STUDENT-ORIENTED MARKETING - 2018 MEDIA PORTFOLIO - Die Zeit
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STUDENT-ORIENTED
MARKETING
2018
CROSS-
MEDIA
MEDIA FORMATS
PORTFOLIO & PRICES
www.zeit.de
YOUR TARGET GROUPS – MUST-
SCHOOL PUPILS HAVE
OUR MEDIA UNDERGRADUATE DEGREE
School pupils, students and professionals – the Zeitverlag offers a range of media
for all phases of life which can significantly influence readers considering a course of
studies, a change of career or further education options.
ze.tt
ZEIT Study Guide ZEIT Chancen Abitur
magazine for pupils taking
their school-leaving exams
MUST-
STUDENTS HAVE
POSTGRADUATE DEGREE
DIE ZEIT and ZEIT Chancen
MUST-
HAVE
ZEIT CAMPUS ZEIT CAMPUS
MA Handbook
MUST-
PROFESSIONALS HAVE
FURTHER EDUCATION
ZEIT ONLINE
ZEIT CAMPUS ONLINE and
the study programme search engine
ZEIT GERMANY MUST-
HAVE
Types of media marked with a star are
essential orientation aids in terms of studies
and further education in the respective
target group. We recommended them as ZEIT SPECIAL ZEIT WISSEN
must-haves when it comes to presenting
your institution and study courses. My Job. My Life.
CONTENT
DIE ZEIT × × × P. 6
ZEIT Chancen × × × P. 7
Abitur magazine × P. 8
Studies – what to study × × P. 9
Studies – study programmes of the future × × P. 10
Studies – higher education institutions × × P. 11
Studies – international × × P. 12
Further education – combining work with studies × P. 14
Further education – MBA and leadership × P. 15
ZEIT regional and country issues × × × P. 16
ZEIT GERMANY × × × P. 17
ZEIT magazines
ZEIT Study Guide × P. 19
ZEIT CAMPUS × P. 20
×
Testimonial format P. 21
ZEIT CAMPUS MA Handbook × P. 22
ZEIT SPECIAL: My Job. My Life. × P. 23
ZEIT WISSEN × P. 24
TEMPUS CORPORATE × × × P. 25
ZEIT ONLINE × × × P. 26
ZEIT CAMPUS ONLINE × × × P. 27
Display advertising formats and targeting × × × P. 28
Mobile advertising formats and targeting × × × P. 29
Study programme search engine and premium profiles × × × P. 30
Online advertorial × × × P. 32
CHE subject teaser × × × P. 33
Newsletters × × × P. 34
School pupils Students Professionals ze.tt × × × P. 36
Native advertising and sponsored posts × × × P. 37
FORMATS AND PRICES From p. 38 onwards
DIE ZEIT AND ZEIT CHANCEN
DIE ZEIT ZEIT Chancen
Formats and prices for the ZEIT Chancen section can be found on page 38. Sources: AWA 2017; IVW II/2017; reader analysis on decision makers in business and management (LAE) 2017
Germany’s leading weekly is synonymous with first-rate journalism. DIE ZEIT adopts The Chancen section of DIE ZEIT reports on education and studies – from early school-
points of view, discusses perspectives and shapes opinions on pertinent topics. ing to lifelong learning. The leading medium and point of reference when it comes to
For its readers, DIE ZEIT is therefore one of the most essential sources of information the German education system covers a broad range of topics, from current higher
in Germany. Its high-quality journalism and award-winning layout make DIE ZEIT education policy matters to relevant advisory topics. Chancen readers appreciate the
a well-used medium. mix of competent information, pointed commentaries and intelligent discussions.
Broadest reach Leading weekly Multipliers
2.29m
readers, with 498,439 copies
406,000
ZEIT readers are decision-makers –
1.09m
ZEIT readers are multipliers
Publication frequency
sold per week. 18% more than in the previous year. with strong personalities. weekly, Thursdays
Publication frequency
Formats and prices for the ZEIT Chancen section can be found on page 38. Source: AWA 2017
weekly, Thursdays
6 7
ZEIT CHANCEN ZEIT CHANCEN: Studies
Abitur magazine What to study
DIE ZEIT’s competent advisory medium aimed at assisting study and career choices Helping choose the right course of studies – this is the aim of ZEIT Chancen: “What to
is an ideal point of reference when it comes to making big decisions: what should study”. Besides providing useful information to help future students, the special issue
I study? What profession is right for me? Should I go straight to university or take also lists the latest results from the CHE University Ranking (2018: mathematics, IT,
some time out? Extra copies of the popular ZEIT supplement are sent directly to sciences, engineering and medicine). Study programmes can therefore be promoted
classrooms as part of the project “ZEIT für die Schule”, ensuring optimal reach in an ideal editorial environment.
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Dates subject to review. Source: AWA 2017
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Dates subject to review. Source: AWA 2017
among the magazine’s target groups of school pupils, soon-to-be school leavers
and teachers. During the orientation phase
Supporters
192,000 Key dates *
578,000
ZEIT readers are parents with children
Key dates *
PD: 25.10.2018 AD: 28.09.2018
ZEIT readers are school pupils or students. PD: 09.05.2018 AD: 13.04.2018
at home aged from 6 to 18 years and over.
A further
30,000 copies
are sent directly
to German grammar
schools through the
initiative “ZEIT für
die Schule”.
8 9
ZEIT CHANCEN: Studies
Study programmes of the future Higher education institutions
Study today what will be relevant tomorrow – school leavers can choose from an ever Studying at a higher education institution goes hand in hand with practical relevance,
growing number of new study programmes. The special issue “Study programmes applied research and other aspects covered by this ZEIT Chancen special. The special
of the future” reports on how technological advancement, demographic change and reaches potential applicants who are still considering their study options, therefore
current insights make for new opportunities. This special addresses pupils and students creating an optimal environment in which to present higher education institutions and
interested in forward-looking study programmes. their study programmes.
Innovative Making plans
387,000 Key dates * 45,000 Key dates *
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Source: AWA 2017
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Source: AWA 2017
ZEIT readers are innovators. PD: 11.10.2018 AD: 14.09.2018 ZEIT readers intend to start a degree
in the next twelve months. PD: 29.11.2018 AD: 02.11.2018
10 11
ZEIT CHANCEN: Studies
International
Spending time abroad as part of a study programme is seen as a given for many
students. This ZEIT Chancen special informs school pupils and students about study
programmes abroad and internationally oriented courses. Advertisements for inter-
national universities and study programmes are best placed here.
Internationally oriented
1.33m
ZEIT readers believe it is important and
Key dates *
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Source: AWA 2017
worthwhile to experience the world
and other cultures for themselves. PD: 31.10.2018 AD: 05.10.2018
12
ZEIT CHANCEN: Further Education
Combining work with studies MBA and leadership
Further education, distance learning and specialist seminars – this ZEIT special Further academic education is a notable factor when it comes to climbing the
focuses on further education options alongside work. It serves to assist people career ladder. The editorial focus on MBAs and leadership appeals to professionals
already in employment who are looking for personal or professional realignment. from all backgrounds looking to acquire practice-oriented management know-
This special issue thus provides an ideal environment in which to advertise further how and leadership skills. This special therefore ideally addresses performance-
education and distance learning courses. oriented readers.
Lifelong learning Determined
1.43m Key dates * 1.23m Key dates *
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Source: AWA 2017
* PD = publication date, AD = advertisement deadline; prices for this special issue can be found on page 39. Source: AWA 2017
ZEIT readers are interested in PD: 18.01.2018 AD: 22.12.2017 ZEIT readers believe that a successful
extended vocational training. PD: 22.11.2018 AD: 26.10.2018 career is something worth striving for. PD: 27.09.2018 AD: 31.08.2018
14 15
ZEIT REGIONAL AND ZEIT GERMANY
COUNTRY ISSUES Study. Research. Work.
As a national weekly, DIE ZEIT places an additional focus on reporting from specific As a new English-language magazine, ZEIT GERMANY illustrates the academic and
regions and countries. Supplementary pages report exclusively on the respective scientific landscape in Germany, offering an informative and clear overview. The study
distribution area, i. e. addressing readers from Hamburg, East Germany, Austria and opportunities and subsequent career options portrayed here provide guidance to
Switzerland who value education. This popular section provides an interesting context studies and careers in Germany. The magazine is not available for purchase but is
in which to appeal to readers by region and target group. distributed free of charge via partners such as the DAAD, Goethe Institutes, German
embassies and the German Chambers of Commerce Abroad, either in their offices or
through their presence at exhibitions.
International reach
Key dates
120,000 Key dates *
We will be happy to send you the prices and advertising formats for the ZEIT regional and country issues upon request.
Publication: weekly, Thursdays
Advertisement deadline: Thursday of the previous week, 4 p.m. copies circulated. PD: 09.08.2018 AD: 01.06.2018
NEW
16 Prices for ZEIT GERMANY can be found on page 40. 17
* PD = publication date, AD = advertisement deadline; dates subject to review. Source: publisher’s imprint
ZEIT MAGAZINES
ZEIT Study Guide
The ZEIT Study Guide is a fount of knowledge when it comes to choosing the right
study programme in Germany. From making initial decisions to writing applications
right through to the first day of studies, the guide helps pupils find the answers
to questions such as “What to study? Where to study? How to study?” The CHE
University Ranking, with its detailed assessment of study programmes in the
German-speaking region, is published exclusively in the guide and is a fantastic
point of reference. This established magazine provides an excellent environment
in which to address readers who are considering their study options.
Target group presence
300,000
readers reached with 100,000 copies sold.
Key dates *
PD: 08.05.2018 AD: 09.03.2018
MUST-
HAVE
18 Prices for the ZEIT Study Guide can be found on page 40. 19
* PD = publication date, AD = advertisement deadline; source: publisher’s imprintZEIT MAGAZINES
ZEIT CAMPUS Testimonial format
The ZEIT student magazine accompanies young readers throughout university, the start of This promotional format gives readers an overview of specific MA courses from a
their careers and in their exciting day-to-day lives. With true-to-life stories, ZEIT CAMPUS graduate perspective. Students and professionals are therefore addressed at eye
is a point of orientation and inspiration for students and graduates alike. The most popular level through authentic testimonials. Topic areas change regularly and range from
retail magazine with the highest circulation figures among students provides the perfect different subject areas to studies abroad. The testimonial format in ZEIT CAMPUS
setting in which to promote MA and other continuing education courses. sets the scene for credible, first-hand accounts of student life.
Students and graduates
537,000
readers reached with 96,524 copies sold.
Advertising
format
Werbe-
Most format
widely read
student magazine
in 2016
Topics and dates
Issue Focus of the “Arbeiten” Focus of the “Service Spezial” Publication Advertisement
(“Work”) section (“Service special”) section date deadline Topics and dates
2/2018 Psychology Financial support and scholarship 06.02.2018 08.01.2018
Issue Focus topics Publication Advertisement
Studying abroad and language
3/2018 Banking and insurance 03.04.2018 01.03.2018 date deadline *
learning
4/2018 Economics MA studies 05.06.2018 03.05.2018 2/2018 Study programmes of the future 06.02.2018 22.12.2017
“Paperwork” – preparing for the 3/2018 International studies 03.04.2018 16.02.2018
5/2018 Business consultants 07.08.2018 09.07.2018
semester 4/2018 Economics 05.06.2018 20.04.2018
Chartered accountants 5/2018 Health sciences 07.08.2018 22.06.2018
6/2018 Doctoral studies 02.10.2018 03.09.2018
and legal professionals
6/2018 International studies 02.10.2018 17.08.2018
Pharma, chemistry, Master’s degree
1/2019 04.12.2018 05.11.2018
medicine (incl. MA ranking) 1/2019 Economics 04.12.2018 19.10.2018
* Subject to review
20 Prices for ZEIT CAMPUS can be found on page 41. Prices for the testimonial format and the editorial supplement can be found on page 41. 21
Sources: AWA 2017; IVW II/2017ZEIT MAGAZINES
ZEIT CAMPUS MA Handbook ZEIT SPECIAL: My Job. My Life.
This indispensable, monothematic handbook for undergraduate students and young The magazine discusses work, career and the compatibility of the two with a fulfilled
career entrants is the first port of call when considering a master’s degree. With its private life. The three sections “Mein Job” (“My job”), “Mein Leben” (“My life”) and
practical relevance, the publication provides readers with a high user value and serves “Meine Chance” (“My chance”) are made up of curated elements of ZEIT media
both as a guide and source of inspiration. This magazine therefore provides the alongside new, exclusive articles. “Meine Chance” gives readers specific examples of
optimal editorial environment in which to promote MA courses. extra-occupational further education options, inspiring them to seek out new career
opportunities. The guide provides the perfect environment in which to promote
Popular orientation aid further education courses.
60,000 Key dates * Potential applicants
copies sold. PD: 13.03.2018 AD: 12.02.2018
30,000
copies sold reach professionals.
Key dates *
PD: 23.10.2018 AD: 21.09.2018
MUST- MUST-
HAVE HAVE
22 Prices for ZEIT CAMPUS MA Handbook can be found on page 41. Prices for ZEIT SPECIAL: My Job. My Life. can be found on page 41. 23
* PD = publication date, AD = advertisement deadline; source: publisher’s imprint * PD = publication date, AD = advertisement deadline; source: publisher’s imprintZEIT MAGAZINES TEMPUS CORPORATE
ZEIT WISSEN Your partner for content marketing
ZEIT WISSEN sees itself as a unique and novel “thought magazine”, aiming to inspire its At its two offices in Hamburg and Berlin, TEMPUS CORPORATE develops individual
readers to think about and reflect on a range of topics. High-class journalism is brought communication solutions for print, digital and moving image that can be used by our
together with nonchalance, creativity and humour. Its innovative and opinion-forming customers to wow, win over and really connect with their target groups.
readers are looking to learn new things and advance their skills. The intellectually de-
As a highly efficient content marketing partner for companies, universities, trusts and
manding magazine prompts fresh perspectives, provides guidance on various spheres
associations, TEMPUS CORPORATE has many years of journalistic experience and
of knowledge and offers new insights to spark personal development. ZEIT WISSEN is
consultation expertise at its fingertips besides being able to draw on a large network
therefore the ideal platform over which to communicate further education options.
and the infrastructure of the Zeitverlag.
Huge readership Our content marketing portfolio includes the conception and realisation of advertorials,
1.01m
magazines, books, newsletters, apps, websites and events.
Moreover, TEMPUS CORPORATE supports its customers with an array of strategic com-
munications advice and offers individual workshops focused on the act of communicating.
readers per issue with 93,518 copies sold.
Award-winning: the TEMPUS CORPORATE publications have received multiple awards
including the “German Brand Award” gold distinction and the “Best of Content Market-
ing” gold and silver distinctions.
Topics and dates
Issue Focus topics Publication Advertisement
date deadline
2/2018 Smart Home 13.02.2018 15.01.2018
Travel (hiking and enjoying) with
3/2018 17.04.2018 15.03.2018
an extra on “Further education”
4/2018 IT and digitalisation (Alexa, Siri, etc.) 12.06.2018 11.05.2018
5/2018 Design 14.08.2018 16.07.2018
6/2018 Travel 16.10.2018 16.09.2018
1/2019 Giving 11.12.2018 12.11.2018
24 Prices for ZEIT WISSEN can be found on page 41. Sources: AWA 2017; IVW II/2017
www.tempuscorporate.zeitverlag.deZEIT ONLINE
ZEIT ONLINE ZEIT CAMPUS ONLINE
ZEIT ONLINE stands for fierce online journalism with opinionated commentaries and ZEIT CAMPUS ONLINE offers young journalism and an impressive range of services
sophisticated reader debates. The portal appeals to a highly educated readership (course of study interest test [SIT], study programme search engine [SeEn], CHE
interested in a range of topics. Add to that the significant amount of time users spend Ranking). Whether school pupils, students or professionals – the study orientation
on the portal and you have an optimal platform over which to directly address this portal reaches the respective target groups, assisting them from the end of school to
target group. the start of their career. Accessible from every device, ZEIT CAMPUS ONLINE serves
as a diverse medium through which to address highly defined user groups.
Reach
11.16m
Reach
unique users visit ZEIT ONLINE
every month.
1.15m
unique users.
www.zeit.de www.zeit.de/campus
26 Source: AGOF digital facts 2017-03 Source: AGOF digital facts 2017-03 27ZEIT ONLINE
Display advertising formats and targeting Mobile advertising formats and targeting
Display formats can be individually and interactively adjusted and organised. An optimal During the morning commute, at lunchtime and on the way home: the role played by
amount of advertising space is used which reaches the respective group efficiently in mobile devices is becoming ever more significant. With mobile advertising formats,
a targeted manner. Furthermore, content can either be rotated around all sections or target groups can be addressed wherever, whenever.
placed solely in one subject-specific environment.
Insider tip: ZEIT DIGITAL
The following formats can be booked: With a combined display plus mobile booking, the target group can be reached through
medium rectangle various channels at the same time. An attractive discount is also available for this
skyscraper combined approach.
super banner
wallpaper Mobile use
Page impressions
5.71m
83.74m ZEIT ONLINE users use their mobile phones
to browse the website every month.
28 Classic display advertising formats can be found on page 43. See page 43 for more information on mobile advertising formats. 29
Source: IVW 7/2017 Source: AGOF digital facts 2017-03ZEIT CAMPUS ONLINE
Study programme search engine (SeEn) Features of the premium profile
The study programme search engine (SeEn) available on ZEIT CAMPUS ONLINE Schematic
provides pupils considering their study options with an optimal overview of courses on display
offer in Germany and abroad. The Higher Education Compass offered by the German PROFILE Logo of
Rectors’ Conference (HRK) lists all officially recognised degree programmes and higher
NAME OF INSTITUTION institution
education institutions together with a basic profile in the SeEn. The search engine
therefore contains over 19,000 courses offered by around 400 institutions. LOGO
www.website.de
Images are Direct link
Premium profiles prominently
integrated
to institution’s
website
Booking a premium profile enables the use of many features, i. e. being able to insert
individual photos, videos and texts. Furthermore, personal statements provided by
students, keywords and “potential professional fields” can be incorporated to further
customise your profile. And that’s not all: premium profiles are shown at the top of
search results and can be maintained and managed independently. Reports on user
The most
traffic statistics can be retrieved as required. Premium profiles can be booked for essential
entire institutions or for individual courses. information
at a glance Central access
to all of the
ALL STUDY PROGRAMMES
institution’s
Premium profile effect course profiles
MUST-
HAVE
17 ×
more average traffic than with
Individual
picture gallery
with captions
a basic profile.
Slider
containing
Unique users students’
114,713
personal
statements
www.zeit.de/ pupils considering their study
Direct insight
studiengaenge options use the SeEn on a into the insti-
monthly basis. tution through
use of videos
30 Source: publisher’s information Q 2/17 31ZEIT ONLINE
Online advertorial CHE subject teaser
The new online advertorial is an optimal solution for conveying content-rich messages, Inclusion of the renowned CHE Ranking enables study programmes to be presented
enabling higher education institutions to be presented in a particularly personable and right next to the ranked subject areas.
individual way. The advertorial format is able to present content from testimonials and
student statements, thus shining the spotlight on first-hand experiences of university First-class reputation of the CHE Ranking
studies and further education. This enhances the advertorial post, which can optionally Positioned right next to the ranking in the respective subject area
be supplemented with a photo of the person being interviewed, giving it a personal and Directly addresses users in the ZEIT CAMPUS ONLINE section
credible character that the online reader can relate to.
NEW
www.zeit.de/ranking
32 The price of the CHE subject teaser can be found on page 42. 33ZEIT ONLINE
Newsletters Newsletter Target group Description PD/AD *
ZEIT for you – School pupils Every week, young editors round up all the Every Monday / two
newsletter for latest from the world of politics, business and weeks before each
Newsletters are a popular way of communicating information relevant to a specific culture in the newsletter. newsletter is sent
school pupils
target group. Users choose to subscribe to the respective newsletter, guaranteeing Three advertising spots are available in each
newsletter.
a high level of interest in its content.
ZEIT CAMPUS Students The ZEIT CAMPUS newsletter covers current Every Monday /
newsletter Graduates topics relating to higher education, university Thursday of the
policy and student life. previous week
Two advertising spots are available in each
newsletter.
ZEIT job Students This newsletter presents the latest search Every Thursday /
newsletter / Young professionals results from the ZEIT ONLINE job market for three workdays
research and teaching as well as from the before the
academics job Professionals
academics job market. newsletter is sent
newsletter
An exclusive advertising spot is available per
newsletter.
ZEIT newsletter Teachers Sent every month, this newsletter brings Every first (lower
for teachers teachers up to date on the “ZEIT für die secondary educa-
Schule” initiative. tion) / third (upper
Three advertising spots are available in each secondary educa-
newsletter. tion) Thursday of
the month / two
weeks before each
newsletter is sent
ZEIT Chancen Scientific community The Chancen letter discusses current topics Every Monday and
letter Young professionals from the world of science and university life. Thursday / one
Two advertising spots are available in each week before the
newsletter. letter is sent
ZEIT WISSEN Students The digital ZEIT WISSEN newsletter covers Every second
newsletter Young professionals current topics from the fields of science, Tuesday (even
health and technology. CWs) / Friday of
Professionals
Two advertising spots are available in each the previous week
newsletter.
34 Prices for the newsletters can be found on page 42. 35
* PD = publication date, AD = advertisement deadlineZEIT ONLINE
ze.tt Native advertising and sponsored posts
ze.tt is a highly opinionated channel dedicated to the lifestyle of generation Y. Content is presented in the form of sponsored posts on ze.tt and also via social media
School pupils, students and young professionals are addressed through articles platforms such as Facebook, Instagram, Twitter and Snapchat. A professional article is
on trending social topics and inspiring stories. drafted by the branded content team at ze.tt based on a brief and a requested topic.
This is then published on the ze.tt home page, with teasers placed as sponsored posts
Reach in various suitable social media channels.
2.2m A social media hit
unique users visit ze.tt every month.
3.3m
Facebook reach
793,000
Twitter Reach
www.ze.tt
36 See page 43 for more information on digital advertising formats. Source: social media, as at July 2017 37
Source: AGOF digital facts 2017-02FORMATS AND PRICES DIE ZEIT
DIE ZEIT and ZEIT Chancen ZEIT Chancen Abitur magazine
1 2 4
3 6
5 7
Strip ad Corner ad Small corner Insider tip Collective Classic advertisements
space ad space
Format Type area (W × H) Bleed 1 (W × H) Price
Special formats Format (W × H) Price (CMYK) 1 1/1 page U2 / U3 / U4 200 × 269 mm 235 × 299 mm €14,900
Strip ad 1 1 1/1 page 200 × 269 mm 235 × 299 mm €12,900
371 × 132 mm €11,990
Exclusive positioning across the entire width of the page 2 1/2 page portrait 95 × 269 mm 110 × 299 mm
€8,600
Corner ad space 1
3 1/2 page landscape 200 × 135 mm 235 × 150 mm
220.5 × 220 mm €11,990
Prominent ad in an editorial context 4 1/3 page portrait 61 × 269 mm 76 × 299 mm
€6,200
Small corner ad space 2 140 × 140 mm €5,200
5 1/3 page landscape 200 × 85 mm 235 × 100 mm
Positioning on the jobs page 6 1/4 page magazine format 2 95 × 132 mm – €4,500
Insider tip, “Wissen” (“Knowledge”) or “Wirtschaft” 1 Additional bleed of 5 mm on all sides for bleed formats 2 More than one ad on a page
70.5 × 25 mm €2,400
(“Business”) section
Snippet of text displayed in an exposed position within 7 Ads shown collectively
the editorial text
Prices by the millimetre €10.70
Insider tip, “Chancen” (“Opportunities”) section 70.5 × 25 mm €1,400
Calculating the price of an advertisement: no. of columns × height (in mm) × millimetre price
Snippet of text displayed in an exposed position
within the editorial text 1 column = 45 mm 3 columns = 138 mm
1 Other dimensions upon request 2 More than one ad on a page 2 columns = 91.5 mm 4 columns = 184.5 mm
* Maximum height 328 mm
Ads shown collectively *
Millimetre price €10.70
Calculating the price of an advertisement: no. of columns × height (in mm) × millimetre price 8 10
1 column = 45 mm 3 columns = 138 mm 5 columns = 231 mm 7 columns = 324 mm 9
2 columns = 91.5 mm 4 columns = 184.5 mm 6 columns = 277.5 mm 8 columns = 371 mm 11
* M aximum height of 528 mm; the following applies to regular issues: 2, 4, 6 or 8 columns wide, heights only bookable in ten-milli-
metre increments
Higher education and study programme profiles, “Studies and training” supplement
Format Type area (W × H) Max. characters Price
Education. Strengths. Success. 8 Profile A 200 × 259 mm approx. 3,000 €12,900
Basic post 9 Profile B 200 × 127 mm approx. 1,700 €8,600
4 lines (approx. 85 characters per line) €180
10 Profile C 91.5 × 259 mm approx. 1,500 €6,200
each extra line €45
11 Profile D 103.5 × 83 mm approx. 600 €2,400
Basic post with logo
The price includes creating the layout of the text and editorial services. Information on individual elements is available on request.
6 lines (approx. 60 characters per line) €230 Profiles are created by a service provider; we ask for your understanding that delays may be incurred during periods of high demand.
38 All prices are exclusive of German VAT. General terms and conditions of the Zeitverlag apply, please see www.zeit.de/mediadaten All prices are exclusive of German VAT. General terms and conditions of the Zeitverlag apply, please see www.zeit.de/mediadaten 39FORMATS AND PRICES MAGAZINES
ZEIT magazines ZEIT CAMPUS
Format Type area (W × H) Bleed 1 (W × H) Price
1/1 page U2 / U3 / U4 188 × 237 mm 215 × 262 mm €17,150
1/1 page 188 × 237 mm 215 × 262 mm €8,000
1/2 page portrait/landscape 89 × 237 mm / 188 × 117 mm 99 × 262 mm / 215 × 131 mm €4,400
1/3 page portrait/landscape 56 × 237 mm / 188 × 74 mm 66 × 262 mm / 215 × 89 mm €3,500
1/1 page 1/2 page 1/2 page 1/3 page 1/3 page 1/4 page 2 1/4 page2 90 × 117 mm – €2,990
portrait landscape portrait landscape
Advertorial format “Testimonial MA course”
ZEIT GERMANY Format Content Price
Large profile Image, logo, max. 900 characters €2,800
Format Type area (W × H) Bleed 1 (W × H) Price Small profile Image, logo, max. 500 characters €1,500
1/1 page U2 / U3 / U4 188 × 237 mm 215 × 262 mm €15,300
1/1 page 188 × 237 mm 215 × 262 mm €13,200
1/2 page portrait/landscape 89 × 237 mm / 188 × 117 mm 99 × 262 mm / 215 × 131 mm €9,700
1/3 page portrait/landscape 56 × 237 mm / 188 × 74 mm 66 × 262 mm / 215 × 89 mm €6,400 ZEIT CAMPUS MA Handbook
1/4 page 2 90 × 117 mm – €5,400
Format Type area (W × H) Bleed 1 (W × H) Price
1/1 page U2 / U3 / U4 188 × 237 mm 215 × 262 mm €12,200
1/1 page 188 × 237 mm 215 × 262 mm €8,500
ZEIT Study Guide 1/2 page portrait/landscape 89 × 237 mm / 188 × 117 mm 99 × 262 mm / 215 × 131 mm €4,550
1/3 page portrait/landscape 56 × 237 mm / 188 × 74 mm 66 × 262 mm / 215 × 89 mm €3,750
Format Type area (W × H) Bleed 1 (W × H) Price 1/4 page 2 90 × 117 mm – €2,990
1/1 page U2 / U3 / U4 188 × 237 mm 215 × 262 mm €14,700
1/1 page 188 × 237 mm 215 × 262 mm €8,900
1/2 page portrait/landscape 89 × 237 mm / 188 × 117 mm 99 × 262 mm / 215 × 131 mm €5,100
1/3 page portrait/landscape 56 × 237 mm / 188 × 74 mm 66 × 262 mm / 215 × 89 mm €4,100 ZEIT SPECIAL: My Job. My Life.
1/4 page 2 90 × 117 mm – €3,600 ZEIT WISSEN
Format Type area (W × H) Bleed 1 (W × H) Price
1/1 page U2 / U3 / U4 188 × 237 mm 215 × 262 mm €12,200
1/1 page 188 × 237 mm 215 × 262 mm €8,750
1/2 page portrait/landscape 89 × 237 mm / 188 × 117 mm 99 × 262 mm / 215 × 131 mm €4,600
1/3 page portrait/landscape 56 × 237 mm / 188 × 74 mm 66 × 262 mm / 215 × 89 mm €3,800
1/4 page 2 90 × 117 mm – €3,400
40 1 Additional bleed of 5 mm on all sides for bleed formats 2 More than one ad on a page 1 Additional bleed of 5 mm on all sides for bleed formats 2 More than one ad on a page 41
All prices are exclusive of German VAT. General terms and conditions of the Zeitverlag apply, please see www.zeit.de/mediadaten All prices are exclusive of German VAT. General terms and conditions of the Zeitverlag apply, please see www.zeit.de/mediadatenFORMATS AND PRICES ONLINE
Study programme search engine Display advertising formats
Premium higher education and study programme profiles
Run time Price
Premium higher education profile 12 months €2,800
Premium study programme profile 12 months €1,500
Medium rectangle Skyscraper Super banner Wallpaper (728 × 90 px /
(300 × 250 px) (160 × 600 px) (728 × 90 px) 160 × 600 px)
Online advertorial
Run time Price
Collective advertorial profile, large, standard 8 weeks €3,450
Mobile advertising formats
Collective advertorial profile, small, basic 8 weeks €2,100
CHE subject teaser
Format Run time Price
300 × 120 px 2 months €2,700
Standard/small Medium Large High-impact ad
(6:1) (4:1) (2:1) (1:1)
Newsletters Display advertising formats and mobile advertising formats
For current formats and prices, please see the “Studierendenmarketing” (“Student-oriented
Title Subscribers Price per newsletter * marketing”) section at www.zeit.de/mediadaten
ZEIT for you – newsletter for school pupils 19,150 €950
ZEIT CAMPUS newsletter 15,000 €750
ZEIT job newsletter / 210,000 €2,800
academics job newsletter
ZEIT newsletter for teachers 31,000 €1,400
ZEIT Chancen letter 48,400 €995
ZEIT WISSEN newsletter 32,500 €800
* Prices as at 08/2017. Prices may increase in 2018.
42 All prices are exclusive of German VAT. General terms and conditions of the Zeitverlag apply, please see www.zeit.de/mediadaten All prices are exclusive of German VAT. General terms and conditions of the Zeitverlag apply, please see www.zeit.de/mediadaten 43CONTACT We are happy to advise you: Eva Steinert 2 +49-40/32 80-1072 4 eva.steinert@zeit.de Zeitverlag Gerd Bucerius GmbH & Co. KG Buceriusstr., Eingang Speersort 1 D-20095 Hamburg Germany 2 +49-40/32 80-472 www.zeit.de www.zeit.de
STUDENT-ORIENTED
MARKETING
2018
CROSS-
MEDIA
MEDIA
PLAN
www.zeit.de Advertisement deadline
STUDENT-ORIENTED MARKETING: 2018 MEDIA PLAN / 1ST HALF YEAR Publication date
Month January February March April May June My notes
Topic/context Calendar week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
DIE ZEIT weekly
ZEIT ONLINE
ZEIT CAMPUS ONLINE
Study programme search engine (SeEn)
throughout
ze.tt
ZEIT Chancen: Further Education 22.12.
18.
Combining work with studies I 2017
ZEIT CAMPUS 2/2018
1. Psychology 08. 06.
2. Financial support and scholarships
ZEIT CAMPUS MA Handbook 12. 13.
ZEIT CAMPUS 3/2018
1. Banking and insurance 2. Studying abroad and 01. 03.
language learning 3. Digital workplaces
ZEIT Study Guide 09. 08.
ZEIT Chancen: Studies 13. 09.
What to study
ZEIT CAMPUS 4/2018
1. Economics 2. MA studies 03. 05.
3. Natural sciences and IT
ZEIT WISSEN 15. 13. 15. 17. 11. 12.
ZEIT GERMANY 01.
Last updated on 01.09.2017 – subject to changes
Earlier advertising deadlines apply to profiles and advertisements in ZEIT CAMPUS Professional Profiles, ZEIT CAMPUS Testimonials as well as profiles in the ZEIT Chancen special on Abitur school-leaving exams.
School pupils / undergraduate degree Students / postgraduate degree Professionals / further education
www.zeit.de Advertisement deadline
STUDENT-ORIENTED MARKETING: 2018 MEDIA PLAN / 2ND HALF YEAR Publication date
Month July August September October November December My notes
Topic/context Calendar week 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
DIE ZEIT weekly
ZEIT ONLINE
ZEIT CAMPUS ONLINE
Study programme search engine (SeEn)
throughout
ze.tt
ZEIT CAMPUS 5/2018 09. 07.
1. Business consultants 2. Commerce
ZEIT Chancen: Further Education 31. 27.
MBA and leadership
ZEIT CAMPUS 6/2018
1. Chartered accountants and legal professionals 03. 02.
2. Doctoral studies 3. Engineering
ZEIT Chancen: Studies 14. 11.
Study programmes of the future
ZEIT SPECIAL: My Job. My Life. 21. 23.
ZEIT Chancen special on Abitur 28. 25.
school-leaving exams
ZEIT Chancen: Studies 05. 31.
International
ZEIT Chancen: Further Education 26. 22.
Combining work with studies II
ZEIT Chancen: Studies 02. 29.
Higher education institutions
ZEIT CAMPUS 1/2019
1. Pharma, chemistry, medicine 05. 04.
2. MA degree 3. Economics
ZEIT WISSEN 16. 14. 16. 16. 12. 11.
ZEIT GERMANY 09.
Last updated on 01.09.2017 – subject to changes
Earlier advertising deadlines apply to profiles and advertisements in ZEIT CAMPUS Professional Profiles, ZEIT CAMPUS Testimonials as well as profiles in the ZEIT Chancen special on Abitur school-leaving exams.
School pupils / undergraduate degree Students / postgraduate degree Professionals / further education
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