World of Wedding Media - Hochzeitsplaner Brautfrisur
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World of
Rate Card 2017 • List Nr. 20 •
Effective from 01-10-2016
Wedding Media
Hochzeitsplaner
Brautfrisur
Meine
100 % OF YOUR TARGET GROUP ›› WITH PRINT MEDIA, ONLINE,
EMAGS, CONSUMER AND B2B TRADE FAIRS
DEADLINES, FACTS AND PRICES AT ONE GLANCE
World of Wedding Media Content
Reach 100 % of Your Target Group 2 WORLD OF WEDDING
The Family of Brands under
The
Dear partners, Number 1 One Single Roof
media family
in
for more than 25 years, we have been your competent media partner print, online
for a strong target group appeal in the wedding sector, since as the only
and fairs
company in the market, AVR World of Wedding Media unites all domains 4 HOCHZEITSPLANER
about the most wonderful day in life.
The Bride’s Best Friend
With a widely spread portfolio, we cover all relevant communication channels to
present your brand and your products in a perfect way:
The inspiring print magazine Hochzeitsplaner full of ideas for a customized 10 MEINE BRAUTFRISUR
unforgettable wedding
The strongly sought after special editions Mein Brautkleid and Meine Brautfrisur The Only Magazine for Bridal Hairstyles Only
The popular online portal braut.de
Additionally, we possess a great expertise
as a trade fair organizer: 12 MEIN BRAUTKLEID
• The highly frequented public exhibition The Only Magazine for Bridal Fashion Only
Hochzeitstage in Dortmund, Hamburg,
Hannover, Munich and Münster
• New: The order show ABC Salon
for the specialized trade with bridal, 18 BRAUT.DE
evening and cocktail fashion in Munich
The leading digital brand relating to weddings
With this broad spectrum in the wedding
sector, we offer you an extensive
platform to reach your potential customers
directly and without any spreading 24 HOCHZEITSTAGE
loss. Because of our long-time
experience and integrated expertise Germany´s Most Beautiful Wedding Fairs
in the wedding sector, we are able to
provide you with an individual made-to-
measure proposal which combines
all our media. We will gladly advise you 26 ABC SALON
personally.
The B2B Trade Fair for Bridal, Evening and Cocktail Fashion
We are looking forward to a
successful cooperation with you!
28 YOUR PERSONAL POINTS OF CONTACT
2 1
All under One Single Roof! As the only company on the market, the AVR World of Wedding
media family covers all channels in print, online and fairs.
Our Brand Family We know all about successful communication concerning
the most beautiful day in people´s lifes, about precious
at a Glance: the exclusive
contents, emotional storytelling as well as
community building – with more than
25 years of experience as a
wedding magazine cele- cross-media wedding brand.
brating its 25th anniversary
Hochzeitsplaner quarterly, 4 issues a year
copies: 45 000
Meine Brautfrisur Mein Brautkleid
once a year once a year
copies: 45 000 copies: 45 000
braut.de
the successful online platform eMags
since 2007 with 1,1 mill page the complete
impressions/month magazines as eMags
in the App Store
ABC Salon
Hochzeitstage once a year
once a year in Hannover, in Munich
Munich, Dortmund, Ham- B2B trade fair for
burg and Münster bridal, evening and
cocktail fashion
Top coverage within the target High quality editorial environments
group on all channels on all platforms (print, online, fairs)
2 3
Hochzeitsplaner
NEW Hochzeitsplaner
publishing The exclusive wedding magazine celebrating
its 25th anniversary
dates! Content – All About Wedding Planning
You can
With always up-to-date planning pages and handy checklists
find your
personal
Bridal dresses in all kinds of styles as well as suitable accessories points of
contact on
With the world´s most beautiful honeymoon destinations
page 28!
Everything for the bride´s beauty: beauty products, hair-styles …
With the best ideas for the wedding registry
Jewellery and wedding rings
Plus: top adresses for wedding shopping + locations
Glamourous high gloss finish in shopping format
Copies: 45 000 (D, A, CH, L, I)
Copy Price: 6,20,- €
Publication Frequency: 4 issues per year
Sales Channels: national and international whole and retail sales,
well-assorted newsstand sales, direct mailing to
wedding-related shops, presence at AVR wedding fairs
4 5
Hochzeitsplaner
Readership Data
(Extracts from the audience analysis in 2011 with more than 1000 readers)
Perception of Advertisement Reading Frequency
Adverts in wedding magazines are observed and noticed by 89 per cent of those polled. Almost half of those polled look at their wedding magazines several times a week.
20 per cent of them validate ads as very useful. To three-quarters of the Hochzeitsplaner More than every eleventh reader consults her magazine every day. Approximately
readers, adverts appear useful in some degree. one quarter of the readers glance at their magazine once a week.
Do you notice the ads in wedding magazines? How often do you have a look at one of your wedding magazines?
Only Once
No Every Month
4%
11% 15%
Every Day
9%
45%
89% 27%
Every Week
Several
Times a
Week
Yes
The Target Group of Hochzeitsplaner INCOME
AGE More than 25 per cent will operate on a monthly net income up to 4000 Euros after
their wedding, 14
per cent will have more than 4000 Euros available.
28 years old in average.
The bride who reads Hochzeitsplaner is
The groom is averagely 31 years old. 41 per cent of the readers will command a monthly sum up to 3000 Euros.
6 7
Hochzeitsplaner
NEW
publishing
dates! 1/2 1/3
Deadlines
2/1 1/1
Issue Publishing Date Booking and Delivery Deadline
01/2017 December 01, 2016 October 27, 2016
02/2017 February 23, 2017 January 19, 2017
03/2017 June 01, 2017 April 27, 2017
A = 420 × 260 mm A = 210 × 260 mm A = 100 × 260 mm A = 65 × 260 mm
04/2017 September 14, 2017 August 10, 2017 A = 210 × 125mm A = 210 × 82 mm
Cancellation time ends 4 weeks prior to publication date.
1)
Bleed allowance of 3 mm on top, bottom, right and left must be added to these measurements. There is no extra
charge for bleed pages.
Formats and Rates
Important part of text and motif must be at least 5 mm away from bleed.
Text running over the gutter needs additional 4 mm space per page.
Formats Ads with Bleeds1) Rates in Euros, plus VAT
Width x Height mm 4c (Euroscale)
2/1 420 × 260 8.820,- €
Premium-Guide ‚Exclusive Partners for Your Dream Wedding‘
1/1 210 × 260 4.410,- € Annual Offer Big Premium Advertisement 4 issues: Address Entry within the
1/2 Vertical 100 × 260 2.415,- € Company name section headed ‚Exclusive Partners‘ in
Image Hochzeitsplaner magazine for your postcode
Horizontal 210 × 125 2.415,- € Approx. 490 characters inlcuding spaces area or ‘Your Online Partners‘ 280,- €
Phone number
1/3 Vertical 65 × 260 1.650,- € Email
Horizontal 210 × 82 1.650,- € Website
B/W Prices on Request 4 issues: Big Premium Advertisement SPECIAL OFFER
within the Hochzeitsplaner Premium-Guide Big Premium Advertisement or
eMag-Fee 880,- € Small Advertisement within the
75 Euros must be added to the basic ad rate for the digitalisation and publication of Hochzeitsplaner Premium-Guide
your ad in the eMag of Hochzeitsplaner, including a direct link to your homepage. Plus 4 x Address Entry within the
Annual Offer Small Advertisment: section ‚Exclusive Partners‘
Premium Positionings and Prices 4c, 41 x 95 mm Plus online integration on braut.
2nd Cover Page: 4.965,- € de: 1 whole HTML page within our
3rd Cover Page: 4.410,- € 4 issues: Small Advertisment within the exclusive directory for a duration of
4th Cover Page: 5.520,- € Hochzeitsplaner Premium-Guide for 12 month for your postcode area
Also your postcode area (10 images plus 500 words text
Annual Offer Address Entry
4 Pages = 5%
available 800,- € input and a direct link to the client’s
homepage)
8 Pages = 7,5 % as an Annual Offer Adress Entry:
12 Pages = 10 %
16 Pages = 12,5 %
eMag! Up to 6 lines of text
Row width 41 mm
Annual Special Price: 1.200,- €
20 Pages = 15 %
8 9
Meine Brautfrisur
Meine Brautfrisur Formats and Rates
The Only Magazine for Bridal Hairstyles Only
Formats Ads with Bleeds 1) Rates in Euros, plus VAT
Content – All About Bridal Hairstyles and Beauty Width × Height mm 4c (Euroscale)
Romantic updoes, hairstyles for all kinds of styles – You can 2/1 420 × 300 8.820,- €
whether long or short hair find your 1/1 210 × 300 4.410,- €
Dream-like hairstyles with step-by-step instructions personal
1/2 Vertical 105 × 300 2.415,- €
points of
Ideas for hair dressing, accessories, veils contact on Horizontal 210 × 150 2.415,- €
Styling with make-up and jewellery according to the bride´s type page 28! 1/3 Vertical 70 × 300 1.650,- €
Horizontal 210 × 100 1.650,- €
Helpful tips for a perfect look on the wedding day
B/W Prices on Request
Expert guidance for a glowing appearance
eMag-Fee
Copies: 45 000 (D, A, CH, L, NL, I, N) 75 Euros must be added to the basic ad rate for the digitalisation and publication of
Copy Price: 4,90 € your ad in the eMag of Meine Brautfrisur, including a direct link to your homepage.
Sales Channel: national and international whole
and retail sales, well assorted
newsstand sales, direct mailing Premium Positionings and Prices Volume Discount 2016
to wedding-related shops, 2nd Cover Page: 4.965,- € 4 Pages = 5% 16 Pages = 12,5 %
presence at AVR wedding fairs 3rd Cover Page: 4.410,- € 8 Pages = 7,5 % 20 Pages = 15 %
4th Cover Page: 5.520,- € 12 Pages = 10 %
2/1 1/1 1/2 1/3
S = 390 × 260 mm S = 180 × 260 mm S = 90 × 260 mm A = 70 × 300 mm
A = 420 × 300 mm A = 210 × 300 mm A = 105 × 300 mm A = 210 × 100 mm
S = 180 × 134 mm
Deadlines A = 210 × 150 mm
Issue Publishing Date Booking and Delivery Deadline 1)
Bleed allowance of 3 mm on top, bottom, right and left must be added to these measurements. There is no extra
charge for bleed pages.
Meine Brautfrisur March 03, 2017 February 01, 2017
Important part of text and motif must be at least 5 mm away from bleed.
Cancellation time ends 4 weeks prior to publication date. Text running over the gutter needs additional 4 mm space per page.
10 11
Mein Brautkleid
Mein Brautkleid You can
find your
Formats and Rates
The Only Magazine for Bridal Fashion Only personal Formats Ads with bleeds 1) Rates in Euros, plus VAT
Content – All About the Bride‘s Outfit
points of
contact on Width x Height mm 4c (Euroscale)
Presentation of the new season´s most beautiful dresses page 28! 2/1 420 × 300 8.820,- €
Professional instructions on finding the ideal bridal outfit – 1/1 210 × 300 4.410,- €
for civil and church wedding 1/2 Vertical 105 × 300 2.415,- €
Romantic accessories, sensual lingerie and a lot more for the ultimate styling Horizontal 210 × 150 2.415,- €
Helpful tips and tricks for the perfect bridal look 1/3 Vertical 70 × 300 1.650,- €
Horizontal 210 × 100 1.650,- €
Expert advice on bridal dress shopping
B/W Prices on Request
Style consulting for pregnant brides and big sizes eMag-Fee
75 Euros must be added to the basic ad rate for the digitalisation and publication of your ad in
Copies: 45 000 (D, A, CH, L) the eMag of Mein Brautkleid, including a direct link to your homepage.
Copy Price: 4,80 €
Sales Channels: national and international Premium Positionings and Prices Rabattsystem Anzeigenvolumen 2016
whole and retail sale, 2nd Cover Page: 4.965,- € 4 Pages = 5% 16 Pages = 12,5 %
well assorted newsstand 3rd Cover Page: 4.410,- € 8 Pages = 7,5 % 20 Pages = 15 %
sales, direct mailing to 4th Cover Page: 5.520,- € 12 Pages = 10 %
wedding dress shops,
presence at AVR
wedding fairs 2/1 1/1 1/2 1/3
S = 390 × 260 mm S = 180 × 260 mm S = 90 × 260 mm A = 70 × 300 mm
A = 420 × 300 mm A = 210 × 300 mm A = 105 × 300 mm A = 210 × 100 mm
S = 180 × 134 mm
A = 210 × 150 mm
Deadlines Shopping Guide
Advertisements
Issue Publishing Date Booking and Delivery Deadline 1/4 Advertisement 90 x 123 1)
Bleed allowance of 3 mm on top, bottom, right and left must be added to
495,- € these measurements. There is no extra charge for bleed pages.
Mein Brautkleid October 11, 2017 September 06, 2017
Important part of text and motif must be at least 5 mm away from bleed
1/2 Advertisement 190 x 123
Cancellation time ends 4 weeks prior to publication date. 750,- € Text running over the gutter needs additional 4 mm space per page
12 13
Print Magazines
AD Specials Details
Delivery Conditions: details available on request
Loose Inserts Attached Inserts Circulation: calculation basis for ad specials are current
Insertion Cost By Adhesive on a full circulation figures at the time of booking
Up to 20 g per Single Leaf € 110,– ‰ Carrier Page 1/1 4c (€ 4.410,–)
Up to 30 g per Single Leaf € 120,– ‰ Attachment Cost Deadline: cancellation date & scheduling: 4 weeks prior to
Up to 40 g per Single Leaf € 130,– ‰ Post Cards € 65,– ‰ publication date; delivery deadline: 4 weeks prior to
Additional Charge for Envelopes & CDs € 75,– ‰ publishing date
Further 5 g € 5,– ‰ Booklets up to 20 g € 75,– ‰
(higher weight on request)
For ultimate processing Product Samples Price on Request
acceptance, please
send 10 insert samples
4 weeks prior to ad
deadline.
Attached Inserts Fold-out Pages
Bounding cost Prices on Request
2 to 4 Pages € 110,– ‰
6 to 8 Pages € 120,– ‰
112 to 16 Pages € 130,– ‰
Multi-page Cover
Prices on Request
All prices are exclusive of VAT in the legal account.
14 15
Print Magazines
Publisher‘s Data Technical Data
Publisher: AVR Agentur für Werbung und Produktion GmbH Printing Material The assurance of order quality will be derived
Weltenburger Straße 4, D-81677 München The following criteria should be considered from given information. Hence contact prints
Phone: +49 89 419694-0 with the creation of printing material: will be adjusted on trust.
Fax: +49 89 4705364 File Format: PDF standard X3 or X4
Email: info@avr-werbeagentur.de Pictures: resolution must be at least 300 Bank Account
Web: www.hochzeitsplaner.de dpi. Stadtsparkasse München
www.hochzeitstage.de Colour Space: CMYK according to ISO IBAN: DE42 7015 0000 0083 1783 68
www.braut.de 12467-2 (FOGRA39, spot colours and BIC: SSKMDEMMXXX
www.avr-werbeagentur.de special colours are not allowed!)
Letter presses must be completely em- VR Bank München
Printing Method: offset printing bedded or converted into paths. IBAN: DE22 7016 6486 0007 3063 00
The booked advertising format must be BIC: GENODEF1OHC
Processing: adhesive binding satisfied exactly.
The name of the data must contain the Terms of Payment
Paper: cover: 200 g/m²; content pages: 90 g/m² client´s name and the advertising format. Within 8 days after receipt of invoice. Interest
on arrears in accordance to section 14 of the
Distribution: special interest www.special-interest.com Delivery of Printing Material General Business Conditions: 4,5 % above
druckdaten@avr-verlag.de the prevailing discount rate of the Deutsche
Sales Channel: national and international whole and retail sales, If the volume of data is too big to send it via Bundesbank. The current value added tax will
consumer fairs, well-assorted newsstand sales and email, please contact the responsible media be added to the net price.
direct mailing consultant.
General Business Terms
Multi-colour Advertisement For advertisement orders, please see the stan-
Shades which cannot be achieved by the dard business conditions on page 12.
colours of the Euroscale employed will
require a special agreement. Details can be Jurisdiction
obtained on request. Slight deviations of Munich
the tonal values may occur due to tolerance
range of the offset procedure and do not
justify reclamation.
Legal Advice
There must be a colour match proof* for
every colour display, otherwise the publisher
will not assume liability.
Misprints caused by the client‘s incorrect
and incomplete data delivery will be char-
ged. The client will be briefed on failures or
foreseeable problems, provided that they are
noticed prior to publication. Corrections will
be arranged and will additionally be invoiced
according to current hourly wage rate. Com-
plaints due to incorrect data do not obtain
Visit us on acceptance.
Follow us on
16braut.de
You can
find your
personal
1. Standard Forms of Advertising
points of The main advantage of banners is that a product is presented with pictures which create
… for the Most contact on
page 28!
emotions. A banner campaign guarantees a definite perception among users. braut.de offers
all classic banner formats such as super banner, skyscraper and medium rectangle. Of course,
Beautiful Day in Life! formats like wallpaper and billboard are available too. Further formats on request.
braut.de ranks among the leading wedding media in the German market.
Beside a comprehensive forum, the popular online portal offers a wide range Leaderboard Banner 728 × 90
of editorial topics revolving around the wedding, for example fashion, beauty, jewellery,
travel, stationary, photography and locations. braut.de offers an impressive reach,
Skyscraper
attention and maximum advertising success. We guarantee a fantastic appearance for your
Banner
company.
200
×
1,1 mill page More than 56 000 600
impressions/month Facebook fans*
More than 89 000 unique More than 14 000 registered
users/month community members
Content Ad
300 ×
250
Werbeformat Formats in Pixels Basic Prices in Euros,
plus VAT
Leaderboard / Superbanner 728 × 90 50,– € TKP
Skyscraper 200 × 600 50,– € TKP
Content Ad / Medium Rectangle 300 × 250 60,– € TKP
Hockey Stick 728 × 90 + 200 × 600 70,– € TKP
728 × 90 + 200 × 600
Wallpaper 80,– € TKP
inkl. background
Billboard 960 × 200 price on request
Technical Information:
Size of Advertising Formats: 40 KB max. • Formats: GIF, JPEG, Flash • Delivery of advertising
* (Stand: 01.09.16)
material at least 4 days prior to the start of the campaign
AGBs: www.braut.de/agbs
18 19braut.de
2.2 New! Trend Blog on braut.de
2. Editorial Online Integration Publish your wedding trends in the new braut.de trend blog.
Presentation of your product offer with pictures and logo as well as
information about your services including a link to your product offer
2.1 Advertorial Choose you individual package. We will be happy to advise you.
Attractive inclusion of clients‘ contents: Pricing on request
Direct integration into editorial contents of
braut.de
Customized microsite according to your
wishes incl. link
Text and pictures
Placement in the braut.de menu as well
as on the Advertorial Box run of Site
Runtime: 6 or 12 Months
6 Months: 2.100,- €
12 Months: 3.600,- €
Data and Contents: 800 words text +
10 pictures max. All contents are provided by
the client. Direct link to the client‘s website.
20 21braut.de
4. Directory
Premium Entry
Exclusively designed entry with logo, artwork, text and contact information as
well as a link to the client´s homepage.
Full year online integration starting from 300 €
Vendors from A to Z
Bridal couples love shopping! Present your company in our exclusive
directory.
Your position! This is where bride and groom look for regional service
providers (by post code area) for the planning of their wedding!
22 23Hochzeitstage
You can
find your
Han
07. – 08n.0over personal
Inform • Try • Buy
1.2017 points of
Mü contact on
14. – 15n.0chen page 28!
1.2017 Your benefits:
Presentation of the latest bridal
The Most Beautiful Dor
Wedding Fairs in Germany 21. – 22t.0mund and men‘s fashion as well as wedding trends
1.2017
F
or more than 25 years, the nationally biggest informa- Information about new products and services
tion and sales fairs HOCHZEITSTAGE have been the top Ham
event for couples, fiancées, family and friends. In 21. – 22.0burg Direct sale of products and services
Munich, Dortmund, Hamburg, Hannover and Münster, every 1.2017
year anew, selected exhibitors turn the fair halls into an in- Effective address of your target group
Mü
28. – 29n.0ster
spiring wedding world and fascinate the exhibition visitors and acquisiton of new customers
with a great variety of innovative ideas and suggestions,
exclusive fair offers and products.
1.2017 Attractive public and press work
Modern and popular fair grounds with
Exhibition Sectors: ideal traffic connections
Bridal and Men‘s Fashion ❤ Jewellers ❤ Accessories
Photographers ❤ Caterers ❤ Gastronomy ❤ Locations ❤ Decoration
Floristry ❤ Gifts ❤ Pastry Chefs ❤ Pyrotechnical Specialists ❤ Wedding and Prices:
Event Services ❤ Printers ❤ DJs, Live Music ❤ Dance Schools ❤ Beauty and Starting from 50 € per m², plus power connection,
Wellness ❤ Travel Agencies ❤ Financial Services etc. incidental and advertising costs, compulsary
entry in the fair magazine, plus VAT
360° – Complete
Service for Exhibitors:
5 cities, up to Hamburg
AVR supports exhibitors from
the planning through to the
40 000 visitors, implementation of the fair. Please
contact us anytime for an individual
more than 500 vendors
Hannover made-to-measure offer.
Münster
Dortmund
Top Conditions Guaranteed:
Exhibitors profit additionally from attractive
advertising offers from the portfolio of
World of Wedding.
Munich www.hochzeitstage.de
24ABC-Salon
Rental Prices for Showrooms
Type Size Showroom
A 35 m² 1.150,- €
B 45 m² bis 49 m² 1.350,- €
C 69 m² 1.950,- €
D 87 m² bis 90 m² 2.060,- €
E 130 m² 3.270,- €
F 143 m² 3.670,- €
depending on size and
G on request
combination
These prices are net prices, plus VAT.
Only complete showrooms will be rented.
The Order Fair
for Bridal, Evening 360° – Complete Service for Exhibitors
and Cocktail Fashion AVR supports exhibitors from the planning to the implementation of the fair.
Please contact us for an individual made-to-measure offer.
Dates 2017
26-27.02.2017
Product Range
Opening Hours for Visitors
Sunday, 9 am to 6 pm Bridal Accessoires
The Meeting Point Monday, 9 am to 5 pm
Bridal Fashion
for Renowned Brands Admission
Free entrance for registered trade visitors
Bridegroom´s Fashion
D
iscover top-class labels and renowned traditional Children´s Clothing
brands at order show ABC Salon in Munich. Once
a year, the ABC Salon offers an overview of the new Event Venue Cocktail Fashion
collections, the latest trends and must-haves of the season MOC Veranstaltungscenter München
concerning bridal, evening and cocktail fashion. The unique Lilienthalallee 40 Communion Wear
salon fair concept impresses with its relaxed atmosphere and 80939 München
creates best preconditions for the order. The ideal setting to Evening Fashion
You can
communicate with industry colleagues and retailers. find your
personal
Festive Fashion
Since 1996, the ABC Salon at MOC Munich has been the orde- points of
ring platform for specialised retailers from southern Germany and contact on Lingerie
the bordering countries. Manufacturers from all over Europe take page 28!
advantage of the opportunity to present themselves to compe- Shoes
tent buyers and interested professionals once a year.
www.abc-salon.com Special Sizes
26 27Your Personal Points of Contact
World of Wedding Media Fairs
Your Personal Points
of Contact at One Glance:
Petra Molnár Tim Fischer Anne Thiet
Print and Online Media ABC Salon ABC Salon Hochzeitstage
Phone: +49 89 419694-13 Phone: +49 89 419694-16 Phone: +49 89 419694-36
Fax: +49 89 4705364 Fax: +49 89 4705364 Fax: +49 89 4705364
pmolnar@avr-messe.de tfischer@avr-messe.de athiet@avr-messe.de
Maria Levetzow Doris Hollenbach
Hochzeitsplaner Hochzeitsplaner
Mein Brautkleid Mein Brautkleid
Meine Brautfrisur Meine Brautfrisur
braut.de braut.de
Phone: +49 89 419694-35 Phone: +49 89 419694-33
Fax: +49 89 4705364 Fax: +49 89 4705364
mlevetzow@avr-verlag.de dhollenbach@avr-online-gmbh.de
28GENERAL BUSINESS TERMS
1 An `advertising order´ in the sense of the following gene- printing of the advertisement. If the publisher does not
ral terms and conditions is a contract for the publishing react within the time period stipulated by the client, the
of one or more ads of an advertiser on printed material client is entitled to cancellation of the order. Claim for
for the purpose of distribution. compensation due to definite non-fulfilment, default
on contract signing and no permissionable actions
2 Advertisements may be called up for publishing within are excluded, unless this does apply for intent and
one year after signing the respective contract. gross negligence on the part of the publisher, his legal
representative or his agents. Further liabilitites for the
3 If a contract cannot be refilled due to reasons not publisher are excluded. Complaints must be submitted
being the responsibility of the publisher, the client must within four weeks after publication.
reimburse the publisher for the difference between the
rebate granted and the rebate which would have been 8 Sample proofs of newly designed advertisements will
granted regardless of possible legal obligations. Such only be delivered if explicitely requested. The client is
reimbursement is not applicable if non-fulfilment of the responsible for the correctness of samples proofs re
contract is due to force majeure within the risk of the turned. The publisher will consider all corrections made
publishing house. as long as these corrections are made known to him
within 2 days before the printing deadline.
4 The acceptance of advertisments and inserts for
particular editions, issues or for special placements 9 In case of late payment, the publisher is entitled to
within the publication cannot be guaranteed, unless the postpone further executions of the contract until pay-
advertisement or insert has been explicitely placed by ment has been made. He is further entitled to request
arrangement for publishing in particular editions, issues pre-payment for the remaining advertisements. In case
or for special placements within the publication. of reasonable doubt of the solvency of the client, the
publisher is entitled to make the publishing of additional
5 The publisher reserves the right to refuse individual advertisements a contingent on payment of unpaid
advertisements – as well as legal confirmed orders invoics and on pre-payment for further advertisements
and separate advertisements within the scope of an regardless of the initially agreed payment deadline within
advertising or insert order – if their contents, their the duration of the contract.
origins or their technical condition violate existing laws,
official regulations or offends common decency after 10 On request, the publisher will attach a sample copy to
dutiful estimation of the publishher, or if their publishing the invoice. Depending on type and scope of the adver-
is unreasonable to the publisher. Insert orders are tising order, clipped advertisments, whole pages or total
only bound after presentation of a sample and its issues will be delivered. If a sample copy is no longer
acceptance by the publisher. Inserts which will give available, the publisher will replace it by legally binding
the reader the impression to be an integral part of the declaration confirming the publishing and distribution of
newspaper or magazine due to their format or design the advertisement.
or those containing outside ads will not be accepted.
The refusal of an order will be immediately announced 11 Expenses for the production of ordered image carrier
to the client. films and drawings as well as extensive charges of
originally agreed execution requested by the client must
6 The client is responsible for on-time delivery of flawless be borne by the client.
printing image carriers or of the inserts. The publishing
house will immediately request replacement delivery if 12 Place of performance is Munich. Place of jurisdiction
the printing image carrier was noticeably damaged or in the event of lawsuits is Munich. If the permanent
appears to be unsuitable. The publisher guarantees the residence or regular place of the client‘s stay is
usual printing quality for the medium under contract unknown at the time of filing a suit or if the client has
within the scope of existing possibilities and depending moved his permanent residence or regular place of
on the quality of the printing image carriers. stay outside the purview of law, place of jurisdiction is
considered to be Munich.
7 The client is entitled to a replacement advertisement in
case of totally or in part illegible, incorrect or incomplete Effective 1st of September 2016
AVR Werbeagentur GmbH • Weltenburger Str. 4 • 81677 München • Phone +49 89 419694-0 • Fax +49 89 4705364You can also read
