Media Kit 2020 2021 Kelsi Hamilton - Account Manager +64 204 185 8958 - North & South Magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
/
Media
Kit 2020
2021 Kelsi Hamilton
Account Manager
+64 204 185 8958
kelsi@northandsouth.co.nz
INVINCIBLES NO COMMENT SOUTHLAND STYLE PLUS: THE BEST OF
DECEMBER 2020
WHAT MĀORI HAVE GIVEN FRANK CONVERSATIONS THE EXTRAORDINARY NEW ZEALAND BOOKS,
THE GAME OF RUGBY WITH A BRAND-NEW ACT MP MUSEUMS OF GORE MUSIC, TRAVEL AND FOOD
Are We
Better Off
On Our
Own?
ISSUE TITLE
DECEMBER 2020
Facing the
ISSUE 410
future in a
volatile world.
Why do people read magazines?
There are many answers, of course: people
read magazines to be informed, to relax on
a weekend afternoon or ease the tedium of
a commute, to decorate their coffee tables.
What makes magazines like this one truly
special is that they help you see the world
from a perspective other than your own.
— Rachel Morris, Editor
Editorial Pillars
N E Pastoral Care
MONEY ALLOTTED BY
THE PROVINCIAL GROWTH
$800K
IN LOANS TO THE
UTOPIA LAB RADICAL SOLUTIONS FOR
INTRACTABLE PROBLEMS BY OLLIE NEAS
Four
NEW PLYMOUTH-BASED
FUND FOR THE DEVELOPMENT BeGIN DISTILLING
OF REGIONAL NEW ZEALAND — which makes Juno gin.
The Problem The costs are significant:
– Hundreds of thousands
The Vision The Solution The Benefits dioxide back out of
the air too.
The Obstacles no money for the
alternative.”
INTENSIVE DAIRY of tonnes of nitrogen NZ SHOULD HAVE HALF GO BACK TO OLD- SWIMMABLE RIVERS, – Individual dairy BIG MILK HAS BIG – 35 per cent of dairy
FARMING IS KILLING THE leach into lakes and THE NUMBER OF COWS. SCHOOL FARMING. NEW OPPORTUNITIES. farms might become MUSCLES. farms have $35 of debt
$510,800
Corners
ENVIRONMENT. streams each year; more profitable, for every kilogram
millions of tonnes of Dr Mike Joy, a freshwater “People don’t realise how – Reducing herd not less. – “Every new farmer of milk solids they
ecologist at Victoria
$4.9
New Zealand is the topsoil wash into much we have changed numbers and fertiliser – A Massey University who wants to join produce, according
FOR MURIWHENUA world’s largest dairy the sea. University of Wellington natural biological systems use would see fewer study showed that Fonterra has to buy to the Reserve Bank.
TYRE POTENTIAL exporter after the and a leading expert on to an industrial model,” pathogens, sediment reducing cow numbers shares. Those shares That leaves farmers
which collects end-of-
life tyres from around
Million European Union. Over the
last 30 years, industrial-
scale irrigation and a
82 per cent of
river water in
farmed areas isn’t
land use, has a simple but
radical solution:
Joy says. He wants to:
– Cut synthetic nitrogen
and other artificial
and excess nutrients
escape into waterways
— a win for the 80
by nearly a quarter
on a model dairy farm
meant synthetic-
go into building more
infrastructure to dry
milk. You can’t take
vulnerable to the
slightest fluctuations
in dairy prices — and
Northland to process IN LOANS TO THE 670 per cent jump in
swimmable.
Instead of asking supplements that push per cent of New nitrogen fertiliser and on board the reality makes experimental
them through a shredder what we can extract
in Kaitaia.
WAIŪ DAIRY FACTORY the use of synthetic the land beyond Zealanders who say winter crops were of having to reduce thinking a potential
nitrogen fertiliser has from the land, ask its limits. freshwater is their no longer required, intensity when you’ve financial threat.
IN KAWERAU increased the intensity – Nutrient loads in some what the land can – Return many dairy main environmental increasing profit by locked in that much
to help create a global of the way we farm. It rivers rival China’s sustain. conversions to other worry. 43 per cent. infrastructure.” “It’s not us versus the
S W $100K Māori dairy brand. has also transformed the
landscape.
Yellow River.
– As forests and
wetlands are cleared,
He wants to count all the
consequences of intensive
uses like forestry, fruit
growing, beekeeping
or whatever the land is
– Fewer cows means
a major decrease in
methane and a drop
By moving away from
milk, farmers could
– Industry-backed voices
have an outsized
impact on regulation.
farmers,” says Joy. “It’s
the industry, with the
farmers getting squeezed
FOR MARTINBOROUGH
$3.4
Since 1990, the number three quarters of dairying: environmental, suited for. in carbon emissions. take advantage of “The science has in so many ways in the
DARK SKY INC., of dairy cows has risen by New Zealand’s native social, cultural and Regenerative practices emerging sustainable been captured by the middle. The farmers don’t
85 per cent. freshwater fish economic. “If you were to halve would see carbon build markets. industry. That’s not want to be farming like
Million
which promotes species are at risk the number of cows up in soil. Less fossil to say the science is this. They have to drink
stargazing in the During that time, milk of extinction. in New Zealand, fuel would be needed – The global organic wrong. Its goal is to the water as well.”
Wairarapa, to gain production has tripled. – Dairying is responsible there would be to produce fertilisers market, for example, make more industrial
been uneasy when the idea first around with heavy equipment, certification from the IN LOANS TO THE And since 2002, the area for 23 per cent of New improvements right and reduce milk into is forecast to grow farming because that’s Ollie Neas is a journalist
MT TARANAKI came up. They thought it would struggling to locate elusive birds International Dark Sky NELSON ARTIFICIAL of dairy farmland has Zealand’s greenhouse across the board,” solids. Reforested land to over $670 billion where the money’s and legal researcher
be dangerous. Expensive too. And and always at risk of falling into Association. increased by 42 per cent. gas emissions. Joy says. could help draw carbon by 2027. coming from. There’s based in Wellington.
Odd Birds employing the latest surveillance gullies. More recently, a Nelson- INTELLIGENCE INSTITUTE
technology to observe an ancient based aerospace company was which will focus on using
24 25
$15
On a recent Thursday afternoon, a flightless bird just didn’t seem paid to do the job with a fixed- AI in the aquaculture
crowd of about 30 people gathered right. But in the end, reason wing plane. “The company was industry.
prevailed. If you want to keep an fantastic,” Sian Potier, the Trust’s
Million
at the North Egmont Visitor
eye on kiwis, it does make sense to project coordinator, says. “But
Centre to witness the world’s
$123,000
give drones a chance. planes aren’t all that suited
first-ever meeting of a kiwi and a
Utopia Lab
The concept of using unmanned because they are moving at fast
drone. The kiwi was an 11-year-old
speed, whereas kiwis are not.” IN LOANS TO TASMAN
male, raised in Ōtorohanga and aircraft to monitor the survival
affectionately called Koko. The of endangered species has only
And so, the members of the MINING LIMITED For a family-friendly
Kiwi Taranaki Trust were all Fly-Line — “a flying fox
drone, much younger and made recently gained traction. There’s a to determine the
cheering for DJI Matrice 600 Pro without the risk”
in China, went by the name of DJI PhD student at Massey University viability of resuming
$679,772
when it set out on its mission. — on Conical Hill at
Matrice 600 Pro. Koko carried a who worked with drones to mining at the former
When the drone went quiet, their
transmitter. DJI Matrice 600 Pro watch the nesting behaviour Blackwater Gold Mine. HANMER SPRINGS .
hearts sank. Doubts crept in. Was
carried telemetric equipment that
was meant to monitor birds. But
of yellow-eyed penguins. Some
biologists peeped at a colony of
this drone-meets-kiwi-thing really
a good idea? Then, after a few $3.16 — for the repair of
$729K
seven war memorials
Million
when the drone was released, it straw-necked ibises in New South seconds, a beeping sound. There
You know those problems everyone
became quickly obscured behind Wales. But the argument for and memorial gates in
was joy. The sound persisted,
some very large trees. The signal drones is particularly powerful at a frequency of 48 beeps per INVERCARGILL .
in the Taranaki region, where the
IN GRANTS TO REDEVELOP
went dead. minute. More joy still. Because IN GRANTS TO
The meeting was set up by vegetation is thick and the slopes the frequency signaled that Koko THE HOKONUI MOONSHINE
STEWART ISLAND Source: The government’s
the Taranaki Kiwi Trust, an are steep. was doing exactly what a good kiwi Provincial Growth Fund, which MUSEUM
organisation committed to In the old days, the Taranaki male is supposed to do: sitting on to build two has allotted $3 billion over the which explores the area’s
past three years to promote
the survival of the local kiwi Kiwi Trust used to send out dozens an egg. Incubating. Working hard electricity-generating great tradition of illicit
has an opinion about, but no one can
the economic development of
population. Some members had of volunteers who stumbled to ensure the survival of his kind. wind turbines. regional New Zealand. whisky making.
12 13
Four Corners agree how to fix? What should we do
about dairy, for example? Or how do
Featuring news and curiosities from
we reduce the road toll? Each month,
around the country, Four Corners is
North & South presents a radical
informative, funny, unexpected and
solution to one of New Zealand’s
packed with interesting information
most intractable issues in a no-
and amusing anecdotes.
nonsense, numbers heavy, totally
readable column. Politicians, you’re
CLOSED
welcome.
DECEMBER 2020
Billy Apple®
Life/Work
WITH BOTH LIVES AND LIVELIHOODS AT STAKE, WHAT WILL IT REALLY TAKE TO REOPEN NEW ZEALAND’S BORDERS? BY DAMIAN CHRISTIE “Are they taking the piss?” is a
question that’s been asked of artists
for more than 100 years. Billy Apple,
né Barrie Bates, definitely is. He is OF T
K
one of the funniest artists
BOO
HE
New Zealand has produced. Much of
MO
his work is a satirical commentary
3. on art politics and practices. He’s NT
H
been at it from his time at London’s
Royal College of Art in the early
1960s to the present day.
And so it’s regrettable that the
wit behind his work has received
very little recognition. Barton, in
New Zealand Books
her comprehensive and thoroughly
engrossing book, could have done
more to remind people that it’s okay
to laugh.
Edited by PAUL LITTLE Life/Work is an apt subtitle
for an account of a career in which
the latter incorporates so much
of the former.
The first poem here, Other details of that life will be There are numerous tensions at always an attempt to improve
“Prescription”, shrugs off all the less familiar, and many readers will play in Apple’s career. Even though things, as Barton notes, but it was
NOUNS, VERBS, ETC. rules, eschewing punctuation, I WISH, I WISH be left wishing for more. Tantalising his work is highly conceptual, also something of a slap in the face
SELECTED POEMS capitalisation and even the spaces references to his relationships and for instance, it often takes the of the art establishment. Some
by Zirk van den Berg,
between words, in Shakespearean his passion for motorsport, for conventional form of objects galleries bought Apple’s criticisms
by Fiona Farrell, Cuba Press — $25
pastiche: “herespennyroyalforthe- instance, are left undeveloped. framed and on paper. for their collections.
Otago University Press — $35 melancholy”. In “Aleph” lines go The novella is an increasingly We do learn that Apple had There were personal tensions Apple continued to use his
backwards as well as forwards — rare item, especially in stand- loving parents but not an entirely too. One assessment of the practice to develop the theme of
There is surely a thesis to be written
one day on why New Zealand seems left — to right in one line, then from alone form. Back in the 1970s, happy childhood. As a young man student in London described “an art and commerce. For instance,
to have more than its fair share of right to left in the next. There’s as prestigious a figure as Frank and trainee graphic artist, he was outsize inferiority complex . . . in one series, he swapped goods
writers equally proficient in verse no time for tropes, particularly Sargeson was forced into the self-opinionated, rude and his own and services for artworks that
romantic ones: “I’d like to be the indignity (as he saw it) of joint worst enemy”. were about the swap itself. Or the
and prose — not just Anne Kennedy,
Vincent O’Sullivan, CK Stead and pimple on your forehead” says publication for his short work En Apple is one of the Apple’s ambition was works consisted only of the red
the speaker in the love song Route which was joined to Edith “Sold” dot or the artist’s signature,
Bill Manhire, but also Fiona Farrell,
whose selected poems, published “Tap Dance”. Campion’s The Chain in a volume funniest artists outsize by many standards, but
especially those of New Zealand. because, after all, that is what
and unpublished, have been
compiled in this elegant hardcover
History and feminism are
recurring themes from the start,
called Tandem.
So Cuba Press’s novella series, New Zealand Paradoxically, since the 1980s,
he has ended up creating work
gives a work its value.
With a few recent exceptions
but in later years — here and of which I Wish, I Wish, is the
has produced. described by Barton, Apple
Features
volume. here that is as good as any that he
The title emphasises the sparse in her prose — the Canterbury second offering, is a brave and produced in overseas art meccas. has had scant attention from
building blocks of any poem. But earthquakes take over as the focus welcome departure. If all the Barton meticulously records international art historians and
that “etc.” gives her licence to do a of attention, as clear a case as any volumes are as enjoyable as this, combining art and commerce the 1979–80 New Zealand curators. As to whether or not he
lot with them. of a subject finding the writer it we have much to look forward to. from the start. At 21, he designed tour in which Apple physically deserves that attention, this book
Right from The Skinny Louie needed. Farrell ranges from lament Van den Berg’s book is the Farmers department store altered prominent art spaces. leaves us in no doubt that he does.
Book in 1992, Farrell’s work in to bitter satire as she attempts to about death and marriage and “trademark corporate nameplate”. He would highlight something
prose and verse has refused come to poetic terms with the still- how similar they can be. Our He continued to carry out he disapproved of — such as the
to acknowledge any linguistic unconcluded catastrophe. The book protagonist, Seb, is a funeral lucrative advertising work and his prominent position given to a
constraints beyond those she finishes with tantalising excerpts director in a company that is — art practice alongside each other, replica sculpture in Whanganui’s
chooses for herself. She makes from an apocalyptic-themed work counter to the old saw about the not just in New Zealand but in Sarjeant Gallery — and, where
language do her bidding, sometimes in progress, which on the evidence funeral industry’s immortality — London and New York, where possible, get the gallery to change
BILLY APPLE® LIFE/WORK
lyrical, sometimes rough-hewn, here is likely to be distinguished by on its last legs. As is his marriage. he worked conspicuously for it. (In the case of the Sarjeant, the by Christina Barton,
always highly considered. all her best qualities. Imagine his and our surprise sculpture was removed.) This was
several decades. Auckland University Press — $75
North & South is known as the 72 73
home of New Zealand’s best long- Culture Etc
form investigative journalism, and
the features section is where you’ll What’s going on in the world of
find these stories. Health, politics, travel, music, food, art, TV and film,
science, crime – all the topics which books and more – you know, culture
make our nation tick are covered etc. Writing that will transport you
with depth each month. Plus and keep you in the know, and stories
beautiful writing and photography. which delve deeper than a simple
‘review’ section ever could.
the trans-Pacific liner Niagara had become, workers refused to dig
DECEMBER 2020
Backstory
MICHAEL JOSEPH SAVAGE ON THE CAMPAIGN TRAIL. REF: 1/2-051739-F. ALEXANDER TURNBULL LIBRARY, WELLINGTON, NEW ZEALAND.
off Northland’s Bream Head. unless the state stepped in to give
The steamer Holmwood, which them better wages and conditions.
BACKSTORY connected the Chatham Islands and Once the war was over, Labour
The Transformers the South Island, was intercepted
and emptied by a German raiding
mobilised resources to deal with a
new crisis. For years, virtually no
ship. homes had been built; concrete
GLOBAL CALAMITY AND CHAOS Like Covid-19, war disrupted and mortar had been used for
Our history column, Backstory,
PRODUCED THE BOLD ECONOMIC and distorted the New Zealand bomb shelters, gun emplacements,
economy. Many of the youngest and and other attempts to defend the
POLICIES OF THE 1940S. WHY fittest workers were removed from country. Now tens of thousands
JACINDA ARDERN’S GOVERNMENT factories and farms, put into khaki, of soldiers were coming home,
IS UNLIKELY TO REPLICATE THEM. and sent abroad, creating a labour marrying, and starting families;
shortage, a drop in consumption, there was nowhere for them to
By Scott Hamilton and bankrupting businesses. live. Fletcher was ordered to turn
tells the story of how we got here.
The Labour government his attention to low-cost housing,
Last autumn, as Covid-19 raced
effectively took control of much and the barracks that had housed
around the globe, Jacinda Ardern
of the private sector. Emergency American troops were converted
and her ministers prepared to
regulations allowed the state to to emergency accommodation for
seal New Zealand’s borders, set up
seize land needed for defence, young families.
quarantine facilities, and compose
to order businesses to produce Savage and Fraser wanted
an eerie new set of rules for social
materials useful for the war effort, to manage public opinion as
life in a time of plague. As they
Uncovering little-known historic
and to ration scarce resources like efficiently as the economy, and they
toiled at the Beehive, Ardern’s
iron and paper. Before the war, did not hesitate to use the state
team took advice from a series of
James Fletcher’s construction against individuals and groups
outside experts. Epidemiologists,
company had helped Labour they saw as dangerous to the war
economists, and statisticians
build state houses. During the effort. A mixture of communists
all reportedly had the ear of the
war Fletcher was appointed and Christian pacifists opposed
government. There is no record of
Commissioner of Defence the declaration of war, and the
any historians being consulted —
facts, or setting the record straight
Construction. His company eventual conscription of young
which is a pity, because historians
dug bunkers and raised pillboxes. men to fight abroad. Anti-war and
have considerable experience of the As the war went on, Labour anti-conscription rallies attracted The Jehovah’s Witnesses arriving by post. The board banned
future. nationalised more and more assets. crowds of hundreds and sometimes were a particular annoyance to scores of books and magazines, Michael Joseph Savage (1872–
As the great Finnish poet Paavo In 1942 for example, dozens of coal thousands in the big cities. Labour. Their 500 or so members including the Communist Manifesto 1940), prime minister of the first
Haavikko said, the future consists mines were abruptly brought into In 1940 Labour introduced a knocked on doors to explain that and the New Statesman. Labour government, greeted
of the ruins of the past. History has state hands. set of Public Safety Regulations, the war marked the beginning Like its 1940s ancestor, the by an enthusiastic crowd
a way of recurring; few events are Labour’s more radical measures which it used to arrest and jail of the end of the world. Hitler present Labour government during the 1938 election, at the
on events which everyone thinks they
novel. were often prompted by protest. many anti-war activists. The would defeat the allies, but would has had to intervene heavily in end of Labour’s first term of
Ardern is the leader of After Japan entered the war in Communist Party’s headquarters himself be defeated by a returning the economy, to cope with the government.
New Zealand’s sixth Labour 1941, a mass movement called was raided by the police, and its Christ. The Returned Services disruption caused by a deadly
government. She has a photo of Awake New Zealand spread newspaper the People’s Voice was Association demanded the banning enemy and international isolation. dissidents, headed by the
Michael Joseph Savage, who formed from the Waikato through the refused paper. Two party leaders, of the Jehovah’s Witnesses, and in So far Ardern’s government opportunistic Billy Te Kahika,
our first Labour government, on the rest of the country. Its members Sid Scott and Gordon Watson, went October 1940 an ex-serviceman has been able to pay for wage has emerged to query whether
wall of her Beehive office. Ardern demanded that New Zealand both metaphorically and literally named William Meehan attacked subsidies and stimulus packages New Zealand really faces a crisis,
know about, Backstory explains our
is governing New Zealand during prepare for invasion and a war of underground, and set up a printing a church meeting in Oamaru, by borrowing money. A number of and to accuse the government of
a global epidemic; Savage and his national survival. They wanted all press in a Papatoetoe lava cave, wounding one worshipper with a left-wing commentators have urged authoritarianism. So far, though,
successor Peter Fraser had to cope resources turned to the war effort where they produced smudged and bayonet and another with a bullet. Ardern to use the crisis to radically they have been treated with
with a global war. and all private wealth to be put at damp copies of the People’s Voice A few days later the government reshape New Zealand society, tolerance rather than repression.
The outbreak of World War the state’s disposal. Awake New on scavenged paper. Their lair declared the Jehovah’s Witnesses like her predecessors Savage and There are no internment camps
II in September 1939 isolated Zealand rallies filled church and was soon discovered by a pair of a ‘subversive’ organisation, under Fraser. But no mass movement for in our countryside, no lists of
New Zealand from much of the war memorial halls in towns and adventurous children, and raided the Public Safety Regulations. change like Awake New Zealand proscribed books. We can be
history in fascinating detail.
world. Nazi U-boats and raiding villages. Some members brought by police. Church members were forbidden to is filling the halls of our small thankful for this.
ships cruised the waters that homemade guns and grenades to The Communist Party became worship together, evangelise, and towns; no workers are striking to
connected New Zealand with the meetings. Māori supporters enthusiastic about the war in even distribute Bibles. demand the nationalisation of their
its northern-hemisphere allies. made camouflage nets for helmets the middle of 1941, when Hitler The government was concerned businesses. Without a deepening
Ships carrying exports of butter and trenches from green flax. broke his alliance with Stalin and about subversion from outside as economic crisis and a flaxroots Scott Hamilton has a PhD from
and wool and meat to Britain Mechanics fashioned daggers from invaded the Soviet Union. Christian well as inside the country. Shortly protest movement, Ardern and the University of Auckland and has
often needed to travel in convoy, old car springs. pacifists, though, remained after the beginning of the war its her colleagues are unlikely to published books about the Pacific
protected by frigates or gunboats. The coal mines were nationalised recalcitrant, and were sent by the established a censorship board, replicate the bolder economic slave trade, the Great South Road,
Contact with neighbours became after a series of wildcat strikes. score to a countrywide network of headed by the prime minister, to policies of the 40s. and British socialism. He tweets
difficult. A German mine sank Aware of how valuable their labour internment camps. monitor books and magazines In 2020 a new generation of @SikotiHamiltonR
92 93
196,000 loyal readers
55% female | 45% male
61
Culturally They have
engaged. They attitude,
love travel, influence and
reading, film discretionary
and theatre, income to spare.
average age good food and
core readers: 40–69 good wine.
67%
are tertiary
graduates or intend
to enrol in a tertiary
programme in the
75%
next 12 months.
42%
are business owners.
have been on a
New Zealand holiday
in the past 12 months.
26%
are business decision
makers within their
organisation.
39%
have had wine with
their meals in the
past 7 days.
Source: Nielsen CMI Q1 19 - Q4 19 (Base 15+)
North & South
readers spend
65%
above average on the They are financially
secure and asset-rich.
purchase of new cars.
79%
They are 35% more
likely to have few
of readers give financial concerns —
advice to or make and
recommendations to
friends and family. 49% more
likely to choose to pay
more for top quality
Health conscious. foods.
They spend
$4.4
They are
59%
million
more likely to
have more than
per week on their
health. $200,000
invested.
64%
try to buy NZ-made
products as often
as possible.
Source: Nielsen CMI Q1 19 - Q4 19 (Base 15+)
Dimensions
307H x 430W (mm) 307H x 220W (mm)
297H x 420W (mm) 297H x 210W (mm)
257H x 380W (mm) 257H x 170W (mm)
TYPE AREA TYPE AREA
TRIM TRIM
BLEED BLEED
Double-page spread (dps)* Full page
307H x 112W (mm)
307H x 80W (mm)
297H x 102.5W (mm)
297H x 70W (mm)
257H x 82.5W (mm)
257H x 52W (mm)
125 x 170W (mm)
146 x 210W (mm)
160 x 220W (mm)
Half-page vertical** Half-page horizontal Third-page vertical**
160H x 430W (mm)
150H x 420W (mm)
BLEED
125H x 380W (mm)
TRIM
TYPE AREA
80H x 170W (mm) TYPE AREA
95H x 210W (mm) TRIM
105H x 220W (mm) BLEED
Third-page horizontal Half-page horizontal dps*
*Files must be supplied as single pages, one PDF per page. Multi-page PDFs are not allowed. **Available in certain sections only. Please
note there is a limit of broken space we can accept. North and South Media Ltd cannot guarantee placement for broken space. Publisher
reserves the right of final approval of all magazine advertisements.
Advertising material
specification and lodgement
INSERTIONS BLEED H X W (mm) TRIM H X W (mm) TYPE H X W (mm)
Full Page 307 x 220 297 x 210 257 x 170
Double Page Spread (DPS) 307 x 430 *297 x 420 257 x 380
Half Page Vertical 307 x 112 297 x 102.5 257 x 82
Half Page Horizontal 160 x 220 146 x 210 125 x 170
Third Page Vertical 307 x 80 297 x 70 257 x 52
Third Page Horizontal 105 x 220 95 x 210 80 x 170
Half Page Horizontal Spread 160 x 430 150 x 420 125 x 380
*DPS advertisements are required to be separated into North & South Media Limited canno t take responsibility
left and right hand pages, one PDF per page. DPS spreads for accurate reproduction of advertisements if:
or multipage PDFs are not allowed.
• Fonts are artificially stylised.
Suppliers of digital advertising are responsible
• Font sizes are below 5 points for solid text or below 9
for checking the quality and integrity of their points for reversed or non-solid text. North & South
files before submission to North & South Media Limited recommend that you do not use type
Media Limited. size smaller than 8 points as this is difficult to read.
Reverse type smaller than 12 points may not reproduce
In summary, North & South Media Limited will only well. Serif and non-bold fonts smaler than 10 points
accept digital files that meet the following requirements. may disappear into reverse areas.
Files that do not meet the requirements will be rejected:
• Text or other content is placed outside the live type
• File must be a PDF version 1.3. North & South Media area.
Limited recommend that PDF files are made to meet
the international PDF/X-1a standard, which is available • If you have any questions regarding the submission of
as a preset in all modern layout programs. digital advertising to North & South Media Limited,
please contact Kelsi Hamilton.
• All fonts must be embedded and your file cannot
contain truetype, multiplemaster or CID fonts.
These font types are not supported by our printers
and therefore files which contain these fonts will be Check-list:
rejected.
Are your images high res enough?
• OpenType® fonts are the only acceptable fonts. If you
need to use another font type, outline it in your layout Are your fonts embedded? Any obselete fonts to
application before creating the PDF. convert to paths?
• All elements must be CMYK. RGB or spot colours are Colour is converted to CMYK? Remember no fancy
not allowed. fluros...
• Images should have an effective resolution of 300dpi Check that saturation level..
Low resolution images lead to poor print reproduction. Watch out for those sneaky T&Cs... Is it sitting
What looks ok on screen might look a lot worse inside/close the type area
once it’s printed. Note that it’s the effective image
resolution that is important, taking into account the Are your important messages clearly in the Type
scale factor of images in the layout program. Area?
• Trim size must be correct according to North & South PDF output settings are all set correctly?
Media Limited specifications identified by 15pt trim
marks and 5mm bleed must be included on all sides of All set! Send it over!
ad in addition to the trim size.
• Total Ink Weight must not exceed magazine specific
limit (300% for papertype-1 titles, 280% for
papertype-3).Readership: Circulation:
196,000 19,659
(Nielsen CMI April 2019 – March 2020) (Average Net Circulation April 2018 – March 2019)
Rates
Double-page spread $13,000
Full page $7,000 Rates do not include GST.
Half-page horizontal $4,500 GST of 15% will be added to the
Half-page vertical (selected pages only) $4,480 rates with invoicing. All rates
Third-page horizontal $2,900 quoted are in NZ dollars. All
*Third-page vertical (selected pages only) $2,990 guaranteed positions will
Inside front cover DPS $14,600 carry a 10% loading.
Outside back cover $7,800
Schedule
Booking Cancellation Material
Cover date On sale date closure closure received/due
December 2020 16/11/20 28/10/20 05/10/20 02/11/20
January 2021 14/12/20 25/11/20 02/11/20 30/11/20
February 18/01/21 16/12/20 07/12/20 28/12/20
March 15/02/21 27/01/21 21/12/20 01/02/21
April 15/03/21 24/02/21 01/02/21 01/03/21
May 12/04/21 24/03/21 01/03/21 29/03/21
June 10/05/21 21/04/21 29/03/21 26/04/21
July 14/06/21 26/05/21 03/05/21 31/05/21
August 12/07/21 23/06/21 01/06/21 28/06/21
September 16/08/21 28/07/21 05/07/21 02/08/21
October 13/09/21 25/08/21 02/08/21 30/08/21
November 11/10/21 22/09/21 30/08/21 27/09/21Kelsi Hamilton
Account Manager
+64 204 185 8958
kelsi@northandsouth.co.nz
northandsouth.co.nz/mediaYou can also read
