MEDIA KIT 2020 - CAA South Central Ontario
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MEDIA KIT 2020
The Dark Sky Preserve at
Grasslands National Park
covers 729 square kilometres
of prime stargazing
Travelling With Canada’s Rock Royalty Multi-Generational
Your Pets Newest EVs Bryan Adams Travel Spots
CAA MAGAZINE CAAMAGAZINE.CA
SCOTLAND
TRACING FAMILY HISTORY IN
CANADA’S 1 #
CIRCULATED
MAGAZINE *
FALL 2019
SCO | PM40065459
CAA Magazine opens Members’
eyes to the world—both at large HOW TO PLAN A CRUISE JANN ARDEN’S NEW GIG BIKE SAFETY REFRESHER
and close to home—through travel,
automotive and lifestyle stories. CAAMAGAZINE.CA
SAVE ON
AUTOSHOW
TICKETS!
See p. 59
for details
ADVERTISING IN CAA Magazine connects you
to a coveted readership of 3.3 million. The Canadian Make this fish
at home! Go to p. 40
DISCOVERING
for the recipe.
Automobile Association (CAA) is one of the largest GREAT FOOD IN
established consumer-based organizations in Canada NORTHERN
and represents trust, dependability and security—a
IRELAND
reputation that is reinforced by the magazine’s expert
advice on travel destinations and insightful takes on SPRING 2019
automotive trends. CAA Magazine is an exclusive
SCO | PM40065459
and tangible benefit for Members, offering insider
information and exclusive access to special offers and
CAA partner promotions.
* CCAB Spring 2019
CAA MAGAZINE Advertising in CAA Magazine connects you
AT A GLANCE to a readership of more than 3.3 million
active Canadian consumers.
11.4%
OF CANADIAN
3.3+ million
ADULTS†
TOTAL CIRCULATION
1,850,726 * READERSHIP†
+4.6% VS. MARCH 2018 3,363,000
1.8
CAA
ATLANTIC
CAA NORTH &
165,877
EAST ONTARIO
209,647
READERS PER COPY †
CAA SOUTH
CENTRAL
ONTARIO CAA
1,396,805 NIAGARA
4
87,794
ONTARIO READERSHIP ATLANTIC READERSHIP ISSUES PER YEAR
2,985,000
350,000
*Source: March 2019 CCAB Brand Report
†Source: Vividata Spring 2019, Total 14+
MEET OUR
READERS
CAA Magazine readers are
established in their lives and
have higher-than-average
household incomes.
13%
HIGHER
54%
THAN NATIONAL
$92,819
AVERAGE
HOUSEHOLD INCOME
AVERAGE $75,000+
HOUSEHOLD INCOME INDEX 116
38%
(1,260,000)
34% (1,148,000)
54% (1,789,000)
62%
(2,075,000)
INDEX 61 INDEX 69 INDEX 106 INDEX 162
18-54 25-54 35-64 55+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD
AVERAGE AGE
58
YEARS OLD
52%
FEMALE
48% MALE
73%
ARE MARRIED
46%
ADULTS WITH
INDEX 118 CHILDREN AT HOME
Source: Vividata Spring 2019, Total 14+
MEET OUR
READERS
Our readers are influential
and well educated, and our
reach is extensive.
CAA MAGAZINE READERS
In general: In response to advertising:
• 80% have a post-secondary education (INDEX 110) • 71% take actions after seeing magazine advertising
• 71% have university+ education (INDEX 117) • Searched online as a result of an ad (INDEX 129)
• 85% own their home (INDEX 117) • Purchased a product/service (INDEX 140)
• 84% are the head of their household • Visited a retail location (INDEX 138)
• 77% are the principal wage earner • Attended an event (INDEX 131)
• Commented about a product on social
Influence on household purchases: media (INDEX 120)
• home improvements: 93%
• vehicles: 93%
• electronics: 94%
COMPETITIVE REACH
CAA Magazine is the most widely read print publication in Ontario/Atlantic Canada
and has consistently grown 12.9% the past 4 quarters
CAA MAGAZINE 23.7% Reach 3,344,000
LIVE BETTER 2,673,000
CINEPLEX MAGAZINE 2,335,000
READER’S DIGEST 2,297,000
FOOD & DRINK 2,219,000
1,000,000 2,000,000 3,000,000 4,000,000
TOTAL ONTARIO/ATLANTIC CANADA READERS 14+
Source: Vividata Spring 2019, Total 14+
CAA READERS:
VACATION TRAVEL
ANY VACATION
• Collectively accounted for 7,571,000 vacation • 17% (563,000) stayed at a luxury hotel (INDEX 135)
trips in the past year (4.4 million in Canada, • 19% (622,000) rented a car (INDEX 118)
3.2 million international) • Compared to the average Canadian, our readers
• 16,969,000 hotel nights booked are more likely to do a variety of activities
• 2,997,000 round-trip flights booked while on vacation:
• Almost $12.4 BILLION spent on travel per year • Shopping: 13% more likely
• 67% (2,225,000) took an overnight vacation in • Sightseeing: 17% more likely
the past 12 months (INDEX 111) • Attend sporting events: 18% more likely
• 54% (1,803,000) travelled by car (INDEX 118) • Take in nightlife: 27% more likely
• 42% (1,497,000) travelled by air (INDEX 112) • Visit museums/galleries: 12% more likely
• 17% (560,000) took a cruise in past 3 years (INDEX 125) • Golf: 10% more likely
• 63% (2,118,000) stayed at a hotel for 1+ nights (INDEX 113)
WITHIN CANADA OUTSIDE CANADA
• 39% (1,310,000) took a Canadian vacation in • 41% (1,385,000) took an international
the past 12 months (INDEX 114) vacation in the past 12 months (INDEX 118)
• 28% (927,000) took two or more trips (INDEX 116) • 23% (764,000) took two or more trips (INDEX 123)
• Collectively accounted for 4.4 MILLION • Collectively accounted for 3.2 MILLION
domestic vacation trips in the past year international vacation trips in the past year
• $3.6 BILLION spent on Canadian travel in the • $8.9 BILLION spent on international travel in
past 12 months the past 12 months
• 29% took short vacations of seven days • 27% (918,000) stayed in hotel or resort on last
or less (INDEX 116) international trip (INDEX 118)
• 20% (661,000) stayed in hotel or resort on last • Travelled to the following locations in the
Canadian trip (INDEX 121) past 12 months:
• USA: 26% (INDEX 126)
• Caribbean: 12% (INDEX 162)
• UK/Europe: 11% (INDEX 152)
Source: Vividata Spring 2019, Total 14+
CAA READERS:
LIFESTYLE
FINANCE AUTOMOTIVE
• Readers collectively hold $687 BILLION in • Collectively own 5,929,000 vehicles
savings and investments • Collectively spent over $23 BILLION on vehicle
• Average per reader: $204,339 purchases last year
(41% higher than national average) • Collectively spent over $2.3 BILLION on
• $500,000 or more: 60% more likely automotive supplies and accessories last year
• $1,000,000 or more: 63% more likely • 78% of readers are the primary driver of at least
• Used a financial planner in past 12 months: one vehicle
36% (1,195,000) (INDEX 118) • Compared to the average Canadian adult:
• Have an RRSP: 56% (1,867,000) (INDEX 116) • 33% more likely to own a premium
• Have mutual funds: 31% (1,050,000) (INDEX 133) luxury vehicle
• Have a line of credit: 54% (1,813,000) (INDEX 113) • 13% more likely to have 2+ vehicles
• Own stocks/bonds: 20% (665,000) (INDEX 125) in household
• Online investing: 8% (283,000) (INDEX 113) • 15% more likely to be the primary driver of
• Have 3+ credit cards: 25% more likely at least one vehicle
• Have a will prepared by third-party: • 25% more likely to purchase a new vehicle
47% more likely within the next 12 months
• Have a will that includes a trust: 46% more likely • 17% more likely to purchase a new SUV
within the next 12 months
• 17% more likely to have their vehicle
serviced at a dealership
• 40% more likely to spend $1,000+ per year
on automotive supplies and accessories
Source: Vividata Spring 2019, Total 14+
CAA READERS:
LIFESTYLE
HEALTH & WELLNESS
• 88% (2,847,000) are active in jogging, hiking, biking, • Used in past 30 days:
aerobics, yoga, swimming, attending fitness clubs • Pain relievers: 61% (2,067,000)—an average of
• Take multi-vitamins: 20.5 million usage occasions per month
• 1+ a month: 34% (1,143,000) (INDEX 117) • For arthritis: 27% more likely
• Daily: 27% (895,000) (INDEX 121) • For back pain: 23% more likely
• Take vitamins, minerals, herbal supplements: • For body/muscle pain: 12% more likely
• 1+ a month: 44% (1,484,000) (INDEX 122) • Agree:
• Daily: 37% (1,244,000) (INDEX 126) • I think always think of the calories in what I eat:
• Have medical conditions: 26% more likely
• Arthritis: 44% more likely • I always check the nutritional content of food:
• Diabetes: 19% more likely 11% more likely
• Hair loss: 19% more likely
• High blood pressure: 32% more likely
• High cholesterol: 45% more likely
• Irritable bowel syndrome: 20% more likely
• Overactive bladder: 40% more likely
• Ulcers: 22% more likely
Source: Vividata Spring 2019, Total 14+
ELECTRIC VEHICLES
IN EVERY ISSUE
One for
the road: • THE • thing, you do not want to drive anything
the Solo has but a one-person car.”
a range of INNOVATORS Despite its size, the Solo can move:
160 km its top speed is 130 km/h, and it goes
from zero to 100 km/h in eight seconds.
Kroll is hoping those specs, along with
its $19,888 price tag, will be enough
Singles
to lure in North American commuters.
In fact, he says Meccanica has 23,000
A PEEK
pre-orders for the Solo, which went into
large-scale production earlier this year.
Cruise
UNDER THE HOOD
For now, the company is
concentrating much of its sales efforts
OF CANADA’S
on California, by far the largest market
for electric vehicles in North America.
ELECTRIC VEHICLE
But ultimately, Kroll wants to make the
With the three-wheeled Solo, Solo a global car.
MARKET Vancouver-based Meccanica is looking to Earlier this year, Meccanica opened
L
a Solo plant in China and plans to build
overtake the internal combustion engine
at least 75,000 cars over the next three
ANDREW RAVEN years. (The company is also developing
LEONA GREEN, a 64-year-old restaurant owner from New a four-wheeled electric sports car, the
Westminster, B.C., has owned a lot of nice cars over the years. Tofino, set to hit showrooms in 2020.)
There was a red Camaro, a ’72 Corvette and an MGB GT. In its short life, the Solo has proven
But none of those were as much fun as her current daily to be a head-turner. Green says people
driver, a pint-sized electric three-wheeler called the Solo. take at least a dozen photos of her
“Isn’t that weird?” Green says. “It’s just fun, it’s fast and vehicle every day.
IN 2012, if you were a Canadian Matt Stevens, an analyst at it’s eye-catching.” Some even crack jokes. “People
buying an electric vehicle the firm, estimates that by The Solo is the brainchild of Vancouver-based carmaker ask stupid questions, like ‘Where’s the
(EV) you had three choices: 2024, half of all new cars Meccanica and its CEO, Jerry Kroll. At 3.10 metres long and other half?’” she says. But most just
the range-challenged Nissan sold will be electric. roughly 675 kilograms—half the weight of a Honda Civic— want to know more about the car.
Leaf, the Chevrolet Volt While EVs have long been the Solo is tiny. But Kroll says it’s perfectly tailored to the “You can’t be shy and own one of
hybrid and the Mitsubishi touted for their green cred, more than 80 per cent of drivers who commute to work alone. these,” she says. “I’m almost sad to see
i-Miev, which bore a striking the electric cars of today also “You really get the Iron Man type of feeling,” Kroll says other people get them, because it’s not
resemblance to a golf cart. deliver top-notch performance of strapping into the single-seater. “Once you drive this going to be a novelty anymore.”
Fast-forward to today, and and require only a fraction
EV lovers are spoiled for choice. of the maintenance of their
There are now 33 electric gas-burning brethren.
cars available in this country, “I think EVs’ becoming
including 22 battery-first the default vehicle is a done
hybrids. They run the gamut deal. It’s like the first time
from the ridiculously fast you saw a flat-screen TV.
Tesla Model S to the cavernous They were super expensive
Mitsubishi Outlander PHEV. and they had burnout issues.
• THE •
EVs account for a small But you were probably like,
percentage of sales, but ‘Okay, these are going to win. OPTIONS
their popularity is growing. It’s just a matter of time.’
Travel / Auto / People / Leisure
VOLKSWAGEN HYUNDAI NISSAN CHEVROLET
Canadians bought more than That’s where we are with
E-GOLF IONIQ LEAF BOLT
44,000 EVs in 2018, almost EVs,” Stevens says.
CATEGORY Compact CATEGORY Compact CATEGORY Compact CATEGORY Compact
a 15-fold jump from five With that view of the future,
PRICE $36,720 PRICE $37,899 PRICE $40,698 PRICE $44,800
years earlier, says Geotab, here’s what’s new, interesting
RANGE 201 km RANGE 200 km RANGE 243 km RANGE 383 km
MARKET PLACE
an automotive consultancy and innovative with electric
With the same It might not get More than 400,000 Leafs Chevy has billed the Bolt as
based in Oakville, Ont. cars today in Canada.
great handling as its hearts beating like a Tesla, have been sold globally since the first electric car for the
gas-powered sibling, the but the Ioniq offers a its debut in 2010, making masses, with plenty of range
A look at some of the e-Golf is an electric car compelling balance between it the most popular electric and a sticker price that won’t
Prices listed are the manufacturer’s suggested retail price (as listed on their website) and
do not include taxes or delivery charges. Prices were current at the time of publication. best-selling EVs in Canada built for drivers. range and price. vehicle of all time. send buyers into shock.
36 | CAA MAGAZINE FALL 2019 | 37
WHERE ARE YOU?
AUTOMOTIVE FEATURES
In-depth stories covering automotive issues,
A WORLD technology and trends as well as tips and how-tos.
IN RUINS
I’m 25 kilometres south of Rome NORTHERN IRELAND
scrutinizing an ancient town square.
With the help of mosaics, I think I’ve
found the baker, the shipper and
tastes
someone who might have helped me
procure exotic animals, circa AD 62.
irish
On the advice of a friend, I skipped
the crowds in Pompeii and instead
came here, to Ostia Antica. It’s an of
excavated port town that few bother the
to visit, so I’m sharing the 84 acres of
ruins with only a dozen others. A ROAD TRIP THROUGH
NORTHERN IRELAND YIELDS ALL
Ostia Antica lay covered in the THE FLAVOURS OF THE LAND—
AND ALL THE PASSION THAT
Tiber’s silt for roughly 1,000 years,
Follow in ancient until the early 19th century.
GOES INTO PRODUCING THEM
Romans' footsteps DOUG WALLACE ELAINE HILL
But at its peak, an estimated
at this fascinating
archaeological 50,000 Romans called this bustling
site town home, with its pub, its temples
and its public baths. I walk tree-lined
streets, sit in the amphitheatre, MY APPETITE FOR MEAT AND
and eavesdrop at the local bar. Just POTATOES kNOWS NO BOUNDS.
DITTO BREAD AND BUTTER.
like Romans past. –Leslie Garrett So when I find an abundance of all four (and more) while road-
tripping around Northern Ireland, I am beside myself with
Co-owner
and head baker delight. And I’m not the only one; food tourism is trending here.
Ciara O hArtghaile “More and more visitors are coming to Northern Ireland to see
at Ursa Minor the Giant’s Causeway, to go to the Titanic Museum, to learn about
Bakehouse
their ancestors, maybe, and to get in on the great food we have,”
PHOTOGRAPHY PIOLA666/GETTY IMAGES
says Derry-based chef and author Emmett McCourt, a champion
of Irish food heritage. “Tourists want to learn about Irish food
customs and traditional methods of food preparation. They like
Go to caamagazine.ca to get one of the stories behind the food. They want the connection to the food
www Ursa Minor’s sourdough bread recipes producer to lend meaning to what they’re experiencing.”
40 | CAA MAGAZINE SPRING 2019 | 41
LOCATION POPULATION DID YOU KNOW?
OSTIA 41.7603° N 50,000 In the town’s heyday, the floor of
the amphitheatre was sometimes
TRAVEL FEATURES
ITALY
12.3005° E (around AD 200) flooded for performances that
Inspiring reads that highlight great destinations, travel
featured sea gods and goddesses.
|7
SUMMER 2019
information and tips to provide the tools for a safe and
memorable journey.
compass
The coaster’s
name is a reference
to the moxie-testing POOLS
Klondike Gold Rush ASK AN EXPERT SMALL
of the 1890s CULTURE PLEASURES
SHOP
SHELVE IT
on the list
FOTOSTOCK/ALAMY;
Even if your
AGE FOTOSTOCK/ALAMY;
Swimming is great backyard is pint-
exercise, but there’s sized, you can still
TALK
something to be enjoy the luxury
Becoming a World Heritage Site has its perks. Being tapped by UNESCO as a place with said for lounging of a pool with these
“outstanding universal value” means a little legal protection and a lot of tourist interest. Here are four sites that about. That’s where a space-savvy ideas
[SANSA] AGE
got the nod in the latest round of designations—and are well worth a visit, too. –Vawn Himmelsbach sun shelf comes in.
CAA auto expert
PHOTOGRAPHY [PIMACHIOWIN AKI] © DON SULLIVAN; [BARBERTON] JONATHAN OBERHOLSTER/ALAMY; [SANSA]
A flat, shallow surface
YES, THEY at the pool’s edge,
DO TAKE A Ryan Peterson answers these shelves—known
PHOTO Of the your questions PIMACHIOWIN AKI also as tanning ledges
Q
ride that you ONTARIO–MANITOBA BORDER, CANADA or Baja shelves—offer a
can buy! I have a 2013 Toyota Venza
This is Canada’s newest UNESCO site and its first with both natural and spot to set up a lounger
cultural significance. Pimachiowin Aki is part of the ancestral home (or two) and read, keep
BY THE NUMBERS in excellent condition with of the Anishinaabeg, an Indigenous people who practise the cultural an eye on little ones
or soak your feet. Just Take the Plunge
fear factor
75,000 kilometres on the tradition of “keeping the land” in the way they name places and use
natural resources. Rich in rivers, lakes, wetlands and boreal forest, the remember your SPF! Like a grown-up
odometer. Toyota no longer area also has ceremonial sites and travel routes used for 7,000 years. kiddie pool, a
makes the Venza, so I’m JUST ADD SALT plunge pool brings
tons of enjoyment,
The record-breaking Yukon Striker—the tallest, afraid it will lose value faster Anyone who loves to
MAKING
BARBERTON but takes up a fraction
MAKHONJWA splash around has
fastest and longest dive coaster in the world— than a non-discontinued felt the burning eyes
of the space.
MOUNTAINS There are plenty of
opened in early May at Canada’s Wonderland model. Should I sell it sooner
SOUTH AFRICA
and dry, itchy skin options, from concrete
that over-chlorination
in Vaughan, Ont. Here’s what awaits those who rather than later? These peaks are part
ones to pre-formed
can cause. Enter fibreglass models.
A SPLASH
Bob Miller
dare to ride this summer. –Kristen Koch of the Barberton saltwater systems, (There are even some
A: I suspect any impact on your Greenstone Belt, one which, while not sleek-looking above-
of the world’s oldest completely chlorine- ground versions.)
3 130 113
vehicle’s value will be minimal.
geological structures. free, are gentler on Smaller pools are
Resale value is more often tied As an example of well- the eyes and skin. also more affordable,
Seconds each Top speed in Weight, in to the demand for a vehicle and preserved volcanic Switching from a since they use less
its reliability than to current chlorine system to a energy to heat—
train pauses at the km/h, reached kilograms, of the and sedimentary rock Up your backyard game
MOUNT. PHOTOGRAPHY
salt one comes with something to consider
crest of the lift hill, at the bottom of dummies that ride production levels, and there’s dating back 3.25 to even if you do
giving riders time the first drop. during testing. a large aftermarket supply for 3.6 billion years, the with an in-ground pool that’s a price tag, but once
have the space for
(Actual dummies, site provides incredible it’s in place, you’ll cut
to contemplate a larger pool.
Toyota parts as well. just right for you
Q
not coaster data on meteorite down on both chemical
72
both the 75-metre, HIT THE SLOPES
ARTHUR MOUNT.
SANSA impacts and continent- costs and maintenance,
90-degree plummet superfans; Give your urban backyard an oceanside vibe with a beach entry, which
BUDDHIST leaving you more time
they’re similar Can I use a 215/70/R16 tire building processes. KENDRA JACKSON CLARE OWEN starts at ground level and gradually slopes down into deeper waters.
TALK] ARTHUR
into an underwater People who MOUNTAIN to actually enjoy
tunnel and their to crash-test instead of a 215/60/R16 tire? MONASTERIES It’s a nice alternative to a ladder, especially for children, seniors and those your pool.
can ride at once, dummies and with limited mobility, plus it provides a shallower play or lounge area
decision to ride. I’d like to put the tire and
[SHOP TALK]
REPUBLIC OF KOREA
on three trains filled with water.) where the water is just a little bit warmer. These entries do take up more
that carry 24 wheel from a 2004 Saturn Vue The seven Sansa space, though, so they aren’t the best choice for smaller backyards.
WONDERLAND; [SHOP
1,105 passengers each.
31 onto a 2006 Nissan Altima.
monasteries,
established between
CANADA’S WONDERLAND;
Vince Picchiello the seventh and ninth SMARTEN UP Spa Days
Length of the
ride in metres.
It takes each train
42 Years that
Bolliger & Mabillard,
A: When changing tire sizes,
the tires’ diameters should not
centuries, are spread
throughout the EVEN PLAYING FIELD
Everything from your doorbell
to your refrigerator can be
Larger than a hot
tub but smaller than a
typical in-ground pool,
Columns the Swiss firm If lap swimming is your thing, consider a synced to your smartphone,
OFCANADA’S
southern Korean
just over 3 minutes that support vary by more than three per cent. single-depth pool. A consistent depth so why not your pool? Use swim spas offer the
that designed the peninsula. These
GARRIDO/ALAMY
PEREZGARRIDO/ALAMY
to race up, down a smart system to monitor the best of both worlds.
the coaster. ride, has been Unfortunately, going from sacred places have around 1.2 to 1.5 metres will give you
Perfect for a relaxing
COURTESYOF
and around the The tallest making coasters. a 60-series to a 70-series tire survived as living enough space for both laps and casual pump and security cameras,
soak in limited space,
[COASTER]COURTESY
track—either no is 63 metres They also dreamed centres of faith and swimming, but won’t be so deep that you remotely operate the vacuum,
means a variance greater than and adjust things like heating,
these prefab options
time at all or the high and more up Wonderland maintained architectural can’t stand up. The even depth means are also available
six per cent. This could lead to CALIPHATE CITY OF MEDINA AZAHARA lighting and sound systems.
SATURNINOPEREZ
longest you’ll ever than a metre favourites Leviathan characteristics these pools require roughly less than half with water-current
ILLUSTRATION[COASTER]
significant errors in the vehicle’s SPAIN the water of traditional ones and are less Having your pool in your pocket, technology for an
hold your breath. in diameter. and Behemoth. specific to Korea such
[MEDINA]SATURNINO
speed data—information that This once-great city was built in the 10th century by the Umayyad expensive to heat and filter. This style can so to speak, also offers peace of effective swim-in-
as the madang, or mind when you’re out of town,
multiple systems rely on. dynasty as the seat of the caliphate of Cordoba. Ruined by war also be kept fairly compact—about 1.8 to place workout and
open courtyard.
ILLUSTRATION
and forgotten for almost 1,000 years, this archaeological site now 2.4 metres wide by nine metres long will since the system can tip you aqua massage jets to
Are you brave enough to ride other top off to chemical imbalances or
[MEDINA]
SEND YOUR CAR QUESTIONS TO showcases roads, bridges, water systems and buildings, offering a give you room for a decent workout soothe the muscles
roller coasters? Find out at caamagazine.ca. —but no diving, please. pump malfunctions. when you’re finished.
caamagazine@totemcontent.com glimpse into the Western Islamic civilization of Al-Andalus.
8 | CAA MAGAZINE SUMMER 2019 |9 22 | CAA MAGAZINE SUMMER 2019 | 23
COMPASS LIFESTYLE FEATURES
Our upfront section features a mix of travel, automotive, Practical ideas to make readers' lives easier, from the
home and lifestyle content—delivering short pieces with hottest trends in smart-home tech to expert tips on
engaging visuals. travelling with your pets.
Layouts shown are for presentation purposes onlyIN EVERY ISSUE
72 DOUG WALLACE DAN BRANSFIELD
hours 2
BUSINESSES
OFBUSINESSES see the
real thing
at the art
institute
COURTESYOF
of chicago
ALLCOURTESY
take a cruise for
IN THE
a water-level look
DASH]ALL
at the skyline
ANDAADASH]
LOOP
DAY 2 DAY 3
DOTSAND
THREEDOTS
Tuck into the duck hash Start with a run on the
TACO,THREE
at Café Robey and head 606 Bloomingdale Trail
to Millennium Park on the L. (6), an elevated park along
ANTIQUETACO,
Take the requisite selfie a former railway line. Keep
It may be the
INSTITUTE,ANTIQUE
of your reflection in the the sporting theme going
Second City, famous mirrored “Cloud by heading to Wrigley
ARTINSTITUTE,
Gate” sculpture (a.k.a. Field, which just got a
but Chicago is
“The Bean”), then spend facelift, for a Cubs baseball
a first-rate spot at least a couple of game. Depending on your
VOLPE,ART
for a weekend hours among the nearly game time, drop into
DIVOLPE,
300,000 works in The Art Smoke Daddy across the
trip. Tap into
[CODADI
Institute of Chicago (2). street for the house-smoked
BANNOR/ALAMY;[CODA
the restaurants, Wander up to the ribs or catch a show at 3
bars and sports
TODDBANNOR/ALAMY;
Chicago Architecture one of the many comedy
Center (5) to play with clubs in the area. After
generating buzz
its massive interactive the last at-bat, pick up
in and around model of the city before something at Pastoral
[606]TODD
downtown. boarding an architecture Artisan Cheese, Bread &
river cruise (3) or strolling Wine to snack on later
HARRIS;[606]
along the Riverwalk to or opt for a sublime
TOMHARRIS;
get even more acquainted southern Italian feast at
with its most famous the neighbourhood boîte
CENTER]TOM
buildings. (This town Coda di Volpe (1).
[ARCHITECTURECENTER]
invented the skyscraper, 4
after all.) If you’re still 6
CHICAGO;[ARCHITECTURE
DAY 1 5
1 downtown at happy hour,
sharing a group cocktail
Check in to The Robey, a The best place in town
at authentic tiki bar Three
hip boutique hotel breathing for pre-dinner cocktails is
OFCHOOSECHICAGO;
Dots and a Dash (7)
new life into an art deco right above your nose—at thirsty?
will set you up perfectly a classic tiki
office building in Wicker The Robey’s popular rooftop
for homemade pasta tipple should
COURTESYOFCHOOSE
Park, one of Chicago’s bar, The Up Room. Walk
or the brick chicken at do the trick
creative epicentres. The to Clever Rabbit for a
pork carnitas at Antique family-style feast of squash
Siena Tavern.
72 HOURS
[RIVERWALK]COURTESY
Taco (4) down the street ravioli, carrot dumplings and 7
should fortify you for a full roast chicken. Afterwards,
Service-style travel
PHOTOGRAPHY[RIVERWALK]
afternoon of shopping along take a cab to Logan Square
North Damen Avenue, for a bit of bar-hopping
content that takes readers
but you can also plan to along North Milwaukee
WHEN TO GO The Windy City’s streets are liveliest in summer, plus baseball is in full swing.
PHOTOGRAPHY
pause for a seasonal dessert Avenue, with stops at
WHERE TO STAY The Robey is a great choice, but the Moxy Chicago Downtown is equally stylish. If you’re looking for location, Hotel
at the always-packed Billy Sunday, Estereo,
Zachary is across the street from Wrigley Field, and the upscale Hotel at Midtown is attached to one of the city’s biggest gyms.
Mindy’s Hot Chocolate. and The Pink Squirrel.
to a specific location with
12 | CAA MAGAZINE | 13
a suggested itinerary.
SUMMER 2019
AT TARA NOLAN test MATTHEW GUY
home drive
happy S
OMETIMES YOU DON’T NEED to go to a big-box store when
a smaller one will do just fine. It’s a growing trend in the
EAT medium
pickup-truck market, too.
Manufacturers have crafted mid-size machines that can tow several
tons or haul gear in their open beds without overly punishing owners
at the gas pump or being hard to park. Here are three options that are
More mid-size pickup trucks are
WHAT
getting attention from truck fans.
coming to market
FORD RANGER
YOU SPRING
INTO ACTION
This nameplate truck is back in the modern era
with a turbocharged four-cylinder engine. This
time around, the Ranger is packed with fresh
FORD
RANGER
SOW
WHAT TO tech like adaptive cruise control, which is part of
PLANT—AND PRICED FROM
an optional technology package. When put to
WHEN—IN YOUR work, a properly equipped Ranger can haul $31,069
NEW CONTAINER
GARDEN 3,400 kilograms. In Canada, the 2019 Ranger ENGINE / POWER
is offered only in four-wheel drive. 2.3-litre
How to plant a Before planting,
know your turbocharged I4/
container garden growing zone 270 hp,
310 lb-ft of torque
for pick-your-own and read seed
summer produce packets or plant
tags carefully for JEEP GLADIATOR JEEP
direction on timing GLADIATOR
More than a Wrangler with a bed attached, the
and temperature
T
Gladiator utilizes a robust frame that stretches a full
HERE IS NOTHING to make sure your PRICED FROM
seedlings get 75 centimetres longer than a four-door Wrangler.
QUITE AS SATISFYING $45,495
The self- enough sunlight In true Jeep form, it has the off-road abilities
as picking a sweet, juicy watering ENGINE / POWER
and warmth. of a mountain goat, especially in Rubicon trim.
cherry tomato from the vine system on
Plus, check For maximum fun, go ahead and remove the roof, 3.6-litre V6/
or snipping lettuce right into a the Nest
keeps things your region’s take off the doors and fold down the windshield. 285 hp,
salad bowl. Fortunately, even 260 lb-ft of torque
growing frost-free date to And, yes, you can get a manual transmission.
small spaces can host a veggie determine when •
garden, provided they get six 3.0-litre diesel V6/
it’s safe to plant 260 hp,
to eight hours of sunlight a day. warm-weather 442 lb-ft of torque
While you can plant in
everything from clay pots to
Self-watering containers are
a great invention, especially
can be emptied and folded
away for winter.
vegetables.
CHEVY COLORADO
IN EARLY SPRING
paint buckets, there are a few if you plan to travel in the To get started with any Offered in a wide array of configurations, CHEVY
Members of the
modern options worth trying. summer. The Nest from Crescent container, fill it with potting
brassica family:
from the two-wheel-drive base trim to macho COLORADO
Garden, for example, features soil formulated for vegetables. brussels sprouts, off-road models, the Colorado can fit many
PRICED FROM
a self-watering system that Look for patio varieties of beans, kale, broccoli different budgets. Popular four-door Crew Cab
PHOTOGRAPHY COURTESY OF MANUFACTURERS
$27,000
PHOTOGRAPHY COURTESY OF MANUFACTURERS
only needs to be refilled every peas, tomatoes and peppers; 4×4s include a 308-horsepower V6 engine, but a
Root vegetables:
two to six weeks, depending on these types of plants are more beets, carrots torque-y diesel is also available. The mighty ZR2 ENGINE / POWER
conditions and plants. compact and perfect for pots. trim deploys technology developed for Formula 2.5-litre I4/
Salad greens:
If you’re concerned about Plant seeds like peas and One cars in its suspension dampers, allowing 200 hp,
spinach, lettuce,
space, portable fabric containers lettuces outside, but start heat mustard off-roaders to explore with ease. 191 lb-ft of torque
are a great solution. These lovers, like tomatoes, indoors. •
Peas 3.6-litre V6/
lightweight, permeable pots You can also purchase seedlings 308 hp,
READY FOR
fold up the come in various sizes and can from nurseries—they’ll have had IN LATE SPRING ANYTHING 275 lb-ft of torque
smart pot help produce strong root a head start in a greenhouse. Tomatoes CAA Insurance provides excellent coverage, outstanding claims services and competitive rates. Even better, •
after your systems in plants. Best of all, Now all you have to do is add Members save up to 20% on auto insurance. Visit caaniagara.ca/insurance for details. 2.8-litre diesel I4/
Squash 181 hp,
harvest containers like the Smart Pot water and wait. Bon appétit!
Cucumbers 369 lb-ft of torque
18 | CAA MAGAZINE Peppers 14 | CAA MAGAZINE
AT HOME TEST DRIVE
Examining a home or A car review that complements
lifestyle trend using a the automotive content in the
how-to approach. Compass section.
Layouts shown are for presentation purposes only2020 EDITORIAL
CALENDAR
SPRING
IN HOME AD CLOSE MAT’L. CLOSE
Feb. 7 Nov. 15 Dec. 6
(SLIGHTLY) OFF THE BEATEN PATH FOOD SAFETY
Saving money and avoiding the crowds at lesser-known destinations Bringing Members up to speed on the recent legalization of cannabis
around the world that are well worth the visit. edibles: what products will be available, where they’re made and the
food-safety protocols in place.
MEXICO’S WINE AND WELLNESS TRAIL
Starting in San Miguel de Allende, the trail heads off toward hot COLOUR CONFIDENCE
springs, organic farms, hiking trails and wineries. Highlighting Dulux’s 2020 Colour of the Year (Chinese Porcelain)
and suggestions from a Dulux colour expert for ways to integrate the
CAR-BUYING GUIDE
colour with paint and decor.
Tips for what buyers should know going in, new technology to look
for and the pros and cons of buying new versus used.
SUMMER
IN HOME AD CLOSE MAT’L. CLOSE
May 8 Feb. 21 Mar. 13
TOP DESTINATIONS TO PUT ON YOUR CANADIAN BUCKET LIST CAPE COD AND THE ISLANDS ROAD TRIP
A roundup of must-see places across the country. Chasing sunshine and salt air on the coast of Massachusetts, with
stops in Cape Cod, Martha’s Vineyard and Nantucket.
MICRO TRIPS
Destinations that are up to six hours away by plane or car and make GREAT LAKES WATERFRONT TRAIL BIKE TRIP
for a great shorter getaway. Cycling the Niagara Circle Route South, a picturesque section of the
trail that’s easily accessible from the GTA.
72 HOURS: MONTREAL
The city comes alive in the summer as patios fill up and festivals add
a buzz of activity. We curate the best ways to make the most of a
long weekend.2020 EDITORIAL
CALENDAR
FALL
IN HOME AD CLOSE MAT’L. CLOSE
Aug. 14 May 29 Jun. 19
HOW TO BE A WINTER TRAVELLER THE IMPORTANCE OF CAR MAINTENANCE
Where to go, what it costs and what you need to consider to Find out how keeping your car in tip-top shape can not only improve
escape winter. your daily drive, but also increase your vehicle’s lifespan and help
maintain its value.
MEKONG RIVER CRUISE
Experiencing the sights, food and on-shore activities on a cruise SPEED LIMITS EXPLAINED
along the Mekong River through Vietnam and Cambodia. A look at the history and effectiveness of speed limits as Ontario
starts a pilot project to increase speed limits to 110 km/h on
72 HOURS: ANNAPOLIS VALLEY, N.S. three highways.
Visiting wineries, catching the end of the whale-watching season
and more in this lush region on Nova Scotia’s Bay of Fundy coast.
WINTER
IN HOME AD CLOSE MAT’L. CLOSE
Nov. 13 Aug. 28 Sept. 18
LOVE FOOD, WILL TRAVEL THE NEW CAR COLLECTORS
The destinations where it’s best to go hungry! Find out where to The next wave of car collectors is seeking out first-generation SUVs
head for superlative street food, fine dining and cooking classes. as well as early ’90s Hondas and Datsuns.
GETTING TO KNOW ANDALUCÍA HOW AGING AFFECTS YOUR DRIVING
This quiet region of Spain is a destination for quaint farmland, Explaining how and why the driving experience shifts as reflex,
Moorish architecture and farm-to-table cuisine. mobility and vision changes occur with age.
72 HOURS: FLORIDA KEYS
Starting from Miami and driving to Key West and back again,
this road trip will include stops for scuba diving, watersports and
boating, and great food.ADVERTISEMENT
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OPPORTUNITIES W WHEN EVERYONE ELSE
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Visit Montreal for an urban adventure the whole family will enjoy
is hibernating, plan a trip
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and neither should you. After
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Every weekend from on-site Wi-Fi to download your See another side of the city around 300,000 nighthawks
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at Parc Jean-Drapeau Igloofest , the coldest—and Ferris wheel, music, theatre, adieu, catch a glimpse of
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content that spotlights your brand, using the magazine's
your adrenaline pumping with Bridge to see if its mood
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Choose ad sizes that range from a column to a double-page
spread, increasing the story’s prominence and depth. CAA_WIN18_021_COM_MontrealADV.indd 21 2018-10-16 3:18 PM
Your logo here
Designed to complement Position sponsored content
the magazine’s style with related stories
SPECIAL ADVERTISING FEATURE
A
FTER 100 YEARS OF ratings show that guests crave
hospitality innovation, this level of personalized service,
Hilton has no plans to and Hilton is happy to deliver.
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CAA.ca/Hilton. **Standard Wi-Fi is free. Premium has a fee. Not free at properties with a resort charge. ***Available at participating properties. © 2019 Hilton.
28 | CAA MAGAZINE
028_CAA_SUM19_COM_HiltonADV.indd 28 4/9/19 3:03 PM
Reach more than 3 million readers with
stories that are associated with your brand
and aligned with our editorial content.
LET’S WORK TOGETHER
Contact our team for more information
on all of our paid content opportunities.CAA MAGAZINE ONLINE
Readers can access CAA Magazine’s website via
caasco.com, the CAA South Central Ontario (SCO)
homepage, which has 5 million annual visits.
AT A GLANCE*
92,799 3:10 MIN. 1.37
AVERAGE MONTHLY AVERAGE TIME AVERAGE PAGES
PAGEVIEWS* ON PAGE* PER VISIT*
ONLINE NET RATES†
RUN OF SITE ROAD BLOCK
BIG BOX LEADERBOARD BIG BOX +
LEADERBOARD
$
65 CPM
$
65 CPM
$
130 CPM
CAA Magazine readers spent more
than $6.7 billion total online within the
past 12 months.*
DIGITAL DISPLAY BRANDED, SPONSORED CONTESTS AND
ADVERTISING AND INTEGRATED CONTENT PROMOTIONS
Combine digital with your print OPPORTUNITIES Be tactical, drive awareness
campaign to build your brand and Use an editorial approach to and satisfy direct marketing
drive CAA Members to action with show off your products and build mandates through contests
a variety of digital display media your brand through integrated and promotions. LEARN MORE
options through various channels. sponsored content. Speak to our sales team for
more information on our
*Source: Google Analytics (Aug. 1 to Dec. 31, 2018). Source: Vividata Summer 2018, Total 14+ digital opportunities.
†Prices are subject to change with expected traffic increases. Please confirm rates at time of booking.CAA MAGAZINE ONLINE
AD UNITS AND SPECIFICATIONS TERMS AND CONDITIONS
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728 × 90 leaderboard creative
Standard max file size: 40kb • All creative must click through to another
Rich media max file size: 40kb page and open in a new window
• Initial load, 2.2 MB progressive load • All creative must have a border
• Applies to Standard and Rich Media • All Flash (.swf) creative must have click
Animation: Up to 30 seconds automatic TAG in place of the click-through URL
Unlimited during interaction. English only • All Flash (.swf) creative must have backup
image (.jpg or .gif) files and must be
CREATIVE/TAG NAMING coded to specifications
CONVENTIONS • No extensive blinking or flashing elements
In order to make sure creative is properly • No ad can spawn or pop from another
trafficked and reported, please use the ad unit
following naming conventions for ad • No geo-targeting or frequency capping
creative and ad tags: through creatives
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language_size_client_campaign_
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creativeversion
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Example: en_300x250_hilton_weekends_
or spam filters
c01.swf
• Naming Convention: Ad tags language_
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Example: en_300x250_hilton_weekends_ • Ensure that your ad material is delivered
t01.txt by the material deadline
NOTE: THE C01 OR T01 AT THE END OF EITHER AN AD • Strategic Content Labs will not assume
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ONE” OR “AD TAG VERSION ONE.” ANY TIME AD
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AD OPERATIONS, THE VERSION SHOULD BE CHANGED
TO C02, C03, ETC. SO THAT PUBLISHER AD OPERATIONS
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ad material if an ad is not supplied to our
specifications or requires any changes
SUBMISSION PROCESS
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Advertising material is subject to Please forward all creative files, including
SPRING 2020 JAN. 25, 2020 FEB. 8 TO MAY 9, 2020
Strategic Content Labs and CAA all ad assets, Flash files, URL, etc. to:
approval five working days prior laura.cerlon@stjoseph.com SUMMER 2020 APR. 18, 2020 MAY 10 TO AUG. 15, 2020
to final material deadline.
FALL 2020 JULY 26, 2020 AUG. 16 TO NOV. 14, 2020
ONLINE AD CREATIVE DUE DATES NOV. 15 2020
• Standard creative must be submitted seven days prior to live date. WINTER 2020 OCT. 25, 2020
TO FEB. 6, 2021
• Rich media and video creative must be submitted 14 days prior to live date.CONTACT US
PRINT RATES AND DATES 111 Queen Street East, Suite 320
Toronto, ON M5C 1S2
contentlabs.ca/media-kits
SIZES T 416.364.3333
Nicole Mullin
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DPS Full Page 1/3 nicole.mullin@stjoseph.com
1/2 1/3 vertical T 416.364.3333 ext. 3051
horizontal SQ
Alan Milroy
Senior National Sales Executive
alan.milroy@stjoseph.com
T 416.364.3333 ext. 3017
PRODUCTION SCHEDULE Andrew Wright
Senior National Sales Executive
andrew.wright@stjoseph.com
ISSUE AD CLOSE AD MATERIAL DUE IN HOME (ESTIMATE) T 416.364.3333 ext. 4053
SPRING 2020 NOV. 15, 2019 DEC. 6, 2019 FEB. 7, 2020
Asmahan Garrib
SUMMER 2020 FEB. 21, 2020 MARCH 13, 2020 MAY 8, 2020
Project Manager
FALL 2020 MAY 29, 2020 JUNE 19, 2020 AUG. 14, 2020 asmahan.garrib@stjoseph.com
WINTER 2020 AUG. 28, 2020 SEPT. 18, 2020 NOV. 13, 2020 T 416 364 3333 Ext. 4023
2020 AD RATES [CAA PUBLICATION NET RATES]
1X 2X 4X
DPS $59,613 $58,124 $54,841
FULL PAGE $31,381 $30,597 $28,872
1/2 PAGE HORIZONTAL $20,403 $19,892 $18,791
1/3 PAGE SQUARE/VERTICAL $11,919 $11,623 $10,967
INSIDE FRONT COVER SPREAD $71,534 $69,745 $65,811
INSIDE FRONT/BACK COVER $36,092 $35,190 $33,204
OUTSIDE BACK COVER $37,659 $36,716 $34,648
GENERAL POLICY:
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Terms: Net 30 days. Rates: Rates are quoted for space only. Rates do not include HST.
Guaranteed Positioning: A 20% premium will apply. Insert quotes available upon request.PRODUCTION
& AD PORTAL
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SPECIFICATIONS Glenn Pritchard
Production Coordinator
glenn.pritchard@contentlabs.ca
T 416.364.3333 ext. 4017
DPS Full Page 1/3
1/2 1/3 vertical
horizontal SQ
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BLEED
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USING THE ADDIRECT AD PORTAL
FULL PAGE 8.125" X 10.5" .125" ALL SIDES
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DOUBLE PAGE SPREAD* *
SUPPLY AS SINGLE- .125" ALL SIDES Log into Magazines Canada’s AdDirect™
PAGE FILES Ad Portal (addirect.sendmyad.com).
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upon the first visit. Please contact Laura Cerlon
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1/3 PAGE VERTICAL 2.1875" X 9.625" NONE advertising with. Complete the relevant ad info,
then click Upload.
2. Follow the on-screen preflight process.
3. Approve your ad.
PRODUCTION SPECIFICATIONS
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