Advertising Prospectus 2018/19 - Visit Fremantle
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Advertising Prospectus
2018/19
1 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Fremantle Visitor Centre
The Fremantle Visitor Centre (the centre) is a non-membership based business, owned and operated by the
City of Fremantle. The centre’s staff and volunteers promote Fremantle as Western Australia’s number one
tourism destination.
The centre’s professional sales consultants sell in excess of $1 million in Western Australian tours, accommodation
and merchandise each year. Revenue from commissions and advertising sustains the work of the visitor centre to
promote businesses in Fremantle and publish the indispensable travellers Fremantle map.
The team provide a customised service utilising their local expert knowledge to 100,000 visitors who come into
the centre each year and to the thousands of potential visitors, who ring, email and write requesting information
and bookings.
The centre is located in the Fremantle Town Hall, Kings And we provide comprehensive and current information and
Square and is open seven days a week providing a booking services for visitors to get the most from their stay including:
service for tours and accommodation including: • ayfinding maps and the Explore Fremantle
W
• diverse range of accommodation styles to suit
A discovery trail
any budget • s pecialist advice and recommendations for
• After hours key collection service corporate and conference enquiries
• A selection of the best tours around Fremantle • a complete range of regional planners and guides
• esponsive website design for viewer accessibility across
R for Western Australia
all devices for bookings and secure payment 24/7. • free WiFi and bike hire
We are agents for: The centre is staffed from 9am - 5pm Monday to Friday,
• Rottnest Island ferries 9am-4pm on Saturday, 10am-4pm on Sunday and public
holidays with the exception of Good Friday and
• Airport shuttle
Christmas Day.
• TransWA
• Integrity Coach The centre is an award winning accredited tourism
business proudly displaying the yellow i (the international
• Great Southern Rail
tourist information symbol) and the Australian Tourism
• WA National Parks Passes Accreditation tick (the Australian Government’s national
symbol of tourism quality).
2 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Advertising
opportunities
There are several opportunities for Western
Australian tourism operators to sell and
promote their product directly to visitors
through the Fremantle Visitor Centre:
1. List your tour or accommodation on our
website so we can promote and sell your
business to online and walk-in customers
2. Website advertising
3. Digital TV screen
4. Brochure racking
You can select the option that best suits your
business model.
1. Selling tours and accommodation (bookable product)
The centre’s website, visitfremantle.com.au draws its 2. 24 Hour
accommodation and tour inventory from the Bookeasy If you nominate to go 24 Hour, then you pay 16%
online booking system. commission on bookings we secure. There is a delay in
securing the sale as one of our sales staff will have to phone
There are two product options:
you to confirm the booking before contacting the customer
1. Gold Medal and taking payment. The time delay could discourage
customers who may look elsewhere in the interim.
Increasingly visitors are booking online. Trends indicate that
the customers, after limited research, want to complete the It is anticipated that from 2019/2020 the centre will only offer
booking and pay immediately. Gold Medal product allows Gold Medal. Ask us what’s involved.
instant confirmation and payment for clients and reduces the
cost to the centre in securing this sale. This saving is passed
onto the operator as a lower commission rate. To capture this
market we encourage you to list your product as Gold Medal.
Benefits:
• e nables the customer to view instant availability and
price
• instant confirmation
• instant payment
• old Medal product appears at top of availability search
G
on website
• e ligible to be part of the last minute and the hot deal
rates in Bookeasy.
• Lower commission – 10% – we pass a 6% savings to you
Go Gold!
Product Commission rate
Gold Medal 10%
24 Hour 16%
Booking information: To confirm participation in this sevice complete the booking form on page 8
3 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
2. Website advertising on visitfremantle.com.au
The visitfremantle.com.au website attracts around
145,000 unique visitors per year with approximately
75% of the centre’s bookings received through the
website.
Rotating banner advertising
Rotating banner advertisements are available on a
monthly basis. This is an opportunity to market a
product on the content page that best represents your
product.
Banner advertisements require a high resolution image
at least 300 dpi and 2 MB, a catchy title and subtitle
Rotating feature image
The rotating feature image is the most prominent
advertising space on the visitfremantle.com.au website.
This space is available for one month at time and is a
powerful opportunity to support a seasonal campaign
or promote a special offer to consumers that are
researching or planning a visit to Fremantle.
Cost 1 month
visitfremantle.com.au feature image $40.00
Artwork and image specifications apply for both the
rotating banner advertising and the rotating feature
image. For bookings of three months or more, the
artwork for either the rotating banner or rotating
feature image must be updated at least every three
months.
Booking information
Product advertised must be listed on Bookeasy as the
advertisement will be linked to the product page.
Booking information: To confirm participation in this sevice complete the booking form on page 8
4 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
3. Digital television screen slideshow/video
Fremantle businesses are able to promote their product The digital TV slideshow template requires a good quality
during business hours, seven days a week via digital image at least 300 dpi and about 2 MB, a title and description
television screens within the Fremantle Visitor Centre. Here of your product in no more than 50 words.
our trained sales consultants and Fremantle Ambassadors
will provide additional information and brochures as well as Cost 3 months
look for opportunities to upsell other products.
Digital Slideshow $85.00
The advertising fee includes the cost of adding supplied
images content (without graphics or logos) to a predesigned
branded template.
4. Accommodation key management
Fremantle Visitor Centre manages the keys of a number of * Accommodation providers will need to have bookable
self–contained accommodation providers. This service is product available on visitfremantle.com.au to be eligible for
provided for the convenience of accommodation providers the key management service.
who may not always be available during business hours to
check clients into their accommodation. Cost 12 months
This service provides customers with a high level of customer Accommodation key management $200.00
service as they can proceed direct to the accommodation Additional Properties $30.00
once the booking has been finalised and enables flexibility
with arrival times.
Booking information: To confirm participation in this sevice complete the booking form on page 8
5 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
5. Brochure racking
The centre manages two sets of brochure racking, one is Fremantle Visitor Centre
located at the Fremantle Visitor Centre and the other at Brochure racking at the centre is available to all West
Fremantle Passenger Terminal. Australian product under the following categories:
• Fremantle
Brochures racked at the Fremantle Visitor Centre will also
- attractions
be available for selection in famil and conference collateral
packs prepared by the centre. - accommodation
- tours
Not-for-profit (NFP) businesses and organisations in the - local businesses
Fremantle and Experience Perth regions with a tourism • Events
product relevant to visitors to Fremantle are entitled to
‘rotational brochure racking’ at no charge. As the brochure • Experience Perth region
racking spaces in the centre are limited, brochures in this • Australia’s Coral Coast region
category may need to be rotated with those of other NFP
businesses and organisations. • Australia’s Golden Outback region
• Australia’s North West region
Brochure requirements
Brochures displayed in the Fremantle Visitor Centre and/or • Australia’s South West region
Fremantle Passenger Terminal are required to be:
Cost 6 months 12 months
• A4 or DL in size
• f an appropriate quality, three colour printed on 80 gsm
o DL brochure $45.00 $65.00
gloss paper or better and are not to contain images/ A4 brochure $65.00 $95.00
words likely to be considered offensive by the general
public
• rovided in sufficient quantity, relevant to the
p Fremantle Passenger Terminal
anticipated demand Brochure racking at Fremantle Passenger Terminal is available
• elivered at the cost of the owner or distributor of the
d to all Western Australian product.
brochure to Fremantle Visitor Centre.
The brochure rack is prominently positioned in the terminal
Fremantle Visitor Centre staff manage brochure levels and for easy access for all passengers arriving to Fremantle.
will advise when additional brochures are required.
Cost 12 months
DL brochure $55.00
A4 brochure $75.00
Booking information: To confirm participation in this sevice complete the booking form on page 8
6 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Cruise ships visiting Fremantle
Cruise ships are generally classified into two types:
Transit ships - where passengers spend all or part of the day exploring Fremantle in the Experience Perth region. Approximately
one third of transit passengers have pre-booked a shore excursion. The remainder have not and could be potential customers for
Fremantle businesses.
Turnaround ships - where passengers are embarking or disembarking from their voyage in Fremantle. These passengers may
arrive in Fremantle a day or so prior to boarding their cruise or may stay longer after their voyage has ended. Tourism Western
Australia has published a useful online guide, West Australian Cruise Shipping Handy Reference Guide. It includes sources, cruise
industry contacts, a list of cruise lines and glossary of cruise shipping terms.
Visitor servicing for cruise ships Cruise passenger shuttle bus*
The City of Fremantle provides a complimentary cruise
The City of Fremantle and Fremantle Port Authority work shuttle service for transit cruise ship passengers.
closely through a Memorandum of Understanding to
deliver the highest possible standard of visitor servicing to This runs from the Fremantle Passenger Terminal into Kings
passengers of international cruise ships visiting Fremantle. Square and return.
Visitor servicing is provided by the Fremantle Visitor Centre
staff and volunteers and generally includes a combination of * Dependent on the number of passengers
the following elements:
• elcoming and directing transit cruise ship passengers
W
when they disembark
• roviding advice and recommendations about things to
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do in Fremantle and surrounds
• istributing maps, visitor information guides and
D
brochures
• elcoming passengers arriving in Kings Square and
W
directing them to the Fremantle Visitor Centre to book a
tour or plan their day ashore.
Brochure racking
A self-serve brochure rack is available at Fremantle Passenger
Terminal for all cruise ship arrivals with information on what
to do in Fremantle and surrounds and maps of Fremantle
and Perth.
7 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Resources for your business
To help business owners promote the destination of Social media
Fremantle to potential guests and encourage them - facebook.com/visitfremantle
to stay longer we have a number of resources available at the If your business is active on Facebook,
centre or on the visitfremantle.com.au website.
• like and follow visit Fremantle on Facebook
• Map of Fremantle in A4 or A3
• share or comment on visit Fremantle posts
• Fremantle CAT bus map-guide to free bus service around
• tag @visit Fremantle in your posts
Fremantle
• a range of visitor information guides for Fremantle, Perth
and other WA regions.
8 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Advertising Booking Form
DUE DATE FOR RENEWALS: Sunday 15 July 2018
Complete the booking form by:
• Tick squares before each of the amounts.
• Specify the start month.
• Send booking form to: info@visitfremantle.com.au or mail: Fremantle Visitor Centre PO Box 807 Fremantle WA 6959
• Tour and accommodation providers: sign the Terms and Conditions form and return it with the booking form.
Booking details
1. Selling tours and accommodation (bookable product) Month start Cost
visitfremantle.com.au (Bookeasy)
Gold medal (10%) 24 hour (16%)
Receive additional confirmation via SMS mobile number
2. Website advertising on visitfremantle.com.au
Web banner advertising (1 month) $40.00
3. Digital television screen advertisement
3 months $85.00
4. Accommodation key management
Up to two (2) properties for 12 months $200.00
Additional properties (per property) for 12 months $30.00
Key number:
5. Brochure racking
Fremantle Visitor Centre 6 months 12 months
DL $45.00 $65.00
A4 $65.00 $95.00
Fremantle Passenger Terminal 12 months only
DL $55.00
A4 $75.00
Total cost
Payment summary
• All prices are inclusive of GST.
• Prices & periods run from 1 July 2018 – 30 June 2019, but are subject to change without notice.
• If required, rates will be calculated pro-rata.
• n invoice will be issued on receipt of the booking form and payment must be received within 30 days.
A
If payment is not received your booking will be cancelled.
Tick this box if you do not currently receive the Fremantle Trader e-newsletter and would like to in the future.
9 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Terms and Conditions If an operator elects to offer a lower retail rate and/or
special rates with extra inclusions, the operator agrees
All businesses that the Fremantle Visitor Centre will be able to access
1. Australian Business Number (ABN) such rates or specials in order to price match. The
Fremantle Visitor Centre’s commission rate applies as we
• It is suggested that operators get an ABN number for offer a free booking service to the client.
taxation purposes.
ll details entered under Specials or Last Minute Rates
A
• It is a requirement by the Australian Taxation Office in Bookeasy must be commissionable. Operators must
(ATO) that suppliers not quoting an ABN need to honour all published specials and provide a start and
complete a Statement by Supplier form and return finishing date and year.
it to the Fremantle Visitor Centre. If not completed
and returned, the Fremantle Visitor Centre is required If changing rates on the system, please be aware that
to take 49% off any payment made to operators bookings already in place must be honoured at the
and pay the ATO. Not complying with this will be price originally booked. When we make a booking the
breaching Australian Tax law. If you require a copy rates are determined by what you have placed on the
of the Statement by Supplier form please request it Bookeasy console. Once these have been quoted they
upon application. must be honoured.
2. Insurance 3. Contacts
• ou are required to have Landlord Insurance and
Y lease ensure all your phone/email details are correctly
P
all appropriate business licensing including Public listed on your Bookeasy Console at all times.
Liability Insurance. PDF copies must be provided to hanges to phone numbers or email address on the
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the Fremantle Visitor Centre which will be held on Bookeasy Console are to be changed by the operator.
your file. The Fremantle Visitor Centre takes no responsibility
• perators are required by law to keep this
O for emails going to incorrect addresses. Contact
information current. details for accommodation and tour operators are not
shown on the website and are only provided to clients
3. Website Integrity once payment has been made. We need you or your
• perators must immediately advise the Fremantle
O representative to be contactable during all business
Visitor Centre of any changes in facilities, amenities, hours, to enable us to confirm any 24 hour bookings, so
services, booking terms and conditions, or any please divert your home phone to your mobile. You must
other factor which may adversely affect persons provide clients with a contact number that is available
booking your property. This information must also be 24 hours a day for any emergencies. This person’s
updated promptly on the Bookeasy console. contact number must be listed in your Bookeasy console
under, “Itinerary Only”, so the clients have a record. It
• ll information published by tourism operators on
A is suggested that this is left inside the property for the
visitfremantle.com.au must be true and accurate. client’s reference during their stay. If you are absent for
Tourism operators found publishing false or any period, you must advise the Fremantle Visitor Centre
misleading information will be removed from the by email and specify your arrangements for contact
website immediately at their own expense. during this time. If you change contact details and have
bookings already in place, please provide the client
Accommodation & Tour operators only
direct with the new contact information. Clients receive
Accommodation operators – all conditions your details as listed on the Bookeasy console when they
Tour operators - refer to 2, 3, 4, 5, 7, 8, 9, 14, 15 have paid and confirmed their booking.
1. Short Term Accommodation Licence 4. Updating information
ccommodation operators located in Fremantle are
A It is essential that your availability is kept up to date.
required to apply for a Short Term Accommodation Any periods that you will not be taking bookings must
Licence. Short Stay Accommodation Local Law 2008 be blocked out. If for some reason you are unable
requires that dwellings which provide accommodation to clean the property please also block it out on the
for a maximum of six occupants for a minimum of 2 system. The Fremantle Visitor Centre is the administrator
nights but no more than three consecutive months must of all bookings. If a booking needs to be cancelled or
be registered. The Fremantle Visitor Centre is unable to amended the client or operator will need to contact the
list any properties that are not registered. To apply for a Fremantle Visitor Centre direct.
certificate of registration for Short Stay Accommodation
click here. 5. Double bookings
2. Rates perators that are unable to provide accommodation
O
to a client for a confirmed booking e.g. double booking,
ates/prices/specials are to be reviewed by the operator
R unable to clean, power or equipment failure, are
at all times. We take bookings up to a year in advance so responsible for organising alternative accommodation
please make sure your Rates Calendar is updated for the to an equal or higher value with similar facilities and
coming year. All price variations need to be updated on location for the client. Operators are required to pay the
your Bookeasy console. extra charges that may occur due to relocating the client.
rice match policy: Published tariffs must be consistent
P This will also incur a transfer fee of $55.00 issued from
with all your advertising and distribution channels Fremantle Visitor Centre for additional administration
including direct sales. costs.10 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Should there be a double booking, operators need 9. Bonds
to contact the client directly and liaise to organise an roperties requesting bond need to manage this directly
P
alternative property. between the operator and client upon check in/out.
6. Confirmation of bookings ny reference to a bond needs to be listed as a booking
A
If operators are confirming any online bookings condition on the Bookeasy console under Rooms and
themselves or bookings received from other distributors Rates.
they will need to organise the check-in directly with the lease note the visitor centre does not manage any
P
client and add the details to the booking notes on your aspects of bonds.
system.
10. Corporate/government and long term bookings
If you are a 24 hour operator we will contact you
to confirm bookings and you will also receive an onsider a reduced rate for long term bookings as we
C
automated e-mail from Bookeasy when the booking receive many queries from corporate bodies and let us
is made and when payment is received. It is the know via email on info@visitfremantle.com.au.
responsibility of the operator to be aware of all bookings For bookings over 7 nights we recommend you include
and the details of those bookings i.e. check-in times, a cleaning fee in your rates as the FVC cannot charge the
number or people staying and number of nights. client for extra fees when they vacate.
7. Cancellation policy and booking conditions perators that take corporate and government bookings
O
need to be aware that these payments are not usually
our cancellation policy and booking conditions are
Y
processed by these departments until the stay is over. As
part of the booking procedure the clients see when they
such this may not be received by us until the next month
make bookings online, and therefore they need to be
after the stay is complete.
clearly written and adhered to at all times.
ll operators must have a firm and fair cancellation
A 11. Key management through Fremantle Visitor Centre
policy in place that it is clear to visitor centre staff and ne full set of keys, including any relevant security
O
clients – this is to include notice required and cost remote must be provided to the visitor centre. Generic
incurred. Cancellation policy examples can be provided labelling of these keys will be provided by the visitor
upon request. centre and will list only your emergency number for
Booking conditions and minimum nights must be security reasons. No addresses will be noted on the
reviewed and if necessary updated, on a regular basis. keys in case of loss and will be number coded for visitor
Annual booking conditions are to be amended each centre staff reference.
year as they do not roll over. A booking condition cannot our keys will be collected/returned by clients from/to
Y
be put into place or altered after the client has made a the visitor centre. Visitor centre staff will issue keys during
confirmed booking. office hours Monday to Friday: 9am – 5pm, Saturday:
ooking condition periods may include Christmas/New
B 9am – 4pm, Sunday & Public Holidays: 10am – 4pm.
Year/ Easter/School Holidays. Outside of these times clients will collect you property
keys via our afterhours key collection box. Clients will be
T he Fremantle Visitor Centre is also authorised to charge provided instructions on how to operate the lockbox.
visitors a cancellation or amendment fee. It is essential they have a copy of their confirmation as
8. Booking payments the box is accessed with their booking number which is
noted at the top of the confirmation.
24 hour confirmation
T he afterhours key collection box is used for check-ins
nline bookings for properties on 24 hour confirmation
O only. You must provide details of where clients are to
or bookings made in store by visitor centre staff can leave keys when the visitor centre is closed. We suggest
be held without payment for up to 24 hours from that this is listed within the property for easy reference
confirmation. This will give visitors the time to organise for the client.
their finances.
eturn or collection of keys through the Fremantle
R
Further consideration needs to be given to international Visitor Centre during office hours, are to be signed in/out
clients due to the time zones. through our Key Log Book. This is applicable to clients/
lients booking over a month in advance for a 24 hour
C operators/cleaners/managers of the property.
confirmation property are given the option to pay a 50% lients must have an emergency contact number in case
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deposit upon booking, with the balance due a month they have an issue with the keys (locked themselves out/
before arrival. loss of keys).
Gold Medal It is advisable that this number is also listed inside the
property.
nline bookings for properties on Gold Medal will be
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paid at the time of booking. ou must ensure that the property manager has
Y
additional sets of keys (we suggest 3) in case of
If visitor centre staff receive advance bookings for
replacement or requests for extra sets.
more than a month in store, the deposit option will be
presented to clients. lease note on your console under “Itinerary Only” details
P
of any payment that would apply due to any loss of keys/
security keys, and security remotes by the client.
T he Fremantle Visitors Centre takes no responsibility for
keys lost or damaged whilst in the clients care, and if
keys are not returned to the centre.11 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
12. Key management by operator 14. Possessions left behind
We suggest that you check your clients in and out of the perators that find client’s possessions left behind after
O
property so any queries can be addressed on site. This their stay are asked to contact the clients directly (all
also allows you to view your property and discuss with clients details are on your Bookeasy console) to arrange
the client any issues that may have arisen. If this is not collection or return. The Visitor Centre is unable to store
possible you must make the check in details clear for the or send any possessions left behind. Remember to advise
clients to understand. your cleaner and manager of this procedure.
ll check in and checkout information must be noted in
A 15. Accounts and any other enquires
the “Itinerary Only” section in your business description If you have any enquires regarding your account please
– including step by step instructions, lockbox codes and email the Fremantle Visitor Centre on info@visitfremantle.
emergency number. com.au.
amage to keys or lock boxes remain solely the
D Monthly payments to operators are processed at the
responsibility of the operator. The operator should beginning of each month for clients that have departed
contact the client directly for return or replacement of within the previous month. We finalise monthly
the key/s etc. payments within 5-7 working days of that month. Copies
13. General information for accommodation operators of remittances and commission reports are emailed to
your nominated email address each month once the
1. P
lease provide your guests with in-house payments have been processed. Please keep copies
information for the equipment that is located in your of these for your own records and also for taxation
facility, details of where the client is to leave the keys purposes. We are not able to reprint this information
upon departure, contact information for the client to readily so additional copies may incur a charge.
use in case of emergency or failure of equipment.
2. We suggest you place non-smoking signs within
your property to avoid any confusion.
3. E nsure that parking bays/areas are clearly visible and
also detailed in your Bookeasy console. If the location
of the parking is not straight forward, place step by
step details in the property.
4. If phone/internet facilities are available make sure
the login codes and phone numbers are in a visible
place.12 FREMANTLE VISITOR CENTRE ADVERTISING PROSPECTUS 2018/19
Indemnity / Acceptance of Terms and Conditions
It is a condition of membership that the indemnity section of business, and indemnifies and will keep indemnified the
this form is completed, signed and returned to the Fremantle Fremantle Visitor Centre against all actions, proceedings,
Visitor Centre with a PDF copy of certificate of currency of claims, liabilities and costs in respect of any breach of
your indemnity insurance. these laws and
I, as the authorised representative of the business entity ii. T he business possesses and will keep current, a Public
shown above, confirm that: Liability Insurance Policy providing a minimum cover for
any one event of $20 000 000.
i. The business complies and will continue to comply with
all Commonwealth, State and municipal authority laws iii. I have read and agree with the Fremantle Visitor Centre
which effect the conduct and supply of services of this Terms and Conditions as listed above.
Signature Date
Business details
Business name: ABN:
Primary Contact Person: Position:
Secondary Contact Person: Position:
Emergency contact name & number
Postal address:
Business address:
Home Phone: Mobile:
Email: Accounts Email:
Website:
Bank Details - Accommodation and Tour Operators
Bank Name:
BSB Number: Account Number:
Account Name: Tourism Accredited Accreditations #
Office Use Only
Username: Password:
Supplier #: Staff member:
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