Media Kit 2020 - Wine Enthusiast Advertising
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Media Kit 2020
advertising.winemag.com
WH O WE ARE
Our Mission
The comprehensive source for the curious and cultured
wine lover with an affinity for global travel, modern food
and dining, craft brews and quality cocktails.
Defined by mindset more than demographics,
Wine Enthusiast readers are best recognized as discovery-
driven learners and influencers who constantly seek new
ways in which to enjoy and interact with the world.
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Wine Enthusiast Magazine
Total Brand Footprint
PRINT SOCIAL FOLLOWERS
Audience: 940k+ Facebook: 342k
Print + Digital Circulation: 271k* Twitter: 217k
Frequency: 13 issues per year Instagram: 328k
Pinterest: 25k
LinkedIn: 40k
DIGITAL
Average monthly page views: 2.1M
Average unique monthly visitors: 1M Total Combined: 952k+
Average time spent per visit: 2 min.
PODCASTS
Total Brand
Current downloads: 561k
Footprint
3.4 Million
Source: Dec 2018 BPA; Google Analytics; Social as of August 2019
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WH O WE ARE
We Engage Our Audience Across
all Platforms
LIVE EVENTS MAGAZINE WINEMAG.COM SOCIAL THIRSTYNEST VOICE
PODCAST
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WH O WE ARE
Circulation Across the Country
AVERAGE CIRCULATION
271,237
19,520
PACIFIC
4,637
W. NORTH
CENTRAL
4,765
NEW
4,948 ENGLAND
MOUNTAIN
11,926
E. NORTH
CENTRAL
14,475
MIDDLE
ATLANTIC
8,250 3,574
E. SOUTH
W. SOUTH CENTRAL
CENTRAL
20,305
SOUTH
ATLANTIC
Source: December 2018 BPA
advertising.winemag.com
WH O WE ARE
Editorial Profile
40%
WINE
16%
TRAVEL
18%
SPIRITS
26%
COOKING & DINING
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WH O WE ARE
Front of Book: Our Crush
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WH O WE ARE
Editorial Features
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WH O WE ARE
Introducing
ThirstyNest is the first ever wine,
spirits and drinkware gift registry
for the modern couple.
ThirstyNest is the newest e-tail destination.
This first-of-its-kind concept alongside expert
curated content creates the ultimate beverage
registry destination for gifting and home
entertaining.
For the first time, engaged millennial couples
can register – and their friends can purchase –
specific bottles of wine, spirits and entertaining
accessories.
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WH O WE ARE
Our Audience
Total Brand Winemag.com ThirstyNest
Footprint
EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL AGE
Graduated with a college degree: 55 % Graduated with a college degree: 85 % 25-34
Managerial/professional: 43 %
AGE & GENDER GENDER
AGE & GENDER Median Age: 25-34 Male: 30 % Female: 70 %
Median Age: 45 Male: 47% Female: 53 %
Male: 50 % Female: 5 0 % AFFLUENT
AFFLUENT Median HHI: $97,000
AFFLUENT Median HHI: $109,751
Median HHI: $112,262 TOP MARKETS:
URBAN LIVING
(CA, NY, TX, FL, VA & IL)
Source: GPK MRI Doublebase June 2017 advertising.winemag.comAUDIENCE
Reader Profile: MRI
The WE Audience is one of the most desirable audiences available today.
Highly educated, affluent, professional, wine and food obsessed
EDUCATED & INFLUENTIAL
Graduated with a college degree: 55%
Managerial/professional: 43%
AGE & GENDER
Median Age: 45
AFFLUENT
Median HHI: Male: 50%
$112,262 Female: 50%
Source: GfK MRI Doublebase June 2017
advertising.winemag.comED ITO RIAL C ALENDAR 2020
Monthly Issue Themes and Features
FEBRUARY/ FEATURES: The Wine World’s Top Progressive News Stories, Wine Travel, PRINT
Vintage Chart A D C L O S E : D E C E M B E R 26
MARCH
M AT ER I A L S D U E : JA N UA RY 2
Advocacy WINE BUYING GUIDE: Argentina, Austria, Australia, California, Chile, France, I N H O M E : F E B R UA RY 3
Germany, Greece, Italy, New York, Oregon, Portugal, Spain, Washington
Double O N S A L E : F E B R UA RY 18
SPIRIT BUYING GUIDE: New Unflavored Vodkas (released in past 24
Issue months); Rye Whiskey D I G I TA L
L AU N C H : F E B R UA RY 2020
BEER BUYING GUIDE: Sweet/Milk Stouts; Bocks
Bonus Circulation/Events: ProWein, Women of the Vine
APRIL FEATURES: Chardonnay, Prosecco, Saké, Whiskey PRINT
A D C L O S E : JA N UA RY 15
Chardonnay PAIRINGS: Middle Eastern Cuisine M AT ER I A L S D U E : JA N UA RY 2 2
WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, I N H O M E : F E B R UA RY 2 4
Idaho, Israel, Italy, Oregon, Other Europe, Portugal, Spain, Washington O N S A L E : M A R C H 10
SPIRIT BUYING GUIDE: Anise-flavored Spirits D I G I TA L
BEER BUYING GUIDE: Wild/Sour Beers L AU N C H : M A R C H 2020
Bonus Circulation/Events: VinItaly
MAY FEATURES: Wine and Culture, Sancerre, Tuscany, Petite Sirah PRINT
A D C L O S E : F E B R UA RY 12
Wine PAIRINGS: Sandwiches M AT ER I A L S D U E : F E B R UA RY 19
& Culture WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Portugal, IN HOME: MARCH 23
Other U.S., Other South America, South Africa, Washington ON SALE: APRIL 7
SPIRIT BUYING GUIDE: Blanco Tequila D I G I TA L
BEER BUYING GUIDE: Dark Lagers L AU N C H : A P R I L 2020
Bonus Circulation/Events: WSWA
advertising.winemag.comED ITO RIAL C ALENDAR 2020
Monthly Issue Themes and Features
JUNE/JULY FEATURES: Sonoma, Central California, Southern California, Austria, French PRINT
Rosé, Argentina, Cocktails AD CLOSE: APRIL 8
California M AT ER I A L S D U E : A P R I L 15
PAIRINGS: Brunch
Double I N H O M E : M AY 18
ON SALE: JUNE 2
Issue WINE BUYING GUIDE: Argentina, Australia, Austria, California, France,
Germany, Greece, Italy, New York, New Zealand, Oregon, Other U.S.,
Portugal, South Africa, Spain, Washington D I G I TA L
L AU N C H : J U N E 2020
SPIRIT BUYING GUIDE: Bourbon and American Wheat Whiskey
BEER BUYING GUIDE: Pale Lagers
AUGUST FEATURES: 100 Best Wine Restaurants, Burgundy, Soave, Australia PRINT
A D C L O S E : M AY 6
Restaurants WINE BUYING GUIDE: Argentina, Australia, California, Chile, France, M AT ER I A L S D U E : M AY 13
Germany, Italy, Oregon, Portugal, Spain, Washington I N H O M E : J U N E 15
SPIRIT BUYING GUIDE: Flavored Gins ON SALE: JUNE 30
BEER BUYING GUIDE: Fruit/Vegetable Beers D I G I TA L
Bonus Circulation/Events: Wine Enthusiast 100 Best Wine Restaurants Event L AU N C H : J U N E 2020
SEPTEMBER FEATURES: Puglia, New Zealand, Chile, Rhône, Italy, Vodka PRINT
A D C L O S E : J U N E 10
Italy PAIRINGS: Italian M AT ER I A L S D U E : J U N E 17
WINE BUYING GUIDE: Austria, California, France, Israel, Italy, New York, I N H O M E : J U LY 20
New Zealand, Other Europe, Other U.S., South Africa, Spain, Washington O N S A L E : AU G US T 4
SPIRIT BUYING GUIDE: Vermouth D I G I TA L
BEER BUYING GUIDE: Pale Ales L AU N C H : AU G US T 2020
advertising.winemag.comED ITO RIAL C ALENDAR 2020
Monthly Issue Themes and Features
OCTOBER FEATURES: 40 Under 40 Tastemakers, Spain, California, Germany PRINT
A D C L O S E : J U LY 15
40 under 40 PAIRINGS: Cider Pairings M AT ER I A L S D U E : J U LY 2 2
WINE BUYING GUIDE: Argentina, Australia, California, Canada, France, I N H O M E : AU G US T 2 4
Germany, Greece, Idaho, Italy, Oregon, Washington ON SALE: SEPTEMBER 8
SPIRIT BUYING GUIDE: Calvados & Apple Spirits D I G I TA L
BEER BUYING GUIDE: IPA L AU N C H : S E P T E M B E R 2020
Bonus Circulation/Events: Spain’s Great Match
NOVEMBER FEATURES: Top 100 Best Buys, Oregon, Beaujolais, Sicily, England, Liqueurs PRINT
A D C L O S E : AU G US T 19
Best Buy/ PAIRINGS: French Food M AT ER I A L S D U E : AU G US T 26
Value WINE BUYING GUIDE: Sparkling: California, Chile, England, New Zealand, IN HOME: SEPTEMBER 28
Portugal, South Africa, Spain, Washington; France, Italy, Other U.S. O N S A L E : O C T O B E R 13
SPIRIT BUYING GUIDE: Cream Liqueurs D I G I TA L
BEER BUYING GUIDE: Imperial IPA L AU N C H : O C T O B E R 2020
DECEMBER 1 FEATURES: Top 100 Cellar Selections, Napa, Bordeaux, Barolo, Washington, PRINT
Spirits A D C L O S E : S E P T E M B E R 16
Collecting M AT ER I A L S D U E : S E P T E M B E R 2 3
PAIRINGS: Entertaining I N H O M E : O C T O B E R 26
WINE BUYING GUIDE: Sparkling: Argentina, Australia, Austria, France, O N S A L E : N OV E M B E R 10
Germany, Italy, New York, Oregon; California, Spain, Washington
D I G I TA L
SPIRIT BUYING GUIDE: XO Cognac
L AU N C H : N OV E M B E R 2020
BEER BUYING GUIDE: Barrel-Aged Dark Ales / Stouts
DECEMBER FEATURES: The Enthusiast 100, Top 100 Spirits, Top 25 Beers, Wine Star PRINT
Awards, Port, Roussillon, California’s Central Coast, Uruguay, Cocktails A D C L O S E : O C T O B E R 14
31ST
M AT ER I A L S D U E : O C T O B E R 2 1
Best of Year PAIRINGS: Chinese Food I N H O M E : N OV E M B E R 2 3
Double Issue WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Other ON SALE: DECEMBER 8
Europe, Other South America, Other U.S., Portugal, South Africa, Washington
D I G I TA L
SPIRIT BUYING GUIDE: Blended Scotch
L AU N C H : D E C E M B E R 2020
BEER BUYING GUIDE: Holiday-Themed/ Spiced Beers
Bonus Circulation/Events: Wine Enthusiast Annual Wine Star Awards
advertising.winemag.comR ATE S 2020
Wine, Beer & Spirits Advertising Rates*
1X 3X 6X 9X 13X
Full Page $27,567 $27,009 $26,451 $25,737 $25,017
2/3 Page Vertical $23,527 $23,190 $22,813 $22,537 $22,244
1/2 Page Horizontal $20,884 $20,462 $20,012 $19,735 $19,458
Junior $19,458 $19,069 $18,651 $18,302 $17,953
1/3 Page Horizontal/Vertical $12,525 $12,760 $11,826 $11,550 $11,271
Full Page Advertorial $35,856
PREMIUM COVER PREMIUM POSITIONS
POSITIONS (Carry a 10% premium)
Back Cover Page One*
25% premium Opposite Table of Contents
Inside Front Cover Opposite Masthead
20% premium Opposite Editor’s Letter
Inside Back Cover Opposite Out & About
15% premium Opposite Our Crush
Opposite Buying Guide Cover
*Please note if IFC/Page 1 spread is sold, your page 1 placement
will be moved to the next available premium position.
*All prices are net
advertising.winemag.comR ATE S 2020
General Advertising Rates*
1X 3X 6X 9X 13X
Full Page $35,268 $33,146 $32,464 $31,584 $30,701
2/3 Page Vertical $28,874 $28,460 $28,019 $27,658 $27,300
1/2 Page Horizontal $25,626 $25,112 $24,558 $24,220 $23,881
Junior $23,881 $23,401 $22,890 $22,462 $22,034
1/3 Page Horizontal/Vertical $15,371 $14,959 $14,511 $14,172 $13,831
Full Page Advertorial $44,006
PREMIUM COVER PREMIUM POSITIONS
POSITIONS (Carry a 10% premium)
Back Cover Page One*
25% premium Opposite Table of Contents
Inside Front Cover Opposite Masthead
20% premium Opposite Editor’s Letter
Inside Back Cover Opposite Out & About
15% premium Opposite Our Crush
Opposite Buying Guide Cover
*Please note if IFC/Page 1 spread is sold, your page 1 placement
will be moved to the next available premium position.
*All prices are net
advertising.winemag.comR ATE S 2020
Digital Advertising Rates*
30 Days Run-of-Site Banners
(970x90, 300x600, 300x250, $9,500
Run-of-Site Banners Dedicated Email Blast
320x50)
Dedicated Email Blast $17,500
Social Media Package (Facebook,
$4,500
Instagram Story, Twitter)
Branded Instagram Story $6,500
Instagram Takeover (48 hours) $18,500
Native Buying Guide Ad (30 days) $16,000
BIE Sponsored Article $15,125 Social Media Package Branded Instagram
Instagram Story Takeover Native Buying Guide Ad
BIE Dedicated Email Blast $12,000
BIE Newsletter Banner $9,075
BIE Sponsored Article BIE Dedicated Email Blast BIE Newsletter
Banner
*All prices are net
advertising.winemag.comSPEC S
BINDING:
Perfect Bound, jog to foot—0.125" trim at foot
Print Specifications FILE FORMAT:
High resolution PDF and PDF/X1a files are accepted. PDF files
need to be created using Adobe Acrobat Distiller with high res-
olution images and fonts embedded. All graphics minimum 300
dpi and CMYK format.
AD SIZES Total ink density should not exceed 320%.
Full Page with Bleed 9.25" x 11.0625" (234.95mm x 280.99mm) PRODUCTION GUIDELINES:
For all bleed ads build files to trim size and add .125" bleed on all
Trim 9.0" x 10.8125" (228.6mm x 274.64mm)
4 sides. Ensure that crop marks are offset .125" from bleed.
Safety 8.5" x 10.3125" (215.9mm x 261.94mm)
For ads with a border we recommend the border size to be .25"
minimum to avoid any variance when printing.
Spread with Bleed 18.25" x 11.0625" (463.55mm x 280.99mm Allow .25" safety area inside trim on all 4 sides (no logos or
Trim 18" x 10.8125" (457.2mm x 274.64mm) type).
Safety 8.5" x 10.3125" (215.9mm x 261.94mm) Spread ads must be supplied as 2 separate files and marked for
"Left" and "Right".
2/3 Vertical 5.25" x 9.75" (133.35mm x 247.65mm) AD MATERIAL SUBMISSIONS:
1/2 Horizontal 8.25" x 5" (209.55mm x 127mm) Send materials via email/mail to joakley@wineenthusiast.net
1/3 Vertical 2.5" x 9.75" (63.5mm x 247.65mm) All files sent after deadline must be sent as packaged files with
image links and fonts.
1/3 Horizontal 5.25" x 4.75" (133.35mm x 120.65mm)
Junior Page 5.25" x 7" (133.35mm x 177.8mm) No press proofs will be provided without prior arraignment.
Full Page 2/3 vertical
1/3 Vertical
Junior Page
1/2 horizontal 1/3 horizontal
advertising.winemag.comGUID ELINE S
Advertising Guidelines
WINE ENTHUSIAST LOGO: RATINGS:
When using the Wine Enthusiast logo in your ad creative, please be sure to follow the rules below. You are encouraged to highlight Wine Enthusiast
We will not accept ads with outdated logos and ads with outdated logos will be returned for revision. ratings in your ad creative.
For logo files, please contact Jill Oakley, joakley@wineenthusiast.net
However please remember that:
• All ratings, reviews and designations MUST
be attributed to the correct wine and vintage
with the corresponding publication date
• Designations should be listed and punctuated
correctly: Editors’ Choice, Best Buy or Cellar
Selection
Logo on Black
Wine Enthusiast will not publish ads with large
competitor logos and call outs.
Color value of logo should not
exceed pictured when considering
approval of a color logo.
Logo used for instruction only. DO NOT USE. Dotted line
represents
non-intrusion
area of logo
© 2019 Wine Enthusiast Magazine. All Rights Reserved.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
The New
ADVOCACY ISSUE
PRINT
A D C L O S E : D E C E M B E R 26
I N H O M E : F E B R UA RY 3
O N S A L E : F E B R UA RY 18
MARCH
D I G I TA L
L AU N C H : F E B R UA RY 2020
Wine Enthusiast tackles four of-the-moment issues in global news—Gender, Diversity, The Environment
and Immigration—and looks in-depth at how these conversations are affecting what, why and how
you drink.
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Annual
CULTURE ISSUE
PRINT
A D C L O S E : F E B R UA RY 12
IN HOME: MARCH 23
ON SALE: APRIL 7
MAY
D I G I TA L
L AU N C H : A P R I L 2020
Celebrating the intersection of wine and all aspects of pop culture in one explosive issue, we tap top trends
in the lifestyle world that appeal to wine drinkers. Music, fashion, film, sports and more…this package will
comprehensively survey the exciting collision of wine and the world’s most dynamic interests, featuring
exclusive interviews with the world’s most famous musicians, actors, designers and beyond who have a
passion for wine, plus top pairings geared towards your favorite cultural tastes, quizzes, contests and
much more.
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
CALIFORNIA DOUBLE ISSUE
PRINT
The
JUNE/JULY
AD CLOSE: APRIL 8
I N H O M E : M AY 18
ON SALE: JUNE 2
D I G I TA L
L AU N C H : J U N E 2020
Our June/July issue will offer extensive California coverage as the issue’s main theme, along with additional
features highlighting the summer-friendly topics of rosé, aromatic white wines and portable, adventure-ready
cocktail creations.
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
BEST WINE RESTAURANTS
PRINT
Top 100 AUGUST
A D C L O S E : M AY 6
I N H O M E : J U N E 15
ON SALE: JUNE 30
D I G I TA L
L AU N C H : J U LY 2020
Each year, our global team of editors and tasters carefully curate a select list of American dining
establishments that represents the most dynamic experiences in wine-focused dining across the
country. This list, revealed in the August issue of Wine Enthusiast magazine, is leading the way
with fresh approaches to wine and food, with excellence in creative food concepts, innovative wine
selections, and exceptional service.
375+ WINES
REVIEWED
REDEFINING
CHAMPAGNE
EXOTIC
EUROPE
AUSTRALIAN
GRENACHE
100
AMERICA’S
AUGUST 2019
BEST WINE
RESTAURANTS
2019
THE
DEFINITIVE LIST
OF WHERE TO
DRINK & DINE
RIGHT NOW
Executive Chef Diego
Moya and Wine Director
Pascaline Lepeltier of
Racines, NYC
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Annual
40 UNDER 40
PRINT
A D C L O S E : J U LY 15
I N H O M E : AU G US T 2 4
ON SALE: SEPTEMBER 8
OCTOBER
D I G I TA L
L AU N C H : O C T O B E R 2020
This annual list salutes the leaders of a new generation of drinkers. These dynamic young men and
women are the innovators, gatekeepers and trendsetters who are changing what and how Americans
imbibe. From winemakers to distillers, importers to distributors and sommeliers to cicerones, every
October you will meet the country’s latest tastemakers at our Top 40 Under 40 Issue.
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Annual
TOP 100 ISSUES
Wine Enthusiast’s highly anticipated annual Top 100 issues provide print and digital
advertising opportunities.
NOVEMBER DECEMBER DECEMBER
Top 100 Best Buys Top 100 Cellar Best of Year
Our list of 100 top-ranked Selections December 31st Issue:
wines under $15 from around December 1st Issue: The Enthusiast 100 Wines,
the globe to savor without Our definitive list of the most Top 50 Spirits and Top 25
breaking the bank. collectible and age worthy Beers, all featured in our last
wines reviewed is the ideal issue of the year!
PRINT
A D C L O S E : AU G US T 19 holiday shopping guide for
PRINT
IN HOME: SEPTEMBER 28 any wine fanatic. A D C L O S E : O C T O B E R 14
O N S A L E : O C T O B E R 13 I N H O M E : N OV E M B E R 2 3
PRINT ON SALE: DECEMBER 8
D I G I TA L A D C L O S E : S E P T E M B E R 16
L AU N C H : O C T O B E R 2020 I N H O M E : O C T O B E R 26 D I G I TA L
O N S A L E : N OV E M B E R 10 L AU N C H : D E C E M B E R 2020
D I G I TA L
L AU N C H : N OV E M B E R 2020
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Annual
BEST OF YEAR
PRINT
A D C L O S E : O C T O B E R 14
I N H O M E : N OV E M B E R 2 3
ON SALE: DECEMBER 8
DECEMBER
D I G I TA L
L AU N C H : D E C E M B E R 2020
plus WINE STAR AWARDS
Each year, the editors of Wine Enthusiast honor the individuals and companies that have made
outstanding achievements in the wine and beverage world. In addition to featuring our annual lists
of the Top 100 Wines, Top 50 Spirits and Top 25 Beers, winners are announced in the special
December 31st “Best of Year” Wine Star Awards issue.
Honorees are presented their trophies at a black-tie-gala awards dinner in January. This year the
gala will be celebrated in San Francisco!
Congratulatory print ads in our Best of Year issue as well as digital programs such as top lists
sponsorships, nominee & winner programs and more advertising opportunities are available.
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Video Opportunities
Wine Enthusiast's IdeaLab is on the forefront of creating impactful native and branded video content for our
advertising partners. The video content we create runs on social channels, mobile websites and distribution
partners meeting all our sponsor’s strategic needs.
The IdeaLab producers will create the right video solution that resonates with audiences regardless of platform.
> Contact your local salesperson for additional information
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Custom Content Solutions
IdeaLab is the brand-marketing group at Wine Enthusiast Media, staffed with in-house content marketing strategists,
editors, designers and developers. We work closely with brands from across the industry to create immersive, memorable
content experiences that tell a brand’s story in ways that resonate with the Wine Enthusiast audience, and beyond.
Our expertise spans print, mobile, social, video and long-form content programs, filtered through the lens of lovers of
wine and the wine lifestyle. At Wine Enthusiast we are committed to bringing your brand's vision to life through original,
well designed and engineered print, digital and live experiences.
Our Capabilities:
• Custom editorial content production
• Mobile-first website design
and development
• Email and digital media design
• Social media marketing
• Branded video production
• Beautifully designed custom
print programs
> Contact your local salesperson for additional information
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Email Advertising
Wine Enthusiast has several methods of reaching our opt-in email
databases including banner placements and dedicated email blasts.
Our email products perform above industry averages.
Average Open Rate: 24 %
Average CTR: 6 %
TOP SHELF ADVANCE BUYING CONSUMER OR TRADE
Weekly Newsletter GUIDE DEDICATED EMAILS:
Focus is on unique, entertaining, Monthly Newsletter Send your own email creative to our opt-in list of
and informative offerings with Reach the active wine and spirit consumer or trade subscribers. You can provide the
links to the best and latest buyers and members of the trade. creative or the Wine Enthusiast's IdeaLab can design
recommendations on wines, Each email contains the ratings and program your email for you (additional fees apply).
pairings and the products that and reviews of nearly 1,300 wines There is limited inventory for this popular product, be
enhance the lifestyle of wine. and spirits that will appear in the sure to reserve your dedicated blast today!
Subscribers: 320k upcoming issue of Wine Enthusiast
Creative: Layered PSD file
Banner Size: 728 x 90 Magazine and on its online review
Size: 600 px wide X no height restriction
database. Sent three weeks prior to
Subject Line: 2 options
the magazine’s publication.
Links: Include URL's and provide their specific
Subscribers: 16k placements on the email
Banner Size: 728 x 90
Trade Subscribers: 23k
Consumer Subscribers: 320k
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Beverage Industry Enthusiast
Beverage Industry Enthusiast (BIE) is Wine Enthusiast’s news and information hub on
WineMag.com covering the wine, beer and spirits industries. Written and produced with
a fresh POV and voice, BIE is the go-to online destination for trade news and reporting.
Original content includes articles, videos, feature stories, breaking news and aggregated
content from trusted news outlets.
Brand Article
Publish your own content on BIE and reach a targeted
and engaged trade audience BIE
NEWSLETTERS
MEDIA PLAN INCLUDES:
• Published article, video or product announcement Click-to-open Rate:
• BIE landing page promotional spot
• Promotional spot in the weekly BIE Newsletter
11%
• Brand logo and roadblock ad placements on article
Open Rate: 23%
linking back to sponsors site
Total Subscribers:
BIE Newsletter Sponsorship 22k+
Sponsor our weekly newsletter with a banner and
20 words of promotional copy with an image or logo.
Dedicated Email Blast
Send your own email creative to our industry list of
22k subscribers.
advertising.winemag.comCO NTAC T US
Advertising Contacts
WINE ENTHUSIAST MEDIA
NEW YORK HEADQUARTERS
200 Summit Lake Drive Valhalla, NY 10595
Associate Publisher, Senior Digital Events Coordinator Florida and Buying Guide
Vice President Advertising Director JENNIFER SULLIVAN Manager
Wine Enthusiast Media GREG REMILLARD 914.345.9463 x4601 DENISE VALENZA
JACQUELINE STRUM 914.345.9463 x4607 jsullivan@wineenthusiast.net 17846 Mission Oak Drive
914.218.9164 gremillard@wineenthusiast.net Lithia, FL 33547
jstrum@wineenthusiast.net West Coast Director 813.571.1122
Digital Advertising ALLISON LANGHOFF dvalenza@wineenthusiast.net
Sales Producer
Advertising Director 413-A Washington Boulevard
KERI D'ONOFRIO
BRETT RACHLIN San Francisco, CA 94129 NEW YORK CITY OFFICE
914.345.9463 x4136
914.345.9463 x4620 917.597.6346 99 Madison Avenue
kdonofrio@wineenthusiast.net
brachlin@wineenthusiast.net alanghoff@wineenthusiast.net Suite 408
New York, NY 10016
Digital Advertising West Coast Account Manager
Sales & Marketing Sales Coordinator
Coordinator KAREN MOORE, CWAS East Coast Account Manager
Henry Fleisher
JILL M. OAKLEY 1447 E Main St MARGARET KALAHER
914.345.9463 x4141
914.345.9463 x4134 Ashland, OR 97520 845-654-1420
hfleisher@wineenthusiast.net
joakley@wineenthusiast.net kmoore@wineenthusiast.net mkalaher@wineenthusiast.net
Director, Special Projects
Creative Services Director & Events Account Manager, East Coast Account Manager
Central California SHERRILL FLAUM
ANIKA DELUCA Director, Importer Connection
JEN HORD 516-428-0292
914.345.9463 x4205 JEN CORTELLINI
2836 Sloat Road sflaum@wineenthusiast.net
adeluca@wineenthusiast.net 914.345.9463 x4126
Pebble Beach, CA 93953
jcortellini@wineenthusiast.net
831-747-4635
jhord@wineenthusiast.net
advertising.winemag.comB PA STUDY
advertising.winemag.comB PA STUDY
advertising.winemag.comB PA STUDY
advertising.winemag.comDigital Media Kit 2020
WH O WE ARE
Our Mission
The comprehensive source for the curious and cultured
wine lover with an affinity for global travel, modern food
and dining, craft brews and quality cocktails.
Defined by mindset more than demographics,
Wine Enthusiast readers are best recognized as discovery-
driven learners and influencers who constantly seek new
ways in which to enjoy and interact with the world.
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Digital Advertising Solutions
At Wine Enthusiast we are committed to bringing your
brand's vision to life through original, well designed and
engineered digital experiences. Our talented team of
content producers, designers and developers are available
to create marketing campaigns that communicate your
brand's message to our online audience of millions.
Our Capabilities:
• Custom content solutions
• Custom video solutions
• Branded content sponsorships
• Social media marketing
• Email advertising (Trade & Consumer)
• Print to digital integration
> Contact your local salesperson for additional information
advertising.winemag.comWH O WE ARE
Our Audience
The winemag.com audience is one of the most desirable lifestyle audiences
online today. They are highly educated, affluent, professional, wine and
food obsessed and receptive to advertising. Our audience is eager to engage
with your brand and learn more about your products.
DIGITAL SOCIAL FOLLOWERS
Average monthly page views: 2.1M Facebook: 357k
Average unique monthly visitors: 1M Twitter: 218k
Instagram: 338k
Average time spent per visit: 2 min.
Pinterest: 45k (2.7M viewers)
PODCASTS LinkedIn: 40k
Current downloads: 561k
Total Digital
Audience
2.6 Million
Source: Dec 2018 BPA; Google Analytics; Social as of August 2019
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Custom Content Solutions
IdeaLab is the brand-marketing group at Wine Enthusiast Media, staffed with in-house content marketing strategists,
editors, designers and developers. We work closely with brands from across the industry to create immersive, memorable
content experiences that tell a brand’s story in ways that resonate with the Wine Enthusiast audience, and beyond.
Our Capabilities:
"Overall, this was one of my favorite campaigns we activated this year, from
the quality and diversity of the content produced to the efficiency and ease
• Custom content production
of working with you, not to mention the longevity of the content as we’re able
•M
obile-first website design to repurpose the infographics on our own site moving forward - so thank you
very much! I’m looking forward to sharing the results with the client :) ”
and development
– Meaghan Smith, RF | Binder Agency
• Email and digital media design
• Social media marketing
• Video production
•D
igital strategy
• Lead generation
> Contact your local salesperson for additional information
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Digital Sponsorships
BRANDED TOPICS PACKAGE DIGITAL ADVERTORIAL UPGRADE INSTAGRAM TAKEOVER
Sponsor our most searched topics for maximum WineMag.com, the online home of Wine Enthusiast Reach 212,000 wine lovers on their favorite social
reach and penetration on WineMag.com. Branded Magazine, reaches a targeted audience of 800k+ media channel! Use your best visual content to
topic packages unite our most valuable marketing wine lovers every month. Expand your marketing connect with our audience and scale your message
assets with our best content. Topics may include: reach by repurposing your print advertorial to our across Instagram with posts and stories.
red wine, wine basics, wine and food, California, online audience!
Italy and Napa Valley.
SPONSORED SOCIAL MEDIA POST INSTAGRAM STORIES
Reach an additional audience of 600k+ wine enthusiasts on Be featured on the Wine Enthusiast Instagram Story!
Facebook, Twitter and Instagram! Show off your scores, Leverage our Instagram audience of over 149k+ avid wine,
virtually taste your wine, promote offers or give the audience food, beer & spirit enthusiasts. Tell your brands unique
a behind the scenes look at your brand. We will help you story through images or video on this ever growing
create custom posts to amplify your marketing message. interactive social media feature.
> Contact your local salesperson for additional information
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Wine Enthusiast Podcast
The Wine Enthusiast Podcast takes our listeners on a tantalizing trip into the world of wine, beer and spirits.
Engaging, behind-the-scenes stories reported and recorded by Wine Enthusiast’s editors. In each episode, we
explore emerging trends, provide educational tidbits, and introduce you to the passionate people who craft,
shake, ferment, and pour their beverage of choice.
Downloads: 550,000
Frequency: 2X per month
Reach a captive audience in this exploding format!
Opportunities include:
• Host-read 30 second audio ads
• Accompanying social media and banner impressions
> Contact your local salesperson for additional information
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Email Advertising
Wine Enthusiast has several methods of reaching our opt-in email
databases including banner placements and dedicated email blasts.
Our email products perform above industry averages.
Average Open Rate: 24 %
Average CTR: 6 %
TOP SHELF ADVANCE BUYING CONSUMER OR TRADE
Weekly Newsletter GUIDE DEDICATED EMAILS:
Focus is on unique, entertaining, Monthly Newsletter Send your own email creative to our opt-in list of
and informative offerings with Reach the active wine and spirit consumer or trade subscribers. You can provide the
links to the best and latest buyers and members of the trade. creative or the Wine Enthusiast's IdeaLab can design
recommendations on wines, Each email contains the ratings and program your email for you (additional fees apply).
pairings and the products that and reviews of nearly 1,300 wines There is limited inventory for this popular product, be
enhance the lifestyle of wine. and spirits that will appear in the sure to reserve your dedicated blast today!
Subscribers: 320k upcoming issue of Wine Enthusiast
Creative: Layered PSD file
Banner Size: 728 x 90 Magazine and on its online review
Size: 600 px wide X no height restriction
database. Sent three weeks prior to
Subject Line: 2 options
the magazine’s publication.
Links: Include URL's and provide their specific
Subscribers: 16k placements on the email
Banner Size: 728 x 90
Trade Subscribers: 23k
Consumer Subscribers: 320k
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Video Opportunities
Wine Enthusiast's IdeaLab is on the forefront of creating impactful native and branded video content for our
advertising partners. The video content we create runs on social channels, mobile websites and distribution
partners meeting all our sponsor’s strategic needs.
The IdeaLab producers will create the right video solution that resonates with audiences regardless of platform.
> Contact your local salesperson for additional information
advertising.winemag.comADVERTISIN G O PP O RTUNITIE S
Beverage Industry Enthusiast
Beverage Industry Enthusiast (BIE) is Wine Enthusiast’s news and information hub on
WineMag.com covering the wine, beer and spirits industries. Written and produced with
a fresh POV and voice, BIE is the go-to online destination for trade news and reporting.
Original content includes articles, videos, feature stories, breaking news and aggregated
content from trusted news outlets.
Brand Article
Publish your own content on BIE and reach a targeted
and engaged trade audience BIE
NEWSLETTERS
MEDIA PLAN INCLUDES:
• Published article, video or product announcement Click-to-open Rate:
• BIE landing page promotional spot
• Promotional spot in the weekly BIE Newsletter
11%
•B rand logo and roadblock ad placements on article
Open Rate: 23%
linking back to sponsors site
Total Subscribers:
BIE Newsletter Sponsorship 22k+
Sponsor our weekly newsletter with a banner and
20 words of promotional copy with an image or logo.
Dedicated Email Blast
Send your own email creative to our industry list of
22k subscribers.
advertising.winemag.comCO NTAC T US
Advertising Contacts
WINE ENTHUSIAST MEDIA
NEW YORK HEADQUARTERS
200 Summit Lake Drive Valhalla, NY 10595
Associate Publisher, Senior Digital Events Coordinator Florida and Buying Guide
Vice President Advertising Director JENNIFER SULLIVAN Manager
Wine Enthusiast Media GREG REMILLARD 914.345.9463 x4601 DENISE VALENZA
JACQUELINE STRUM 914.345.9463 x4607 jsullivan@wineenthusiast.net 17846 Mission Oak Drive
914.218.9164 gremillard@wineenthusiast.net Lithia, FL 33547
jstrum@wineenthusiast.net West Coast Director 813.571.1122
Digital Advertising ALLISON LANGHOFF dvalenza@wineenthusiast.net
Sales Producer
Advertising Director 413-A Washington Boulevard
KERI D'ONOFRIO
BRETT RACHLIN San Francisco, CA 94129 NEW YORK CITY OFFICE
914.345.9463 x4136
914.345.9463 x4620 917.597.6346 99 Madison Avenue
kdonofrio@wineenthusiast.net
brachlin@wineenthusiast.net alanghoff@wineenthusiast.net Suite 408
New York, NY 10016
Digital Advertising West Coast Account Manager
Sales & Marketing Sales Coordinator
Coordinator KAREN MOORE, CWAS East Coast Account Manager
Henry Fleisher
JILL M. OAKLEY 1447 E Main St MARGARET KALAHER
914.345.9463 x4141
914.345.9463 x4134 Ashland, OR 97520 845-654-1420
hfleisher@wineenthusiast.net
joakley@wineenthusiast.net kmoore@wineenthusiast.net mkalaher@wineenthusiast.net
Director, Special Projects
Creative Services Director & Events Account Manager, East Coast Account Manager
Central California SHERRILL FLAUM
ANIKA DELUCA Director, Importer Connection
JEN HORD 516-428-0292
914.345.9463 x4205 JEN CORTELLINI
2836 Sloat Road sflaum@wineenthusiast.net
adeluca@wineenthusiast.net 914.345.9463 x4126
Pebble Beach, CA 93953
jcortellini@wineenthusiast.net
831-747-4635
jhord@wineenthusiast.net
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