2018 MEDIA KIT - ADCENTRE
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2018 MEDIA KIT
M I X I N G B US I N E S S W I T H P L E AS U R E
OVERVIEW
The Australian Financial Review Magazine is Australia’s pre-eminent
monthly inserted magazine. We cover matters of style with substance,
and issues of substance with style. That’s not just us talking; it has
been voted best newspaper inserted magazine for five years running, 2013,
2014, 2015, 2016 and 2017 at the Australian Magazine Awards.
Since its launch in 1995, AFR Magazine has maintained an unparalleled
reputation for combining gravitas and glamour in its coverage of business,
politics, travel and leisure, food and wine, sport, health, design, fashion,
watches, jewellery and the arts. It includes authoritative profiles by Australia’s
leading writers and pioneered the reporting of luxury brands in Australia.
AFR Magazine has upped the ante on high quality journalism as well
as setting the benchmark for innovative contemporary magazine design,
featuring award-winning photography and illustration.
AFR Magazine delivers its unique offering to an AB readership that demands
the best; these are the consumers of goods and services at the premium
end of the market.
The magazine, which is printed on quality gloss stock, is inserted into
The Australian Financial Review newspaper on the final Friday of each
month (Power is an exception, publishing on the first Friday in October.
A pre-Christmas Summer edition is also published in mid-December).
AFR MAGAZINE 2
AU D I E N C E
PROFILE
MALE
77% *
FEMALE
23% *
A SOCIAL GRADE
56% *
AB SOCIAL GRADE
78% *
AVG. PERSONAL
INCOME
MEDIA HABITS*
87% of AFR Magazine readers do not
FASHION^ $102k *
Readers spent an average of $2.6k
read women’s fashion magazines. on business wear in the last year.
82% of readers do not read mens Readers spent an average of $2.4k AVG. VALUE OF
lifestyle magazines. on casual wear in the last year. INVESTMENTS
61% of readers do not read business 91% of readers say they are prepared $805k *
and airline titles. to pay more for quality.
Readers are 20% more likely than
WATCHES AND JEWELLERY^ the average senior executive to READERSHIP
AFR Magazine reaches 61% of senior
executives who intend to purchase
agree “I consider myself to be
style-conscious”.
163,000*
a luxury watch in the next 12 months.
AFR Magazine senior executive POWER^
readers are 30% more likely than
CIRCULATION
AFR Magazine reaches:
average to intend to purchase fine 44% of C-Suite executives. 55,817**
jewellery in the next 12 months. 41% of senior business executives
who are IT decision makers.
Senior business decision makers
responsible for a combined
SUMMER 2017
$52 billion in annual business
expenditure.
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for
the 12 months ending October 2017; **ABC September 2017;
^Business Elite Australia Survey, 2014
Women’s Fashion Magazines include: Elle, Harper’s Bazaar, InStyle,
Marie Claire, Vogue Australia, Frankie. Men’s Lifestyle Magazines
include: Inside Sport, Men’s Health, Men’s Fitness, GQ. Business and
Airline Titles include: Time, Qantas, Virgin Australia Voyeur, Jetstar,
The Monthly.
AFR MAGAZINE 3
AU D I E N C E
PROFILE
FINANCE/INVESTMENTS*
AFR Magazine readers are
investment savvy.
87% more likely to have a Self
Managed Super fund.
Average value of their investment
portfolio is $805k.
AUTO*
Readers are 57% more likely than
the general population to want a
SUV/4WD/4X4 or a Wagon.
Readers are willing to spend more than
$37k on their next car purchase.
PROPERTY*
AFR Magazine readers are 16% more
likely to be home owners.
They are 75% more likely to have
investments over 500k.
AFR Magazine reaches 44%
of all senior business executives
who are real estate business
decision makers.^
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending October 2017; ^Business Elite
Australia Survey, 2014
Women’s Fashion Magazines include: Elle, Harper’s Bazaar, InStyle, Marie Claire, Vogue Australia, Frankie. Men’s Lifestyle
Magazines include: Inside Sport, Men’s Health, Men’s Fitness, GQ. Business and Airline Titles include: Time, Qantas, Virgin
Australia Voyeur, Jetstar, The Monthly.
AFR MAGAZINE 4
E AC H M O N T H
SECTIONS
FRONT
A lively introductory section where you
meet the kinds of company we keep:
the innovators, the creative leaders,
the style gurus. Front works as a taster
for all that follows in the wide world of
the AFR Magazine.
FASHION
Leading stylist Virginia van
Heythuysen sources luxury brands and
exclusive, contemporary clothes and
accessories to create a narrative for
the magazine’s impeccably styled and
photographed fashion pages.
OBJECTS
A top-end product section that
showcases the latest objects of desire
from high-tech to high-luxe or simply
fun, compiled and photographed by
Frances Mocnik.
HUME
International Fashion Editor Marion
Hume contributes an informed and
lively column covering ideas, trends
and issues in the fashion business.
Based in London and a regular at the
northern hemisphere fashion shows,
Hume also profiles major industry
figures throughout the year.
WATCH
Australian Financial Review watch
editor Bani McSpedden is the region’s
most authoritative writer on matters
horological. In his monthly column,
McSpedden trains the loupe on the
people, products and trends that
keep things ticking. He also helms our
biannual Watch inserted magazines
and our Women’s Watch Special in May.
JEWEL
A monthly page to lust over, we look
at the best the jewellery sector has
to offer, from high end creations by
the world’s top luxury maisons to
innovative local artisans. Visually
sumptuous, this leads into our annual
Jewellery special in December.
AFR MAGAZINE 5
E AC H M O N T H
SECTIONS
DESIGN DRINKS TRAVEL
Design editor Stephen Todd assesses Our monthly drinks page covers the Sophisticated Traveller editor Fiona
the latest products, trends and thinking best the Australian and international Carruthers covers luxury travel in all
from the creative coalface. His brief drinks sector serves up, from top shelf its forms, from reports on the best,
spans everything from art, architecture wines and champagnes to artisanal newest and hippest places to eat,
and furniture design to gardens, homes spirits, authored by the best writer in drink and stay both here and abroad,
and lighting. As a former long-time the business, Max Allen. We talk to the to new developments in air travel and
resident of Paris, Todd brings a global makers, taste and assess their product profiles of the travel industry’s most
perspective to his beat, which culminates and report on trends before you’ve influential people.
in his Best Designs of 2018 in Summer. noticed them.
OTHER PASSIONS
FOOD BOOKS This long-running and much loved
Preeminent food writer Jill Dupleix Books writer Nicole Abadee reads the back-page column identifies people
covers the tasty side of life, infusing best new releases in fiction, non-fiction from the worlds of business, politics
her snippets on new dishes, hot and illustrated books from Australia and the arts whose off-duty pursuits.
restaurants, crockery and trends with and abroad, then assesses which of
a premium and decidedly international those you should know about - and read.
flavour. On top of her monthly column Each month Abadee also interviews
Dupleix helms our July Food & Wine a prominent person on their reading
issue. habits, and at year’s end compiles
Best Books 2018.
AFR MAGAZINE 6
S I G NAT U R E I S S U E S
F E AT U R E S
FEBRUARY
INNOVATION
We go behind the buzz word to look
at some of the most interesting change
agents operating in Australia and
beyond, and train our crystal ball on
the developments that are changing
the world.
MARCH
ARTS & CULTURE
Some of the most creative people
operating on the national and
international arts scenes are profiled
in this visually sumptuous, intellectually
and emotionally satisfying issue. It
also provides an in-depth look at some
THE ARTS ISSUE of the globe’s most intriguing cultural
MARCH 2017
developments and trends.
APRIL & SEPTEMBER
FUNNY FASHION
MONEY
The serious business of
making people laugh
Helmed by international fashion editor
Marion Hume and stylist Virginia van
Heythuysen, these much-loved issues
are always ahead of the pack, and are a
must-read for anyone interested in
particular focus on the outstanding
fashion. We profile the industry leaders
releases from the first quarter Geneva
you should know about, flag key
and Basel fairs. The May issue also
trends for the coming year and
includes a travel component to whet
analyse the ways in which what we
Dance Liam Scarlett / Art Tracey Moffatt / Theatre Michael Cassel readers’ appetites for that mid-winter
wear continues to evolve. Needless
Em Rusciano
break, overseen by Fiona Carruthers,
to say, we also feature a lot of very
editor of our quarterly sister publication
stunning creations.
Elon Musk’s battery bet
South Australia flicks the switch
Cool Japan
Tokyo’s creative genius
Passport to prosperity
Australian tech tackles India
Sophisticated Traveller.
MAY
DECEMBER 2017
JUNE
9-PAGE
JEWELLERY
SPECIAL
PHILANTHROPY LIST AND WEALTH & RICH 200
WOMEN’S WATCH SPECIAL This issue includes as an inserted
This issue includes the definitive list of magazine the definitive annual
the country’s top philanthropic givers, snapshot of Australia’s wealthiest
plus a women’s watch special written people, the Financial Review Rich 200.
and edited by our peerless watch editor, The magazine tracks the changing
Bani McSpedden. Long outnumbered by face of wealth in Australia – who has
men’s timepieces, women’s watches
AT HOME WITH
FRANCIS FORD it and what they are doing with it –
COPPOLA have come into their own in recent and charts shifting attitudes to
years, with the release of wonderful everything from philanthropy and
“Business and art – it’s all timing.”
embellishment and complications. We luxury to work and play.
By Fiona Carruthers
celebrate the best of them, with a
AFR MAGAZINE 7
S I G NAT U R E I S S U E S
F E AT U R E S
JULY NOVEMBER THE YEAR’S BEST BOOKS WHERE TO TRAVEL IN 2018 MAX ALLEN’S FAVOURITE FIZZ
FOOD & WINE YOUNG RICH AND INNOVATORS
This issue celebrates those behind the The Young Rich and Innovators issue
SUMMER 2017
meals, wines, spirits, venues, designers, will include the Young Rich list
crockery, glassware and kitchen (Australia's 100 wealthiest people aged
implements on everyone’s lips in 2018. 40 and under) as a centre bound WATCH
+
With contributions from the AFR’s food supplement. The main book will feature
MAGAZINE
writer Jill Dupleix and the Financial profiles of some of the young
Review’s drinks writer, Max Allen, as entrepreneurs who are on the list. The
well as other experts in the field, it is issue will also include pieces about the
one to savour. best in innovation, drawing upon the
businesses run by our Young Rich “I didn’t cry
AUGUST listers, as well as further afield. at the time.
I cried all those
WATCH years later.”
This issue features an inserted magazine DECEMBER The battle for love that
Harry Triguboff could not win.
By Geoff Winestock
that treats watchmaking as the serious CHRISTMAS ISSUE: JEWELLERY
business it has become, catering to SPECIAL & WINE GUIDE
industry insiders and watch lovers alike. If you love bling and all things beautiful, T H E FA S H I O N I S S U E
Watch is edited by the region’s pre- this issue is for you. The annual
eminent horological commentator, Bani jewellery special looks at some of the SEPTEMBER 2017
McSpedden, who is watch editor for The most fascinating jewellers working
Australian Financial Review and today and previews the best of the pre-
watch-next.com. The August issue also Christmas releases, from big luxury
includes features from a wide range of houses and independent artisans
sectors and, like May, a compelling alike. It also includes Max Allen’s much-
travel component helmed by anticipated annual top 20 wines, a
Sophisticated Traveller editor Fiona rip-out-and-keep guide to your pre-
Carruthers. Christmas bottle shop visit.
OCTOBER SUMMER
POWER WATCH & BEST DESIGNS,
BATTLE FOR THE BEACH
The one that everyone in Canberra BEST BOOKS & BEST How resort wear became the hottest thing in fashion
By Katarina Kroslakova
wants to be in, this flagship issue ranks SUMMER DRINKS Plus Hidden above Hermès / The designer who trumped the fashion world / Remaking Hugo Boss
Australia’s most significant players This issue includes the third of our
across the political, business and authoritative annual Watch inserts, T H E FA S H I O N I S S U E
cultural arenas, as well as across a host which brings the most exciting new
of sectors from sport and property to
APRIL 2017
timepieces to the attention of our
information technology, law and cashed-up readers just in time for
banking. In so doing it presents a Christmas. The Summer issue also
snapshot of power in 2018. We also cast includes design editor Stephen Todd’s MY
our analytical gaze more widely, looking assessment of the best designs of 2018, ISLAND
HOME
at the trends sweeping the globe and books writer Nicole Abadee’s take on Lang Walker’s Fijian gamble
By Fiona Carruthers
putting unexpected players into the masterpieces to stockpile for
positions of power. Given what is summer and wine writer Max Allen’s
happening around the world, this is one tasting notes on the best drinks for the
not to miss. festive period.
plus MARION HUME on José Neves.Farfetch / Johnny Coca.Mulberry / Ian Rogers.LVMH
AFR MAGAZINE 8
A DV E RT I S I N G R AT E S & D E A D L I N E S
FINANCIAL REVIEW MAGAZINE ADVERTISING RATES
FREQUENCY Casual 3x 6x 9x 12x 15x 18x 21x 24x
Double Page Spread $33,300 $32,800 $32,350 $31,850 $31,450 $31,050 $30,500 $30,150 $29,700
Double Page Spread INC GST $36,630 $36,080 $35,585 $35,035 $34,595 $34,155 $33,550 $33,165 $32,670
Full Page $17,500 $17,250 $17,100 $16,800 $16,450 $16,250 $16,100 $15,900 $15,550
Full Page INC GST $19,250 $18,975 $18,810 $18,480 $18,095 $17,875 $17,710 $17,490 $17,105
1/2 Page $10,800 $10,650 $10,550 $10,400 $10,200 $10,000 $9,800 $9,700 $9,500
1/2 Page INC GST $11,880 $11,715 $11,605 $11,440 $11,220 $11,000 $10,780 $10,670 $10,450
Junior Page $9,950 $9,800 $9,700 $9,550 $9,350 $9,250 $9,100 $9,000 $8,900
Junior Page INC GST $10,945 $10,780 $10,670 $10,505 $10,285 $10,175 $10,010 $9,900 $9,790
1/3 Page $9,200 $9,000 $8,900 $8,800 $8,650 $8,500 $8,400 $8,300 $8,200
1/3 Page INC GST $10,120 $9,900 $9,790 $9,680 $9,515 $9,350 $9,240 $9,130 $9,020
POSITION LOADS
INSERT RATES (SINGLE SHEET) QUANTITIES
1st Inside Front Cover Spread 40%
National $27,550 143,000
2nd Inside Front Cover Spread 35%
National INC GST $30,305
3rd, 4th Inside Front Cover Spread 30%
NSW/Canberra $11,590 61,000
1st Right Hand Page 40%
NSW/Canberra INC GST $12,749
2nd Right Hand Page 35%
VIC/TAS $7,220 37,000
3rd, 4th, 5th Right Hand Page 30%
VIC/TAS INC GST $7,942
6th, 7th, 8th, 9th Right Hand Page 25%
QLD $3,458 19,350
1st, 2nd Left Hand Page 30%
QLD INC GST $3,804
3rd, 4th, 5th, 6th Left Hand Page 15%
SA $1,235 6,000
On Contents 30%
SA INC GST $1,359
Opposite Contents 40%
WA $1,938 10,150
Opposite Contents 2 30%
WA INC GST $2,132
1st Double Page Spread After Contents 25%
NZ $760 5,300
2nd Double Page Spread After Contents 20%
NZ INC GST $836
Right Hand Page 15%
Centre Spread 30%
Inside Back Cover 20%
FINANCIAL REVIEW MAGAZINE DEADLINES 2018
Outside Back Cover 50%
Gatefolds 40% Edition On Sale Booking Material Cancellation
Other 15% FEBRUARY Fri, 2 Feb 2018 Fri, 22 Dec 2017 Fri, 5 Jan 2018 Fri, 20 Oct 2017
MARCH Fri, 23 Feb 2018 Fri, 12 Jan 2018 Thur, 25 Jan 2018 Fri, 10 Nov 2017
APRIL Fri, 6 Apr 2018 Fri, 23 Feb 2018 Fri, 9 Mar 2018 Fri, 22 Dec 2017
Rates effective from 1 January - 31 December 2018
MAY Fri, 27 Apr 2018 Fri, 16 Mar 2018 Thur, 29 Mar 2018 Fri, 12 Jan 2018
Booking Deadline:
JUNE Fri, 25 May 2018 Fri, 13 Apr 2018 Fri, 27 Apr 2018 Fri, 9 Feb 2018
6 weeks prior to publication date
JULY Fri, 29 Jun 2018 Fri, 18 May 2018 Fri, 1 Jun 2018 Fri, 16 Mar 2018
Material Deadline:
AUGUST Fri, 27 Jul 2018 Fri, 15 Jun 2018 Fri, 29 Jun 2018 Fri, 13 Apr 2018
4 weeks prior to publication date*
SEPTEMBER Fri, 31 Aug 2018 Fri, 20 Jul 2018 Fri, 3 Aug 2018 Fri, 18 May 2018
Cancellation Deadline:
OCTOBER Fri, 5 Oct 2018 Fri, 24 Aug 2018 Fri, 7 Sep 2018 Fri, 22 Jun 2018
9 weeks prior to publication date
NOVEMBER Fri, 26 Oct 2018 Fri, 14 Sep 2018 Fri, 28 Sep 2018 Fri, 13 Jul 2018
*Watch Magazine specs differ from the main book,
DECEMBER Fri, 30 Nov 2018 Fri, 19 Oct 2018 Fri, 2 Nov 2018 Fri, 17 Aug 2018
available upon request
PRE XMAS Fri, 14 Dec 2018 Fri, 2 Nov 2018 Fri, 16 Nov 2018 Fri, 31 Aug 2018
PRODUCTION INFORMATION TECHNICAL SPECIFICATIONS ADVERTISING MATERIAL
Published: Last Friday of every month, AFR Magazine accepts advertising material CONTACT & DELIVERY
except pre-Christmas. in digital format only. Advertising Production Unit
For advertising information, please contact: Please refer to the specification page at Fairfax Media, Level 3, 1 Darling Island Road,
Angela Tesoriero on adcentre.com.au/ad_specs/afr-magazine/ Pyrmont NSW 2009
Phone: (02) 9282 1939 or Phone: 02 9282 3322
Email: a.tesoriero@fairfaxmedia.com.au
Email: adprodunit@fairfaxmedia.com.au
Centrespread and IFC may be pre-empted by
creative production executions.
AFR MAGAZINE 9
A F R M AGA Z I N E SA L E S
CO N TA C T S
AFR Magazine has achieved a strong position in the media landscape.
The magazine’s advertising sales team is committed to providing clients and their
agencies with a creative and comprehensive service.
NSW/VIC EUROPE
Head of Luxury Robert Logan
Nerissa Corbett Tel + 44 (0) 208 579 4836
Tel: (02) 9282 2096 rlogan@robertlogan.co.uk
ncorbett@fairfaxmedia.com.au
NEIL BOWMAN
Tessa Maughan Tel + 649 419 0561
Junior Brand Manager, Luxury neil@mckaybowman.co.nz
Tel: (02) 9282 2252
tessa.maughan@fairfaxmedia.com.au NEW YORK
Conover Brown
QLD Tel + 212 213 8383
QLD State Director sales@worldmediaonline.com
Jodie Bignall
Tel: (07) 3835 7530 HONG KONG
jodie.bignall@fairfaxmedia.com.au Zinnia Yu
Tel: + 852 2516 1515
SA/NT zinnia.yu@publicitas.com
State Advertising Manager
Brad Barber JAPAN
Tel: (08) 8210 1112 Manami Morishita
bbarber@fairfax.com.au Tel: + 81 3 3584 6420
morish@bunkoh.com
WA
State Advertising Manager SINGAPORE
Liz Molyneux Peggy Thay
Tel: (08) 9423 8903 Tel: + 65 6836 2272
lmolyneux@fairfaxmedia.com.au pthay@publicitas.com
LONDON Dubai
Brett Warren Komal Jadhwani
Tel: +44 (0) 20 7099 7992 Tel: + 9714 342 2112
bwarren@warren-media.com komalj@intermedia-gulf.com
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