Media Information 2019 - Advertising rate card no. 62 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
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Print + Online Media Information 2019 Advertising rate card no. 62 Valid from 10/01/2018 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Günter Schmitz Susanne Bretschneider Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 186 phone + 49 (0) 611 / 78 78 – 153 mobile + 49 (0) 173 / 291 55 35 guenter.schmitz@springernature.com susanne.bretschneider@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Major topics in detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Advertising rate card no. 62 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Newsletter Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 ATZrecruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trade journal
Title portrait 1
1 Title: ATZ Automobiltechnische Zeitschrift 12 Advertising: Rouwen Bastian (Sales Management)
2 Brief description: ATZ is the internationally distributed trade journal for phone + 49 (0) 611 / 78 78 – 399
research, development, design, experiment and rouwen.bastian@springernature.com
production in the automotive industry. It is required Günter Schmitz (Media Sales)
reading for technology-oriented managers and phone + 49 (0) 611 / 78 78 – 186
promotes the communication of information and the guenter.schmitz@springernature.com
exchange of ideas on a scientific basis between the 13 Editor: Dr. Alexander Heintzel (Editor-in-Chief)
automotive industry, suppliers and service providing phone + 49 (0) 611 / 78 78 – 342 | fax – 462
companies, as well as between research and alexander.heintzel@springernature.com
development centres around the globe.
14 Scope analysis 2017 = 11 issues + 6 special issues:
3 Target group: Decision-makers in the automotive development and
production segment Total volume 1,586 pages = 100.0 %
4 Frequency: 11 times a year Editional part 1,197 pages = 75.5 %
Advertisement part 389 pages = 24.5 %
5 Magazine size: 210 mm × 279 mm Supplements 9 items
6 Year of publication: 121th volume 2019 15 Content analysis of the editorial part 1,197 pages = 100.0 %
7 Subscription price: Yearly subscription Development 505 pages = 42.2 %
Germany € 401 (incl. V.A.T. + p&p) Management 209 pages = 17.5 %
Foreign countries € 382.95 (excl. V.A.T. / incl. p&p) Research 189 pages = 15.8 %
Single issue € 42.45 (incl. V.A.T. + p&p) Electric/electronic 109 pages = 9.1 %
8 Official journal of: Organ der VDI-Gesellschaft Fahrzeug- und Others 83 pages = 6.9 %
Verkehrstechnik (FVT) Service 74 pages = 6.2 %
Organ der Forschungsvereinigung Automobiltechnik Materials/production 28 pages = 2.3 %
e. V. (FAT) und des Normenausschusses Kraftfahrzeuge
(FAKRA) im DIN Deutschen Institut für Normung e. V.
Organ der Wissenschaftlichen Gesellschaft für
Kraftfahrzeug- und Motortechnik e. V. (WKM)
9 Membership: –
10 Publishing company: Springer Vieweg
Springer Fachmedien Wiesbaden GmbH
Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
phone + 49 (0) 611 / 78 78 – 0
www.springer.com
11 Publisher: Dr. Johannes Liebl,
Wolfgang Siebenpfeiffer 1
Trade journal
Schedule and topics F
This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 399 (Rouwen Bastian).
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2019 annual editions, etc. 3
1 January ATZlive Der Antrieb von morgen Frankfurt/Main 01/23–24 Active and passive Assistance systems | Sports-car technology
AD 11/28/2018 safety Automated driving
CD 12/04/2018
PD 12/28/2018
2 February ATZlive/VDI 6. Int. Motorenkongress Baden-Baden 02/26–27 Lighting technology Electromobility | hybrid Thermal management –
AD 01/02/2019 and electric vehicles heating and a/c climate
CD 01/08/2019 control
PD 01/25/2019
3 March Genfer Autosalon Geneva/CH 03/07–17 Lightweight design | Acoustics | NVH Chassis systems • A TZextra Automated Driving
AD 01/30/2019 materials
CD 02/05/2019
PD 02/22/2019
4 April Hannover Messe / Mobilitec Hanover 04/01–05 Automated driving Aerodynamics Simulation and test • ATZextra 48 Volt / Hybrid
AD 02/26/2019 ATZlive Automatisiertes Fahren Wiesbaden 04/02–03
CD 03/05/2019 VDI PIAE (VDI-Tagung Kunststoffe) Mannheim 04/03–04
PD 03/22/2019
5 May Automotive Testing Expo Stuttgart 05/21–23 Car body Commercial vehicle Electromobility | hybrid • ATZextra AEP Automotive
AD 04/02/2019 technology and electric vehicles Engineering Partners
CD 04/08/2019 • BranchenIndex Engineering
PD 04/26/2019 Services
6 June AEE Nuremberg 06/04–05 Chassis systems Transmissions Operating systems – HMI
AD 05/02/2019 ATZlive chassis.tech plus Munich 06/25–26 user experience
CD 05/07/2019 Sensor + Test Nuremberg 06/25–27
PD 05/24/2019 VDI Dritev (VDI-Getriebekongress) Bonn June
2
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2019 annual editions, etc.3
7/8 July/Aug. ATZlive Automotive Acoustics Conference Zurich/CH 07/09–10 Acoustics | NVH Change management Active and passive • ATZextra Electromobility
AD 06/03/2019 (disruptive processes, safety
CD 06/07/2019 transformation of the
PD 07/01/2019 automotive industry)
incl. special section: bonding in car body/automotive construction
9 September IAA Pkw Frankfurt/Main 09/12–22 IAA – automated driving Simulation and test Thermal management – • ATZextra IAA
AD 08/07/2019 and new mobility heating and a/c climate • A TZextra Karriere (zur IAA)
CD 08/13/2019 control
PD 08/30/2019 incl. special section: ceramics in automotive engineering
10 October Aachener Kolloquium Aachen 10/07–09 Electromobility, hybrid, Operating systems – HMI Lighting technology • ATZextra Big Data
AD 09/04/2019 VDI-Tagung ELIV / Fahrzeugelektronik Bonn 10/16–17 electric and fuel cell user experience
CD 09/10/2019 ATZlive Electrified Mobility Stuttgart October vehicles
PD 09/27/2019 ATZlive Expertenforum Powertrain Stuttgart area October
11 November 2. Transformationskongress Frankfurt/Main 11/12–13 Interior Chassis systems Car body • ATZextra Formula Student
AD 10/01/2019 ATZlive Das Fahrzeug von morgen Frankfurt/Main 11/19–20 Germany
CD 10/08/2019 SPS-IPC Drives Nuremberg 11/26 • BranchenIndex Engineering
PD 10/25/2019 incl. special section: additive manufacturing Services
12 December CTI-Getriebesymposium Berlin December Transmissions Automated driving Packaging • ATZ/MTZ annual calendar 2020
AD 11/06/2019
CD 11/12/2019
PD 11/29/2019
1 January 2020 ATZlive Der Antrieb von morgen Frankfurt/Main January Active and passive Simulation and test Acoustics | NVH • ATZextra VDI Yearbook
AD 11/28/2019 safety
CD 12/04/2019
PD 12/27/2019
2 Feb. 2020 ATZlive/VDI 7. Int. Motorenkongress Baden-Baden 02/18–19 Lighting technology Thermal management – lectromobility, hybrid,
AD 01/02/2020 heating and a/c climate electric and fuel cell
CD 01/07/2020 control vehicles
PD 01/24/2020
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
2
See major topics in detail on page 4.
3
Special issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ | MTZ. Further special issues and special subjects to be announced.
Regular columns: development | interviews | research | conference reports | product news | company news | job market
3
Major topics in detail
Termin- und Themenplan
Articles on the following detailed themes may be published to supplement the main topics.
Acoustics | NVH Assistance systems – Operating systems | Electric mobility Chassis systems Transmission Interior Active and passive
integration into the HMI – integration into safety
vehicle the vehicle
Insulation mats, Distance assistant (adapti- Human Machine Interface Complete system consi- Vibration reduction (shock Gear wheels | gear shafts | Seats Brake actuation and
decoupling elements ve cruise control, ACC) (HMI) sting of batteries / accu- absorbers) bearings ESP/ESC
mulators | electric machi-
nes | power electronics
Microphones | sensors | Lane assistant Buttons | adjusters Emissions | CO2 balance Springs Gear boxes Haptics | materials Emergency brake assistant
transducers
Measuring and analysis Parking assistant | auto- Switches | leavers | regula- Onboard power system Wheels | Tyres Shift optimization Facings Crash safety
software | dummy head mated valet parking tors
Airborne and structure- Overall system and car2X Human Machine Hybrid-, plug-in-hybrid-, Bakes Synchronisers | clutches Interior High-strength steels and
borne sound Interaction | user BSZ-, e-cars crash boxes
experience UX
Calculations and silmuati- Autonomous driving with Instrumentation Charging technology, Steering Manual transmission Roof lining Airbags | belts
on | testing Robotaxi | people mover -poles, -infrastructure
Noise cancellation | coun- Human Machine Haptic and acoustic Fuel cells | cables | sealings Axles | suspension Double-clutching trans- Consoles Test benches and crash
ter noise | sound systems Interaction | user systems mission test facilities
experience UX
Silencing of engine, tailpi- Navigation | Screens | displays Traction motors | Active and passive Torque converter trans- Instrument board Driving dynamics and
pe and wind noise trajectory planning plug-in drivers systems mission stability
Automotive acoustics Radar | camera | lidar Touch screens Actuators Drive dynamics Automatic transmission Mirrors
Structural dynamics Traffic sign recognition Heat protection Adaptive chassis control Transmission fluid | lubri- Ergonomics
systems cants
4
Conferences 2019
for vehicle and engine specialists
January February April June July October November
The Powertrain 6th Int. Engine Automated Driving chassis.tech plus Automotive Electrified Mobility 2nd Transformational
of Tomorrow Congress Acoustics Conference incl. Grid Integration Congress
02. and 03. April 25. and 26. June of Electromobility
23. and 24. January 26. and 27. February 09. and 10. July 12. and 13. Nov.
Wiesbaden Munich in October Frankfurt/Main
Frankfurt/Main Baden-Baden Zurich / CH Stuttgart
5th Int. 10th Int. Munich The Vehicle
13th Int. MTZ Entire system ATZ Conference Chassis Symposium 5th Int. ATZ 2nd Int. ATZ Conference of Tomorrow
Conference PKW – NFZ – Fuels Conference
Drive Systems Automotive Acoustics 19. and 20. Nov.
of the Future Joint event of Frankfurt/Main
ATZlive and VDI Expert forum
Wissensforum Powertrain: 1st ATZ Conference
Simulation and Heavy-Duty-, On-
Testing | Charge and Off-Highway
Exchange and Engines
Emissions | Friction in
Drive and Vehicle 26. and 27. Nov.
Friedrichshafen
in October 14th Int. MTZ
Stuttgart area Conference
Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!
For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition)
phone + 49 (0) 611 / 78 78 – 320
elke.vanlon@springernature.com
5
Advertising rate card no. 62, valid from 10/01/2018
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed German issue, the electronic ATZ worldwide and linking inside the German eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835
1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724
Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Picture gallery .jpg, .jpeg, .png, .bmp 500
Linking of your advertisement in both eMagazines
the German ATZ,
ATZ worldwide as well as the English ATZ worldwide
printed issue English
German eMagazine 6
GermanAdvertising rate card no. 62, valid from 10/01/2018
Trade journal
P
3 Advertisement formats and prices (prices in Euro)
Standard price list printed German issue without linking
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674
1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111
Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287
4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
(only in combination with printed advertisement)
Actual distributed circulation: 5,646 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
You can find our technical information and specifications for digital copy at
Picture gallery .jpg, .jpeg, .png, .bmp 500
www.springerfachmedien-wiesbaden.de/data-delivery
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Journal format: 210 mm wide × 279 mm long
Print space: 175 mm wide × 240 mm long
PDF download Link 250 Printing and binding methods: Offset, adhesive binding
5 Standard price list eMagazine ATZ worldwide (English) Contact: Susanne Bretschneider
Type of advertising (File) format Price in € 1 (Ad Management)
phone + 49 (0) 611 / 78 78 – 153
1/1 page 4 colours 210 x 279 mm (wxh) 990* susanne.bretschneider@springernature.com
1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550*
*Price includes link 7Trade journal
Advertising rate card no. 62, valid from 10/01/2018 P
2 Additional fees: Enclosures: (no discounts available)
Loose, maximum size 203 mm × 272 mm
Placement:
2nd, 3rd and 4th cover pages 4c € 523 Up to 25 g per thousand € 295
Binding placement requests € 523 Up to 30 g per thousand € 305
Colour:
Fee for special colours: fee for Number of enclosures on request
each additional colour, price on request Prices for heavier enclosures on request
Format:
Ads over the binding: 10 % of the b/w price Fixed enclosures: (no discounts available)
Island position ads: 60 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Satellite position ads: 10 % of the b/w price applicable only with purchase of a 1/1 page ad € 210
Number of postcards on request
3 Discounts: applicable for orders placed within the advertising year Larger and heavier formats on request
(also applies for product samples)
Quantity Scale Length Scale
For 3 ads 3% 3 pages 5% 6 Contact:
Rouwen Bastian (Sales Management)
For 6 ads 5% 6 pages 10 % phone +49 (0)611 / 78 78 – 399
For 9 ads 10 % 9 pages 15 % rouwen.bastian@springer.com
For 12 ads 15 % 12 pages 20 % Günter Schmitz (Media Sales)
Only one discount scale may be applied. phone + 49 (0) 611 / 78 78 – 186
Discounts apply to all additional fees: colour, placement guenter.schmitz@springer.com
and bleed fees. Discounts do not apply to special costs 7
Payment conditions: 2 % discount for payment prior to publication; 15 %
or additional technical costs. agency commission, agency status must be verified
4 Columns: Job advertisements / business connections Page 6 with the commissioning at the latest and in the form of
an excerpt from the German Trade Register (Handels
5 Special advertising Loose / fixed Inserts: (no discounts available) register); valid for Germany: additional VAT applies to
forms: 2-page € 4,075 all prices listed; payment due: upon receipt of invoice.
4-page € 6,158
These prices apply for paper weights up to 170 g. Banking information: Springer Fachmedien Wiesbaden GmbH
Delivered untrimmed, trimming on request. Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
8Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de
2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing,
binding methods: Offset, adhesive binding we don’t need proofs.
3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of
Access information on request the unchanged files are possible as a rule. However, we
do not offer a guarantee as to file availability.
E-Mail:
susanne.bretschneider@springernature.com 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts.
Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be
The name of the zip file should start with the journal submitted, the publisher will demand their immediate
name, followed by the issue and customer name. replacement. Should no suitable materials be submit-
4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the
version 1.3 for your document (no transparencies, quality the submitted materials allow.
please). Please add 3 mm at the edges in bleed 10 Contact: Susanne Bretschneider, Ad Management
advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 153
It is recommended to create double-page spreads susanne.bretschneider@springernature.com
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
9Special Publications 2019
Overview of the special publications 2019 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.
Make a targeted and non-distributive presentation
of your current products and services to our readers.
We design individual offer packages for you
according to your wishes and needs.
About your different possibilities
will be happy to inform you:
Rouwen Bastian
(Sales Management Automotive)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Subject to change without notice.
The standard price list on page 7 applies.
10Our readers are the candidates you are looking for. recruiting
Find your talents with ATZrecruiting!
Secure the highest attention of the development engineers of well-known companies
and future graduates with a publication tailored to your needs.
8 Pages Basic Package Further Possibilities
Portrait of the company Banner at springerprofessional.de
Interview with management or Available in the online library
HR managers by ATZ editorial staff Display of your issue at ATZlive congresses
Best practice report from your company (within 12 months)
3 cover picture suggestions Reference to your special in 3 newsletters
Your own advertisements / from springerprofessional.de
job advertisements
Circulation 3.000 copies, distribution with
ATZ / MTZ or ATZelektronik
from € 12,500
Taylormade for you...
... Every company is unique. Therefore we design each ATZrecruiting
CONTACT: individually and are happy to take the time for a consultation.
Rouwen Bastian Valid for Germany: additional VAT applies to all prices listed.
(Sales Management Automotive) You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
11Trade journal
Circulation and distribution analysis 2
1 Circulation 4 Digital distribution:
monitoring: All printed issues of ATZ are also published in electronic form, as well
2 Circulation analysis: average number of copies per issue in one year as in the digital library springerprofessional.de, which is used by an
(July 1 2017 – June 30 2018) average of 0.17 million unique visitors per month.
(Source: AGOF daily digital facts 2018-06).
Print run: 6,000 5 Article downloads:
Actual distributed of which, abroad: 461 In the space of 12 months (July 2017 to June 2018) 31,868 ATZ articles
circulation (ADC): 5,646 were downloaded from www.springerprofessional.de (PDF downloads
in the subscriber-only area, not including previews and HTML views).
Copies sold: 2,092 of which, abroad: 330 PDF downloads include advertisements.
Subscription copies: 1,970 Member copies: 3
Individual sales: – 6 Distribution English eMagazine ATZ worldwide:
Other sales: 122 More than 330 digital subscriptions of ATZ worldwide, additionally a
qualified circulation with an average of approximately 2,000 digital issues
Voucher copies: 3,554 per publication and the following geographical focus of distribution:
Reminder, archive and 354 USA, Germany, Great Britain, Japan, France, China
record copies: (August 2018)
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 91.8 5,185
Foreign countries 8.2 461
Actual distributed circulation (ADC) 100.0 5,646
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
12Readership analysis
1.1 Branches 2.1.2 Area of responsibility
Target groups Share in % Target groups Share in %
Automotive supplier industry 31 Corporate leadership or management 52
Service 20 Research 59
Research and development 20 Development, construction or simulation 78
Automotive manufacturers 11 Production or plant management 50
Equipment providers 2 Quality assurance 65
Other 16 Logistics 41
Human resources 48
Purchasing 46
1.2 Size of the business unit
Organisation, IT or telecommunications 50
Target groups Share in % Marketing or sales 57
1 to 99 employees 31 Multiple answers possible
100 to 499 employees 16
500 to 1,999 employees 4
2,000 or more employees 47
No response 2 2.2 Sociodemographics | 2.2.1 Education and training
Target groups Share in %
Doctoral degree | habilitation 9
2.1 Occupational characteristics | 2.1.1 Position in the company Technical | natural sciences degree – traditional 46
Target groups Share in % university | university of applied sciences
Owner or co-owner, chairperson or managing 11 Degree – university of applied sciences 30
director Technical or craft apprenticeship 3
Head of research, construction or development 11
Head of purchasing 2 Technical school 5
Head of operations | head of department: technical 7
Head of operations | head of department: managerial 2
Other member of staff: technical 33 Overview of empirical methods – ATZ
Other member of staff: managerial 2 1. Methodology: readership analysis through telephone interviews – randomly
Instructor 13 selected
Expert, assessor or service provider 2 2. Target group: primary readers
Student, pupil or trainee 11 3. Timeframe: 21 August to 1 November, 2016
Other 4 4. Conducted by: Institut für Publizistik der Johannes-Gutenberg-Universität
No response 2 Mainz
13Readership analysis
in der Klebetechnik
ATZ has a readership with considerable decision-making responsibilities. ATZ is frequently and intensively used. This proof of the journal‘s
high value and guarantees outstanding advertising exposure.
Investment responsibility
Reading time
I prepare the decision-making process,
66 % I contribute input / suggestions, 9% More than 2 hours
I voice concrete recommendations
I make decisions independently / 17 % Between 1.5 and 2 hours
26 % I make decisions with colleagues
41 % 31 minutes to 1.5 hours
8% Not involved
24 % Up to 30 minutes
41 % of the ATZ-readers have read the last 11 issues.
ATZ achieves a high reach.
Passed on Its outstanding editorial quality creates an attactive advertising
environment.
9% I don‘t pass the issue on
Quality of content
28 % 1 to 2 further readers
83 % Recommendable
17 % 3 to 5 further readers Reports new developments at
55 % an early stage
9% 6 to 10 further readers
20 % Important for my profession
13 % 11 and more further readers Important basis of information
20 % to make professional decisions
and investments
24 % No response
Multiple answers possible
14Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/en/automotive
2 Brief description: Springer Professional Automotive is the international
portal for the technical magazines ATZ, MTZ,
ATZelektronik and ATZoffhighway. It provides
engineers and decision-makers in the automotive
industry all over the world with important
technology and sector information.
3 Target group: Decision-makers and engineers in the automotive
and supplier industry as well as engine construction
sectors all over the world.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Günter Schmitz (Media Sales)
phone + 49 (0) 611 / 78 78 – 186
guenter.schmitz@springernature.com
For agencies: Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: on request
15Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 85 max. 120
Superbanner (big size) 728 × 90 85 max. 120
Skyscraper 120 × 600 or 160 × 600 85 max. 120
Wide skyscraper 200 × 600 85 max. 120
Medium rectangle 300 × 250 85 max. 120
Wallpaper (superbanner + skyscraper)1 728 × 90 + 170 each max. 120
120 × 600 or 160 × 600
Billboard 770 × 250 170 max. 120
Half page 300 × 600 170 max. 120
Sidebar 300 × 600 170 max. 120
Floor ad 1,200 × 2002 170 max. 120
1
Background colouring on request.
2
At interaction expanding to 1,200 x 400 pixels.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: 2 % discount for payment prior to publication; 15 % Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
agency commission, agency status must be verified Swift/BIC: DEUTDEBB
with the commissioning at the latest and in the form of IBAN: DE09 1007 0000 0069 7003 00
an excerpt from the German Trade Register (Handels- You can find our general terms and conditions at
register); valid for Germany: additional VAT applies to all www.springerfachmedien-wiesbaden.de/gtc
prices listed; payment due: upon receipt of invoice.
16Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: Flash, GIF, HTML, JPEG 4 Newsletter If newsletter-format ads are submitted, please note
Redirects possible advertisements: that animations cannot be displayed.
If Flash files are submitted, an alternative GIF version 5 Contact: Nicole Groß
should always also be sent as a fallback image. Ad Management
Size: max. 120 kB per advertisement. The maximum phone +49 (0) 611 / 78 78 – 616
allowable file size is based on the file size of the banner-wiesbaden@springernature.com
respective file(s).
Springer Fachmedien reserves the right to reject files
that would be especially straining for CPUs; a utilisation
level of 40 % may not be exceeded (for standard PCs).
Sound can be include in advertisements, provided the
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/data-delivery
2 Delivery address: banner-wiesbaden@springernature.com
3 Delivery deadline: Up to 5 business days before placement.
Target link: Please be sure to include the target link for
each ad.
17Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Automotive
2 Brief description: The newsletter provides engineers and decision-
makers in the automotive industry with the latest news
on technology and developments in the branch in
english language, providing a compact and concise
overview of the latest events in this economic sector.
3 Target group: Decision-makers and engineers in the automotive and
supplier industry as well as engine construction sectors
all over the world.
4 Frequency: fortnightly on Tuesdays (uneven calendar weeks)
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Günter Schmitz (Media Sales)
phone + 49 (0) 611 / 78 78 – 186
guenter.schmitz@springernature.com
6 Usage data: 8,191 recipients (June 2018)
18Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 500 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 600 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 600 max. 45
Rectangle (gif or jpeg)* 300 × 250 600 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/data-delivery
3 Payment conditions: 2 % discount for payment prior to publication;
15 % agency commission, agency status must be veri-
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register
(Handelsregister); valid for Germany: additional VAT
applies to all prices listed; payment due: upon receipt of
invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
19A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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