Media kit 2019 - TI Media
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media kit 2019
&“A c e l e b r a t i o n o f i n t e r i o r
st yle and sea sonal beaut y;
an empor ium of desirable
product; a trove of desig ner
sources and insider insig ht ”
Sarah Spiteri, Editorial Director
360° OF influence
a century of style
Homes & Gardens launched in June 1919, the
UK’s first home-interest magazine. Today it is
a trusted and authoritative destination that
combines outstanding interiors and beautiful
gardens with expert-driven features to inspire
tastemakers to create a beautiful home.
a powerful and loyal audience
Positioned at the premium end of the
market, Homes & Gardens speaks to an
established elite of men and women who
are affluent, brand aware and ready to spend.
They are loyal and trust H&G to show them
the newest and the best.
a multi-platform brand
The H&G brand engages and influences its
stylish, design-conscious consumers on every
platform, from the monthly print edition and
brand-new website to lively consumer events
and exciting licensing partnerships.
editorial
pillars
■ houses
■ interior design
■ decorating
■ shopping
■ kitchens
■ bathrooms
■ bedrooms
■ gardens
a u d i e n c e p r of i l e
Average age 54
ABC profile 40% AB / 71% ABC1
print readership 373,000
UK unique users 69,000 (projected)
AFFLUENT FAMILIES
Established, intelligent homeowners with
impeccable taste and a personal passion for interiors,
gardens and entertaining. Influencers in their world.
cosmopolitan ELITE
Upmarket urbanites, who are active and discerning
purchasers. They are brand aware and appreciate
genuine luxury.
CREATIVE tastemakers
Interior designers and architects looking
for inspiration. Design aficionados and leaders
in their field, they look to H&G for products
with style and substance.
b r a n d foo t p r i n t
Figures accurate April 2019
House tours
with
PRINT m agazine & SUPPLEMENTS 92,445 circulation
web site 69,000 UK unique users and 154,000 UK PI by May 2020 (projected)
instag r a m 231,000 followers
fac e b oo k 128,000 followers
twit t er 250,000 followers
lice nsing Strong product partnerships, including Heal’s and GP&J Baker
eve nts 12 events in 2019, including House Tours and H&G100 Summer Series
p r i n t pa r t n e r s h i p S
h &g p r om ot i o n
FiFth-generation Yorkshire-based
business harrison Spinks is no ordinary bed makers.
Bathroom
innovative and forward thinking, today it is the only
manufacturer in the world to produce almost every
element of its mattresses from scratch.
directions taking quality control to a whole new level
results in success – once you’ve slept on a harrison
Spinks mattress, nothing else will do. and in fact,
Si mply t he be St you may already be. harrison Spinks has been
supplying well-known retailers for years with luxury
EnsurE a rEstful night’s slEEp with a mattrEss own-brand mattresses and bed frames as well as its
own harrison and Somnus ranges, but few people
craftEd by thE world’s finEst bEd makEr
know the story behind this amazing family business.
its mattresses don’t start life in a factory, but on
a farm. Bought in 2009, hornington Manor Farm in
north Yorkshire is situated just 18 miles away from
the Leeds-based factory. here, farmers rear flocks
of sheep on rich, untreated pasture, as well as tend
fields of hemp and flax. the fleeces are shorn and
the crops harvested before being prepared to create
100% natural, super-soft fillings in place of man-
made materials such as foam and polyester.
given the huge impact a good night’s sleep has
on wellbeing, comfort is a big plus, but there are
many other benefits to bedding down on an all-
natural mattress. as well as being fire-retardant and
anti-bacterial, they’re also great at regulating body
temperature for a comfortable night’s sleep year round.
harrison Spinks is also the inventor of world-
leading pocket-spring technology, used in all of its
mattresses to deliver unrivalled comfort and support.
But although the machines that enable this technology
have their place, it’s the talented team of craftspeople
that create and perfect the finished product by hand
– from stitching the sides of the mattresses to weaving
ticking on state-of-the-art looms.
So if sleep is proving elusive and you suspect your
mattress isn't helping, it could be time to invest. With
a range to suit all needs and budgets, one thing you
can be sure of is these high-quality mattresses have
what it takes to provide year upon year of restful sleep.
From rearing sheep
and growing crops
to hand-stitching
To view all of Harrison Spinks beds and mattresses and mattresses and
to find your local retailer, visit harrisonspinks.co.uk. stringent quality
control, Harrison
words Tara King
spinks takes care of
every stage of the
production process.
In partnership with
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Print advertising opportunities include display paging,
advertorials and special sections. We can also create
bespoke solutions and sponsored commercial features.
In addition, we produce six category-specific
supplements each year. These are open to display
paging, advertorial content or full sponsorship.
Homes & Gardens has impact on the newsstand. It sells
10,000 more copies at newsstand than House & Garden.
fac t s & f igu r e s a dv ertising r ates 2019
Number of issues per year 12 Double-page spread £26,595
Circulation 92,445 First DPS £36,565
Print adult readership 373,000 Second DPS £34,900
Male/Female ratio 24/76
Editor’s letter £19,880
Median age 54
Masthead half page £9,045
Source: ABC Jul-Dec 2018 PAMCo 1 2019
Age profile
Facing Contents £20,750
25-34 years 8%
Facing Masthead £12,145
35-44 years 18%
45-54 years First-third page £17,290
24%
55-64 years 22% First-half page £15,285
65+ 27% Whole page £13,300
Social class profile Half page £7,415
AB 40% Special positions Rates on request
ABC1 71% Advertorials Rates on request
digital coll aboration
Homesandgardens.com launched in
■
May 2019 to bring inspiring interiors, gorgeous
gardens and fascinating stories to a discerning
audience of design and decoration lovers.
■The website offers a premium and trusted
environment for advertisers.
Opportunities include native articles, triptych
takeovers and billboard/DMPU.
Bespoke packages can be created for your brand.
digital rates 2019
Native article/advertorial £8k (guaranteed 12,000 views)
Triptych takeover 2 weeks £5k
High impact takeover £5k
(DMPU and billboard) 2 weeks
s o c i a l pac k ag e s
i nstag r a m faceb oo k
231,0 00 f ol l ow ers 1 2 8 , 000 f o llo wers
t wi t t er PINTEREST
25 0 ,0 00 f ol l ow ers 1 2 2 , 000 m o n th ly v ie wers
Homes & Gardens has a powerful presence on
■
social media. Our Instagram audience is concentrated
in the UK, with a majority in the 35-44 age bracket.
■ Instagram packages, Instazines and Pinterest boards
reach a highly engaged audience with a minimum
guaranteed reach.
■Bespoke solutions can be created to complement
print and digital campaigns for a truly compelling
cross-platform partnership.
social rates 2019
Pin Code Package (bespoke £10k
price applies when
alongside a DPS in print)
Instazine £5k
Instagram Package £5k
(2 posts with 3 images in
each post, 100,000 reach)
bra nd licenSing
■ Homes & Gardens is open to partner with
upmarket brands. A range of licence options
is available, from simple trademarking to
collaborative product development.
■ It has a strong record of branded product sales.
For instance, its fabric and wallpaper partnership
with GP&J Baker has been in place for more than
seven years, delivering a significant turnover.consumer events
We regularly collaborate with brands to create bespoke
reader events. These can work in conjunction with a print
or digital campaign, or as a stand-alone product.
HOMES & GARDENS house tours
■ Homes & Gardens House Tours will take place on
6 and 7 October 2019.
This is a unique event that brings the pages
■
of the magazine to life. Readers have the chance
to explore design-led homes, meet design experts
and engage with the editorial team.
■ The audience is affluent, upmarket and actively
seeking inspiring ideas and stylish products for
interior projects.
■ Unique sponsorship opportunities include print,
digital, video and social partnerships, plus the
potential to showcase product in a home.editori a l ca l e n da r
aug ust 201 9 s e p t e m b e r 2 01 9
On sale 4 JULY On sale 1 AUGUST
EDITORIAL OVERVIEW Dream bedroom, EDITORIAL OVERVIEW Dream bedroom,
kitchen and bathroom inspiration and shopping. kitchen and bathroom inspiration and shopping.
Summer buys for indoor-outdoor living. Seasonal design investments and accessories. Ideas
Natural swimming pools for your garden. for wildlife gardens. Provençal-style recipes.
design ideas Alfresco entertaining, design ideas The pantry/prep kitchen trend.
from seating and dining to outdoor kitchens. DECORATING FOCUS Indian summer.
DECORATING FOCUS A beautiful PLANNED ONLINE CONTENT Focus on storage,
British garden party. home offices and hallways.
PLANNED ONLINE CONTENT Bathroom looks.
New boutique hotels round-up.
o c t o b er 201 9 nove m b e r 2 01 9
On sale 5 SEPTEMBER On sale 3 OCTOBER
EDITORIAL OVERVIEW Dream room, kitchen EDITORIAL OVERVIEW Dream room,
and bathroom inspiration and shopping. kitchen and bathroom inspiration and shopping.
New-season sofas and furniture. Seasonal shopping, including rugs,
London Design Festival round-up. lighting and furniture. Ideas for autumn gardens.
design ideas Hallways, creating the perfect design ideas Stylish ways to light your home,
entrance, from lighting to staircases. from inspiration to product.
DECORATING FOCUS New fabric and wallpaper DECORATING FOCUS Key looks for autumn.
collections and trends. SUPPLEMENT The Colour Bible.
SUPPLEMENT Dream Kitchens and Bathrooms. PLANNED ONLINE CONTENT Festive decorating
PLANNED ONLINE CONTENT New-season fabrics, and gift guides.
wallpaper and furniture.
d ecemb er 201 9 jan uary 2 02 0
On sale 31 OCTOBER On sale 5 DECEMBER
EDITORIAL OVERVIEW Dream room, kitchen EDITORIAL OVERVIEW Dream room, kitchen
and bathroom inspiration and shopping. and bathroom inspiration and shopping.
Christmas-focused shopping edits. Christmas finishing touches.
Seasonal flower arrangements and winter gardens. Maison & Objet and Deco Off report.
design ideas Bedroom inspiration, design ideas Fireplaces and mantelpieces.
from decorating to design-led beds and buys. DECORATING FOCUS Entertaining at home.
DECORATING FOCUS Create the perfect PLANNED ONLINE CONTENT Stylish kitchen looks.
Christmas at home.
SUPPLEMENT Christmas inspiration,
from decorating to gifting.
PLANNED ONLINE CONTENT Christmas and
New Year entertaining.k ey con tactS
brand manager Kate Bragazzi kate.bragazzi@ti-media.com
International & LUXURY Carole Bunce carole.bunce@ti-media.com
Digital & SOCIAL Ellie Naber ellie.naber@ti-media.com
Licensing David Abbott david.abbott@ti-media.com
Events Ruth Roscorla ruth.roscorla@ti-media.com
Regional Kim Milroy kim.milroy@ti-media.com
Publisher & Head of Homes Joanne O’Hara joanne.o’hara@ti-media.comYou can also read
