Reach new heights Media Kit 2020
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Reach new heights
Media Kit 2020
Reach new heights
We’re champions of better in everything we do. Our dedicated team will work with you
to bring your brand to life and present new opportunities to our audience that surprise
and delight. Through our engaging channels online, in-lounge and in-flight we create a
seamless experience in the customer journey.
We believe heart-felt, genuine connections are what set us apart. The guest experience
is fundamental in all we do, and this means that as our advertiser and brand partners
you can reach new heights and connect with our valued guests at a time when their
engagement is at its highest – when they are relaxed and open to messaging.
3.5+ 24+ 3000+ Over 9 Over
million
7 85.8%
million million flights
throughout Australia
million monthly brand
interactions through
Reliable and
Trusted On Time
lounge guest guests carried Velocity Virgin Australia Performance
and the world
visits annually annually each week members Adspace *BITRE Jan 2019
2 Virgin Australia Adspace Media Kit
Award winning
How we stand
out from the rest
Best Cabin Crew in the World, 2019 AirlineRatings 2018 Program of the Year, 2018 Velocity Frequent Flyer,
Ranked #5 Airline in the World, 2019 AirlineRatings 2018 Best Elite Program, 2018 Velocity Frequent Flyer, Enjoy all-inclusive
2018 Best Customer Service, 2018 Velocity Frequent Flyer, fares
2018 Best Redemption Ability, 2018 Velocity Frequent Flyer
The Freddie Awards
Enjoy up to 40%
extra leg room with
Economy X
Food and
beverages on
all flights
In-flight
entertainment
and WiFi*
*In-flight entertainment not available on
ATR aircraft and Alliance operated flights.
*WiFi rolling out across the
Virgin Australia fleet.
3 Virgin Australia Adspace Media Kit
Guests
As one of the largest airlines in the
Asia-Pacific region, we’re in the enviable
position of carrying more than 24,000,000
guests each year, providing advertisers the
opportunity to reach our uniquely engaged
guests through multiple touch points of
their journey with us.
4 Virgin Australia Adspace Media Kit
Leisure guest profile
Age Gender Income Household Status
13% 39%
28% 18-29 yrs
60+ yrs
26% 26%
21%
20% 13% 14% 13% 12%
30-39 yrs 11% 9% 7% 4%
22%
50-59 yrs
16%
40-49 yrs
38% 62%
Male Female
$0-
$29,999
$30,000-
$49,999
$50,000-
$79,999
$80,000-
$119,999
$120,000
and over
Older
couple/
single
Young
couple,
no kids
Household Household
with adult with school-
kids
Young,
single,
Household
with pre-
aged kids living alone school kids
Group
flatting
Business guest profile
Age Gender Income Household Status
9%
18-29 yrs
24% 50% 25%
11% 30-39 yrs 21%
60+ yrs
29% 15%
14% 13%
3% 4% 9% 7% 3%
26%
50-59 yrs
30%
40-49 yrs Male
32%
Female
$0-
$29,999
$30,000-
$49,999
$50,000-
$79,999
$80,000-
$119,999
$120,000
and over
Older
couple/
single
Young
couple,
no kids
Household Household
with adult with school-
kids
Young,
single,
Household
with pre-
aged kids living alone school kids
Group
flatting
All guests
Internet Use Magazine Use Download/Stream Activity Devices Used To Access The Internet
TV Shows Smart phone
Music Tablet
Heavy Heavy Movies Computer
Medium Medium Video Internet-enabled TV
Light Light E book Gaming console
5 Virgin Australia Adspace Media Kit
The connected journey
2-14 hrs
average flight
Our media channels play a very special role in the guest experience.
time (domestic &
Our dedicated team work hard to present new opportunities to our audience that international)
surprise and delight, through various channels. Our dynamic content is entertaining,
relevant and most of all enjoyable, further enhancing the overall Virgin Australia
experience.
We believe this careful consideration is what sets us apart. The guest experience is
fundamental to all we do, and as our advertising and brand partners this means that
you too can reach and connect with our valued guests. 59%
of Virgin Australia
guests are leisure
travellers
65 mins
average time at
terminal (prior to
boarding)
6 Virgin Australia Adspace Media Kit
Media that adds to the guest experience
Inspired planning
1. Pre-flight
2. In-flight
3.
& booking • Lounge digital screens • In-flight entertainment
• Flight itineraries • Lounge exit decal • In-flight WiFi
• Happy Hour • Lounge magazine • Virgin Australia magazine
• virginaustralia.com placement
• Coming soon: Virgin
• travel.virginaustralia.com • Lounge pole wraps Australia’s online retail
shopping portal
• V-mail eDM • Lounge activation zone
• Lounge tent cards
• Boarding passes
7 Virgin Australia Adspace Media Kit
INSPIRED
PLANNING &
BOOKING
1.
Virgin Australia operates over 3000+
flights per week including domestic, short
haul and long-haul international. Giving
your brand a connected audience will give Australia ranks
1st
you the time and space to create the depth
of connection you need throughout the
customer journey globally for visitor
spend per trip.
50%
of all Virgin
Redwood, Rotorua, New Zealand Australia guests
book through
our website.
8 Virgin Australia Adspace Media Kit
PLANNING
BOOKING
virginaustralia.com travel.virginaustralia.com V-Mail eDM Happy Hour Flight Itineraries
Over four million visitors Inspiration hub for our Communicate directly Happy Hour is an Target consumers during
visit our homepage each guests. Contextually with those who want to exclusive sale every the print stage of their
month to find the best integrate your brand be the first to know about Thursday 4pm-11pm with planning, booking and
solution for their next through content or leader our best flight specials, the best offers on flights, guest travel experience.
journey whether that be board placements. Happy Hour sales alerts, holidays and much more.
business or leisure. holiday packages and Can’t wait? Check out our
partner deals. latest best fares.
Digital Ratecard and Deadlines
ASSET AUDIENCE FORMAT RATECARD
BOOKING DEADLINE: min. 1 week prior to go live date
Flight Itinerary 300,000 ave imps / month 728 x 90px Leaderboard $120 CPM
Happy Hour (On sale) 470,000 ave views / month 300 x 250px MREC $5,000 per placement/week
MATERIAL DEADLINE: 1 week prior to go live date
Happy Hour (Off sale) 300,000 ave imps / month 300 x 250px MREC $45 CPM
Virgin Australia Homepage 2,500,000 ave imps / month 728 x 90px Leaderboard $45 CPM
Virgin Australia Travel Page 195,000 ave imps / month 728 x 90px Leaderboard $45 CPM
V-Mail - Specials 1,500,000 subscribers 300 x 250px MREC $10,000 per send
All rates are exclusive of GST
9 Virgin Australia Adspace Media Kit
PRE-FLIGHT
We’ve raised the bar.
2.
Whether waking up with a cup
of freshly made barista coffee
or relaxing with a glass of wine,
Virgin Australia Lounges aim to
make flying a pleasure.
75 mins
3.5+ average time spent in
the Virgin Australia
Lounge
million
Lounge guest
visits annually
10 Virgin Australia Adspace Media KitDomestic lounge guest profile
Age Gender Income Household Status
17% 7%
60+ yrs
18-29 yrs 55% 22%
19%
16% 16%
25%
22% 12% 9%
26% 30-39 yrs
50-59 yrs 3% 4% 5% 5%
28%
70% 30%
Male Female
$0-
$29,999
$30,000-
$49,999
$50,000-
$79,999
$80,000-
$119,999
$120,000
and over
Visiting
friends
or family
Business To visit
client,
suppliers
To meet Conference
with
collegues
convention
Fly in
fly out
business
Other
40-49 yrsPre-flight opportunities
Reach Melbourne Reach
282,459 Activation 306,866
guests each room 82,196 guests each
month. guests month.
Lounge digital screens Activation zones Sampling Tent cards
A total of 32 screens across eight Premium locations with Perfect for new product launches or Strategically positioned throughout
lounges, your 15” or 30” TVC will be on opportunities for sampling, product seasonal celebrations with premium our lounges. Exclusive to one
loop once every three minutes and is a demonstrations and immersive countertop locations. advertiser each month.
great way to reach our guests during brand experiences. Four-week minimum opportunity, Reach 306,866 guests each month.
their lounge visit where dwell times Monthly average lounge guests: reach all guests across our five Four-week minimum opportunity.
average 75 minutes! lounges, or geo-target by lounge
• Sydney 76,292 guests Lounge guests per month:
Reach 282,459 guests each month. Monthly average lounge guests:
• Melbourne 82,196 guests • Sydney 76,292 guests
Lounge guests per month: • Sydney 76,292 guests
• Brisbane 61,790 guests • Melbourne 82,196 guests
• Sydney 76,292 guests (11 screens) • Melbourne 82,196 guests
• Perth 23,786 guests • Brisbane 61,790 guests
• Melbourne 82,196 guests (6 screens) • Brisbane 61,790 guests
• Canberra 11,248 guests • Adelaide 19,696 guests
• Brisbane 61,790 guests (4 screens) • Perth 23,786 guests
Melbourne Activation room • Perth 23,786 guests
• Canberra 11,248 guests (3 screens) 82,196 guests • Canberra 11,248 guests • Canberra 11,248 guests
• Perth 23,786 guests (2 screens)
• Cairns 5,599 guests
• Cairns 5,599 guests (2 screens)
• Mackay 4,711 guests
• Gold Coast 18,061 guests (2 screens)
• Gold Coast 18,061 guests
• Darwin 3,487 guests (2 screens)
• Darwin 3,487 guests
12 Virgin Australia Adspace Media KitPre-flight opportunities
Reach Reach
306,866 500,000
guests each guests each
month. month.
Lounge pole wraps Sydney lounge exit decals Magazine placement Virgin Australia boarding passes
Premium positions, offering high Exclusive signage to engage with Opportunity to place publications Place your brand on the back of our
visibility in areas of high traffic. guests exiting the lounge and within the lounge environment. boarding passes. Reach the 32% of
• Sydney 76,292 guests prior to boarding their flight. This Reach 306,866 guests each month. Virgin Australia travellers who check
opportunity is only available at in at counters across our busiest
• Brisbane 61,790 guests • Sydney 76,292 guests
the Sydney lounge and comprises domestic ports.
• Adelaide 19,696 guests one large panel either side of the • Melbourne 82,196 guests
Total Network Opportunity to See
• Perth 23,786 guests escalator. • Brisbane 61,790 guests 500,000 approx. per month.
• Sydney 76,292 guests • Adelaide 19,696 guests
• Perth 23,786 guests
Did • Canberra 11,248 guests
you know? • Cairns 5,599 guests
Average lounge visit • Mackay 4,711 guests
time is 75 minutes, with • Gold Coast 18,061 guests
your ad on loop every
three minutes, guests in
the lounge will see your 1.2 • Darwin 3,487 guests
ad 25 times! million
boarding passes
printed on average
per month
13 Virgin Australia Adspace Media KitVirgin Australia Lounges are located at Adelaide, Alice Springs,
Brisbane, Cairns, Canberra, Darwin, Gold Coast, Mackay, Melbourne,
Perth and Sydney domestic airports. The Virgin Australia Lounge
is open seven days a week from 60 minutes prior to our first flight
departure until our last flight is called for boarding.
14 Virgin Australia Adspace Media KitPre-flight ratecard & deadlines
ASSET SHARE OF VOICE FORMAT DURATION RATECARD
Lounge digital screens (National) SOV 1 in 18, 3 min loop cycle 10” TVC 1 month $30,000 per 10” national spot
SOV 1 in 12, 3 min loop cycle 15” TVC 1 month $40,000 per 15” national spot
SOV 1 in 6, 3 min loop cycle 30” TVC 1 month $60,000 per 30” national spot
SOV 1 in 3, 3 min loop cycle 60” TVC 1 month $80,000 per 60” national spot
Lounge digital screen (geo target) SOV 1 in 6, 3 min loop cycle 30” TVC 1 month $3,500 per screen, per lounge
SOV 1 in 3, 3 min loop cycle 60” TVC 1 month $5,250 per screen, per lounge
Magazine placement 12-month placement Magazine 1 month $1,500 per placement
Magazine placement 6-month placement Magazine 1 month $2,000 per placement
Promotional zone (stand and display) 100% airport-specific SOV Zone 1 week $9,000 per 7 days
Sampling (Product/service) 100% airport-specific SOV 1 week $3,000 per week
Tent cards 100% airport-specific SOV 1 week $2,500 per week
Lounge signage poles - Sydney x 3 poles, Brisbane x 4 poles 100% airport-specific SOV 1 month $9,000 per pole
Exit decal (Sydney) 100% airport-specific SOV 1 month $20,350
Domestic boarding passes 100% national SOV Print 1 month $30,000 per month
Domestic boarding passes (geo target by airport) 100% airport-specific SOV Print 1 month $6,000 per month, per port
All rates are exclusive of GST
BOOKING DEADLINE: 45 days prior to start date
MATERIAL DEADLINE: 30 days prior to start date
Channel-specific material specifications and delivery method will be provided at time of booking
*Guidelines, terms and conditions apply and are approved on a base-by-case basis at the discretion of Virgin
Australia. For further information please speak to your Virgin Australia representative.
15 Virgin Australia Adspace Media KitIN-FLIGHT
EXPERIENCE 3.
With Virgin Australia’s award-winning
in-flight entertainment, including TV shows,
music audio and more, you can connect
with our guests they are are relaxed and
open to messaging.
2-14 hrs
average flight
time (domestic &
international)
50%
of travellers are
more engaged
when in-flight than
on the ground.
16 Virgin Australia Adspace Media KitIn-flight
entertainment system
Once on board, guests have Virgin
Australia’s in-flight entertainment
system at their finger tips. Designed
to entertain all ages with hundreds
of hours of new release and classic
movies, TV favourites, engaging
games and mood-satisfying music,
there really is something for
everyone.
Virgin Australia continues to
lead the content charge and
understands the desire for video on
demand from guest travellers and
advertisers alike. An exclusive and
dedicated content channel provides
super savvy marketers with up to
100 minutes of native content each
month. For advertisers driving
brand awareness and call-to-action,
the entertainment system also
allows 15” TVC opportunities that
appear prior to content.
Sponsor-ready Wireless Seatback
content channels Complimentary
559,694+ 166,000+
726,000+ in-flight entertainment
wireless and viewers every viewers every
OTS per
month
seatback options month month
17 Virgin Australia Adspace Media KitIn-flight WiFi
Currently, Virgin Australia is the
only Australian airline flying
internationally with onboard WiFi, as
well as a growing number of domestic
destinations too. Which means you
can fly through your work. Or keep
up with news… while it’s still new. And
if your flight isn’t currently equipped
with WiFi, stay tuned – we’re
IN-FLIGHT BOOKING DEADLINES
continuing to roll out the service
In-flight entertainment systems: 45 days prior to 1st of month start date
across more of our fleet.* Sponsored content channel: 45 days prior to 1st of month start date
WIFI seat back card: 45 days prior to 1st of month start date
Once onboard, you’ll have a 800,000+ In-flight WIFI digital display: 2 weeks prior to go-live date
choice of internet services, monthly
complimentary across impressions IN-FLIGHT MATERIAL DEADLINES
domestic routes, and a small In-flight entertainment systems: 30 days prior to 1st of month start date
Sponsored content channel: 30 days prior to 1st of month start date
fee for international routes. WIFI seat back card: 30 days prior to 1st of month start date
In-flight WIFI digital display: 2 weeks prior to go-live date
In-flight deadlines & rates
ASSET OPPORTUNITY TO SEE FORMAT DURATION RATECARD
Entertainment in-flight system (Seatback) 166,000 ave sessions / month TVC max 2 x 15” spots on loop 1 month $5,000 per spot
Entertainment in-flight system (Wireless) 560,000 ave sessions / month TVC max 6 x 15” spots on loop 1 month $12,000 per spot
Sponsored channel fee 726,000 OTS / month Channel Icon 1 x 30” WIFI TVC 6 month minimum sponsorship $20,000 per channel, per month
Video content on sponsored channel Video 6 month minimum placement $4,000 per video, per month
WIFI seat back card 1,500,000 OTS / month 1pp full page 3 month minimum placement $130,000 per 3 months
IFE wireless display banner 560,000 ave imps / month Banner SOV 1 in 2 sponsorship 1 month $22,000 per placement
In-flight WIFI video 160,000 ave sessions / month 1 x 30” video 1 month $20,000 per placement
In-flight WIFI Digital display 160,000 ave imps / month Leaderboard sponsorship 1 month $12,000 per month
In-flight WIFI Digital display 160,000 ave imps / month Premium ad unit sponsorship 1 month $10,000 per month
In-flight WIFI MREC 160,000 ave imps / month MREC SOV 1 in 3 1 month $6,000 per month
All rates are exclusive of GST
18 Virgin Australia Adspace Media Kit510,000
In-flight magazine monthly
& content readers
opportunities
61.6%
The monthly in-flight magazine of readers
is the jewel in Virgin Australia’s are aged
in-flight entertainment crown. 35-64
Carefully curated content provides
Virgin Australia’s 24+ million guests
with a refreshing and inspirational
read to further enhance their travel
experience, no matter when where
or why they’re travelling.
Crafted for maximum reader
enjoyment, the magazine reaches
a captive and an otherwise hard-
to-reach traveller audience at a
High annual
time where engagement and the household incomes
opportunity to influence decision- 59,000 readers have
making is at its highest. a HHI $100-$199k.
This presents a desirable 57,000 reader have
a HHI $200k-
opportunity for advertisers to
$300k+
align their brand and start a closed
conversation with a motivated,
decisive audience through display Readership Insights
advertising, advertorial or bespoke • 55.6% male | 44.4% female • 47.1% Social grade AB
native executions. • 73,000 readers have children under • 76.7% of readers are employed
18 at home, this is 23 times greater • 83.4% of readers have travelled
than the national average domestically in last 12 months
• 77.8% of readers own or are paying • 49.4% of readers have travelled
off their home internationally in last 12 months
19 Virgin Australia Adspace Media KitIn-flight magazine
sections & six-month
planner
The Virgin Australia magazine injects the joy back into travel and
lays the Virgin Australia and partner network at your feet. We
help you unearth new discoveries and unforgettable experiences
with straight-talking content that comes at things differently.
AUGUST SEPTEMBER
Shorts
Our dynamic lifestyle section explores all the places, people and
things that have us talking this month. Engaging shorts delve
into everything from fashion and sport to food and wellness,
featuring interesting voices and unexpected finds.
Features
Our long-form features offer you an excuse to escape from
your surroundings and immerse yourself in a story. Hypnotic
photography and award-winning travel journalism lay bare
the weird and wonderful places accessible through the Virgin
Australia and partner network, and present well-known
destinations and experiences in a new light.
OCTOBER NOVEMBER
Work Life
Our Work Life section introduces the innovators, entrepreneurs
and the next generation of leaders blurring the line between
work and play. From co-working culture to the rise of the digital
nomad, we explore the trends changing the ways we do business,
and suggest boss moves and invaluable tools for business
travellers on the go.
Virgin Australia news
The latest from the Virgin Australia team. Guests will find out
what’s going on in the Virgin community, why it pays to be part
of team Virgin and find all the information you need to get from
the kerb to the seat and from the seat to the kerb with ease.
DECEMBER JANUARY
20 Virgin Australia Adspace Media KitIn-flight magazine ratecard & deadlines
CASUAL 2x 4x 6x 12 x
Booking: 26th February 2020
Double page spread $21,998 $21,447 $20,898 $19,798 $18,698
APRIL 2020 Material: 28th February 2020
Full page $11,576 $11,286 $10,998 $10,419 $9,840 In-flight: 1st April 2020
Half page horizontal $6,368 $6,209 $6,050 $5,732 $5,413
Half page vertical $6,368 $6,209 $6,050 $5,732 $5,413 Booking: 30th March 2020
MAY 2020 Material: 1st April 2020
In-flight: 1st May 2020
POSITION LOADS AND POSITION REQUESTS
IFC DPS 30% Opposite contents 20% Pre contents DPS 20% Booking: 28th April 2020
OBC 35% 15% DPS (2nd) 25% JUNE 202O Material: 30th April 2020
IBC 20% 10% Front half 10% In-flight: 1st June 2020
Opposite CEO note 20%
Positional requests 10%
Booking: 27th May 2020
JULY 2020 Material: 1st June 2020
Advertorial $1,000 per page In-flight: 1st July 2020
Native $2,000 per page
Booking: 26th June 2020
All rates are exclusive of GST AUGUST 2020 Material: 30th June 2020
In-flight: 1st August 2020
Booking: 28th July 2020
SEPTEMBER 202O Material: 30th July 2020
In-flight: 1st September 2020
Double page spread Full page Half page horizontal Half page vertical
Trim: 270 x 410mm Trim: 270 x 205mm Trim: 127 x 193mm Trim: 90 x 254mm
Type/design: 240 x 380mm Type/design: 240 x 175mm Type/design: 107 x 173mm
Bleed: 280 x 420mm Bleed: 280 x 215mm
* Files need to be provided as CMYK and at 300DPI. Unfortunately we cannot accept calibrated colour.
* Please ensure all trim marks and bleed is added to all artwork according to our specifications.
* A minimum of 5mm bleed on each edge is required on full page and double page spread advertisements only.
* Half page and third page vertical sizes don’t require bleed, only live/type areas are required.
* No responsibility will be accepted for any elements trimming off the page if they do not fall within the live area specified for the publication.
* Please ensure all reverse lettering is no less than 10pt type, unfortunately we cannot accept any true type fonts.
* It is recommended that where coloured panels join, the dominant colour be enlarged (reverse choked) to create a slight overlap of the two colours that connect. This will help minimise registration problems.
* Maximum total ink weight (coverage) is 280 percent.
* Double page spread advertisement artwork must be provided as single page files. We cannot accept or manipulate artwork to fit.
* Double imaging is required on all double page spread artwork if an image/text is running through the gutter of a spread.
* We require this as images that are across the gutter (middle) of a double page spread are “pulled” into the spine during the printing and binding process and may result in a loss of image and cause images to misalign.
* The clearance space should be a minimum of 6mm (3mm of double image incorporated into the overall image of each page) — a 3mm band of the image on the inside margin of the left page (closest to the gutter) is
repeated on the inside section of the right page, and vice versa. The spread will carry a 6mm double image in the spine.
DELIVERY METHOD:
* Please email your high resolution PDF file to brittanydaniel@hardiegrant.com before the material deadline.
* Artwork cannot be accepted after the material deadline date without prior arrangements being made to accommodate these requests.
21 Virgin Australia Adspace Media KitContact us
Melbourne Lauren Casalini
Sales Director
e: laurencasalini@hardiegrant.com
ph: 03 8520 6444
Angeline Gleeson
Account Manager – VIC & TAS
e: angelinegleeson@hardiegrant.com
ph: 0404 404 873
Georgia Mastromatteo
Account Manager – VIC & NT
e: georgiamastro@hardiegrant.com
ph: 0421 202 996
Sydney Michael Glenn
Sales & Partnerships Manager – NSW
e: michaelglenn@hardiegrant.com
ph: 0414 504 853
Crystal Wong
Senior Account Manager – NSW & SA
e: crystalwong@hardiegrant.com
ph: 0420 558 697
Amanda Travers
Senior Account Manager – ACT & WA
Virgin Australia Adspace Media Kit 2019
e: amandatravers@hardiegrant.com
ph: 02 9857 3724
Brisbane Kasia Brzezicka
Sales and Partnerships Manager – QLD
e: kasiabrzezicka@hardiegrant.com
ph: 03 8520 6444
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