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OPHTHALMIC LABS & INDUSTRY - MAFO | Ophthalmic Labs and ...
OPHTHALMIC LABS & INDUSTRY

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Media Planning Guide 2020
Eyepress Fachmedien GmbH • Saarner Str. 151 • D-45479 Mülheim a. d. Ruhr • Phone: +49-(0)208-306683-00 • www.mafo-optics.com
OPHTHALMIC LABS & INDUSTRY - MAFO | Ophthalmic Labs and ...
2
                                                                                                                                                                1. Editor, Publisher, Volume Statistic
                                OPHTHALMIC LABS & INDUSTRY

01.              Overview:
                Published in English, MAFO - Ophthalmic Labs & Industry is the independent journal for          06.        Advertisements:    Constanze Classen
                producers, managers and distributors in ophthalmic optics worldwide. lt is designed to                              E-Mail:   constanze.classen@mafo-optics.com
                reflect the interests of the manufacturing side of labs and industry but also importers            Advertising Agent China:   Beijing FOCUS Optics Culture Communication Co. Ltd.; Mrs. Jian Wang
                and exporters as well as the vertical distribution of the big chains. Editorial contents will                                 Room 319, Building 2, Nr. 1, Northbank 1292, Nr. 15 Jianguo Eastroad,
                be planned to engage the interest of optical business owners, managers, marketing                                             Beijing 100024 (Chaoyang), P.R. China
                management, researchers and engineers, together with staff recruiters and trainers.                                           焦点视光(北京)文化传播有限公司

		 MAFO - Ophthalmic Labs & Industry is a journal dedicated to optical business. Its aim: to                                                  北京市朝阳区建国东路15号院甲一号北岸1292

                provide a well-balanced, interesting mix of features with practical new information und                                       二号楼319室 邮编:100024
                                                                                                                                   E-Mail:    jennywang_focus@126.com
                management insights. The publisher and editorial team all have in-depth experience.
                                                                                                                                   Phone:     +86-10-8537-6529
                They are supported by an international editorial board of experts, to help to plan und to
                                                                                                                                   Skype:     jennywang611
                develop the journal concept. The general editorial content is: materials, surfacing and
                                                                                                                                      QQ:     jenny (916085356)
                coating of lenses, FreeForm, management and marketing matters and very important:
                                                                                                                07. Issues/Year/Published:    6 x per year
                interviews and company profiles. To underline the competence of the journal, the
                publisher organizes the yearly international MAFO – The Conference in Milan on the              08.      Publishing House:    Eyepress Fachmedien GmbH
                day before Mido. Internationally well known and perceived experts from management,                                     CEO:   Petros Sioutis
                marketing, R&D-departments, consultants and universities give businesslike lectures             09. Accommodation Address:    Saarner Str. 151, D-45479 Mülheim a.d. Ruhr
                with technical content. These lectures are published in MAFO during the coming year.            10.                 Phone:    +49-(0)208-306683-20 (Advertisements)
02. Membership:                                                                                                 		                            +49-(0)208-306683-00 (Editorial Office)
                                                                                                                11.               Internet:   www.mafo-optics.com
                                                                                                                                    E-Mail:   info@mafo-optics.com
03. Official Journal of: ----                                                                                   12.          Schedule and
04.           Publisher: Silke Sage, Petros Sioutis, Efstathios Efthimiadis                                                Topics planned:    Details page 9
05.        Chief Editor: Hanna Diewald
		hanna.diewald@mafo-optics.com
                 Editor: Rebekka Nurkanovic
		rebekka.nurkanovic@mafo-optics.com
		 Britta Laupichler
		britta@mafo-optics.com
3
                                                                                  2. Circulation and Geographical Distribution Analysis
                                 OPHTHALMIC LABS & INDUSTRY

13.                    Prices:   One year’s Subscription          16.            Print Copies:   5.500
           European Union:       150.00 € (plus VAT in Germany)   17.           Geographical                  Location     Distribution in Percent
        Overseas (Seamail):      170.00 €                               Distribution Analysis:           North America                        36 %
         Overseas (Airmail):     205.00 €                                                                Central Europe                       32 %
    United States (Seamail):     180.00 €                                                                       Far East                      12 %
    United States (Airmail):     235.00 €                                                                   Middle East                        6%
                Single Issue:     30.00 € + mailing costs                                                Eastern Europe                        8%
14. Volume Statistics Analysis                                                                           South America                         4%
             Journal format:     210 mm x 297 mm                                                                  Africa                       2%
                        Total:   288 pages = 100 %                                                                 Total                     100 %
                    Editorial:   200 pages = 70 %
                     Adverts:    88 pages = 30 %
15. Content Analysis of the
    Editorial Pages Sections
                Technology:       30 %
 Market Surveys & Statistics:     20 %
                      Report:     19 %
                    Business:     12 %
               Management:        11 %
              Miscellaneous:       5%
                 Spotlights:       3%
                        Total:   100 %
4
                                                                                                                                                     Price List No. 16 valid from January 1, 2020
                                 OPHTHALMIC LABS & INDUSTRY

01.         Journal Format: 210 mm x 297 mm                                                                         07. Prices for Preferred
02.              Type Area: 184 mm x 257 mm                                                                                      Placement: Cover Page                             plus 35%
                Cover Page: 160 mm x 225 mm (with 5 mm right and bottom bleed margins)                              		 Inside Front or Back                                        plus 20%
03.       Printing Method:  Reel-fed offset                                                                         		 Back Cover                                                  plus 25%
           Binding Method:  Wire-stitched                                                                           			on top of the base price. Preferred placement is not discountable or
          Printing Material:Delivery of digital advertising data per ADSL + FTP or data media. Please               		commissionable.
                            calculate 3 mm trim margin for bled-off advertisements. See technical notes for         08.       Surcharges for
                            electronical data.                                                                           Advertisements in
04.      Periodical Issued: Bimonthly, 6 issues per year                                                                    Special Formats: On request
     Advertising Deadline: Details page 8                                                                           09.        Special Form
05.             Publisher: Eyepress Fachmedien GmbH                                                                      of Advertisement: Inside cover ‘MAFO-Special’         720.00 € (Full colour)
  Accommodation Address: Saarner Str. 151, D-45479 Mülheim a.d. Ruhr                                                         Suppliers Guide: 1 module (88 mm x 40 mm)
        Advertising Dept.: Phone: +49-(0)208-306683-20                                                              		 with logo 4c                                            990.00 €
                 Internet: www.mafo-optics.com                                                                      		 per annum (6 issues)
                    E-mail: info@mafo-optics.com                                                                        All about products: 800 characters and a photo 4c      390.00 €
06. Payment Conditions: Prices quoted exclude VAT, payable by German-based companies only.                          		 (incl. a short headline and blanks)
		 Prepayment 3%, bank draft 4%, within 8 days from publication 2% discount, full                                                PR-Advert: Text driven advert to be put into MAFO’s layout for 50% of the regular
                            net price within 14 days. Classified ads, reproductions and other technical costs are                             ­advertising costs.
                            payable immediately without discount. Legal jurisdiction is Ratingen, Germany.
                      Bank: Sparkasse Aachen
		 IBAN: DE 21 3905 0000 1073 3925 06
                            SWIFT: AACSDE33XXX
5
                                                                                                                                              Price List No. 16 valid from January 1, 2020
                            OPHTHALMIC LABS & INDUSTRY

10.    Quantity Discount:   Multiplier of the base price                                                    Advertising Rate including Colour Surcharge: (Surcharges are not discountable or commissionable)
                            with 3 advertisements        5%
                            with 6 advertisements 10%                                                        Format Width x height (mm)           Base price b/w      2 colour     3 colour      4 colour
                            with 9 advertisements 15%                                                          2/1   420 x 297 + 3 (bleed)             3,860.00 €    4,900.00 €   6,050.00 €    7,150.00 €
                                                                                                                     184 x 257
                            with 12 advertisements 20%                                                         1/1                                      1,940.00 €   2,480.00 €   3,030.00 €    3,570.00 €
                                                                                                                     210 x 297 + 3 (bleed)
                            Calculated on the yearly orders for all publications of the Publishing Group
                                                                                                                     184 x 128,5
                            Ratingen.                                                                                92 x 257
                                                                                                               1/2                                      1,020.00 €   1,550.00 €   2,090.00 €    2,640.00 €
11.             Inserts:    Total price by weight classes                                                            210 x 148,5 + 3 (bleed)
    Size of the Inserts:    80 - 120 g       125 - 180 g                                                             105 x 297 + 3 (bleed)
		                          2,800.00 €       3,100.00 €                                                              184 x 85,5
                                                                                                                     61 x 257
		                          2 sheets (4 pages)                                                                 1/3                                        830.00 €   1,080.00 €   1,320.00 €    1,570.00 €
                                                                                                                     210 x 99 + 3 (bleed)
		                          Rebate corresponding to scale                                                            70 x 297 + 3 (bleed)
		                          1 insert = 1 advertisement page                                                          184 x 64
		                          Further information see page 6.                                                          92 x 128,5
12.      Supplements:       Price ‰ to 25 g individual weight:         250.00 €                                      46 x 257
                                                                                                               1/4                                        580.00 €     760.00 €     950.00 €    1,130.00 €
		                          Supplements are not discountable.                                                        105 x 148,5 + 3 (bleed)
                                                                                                                     210 x 74,25 + 3 (bleed)
		                          Further information see page 7.
                                                                                                                     52,5 x 297 + 3 (bleed)
13.   Glued Postcards:      Price ‰ (automatic)          98.00 €                                              Inside
                            Price ‰ (manual)            148.00 €                                                     184 x 198                                       720.00 € 4 colour
                                                                                                              Cover
                            The base and glue prices are included in the price. Glued attachments are not
                            discountable.

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               OPHTHALMIC LABS & INDUSTRY

                         MAFO online                                               Newsletter
                      www.mafo-optics.com                                to our 2.000 MAFO-subscribers

                                            Head-Banner (242 x 100 px)                   Published 6 x per year, accompanying
242 x 100 px              242 x 100 px                                                   each issue of MAFO, publishing dates
                                            € 300 / US$ 330 per month
                                                                                         on page 9.

                                                                                         We accept .jpg, .gif and .png.
                                                                                         Please respect RGP color code.
                                                                                         Maximum dimension 1 MB.

                                                                         Full Size Banner (564 x 170 px)
                                                                                 € 400 / US$ 440
7
                                                                                                                                                                                                            Special Pages, Inserts
                               OPHTHALMIC LABS & INDUSTRY

                                                                                                                                                                                                                 Special Pages
                                                                                                                                                                                                                        Inserts
14.            Inserts:       Before a job orderBefore
                                                   can beaaccepted     andcanverified,  the submission     of a binding       Trimming Scheme:Scheme:
       13 Inserts:                                            job order         be accepted      and verified,     the            Trimming                                                            Special Pages
                                                  submission
                              proof, if necessary using a dummy  of with
                                                                    a binding
                                                                         size andproof,
                                                                                    weightifspecifications,
                                                                                              necessary using      a
                                                                                                             is required.     Bounded-in Inserts: Format 223 mm x 304 mm folded but delivered with bleed margin and spine fold
                                                  dummy with size and weight specifications, is required.                         Bounded-in Inserts:        Format 223 mm x 304 mm folded but delivered with     Inserts
                                                                                                                                                                                                                     bleed margin
                              Inserts may only advertise    for the
                                                  Inserts may    onlyproducts
                                                                       advertise of for
                                                                                     a business.  According
                                                                                          the products   of a to   postal
                                                                                                                business.     		 Minimum page                andcount:
                                                                                                                                                                 spine4 fold;
                                                                                                                                                                         pagesMinimum
                                                                                                                                                                               (in the middle or separated)
                                                                                                                                                                                           page  count: 4 pages (in the middle or
       13 Inserts:                                According
                              requirements they Before
                                                  must       jobtoorder
                                                        beadesigned postal  requirements
                                                                          can
                                                                      so that   be accepted
                                                                               they  cannot bethey
                                                                                                 andmust  befordesigned
                                                                                                      verified,
                                                                                                 mistaken          the
                                                                                                                 editorial so     Trimming Scheme:           separated)
                                                  that they cannot
                                                  submission          be mistaken
                                                                 of a binding          forifeditorial
                                                                                  proof,     necessary using a                                                            4 mm trim margin
                              pages. The placement    of thewith
                                                  pages.
                                                  dummy      inserts
                                                           The       depends
                                                                 placement
                                                                  size          on technical
                                                                               of
                                                                        and weight the  insertspossibilities.
                                                                                                depends
                                                                                         specifications,    on   technical
                                                                                                           is required.           Bounded-in Inserts:        Format 223 mm x 304 mm folded but delivered with bleed margin
                                                                                                                                                                                                                          < 10 mm spine fold
                                    possibilities.
                                    Inserts may only advertise for the products of a business.                                                                 and spine fold; Minimum page count: 4 pages (in the middle or
                                    According to postal requirements they must be designed so                                             3mm trim margin >    separated)                                   < 3 mm trim
                                                                                                                                                                                                              margin
                                                                                                                                                                 210 mm                           210 mm
  Formats:                          2  sheets (=
         Formats: 2 sheets (= 4 pages) untrimmed:
                                    that they    4 pages)
                                              cannot      untrimmed:
                                                     be mistaken   for editorial
                                                                                                                                                                              4 mm trim margin
                                    436 mmThe
                                    pages.     broad x 304 mm
                                                 placement       high
                                                            of the  inserts depends on technical
		 436 mm broad x 304                  mm high
                                    possibilities.                                                                                                                                                                        < 10 mm spine fold
  Min. Circulation:                 On request.                                                                                           3mm trim margin >                              < fold                               < 3 mm trim
                                                                                                                                                                 210 mm                           210 mm                        margin
  Formats:                          2 sheets (= 4 pages) untrimmed:
 Min. Circulation: On request
  Subm.      Deadline:              Up tomm
                                    436     10broad
                                               days prior
                                                     x 304tomm
                                                             release.
                                                                 high                                                                                                                                                                          304 mm

           Mailing
           Min.     Address:
                Circulation:                      On request.                                                                                                                297 mm      < fold                  297 mm
         Subm. Deadline:      Up to 10 days prior to release
           Calculation:
           Subm.  Deadline:                     All listed
                                                Up  to 10 prices
                                                           days prior are based   on the price list of January
                                                                           to release.
                                                                                                                                                                              3 mm trim margin                                              304 mm
                                                2008.
          Mailing
         Mailing       Address:
                 Address:  On request           The request.
                                                On    prices are valid for all inserts which can be handled                                                                  297 mm    436 mm                    297 mm
                                                without additional effort (mechanical) and time
          Calculation:                          requirement.
                                                All listed prices are based on the price list of January                                                                                           4 mm trim margin
                                                A surcharge is necessary for inserts with special                                                                             3 mm trim margin
              Calculation: All listed prices are2008.
                                                 based on the price list of January 2019. The prices are valid
                                                characteristics.
                                                The  prices are valid for all inserts which can be handled                                                                             436 mm                                                  304 mm
                                                Prices
                                                  can beonadditional
                           for all inserts whichwithout     request.
                                                          handled     without
                                                                         effort additional
                                                                                (mechanical)effortand
                                                                                                   (mechanical)
                                                                                                       time       and                                                                             210 mm
                                                requirement.                                                                                                                                        4 mm trim margin
          Technical        time requirement. AA   surcharge
                                                Inserts  are istonecessary
                                                   surcharge                for inserts
                                                                 isbenecessary
                                                                       delivered        with special
                                                                                  untrimmed.
                                                                                 for inserts          characteristics.
                                                                                                  Multi-paged
                                                                                               with  special     inserts          Glued Inserts:
                                                                                                                               Glued    Inserts: 2 pages
          Requirements:                         must be delivered folded. The front page must be
                           Prices on request. characteristics.                                                                 2 pages, 10 mm glueing      edge onedge
                                                                                                                                                   10 mm glueing     spine,
                                                                                                                                                                         on spine,                                                          304 mm
                                                designated.Inserts
                                                Prices  on request. must be prepared in a manner to avoid                      hold a margin for text!                                                                    < 3 mm trim margin
                                                                                                                                                                                                  210 mm
                                                additional labour. Difficulties and additional folding and                     Format 213 mm x hold 304ammmargin for text!
          Technical                             glueing   work
                                                Inserts are  to be willdelivered
                                                                        be invoiced    separately.
                                                                                  untrimmed.                                   to be delivered
                                                                                                                               Glued    Inserts: untrimmed!
                Technical Inserts are to be delivered     untrimmed.      Multi-paged    inserts Multi-paged    inserts
                                                                                                   must be delivered                               Format 213 mm x 304 mm
          Requirements:                         must be delivered folded. The front page must be                               2 pages, 10 mm glueing edge on spine,
                                                                                                                                                                                                                 297 mm
          Requirements: folded. The front page must be designated. Inserts must be prepared in a manner
                                                designated.Inserts      must   be  prepared     in a  manner  to  avoid        hold a margin for to   be delivered untrimmed!
                                                                                                                                                   text!                                                                  < 3 mm trim margin
                                                additional labour. Difficulties and additional folding and                     Format 213 mm x 304 mm
                           to avoid additionalglueing
                                                 labour. Difficulties
                                                          work will be  andinvoiced
                                                                             additional   folding and glueing work
                                                                                       separately.                             to be delivered untrimmed!                                         3 mm trim margin
                              will be invoiced separately.                                                                                                                                              213 mm 297 mm

                                                                                                                           6                                                                      3 mm trim margin

                                                                                                                                                                                                        213 mm

                                                                                                                           6
8
                                                                                                                                                                     Special Pages, Supplements, Glued Postcards
                                  OPHTHALMIC LABS & INDUSTRY

                                                                                                                                                                                                          Special Pages
 15.            Supplements:      Before a job order can be accepted and verified, the submission of a binding          16.     Glued Postcards                     Glued postcards (minimum paper weight 170 g) and product samples on
                                  proof, if necessary using a dummy with size and weight specifications, is required.
                                                                                                                                                                                                        Supplements
                                                                                                                                                                    inserts or advertisements on an entire page must be additionally charged as a
                                  Inserts may only advertise for the products of a business. According to postal                                                                                 Glued
                                                                                                                                                                    supplement. Before a job order            Postcards
                                                                                                                                                                                                     can be accepted and verified, the submission of
14 Supplements:                   requirements,
                                         Before athey
                                                    jobmust
                                                         orderbecan
                                                                 so designed that and
                                                                    be accepted   they verified,
                                                                                        cannot bethemistaken for the
                                                                                                                  15 Glued Postcards                                aGlued
                                                                                                                                                                      samplepostcards
                                                                                                                                                                               advertisement  with glued
                                                                                                                                                                                         (minimum   paperpostcard  (positional
                                                                                                                                                                                                           weight 170   g) andsample), if necessary
                                  contentsubmission
                                            pages. of a binding proof, if necessary using a
                                         dummy with size and weight specifications, is required.
                                                                                                                                                                     product samples on inserts or advertisements on an entire
                                                                                                                                                                    using  a dummy, is required. Product samples can only be accepted when prior
                                                                                                                                                                     page must be additionally charged as a supplement.
                                       Inserts may only advertise for the products of a business.                                                                   permission  is obtained
                                                                                                                                                                     Before a job           by the
                                                                                                                                                                                    order can   be publisher
                                                                                                                                                                                                   accepted(using a bindingthe
                                                                                                                                                                                                             and verified,  sample).
                                       According to postal requirements, they must be so                                                                             submission of a sample advertisement with glued postcard
  Format:                         Minimum  size that
                                       designed   105they
                                                       mm xcannot
                                                            148 mmbe(DIN A 6) for the
                                                                      mistaken                                                                                       (positional sample), if necessary using a dummy, is
 		                                    content
                                  Maximum  size pages.
                                                  200 mm x 287 mm                                                                               Formats:             required.
                                                                                                                                                                    For        Productuse
                                                                                                                                                                        glued postcards samples   canpost
                                                                                                                                                                                           the valid   only  be accepted when
                                                                                                                                                                                                          requirements.
                                                                                                                                                                     prior permission is obtained by the publisher (using a
  Format:                               Minimum size 105 mm x 148 mm (DIN A 6)                                                                                       binding sample).
                                        Maximum size 200 mm x 287 mm
              Min. Circulation:   On request                                                                                Formats:
                                                                                                                                        Min. Circulation:           On request
                                                                                                                                                                    For glued postcards use the valid post requirements.
  Min. Circulation:                     On request.
                                                                                                                            Min. Circulation:                       On request.
        Subm. Deadline :
  Subm. Deadline:                 Supplements   must bemust
                                        Supplements       delivered  in proper in
                                                               be delivered    form and package
                                                                                  proper        to the printer
                                                                                         form and                                       Subm. Deadline:             Up to 10 days prior to release of the issue in which it is to appear.
                                  10 dayspackage    to the
                                          prior to the     printer
                                                       release of the10issue.
                                                                         days prior to the release of the                   Subm. Deadline:                         Up to 10 days prior to release of the issue in which it is to
                                        issue.                                                                                                                      appear.
                                                                                                                                 Technical Requirements:            The glued edge of the postcards or product samples should not be glued further
  Mailing Address:                      On request.                                                                         Technical                                The glued edge of the postcards or product samples
              Mailing Address:    On request                                                                                Requirements:
                                                                                                                                                                    than 48 mm from the spine (see the sketch).
                                                                                                                                                                     should not be glued further than 48 mm from the spine
  Technical                              Supplement documentation must include data on the                                                                          (see the sketch).
  Requirements:                          number of copies supplied, journal title and the volume
       Technical Requirements:    Supplement
                                         number. documentation
                                                     Each package mustshould
                                                                        includehave
                                                                                 data on the number
                                                                                      a visible  copyof copies supplied,
                                  journalattached.    Inserts
                                           title and the      mustnumber.
                                                           volume   be prepared     so as toshould
                                                                             Each package     avoidhave a visible copy
                                         additional labor. Supplements will be inserted with the
                                  attached.   Inserts
                                         closed   edgemust  be prepared
                                                         parallel  to the so as to avoid
                                                                           journal       additional
                                                                                    spine.           labor.
                                                                                            Difficulties    Supplements
                                                                                                          and
                                  will beadditional
                                          inserted withfolding and glueing work will be invoiced
                                                          the closed edge parallel to the journal spine. Difficulties and
                                         separately. Supplements printed on material other than

                                                                                                                                                                                                                      Glued edge
                                                                                                                                                                               Glued edge
                                  additional
                                         paper folding  and glueing
                                                  can only            work when
                                                             be accepted     will beprior
                                                                                     invoiced  separately.
                                                                                          permission     is Supplements

                                                                                                                                                            Spine

                                                                                                                                                                                                                                        Spine
                                         obtained by the publisher (using a binding sample).
                                  printed on material other than paper can only be accepted when prior permission
                                  is obtained by the publisher (using a binding sample).

                                                                                                                                                              
                                                                                                                                                                                            Direction of insertion

                                                                                                                                                                                                                                   
                                                                                                                                                                    Glueing                                                  Glueing
                                                                                                                                                                    on the front edge                                on the back side

                                                                                                                 7
9
                                                                                                                                                               Feature Schedule 2020
                  OPHTHALMIC LABS & INDUSTRY

Issues                           mm/dd/yy      MAFO Specials and Topics                                                   Trade Shows

         1
             Date of issue:       01/03/20     Cleaning (Auxiliary materials, Machinery)                                  opti, Munich (January 10 - 12)
             Ad close:            11/29/19     Water cleaning/filtration
     2020    Materials due:       12/02/19     Consumables (Blocking, Fining, Polishing, Edging, Finishing, Protection)

             Date of issue:       02/14/20     Industrial remote edging                                                   MAFO – The Conference, Milan (February 28)

         2   Ad close:
             Materials due:
                                  01/17/20
                                  01/20/20
                                               (Edgers & millers, Tracer)
                                               Workshop Equipment
                                                                                                                          Mido, Milan (February 29– March 02)
                                                                                                                          SIOF Int’l Optics Fair, Shanghai (February 11 - 13)
                                                                                                                          Vision Expo East, New York (March 26 - 29)

             Date of issue:       04/24/20     Generators

         3   Ad close:
             Materials due:
                                  03/27/20
                                  03/30/20
                                               Lens inspection

             Date of issue:       06/26/20     Coating (Auxiliary materials, Machinery)

         4   Ad close:
             Materials due:
                                  05/29/20
                                  06/02/20
                                               Engraving & printing (Machinery)

             Date of issue:       08/21/20     Semi-finished lenses I                                                     Vision Expo West, Las Vegas (September 23 - 26)

         5   Ad close:
             Materials due:
                                  07/31/20
                                  08/03/20
                                               (Single-vision, Bifocal, Trifocal)                                         Silmo, Paris (October 02 - 05)

             Date of issue:       10/23/20     Semi-finished lenses II

         6   Ad close:
             Materials due:
                                  10/02/20
                                  10/05/20
                                               (Progressives)

         1
             Date of issue:       01/05/21     Cleaning (Auxiliary materials, Machinery)                                  opti, Munich (January 08 - 10)
             Ad close:            12/04/20     Water cleaning/filtration
     2021    Materials due:       12/07/20     Consumables (Blocking, Fining, Polishing, Edging, Finishing, Protection)
10
                                                                                                          Permanent Columns in MAFO – Ophthalmic Labs & Industry
                         OPHTHALMIC LABS & INDUSTRY

            Business: Daily business questions.                                                            Market Surveys: Overview of markets.

       Closing Words: You should know her or him.                                                              Marketing: Strategies to open up markets.

       Editor‘s Letter: Editorial comments on developments and everyday occurrences from all sectors of           Portrait: People and companies to look at.
                        the industry.
                                                                                                                   Report: Reports about the latest international trade shows and conferences.
           Education: Education in people is the best investment.
                                                                                                                Spotlight: News about different aspects and persons of the business.
              History: Looking back to understand developments.
                                                                                                              Technology: All you need to know about surfacing, cleaning, coating, glazing...
          All about .... Product news and marketing promotions of manufacturers and wholesalers.
                                                                                                           SuppliersGuide: Who offers what.
International Markets: The world is changing and you should know how it does.

          Interviews: Important topics in discussion.

        Management: Leadship, corporate identity, quality control and company philosophy.
11
                                 OPHTHALMIC LABS & INDUSTRY
                                                                                                                        Guidelines for Electronic Transfer of Advertisement Data / Materials for MAFO

01. Systems / Programs:                                                                                               06. Additional costs:
For further information, call Efstathios Efthimiadis                                 Phone: +49-(0)208-306683-23      Supplementary costs will be applied for any additional work required in advertisement processing, such as missing
Requirement profile for electronic advertisement transmission:                                                        proof chasing or litho work.
Layout/Graphic Software: InDesign, Photoshop, Illustrator                                                             07. Identification:
Graphic formats: .tif, .eps, .pdf, .indd, .psd, .ai and .jpg.                                                         For ads sent by data carrier: please send full instructions with correct data names.
Preferred text formats are: .txt, .rtf and .doc.                                                                      For colour advertisement: please supply proofs and prints by mail.
For alternatives, please call Efstathios Efthimiadis.                                                                 08. Guarantee:
02. Data Carrier:                                                                                                     We can only expose what is available on the data carrier. We don’t take any responsibility for any deviations in
Accepted are                                                                                                          text, images and colours.
 • CD, DVD, FTP-Upload                                                                                                For further information please contact:
Every transmission must show the journal title, sender / company, program version used, data names and numbers        Advertisements: Constanze Classen
of the colours required for ad printing.                                                                                                     Phone: +49-(0)208-306683-20
We assume that all sent data are copies and don’t take responsibility for files. Delivery deadline on digitally                              E-mail: constanze.classen@mafo-optics.com
transmitted advertising is the same as the last date for advertisement booking.                                       Litho: Efstathios Efthimiadis
03. Scriptures:                                                                                                                              Phone: +49-(0)208-306683-23
Please use postscript-scriptures only, naming all scriptures used, and safe the screen fonts as well as the printer                          E-mail: production@eyepress.de
fonts on your data carrier. The scriptures will be used only for the processing of your advertisement and will then
be immediately erased.
04. Graphics, etc.:
We require copies of all graphics, logos or images used in your advertisement, sent via .eps or .tif. Screen images
must be 300 dpi, bitmaps in the range 600 – 1200 dpi.
All Graphics need to be delivered in the CMYK colour space.
05. Proofs:
Please send a binding proof. For 2c- and 3c-advertisements we kindly ask for a proof per colour (naming the colour
on the proof: scale colour, HKS, cartridge). A binding proof is essential for 4c-advertisements.
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                                                       OPHTHALMIC LABS & INDUSTRY
                                                                                                                                                                                                                                                      General Terms of and Conditions for Advertising
                                                                                                                                                                                                                                            with Eyepress Fachmedien GmbH, the Publishing Company
   1. Scope                                                                                                                                                                                       9.2. Irrespective of the degree of culpability, the Publishers shall be liable for claims to damages ensuing from
 1.1. All agreements with the Publishers concerning advertisements and supplied loose inserts shall be subject to the following terms and conditions, to the exclusion of all                     		 – the failure of the Publishers, or of senior employees or vicarious agents of the same, to honour an obligation of fundamental importance to the performance of
      others. Upon signing the first contract, the Publishers and Client shall agree to make these terms and conditions binding on all future orders too, including such as are placed                    contract, or
      by telephone. The Client’s terms of purchase or other terms and conditions shall apply only to the extent that they do not contradict the terms and conditions below.                      		 – product liability law, or
 1.2. These terms and conditions shall apply accordingly to all orders for tip-ins, bind-ins, special technical variants, electronic advertising and other forms of advertising.                 		 – non-negligible organizational culpability on the part of the Publishers, or
   2. Definitions                                                                                                                                                                                 		 – insidious deceit on the part of a legal representative, senior employee or vicarious agent of the Publishers or from the Publishers’ failure to reproduce the advertisement
 2.1. An “advertising order” for the purposes of the following terms and conditions is a contract between the Publishers and the Client for the publication of the Advertiser’s                           as guaranteed, or
      advertisement or advertisements, electronic or other advertising (hereinafter called “advertisements”) in a newspaper or magazine with the aim of disseminating the                        		 – injury to life and limb caused by failure to honour an obligation on the part of the Publishers or of a legal representative, senior employee or vicarious agent of the same.
      same.                                                                                                                                                                                       9.3. The Publishers shall be liable for the full amount of the damages due in the event of gross negligence or intent. In all other cases, the Client’s claims shall not exceed the
 2.2. A “contract” is an agreement to publish several advertisements, taking account of the discounts to which the Client is entitled according to the rate list valid at the time the                 damages ordinarily paid in such cases and, unless otherwise agreed, shall be limited to 5 % of the order value. The Publishers’ liability under product liability law shall not
      order was placed. It is then up to the Client to call forward publication as it sees fit.                                                                                                        be affected by this.
   3. Calling forward and Placing Orders                                                                                                                                                          9.4. The Publishers shall not be liable in cases other than those specified above, irrespective of the legal basis for the claims made.
			If the Client has signed a contract entitling it to call forward the publication of an advertisement as it sees fit, the order as a whole must nevertheless be executed within one             9.5. Claims for damages against the Publishers shall lapse 6 months after they arise, unless they rest on an unlawful or intentional act.
      year of the publication of the first advertisement, assuming the first advertisement was called forward and published no later than one year after the contract was signed.                 9.6. In those cases in which the Publishers cannot be held liable, this preclusion of liability shall also apply to the personal liability of the Publishers’ senior staff, employees,
   4. Publication and Right of Refusal                                                                                                                                                                 co-workers, representatives and vicarious agents.
 4.1. The Publishers reserve the right to reject advertisements                                                                                                                                   10. Rates
		 – whose content is in breach of the law or other official regulations or                                                                                                                      10.1. All the prices quoted in the Publishers’ current rate list are subject to value-added tax at the rate prevailing on the date of invoice (only Germany).
		 – whose content is the subject of an official complaint lodged with the Deutsche Werberat [German Advertising Inspection Board] or                                                            10.2. The Client shall refund the Publishers for any costs incurred for corrections of the advertising copy requested or occasioned by the Client.
		 – whose content, design, origin or technical form are such that the Publishers cannot reasonably be expected to publish them.                                                                 10.3. Advertising agents and advertising agencies are bound to adhere to the Publishers’ rate lists in all their quotations, contracts and invoices issued to advertisers.
 4.2. Advertisements that contain advertising for third parties (combined advertising) always require the Publishers’ prior written consent and are subject to a surcharge. Clients              10.4. In the event of a revision of advertising rates, the new rates shall apply to current orders only if announced by the Publishers at least one month prior to publication of the
      shall be notified immediately in the event of a rejection.                                                                                                                                       advertisement or other form of advertising. If the rates increases, the Client shall be entitled to a cancellation of contract. This right must be exercised in writing within 14
   5. Third-party Rights, Utilization Rights                                                                                                                                                           days of the receipt of the notice of increase.
 5.1. The Client shall ensure that it possesses all the rights required to insert the advertisement in question. The Client shall exempt the Publishers from all third-party claims              10.5. Discounts shall not be granted to those companies whose business it is to place insertion orders for various advertisers with the aim of obtaining a discount.
      raised in connection with the advertising order as well as any costs the Publishers incur to defend themselves against such claims. The Client undertakes, to the best of its              10.6. Written proof of affiliation must be provided before affiliates can be granted a joint discount. Affiliates, for the purpose of these terms, are companies that hold a stake of
      knowledge and in good faith, to help the Publishers defend themselves against such claims by providing any information and documents that may be of relevance.                                   more than 50 percent in each others’ equity.
 5.2. The Client shall transfer to the Publishers any rights of duplication and publication needed to place the advertisement in accordance with the terms of the advertising                    10.7. If a Client fails to call forward an advertisement once or more than once for reasons for which the Publishers are not responsible, the Client shall refund the Publishers for the
      order.                                                                                                                                                                                           difference between the discount actually granted and that due to it on the basis of the advertisements actually published (discount refund). This shall not affect the parties’
   6. Proofs                                                                                                                                                                                           other contractual rights and obligations. Unless agreed otherwise, the Client shall have a retroactive claim to the discount applicable for the number of advertisements
		 The Client shall be responsible for the accuracy of the returned proofs. The Publishers shall take into account all those corrections of which they were notified prior to the closing date         actually published within a given year.
      for advertisements or within the time limit specified when the proofs were sent out.                                                                                                        11. Payment
   7. Advertising Copy, Order Processing                                                                                                                                                         11.1. The invoice is payable within the period specified in the rate list unless payment in advance or other terms have been agreed. Discounts for prior payment shall be granted
 7.1. The Client undertakes to submit the (digital) advertising copy by the deadline specified and in accordance with the Publishers’ technical specifications. The Client shall                       according to the rate list.
      bear the costs of any corrections required. If, owing to the Client’s failure to honour this commitment, insertion proves impossible, this shall not affect the Client’s payment           11.2. In the event of a delay in payment or respite, interest on the arrears and collection costs shall be charged. The Publishers shall be entitled to defer further execution of the
      obligations.                                                                                                                                                                                     order until payment is made and to demand payment in advance for any remaining advertisements.
 7.2. The Publishers shall flag any advertisements that are not readily recognizable as such by appending the word “Advertisement.”                                                              11.3. If the Publishers have just cause to doubt the Client’s solvency, they shall be entitled to make the publication of any further advertisements provided for in the contract
 7.3. The Publishers shall select the position of each advertisement at their discretion, as far as possible taking account of the Client’s best interests.                                            dependent upon payment in advance and the settlement in full of any amounts outstanding, irrespective of the terms of payment originally agreed.
 7.4. The Publishers are at liberty to publish competitors’ advertisements as well.                                                                                                               12. Assignment and Offsetting of Claims
 7.5. Advertising copy shall be returned only if expressly requested. The Publishers undertake to retain advertising copy for no longer than three months after the advertisement                12.1. The Client may not assign any claims ensuing from the advertising contract to third parties without the Publishers’ prior written consent.
      was first published.                                                                                                                                                                       12.2. The Client can offset its claims on the Publishers only if the demand in question is undisputed or enforceable by law.
   8. Guarantee                                                                                                                                                                                  12.3. A right of retention can be claimed only if the Publishers’ demand for payment and the Client’s counterclaim are based on the same contract.
 8.1. The standard of reproduction agreed, the quality of the advertising copy permitting, is that customary for advertisements and other forms of advertising in the magazine                    13. Stoppages and the like
      in question, as specified in the current media data for the said magazine and in the order confirmation. This presupposes that the Client complies with the Publishers’                    		 In the event of stoppages, acts of God, industrial disputes, seizure, traffic disruptions, shortages of energy or raw materials and other such events for which the Publishers
      specifications for the creation and transmission of advertising copy.                                                                                                                            are not responsible - whether these affect the Publishers’ operations or those of other companies, whose services are crucial to the Publishers’ ability to honour their
 8.2. If an advertisement does not meet the agreed standard, the Client shall be entitled to a reduction of the payment due or to a fault-free replacement advertisement, but only                     commitments – there shall be no liability for late performance or impossibility. In such cases, the Publishers shall be entitled to the payment in full of all the advertisements
      to the extent that the purpose of the original advertisement was impaired. The Publishers are entitled to refuse to insert a replacement advertisement if                                        published, as long as 80% of the average sold – or otherwise promised – circulation for the past four quarters is delivered. If the circulation delivered is lower than this, the
		 – this would entail outlays which, in view of the Publishers’ culpability and the principle of good faith, would be out of all proportion to the injured party’s claim to reparation, or            invoice amount shall be reduced by the same percentage as that by which the circulation actually delivered falls short of that promised by the Publishers.
		 – this would be possible only at what would be at unreasonably great expense for the Publishers.                                                                                               14. Place of Performance, Jurisdiction
		 If the Publishers allow the grace period for a replacement advertisement to lapse without taking action or if the replacement advertisement is not fault-free, the Client shall               14.1. The place of performance and sole place of jurisdiction shall be the Publishers’ domicile.
      be entitled to a reduction of the payment due or to a cancellation of contract. There shall be no claim to a cancellation of contract in the event of minor faults.                        14.2. Disputes arising from the Publishers’ business dealings with merchants, judicial persons under public law or special funds under public law shall be settled at the court
 8.3. The Publishers’ liability, as provided for in No. 9, shall not be affected by the above.                                                                                                         with jurisdiction for the Publishers’ domicile. Any claims on non-merchants that cannot be settled by dunning shall be brought before the court with jurisdiction for the
   9. Liability                                                                                                                                                                                        non-merchant’s domicile.
 9.1. The Publishers shall be liable for any damages the Client suffers as a result of intent or gross negligence on the part of the Publishers or of senior employees or vicarious              14.3. If the Client’s domicile or ordinary residence, including that of non-merchants, is unknown at the time an action is brought or if the Client has relocated or its ordinary
      agents of the same.                                                                                                                                                                              residence has moved outside the territory covered by the law since signing the contract with the Publishers, the place of jurisdiction shall be the Publishers’ domicile.
OPHTHALMIC LABS & INDUSTRY

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