Media Information Kit 2020 - Vacations Magazine
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Media Information Kit 2020 ACROPOLIS OF ATHENS, GREECE
Vacations
The official magazine for Vacations To Go
inspiring ideas for frequent travelers
Vacations is the official magazine of Vacations, published quarterly, Average Value VACATIONS READERS
Vacations To Go, the world’s largest provides insightful and dynamic of Main Residence: TRAVEL
seller of domestic and international information for real travelers. 4.4 Number of domestic trips
cruises and one of the most recog-
nized and respected brands in the ADVERTISE IN VACATIONS
$393,000 7.6
in past 12 months
Average number of days
travel industry. Vacations magazine is There is simply no better place to on most recent trip
mailed to 300,000 active and affluent inform and inspire the enthusiastic, Average Household 95% Stayed in hotel, resort, lodge
Vacations To Go customers who use frequent traveler who is the Vacations Income:* or B&B in past 12 months
the magazine as a guide in planning To Go customer. or next 12 months
their next vacation. $ 153,000 28% Rented a car in past 12 months
*based on those working full or part time. 94% Own a passport
Average Household
Net Worth: VACATIONS READERS
ARE ACTIVE
$ 967,000 55% Visit historic sites
44% Festivals/events
SUBSCRIBER STUDY COMPLETED JUNE 2017 BY READEX RESEARCH.
52% Jogging/walking for exercise
39% Casino gambling
STONE GATE OF ANGKOR THOM, CAMBODIA
Editorial Focus About the Editor,
Designed specifically for Elizabeth Armstrong
Vacations To Go’s avid travelers
Vacations gives its audience of avid interest travel to single parents Elizabeth Armstrong, a gifted writer
travelers a taste of what to expect traveling with kids, Vacations informs and editor, has been on the editorial
on their journeys and whets their readers of the best that’s available staff at Vacation Publications since
appetites for more. And with exten- at every price range, what’s new 1992 and has been the editor of Travel
sive background in the travel industry, and what’s worth trying. Topics 50 & Beyond and Vacations since
Vacations' editors and writers under- covered in Vacations include adven-
summer 2000. A graduate of Mount
stand travelers' information needs. ture travel, all-inclusive resorts, small
Holyoke College in South Hadley, MA,
Practical and informative, Vacations ship expeditions and escorted tours
Armstrong was raised in New York,
focuses on cruises, tours, resorts and with emphasis on international travel
destinations worldwide. From special destinations. Italy, Liberia and Mississippi and
currently resides in Houston.
Having traveled extensively since
childhood, Armstrong has a true
appreciation for other cultures and
offers her readers insight based on
personal experience.
Armstrong is dedicated to delivering
thoughtful, practical stories geared
toward travelers of all incomes and
interests.
SLOTH IN PANAMA
2020 Editorial Calendar IN EACH ISSUE:
In every issue,Vacations presents stories covering great > Wish You Were Here: A full-page photo feature.
destinations, incredible travel values and unfamiliar > Upfront: Highlighting great deals and an event calendar.
sojourns, all accompanied by a vivid array of photos.
WINTER (January) SPRING (March) SUMMER (May) FALL (September)
Cruising the Galapagos. Made famous
New for 2020. This feature package Focus on Wellness. In honor of 10 Reasons to Consider a River
as a subject of study for Charles
highlights some impressive travel Global Wellness Day on June 13, Cruise. We whittle down our list of
Darwin, these Pacific isles continue
trends for the coming year, including: 2020, we explore shipboard spas, favorite amenities and activities to
to lure wildlife watchers 200 years
India’s yoga retreats and other outlets highlight the best of the best about
> Ship Debuts after the launch of the HMS Beagle.
for relaxation around the world. this relaxed vacation style.
> Maiden Port Calls
Environmental Innovations. Some of
> Recently Added River Routes Delightful Departure Ports. More How to Pack for a Caribbean
our favorite resorts and cruise lines
> The Latest Escorted Tour Itineraries than just a launching point for your Cruise. You grabbed your passport,
are doing their part to reduce, reuse
> New and Refurbished Tropical cruise, these seaside cities offer of course, but what about your swim
and recycle.
Resorts entertainment for all ages within shoes? Will you need formal wear?
> Fresh Approaches to Favorite Our National Parks, A to Z. There are easy reach of your ship. Is your sunscreen coral-friendly?
Destinations at least 26 reasons to love the U.S. Answer these pressing questions
Take a Shot. We research the best
> … and more park system, from the people who before zipping up that suitcase.
times to snap sunrise over Hawaii’s
helped preserve these great escapes
Haleakala, the Great Migration’s Escorted Tours Q & A. These guided
Ad close: 10/25/19 to the flora and fauna that inhabit
annual parade of beasts and other group vacations explore Europe,
In homes: 1/3/20 them.
photogenic sights. Asia and more, and we ask the travel
Unconventional Venues. These funky professionals at Vacations To Go to
Polar Opposites. Arctic and Antarctic
museums preserve more than history. offer some insider’s tips for choosing
cruises venture to places of rugged,
the right one.
pristine beauty and incredible wildlife
Ad close: 12/27/19
while providing all the comforts of a Gorilla Conservation in East Africa.
In homes: 3/5/20
floating hotel. The work of researcher and preserva-
tionist Dian Fossey lives on in the
Ad close: 2/21/20 forested habitats of these rare apes.
In homes: 4/23/20
Ad close: 6/19/20
In homes: 8/27/20
Reader Profile
4%
Vacations gives its audience of avid CIRCULATION 86%
travelers a taste of what to expect on 300,000 have traveled domestically SEX
their journeys and whets their ap- in the last year* 43% Male
petites for more. From special READERS PER COPY *readers spent an average of $1,310 per person 53% Female
interest travel to single parents trav- 2.3 on their most recent trip within the U.S. No answer
eling with kids, Vacations informs
EDUCATION
64%
readers of the best that's available at have taken action such as directly
every price range. Vacations 84% Attended college or better contacting an advertiser as a result
3% 4%
focuses on cruises, tours, resorts of reading Vacations
63% Graduated college or better AGE (average: 60)
and destinations worldwide, includ-
29% Postgraduate degree 84% 25%
12% Under 40
ing adventure travel, all-inclusive own home 40-49
resorts, small ship expeditions and 50-59
27%
escorted tours with emphasis on 30% 60-69
international travel. Our editorial TRAVEL 70 or over
content is written for real travelers,
ACTIVITIES no answer
4.4 Number of domestic trips (more than 100% due to multiple choices)
and we can help you reach them. in past 12 months
4%
60% Reading books for pleasure 6%
7.6 Average number of days 5% MARITAL STATUS
55% Visit historic sites
on most recent trip
52% Jogging/walking for exercise Married
Average Value 8% Divorced/separated
95% Stayed in hotel, resort, lodge
of Main Residence: 51% Regular exercise
or B&B in past 12 months Widowed
49% Cinema
$ 393,000 or next 12 months
49% Theater/concert/opera/ballet
77% Never married
No answer
28% Rented a car in past 12 months
48% Entertaining guests
Average Household
94% Own a passport 44% Festivals/events
Income:* 4%
SUBSCRIBER STUDY COMPLETED JUNE 2017 BY READEX RESEARCH.
82% Foreign travel in past 3 years 41% Art shows/museums
$153,000 39% Casino gambling EMPLOYMENT
80% Plan a foreign trip in next 3 years
*based on those working full or part time. 34% Gardening 37% Work full time
90% May cruise in next 3 years Work part time
33% Swimming 50%
Average Household Retired
21% Stayed at an all-inclusive resort 33% Volunteer work Never worked
Net Worth:
8%
in the past 12 months 33% Sporting events outside home
$ 967,000 58% May stay at an all-inclusive resort 30% Hiking
No answer
in next 3 years 28% Arts and crafts
25% Took an escorted tour 27% Boating/sailing
in past 12 months 26% Bicycling
25% Fishing
54% May take an escourted tour
in the next 3 years 22% Photography
21% Golf
16% Gourmet cooking
Geographic Distribution*
Circulation % of circulation Circulation % of circulation
New England 10,605 3.53 West North Central 12,373 4.12
Middle Atlantic 33,581 11.19 West South Central 39,552 13.18
East North Central 30,073 10.02 Mountain 23,141 7.71
East South Central 12,657 4.22 Pacific 47,909 15.97
South Atlantic 90,108 30.04
Total mailed 299,226 New England
3.53%
Canada/Other 774
Total distribution 300,000
Pacific** Mid-Atlantic
15.97% 11.19%
Circulation 300,000
West North
Frequency 4 times/year Central East North
4.12% Central
10.02%
Mountain
7.71%
South
Atlantic
30.04%
East South
Central
4.22%
West South
Central
13.18%
*Fall 2019 Issue
**Pacific Region includes Alaska & Hawaii
2020 Magazine Production Schedule Issue Ad Close Materials Deadline In-Home Winter 2020 10/25/19 11/13/19 1/3/20 Spring 12/27/19 1/9/20 3/5/20 Summer 2/21/20 3/5/20 4/23/20 Fall 6/19/20 7/2/20 8/27/20 Winter 2021 10/23/20 11/19/20 TBA 2021
2020 Publication Calendar
and Advertising Rates
Issue Ad Close In-Home BUSINESS REPLY CARD INSERTS
Winter 2020 10/25/19 1/3/20 Advertiser must run a minimum 1/2-page display ad with any Business Reply
Card insert. BRC and insert positions are limited. Rates available on request for
Spring 12/27/19 3/5/20
inserts, gatefold and bind-in cards.
Summer 2/21/20 4/23/20
Fall 6/19/20 8/27/20 ONLINE ADS
Winter 2021 10/23/20 TBA 2021 Advertiser must run a minimum 1/2-page display ad. Rates available upon request.
AGENCY COMMISSION
Average Circulation: 300,000 We offer a standard 15% commission to recognized agencies on ad rates shown
above.
General Advertising Rates B&W 4/C
2-page spread $53,200 $80,280
Full Page $26,630 $40,140
2/3 Page $21,270 $31,920
1/2 Page $17,520 $26,250
1/3 Page $10,690 $15,950
1/6 Page $5,320 $8,050
Premium Positions Frequency Discount
Inside Front Cover $49,150 4% for 2X
Inside Back Cover $48,170 6% for 3X
Outside Back Cover $50,220 10% for 4X
Other special positions add 10%Production
Specifications
DIGITAL SPECIFICATIONS ONLINE ADS Plan AA: Six ads per page. Advertiser Publisher does not provide proofs of
Press-ready PDF files should be emailed Dimensions: 250 x 250 px. sends a 4/C image and 75 words of copy. Vacation Planning Guide ads.
to materials@vacationsmagazine.com. JPEG images should be emailed to Plan A: 12 ads per page. Advertiser
PDF files need to contain 1/8” bleed out- materials@vacationsmagazine.com. sends a 4/C image and 30 words of copy. TO SUBMIT MATERIALS OR FOR
side trim. Files should not contain RGB Plan B: 24 ads per page. Advertiser MORE DETAILED PRODUCTION
or spot colors. Microsoft software is not VACATION PLANNING GUIDE sends a B&W logo and 30 words of copy. SPECIFICATIONS, CONTACT:
supported. Images must be at least SPECIFICATIONS Digital images must be at least 300 dpi. Dave Hart
300dpi and saved as CMYK or grayscale. The Vacation Planning Guide ads are Save images as CMYK or Grayscale. Production Director
Do not use spot colors. Publisher does formatted in-house and are available in Convert RGB images and spot colors to materials@vacationsmagazine.com
not provide proofs of display ads. three sizes: Plan AA, Plan A and Plan B. CMYK. EPS or TIFF files are preferred. 713-974-6903
MECHANICAL REQUIREMENTS
1/3 Vacations is produced computer-to-plate, printed web offset, saddle-stitched, and has three columns to a page.
1/6 PAGE
PAGE SQUARE Space Live Area Bleed Trim
FULL PAGE Spread* 15 1/2” x 10” 16 1/4” x 10 3/4” 16” x 10 1/2”
1/2 PAGE Page 7” x 10” 8 1/4” x 10 3/4” 8” x 10 1/2”
HORIZONTAL
2/3 page 4 1/2” x 9 3/8” 5 1/4” x 10 3/4” 5” x 10 1/2”
1/2 page, Horizontal 7” x 4 5/8” 8 1/4” x 5 3/8” 8” x 5 1/8”
1/2 page, Island 4 1/2” x 6 3/4” 5 1/4” x 7 1/2” 5” x 7 1/4”
1/2
PAGE 1/2 page, Vertical 3 1/4” x 9 3/8” – –
VERT
1/3
1/3 page, Vertical 2 1/8” x 9 3/8” – –
2/3
PAGE
PAGE
VERT 1/2
1/3 page, Square 4 1/2” x 4 5/8” – –
PAGE
ISLAND 1/6 page 2 1/8” x 4 5/8” – –
*Keep live matter and type 1/2” from gutter on both pages.ADVERTISING REPRESENTATIVES MAIN OFFICE
Contacts GLM Communications, Inc.
Jackie Tobin
Vacations
5851 San Felipe Street, Suite 500
500 First Street Houston, TX 77057
Hoboken, NJ 07030 (713) 974-6903 office
(212) 929-1300 office
Alan Fox
PUBLISHER
Lindsay Lindquist
ASSOCIATE PUBLISHER
ADVERTISING/PRODUCTION
Dave Hart
PRODUCTION DIRECTOR
dhart@vacationsmagazine.com
Carlee Mausner
ADVERTISING DIRECTOR
cmausner@vacationsmagazine.com
EDITORIAL
Elizabeth Armstrong
EDITOR
Carl Glatzel
ART DIRECTOR
Anh Phan
ASSISTANT ART DIRECTOR
Jennifer Davoren
MANAGING EDITOR
Rebecca Matheson Ortiz
ASSISTANT EDITOR
Annette Fuller
CONSULTING EDITOR
Maureen King
CONSULTING EDITOR
Brent Stoller
SENIOR WRITER
Lucy Spicer
STAFF WRITER
Kathryn E. Worrall
STAFF WRITER
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