Media Kit 2018 + editorial plan - A resourceful cross-media package for the butchers' trade and the food industry! - BL Medien
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Media Kit 2018
+ editorial plan
A resourceful cross-media
package for the butchers’ trade
and the food industry!
B&L MedienGesellschaft
Contact
Publishing house: B&L MedienGesellschaft mbH & Co. KG
Branch office Munich
Postal address: P.O. Box 21 03 46, D-80673 München PRINT works and makes
Street address: Ridlerstraße 37, D-80339 München ONLINE stronger!
Central phone: + 49 (0) 89 / 370 60-0
Fax: + 49 (0) 89 / 370 60-111 ■ Use all our cross-media
E-mail: muc@blmedien.de opportunities:
Internet: www.fleischer-handwerk.de, www.fleischerei-technik.de
www.fleischnet.de, www.blmedien.de ■ Advertise in our
Publishing director: Annemarie Heinrichsdobler +49 (0)89 370 60-100 specialised magazines
Bernd Moeser -200
Deputy publishing director: Paula Pommer -110 ■ Free link of your editorial
ad from the e-magazine (pad
Editor in chief: Marco Theimer +49 (0)89 370 60-150 and smartphone optimized)
Editorial staff: Christian Blümel +49 (0)89 370 60-185 to your homepage
Heike Sievers +49 (0)30 32 50 48 68
■ Your banner ad on our sector
Advertisement sales: Bernd Moeser (Director) -200 platform FleischNet.de
Gerhild Burchardt -205
Serap Dokumaci -215 ■ Use our well-maintained address
Edda Evertz -235 pool for your direct mailing
Fritz Fischbacher -230 campaigns
Eva Heinrichsdobler -110
Concetta Herion -240 ■ B-to-B becomes
Rosi Höger -210 B-to-C for your customers...
Rocco Mischok -220
Paula Pommer -110
Advertisement disposition: Felix Hesse -261
Stefanie Wagner -260
Subcription service: Basak Aktas -270
Direct customer contact
As specialised publishing house with a long standing Address pool in the food industry and butchers’ trade Geographic share Issues %
experience in industrial and manual food processing, according to target groups Copies
food technology as well as out-of-home consump- Meat Wholesalers 3,118 Europe 89,542 64.6
tion – gastronomy, hotels, catering and canteens Slaughterhouses and cutting trade 956
– we have a large pool of very well maintained and Central and South America 14,661 10.6
above all differentiated addresses. Large butcher shops 7,492 North America 17,594 12.7
With the specialised magazine Meat Technology Poultry slaughterers/ fish slaughteres-/ and processors 383 Far East, Asia, Oceania 11,640 8.4
International, its special issue Ftec and our Slaughterhouses / Cooling and deep freezing halls 4,624 Middle East 4,018 2.9
Russian specialised magazine Mjaso i Moloko, Meat industry
we have been offering high-quality information Africa 1,057 0.8
(Meat, poultry, game) 37,040
to decision makers in the meat and food industry
Food producers
for many years. Total address pool 138,512 100.0
Sausages, preserved meat-and sausage products 2,679
We regularly award the Fleischerei Technik and
Fleischer-Handwerk Award to innovative Cooling/Cooling plants 262
companies that contribute to the successful Food Technology 1,083
production of meat products. Food producers (e.g. bakeries, convenience products,
In order to complete our range, we now also dietary products, egg products, delicacy, fish,
publish the trade magazine Fleischer-Handwerk, EthnoFood, coffee/tea/cacao, spices/additives,
addressing decision makers in the butchers’ oil/fats, milk/dairy products, milling + starch, portion
trade. The content of our specialised magazines packaging, soups, sauces, sweets/desserts, pastry,
is tailored to the individual sectors. The magazines frozen food, sugar) 40,851
are distributed on the basis of our total address Suppliers/specialised trade (e.g. specialised trade
pool including individually targeted specialised or food, technology and equipment, food service) 406
address pools.
Butcher shops and branch shops 30,334
Food wholesalers, large supermarkets 3,264
Target groups Fleischer Handwerk:
Butchers, branch shops... Butcher shops` suppliers 1,841
Target groups FT/Meat Technology: Agricultural associations 63
Slaughterhouses, cutting trade meat industry... Specialised counsellors building planning/
Target groups Ftec: building planning/ building services 503
The general food products industry... Laboraties/Food safety authorities 2,117
Target groups Mjaso i Moloko: Butchery schools/Research institutions 1,157
Meat and Milk processing companies in Guilds/Bodies/Specialised associations 339
CIS countries... Total address pool 138,512
Address pool: Data collection method based on electronic subscribers file
Printed circulation 7,250 copies
Spread circulation 6,989 copies
Object Description Sold copies 2,579 copies
Quarters IV/16-III/17 ivw (Copies on annual average)
Object description:
… gives as targeted specialised magazine background information and advice for the production Target groups Issues %
and sale of manually produced meat and sausage products. Data collection method based on electronic subscribers file
…targeting as modern trade magazine master butchers and all entrepreneurs engaged in (September 2017)
butchers shops that are responsible for processing and purchasing fresh meat, meat and
sausage products as well as delicacy. Butcher shops/butchers`
… has a strong focus on education and further education in the butcher`s trade as well as the and branch shops 6,986 93,2
promotion of young butchers.
Slaughterhouses 48 0,6
… provides precise and easy-to-understand product and trade information for high-turnover
target groups, which is competently researched and presented by experienced specialist Wholesalers for meat, meat products,
authors. poultry and game 87 1,2
… focuses clearly structured on the essential highlights of the butcher´s trade, provides Butchers` suppliers/distributors 24 0,3
practical marketing advice and conveys products information together with overviews,
intensifies industry information thanks to interviews, reports and case studies. Laboratories/Food safety authorities 11 0,1
… gives important background information on the techniques and technologies of processing Butcher schools / Research institutions 27 0,4
meat and sausage products, and clarifies the legal basis and regulations.
Guilds/Bodies/Specialised associations
… offers marketing recommendations with specific procedures and checklists for butcher Co-operatives 53 0,7
shops.
… provides an extensive, alphabetised list of purchasing sources, permitting a targeted
access to a wide range of suppliers. Distributed circulation 7,236 96,5
…covers the relevant trade fairs and the new technologies and products that were presented.
Remaining, archive and voucher copies 261 3,5
Target groups: Printed circulation 7,497 100,0
... Butcher shops, butcher branch shops, master butchers, sales persons for meat and
sausages, meat wholesales, decision makers in intermediate trade, business and butchery Classification of distributed circulation in Nielsen areas:
schools, guilds and bodies – selected by German regions.
Year: 7th year 2018 Nielsen 1 746 10,3
Nielsen 2 622 8,6
Frequency: published 6 times a year (double issues)
Nielsen 3 a 1,106 15,3
Subscription price: Annual subscription price (Germany) E 90 incl. VAT and postage. Nielsen 3 b 1,504 20,8
Annual subscription price (other countries) € 105 incl. forwarding expenses. Nielsen 4 2,507 34,6
Organ: official organ of Fleischerverband Bayern, Augsburg Nielsen 5 + 6 476 6,6
Nielsen 7 275 3,8
Total 7,236 100,0
FLEISCHERVERBAND BAYERN
Timetable and editorial plan 2018
SHOP-COUNTER PRODUCTION MANAGEMENT TRADE FAIRS
Point of sale Technology Education & training Due Dates
• Profit from own production: • Climatic treatment, smoking and curing • Int. Grüne Woche, Berlin
Issue 1
• Equipment for catering & party
delicacies and salads •Essential: Starter & protective cultures services, delivery services 19.01. - 28.01.2018
CD:18.12.2017 • Organic meat and sausages • Shop equipment: from slicers to cutting • Professional clothing and work safety
PD:19.12.2017 • IHM, München
• Veggie food from butchers boards and more • New media/Customer communication: 07.03. - 13.03.2018
RD:11.01.2018 SPECIAL: BRANCH SHOPS Counter-TV, Apps & Co.
• Internorga, Hamburg
• Hot food served over the counter
Issue 2 • Technology for kitchen & hot counter • Refrigeration vehicles, mobile sale 09.03. - 13.03.2018
• BBQ-season 2018: spices, marinades,
CD:19.02.2018 sauces, convenience products • Washing and cleaning technology • Vending machines for butchers • F H Nord, Hamburg
PD:21.02.2018 • Easter-Special: lamb, decoration & more • BBQ technology for outdoor use • Efficient pest control 11.03. - 13.03.2018
RD:06.03.2018 • Ham and asparagus • Sausage casings • Planning of production rooms
•A
nuga FoodTec, Köln
20.03. - 23.03.2018
Issue 3 • Wellfood: Delicacies and antipasti, salads • Cutting and shredding technology • Shop fitting and shop concepts,
and aspic for the summer/ food actions presentation & lighting concepts • IAA Nutzfahrzeuge, Hannover
CD:09.04.2018 • Automated sausage production
PD:12.04.2018 • Bread and bakery products • Knives, slicing and cutting systems • Species-appropiate? Animal welfare 20.09. - 27.09.2018
RD:03.05.2018 • Burger, sauces and more • Slaughtering and deboning technology seal of approval & quality programs
• F achPack, Nürnberg
• Sales actions to the soccer world cup • Bank services and insurances 25.09. - 27.09.2018
Issue 4 • International meat and sausage products • Cooking and frying technology • Sustainability: Regional specialties •E
venord, Nürnberg
CD:27.06.2018 • Take away- and to-go-concepts 13. - 14.10.2018
• Soups, noodles & more • Hygiene in the company: cleaning,
PD:29.06.2018 • Oktoberfest in the butcher's shop • EDP in the production: weighing rinsing and measuring technology • SÜFFA, Stuttgart
RD:13.07.2018 technology and labelling systems • Wholesale & purchasing management 20.10. - 22.10.2018
• Hot beverages as additional business
• Sial, Paris/F
Issue 5 • Cash registers and EDP for the shop
• Cutters, wolves and mixers, 21.10. - 25.10.2018
• Premium beef and veal: • Safety technologies & fire protection
CD:18.09.2018 Scale ice production
dry-aged and more • Customer retention & marketing • Streetfood Convention, Nürnberg
PD:21.09.2018 • Natural and artificial casings, clippers
• Cheese and delicacies • Butchers' 4.0: Homepages & Co, 15./16.11.2018
RD:05.10.2018 • Spices, additives & auxiliaries
Social Networks
Fair-Special: SÜFFA 2018
Issue 6 • X-mas turnover: game, meat pies, • Filling and portioning • Decoration & window dressing
CD:06.11.2018 pates and more • Production of preserved food •S treet Food as additional business
PD:09.11.2018 • Fish & seafood as additional offer • Storage & cooling-technology • Packing promotion for presents
RD:23.11.2018 • Desserts & ice cream and gifts
All issues are subject to alteration.Printed circulation 7,750 copies
Object description Spread circulation 7,543 copies
Quarters IV/16-III/17 ivw (Annual average number of copies)
Object description: FT Meat Technology Object description Ftec:
… addresses all responsible persons and decision- ... addresses decision makers in the field Target groups FT Meat Technology Issue %
makers in purchasing and processing of the slaughter- of production processes and managers Data collection method based on electronic subscribers file
ing and cutting trade as well as the meat industry. in the international food producing sector (September 2017)
… provides precise and easy-to-understand product ... covers the major part of the food pro-
Meat industry 4,642 60,3
and trade information for high-turnover target groups, cessing industry.
which is competently researched and presented by Slaughterhouse/cutting trade 421 5,5
... covers all technological aspects of food production
experienced specialist authors. We direct our special processes. Large butcher shops 1,889 24,5
attention to new and further developments in meat-
... provides current information on product developments Butcher shops' suppliers 265 3,4
processing machines and plants rendering application
and news from the food industry.
examples. Butchery schools and research institutions 75 1,0
... focuses on major developments in the food industry and
…gives important background information on the Guilds/bodies/specialised associations 41 0,5
provides practicable advice for the daily production life and
techniques and technologies of processing meat and Food wholesalers/large supermarkets 150 1,9
marketing efforts. It consolidates market knowledge with
sausages, and clarifies the legal basis and regulations.
interviews, news and case studies.
… provides an extensive, alphabetised list of purchas-
Actually distributed circulation 7,483 97,1
ing sources, permitting a targeted access to a wide
Target groups: Remaining, archive and voucher copies 221 2,9
range of suppliers.
Decision makers and managers working in the food pro-
… gives assistance to decision-makers. Printed circulation 7,704 100,0
cessing industry as well as suppliers of food processing
machines and equipment for the food industry.
Target groups: Offers as a bilingual publication in English and German
Managers in the meat industry and the manufacturers important professional support for readers in 30 countries
and suppliers of modern meat processing machines. (see address pool). Geographic share:
Due to its bilingualism (German, English), the magazine Year: published in its 10th year in 2018
provides important information for professional support Frequency: published twice a year as a special Europe 6,021 80,5
and further development to companies in 30 countries issue of Middle and South America 468 6,3
(behold address pool). North America 303 4,0
Far East, Asia and Oceania 354 4,7
Independence: independent of an association
Middle East 251 3,4
Year: published in its 34th year in 2018 Africa 86 1,1
Depending on the editorial focus, we select approx.
Frequency: published 4 times a year (double issues)
14,500 companies from the overall address pool of
Subscription price: Annual subscription price 138,137 addresses in March 2017 for the distribution of Total address pool 7,483 100,0
(Germany) E 81 including VAT and postage. Annual Ftec, the special issue of FT Meat Technology.
subscription price (other countries) E 95 forwarding
expenses included.Timetable and editorial plan
2018 SPECIAL ISSUE:
PRODUCTION
Technology
• Efficient, sustainable techniques for
MANAGEMENT
Executive topics
TRADE FAIR
CALENDAR
Issue 1 Innovations in the the food production •M easuring technologies • Eurocarne, Verona/I
food production 31.01. - 03.02.2018
CD:01.02.2018 • Automation & conveyor technology and process control
PD:05.02.2018 TRADE FAIR SPECIAL:
• Pet food production • Industrial floors and walls • Prodexpo, Moskau/RUS
RD:26.02.2018 Anuga FoodTec • Cooling and freezing • Planner for the food production 05.02. - 09.02.2018
• Poultry slaughtery & processing • Gulfood, Dubai/VAE
Issue 2 SPECIAL:
• Slaughtering & disjointing
• Logistics and storage 18.02. - 22.02.2018
CD:29.03.2018 Hygiene technology & concepts • Door systems
• Transport logistics & belts •A
nuga FoodTec,
PD:03.04.2018 Follow-up reports: • Industry 4.0/ Networks
Anuga FoodTec • Spices and additives Köln
RD:20.04.2018 20.03. - 23.03.2018
SPECIAL: • Weighing, sorting & labelling • Data and materials management in
Issue 3 • Foodex, Birmingham/UK
Raw sausage, smoking & • Wolves, cutters and grinders the meat industry & software 16.04. - 18.04.2018
CD:29.05.2018 ageing • Cooking, baking & roasting • Contaminant detection
PD:01.06.2018 • Mingling & Mixing • Industrial safety & workwear
• Automatica, München
Special: Best practice 19.06. - 22.06.2018
RD:18.06.2018 examples from Eastern Europe
• VIV Europe, Utrecht/NL
Issue 4 SPECIAL ISSUE: • Packaging technology & materials • Analytics for quality management 20.06 - 22.06.2018
CD:07.08.2018 SPECIAL: • Production techniques for convenience • Utility vehicles & transport • IAA Nutzfahrzeuge, Hannover
PD:10.08.2018 Messe-Vorschau: • Drive technology & engines • Building planning & operating 20.09. - 27.09.2018
RD:31.08.2018 FACHPACK, Nürnberg • Animal welfare & halal
• FachPack, Nürnberg
25.09. - 27.09.2018
Issue 5 • Filling, portioning and clipping: • Hygiene: Clean room technology
USA-SPECIAL:
Natural & artificial casings & washing systems • PackExpo, Chicago/USA
CD:25.09.2018 Best-Practice-Beispiele • Safety technologies & fire protection 14.10. - 17.10.2018
PD:28.09.2018 • Cutting techniques, slicers & saws
Trade fair preview: • Pest management
RD:15.10.2018 • Starter and protective cultures • Agroprodmash, Moskau/RUS
SÜFFA, Stuttgart 08.10 - 12.10. 2018
Issue 6 SPECIAL: Sausage production
• Ham production:
• Waste disposal and • SÜFFA, Stuttgart
Pickling, tumbling & injecting 20.10. - 22.10.2018
CD:30.11.2018 Special: Best practice examples waste water management
PD:04.12.2018 • Frosted meat processing
from Southern Europe & • Decentralised power generation • Sial, Paris/F
RD:20.12.2018 North Africa • Production of flake ice 21.10. - 25.10.2018Object description Printed circulation 6,000 Copies
Timetable and editorial plan Distributed circulation 5,724 Copies
Object description: Target groups Issues %
September 2017 (Data collection based on electronic subscribers file)
… is directed at the decision-makers in meat and milk
processing companies in CIS countries (see target groups). Meat wholesalers 680 11,3
... is available as subscription magazine and is also sent freely Slaughterhouses 665 11,1
to alternating readers. Representatives of the publishers The general meat products industry 1,091 18,2
represent it at the most important trade fairs.
Tinned meat and sausage products 418 7,0
… imparts, in top specialist Russian terms, precisely and
easy to comprehend, information on products and the Butchers’ 461 7,7
industry itself to high turnover target groups. It is written by Milk processing industry 862 14,4
experienced specialist authors.
Dairy Industry 692 11,5
… presents West European meat and milk processing ma-
chinery and plants plus technology in and from East Europe. Catering, Canteens 875 14,5
… familiarises manufacturers, dealers and service providers Actually distributed circulation 5.744 95,7
with their products and services. Remaining, archive and voucher copies 256 4,3
… offers practice-relevant marketing recommendations, Printed Circulation 6,000 100,0
intensifies industry informations thanks to interviews and
reports on companies.
Geographic share:
… discusses economic and marketing matters of general
Russia 3,547 61,8
interest.
Ukraine 243 4,2
Kazakhstan 328 5,7
Belarus 599 10,5
2018 SPECIAL TOPICS SPECIAL FEATURES MANAGEMENT Turkmenistan
The Baltic States
214
625
3,7
10,9
ation
other CIS states 116 2,0
a l s i t u Germany 72 1,3
politic n 2018
Total 5.744 100,0
o t h e i
Due t o n e issue
only
Target groups:
Management with decision-making competence in meat
and milk processing companies.
Issue 1 • Packaging technology • Preservation technology • Automation and Year: published in its 27th year in 2018
• Spices and additives • Automation & roboting software solutions Frequency: published once a year
CD:14.08.2018
• Slaughtering and deboning • Hygiene & work safety Subscription price: annual subscription price (Germany)
PD:16.08.2018 E 72 including VAT and postage.
• Production • Security technology
RD:05.09.2018 TRADE FAIR SPECIAL: Annual subscription price (other countries) E 82 including
technology
shipping and handling.
AgroProdMash 2018The FOOD AND MEAT SECTOR ONLINE:
Cross media offer Butchers’ Trade • Meat Industry • Food Industry
is our specialised online magazine for the
meat processing industry and the butchers’ trade,
complementing the trade magazines
Place your advertising message on
fleischnet.de/com and reach decision
makers in the meat industry and
the butchers’ trade.
Offers and services:
Fleisch
is now Net.de
•C
urrent news for the meat industry and butchers’ optimiz
for ed
trade on weekdays. Smartp all
hones,
iPads u
•e
-Paper: read our magazines online nd Co.
•C
learly structured editorial topics:
– Food: Information and news about products,
research and nutrition facts
–T echnology: offers news about slaughtering,
processing, spices, packaging & logistics as
well as shop building and hygiene
– Butchers': News and events concerning the
butchers’ trade
–W eekly newsletters keep our users updated
about new market developments
–A ttractive services: Suppliers search engine,
dates
– Videos, image sliders and links to social media
platforms
Find all advertising possibilities in our media kit available for download on fleischnet.de/com – Service.Advertising rate list No. 21
Valid from Januar 1, 2018
Standard price b/w multicol. (Scale) Standard price b/w multicol. (Scale)
1/1 page 1/4 page 1/4 page 1/4 page
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43 x 254 90 x 120 185 x 60
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Bleed
212 x 280 including free link of your ad and a free fullsize-banner 56 x 280 104 x 133 212 x 73 including free link of your ad and a fullsize-banner on
in mm on FleischNet.de in mm in mm in mm FleischNet.de for a special price of 250.00 E
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138 x 254 185 x 180 Bleed* 4.460,00 E 6.410,00 E 90 x 80
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demand! occasional advertisements, and partial supplements.
Bookmark Fixed supplements: Discount will be calculated according to the quantity scale
only taking into consideration half the quantity.Package No. 1:
Discount on your campaigns
throughout all our publications!
Quantity and rebate scale are
applicable to combinations of Printing process: sheed-fed offset
the following publications:
Printing details: have to be supplied to us
within three working days after the closing
date for advertisements. Because of
reasons of production we would like to recei-
ve digitalized printing details on CD or per
e-mail to f.hesse@blmedien.de plus colour
print or proof per mail. We would appreciate
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or as a printable PDF document, as the pro-
Package No. 2: cessing of open documents (such as Quark,
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IBAN:
DE 58 3004 0000 0652 2007 00
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COBADEFFXXX
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The general terms and conditions for the
advertisment trade are applicable.
The place of performance and venue is
Düsseldorf, Germany.Package No 5:
Insert
Award-Special:
and
award the annual Meat Technology
Award and the Fleischer Handwerk
Package No 4: Award to innovative suppliers and
Your company on the web: service providers of the meat sector.
● 1/6 page screenshot of your Home-
Award winners have the opportunity
page in the hard copy
of publishing their prize winning inno-
● link in the electronic magazine (iPad
vation in our magazines.
and Smartphone optimized)
● Your winner-ad at unique special
to your Homepage
conditions for the advertisement
1 booked ad 400,00 E
formats of
2 booked ads in subsequent
1/1 4c bleed 8.200,00 E net
issues each 350,00 E
Package No 3: 3 booked ads in subsequent
1/2 4c bleed 5.400,00 E net
Loose insert with follow-up mailing: issues each 300,00 E ● In addition you can use our special
You may use our qualified adresses twice: 4 booked ads in subsequent newsletter service. Just contact us!
● loose insert in the magazine issues each 250,00 E
● direct mailing with the loose insert to the
same adresses including your personal letter
and response detail
Costs depend on the circulation.
Ask us!
InsertWe define the market!
With our publications, services and cooperations the B&L Media-group has been
a partner to the meat sector for more than 60 years.
Well established specialised magazines for the butchers’ Seasonal advertising packages
trade, the food and meat industry complemented by an online platform and customer magazines
Specialist publications covering topics from production
Individualised customer magazines and calendars and product presentation to take-away, catering and salesFleischereiPilot
– the Smartphone-
App with search
function for
butcher shops
in cooperation Website with current news from
with the German Counter-TV in the butcher shop. and for the meat sector.
butchers’ associ-
ation.
DFV
DEUTSCHER FLEISCHER-VERBAND
FLEISCHERVERBAND BAYERN
B&L MedienGesellschaft is a
premium partner of the German
Cooperating partner butchers’ association. The specia-
for special campaigns lised magazine Fleischer-Handwerk
eLearning-Portal lanisto.de for and contests e.g. is the official institution of the
qualified service personnel. Homann Snack Star Bavarian butchers’ association.General terms and conditions
for advertisements in newspapers and magazines
1. An “advertisement order” within the meaning not possible in the case of calendars. and default are limited to compensation for for- dent on the advance payment of the sum and on
of the following General Terms and Conditions seeable damage and the compensation payable the settlement of unpaid invoices irrespective of
of Business is a contract with respect to the 7. The publishing house reserves the right to for the advertisement or insert in question. The the terms of payment originally agreed on. Any
publication of one or more advertisements of reject advertisement orders – also individual liability of the publishing house for damages due approved discount shall cease to apply in the
an advertiser or space buyer in a publication for release orders within the scope of a contract – to the lack of characteristics or features that were event of insolvency, compulsory composition pro-
advertising purposes. and insert orders, on account of their content, promised remain unaffected. Complaints must ceedings or a lawsuit.
origin or technical form in accordance with uni- be put forward within four weeks of receipt of the
2. If there is any doubt, advertisements are to be form, objectively justified principles of the publi- invoice and voucher copy. 14. If requested to do so the publishing house
called up for publication within one year of the shing house if their contents violate laws or official will supply an advertiser’s copy with the invoice.
conclusion of the contract. If the advertisement regulations or it cannot reasonably be expected 10. Incoming requests, messages, cards and Depending on the nature and size of the adver-
rate should change after the conclusion of the that the publishing house print them. This also address printouts that are destined for the tisement order up to two clippings, tear sheets,
contract, the Publisher is entitled to charge the applies to orders placed with branch offices, client will be forwarded by the publisher as normal or complete voucher copies will be supplied. If
price in effect according to the price list valid at advertisement offices or representatives.Insert mail, unless the publisher has a right of retention an advertiser’s copy can no longer be procured,
the time of publication orders only become binding for the publishing because the client is in default of payment. In the a legally binding certification from the publishing
house once a sample of the insert has been sub- event of loss of a consignment, the client has no house confirming the publication and distribution
3. Discounts as quoted in the price list are only mitted and approved. Inserts which give the reader right to a price reduction. of the advertisement will take its place.
allowed for advertisements that one client orders the impression that they are part of the newspaper/
for one publication within a year after the ap- magazine on account of their format, or layout, or 11. Proofs will be supplied at the orderer´s 15. The advertiser is to bear the cost of producing
pearence of the first advertisement. include advertisements from third parties, will not express wish. The orderer is responsible for the the necessary artwork and of any substantial modi-
be accepted. The advertiser will be informed imme- correctness of the returned proofs. The publi- fications requested by the advertiser, or for which he
4. If the advertiser has, at the beginning of the diately that his advertising order has been rejected. shing company will act on all corrections to which is responsible, to the design originally agreed on.
one year time limit, ordered multiple advertise- attention is drawn within the period set at the time
ments with claims to a price reduction, and calls 8. The advertiser is responsible for ensuring that of despatch of the proof. 16. Where a contract has been signed for the pub-
in additional advertisements within that time limit, the advertisement text and faultless artwork or lication of a series of advertisements a claim can
he/she has retroactive claims to a price reduction the insert is delivered to the publishing house in 12. In the event that the advertiser does not make be deduced in the event of a reduction in the num-
corresponding to his actual purchase. good time. The publishing house will be prompt an advance payment, the invoice will, as far as ber of copies printed, if a certain circulation was
to demand a replacement for any artwork that possible, be sent five days after publication of the stated in the price list and the circulation dropped
5. If an order is not fulfilled due to circumstan- is visibly unsuitable or damaged. The Publisher advertisement. The invoice is to be paid within by more than 20%. Claims to price reductions are
ces beyond the control of the publishing house, does not accept any liability that handwritten the time period mentioned in the price list as from excluded, however, if the publisher has informed
the advertiser has, regardless of any other legal ads or ads placed by phone and/or changes and the date on which the invoice was received provi- the advertiser in due time of the drop in circulation
obligations which might arise, to reimburse the cancellations made in these ways are factually ded that no other terms of payment or advance (more than 10%) and has offered the advertiser the
publishing house for the difference between correct. The publishing house guarantees the payment has been agreed on in individual cases. choice of withdrawing from the contract.
the discount that was granted and the discount usual printing quality of the booked title within Possible discounts for early payment will be
that would correspond to the amount actually the scope of the means arising from the artwork granted in accordance with the price list. Annual 17. Artwork will only be returned to the advertiser
purchased. No claims on the part of the adverti- submitted. invoices for prints of the category „Bezugsquel- if this has been specifically requested in writing.
ser shall ensue if, owing to force majeure. len“ are due with the publication of the first edition The publishing house is only obliged to keep such
9. If the printed version of the advertisement is of the calculation period at the latest. artwork for a period of three months from the time
6. The publication of advertisements in particular partially illegible, not correct or incomplete, the that the advertisement appeared in print. The
places within the printed work or in particular is- advertiser is entitled to a reduction in payment or 13. In the event that the advertiser defaults or transport risk of all printed documents returned to
sues cannot be guaranteed. Orders for ads that to a replacement advertisement that is free from requests an extension, interest and collection fees the client or third parties by the publisher are at the
are expressly only to be published in specific is- defect, but only to the same extent as the purpo- are charged. If the advertiser defaults the publi- expense of the recipient.
sues or positions in the magazine have to arrive at se of the advertisement was impaired. shing house can defer the implementation of the
the publishers in sufficient time for the advertiser Control data which are missing or defectively prin- remaining current order until payment has been 18. Advertisements with content from competing
to be informed prior to the closing date for adver- ted shall create no claim for the Customer unless made and demand that advance payment is made publishers cannot be accepted.
tisements should it not be possible to execute the something to the contrary has been agreed upon for the remaining advertisements. If there is rea-
order in the requested manner. If the client has between the parties. Claims for compensation sonable or legitimate doubt about the advertiser’s 19. Place of jurisdiction and place of performance
reserved the right to withdraw, a notice period of for collateral negligence, culpa in contrahendo or ability to pay, the publishing house is entitled, even is the office of the publishing house. The contrac-
at least 8 weeks prior to the first month of release wrongful act are excluded. Claims for compensa- while the advertising contract is running, to make tual relationships of the parties are subject to the
must be observed. Withdrawing from contract is tion resulting form impossibility of performance the appearance of further advertisements depen- laws of the Federal Republic of Germany.You can also read
