Media Information 2019 - Advertising rate card no. 56 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden ...
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Print + Online Media Information 2019 Advertising rate card no. 56 Valid from 10/01/2018 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Petra Steinmüller Ingo Rosenstock Petra Steffen-Munsberg Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 250 phone + 49 (0) 611 / 78 78 – 146 phone + 49 (0) 611 / 78 78 – 164 petra.steinmueller@springernature.com ingo.rosenstock@springernature.com petra.steffen-munsberg@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
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Also Print + digital
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eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Petra Steinmüller | Sales Management | phone + 49 (0) 611 / 78 78 – 250 | petra.steinmueller@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Advertising rate card no. 56 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Specific knowledge of the surface technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Newsletter IST International Surface Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Trade journal
Title portrait 1
1 Title: JOT Journal für Oberflächentechnik 13 Editor: Jochen Kecht (Editor-in-Chief)
2 Brief description: JOT’s feature topics provide user-friendly and practical Aschauer Str. 30 | 81549 Munich | Germany
information on all facets of surface technologies: wet phone + 49 (0) 89 / 20 30 43 – 2305 | fax – 2265
coating, powder coating, pre-treatment / cleaning, jochen.kecht@springernature.com
paint removal, coil coating, electroplating, thin coating, 14 Scope analysis 2017 = 19 issues incl. Special issues
enamelling, blasting, sanding, environmental enginee- Total volume 1,610 pages = 100.0 %
ring, coatings / chemicals, measuring, testing, and
materials handling. Editional part 1,028 pages = 63.9 %
3 Target group: Decision-makers from all sectors of the industry invol- Advertisement part 588 pages = 36.1 %
ving surface engineering, including the automotive Supplements 9 items
industry, mechanical engineering, metal products 15 Content analysis of the editorial part 1,028 pages = 100.0 %
manufacture, and precision engineering/optics Wet coating 198 pages = 19.3 %
4 Frequency: 20 times a year (incl. specials) Powder coating 111 pages = 10.8 %
5 Magazine size: 210 mm × 279 mm Corrosion protection 36 pages = 3.5 %
Coatings 39 pages = 3.8 %
6 Year of publication: 59th volume 2019 Electroplating 43 pages = 4.2 %
7 Subscription price: Yearly subscription Thin coatings 11 pages = 1.1 %
Germany € 257 (incl. V.A.T. + p&p) Preparing 42 pages = 4.1 %
Foreign countries € 245.10 (excl. V.A.T. / incl. p&p) Parts cleaning 148 pages = 14.4 %
Single issue € 24.81 (incl. V.A.T. + p&p) Blasting 37 pages = 3.6 %
8 Official journal of: EGL Europäische Gesellschaft für Lackiertechnik e. V. Grinding and polishing 20 pages = 1.9 %
Paint removal 21 pages = 2.0 %
9 Membership: – Conveying systems 15 pages = 1.5 %
10 Publishing company: Springer Vieweg Measuring, testing, controlling 50 pages = 4.9 %
Springer Fachmedien Wiesbaden GmbH Accessories* 35 pages = 3.4 %
Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany Product information 38 pages = 3.7 %
phone + 49 (0) 611 / 78 78 – 0 Out of the branch 99 pages = 9.6 %
www.springer.com Pre-fair report 27 pages = 2.6 %
11 Publisher: – Title/Imprint 47 pages = 4.6 %
Others 11 pages = 1.1 %
12 Advertising: Petra Steinmüller (Sales Management)
phone + 49 (0) 611 / 78 78 – 250 * Accessories includes topics such as pumps, compressors, nozzles, valves, jointing and covering
petra.steinmueller@springernature.com components, hooks, stands filters and pneumatic systems.
Ingo Rosenstock (Media Sales)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
1
Trade journal
Schedule and topics T
This programme provides an overview of the topics planned for 2019. Basic knowledge is communicated and processes, systems and equipment are presented and
compared with each other through finished specialist topics, market overviews and supplementary special topics. Product information in each issue and trade-fair reports
provide an additional overview of the entire range of surface technology.
Issue, month Fairs, events, congresses Locations Dates Liquid coating, coa- Powder Coatings Electroplating Thin films Cleaning Blasting Paint other
(AD, CD, PD) 1 2019 ting systems, appli- coating and pre- removal topics
cation technology treament
1 January Bau Munich 01/14–19 Conveying
AD 11/29/2018 systems
CD 12/05/2018
PD 12/28/2018
2 February 8. Fachtagung Entgrattechnologien Corrosion protection Accesso-
AD 01/18/2019 und Präzisionsoberflächen Nürtingen 02/13–14 ries2 |
CD 01/24/2019 Grinding +
PD 02/11/2019 polishing
3 March European Coatings Show Nuremberg 03/19–21 Pretreat- Measuring
AD 02/05/2019 ment + testing
CD 02/11/2019
PD 02/27/2019 Automobil surface technology
1st English-Special issue IST – INTERNATIONAL SURFACE TECHNOLOGY
4 April Hannover Messe Hanover 04/01–05 Conveying
AD 03/06/2019 28. Fachtagung Industrielle systems
CD 03/12/2019 Bauteilreinigung Ulm 04/04–05
PD 03/28/2019
Hannover Messe
5 May Control Stuttgart 05/07–10 Wood coatings Software
AD 04/04/2019 LIGNA Hanover 05/27–31
CD 04/10/2019
PD 04/29/2019
6 June GIFA Düsseldorf 06/25–29 Robotic coating Accesso-
AD 05/07/2019 systems | Corrosion ries2 |
CD 05/13/2019 protection Pumps |
PD 05/30/2019 Grinding +
polishing
2
Issue, month Fairs, events, congresses Locations Dates Liquid coating, coa- Powder Coatings Electroplating Thin films Cleaning Blasting Paint other
(AD, CD, PD) 1 2019 ting systems, appli- coating and pre- removal topics
cation technology treament
7 July Measuring
AD 05/29/2019 + testing
CD 06/06/2019
PD 06/27/2019
2nd English-Special issue IST – INTERNATIONAL SURFACE TECHNOLOGY
8 August Software |
AD 07/08/2019 Corrosion protection Coil Coa-
CD 07/12/2019 ting | Con-
PD 07/30/2019 veying
systems
9 September ZVO Oberflächentage Berlin 09/11–13 Measuring
AD 08/07/2019 IAA Pkw Frankfurt/Main 09/12–22 + testing
CD 08/13/2019 EMO Hanover 09/16–21
PD 08/29/2019 Automobil surface technology
3rd English-Special issue IST – INTERNATIONAL SURFACE TECHNOLOGY
10 October Deburring Expo Stuttgart 10/07–10 Accesso-
AD 09/05/2019 Motek Stuttgart 10/07–10 Special ries2 |
CD 09/11/2019 K Düsseldorf 10/16–23 issue: parts- Grinding +
PD 09/27/2019 parts2clean Stuttgart 10/22–24 2clean polishing
11 November JOTlive EPS-Pulvertagung Munich 11/05–06 Conveying
AD 10/08/2019 Blechexpo Stuttgart 11/05–08 systems |
CD 10/14/2019 Productronica Munich 11/12–15 Grinding +
PD 10/30/2019 JOTlive Industrie-Lackierung Stuttgart 11/19–20 polishing
4th English-Special issue IST – INTERNATIONAL SURFACE TECHNOLOGY
12 December Measuring
AD 11/06/2019 + testing
CD 11/12/2019
PD 11/28/2019
13 MÜ 2018
AD 11/29/2019
CD 12/05/2019
PD 12/30/2019
Topic preview also on the Internet: www.springerfachmedien-wiesbaden.de and www.jot-oberflaeche.de Leading topics
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date Main topics
2
Accessories refers to the topics of pumps, compressors, nozzles, valve and covering elements, hooks, racks, filters, air supply and more.
In addition, the two special issues “Industrielle Teilereinigung” (Industrial Parts Cleaning) and “Korrosionsschutz” (Corrosion Protection) as well as various eMagazines will be released.
(You can find more information on page 8.)
3
Advertising rate card no. 56, valid from 10/01/2018
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,169 7,794 8,419 9,045
1/1 page 175 × 240 210 × 279 3,617 4,242 4,868 5,493
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,201 2,826 3,451 4,076
Juniorpage 115 × 178 131 × 198 2,014 2,332 2,650 2,967
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,848 2,166 2,484 2,801
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,233 1,551 1,869 2,186
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 910 1,115 1,320 1,525
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 463 576 689 802
1/16 page horizontal | block 175 × 10 | 85 × 25 – 242 355 467 580
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for advertising in the eMagazine
(only in combination with printed advertisement)
Actual distributed circulation: 9,438 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-Video 750
You can find our technical information and specifications for digital copy at
www.springerfachmedien-wiesbaden.de/data-delivery 500
.jpg, .jpeg, .png, .bmp
Journal format: 210 mm wide × 279 mm long Picture gallery
Print space: 175 mm wide × 240 mm long
Printing and binding methods: Offset, adhesive binding Linked advertisement | Insertion Link 250
(e.g. logo, website)
Contact: Petra Steffen-Munsberg
(Ad Management) PDF download Link 250
phone + 49 (0) 611 / 78 78 – 164
petra.steffen-munsberg@springernature.com
4
Trade journal
Advertising rate card no. 55, valid from 10/01/2017 P
2 Additional fees: Enclosures: (no discounts available)
Placement: 2nd, 3rd and 4th cover pages 4c € 523 Loose, maximum size 203 mm × 272 mm
Binding placement requests € 523 Up to 25 g per thousand € 285
Up to 30 g per thousand € 295
Colour: Fee for special colours: fee for Number of enclosures on request
each additional colour, price on request Prices for heavier enclosures on request
Format: Ads over the binding: 10 % of the b/w price Fixed enclosures: (no discounts available)
Island position ads: 60 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Satellite position ads: 10 % of the b/w price applicable only with purchase of a 1/1 page ad € 210
Ads running into the bleed: 20 % of the b/w price Number of postcards on request
3 Discounts: applicable for orders placed within the advertising year Larger and heavier formats on request
Quantity Scale Length Scale (also applies for product samples)
For 3 ads 3% 3 pages 5% 6 Contact: Petra Steinmüller (Sales Management)
For 6 ads 5% 6 pages 10 % phone + 49 (0) 611 / 78 78 – 250
For 9 ads 10 % 9 pages 15 % petra.steinmueller@springernature.com
For 12 ads 15 % 12 pages 20 % Ingo Rosenstock (Media Sales)
Only one discount scale may be applied. phone + 49 (0) 611 / 78 78 – 146
Discounts apply to all additional fees: colour, placement ingo.rosenstock@springernature.com
and bleed fees. Discounts do not apply to special costs 7
Payment conditions: 2 % discount for payment prior to publication; 15 %
or additional technical costs. agency commission, agency status must be verified
4 Columns: Job Advertisements / Business Connections Page 6 with the commissioning at the latest and in the form of
Source and supply index: an excerpt from the German Trade Register (Handels
Only orders for all issues of a year, 14 issues incl. register); valid for Germany: additional VAT applies to all
Special issues (no discounts available) prices listed; payment due: upon receipt of invoice.
per line and publication € 6.70 Banking information: Springer Fachmedien Wiesbaden GmbH
Logo, 4 colours (max. size 20 mm), per issue € 30 Deutsche Bank Berlin
additional logo, per issue € 15 Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
5 Special advertising Loose / Fixed Inserts: (no discounts available) Swift/BIC: DEUTDEBB
forms: 2-page € 4,075 IBAN: DE09 1007 0000 0069 7003 00
4-page € 6,158
These prices apply for paper weights up to 170 g. You can find our general terms and conditions at
Delivered untrimmed, trimming on request. www.springerfachmedien-wiesbaden.de/gtc
5
Job advertisements | business connections
Supplement to advertising rate card no. 56, valid from 10/01/2018
Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
1/1 page 175 × 240 210 × 279 2,839 3,403 3,977 4,541
2/3 page upright 115 × 240 131 × 279 2,009 2,411 2,813 3,214
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,425 1,712 1,999 2,276
1/3 page upright | horizontal | block 55 × 240 | 175 × 76 | 115 × 117 63 × 279 | 210 × 86 | 131 ×137 1,015 1,220 1,425 1,620
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 784 941 1,098 1,255
1/8 page upright | block 55 × 86 | 85 × 56 – 466 560 653 746
Classified ads available on request.
* ISO scale
** plus 3 mm bleed difference on all sides
Applicable for Germany only – the current V.A.T. rate has to be added to all prices. You‘ll find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc
Extra charges Contact: etra Steinmüller (Sales Management)
P
for colours: per special colour on request phone + 49 (0) 611 / 78 78 – 250
petra.steinmueller@springernature.com
Rate for box numbers: Euro 12 (Germany) Ingo Rosenstock (Media Sales)
Euro 16 (foreign countries) phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
6Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 7 Proofs: Since we use Process Standard Offset (PSO) printing,
Print space: 175 mm wide × 240 mm long we don’t need proofs.
2 Printing and 8 File archiving: Since files are archived for 1 year, repeat printings of
binding methods: Offset, adhesive binding the unchanged files are possible as a rule. However,
we do not offer a guarantee as to file availability.
3 File transfer: FTP:
Access information on request 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
E-Mail: suitable, error-free printing materials and/or inserts.
petra.steffen-munsberg@springernature.com Should clearly unsuitable or damaged materials be
Maximum file size: 10 MB! submitted, the publisher will demand their immediate
Please use Winzip (.zip) to compress your file. replacement. Should no suitable materials be submit-
The name of the zip file should start with the journal ted, the publisher will print the advertisement in the
name, followed by the issue and customer name. quality the submitted materials allow.
4 File formats: Please send printable PDF X3 files. Please use PDF 10 Contact: Petra Steffen-Munsberg, Ad Management
version 1.3 for your document (no transparencies, phone + 49 (0) 611 / 78 78 – 164
please). Please add 3 mm at the edges in bleed petra.steffen-munsberg@springernature.com
advertisements. A double-page should be one pdf file.
It is recommended to create double-page spreads
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
etc. available via E-Mail: anzeigen@le-tex.de
7Specific knowledge
of the surface technology
Ausgabe 2018 58. Jahrgang www.jot-oberflaeche.de
JOURNAL FÜR OBERFLÄCHENTECHNIK Galvanotechnik 2018 58. Jahrgang
SPECIAL Galvanotechnik
Prozessoptimierung Eloxieren Messe-Vorschau
Industrie 4.0 verändert Schutz vor Trends auf der
die Galvanik Säurekorrosion Surface Technology Germany
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IST – International JOT Special – Special – JOT Special + eMagazine JOT eMagazine – Surface JOT Special – JOT Special –
Surface Technology Galvano Industrial Parts – Measuring / Testing Technology in Corrosion Protection Market Overview
This special issue is This special issue Cleaning Technologies Mechanical Engineering Innovative solutions Extensive directory
published four times offers orientation and The special issue offers Offers comprehensive Offers comprehensive for cost-effective and of suppliers and
per year and offers infor- information on the extensive information information on new pro- information on innovati- environmentally-friendly service providers.
mation on new and latest trends and on the fundamentals, cesses, systems and ve surface technology corrosion protection. Over 1,400 systemati-
important developments products in the current findings and equipment and demon- processes and presents cally organised entries.
in surface technology. galvanisation sector. new developments in strates practical solutions new solutions for mecha-
this area. on the basis of real-world nical engineering.
implementations.
Publication Dates:
03/18/2019 03/28/2019 04/29/2019 04/29/2019 09/27/2019 10/30/2019 12/30/2019
07/22/2019
09/07/2019
11/20/2019
EPS 2019 – Der Pulvertreff 38. Fachtagung Elektrostatisches Pulverbeschichten
Munich, Germany (10/05–06/2019)
www.jotlive.de Industrie-Lackierung 2019 12. Fachtagung industrielles Nasslackieren
Stuttgart, Germany (11/19–20/2019)
Combine and profit!
We will be pleased to advise you personally and create an individual offer: phone + 49 (0) 611 / 78 78 – 250 (Petra Steinmüller) 8IST International Surface Technology
The English-language JOT-Special IST – Distributed by industry: More than 10,000 copies
International Surface Technology – is distributed by country:
published 4 times per year as both printed 31 % Mechanical engineering
and electronic versions and offers a plat- 17 % Automotive engineering North / South America 1,900 copies
form for suppliers to present their systems,
equipment and processes in important 14 % Metal production and processing Asia 1,260 copies
international markets. 12 % Manufacture of metal products Africa / Australia 170 copies
IST reports on the latest developments in 7 % Electrical engineering France 1,350 copies
all areas of industrial surface technology 5 % Precision engineering, optics Italy 900 copies
and reaches more than 10,000 decision 2 % Chemical industry Great Britain 750 copies
makers worldwide. Spain / Portugal 500 copies
Benelux countries 600 copies
Distribution at international trade fairs on Scandinavia 400 copies
request.
Eastern Europe 510 copies
Exhibitions and events
NEW:
(national and abroad) 2.500 copies
IST 03.2019 will be published as an automotive special edition with a print run
of 3,000 copies. The electronic version of this issue will be sent to the following
newsletter subscribers:
IST - International Surface Technology 3,247 recipients
Springer Professional Automobil + Motoren 20,360 recipients
Springer Professional Automotive 8,201 recipients
lightweight.design 2,478 recipients IST 01.2019 IST 02.2019 IST 03.2019 IST 04.2019
(July 2018) Advertising deadline 02/20/2019 06/27/2019 08/14/2019 10/23/2019
Copy deadline 02/27/2019 07/04/2019 08/21/2019 10/30/2019
Subscribers can freely access the eMagazine on the portals
springerprofessional.de/automobil-motoren, jot-oberflaeche.de Publication date 03/18/2019 07/22/2019 09/06/2019 11/20/2019
and ist-surfacetechnology.com.
We are offering attractive special rates for IST 03.2019.
Contact us for more details:
phone + 49 (0) 611 / 78 78 – 250 (Petra Steinmüller)
9Trade journal
Circulation and distribution analysis 2
1 Circulation 4 Digital distribution:
monitoring: All printed issues of JOT are also published in electronic form, as well
2 Circulation analysis: average number of copies per issue in one year as in the digital library springerprofessional.de, which is used by an
(July 1 2017 – June 30 2018) average of 0.17 million unique visitors per month.
(Source: AGOF daily digital facts 2018-06).
Print run: 10,100
Actual distributed circulati- of which, abroad: 549 5 Article downloads:
on (ADC): 9,438
In the space of 12 months (July 2017 to June 2018) 4,154 JOT articles
Copies sold: 1,442 of which, abroad: 228 were downloaded from www.springerprofessional.de (PDF downloads
Subscription copies: 1,425 Member copies: 3 in the subscriber-only area, not including previews and HTML views).
PDF downloads include advertisements.
Individual sales: 1
Other sales: 16
Voucher copies: 7,996
Reminder, archive and
record copies: 662
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 94.2 8,889
Foreign countries 5.8 549
Actual distributed circulation (ADC) 100.0 9,438
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
10Trade journal
Readership analysis 3-L
1.1 Branches 1.2 Size of the business unit
Target groups Maximum readership reach Target groups Maximum readership reach
% Projection (circa) % Projection (circa)
Metal production and processing 22 2.083 1 to 9 employees 18 1,707
Manufacture of metal products 4 379 10 to 99 employees 41 3,887
Mechanical engineering 20 1,896 100 to 499 employees 25 2,370
Vehicle construction 7 664 500 to 1,999 employees 14 1,327
Chemical industry 16 1,517 2,000 and more employees 2 190
Manufacture of rubber and synthetic 5 474 100 9,481
products
Services and Consulting 10 948
Paint coating b usiness 4 379
Furniture, music, sports and toys 3 284
Research and education / training 2 190
Handicraft 2 190
Trade 1 95
Architect‘s or engineer‘s offices 1 95
Electrical engineering 1 95
Other 2 190
Rounding error 2
100 9,481
11Trade journal
Readership analysis 3-L
2.2 Sociodemographics
2.2.1 Education and training 2.2.2 Age
Target groups Maximum readership reach Target groups Maximum readership reach
% Projection (circa) % Projection (circa)
Apprenticeship (net) 62 5,878 Up to 19 years 0 0
Technical apprenticeship 25 2,370 20 up to 29 years 3 284
Trade / craft apprenticeship 26 2,465 30 up to 39 years 13 1,233
Business / managerial apprenticeship 18 1,707 40 up to 49 years 23 2,181
Other apprenticeship 4 379 50 up to 59 years 41 3,887
Vocational school 17 1,612 60 up to 64 years 12 1,138
(Vocational) university of applied sciences (net) 51 4,835 65 years or older 5 474
Degree – university of applied sciences 18 1,707 Not specified 3 284
Technical / natural sciences degree – traditional 25 2,370 100 9,481
university / university of applied sciences
Business degree – traditional university / 8 758
university of applied sciences
University degree (other) 1 95
Other 1 95
Not specified 2 190
Multiple answers possible (100 % = 9.481 readers)
Overview of empirical methods – JOT
1. Methodology: Readership analysis through telephone interviews – randomly
selected
2. Statistical population: Actual distributed circulation: 9,481 = 100 %
Not reflected in the analysis: 1,024 = 10.8 %
3. Random sample: 250 net interviews, 89.2 % response rate, randomly selected
4. Target group: Primary readers
5. Timeframe: 14 November to 6 December, 2017
6. Research conducted by: Kantar TNS MediaResearch, Bielefeld
For a detailed description of the methods utilised, please send an email to:
anzeigen-wiesbaden@springernature.com
12Readership analysis
Its outstanding editorial quality creates an attractive advertising The estimated average of 3 readers per issue increases our reach and
environment. ensures additional advertising exposure.
Quality of content Passed on
99 % Recommendable 21 % Just myself, I don't pass the issue on
Easy to read,
98 % uses clear language 13 % 1 further reader
Offers interesting and
97 % importsnt content 18 % 2 further readers
Offers a good and
97 % topical overview
13 % 3 further readers
97 % Offers professional articles
Communicates 18 % 4–5 further readers
83 % background knowledge
83 % Reports new developments 4% 6–7 further readers
at an early stage
69 % Includes interesting and helpful 2% 8–9 further readers
product advertisements
63 % Is important for my profession 3% 10–11 further readers
57 % Provides useful tips for my
day-to-day work and career 5% 12 or more further readers
34 % Is a basis for investment
decisions
1% Not specified
Multiple answers are possible
• JOT readers are decision makers and advisors. • A ds in JOT activate our readers.
93 % o f JOT readers are actively involved in investment decisions. 81 % of our readers reported acquiring further information on providers
or products because of ads they found in JOT.
13Website
Portrait 1
1 Web adress (URL): jot-oberflaeche.de (German)
ist-surfacetechnology.com (English)
2 Brief description: jot-oberflaeche.de provides current, practice-based
and user-oriented coverage on all subjects relating to
surface technology, such as: coating systems, electro-
plating, cleaning, pretreatment, abrasive blasting,
sanding, measuring and testing technologies, etc.
3 Target group: Decision-makers from all sectors of the industry invol-
ving surface engineering, including the automotive
industry, mechanical engineering, metal products
manufacture, and precision engineering/optics
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Jochen Kecht (Editor-in-Chief)
Aschauer Str. 30 | 81549 Munich | Germany
phone + 49 (0) 89 / 20 30 43 – 23 05
jochen.kecht@springernature.com
Contact advertising:
Petra Steinmüller (Sales Management)
phone + 49 (0) 611 / 78 78 – 250
petra.steinmueller@springernature.com
Ingo Rosenstock (Media Sales)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
5 Usage data: current usage data on request
14Website
Prices | advertising formats P
1 Display advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Leaderboard = superbanner (big size) 728 × 90 80 max. 120
Skyscraper right/left 120 × 600 80 max. 120
Wide skyscraper right/left 160 × 600 or 200 × 600 80 max. 120
Medium rectangle site rotation 300 × 250 80 max. 120
Expandable rectangle from 300 × 250 to 300 × 600 130 max. 120
Wallpaper (superbanner + skyscraper) 728 × 90 + 160 each max. 120
120 × 600
Layer ad + rectangle reminder (tandem ad) on request 160 max. 120
Half page 300 × 600 160 max. 120
Billboard 468 × 60 or 620 × 60 95 max. 120
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: 2 % discount for payment prior to publication; 15 % agen- Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
cy commission, agency status must be verified with the Swift/BIC: DEUTDEBB
commissioning at the latest and in the form of an excerpt IBAN: DE09 1007 0000 0069 7003 00
from the German Trade Register (Handelsregister); valid You can find our general terms and conditions at
for Germany: additional VAT applies to all prices listed; www.springerfachmedien-wiesbaden.de/gtc
payment due: upon receipt of invoice.
NEW: Information about content-based online
special ads on page 16!
15Website
Prices | advertising formats P
4 Advertisement formats and prices – content-based (prices in Euro)
Content-based online special ads period price
Product news 2 months 750
Advertorial 3 months 990
Whitepaper 3 months 990
6 months 1,490
Landingpage 12 months 2,490
6 months 1,390
JOT partnership 12 months 2,590
6 months 1,950
JOT premium partnership 12 months 3,490
6 months 3,390
Topic special microsite S 12 months 4.900
6 months 4,390
Topic special microsite M 12 months 5,900
6 months 5,390
Topic special microsite XL 12 months 6,900
The benefits of our content-based online special advertising options in brief:
> Permanent presence for your brand
> Embedded in the editorial setting
> Search-engine-relevant integration
> Communication using a target-group-specific channel with impressive reach
Note: We’ll be happy to provide you with more detailed information on the individual package content
and components on request. Give us a call!
You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc
16Website
Formats and technical information F
1 Data formats: Flash, GIF, HTML, JPEG 4 Newsletter If newsletter-format ads are submitted, please note
Redirects possible advertisements: that animations cannot be displayed.
If Flash files are submitted, an alternative GIF version 5 Contact: Petra Steffen-Munsberg
should always also be sent as a fallback image. Ad Management
Size: max. 120 kB per advertisement. The maximum phone + 49 (0) 611 / 78 78 – 164
allowable file size is based on the file size of the banner-wiesbaden@springernature.com
respective file(s).
Springer Fachmedien reserves the right to reject files
that would be especially straining for CPUs; a utilisation
level of 40 % may not be exceeded (for standard PCs).
Sound can be included in advertisements, provided the
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/data-delivery
2 Delivery address: banner-wiesbaden@springernature.com
3 Delivery deadline: Up to 5 business days before placement.
Target link: Please be sure to include the target link for
each ad.
17Newsletter
Portrait 1
1 Name: Newsletter JOT, Journal für Oberflächentechnik (German)
Newsletter IST, International Surface Technology (English)
2 Brief description: Both newsletters contain up-to-date, practical and
user-oriented coverage of a broad range of topics
related to surface engineering, such as: paint finishing
systems, electroplating, cleaning, pretreatment,
abrasive blasting, grinding, and measuring and testing
technologies.
3 Target group: Decision-makers from all sectors of the industry involving
surface engineering, including the automotive industry,
mechanical engineering, metal products manufacture, and
precision engineering/optics
4 Frequency: JOT: once a week, every Wednesday
IST: monthly
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Jochen Kecht (Editor-in-Chief)
Aschauer Str. 30 | 81549 Munich | Germany
phone + 49 (0) 89 / 20 30 43 – 23 05
jochen.kecht@springernature.com
Contact advertising: Petra Steinmüller (Sales Management)
phone + 49 (0) 611 / 78 78 – 250
petra.steinmueller@springernature.com
Ingo Rosenstock (Media Sales)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
6 Usage data: JOT: 2,296 recipients
IST: 3,365 recipients
(June 2018)
18Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter pixel format fixed price kb
Advertorial/text ad + logo/picture (gif or jpeg)* pic 263 × 186, text 300 characters ** 400 max. 45
Advertorial/text ad + logo/picture (gif or jpeg)* pic 263 × 186, text 650 characters ** 500 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 500 max. 45
Rectangle (gif or jpeg)* 300 × 250 500 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/data-delivery
3 Payment conditions: 2 % discount for payment prior to publication;
15 % agency commission, agency status must be verified
with the commissioning at the latest and in the form of
an excerpt from the German Trade Register (Handels-
register); valid for Germany: additional VAT applies to all
prices listed; payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin We’ll be pleased to provide you with further information on
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 additional special conference newsletters, print specials – or
Swift/BIC: DEUTDEBB on making your own, individual customer newsletter – on
IBAN: DE09 1007 0000 0069 7003 00 request. All it takes is a quick call or mail!
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
19A world of information from the materials and energy field www.springerprofessional.de www.jot-oberflaeche.de www.ist-surfacetechnology.com www.springerfachmedien-wiesbaden.de Springer Vieweg
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