MEDIA INFORMATION 2020 - Bartens - The Sugar and Sweetener Publisher - Sugar Industry
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MEDIA INFORMATION
Economie Sucrière
Sugar Economy
Zuckerwirtschaft
2020
Bartens – The Sugar and Sweetener Publisher
A Trade Journal with Tradition
Sugar Industry is the largest-circulation international journal for the
beet, cane sugar, starch and biofuels industries.
Published monthly, Sugar Industry is industry-focused, timely, and
current. News coverage on topics ranging from the cultivation of the
raw material to the finished product, as well as analysis of world su-
gar market developments and recent company financial reports make
Sugar Industry essential reading for managers in the sugar, ethanol
and starch industries. Technical articles on beet sugar and cane sugar
technology, sugarbeet and sugarcane agriculture, as well as starch
and ethanol production are a must for all technologists.
Sugar Industry Volume 145 Sugar Industry credits its success to its over 10,000 readers around
12 Issues per Year the world. With a monthly print run of up to 2,300 copies (with spe-
as Print and ePaper Version cial editions), it is the largest trade journal in its field. Sugar Industry
is present at all the major international conferences and congresses.
Subscription Print version 575.– (postage not included) Readers of Sugar Industry are primarily decision-makers: board
2020 ePaper version 360.– members, managing directors, factory managers, technologists and
foremen at factories, scientists working in the industry and at univer-
Distribution worldwide (print and ePaper) sities as well as agricultural supervisors.
Publishing Verlag Dr. Albert Bartens KG Sugar Industry is committed to its 165-year tradition and is there-
and editorial Lückhoffstr. 16, 14129 Berlin, Germany fore the official journal of the German Sugar Industry Association and
offices Tel.: +49 30 803 56 78 the German Association of Sugar Technologists (VDZ). Since 2009 a
www.sugarIndustry.info, www.bartens.com Russian edition (Sakhar i Svekla) has been published twice a year.
sugarindustry@bartens.com
2
A Trade Journal with Tradition
Content analysis As an international trade magazine, the editorial Readership analysis*
content of Sugar Industry is 80% English and
20% German.
Other 17%
In addition to the latest news on the sugar indu- Factory managers,
stry, it contains scientific articles on technologi- board members 29%
cal and agricultural topics.
Scientists 12%
Content analysis 2018 (= 732 pages)
German English Total Managers, product managers,
News 29 250 279 sugar technologists 43%
Technology 10 171 181 *Print and ePaper
Agriculture 33 38 71
People news 12 3 15 Editorial Dr. Jürgen Bruhns, Gregor Reiche (Dipl.-Ing),
Abstracts, patents, book Daniel Mosseri (M.A.), Dr. Philipp Bruhns
reviews, other 7 45 52
Total 91 507 598 Advertising Jessica Schnieder, jessica.schnieder@bartens.com
3
A Trade Journal with Tradition
as ePaper on your desktop PC, as ePaper in our Bartens App
Bartens
Sugar Industry is part of our large
eBook library from Verlag Bartens.
The library contains magazines and
books published by Bartens.
The ePaper can be read on mobile
devices and desktop PC's.
Sugar Industry can be made offline
available by download, making it
suitable for on-the-go use.
In addition, it offers a full text
search for better retrievability and
the possibility to create notes.
Sugar Industry as ePaper on your desktop PC,
and in our Bartens App (iOS and Android)
Offline readable ePapers downloadable
Archive including searchable archive since 2013
4
Circulation Analysis
Geographical circulation analysis (print and ePaper) Europe % %
Austria 1.7 Russia 5.0
subscriptions
Belgium / The Netherlands 2.9 Scandinavia 1.6
free copies
distribution at conferences France 4.6 Spain 0.8
Germany 28.8 Turkey 1.8
Italy 0.6 UK 2.4
Poland 3.4 Ukraine 3.7
Europe 62.2% Other European countries 5.0
US/Canada 6.2%
Asia 14.9%
Australia and
Oceanien 10.5%
Latin
America 10.5%
Africa 4.5%
5
Editorial calendar and closing dates 2020
Month Closing date Priority themes, events (distribution of the journal)
January* 13.12.2019 End of campaign d Begin of investments d Fuels of the Future Conference, 20–21 January, Berlin,
Germany d Polish Association of Sugar Technologists Convention, Warsaw, Poland
February 16.01.2020 77th IIRB Congress, 11–12 February, Brussels, Belgium d Campaign data from sugar factories
March 13.02.2020 ZSB Buyers Guide d SOLIDS, 1–2 April, Dortmund, Germany
April 12.03.2020 Starch Convention 21–22 April, Detmold, Germany d Bioethanol Technology Meeting , 22–23 April,
Detmold, Germany d Main themes: Bioethanol, Starch
May* 09.04.2020 78th SIT Conference, 3–6 May, New Orleans, USA
June* 07.05.2020 VDZ Conference 18–20 May, Bad Neuenahr, Germany d 32nd ICUMSA, 15–17 June, Vienna, Aus-
tria
July 04.06.2020 Company reports d SASTA Conference, 20–22 August, Durban, South Africa, d STAI Conference, India
August* 09.07.2020 Fenasucro, Sertaozinho, Brazil d Campaign special issue
September 20.08.2020 ZSB Buyers Guide; POWTECH, 29 September–1 October, Nürnberg, Germany
October 17.09.2020 Main theme: Bioethanol
November 15.10.2020 29. ISO International Sugar Seminar, London, UK
December 12.11.2020 Developments in the European sugar industry
We will inform you of further topical themes for each edition * Special issues in enlarged size and higher circulation.
6
Special rates, discounts and formats 2020 Price list No. 56
valid as of 1 September 2019
Preferred positions (4 colour) Advertising on www.SugarIndustry.info
Title (cover) page 3350 Please contact Jessica Schnieder, jessica.schnieder@bartens.com
Title (cover) page (special editions) 3800
Inside and back cover page 2830 Discounts
First opening page 2995 On basic prices for orders covering an entire year
frequency discount
Extra charges (not subject to discounts or commission) 3 x 5%
Prescribed position 15% of basic price 6 x 10%
Bleed 5% of basic price 12 x 20%
(1/4 or 1/8 page only within type area)
We offer individual packages according to your particular needs.
Colour surcharges Journal format
No surcharges for 4 colour printing Formats
Prices for b/w on request Journal format A4, 297 mm deep, 210 mm wide (trimmed)
Special colour 370 Type area 266 mm deep, 182 mm wide
Columns Two, each 88 mm wide or
Millimeter rate three, each 57 mm wide
1 mm deep, 88 mm wide ? 6.80
Art work PDF files (Windows) with a resolution of >300 dpi
Loose inserts Mailing address: jessica.schnieder@bartens.com
Up to 25 g, per 1000 copies ? 400
+ additional postage costs; Vouchers 1 copy, further copies against payment
format up to 280 mm depth and 200 mm width
Special forms of advertisement (on request) All prices without VAT
Contact: Jessica Schnieder, jessica.schnieder@bartens.com (VAT is applied in invoices for Germany-based customers)
7
Prices for advertisements 2020
Price list No. 56
valid as of 1 September 2019
Type area Trim size 4 colour 4 colour
Size depth x width depth x width without bleed2 with bleed2
mm mm E E
Title (cover) page 3350
207 × 2101 –
Title page, Special ed. 3800
Inside cover
266 × 182 297 × 2101 2830 2970
Back cover
1/1 Page 266 × 182 297 × 2101 2565 2693
Panorama 297 × 4201 5130 5258
1st opening page 266 × 182 297 × 2101 2995 3140
1
For full bleed add 3 mm on each side, 2 No discounts or commission on extra charges (bleed, special colour etc.); Prices for b/w on request
Contact for advertising: Jessica Schnieder, jessica.schnieder@bartens.com
8
Type area Trim size 4 colour 4 colour
Size depth x width depth x width without bleed2 with bleed2
mm mm E E
130 × 182 144 × 2101
1/2 Page 1640 1722
266 × 88 297 × 1021
144 × 4201
2x 1/2 Page Panorama 2788 2927
266 × 88 297 × 1021
266 × 57 297 × 711
1/3 Page 1420 1491
82 × 182 96 × 2101
88 × 4201
2x 1/3 Page Panorama 2414 2534
82 × 182 96 × 2101
130 × 88 –
1/4 Page 62 × 182 – 1060 –
200 × 57 –
95 × 57 –
1/8 Page 62 × 88 – 605 –
30 × 182 –
Junior Page 197 × 135 211 × 1491 1750 1837
9
Online advertising on www.sugarindustry.info
60 × 468 Full Banner No. 1
90×728 Leaderboard No. 2
600 250 × 300 600
× Medium ×
120 120
Rectangle
No. 4
Skyscraper No. 3b
Skyscraper No. 3a
10Online advertising on www.sugarindustry.info
Price list No. 56 valid as of 1 Sept. 2019
Our Sugar Industry Website offers an overview of current events
Size 1 Month 3 Months 6 Months 1 Year
in the worldwide Sugar Industry with: No.
(depth × width) E E E E
- daily news
1 60 × 468 pxl 200 550 1000 1800
- upcoming conference calender
- conference reports and pictures 2 90 × 728 pxl 300 850 1500 2700
- new technical papers
- news and technical paper archive since 1995 3* 600 × 120 pxl 240 700 1200 2200
4 250 × 300 pxl 240 700 1200 2200
* not visible on mobile devices (17.1 % of visits)
Sugar Industry on Social Media
Visit us on: Europe 67%
US/Canada 9%
Asia17%
Publishing Verlag Dr. Albert Bartens KG
and editorial Lückhoffstr. 16, 14129 Berlin, Germany
offices Tel.: +49 30 803 56 78
www.sugarindustry.info
sugarindustry@bartens.com
Latin
Advertising Jessica Schnieder, jessica.schnieder@bartens.com America 5% Australia and
Africa 2% Oceanien1%
11Newsletter advertising
Bartens
Inside Sugar Industry this month ...
Editorial Articles
The Sugar Industry Newsletter is a monthly newsletter distri-
buted electronically worldwide to subscribers and clients of Sugar
Industry including sugar industry executives, factory managers,
equipment suppliers, consulting engineers, and agencies.
The Newsletter features the themes of the latest issue, events and
the editorial of Sugar Industry. 240 x 170
Presenter
Newsletter positions (1 insertion) No. 1
No. 1 (240 x 170 pxl) 450
No. 2 (200 x 564 pxl) 450
No. 3 (354 x 250 pxl) 450
200 × 564 Presenter No. 2
Frequency discount
Headlines
On basic prices for orders covering an entire year
3 x 5% News
6 x 10%
12 x 20%
Publishing Verlag Dr. Albert Bartens KG
and editorial Lückhoffstr. 16, 14129 Berlin, Germany
offices Tel.: +49 30 803 56 78;
354 x 250
www.sugarindustry.info
Presenter
sugarindustry@bartens.com
No. 3
Advertising Jessica Schnieder, jessica.schnieder@bartens.com
12Price list No. 56
Newsletter sample valid as of 1 September 2019
200 x 564 Presenter No. 2
354 x 250
Presenter
No. 3
240 x 170
Presenter
No. 1
13The Buyers Guide for the Sugar, Starch and Biofuel industry
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ZSB Buyers Guide world's largest buyers guide for the sugar, ZSB Buyers Guide The internet version of ZSB Buyers Guide
starch and biofuel industries. online – www.zsbbuyersguide.com – offers direct
links to each client company's website,
Distribution 2 Issues per year Key words of www.sucropedia.com are
Print and ePaper Version linked with the corresponding entries of
worldwide 4700 copies ZSB Buyers Guide
as supplement to Sugar Industry journal
Downloadable pdf-Version from Languages English / German / French / Spanish / Portu-
www.zsbbuyersguide.com and guese and Russian
Sugar Industry Newsletter
14The Buyers Guide for the Sugar, Starch and Biofuel industry
The ZSB Buyers Guide is the world's largest buyers guide for the
sugar, starch and biofuel industries. The guide appears in two forms:
– For more than 60 years twice a year, in March and September, the
ZSB Buyers Guide is offered as a readers supplement to subscrib-
ers of the Sugar Industry journal; and
– As an Internet version – www.zsbbuyersguide.com – the ZSB
Buyers Guide offers direct links to each client company's web-
site, and from www.sucropedia.com, as well.
With a circulation of 4,700, the print version of the ZSB Buyers
Guide is presented on the international market, including the most
visible and important conferences. (See editorial calendar, page 6).
With access via six languages (English / German / French / Spanish /
Portuguese and Russian), the ZSB Buyers Guide offers buyers in our
industry, worldwide, an overview of each manufacturer’s products.
In both print and Internet versions, the ZSB Buyers Guide has global
presence and high circulation strength, with well-differentiated prod-
uct presentation – all of which make the ZSB Buyers Guide an excel-
lent, indispensable advertising medium.
Publisher Verlag Dr. Albert Bartens KG
Lückhoffstr. 16, 14129 Berlin, Germany
Tel.: +49 30 803 56 78
Advertising Jessica Schnieder, jessica.schnieder@bartens.com
zsb@bartens.com
15The Buyers Guide for the Sugar, Starch and Biofuel industry
Geographical circulation analysis (print and ePaper) Europe % %
Austria 1.0 Russia 5.0
- print supplement to Sugar Industry
Belgium / The Netherlands 2.6 Scandinavia 1.8
- distribution at conferences
- downloadable pdf-version France 3.8 Spain 1.2
Germany 21.3 Turkey 1.8
Italy 1.2 UK 2.4
Poland 2.3 Ukraine 3.7
Europe 53% Other European countries 8.5
US/Canada 7%
Asia 16%
Australia and
Oceanien 2%
Latin
America 17%
Africa 6%
16Rates for entry in key word and firm index 2020
ZSB Buyers Guide: 2 editions (March and September 2020) Price List No. 56(B)
Internet: www.zsbbuyersguide.com, www.sucropedia.com valid as of 1 January 2020
Key Word Index Firm Index
Each entry of firm name, abbreviated form, Basic price for the entry of firm name with
1 line with up to 26 type spaces e 40.50 complete address, telephone, email, telefax, internet
Surcharge for capital letters 10% etc. (max. length 55 mm = approx. 36 type spaces);
minimum 32 mm = 8 lines e 390
Quantity discount Additional space
for more than 3 entries 10% For 4 colour logo or additional lines for address
for more than 5 entries 15% 1 mm height to 55 mm width (4 mm = 1 line) e4
for more than 9 entries 25% QR Code 20 x 20 mm e 80
for more than 19 entries 30% Internet
for more than 29 entries 35% Link to your website e 40
for more than 39 entries 40% Advertisements
for more than 69 entries 45% Advertising Prices (4 colour)
for more than 89 entries 50% 1/1 page e 2565
Title (cover) page e 3350
Additional line Inside and back cover page e 2830
Below the firm name with particulars about special 1/2 page e 1640
products, trade names, applications, etc. – Other formates and extra charges
reference in subject index. Please see our price list No. 56 of Sugar Industry Pages 5 to 7
1 line length 38 mm length = 30 type spaces e 21
All prices without VAT
Contact: Jessica Schnieder, jessica.schnieder@bartens.com (VAT is applied in invoices for Germany-based customers)
17SUGAR ECONOMY
2021
ZUCKERWIRTSCHAFT
ECONOMIE SUCRIERE
EUROPE
Short summary
• What is the beet acreage and yield in Belgium?
Sugar and Sweetener • Who are the largest bioethanol producers in Germany?
Economy • In which locations is isoglucose produced from starch?
Europe & North America
The blue pocket book, Sugar Economy 2021, answers these que-
stions and more. It is an indispensable tool for:
2021 – Sugar, starch and ethanol producers,
– Sugar traders,
– Beet growers, and
Sugar and corn syrup processors.
The "Blue Bible" is divided into 3 parts:
Bartens
– Statistics (World sugar production and consumption, EU, Ger-
man and French production, sugar trade, beet areas etc.)
Sugar Economy Two Editions, for Europe and for North America – The addresses of sugar, starch and ethanol producers, traders,
organisations, and institutes in Europe and North America
Price Print or Epaper 48.– (subscription 29.–) – The EU sugar regime, in both the complete version and in
summary.
Distribution worldwide 2361 print copies and eBooks
(2 editions)
Publishing Verlag Dr. Albert Bartens KG
and editorial Lückhoffstr. 16, 14129 Berlin, Germany
offices Tel.: +49 30 803 56 78
www.sugar-economy.com
18SUGAR ECONOMY
2021
ZUCKERWIRTSCHAFT
ECONOMIE SUCRIERE
EUROPE
Two editions Circulation analysis (2 editions) 2019* %
Sugar Economy /Zuckerwirtschaft /Economie Sucrière Austria 2.8
Europe 2021 Belgium / The Netherlands 7.1
Updated EU sugar market regulation and summary of the EU sugar France 13.2
regulations in English, German and French. Statistics and company Germany 33.7
addresses from the European sugar, starch and bioethanol industries. Italy 19
Poland 3.3
Scandinavian 3.3
Sugar and Sweetener Economy Europe & North America 2021 Spain 2.8
This edition features information (tables and addresses) on the North Switzerland 1.0
American sugar and sweetener industry in addition to statistics and United Kingdom 4.2
company addresses from the European sugar, starch and bioethanol Other European countries 12.2
industries Europe (total) 85.4
USA/Canada 13.8
Readership analysis* Other continents 0.8
Total 100.0
Other 22% *Print and ePaper
Factory managers,
board members 33%
Scientists 11%
Managers, product managers,
sugar technologists 34%
19SUGAR ECONOMY
2021
Media Information
ZUCKERWIRTSCHAFT
ECONOMIE SUCRIERE Price list No. 221
EUROPE
valid as of 1 September 2019
Advertisement formats and prices (without VAT) Format Ca. A6
Size Depth x Price Trimmed Depth 145 mm; width 100 mm
Width Bleed on all sides 151 mm deep, 106 mm wide incl. 3 mm trim
mm allowance
1/1 page 4C Type area 125 x 83 1995,– Type area 125 mm deep, 83 mm wide
Trim size 145 x 1001 2094,75 Publication date Published annually; available in January
1/2 page 4C Type area 60 x 83 1110,– Closing date Orders are accepted until 31 August 2020
Trim size 70 x 1001 1165,50 Art work PDF files (for MS Windows) with a resolution
of >300 dpi
1
For full bleed add 3 mm on each side,
Extra charges (not subject to discount or commission) Advertising jessica.schnieder@bartens.com
Prescribed position in advertising section 15% of basic price
Prices and formats for opening pages on inquiry
Each handbook contains the same advertisements – one price for the
Colour charges (not subject to discount or commission) two editions. The books differ in the following respects:
Prices for b/w on request
Special colour 370 You can find information on our sister handbooks at these websites:
Sahar i Krahmal (in Russian, www.sahar-krahmal.info) and Cukier,
5% discount, if you advertise in Sugar Economy 2021, Sahar i Krah- Skrobia, Biopaliwa (in Polish, www.cukier-skrobie-biopaliwa.info)
mal 2021 and Cukier i Skrobia 2021.
Vouchers: 1 copy, further copies with 20% discount on selling price.
20Terms and Conditions 1 "Advertisement order" as used in the following general terms and con- tisement.” ditions of business refers to the contract concerning the publication of one 7 The publisher reserves the right to refuse to accept advertisement orders or more advertisements by an advertiser in a printed publication for cir- or individual releases under a contract, as well as orders for inserts on culation purposes. account of their content, origin, or technical form on the basis of uniform 2 In case of doubt, advertisements shall be released for publication within and justified principles, should their content violate any existing laws or one year after the publishing agreement is concluded. If the right to release regulations or should such publication be unacceptable to the publisher. individual advertisements is granted under the terms of an agreement, the This also applies to orders placed with branch offices, advertising agencies order must be carried out within one year after publication of the first or representatives. Orders for furnished inserts will not become binding on advertisement, insofar as the first advertisement is released and published the publisher until specimens of such inserts have been presented and ap- within the time period designated in paragraph 1. proved. Inserts whose format or lay-out give the impression of being part 3 With the closing of agreements, the client is also entitled to release other of the newspaper or periodical, or which contain other advertisements, advertisements, in addition to the number of advertisements named in the will not be accepted by the publisher. The client will be advised of such order within the time period agreed upon, or that which is cited in para- refusal of an order without delay. graph 2. The discounts specified in the advertisement price list are only 8 The client is responsible for the supply in good time of the advertisement granted for advertisements appearing within one year. The period begins text, as well as correct copy or inserts. Should the material supplied be with the publication of the first advertisement.. unsuitable (e.g. too low resolution) or damaged, the publisher will imme- 4 Should an order not be filled for reasons beyond the publisher’s control, diately request replacement. The publisher guarantees the usual quality of the client is obliged to refund to the publisher the difference between the print in the newspaper or periodical specified, within the limits of quality discount granted and the respective discount for the number of advertise- of the material/manuscripts furnished. ments actually published, irrespective of any other contractual obligations. 9 The client is entitled to a reduction in payment or a replacement adver- Should the non-performance be due to force majeure on the part of the tisement if the original advertisement published is wholly or partly illegi- publisher, there is to be no such refund. ble, incorrectly or incompletely reproduced. This compensation is limited 5 Orders for advertisements and furnished inserts which are to be publis- to the extent that the purpose of the original advertisement was prejudiced. hed in specified issues or editions, or in a specified space, must be recei- If the publisher fails to react accordingly within the agreed time frame or ved by the publisher in good time, so as to allow the publisher before the if the replacement advertisement is also faulty, the client will be entitled closing date to advise the client should it prove impossible to execute the to a reduction in the amount of payment or to withdraw from the contract. order as stipulated. Classified advertisements will be placed in the respec- Claims for compensation based on positive violation of contractual duties, tive section without requiring any special arrangement. negligence in carrying out the contract and unlawful actions are excluded 6 Advertisements which are not identifiable as such on account of their – also for advertising orders placed via telephone. Claims for compensa- editorial drafting will be marked by the publisher with the word “Adver- tion with respect to impossibility of completion of the order and default 21
Terms and Conditions
are limited to the restitution of foreseeable damages and to the amount the publication of further advertisements contingent on the payment of
payable for the advertisement or insert under consideration. This does not all unpaid amounts and the pre-payment of all remaining advertisements,
apply in the event of intentional and gross negligence on the part of the irrespective of any payment conditions originally agreed upon.
publisher, his legal representatives and employees. The liability of the pu- 14 Upon request, the publisher shall deliver a specimen of the advertise-
blisher for damages due to the absence of guaranteed quality remains un- ment along with the invoice.
affected. In the carrying out of normal business transactions, the publisher 15 The client will be charged for any costs associated with preparing art-
is also not responsible for gross negligence on the part of employees. In all work, films and drawings as well as for any major changes requested by
other cases the extent of liability arising out of gross negligence is limited the client which differ extensively from the originally agreed-upon order.
to the extent of the foreseeable damages up to the amount payable for the Furthermore, design costs exceeding the normal scope will be charged
advertisement under consideration. Complaints – with the exception of separately.
those which are not obvious – must be made within four weeks of receipt 16 In case of a contract for multiple advertisements, a claim to reduction in
of the invoice and voucher copy. price may result from a reduction in circulation, if the average circulation
10 Proof copies will only be supplied on special request. The client is re- for the insertion year, beginning with the first advertisement, is below the
sponsible for the correctness of proof copies returned by him. The publis- average circulation stated in the price list or otherwise, or – if no circula-
her will consider any corrections made by the client if and when they are tion quantity is stated – is less than the average circulation sold (for trade
made within the period specified when the proof copy is sent to the client. journals, this can also be the average number actually distributed) in the
11 The calculation of the advertisement price is based on the millimetre previous calendar year. A drop in circulation only grants the right to a
line price if the size does not correspond to a size specified in the rate card. price reduction when it amounts to more than 25 %. Furthermore, claims
12 In the event that the client does not pay in advance, the invoice shall be to price reduction are excluded, if the publisher has informed the client in
sent immediately, if possible, however, fourteen days after publication of due time of the drop in circulation, allowing time for withdrawing from
the advertisement. The invoice shall be paid within the period as indicated the contract prior to publication.
in the price list, unless a different payment period or prepayment has been 17 The place of fulfillment and jurisdiction is the head office of the publis-
agreed upon in individual cases. Possible discounts for early payments are her. Unless claims of the publisher are asserted by means of enforcement
granted according to the price list. proceedings, in the case of non-business clients the place of jurisdiction
13 In the event of any delay or deferment in payment, interest and collec- is dictated by the latter‘s domicile. If the domicile or normal place of resi-
tion costs will be charged. The publisher may defer the publication of fur- dence of the client is - also in the case of non-business clients - unknown
ther advertisements in a current advertising order until payment has been at the time the action is brought, or if after the contract is concluded the
received and may demand prepayment for the remaining advertisements. client has moved his domicile or normal place of residence out of the area
Where there are justified doubts regarding the solvency of the client, the of application of the law, the headquarters of the publisher is agreed as the
publisher is entitled, also during the term of an advertising order, to make place of jurisdiction.
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