colour: 4C
Placement: Only total circulation
€ 14,000
7 Advertisements Corner section, round formats etc
in special format Price upon request
Further details on request. If you have other ideas or need individual advice
on possible special formats, please contact us.
7Publication Dates 2019 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
Week No. Date Day Week No. Date Day Week No. Date Day Week No. Date Day Week No. Date Day
1 1 03.01.2019 Thursday 12 12 20.03.2019 Wednesday 23 23 05.06.2019 Wednesday 34 34 21.08.2019 Wednesday 45 45 06.11.2019 Wednesday
2 2 09.01.2019 Wednesday 13 13 27.03.2019 Wednesday 24 24 12.06.2019 Wednesday 35 35 28.08.2019 Wednesday 46 46 13.11.2019 Wednesday
3 3 16.01.2019 Wednesday 14 14 03.04.2019 Wednesday 25 25 19.06.2019 Wednesday 36 36 04.09.2019 Wednesday 47 47 20.11.2019 Wednesday
4 4 23.01.2019 Wednesday 15 15 10.04.2019 Wednesday 26 26 26.06.2019 Wednesday 37 37 11.09.2019 Wednesday 48 48 27.11.2019 Wednesday
5 5 30.01.2019 Wednesday 16 16 17.04.2019 Wednesday 27 27 03.07.2019 Wednesday 38 38 18.09.2019 Wednesday 49 49 04.12.2019 Wednesday
6 6 06.02.2019 Wednesday 17 17 24.04.2019 Wednesday 28 28 10.07.2019 Wednesday 39 39 25.09.2019 Wednesday 50 50 11.12.2019 Wednesday
7 7 13.02.2019 Wednesday 18 18 30.04.2019 Tuesday 29 29 17.07.2019 Wednesday 40 40 02.10.2019 Wednesday 51 51 18.12.2019 Wednesday
8 8 20.02.2019 Wednesday 19 19 08.05.2019 Wednesday 30 30 24.07.2019 Wednesday 41 41 09.10.2019 Wednesday
9 9 27.02.2019 Wednesday 20 20 15.05.2019 Wednesday 31 31 31.07.2019 Wednesday 42 42 16.10.2019 Wednesday
Advertising deadline/
43 print documents deadline:
10 10 06.03.2019 Wednesday 21 21 22.05.2019 Wednesday 32 32 07.08.2019 Wednesday 43 23.10.2019 Wednesday
Text section: 4 working days
before publication date
11 11 13.03.2019 Wednesday 22 22 29.05.2019 Wednesday 33 33 14.08.2019 Wednesday 44 44 30.10.2019 Wednesday
Classified ads:
Every Wednesday 11.00 am
8DVZ publishing and topics schedule 2019 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
Month Type Topic Occasion
JANUARY DVZ-supplement Automotive Logistics Forum Automobillogistik, Munich 05.02.-06.02.2019
DVZ-supplement Food and Refrigerated Logistics Fruit Logistica, Berlin 06.-08.02.2019
DVZ-supplement Intralogistics LogiMAT, Stuttgart 19.-21.02.2019
FEBRUARY
DVZ-supplement Focus on dispatching and scheduling
DVZ-supplement Digitalization
DVZ-supplement Logistics Location Russia
DVZ-magazine Logistics and Industrial Property Distribution as a supplement of DVZ #11
MARCH DVZ-supplement Commercial Vehicles and Fleet Management
DVZ-supplement Logistics for Trade 25. Commerce-Log. Congress, Cologne 26.-27.03.2019
DVZ-supplement Stars of Logistics DVZ-LEO-Award, Hamburg 29.3.2019
DVZ-supplement Chemical-Logistics/ Dangerous Goods Trade fair „dangerous goods / hazardous substances“, Leipzig
DVZ-supplement Logistics Location Baden-Wuerttemberg
DVZ-supplement Logistics Location North Rhine-Westphalia
APRIL
DVZ-supplement Sustainability in Logistics
DVZ-magazine Career in Logistics/1 Focus on industrial professions. Distribution: schools, job fairs
DVZ-supplement Focus on production Logistics/1
DVZ-supplement China
DVZ-supplement Breakbulk Breakbulk Europe, Bremen 21.-23.05.2019
MAY
DVZ-special pages Inland Waterways
DVZ-supplement transport logistic transport logistic, Munich 04.-07.06.2019
Fair newspaper Daily News Munich transport logistic, Munich 04.-07.06.2019
DVZ-magazine GVZ Distribution as a supplement of DVZ #24
JUNE DVZ-supplement Logistics Location Austria 26. Austrian Logistics-Day, 27.06.2019
DVZ-supplement Combined Transport 50 years of Combined Transport
DVZ-supplement Logistics Location Switzerland St. Galler Supply Chain Innovation Day, Rorschach 28.06.2019
Subject to change. The current version is available to download on: www.dvz.de/themenhefte
9D e u t s c h e Ve r ke h r s - Ze i t u n g
DVZ-supplement „We are about Logistics“, XXL-Issue*
DVZ-supplement Telematics
JULY
DVZ-supplement Tank and Service Cards
DVZ-supplement Inland Ports
DVZ-supplement Logistics Location Bremen
AUGUST DVZ-magazine Metropolitan Logistic Distribution as a supplement of DVZ #34
DVZ-special pages Logistics in Rhine Main Neckar area
DVZ-supplement Ports of Lower Saxony Harbour Day Lower Saxony, Wilhelmshaven 06.09.2019
DVZ-supplement Logistics Location Bavaria
SEPTEMBER DVZ-supplement Software in Logistics
DVZ-supplement Commercial Vehicles
DVZ-special pages Pallets
DVZ-supplement Logistics and Industrial Property EXPO REAL, Munich 07.-09.10.2019
DVZ-supplement Logistics Location Eastern Europe
DVZ-supplement Heavy Cargo Annual General Meeting BSK, Rostock-Warnemünde 11.-12.10.2019
DVZ-supplement Rail Logistics
OCTOBER
DVZ-magazine Career in Logistics/2 Focus on acad./comm. professions. Distrib. DVZ, schools, universities
DVZ-supplement Logistics 36. Intern. Supply Chain Conference, Berlin 23.-25.10.2019
Fair newspaper Daily News Berlin 36. Intern. Supply Chain Conference, Berlin 23.-25.10.2019
DVZ-supplement Logistics Location Hamburg
DVZ-supplement Air Cargo
DVZ-supplement Logistics Location Turkey 13. logitrans, Istanbul 13.11.-15.11.2019
DVZ-special pages Baltic Sea
DVZ-magazine Pharma and Healthcare Distribution as a supplement of DVZ #46
NOVEMBER
DVZ-supplement Focus on Production Logistics/2
DVZ-magazine Trucks, Trailer & Telematics Distribution as a supplement of DVZ #47
DVZ-supplement Jumbo
DVZ-special pages Alps and Mediterranean region
DVZ-supplement Logistics Location Lower Saxony Annual General Meeting „Logistikportal NDS e.V.“
DVZ-magazine Sustainability in Logistics Distribution as a supplement of DVZ #49
DECEMBER DVZ-supplement Maritime Freight/ Container
DVZ-magazine Inland Waterways Distribution as a supplement of DVZ #50
DVZ-supplement „We are about Logistics“, XXL-Issue*
Subject to change. The current version is available to download on: www.dvz.de/themenhefte
10DVZ Initiative “We are about logistics”
With more than 3 million employees and about 267 billion euros
a service
annual turnover Logistics in Germany is the largest economic sector
after the automotive industry and trade. Medi
It is a diverse and exciting industry that deserves greater attention
and a positive appreciation, especially as an attractive employer.
The DVZ has played a key role in the industry for 70 years. Together
with our campaign partners, we want to make the logistics industry
Partner advertising
- with all its important facets - accessible to a general and political
public and to highlight its performance and innovative power inter-
Logo on campaign
nally and externally. XXL advertising or
advertising
Company Profile
Your
benefits
Congress/
Become a partner of our campaign Fair transport
logistics
Facebook
and benefit from a powerful
Activ
sponsorship package and other National
highlights: Careers Day
ce
e
Website
p
a
res
-F
Package price: € 9,900 en
o
-t Public and ce
e political events
(For 12-month presence/media performance) Fac
Detailed information with dates can be found at wirsindlogistik.org, “Mitmachen”.
Or contact us directly.
11The World of DVZ D e u t s c h e Ve r ke h r s - Ze i t u n g
more than 40
DVZ-supple- DVZ Der Tag
ments & compact daily
magazines
per year
Weekly DVZ
print edition:
Wednesdays
Truck Insider
about 20
weekly Video format
events
per year Daily View – das tägliche Video der DVZ
zum 34. Deutschen Logistik-Kongress
Daily News
Die DVZ produziert für jeden Kongress-Tag (25. – 27. Oktober 2017) ein Video.
Jedes Video wird von einem Sponsor präsentiert.
Das bietet das Video:
Dauer: ca. 5 Minuten
Inhalt: Interviews, Statements (O-Töne) von Ausstellern,
Impressionen vom Kongress: Gespräche,
interessante Bilder, Stimmungen, Kurioses etc.
trade fair issues at
Das Video ist unterlegt mit Sound, Musik oder
erklärenden Kommentaren
DVZ.de
Verbreitung:
important trade fairs,
DVZ-YouTube-Channel
Eingebettet auf weiteren DVZ-Medien (z.B. dvz.de, Der Tag,
Facebook-Channel, wirsindlogistik.org) und Fremdmedien
Congresses and
Sponsor werden!
24 hours / 7 days the week
Werbeeinblendung (Pre-Roll) als Sponsor vor dem Video:
Ein Sponsor je Video
Dauer: bis 10 Sekunden
events
Logistics Excellence Optimisation
additional Articles, news Daily View
Datenlieferung:
Sie stellen uns einen fertigen Werbeclip zur Verfügung
(Datenanlieferung bis 18.10.2017*. Technische Details: Idealerweise mit einer Auflösung von
1.920 x 1.080, mindestens 1.280 x 720, als MOV oder MP4.)
Sie stellen uns Bilder, Logo etc. zur Verfügung. Wir gestalten die Werbeeinblendung
(Datenanlieferung bis 26.09.2017. Technische Details: Bilder – Minimum-Auflösung 720 x 720,
Format jpg oder png. Logo – bevorzugt als Vektor-Grafik, statt EPS oder PFD.)
trade fair video at
Preis Sponsoring: € 5.000,00
Buchungsschluss: 26. septemBer 2017 (18.10.2017*)
selected trade fairs,
Weitere Informationen erhalten Sie bei der DVZ-Anzeigenabteilung:
Telefon: 040/237 14- 124 • Telefax: 040/237 14-255
E-Mail: anzeigen@dvz.de • Internet: www.dvz.de
Congresses and events
12Online Rates List No. 59
effective from 01.01. 2019
CPM: € 85 CPM: € 110
Super Banner Top Wallpaper
1 Web address (URL): www.dvz.de (728 x 90 px)
(728 x 90 px
und 200 x 600 px)
2 Profile in brief: The whole world of DVZ – only differently!
As reliable as the newspaper but more up to date, straight from
the DVZ newsdesk. Information from logistics and transport for D e u t s c h e Ve r ke h r s - Ze i t u n g
the digital reader. Supplemented with useful links, access to DVZ
Skyscraper
print editions and other publishing offers.
(200 x 600 px)
3 Target group: Decision-makers from logistics,
transport and traffic
4 Contact: Tel.: +49 (0) 40/2 37 14-127 CPM: € 90
CPM: € 115
5 Access control: IVW Content Banner
(728 x 90 px)
6 Hits: Visits 149.741
Page impressions 280.149 per month, yearly average
(October 2017 – September 2018)
7 Data supply/Deadlines: At least 3 working days before material
is due to be published, by e-mail to: anzeigentechnik@dvz.de Medium
Rectangle 1 or 2
(300 x 250 px)
8 Technical data:
CPM: € 100
File format: as an image file (.jpg, .png, .gif ) or HTML5-file. We
also accept JavaScript tags from third parties. Further options available upon request
File size: Ensure that the file size is less than 100 KB, and anima-
tions should not exceed a length of 15 seconds. 11 Discounts:
9 External AdServer: DoubleClick for Publishers Ad-Impressions Frequency Discount
75,000 3 5%
125,000 6 10 %
175,000 12 15 %
The details of the technical conditions for linking and click counting, detailed informa- 225,000 24 20 %
tion of the formats for desktop-pc , tablet and mobile etc. please refer to our fact sheet 375,000 48 25 %
on www.dvz.de/online
or in accordance with DVZ completion (linking isn’t possible)
13Online Advertorial – Your Content
with a „Native Look & Feel“ D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2019
1 Description:
The DVZ Online Advertorial is a successful Native Advertising solution, with which you can integrate your
content directly into the editorial environment of DVZ.de using image and text elements. With content
relevant to the target group, you can effectively position yourself against a subject and offer our users
added value in terms of information.
As well as storytelling, the online advertorial is particularly suitable for communicating products and
services which require detailed explanation.
With native integration you generate great attention and benefit from the high credibility of our media
brand. Traffic links such as image text ads provide content teasers.
2 Events:
Year-round brand communication
New product launch
Advance trade fair communication
3 Presentation:
Texts and images with native look and feel ( graphic elements e.g. infographic are also possible)
Integration of your content (content generated by you and must be delivered on time) in the
DVZ framework
Text: Recommended number of characters is 3,000 characters, including spaces;
Image size 1,920 pixels x 1,080 pixels height.
Ad identification as advertorial
4 Promotion Options:
Text display with picture on the DVZ home page
Promotion in the „DVZ Der Tag“ daily newsletter
DVZ social media channels
5 Price / Week: from € 4,500
An example of what
your online advertorial
might look like
(subject to change)
14Skyscraper
(120x 600 px)
€ 3,000
Daily Advertising in “DVZ Der Tag”
Banner 1
(570 x 100 px)
effective from 01.01. 2019
€ 3,250
1 Frequency: “DVZ Der Tag” is the daily medium which informs
you on the latest news from the transport and logistics indus-
try every morning by e-mail. From Monday to Friday, our editor-
in-chief personally addresses DVZ subscribers. Additional special
newsletters depending on current events/news.
2 Reach: 10,000 recipients total
3 Discounts:
Number Discount
3 weeks 5%
or according to DVZ completion Banner 2 € 2,850
6 weeks 10 %
(Linkage is not possible) (570 x 100 px)
12 weeks 15 %
2 Advertisement deadline: Thursday of the previous week
3 Data supply: Weekdays before publication up to 2.00 pm:
anzeigentechnik@dvz.de
A daily change of the advertising materials is possible.
Textlink with
4 Contact: Tel: +49 (0)40 /237 14- 127 picture € 2,650
5 Advertising formats:
Skyscraper: 120 x 600 px Medium-Rectangle: 275 x 227 px
Placement: on the right, next to header Placement: at the bottom
Data format: JPG Data format: JPG
file size: maximum 150 KB file size: maximum 150 KB
Price: EUR 3,250 / week Price: EUR 1,650 / week
Banner: 570 x 100 px Textlink with picture Medium-Rectangle Medium-Rectangle
(275 x 227 px) (275 x 227 px)
Placement: see illustration Placement after the second report
Data format: JPG Data format: Text 250 characters, picture
file size: maximum 150 KB 1.920 x 1.080 px
Banner 1: EUR 3,000 / week Price: EUR 2,650 / week € 1,650 € 1,650
Banner 2: EUR 2,850 / week
15Reader Analysis and Usage Data D e u t s c h e Ve r ke h r s - Ze i t u n g
Basis: Advertisement copy test July 2014 and 2015
DVZ impresses its readers! Our readers are
26 97%
company leaders and
minutes decision-makers.
78 %
is the average reading
time amongst respon-
dents. Managers who
dedicate almost half an hour of their 12 hour of respondents evaluate the DVZ as
working day to reading a newspaper must have being very up to date and topical.
a special relationship with their medium. This is
also impressively shown by other figures:
75 %
of respondents make corporate investment
decisions, either on their own or with others.
More than More than
90 % 85 %
evaluate the reports think the contribu- of respondents think that the DVZ 90 %
of respondents have
a managerial role
as owner, managing
as being comprehen- tions are valuable and is not only compulsory reading but director, branch
sive and complete as practice oriented. that reading it is also enjoyable! manager, department and division manager,
well as objective and fleet, dispatch or logistics manager.
factual.
In other words: The industry’s specialist and management employees enjoy reading their DVZ as this ensures they are always best informed in their everyday
work. Do you want to find out more about our readers? Contact us!
Method data: Issue no. 54/2014, sample: 151 interviews; no. 55/2015, sample: 155 interv.; region: nationwide; method: personal interviews; surveyed: mainly DVZ readers
16Reader Profile D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2017
1 Sectors / Industry branches / Fields / Professional groups
2 Position in company
Recipient groups in industry branches % of actual circulation
Forwarding/warehousing
Industry/manufacturing industry
International forwarding
36.8
16.8
12.3
17,4 %
Managing director/
15,5 %
Departmental head
14,8 %
Owner
board chairman
Service/consulting 7.1
11,6 % 8,4 %
Trade 4.5
Associations
Chamber of commerce
3.9
3.9
9,7 %
Road goods transport 3.2 Dpt./division manager/ Logistics Other managerial
branch manager with manager employees
Sea, coastal shipping 3.2 power of attorney or
Teaching/vocational schools/university 2.6 proxy
Inland waterways 1.9
Courier/express/package services
Regional bodies/politics
Railway
1.9
1.3
0.6
7,7 %
Fleet manager
7,7 %
Clerk
3,2 %
Official/civil servant/
Actual circulation 100.0 employee
in public service
3,2 %
Dispatch
0,6 %
Other
manager
17DVV Media Group GmbH Heidenkampsweg 75 • D-20097 Hamburg
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