Media Kit 2019 + Editorial Plan - A resourceful cross-media package for the butchers' trade plus the meat and food industry!
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Media Kit 2019
+ Editorial Plan
A resourceful cross-media package for the
butchers’ trade plus the meat and food industry!
B&L MedienGesellschaft
Contact
Publishing house: B&L MedienGesellschaft mbH & Co. KG
Branch office Munich Use all possibilities, which
Postal address: P.O. Box 21 03 46, D-80673 München
we offer you crossmedially:
Street address: Ridlerstraße 37, D-80339 München
Central phone: +49 (0) 89 / 370 60-0
Fax: +49 (0) 89 / 370 60-111 Print magazine
E-mail: muc@blmedien.de Your advertisement in our
established trade magazines Online portal
Internet: www.fleischnet.de, www.fleischer-handwerk.de,
Benefit from our advertising
www.fleischerei-technik.de, www.blmedien.de possibilities with a wide reach
on our industry platform
Publishing director: Bernd Moeser -200 Digital magazine
Deputy publishing director: Basak Aktas -270 Our magazines and therefore
your advertisement are also
Paula Pommer -110 distributed digital as ePaper,
Editor in chief: Marco Theimer +49 (0)89 370 60-150 e.g. via website and e-mail
as well as via paid sub-
Editorial staff: Christian Blümel +49 (0)89 370 60-185 scriptions at onlinekiosk.de,
Heike Sievers +49 (0)30 32 50 48 68 unitedkiosk.de, Google Play
Store or Amazon Your
Advertisement sales: Bernd Moeser (Director)
Gerhild Burchardt
-200
-205
Market
Julia Erber -246
Edda Evertz -235
Fritz Fischbacher -230 Ad linking
Concetta Herion -240 Your format display
Rosi Höger -210 advertisements are Direct marketing
automatically linked in We offer you qualified
Joachim Mezger -215 the ePaper edition addresses for your direct
Rocco Mischok -220 to your homepage mailing campaigns
Paula Pommer -110
Corporate publishing
Advertisement disposition: Felix Hesse -261 Use our know-how to create
Marvin Demmelmair -260 your customer magazine or other
neutral content (market content,
Subcription service: Basak Aktas -270 e.g. for your homepage)
Direct customer contact
As a specialised publishing house with a long Address pool in the food industry and butchers’ trade Geographic share Issues %
standing experience in industrial and manual food according to target groups Copies
processing, food technology as well as out-of-home Meat Wholesalers 3,117 Europe 89,623 64.7
consump-tion – gastronomy, hotels, catering and Slaughterhouses and cutting trade 957
canteens – we have a large pool of very well maintai- Central and South America 14,684 10.6
ned and above all differentiated addresses. Large butcher shops 7,431 North America 17,592 12.7
With the specialised International magazine Poultry slaughterers/ fish slaughteres-/ and processors 383 Far East, Asia, Oceania 11,497 8.3
Meat Technology and its special issue Ftec, we Slaughterhouses / Cooling and deep freezing halls 4,627 Middle East 4,017 2.9
have been offering high-quality information to Meat industry
decision makers in the meat and food industry Africa 1,108 0.8
(Meat, poultry, game) 37,059
for many years.
Food producers
We regularly award the Fleischerei Technik and Sausages, preserved meat-and sausage products 2,674 Total address pool 138,521 100.0
Fleischer-Handwerk Award to companies that
contribute to the successful production of meat Cooling/Cooling plants 262
products. Food Technology 1,092
In order to complete our range, we now also Food producers (e.g. bakeries, convenience products,
publish the trade magazine Fleischer-Handwerk, dietary products, egg products, delicacy, fish,
addressing decision makers in the butchers’ EthnoFood, coffee/tea/cacao, spices/additives,
trade. The content of our specialised magazines oil/fats, milk/dairy products, starch, portion
is tailored to the individual sectors. The magazines packaging, soups, sauces, sweets/desserts, pastry,
are distributed on the basis of our total address frozen food, sugar) 40,894
pool including individual targeted specialised Suppliers/specialised trade (e.g. specialised trade
address pools. or food, technology and equipment, food service) 407
Butcher shops and branch shops 30,331
Target groups Fleischer Handwerk:
Food wholesalers, large supermarkets 3,268
Butchers, branch shops...
Target groups FT/Meat Technology: Butcher shops` suppliers 1,844
Slaughterhouses, cutting trade meat industry... Agricultural associations 63
Target groups Ftec: Specialised counsellors building planning/
The general food products industry... building planning/ building services 502
Laboraties/Food safety authorities 2,117
Butchery schools/Research institutions 1,154
Guilds/Bodies/Specialised associations 339
Total address pool 138,521
Address pool: Data collection method based on electronic subscribers file
Printed circulation 7,625 copies
Spread circulation 7,395 copies
Object Description Sold copies 2,506 copies
Quarters IV/17-III/18 ivw (Copies on annual average)
Object description:
… gives as targeted specialised magazine background information and advice for the production Target groups Issues %
and sale of manually produced meat and sausage products. Data collection method based on electronic subscribers file
… targeting as modern trade magazine master butchers and all entrepreneurs engaged in (September 2018)
butchers shops that are responsible for processing and purchasing fresh meat, meat and
sausage products as well as delicacy. Butcher shops/butchers`
… has a strong focus on education and further education in the butcher`s trade as well as the and branch shops 7,504 93,8
promotion of young butchers.
Slaughterhouses 48 0,6
… provides precise and easy-to-understand product and trade information for high-turnover
target groups, which is competently researched and presented by experienced specialist Wholesalers for meat, meat products,
authors. poultry and game 104 1,3
… focuses clearly structured on the essential highlights of the butcher´s trade, provides Butchers` suppliers/distributors 32 0,4
practical marketing advice and conveys products information together with overviews,
intensifies industry information thanks to interviews, reports and case studies. Laboratories/Food safety authorities 9 0,1
… gives important background information on the techniques and technologies of processing Butcher schools / Research institutions 48 0,6
meat and sausage products and clarifies the legal basis and regulations.
Guilds/Bodies/Specialised associations
… offers marketing recommendations with specific procedures and checklists for butcher Co-operatives 88 1,1
shops.
… provides an extensive, alphabetised list of purchasing sources, permitting a targeted
access to a wide range of suppliers. Distributed circulation 7,833 97,9
… covers the relevant trade fairs and the new technologies and products that were presented.
Remaining, archive and voucher copies 167 2,1
Target groups: Printed circulation 8,000 100,0
... Butcher shops, butcher branch shops, master butchers, sales persons for meat and
sausages, meat wholesales, decision makers in intermediate trade, business and butchery Classification of distributed circulation in Nielsen areas:
schools, guilds and bodies – selected by German regions.
Year: 8th year 2019 Nielsen 1 979 12,5
Nielsen 2 744 9,5
Frequency: published 6 times a year (double issues)
Nielsen 3 a 1,119 14,3
Subscription price: Annual subscription price (Germany) E 90 incl. VAT and postage. Nielsen 3 b 1,465 18,7
Annual subscription price (other countries) € 105 incl. forwarding expenses. Nielsen 4 2,679 34,2
Organ: official organ of Fleischerverband Bayern, Augsburg Nielsen 5 + 6 580 7,4
Nielsen 7 267 3,4
Total 7,833 100,0
FLEISCHERVERBAND BAYERN
Timetable & editorial plan 2019
SHOP-COUNTER PRODUCTION MANAGEMENT TRADE FAIRS
Point of sale Technology Education & training 2019
• Profit from own production:
delicacies and salads • Technology for smoking & ripening • Internationale Grüne Woche,
Issue 1
• Equipment for catering, party
• Organic meat and sausages • Ham production: pickling, & delivery services Berlin (GER)
CD:03.01.2019 • Veggie food from butchers tumbling & injecting • Distribution route for vending machines
18.01. - 27.01.2019
PD:04.01.2019 • Starter, mould & protective cultures
SPECIAL: FINALIZATION • Digital signage: Counter TV, Apps, • Internationale Handwerksmesse,
RD:17.01.2019 • BBQ & grill technology for outdoors Munich (GER)
IFFA 2019: Previews Part 1 online shop & Co.
13.03. - 17.03.2019
Issue 2 • Lunch & hot bar
• Cutting & shredding technology • Refrigeration vehicles, mobile sales
• Bread & pastries • Internorga, Hamburg (GER)
CD:25.02.2019 • Sausage casings: function & design • Workwear & occupational safety 15.03. - 19.03.2019
PD:27.02.2019 • Easter-Special: lamb, decoration etc. • Efficient pest control
• Practical helpers: knives, cutting boards,
RD:12.03.2019 • T op duo: Ham & asparagus • Planning of production rooms • IFFA, Frankfurt / Main
slicing machines, small appliances
IFFA 2019: Previews Part 2 (GER)
04.05. - 09.05.2019
Issue 3 • BBQ: Spices & marinades • Automated sausage production • Shopfitting and shop concepts,
CD:12.04.2019 • Burger, sauces & Co. • Systems for cooking & frying product presentation & lighting • F achPack, Nuremberg (GER)
PD:15.04.2019 •S ummer food: delicacies • Slaughtering, cutting & sawing • Hygiene: cleaning technology & agents, 24.09. - 26.09.2019
RD:02.05.2019 antipasti, salads, aspic • Rinsing & cleaning technology for rinsing & measuring technology
• Anuga, Cologne (GER)
SPECIAL IFFA TRADE FAIR EDITION professionals • Bank services & insurances 05.10. - 09.10.2019
Issue 4 • International meat & sausage products
• Filling & portioning technique
• Sustainable energy generation • Evenord, Nuremberg (GER)
CD:01.07.2019 • Cutting, mincing & mixing, 12.10. - 13.10.2019
• Soups, noodles & more •A nimal welfare, seals of quality
PD:03.07.2019 flake ice production
• "Oktoberfest" in the butcher's shop & quality programs • Streetfood Convention,
RD:17.07.2019 • EDP in production, weighing technology
IFFA 2019 - Follow-up reports • Wholesale & purchasing management Nuremberg (GER)
& marking systems, labeling November 2019
Issue 5 • Take-away & packaging technology • Safety technology & fire protection
• Cash registers & EDP for the shop
CD:30.08.2019 •P remium beef & veal: • Natural & artificial casings, clippers •B utcher's shop 4.0: Internet, social
PD:02.09.2019 dry-aged & more • Spices, additives & auxiliary materials media, online shop & Co.
RD:18.09.2019 • Cheese & delicacies • Coffee to go as a trend market • Marketing strategies in the trade
Issue 6 •H alali & delicacies: game, pies, • Multifunctional cooking technology for • Shop window design & decoration
CD:11.11.2019 terrines & more hot counter & kitchen/combi steamer •P ackaging gifts in a sales-promoting
PD:13.11.2019 • Fresh fish & seafood counter • Canning with professional technique way
All data subject to
RD:21.11.2019 • Desserts & ice cream • Technology for cooling & storage rooms • Streetfood as additional business change without notice.Object description Printed circulation 8.000 copies
Spread circulation 7.783 copies
Object description: FT/Meat Technology Object description Ftec:
…addresses all responsible persons and decision- ...addresses decision makers in the field of Target groups FT/Meat Technology Issue %
makers in purchasing and processing of the slaughter- production processes and managers Data collection method based on electronic subscribers file
ing and cutting trade as well as the meat industry. in the international food producing sector (September 2018)
…provides precise and easy-to-understand product ...covers the major part of the food pro-
Meat industry 4,760 59,5
and trade information for high-turnover target groups, cessing industry.
which is competently researched and presented by Slaughterhouse/cutting trade 504 6,3
...covers all technological aspects of food production
experienced specialist authors. We direct our special processes. Large butcher shops 1,984 24,8
attention to new and further developments in meat-
...provides current information on product developments Butcher shops' suppliers 256 3,2
processing machines and plants giving best practise-
and news from the food industry.
examples. Butchery schools and research institutions 72 0,9
...focuses on major developments in the food industry and
…gives important background information on the Guilds/specialised associations 40 0,5
provides practicable advice for the daily production life and
techniques and technologies of processing meat and Food wholesalers/large supermarkets 168 2,1
marketing efforts. It consolidates market knowledge with
sausages, and clarifies the legal basis and regulations.
interviews, news and case studies.
…provides an extensive, alphabetised list of purcha-
Actually distributed circulation 7,784 97,3
sing sources, permitting a targeted access to a wide
Target groups: Remaining, archive and voucher copies 216 2,7
range of suppliers.
Decision makers and managers working in the food pro-
…gives assistance to decision-makers. Printed circulation 8,000 100,0
cessing industry as well as suppliers of food processing
machines and equipment for the food industry.
Target groups: Offers as a bilingual publication in English and German
Managers in the meat industry and the manufacturers important professional support for readers in 30 countries
and suppliers of modern meat processing machines. (see address pool). Geographic share:
Due to its bilingualism (German, English), the magazine Year: published in its 11th year in 2019
provides important information for professional support Frequency: published twice a year as a special Europe 6,235 80,1
and further development to companies in 30 countries issue of Middle and South America 529 6,8
(behold address pool). North America 311 4,0
Far East, Asia and Oceania 366 4,7
Independence: independent of an association
Middle East 257 3,3
Year: published in its 35th year in 2019 Africa 86 1,1
Frequency: published 6 times a year (double issues)
Subscription price: Annual subscription price Depending on the editorial focus, we select approx. Total address pool 7,784 100,0
(Germany) E 81 including VAT and postage. Annual 14,500 companies from the overall address pool of
subscription price (other countries) E 95 forwarding 138,521 addresses for the distribution of Ftec, the
expenses included. special issue of FT Meat Technology.Timetable & editorial plan
2019 SPECIAL ISSUE:
PRODUCTION
Technology
MANAGEMENT
Executive topics
TRADE FAIR
CALENDAR
• Automation & conveyor technology •H ygiene technology & concepts
Issue 1 Innovations in the • Eurocarne, Verona (ITA)
food production • Cooling & freezing, flake ice • Measurement & quality control 31.01. - 03.02.2019
CD:31.01.2019 • Industrial floors and walls
PD:04.02.2019 TRADE FAIR SPECIAL: • Mingling & mixing
• Doors and gate systems • Prodexpo, Moscow (RUS)
RD:20.02.2019 IFFA 2019 • Starter, mould and protective cultures 11.02. - 15.02.2019
• Innovations by IFFA exhibitors • foreign object detection & analysis
Issue 2
• Gulfood, Dubai (VAE)
SPECIAL
Comprehensive trade fair preview technology 17.02. - 21.02.2019
CD:01.04.2019 IFFA 2019 • Production technology/concepts • Process-control & Industry 4.0
PD:04.04.2019 Ultimate Trade • Slaughtering & cutting up technology • Conveying technology & logistics
• VIV Asia, Bangkok (THA)
RD:23.04.2019 Fair Edition 13.03. - 15.03.2019
• Spices, additives & auxiliaries
• IFFA, Frankfurt/Main
Issue 3
TRADE FAIR SPECIAL: • Mincing, chopping & crushing •D ata in the meat industry: software (GER)
IFFA follow-up • Smoking & ripening technology & merchandise management 04.05. - 09.05.2019
CD:29.05.2019
reports - Part 1 • Cooking, baking & roasting
PD:03.06.2019 • Occupational safety & workwear
• Interfood, Astana (KAZ)
RD:21.06.2019 SPECIAL: Best practice • Weighing, sorting & labeling • Planner for food production
examples from Eastern Europe 29.05. - 31.05.2019
• Filling, portioning & clipping; • Commercial vehicles & transport • FachPack, Nuremberg (GER)
Issue 4 TRADE FAIR SPECIAL:
Artificial and natural casings 24.09. - 26.09.2019
IFFA follow-up reports - Part 2 •A nalytics for laboratory/quality
CD:24.07.2019 • Cutting techniquies, slicers & saws management
PD:30.07.2019 FachPack & Agroprodmash 2019 • PackExpo, Chicago (USA)
• Packaging technology/materials • Building planning & operating 23.09. - 25.09.2019
RD:20.08.2019 SPECIAL: Best practice examples
from the USA & North America • Technical gases • Animal welfare & halal
• Anuga, Cologne (GER)
05.10. - 09.10.2019
Issue 5 SPECIAL EDITION:
• Convenience production • Cleaning, disinfection & clean room
• Technology for pet food technology, washing plants • Agroprodmash, Moscow
CD:30.09.2019 Efficient & sustainable
PD:02.10.2019 • Drive technology & motors • Safety engineering & fire protection (RUS)
technology for 07.10. - 11.10. 2019
RD:18.10.2019 food production • Transport logistics & belts • Pest control
• Gulfood Manufacturing,
Issue 6 • Disposal technology & Dubai (VAE)
• Ham production:
SPECIAL: Sausage production 29.10. - 31.10.2019
CD:04.12.2019 Injection, curing & tumbling wastewater treatment
Special: Best practice
PD:06.12.2019 • Frozen meat processing • Decentralised energy generation • A+A, Dusseldorf (GER)
examples from
05.11. - 08.11.2019
RD:19.12.2019 Benelux & Scandinavia • Poultry slaughter/processing
All data subject to change without notice.Social media Our editorial department communicates intensively several times a day with industry partners and also end consumers. The specialist magazine is supplemented on Facebook by daily updates developments and news in a professional and entertaining way. Development of the communication on our Facebook page: (Status: November 2018) • Followers: Men 70%, Women 30% • Top age group: 28% men (25 to 34 years) • 53 Reviews: 4,6 of 5 Points (3/2016 to 10/2018) • Peak of the day: 2,341 persons reached (approx. 8 p.m.) • Max. average reach/: approx. 3,000 - 5,000 persons Likes: 04.01.2016: 832 persons 04.04.2016: 1,102 persons 04.10.2016: 2,446 persons 04.04.2017: 3,028 persons 04.10.2017: 3,837 persons 04.01.2018: 4,120 persons 04.04.2018: 4,310 persons 04.11.2018: 5,208 persons
THE FOOD AND MEAT SECTOR ONLINE:
Cross media offer Butchers’ Trade • Meat Industry • Food Industry
is our specialised online magazine for the meat
processing industry and the butchers’ trade,
complementing the trade magazines
Place your advertising message on
fleischnet.de/com and reach decision
makers in the meat industry and
the butchers’ trade.
Offers and services:
fleisch
is now net.de
•C
urrent news for the meat industry and butchers’ optimiz
for ed
trade on weekdays. Smartp all
hones,
iPads u
•e
-Paper: read our magazines online nd Co.
•C
learly structured editorial topics:
– Food: Information and news about products,
research and nutrition facts
–T echnology: offers news about slaughtering,
processing, spices, packaging & logistics as
well as shop building and hygiene
– Butchers': News and events concerning the
butchers’ trade
–W eekly newsletters keep our users updated
about new market developments
–A ttractive services: Suppliers search engine,
dates
– Videos, image sliders and links to social media
platforms
Find all advertising possibilities in our media kit available for download on fleischnet.de/com/mediadaten.Advertising rate list No. 22
Valid from Januar 1, 2019
Standard price b/w multicol. (scale) Standard price b/w multicol. (scale)
1/1 page 1/4 page 1/4 page 1/4 page
Type area
Type area 4.780,00 E 7.500,00 E Type area Type area Type area Type area 1.730,00 E 3.240,00 E
43 x 254 90 x 120 185 x 60
185 x 254 Bleed* 5.280,00 E 8.010,00 E Bleed Bleed Bleed Bleed* 1.895,00 E 3.410,00 E
Bleed
212 x 280 including free link of your E-paper-ad to your homepage 56 x 280 104 x 133 212 x 73 including free link of your E-paper-ad to your homepage
in mm and a free fullsize-banner on fleischnet.de in mm in mm in mm and a fullsize-banner on fleischnet.de for a special
price of 250.00 E
3/4 page 3/4 page 1/6 page
Type ara 4.110,00 E 6.010,00 E
Type area Type area Type area
138 x 254 185 x 180 Bleed* 4.630,00 E 6.650,00 E 90 x 80 Type area 1.350,00 E 2.650,00 E
Bleed Bleed Bleed
152 x 280 212 x 193
including free link of your E-paper-ad to your homepage
104 x 93 1.480,00 E
Bleed* 2.780,00 E
in mm in mm and a free fullsize-banner on fleischnet.de in mm including free link of your E-paper-ad to your homepage
and a fullsize-banner on fleischnet.de for a special
price of 250.00 E
Juniorpage 1/8 page 1/8 page 1/8 page
Type area Type area 3.170,00 E 5.890,00 E Type area Type area Type area
138 x 180 43 x 120 90 x 60 185 x 30 Type area 1.005,00 E 1.840,00 E
Bleed
Bleed* 3.490,00 E 6.210,00 E Bleed Bleed Bleed
152 x 193 including free link of your E-paper-ad to your homepage 56 x 133 104 x 73 212 x 43
Bleed* 1.100,00 E 1.940,00 E
in mm and a free fullsize-banner on fleischnet.de in mm in mm in mm including free link of your E-paper-ad to your homepage
and a fullsize-banner on fleischnet.de for a special
price of 250.00 E
1/2 page 1/2 page Fixed suppl.
supplied Supplements to be supplied folded and
2 pages 5.710,00 E
Type area Type area Type area 3.010,00 E 5.250,00 E untrimmed untrimmed. Trim allowance 3mm on the back, 4 pages 10.090,00 E
90 x 254 185 x 120 212 x 280 5mm on each outside.
Bleed Bleed Bleed* 3.310,00 E 5.550,00 € plus
including free link of your ad and a
3 mm on Required quantity: Fleischer-Handwerk 8,000 /
104 x 280 212 x 133 including free link of your E-paper-ad to your homepage FT/Meat Technology 8,000 / Ftec 15,000 /
back + free fullsize-banner on fleischnet.de
in mm in mm and a free fullsize-banner on fleischnet.de 5 mm outside
Objects, data carriers, and glued-on leaflets are
1/3 page 1/3 page Loose suppl. also considered as supplements. No discount
can be decued fo supplements. up to 25 g/´thousand 285,00 E
Type area Type area Type area 2.110,00 E 4.520,00 E Format up tp
Required quantity: including postal fee
59 x 254 185 x 80 205 x 280
Fleischer-Handwerk 8,000 168,00 E
Bleed Bleed Bleed* 2.330,00 E 4.750,00 E mm
FT/Meat Technology 8,000/ Ftec 15,000
Fee for glued-on
72 x 280 212 x 93 postcards
including free link of your E-paper-ad to your homepage Partial inclusion possibe on demand. Price per thousand, postal fee
in mm in mm
and a fullsize-banner on fleischnet.de for a Full inclusion incl. free fullsize-banner included.
special price of e 250 on fleischnet.de
*Ad in bleed: all prices excluding VAT complete inclusion incl. fullsize- Postal address for fixed, loose supplements and postcards:
Format plus 3 mm trim on each side banner on fleischnet.de Alpha-Teamdruck GmbH, Haager Str. 9, D-81671 MünchenTITEL Gate fold 12.250,00 E Cover strip 6.900,00 E
Inside and outside (front and back) Miscellaneous formats available on demand
including free link of your E-paper-ad to your including free link of your E-paper-ad to your homepage
homepage and a free fullsize-banner on fleischnet.de Cover strip Miscellaneous and a free fullsize-banner on fleischnet.de
1/4 horizontal 4c + bleed up to 1/2 page
(only available for FLEISCHER-HANDWERK)
Corner advertisements available on demand
TITEL Cover gate fold 11.630,00 E
Island advertisements available on demand
1/2 page front side and back of gate fold
including free link of your E-paper-ad to your
including free link of your E-paper-ad to your homepage
homepage and a free fullsize-banner on fleischnet.de
(only available for FLEISCHER-HANDWERK) upper right corner Island adertisment and a fullsize-banner on fleischnet.de for a special price
editorial environment editorial environment
of E 250.00
Front page 4c only 9.860,00 E
TITEL designed by editors Classified advertisements
(only available for FT/Meat Technology)
90mm in width, max. 35mm in height, per mm 4c 18,20 E
43mm in width, max. 75mm in height, per mm 4c 9,10E
Classified ads Classified ads
90mm in width 43mm in width
2. and 3. cover page 4c only 9.230,00 E Job offers/ charged per mm 43mm in widht per mm, b/w 6,80 E
4. cover page 4c only 9.550,00 E Jobs wanted/ charged per mm 43mm in width per mm, b/w 4,00 E
Blend Fees for box numbers 9,00 E
212 x 280
including free link of your E-paper-ad to your
in mm homepage and a free fullsize-banner on fleischnet.de Directory: Minimum run: one year, 43mm in width, per mm b/w 4,95 E
Directory: Minimum run: one year, 43mm in width, per mm 4c 7,10 E
Areas with spot colours for display ads submitted as CMYK each colour 750,00 E
Banderole available on demand Special colours HKS, Pantone etc. 890,00 E
TITEL
including free link of your E-paper-ad to your Special fixed positions: 25 % surcharge on standard price
homepage and a free fullsize-banner on fleischnet.de
Discounts: Within 1 year acc. to rebate scale acc. to quantity scale
Corner panel display 4.900,00 E more than 3 ads 3% 1 page 3%
Front page, 4c only, designed by editors more than 6 ads 5% 3 pages 5%
Banderole
more than 9 ads 10% 6 pages 10%
more than 12 ads 15% 8 pages 15%
more than 18 ads 17% 10 pages 20%
Bookmarks available on demand more than 24 ads 20% 12 pages 22%
No discount can be deducted for additional technical costs and position surcharges.
Special advertisements: all formats available on
In addition no discount can be deducted for advertisements in the directory, for
demand!
occasional advertisements and partial supplements.
Bookmark
Fixed supplements: Discount will be calculated according to the quantity scale
only taking into consideration half the quantity.Package No. 1:
Discount on your campaigns
throughout all our publications!
Quantity and rebate scale are
applicable to combinations of
the following publications: Printing process: sheed-fed offset
Printing details: have to be supplied to us
within three working days after the closing
date for advertisements. Because of
reasons of production we would like to
receive digitalized printing details on CD
or per e-mail to f.hesse@blmedien.de plus
colour print or proof per mail. We would
appreciate you saving the advertisements in
Package No. 2: tiff format or as a printable PDF document,
l Format ads from 1/2 page up as the processing of open documents (such
include a FREE full-size banner as Quark, Freehand ect.) might lead to
errors. Please also make sure that your
(468 x 60 pixels) in your digitalised advertisement has a resolution
branch heading on of at least 300 dpi in CMYK mode. In case
fleischnet.de of delivery of clean drawings, slides pictures
● ALL format ads have a link or reproducable copies, the production of
from the ePaper edition to offset films is charged at a cost price.
your homepage
Terms of Payment:
Discount of 3% for payment in advance; dis-
count of 2% for payment within 10 days after
the date of invoice; without discount until
30 days after the date of invoice at latest.
Banking Connections:
Commerzbank AG, Hilden
IBAN:
DE 58 3004 0000 0652 2007 00
BIC: COBADEFFXXX
Creditor Identifier:
DE 13ZZZ00000326043
The general terms and conditions for
the advertisment trade are applicable.Package No 5:
Insert
Award-Special:
and
award the annual Meat Technology
Award and the Fleischer Handwerk
Package No 4: Award to innovative suppliers and
Your company on the web: service providers of the meat sector.
● 1/6 page screenshot of your Home-
Award winners have the opportunity
page in the hard copy
of publishing their prize winning
● link in the electronic magazine (iPad
product or service in our magazines.
and Smartphone optimized)
● Your winner-ad at unique special
to your Homepage
conditions for the advertisement
1 booked ad 400,00 E
formats of
2 booked ads in subsequent
1/1 4c bleed 8.200,00 E net
issues each 350,00 E
Package No 3: 3 booked ads in subsequent
1/2 4c bleed 5.400,00 E net
Loose insert with follow-up mailing: issues each 300,00 E ● In addition you can use our special
You may use our qualified adresses twice: 4 booked ads in subsequent newsletter service. Just contact us!
● loose insert in the magazine issues each 250,00 E
● direct mailing with the loose insert to the
same adresses including your personal letter
and response detail
Costs depend on the circulation.
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With our publications, services and cooperations the B&L Media-group
has been a partner to the meat and food sector for more than 60 years.
Well established specialised magazines for the butchers’ trade, Seasonal advertising packages
the food and meat industry complemented by an online platform and customer magazines
Individualised customer magazines and calendars Specialist publications covering topics from production
over product presentation to take-away, catering and salesFleischereiPilot
– the Smartphone-
App with search
function for
butcher shops in
cooperation with Website with current news
the German Counter-TV in the butcher shop from and for the meat sector
butchers’
association
DFV
DEUTSCHER FLEISCHER-VERBAND
FLEISCHERVERBAND BAYERN
B&L MedienGesellschaft is a
premium partner of the German
Cooperating partner butchers’ association. The specia-
for special campaigns lised magazine Fleischer-Handwerk
eLearning-Portal lanisto.de and contests e.g. is the official institution of the
for qualified service personnel Homann Snack Star Bavarian butchers’ associationGeneral terms and conditions
for advertisements in newspapers and magazines
1. An “advertisement order” within the meaning not possible in the case of calendars. and default are limited to compensation for for- dent on the advance payment of the sum and on
of the following General Terms and Conditions seeable damage and the compensation payable the settlement of unpaid invoices irrespective of
of Business is a contract with respect to the 7. The publishing house reserves the right to for the advertisement or insert in question. The the terms of payment originally agreed on. Any
publication of one or more advertisements of reject advertisement orders – also individual liability of the publishing house for damages due approved discount shall cease to apply in the
an advertiser or space buyer in a publication for release orders within the scope of a contract – to the lack of characteristics or features that were event of insolvency, compulsory composition pro-
advertising purposes. and insert orders, on account of their content, promised remain unaffected. Complaints must ceedings or a lawsuit.
origin or technical form in accordance with uni- be put forward within four weeks of receipt of the
2. If there is any doubt, advertisements are to be form, objectively justified principles of the publi- invoice and voucher copy. 14. If requested to do so the publishing house
called up for publication within one year of the shing house if their contents violate laws or official will supply an advertiser’s copy with the invoice.
conclusion of the contract. If the advertisement regulations or it cannot reasonably be expected 10. Incoming requests, messages, cards and Depending on the nature and size of the adver-
rate should change after the conclusion of the that the publishing house print them. This also address printouts that are destined for the tisement order up to two clippings, tear sheets,
contract, the Publisher is entitled to charge the applies to orders placed with branch offices, client will be forwarded by the publisher as normal or complete voucher copies will be supplied. If
price in effect according to the price list valid at advertisement offices or representatives.Insert mail, unless the publisher has a right of retention an advertiser’s copy can no longer be procured,
the time of publication orders only become binding for the publishing because the client is in default of payment. In the a legally binding certification from the publishing
house once a sample of the insert has been sub- event of loss of a consignment, the client has no house confirming the publication and distribution
3. Discounts as quoted in the price list are only mitted and approved. Inserts which give the reader right to a price reduction. of the advertisement will take its place.
allowed for advertisements that one client orders the impression that they are part of the newspaper/
for one publication within a year after the ap- magazine on account of their format, or layout, or 11. Proofs will be supplied at the orderer´s 15. The advertiser is to bear the cost of producing
pearence of the first advertisement. include advertisements from third parties, will not express wish. The orderer is responsible for the the necessary artwork and of any substantial modi-
be accepted. The advertiser will be informed imme- correctness of the returned proofs. The publi- fications requested by the advertiser, or for which he
4. If the advertiser has, at the beginning of the diately that his advertising order has been rejected. shing company will act on all corrections to which is responsible, to the design originally agreed on.
one year time limit, ordered multiple advertise- attention is drawn within the period set at the time
ments with claims to a price reduction, and calls 8. The advertiser is responsible for ensuring that of despatch of the proof. 16. Where a contract has been signed for the pub-
in additional advertisements within that time limit, the advertisement text and faultless artwork or lication of a series of advertisements a claim can
he/she has retroactive claims to a price reduction the insert is delivered to the publishing house in 12. In the event that the advertiser does not make be deduced in the event of a reduction in the num-
corresponding to his actual purchase. good time. The publishing house will be prompt an advance payment, the invoice will, as far as ber of copies printed, if a certain circulation was
to demand a replacement for any artwork that possible, be sent five days after publication of the stated in the price list and the circulation dropped
5. If an order is not fulfilled due to circumstan- is visibly unsuitable or damaged. The Publisher advertisement. The invoice is to be paid within by more than 20%. Claims to price reductions are
ces beyond the control of the publishing house, does not accept any liability that handwritten the time period mentioned in the price list as from excluded, however, if the publisher has informed
the advertiser has, regardless of any other legal ads or ads placed by phone and/or changes and the date on which the invoice was received provi- the advertiser in due time of the drop in circulation
obligations which might arise, to reimburse the cancellations made in these ways are factually ded that no other terms of payment or advance (more than 10%) and has offered the advertiser the
publishing house for the difference between correct. The publishing house guarantees the payment has been agreed on in individual cases. choice of withdrawing from the contract.
the discount that was granted and the discount usual printing quality of the booked title within Possible discounts for early payment will be
that would correspond to the amount actually the scope of the means arising from the artwork granted in accordance with the price list. Annual 17. Artwork will only be returned to the advertiser
purchased. No claims on the part of the adverti- submitted. invoices for prints of the category „Bezugsquel- if this has been specifically requested in writing.
ser shall ensue if, owing to force majeure. len“ are due with the publication of the first edition The publishing house is only obliged to keep such
9. If the printed version of the advertisement is of the calculation period at the latest. artwork for a period of three months from the time
6. The publication of advertisements in particular partially illegible, not correct or incomplete, the that the advertisement appeared in print. The
places within the printed work or in particular is- advertiser is entitled to a reduction in payment or 13. In the event that the advertiser defaults or transport risk of all printed documents returned to
sues cannot be guaranteed. Orders for ads that to a replacement advertisement that is free from requests an extension, interest and collection fees the client or third parties by the publisher are at the
are expressly only to be published in specific is- defect, but only to the same extent as the purpo- are charged. If the advertiser defaults the publi- expense of the recipient.
sues or positions in the magazine have to arrive at se of the advertisement was impaired. shing house can defer the implementation of the
the publishers in sufficient time for the advertiser Control data which are missing or defectively prin- remaining current order until payment has been 18. Advertisements with content from competing
to be informed prior to the closing date for adver- ted shall create no claim for the Customer unless made and demand that advance payment is made publishers cannot be accepted.
tisements should it not be possible to execute the something to the contrary has been agreed upon for the remaining advertisements. If there is rea-
order in the requested manner. If the client has between the parties. Claims for compensation sonable or legitimate doubt about the advertiser’s 19. Place of jurisdiction and place of performance
reserved the right to withdraw, a notice period of for collateral negligence, culpa in contrahendo or ability to pay, the publishing house is entitled, even is the office of the publishing house. The contrac-
at least 8 weeks prior to the first month of release wrongful act are excluded. Claims for compensa- while the advertising contract is running, to make tual relationships of the parties are subject to the
must be observed. Withdrawing from contract is tion resulting form impossibility of performance the appearance of further advertisements depen- laws of the Federal Republic of Germany.You can also read
