Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine

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Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
Media
 Kit
     2021–22

Matt Smith
Commercial Director

021 163 6161
matt@northandsouth.co.nz
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
New Zealand’s          On The Breadline:   Dame Naida Glavish   Marlon Williams                                                                                         IS THIS US?         THE HOUSING FIX         SIOUXSIE WILES,            AMERICA’S CUP                                     CHASING A SERIAL KILLER                        ROCKET LAB AND THE US MILITARY

    JANUARY 2021

                                                                                                                                                                              MARCH 2021

                                                                                                                                                                                                                                                                                                       APRIL 2021
                   Vaccine Hunt:          A Dispatch From     And Emma Espiner     Breaks Up With His                                                                                      OUR FAILURE TO      HOW TO ACTUALLY BUILD   BIOHUNTER                  INSIDE THE BOATS AND                              HOW A RETIRED DIPLOMAT IN WELLINGTON BROUGHT   DO WE KNOW ENOUGH ABOUT THE SUPERSTAR KIWI
                   The Inside Story       Queenstown          Talk Māori Health    Break-Up Album                                                                                          FIGHT ONLINE HATE   MORE HOMES — FAST       A MIDNIGHT EXPEDITION      BEHIND THE SCENES                                 A NOTORIOUS MURDERER TO JUSTICE.               STARTUP’S FOREIGN CLIENTS?

                   THE GLOBAL                                                                                                                                                                                                                                  THE AFTERLIFE OF
                   SUCCESS OF A
                                                                                                                                                                                                                                                                                                                                     Teens And Vaping
                                                                                                                                                                                                                                                                                                                                                How Worried Should We Be?
                   NEW ZEALAND
                   VISIONARY
                   You’ve seen his work                                                                                                                                                                                                                        HOW THE FIGHT TO CLEAR
                   everywhere. You just                                                                                                                                                                                                                          HIS NAME IS CHANGING
                   don’t know it.                                                                                                                                                                                                                                    NEW ZEALAND LAW.

                                                                                                        JANUARY 2021

                                                                                                                                                                                                                                                                                         MARCH 2021

                                                                                                                                                                                                                                                                                                       ISSUE 414
                                                                                                                                                                              ISSUE 413
    ISSUE 411

                                                                                                                                                                                                                                                                                                                                                                                                                APRIL 2021
                                                                                                                                                                                    411
                                                                                                                       NS_0221_CoverPoster_A0.indd 1   12/01/21 2:11 PM

Why do
                                                                                                                                                                                                                                                                                                      There are many answers, of course: people
                                                                                                                                                                                                                                                                                                      read magazines to be informed, to relax on
                                                                                                                                                                                                                                                                                                      a weekend afternoon or ease the tedium of
                                                                                                                                                                                                                                                                                                      a commute, to decorate their coffee tables.
                                                                                                                                                                                                                                                                                                      What makes magazines like this one truly

people read
                                                                                                                                                                                                                                                                                                      special is that they help you see the world from
                                                                                                                                                                                                                                                                                                      a perspective other than your own.

magazines?                                                                                                                                                                2
                                                                                                                                                                                                                                                                                                      — Rachel Morris, Editor
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
Poetry for
                                                                                                                                   Now 25 years old, New Zealand’s
                                                                                                                                    under-recognised Poet Laureate
                                                                                                                                    programme democratises an art
                                                                                                                                     form that’s typically seen as the

                                                                                                   the People
                                                                                                                                           province of literary elites.

                                                                                                                                                          BY TOBIAS BUCK

             INFERNO
                                                               Photo: Leon Menzies, NZ Herald

            AT PIGEON
                            FOR TWO WEEKS, HELICOPTER PILOTS
                            BATTLED ONE OF NEW ZEALAND’S
                            WORST WILDFIRES. THEIR STORY IS

              VALLEY
                            A PREVIEW OF OUR FUTURE.           BY CHARLES ANDERSON

Editorial                                                                                       Features
Pillars                                                                                         North & South is known as the home of
                                                                                                New Zealand’s best long-form investigative
                                                                                                journalism, and the features section is where
                                                                                                you’ll find these stories. Health, politics,
                                                                                                science, crime – all the topics which make our
                                                                                                nation tick are covered with depth each month.
                                                                                                Plus beautiful writing and photography.

                        3
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
FILM                                                                                                                            MARCH 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                          Four Corners
                                                                                                                                                                                                                                                                                                                                                                                                                                          Featuring news and curiosities from around
                                                                                                                                                                                                                                                                                                                                                                                                                                          the country, Four Corners is informative,
                                                                                                                                                                                                                                                                                                                                                                                                                                          funny, unexpected and packed with interesting
                                                                                                                                                                                                                                                                                                                                                                                                                                          information and amusing anecdotes.
              REEL                                                                                                                                                                                     LIFE
        THE RICH AND OFTEN SURPRISING            In the days of film                    posters promising action and
                                                                                        adventure roasting behind thick
                                                                                                                                    y’know, we only really get a handful
                                                                                                                                    of people at any given time.” In
                                                                                                                                                                                In Geraldine in the                        job, it’ll be an enormous cultural
                                                                                                                                                                                                                           shame. Small-town New Zealand
        HISTORY OF SMALL-TOWN
        INDEPENDENT THEATRES.                    projection, the                        glass windows. After years under            fact, Slater doesn’t seem to think          70s, the cinema’s                          cinemas just feel different to
                                                                                        the blistering New Zealand sun the          there’s a place for cinemas in rural                                                   any other kind of moviegoing
                                                 booths could get                       cinema is a less virulent shade of          communities these days. “I think            screening lineup                           experience. The sense of history
                                                                                                                                                                                                                           these places bear creates a uniquely
                                                                                                                                                                                                                                                                            CULTURE ETC.
                                                                                        pink. And, like many independent            they’ll just end up in the cities . . .
                                                 so hot that “the                                                                                                               used to include

                                                                                                                                                                                                                                                                                                                                                                                                                                          Utopia Lab
        By Tom Augustine                                                                                                                                                                                                   warm environment in which to
                                                                                        cinemas in recent years, it’s for sale.     and that’ll be it.”
                                                                                                                                                                                                                           experience a film. While some are
                                                 projectionists
                                                                                             Slater has worked in the
                                                                                        industry for more than 50 years and
                                                                                                                                        Indeed, there are any number
                                                                                                                                    of threats to independent cinemas,
                                                                                                                                                                                a pornographic                             housed in old town halls or other
        When I tell Ron Slater I want to
        talk to him about how important
                                                 would be                               while he’s owned numerous cinemas
                                                                                        over the years, Whangamata is the
                                                                                                                                    all of them well covered by now:
                                                                                                                                    smaller audiences (especially
                                                                                                                                                                                “Blue Movie                                similarly utilitarian buildings, the
                                                                                                                                                                                                                           country’s oldest cinemas were
        rural cinemas are in their               working in their                       one he’s had for the longest, and           in rural areas with dwindling               Sunday”, showing                           modelled on classical opera and
                                                                                                                                                                                                                           music halls, pumped up with a
        communities, he replies saying                                                  it’s the only one he still personally       populations), distribution chains
        I’m “talking a load of hot air”.         underwear”.                            manages. He describes the business          with increasingly stubborn release          four nudie movies                          slightly kitsch sense of old-world
        He’s only half joking. Slater is the                                            as a labour of love, which I’d come         deals, the deregulation of the
        appealingly gruff owner of the           least during the summer holidays.      to find was a recurring refrain             cinema industry, the advent of              back to back.
        Whangamata Cinema, a bright pink         When I visited our family bach (now    from small-town cinema owners.              streaming, to say nothing of the
        slab of a building with a distinctly     long-gone) as a kid, the heat would    “It’s barely enough business to             Covid-19 outbreak that stalled              also seeming to break the habit            above — King’s Theatre seats,
        “late-20th-century Kiwi oddity”          rise off the tar on the main strip     stay afloat,” he says. “The people          big-name Hollywood releases                 of regular moviegoing for a lot of         Stratford. Photo: Courtesy of
        vibe. It still shows films daily, at     and the old cinema would beckon,       of Whangamata appreciate it, but            for the foreseeable future, while           people. If these threats finish the        King’s Theatre

 72                                                                                                                                                                                                                                                                  73

                                                                                                                                                                                                                                                                                                         Old Soul
                                                                                                                                                                                                                                                                                                                                                 the notes he held, way down low,        van’s CD player and pressed play. It
                                                                                                                                                                                                                                                                                                                                                 sounded almost instrumental, like a     was Adele’s 21.
                                                                                                                                                                                                                                                                                                         27-YEAR-OLD TEEKS SOUNDS LIKE

                                                                                                                                                                                                                                                                                                                                                                                                                                          You know those problems everyone has an
                                                                                                                                                                                                                                                                                                                                                 small organ. By the time he brought          To his surprise, the soulful
                                                                                                                                                                                                                                                                                                         A CROSS BETWEEN ADELE AND               out soul singer Hollie Smith for        album of pop ballads was a
                                                                                                                                                                                                                                                                                                                                                 a duet of “Whakaaria Mai (How           favourite with the band. They
                                                                                                                                                                                                                                                                                                         ELVIS PRESLEY. AND HE’S POISED          Great Thou Art)”, it was clear to       played it on repeat in the van until
                                                                                                                                                                                                                                                                                                         TO BECOME NEW ZEALAND’S NEXT            the audience that this was New          their arrival back home in Taipa,
                                                                                                                                                                                                                                                                                                         INTERNATIONAL SUPERSTAR.                Zealand’s next musical sensation.       east of Kaitaia. The drive proved to
                                                                                                                                                                                                                                                                                                                                                     The intimate show last              be a turning point in Gardiner-Toi’s

                                                                                                                                                                                                                                                                                                                                                                                                                                          opinion about, but no one can agree how
                                                                                                                                                                                                                                                                                                                                                 December — one of a few in small        life. “That was the first time that I
                                                                                                                                                                                                                                                                                                         By Madeleine Chapman                    venues around the country ahead
                                                                                                                                                                                                                                                                                                                                                 of his upcoming album, Something

                                                                                                                                                                                                                                                                                                         The crowd at St Mary’s in Holy
                                                                                                                                                                                                                                                                                                                                                 To Feel — was an unexpected choice
                                                                                                                                                                                                                                                                                                                                                 for a star on the rise. Gardiner-Toi,
                                                                                                                                                                                                                                                                                                                                                                                               Then he began to sing.
                                                                                                                                                                                                                                                                                                         Trinity in Auckland was quiet,
                                                                                                                                                                                                                                                                                                                                                 who performs as Teeks, has been
                                                                                                                                                                                                                                                                                                                                                                                            Accompanied by a piano
                                                                                                                                                                                                                                                                                                                                                                                                                                          to fix? What should we do about dairy, for
                                                                                                                                                                                                                                                                                                         more so than a typical gathering of     dubbed “the male Adele” by Vogue.

                                                                                                                                                                                                                                                                                                                                                                                               and string quartet, his
                                                                                                                                                                                                                                                                                                         600. Perhaps it was from a general      Music journalist Chris Schultz has
                                                                    DRINKS                                                                                                                                                                                                                               sense of holiness in the venue. Te      written that Gardiner-Toi “might
                                                                                                                                                                                                                                                                                                         Karehana Gardiner-Toi was wearing
                                                                                                                                                                                                                                                                                                         a white singlet and unbuttoned
                                                                                                                                                                                                                                                                                                         shirt, clean shaven, his black hair
                                                                                                                                                                                                                                                                                                                                                 one day give Lorde a run for her
                                                                                                                                                                                                                                                                                                                                                 money”.
                                                                                                                                                                                                                                                                                                                                                     His sound marries the
                                                                                                                                                                                                                                                                                                                                                                                          baritone was transcendent.

                                                                                                                                                                                                                                                                                                                                                                                                                                          example? Or how do we reduce the road
                                                                                                                                                                                                                                                                                                         gelled back, green eyes glowing

      SIMPLY RED
                                                                                                                                                                                                                                                                                                                                                 musicality of Norah Jones with
                                                                                                                                                                                                                                                                                                         in the low light. He stood in front     the vocal control of Elvis Presley       can remember just really listening
                                                                                                                                                                                                                                                                                                         of the altar and sipped from a hot      singing ballads. Celebrities as          to an album and being inspired in
                                                                                                                                                                                                                                                                                                         cup of tea. He seemed nervous,          varied as Russell Crowe and RZA          terms of the songwriting,” he says.
                                                                                                                                                                                                                                                                                                         muttering an apology for holding up     from the Wu Tang Clan have              “I feel like I owe a lot to that moment.”
                                                                                                                                                                                                                                                                                                         the show to take a drink.               tweeted his praises.                          We are speaking over the
                                                                                                                                                                                                                                                                                                             And then he began to sing.              None of it may have ever             phone thanks to the first, shorter,

                                                                                                                                                                                                                                                                                                                                                                                                                                          toll? Each month, North & South presents a
                                                                                                                                                                                                                                                                                                         Accompanied by a piano and              happened if Gardiner-Toi hadn’t          Auckland lockdown this year.
                                                                                                                                                                                                                                                                                                         string quartet, his baritone was        been game to make a risky social         Gardiner-Toi’s speaking voice is the
                                                “reds at room temperature” rule was    initiative celebrating reds released       glou glou — gluggable wines with an         inherently lower-tannin lighter-                Gamay, the thin-skinned grape                                              transcendent. “Through the fire I’d     move 10 years ago, when he was           little brother to his singing voice.
                                                popularised.                           soon after harvest, which are all          emphasis on uncomplicated sensory           bodied variety — it’s perhaps no           of Beaujolais, is also starting to gain                                         walk a million miles to find you,” he   17. On a long drive home to the Far      It’s full, deep, and punctuated with
      HOW A RECENT TREND UPENDS                     Reds made in the lighter bodied,   served chilled to some degree. A           enjoyment rather than intellectual          surprise lighter reds are gaining          momentum. For decades it was                                                    sang, the vibrating depth making        North from Auckland with his high        a lot of laughter. Until the Adele
      EVERYTHING YOU THOUGHT YOU                softly textured, brightly fruited,     play on Nouvelle Zélande, this draws       contemplation. But there are more           converts. Nevertheless, we’re still        just Te Mata flying the red gamay                                               the wooden walls of the small           school reggae band, he pulled out a      revelation, Gardiner-Toi’s musical

                                                                                                                                                                                                                                                                                                                                                                                                                                          radical solution to one of New Zealand’s most
                                                and juicy styles that we’re starting   on the French “nouveau” tradition          serious examples too, from places           lagging behind the adoption seen in        flag, and later Rippon. Te Mata,                   Teeks. Photo Danni Bishara   Parnell church feel even closer         brand new album he’d just bought         diet had consisted largely of Bob
      KNEW ABOUT RED WINE.                      to see more of, such as those made     of wines sold in the same year after       such as the Loire, Beaujolais’ Crus,        other countries, such as Australia.        which has over half the country’s                                               than they already were. Some of         from the mall, inserted it into the      Marley, Elvis Presley, Stevie Wonder,
                                                from the gamay grape or early-         harvest — such as the most famous          Northern Italy and Austria.                     Winemakers in Aotearoa are             11 hectares of gamay plantings,
                                                release pinot nouveaus, are best       example, Beaujolais nouveau —                   It’s a generational shift. Here        taking an assortment of approaches         currently sell out in a matter of                                                                                                                                                                           73
      By Jo Burzynska
                                                appreciated cool, though not fridge-   whose crunchy youthful characters          in New Zealand, a survey of our             to making these reds, which from           months. They’ve now been joined by
                                                cold. Chilled reds are “absolutely     make them ripe for the chilling.           flavour preferences by international        my recent tastings appear largely          other compelling examples from the

                                                                                                                                                                                                                                                                                                                                                                                                                                          intractable issues in a no-nonsense, numbers
                                                a blast”, says wine consultant and          This burgeoning popularity of         consumer-research group Wine                united in their vibrancy and delicious     likes of Mount Edward, Easthope
      In an upmarket local restaurant           Master of Wine Stephen Wong,           lighter reds is a pendulum swing           Intelligence revealed that while            drinkability. Some producers are           Family Winegrowers and Organised
      some years back, I called for an ice      who’s been ahead of the curve in       away from the heavy styles that            heavier styles of red were more             picking grapes early for added             Chaos.
      bucket as the wine I was drinking         his adoption of chilled and lighter    became the norm between the 1990s          attractive to older drinkers, younger       freshness, others are using vines               Esk Valley, part of the large Villa
      was way too warm. My waiter               red wines here in New Zealand.         and 2000s. The change is akin to           drinkers found lighter red-wine             less suited to serious production,         Maria wine group, is just bottling
      met my request with undisguised                                                  the move in the last decade away           styles more appealing. The past             many are minimising extraction             its first gamay, a project that’s “a
      incredulity, and a diner on the next                                             from big oaky chardonnays to the           three years have seen New Zealand-          from their grapes’ skins, and all          complete juxtaposition from our

                                                                                                                                                                                                                                                                                                                                                                                                                                          heavy, totally readable column. Politicians,
      table gave me daggers. The bottle         Lower-tannin                           more svelte examples preferred             made vin de soif and nouveau-styles         avoid overt oak. A current major           standard red wine production”,
      in question was one of the country’s                                             today. Reds from warmer climates           establish themselves as a category          New Zealand industry research              according to senior winemaker
      top pinot noirs, which you may be         reds are part of                       in particular had been getting             of its own, Wong says. New Zealand’s        project investigating the production       Gordon Russell. “The concept of
      surprised to learn tasted eminently
      better a good five degrees cooler.        a growing global                       seriously super-sized, buoyed by the
                                                                                       style being highly awarded by some
                                                                                                                                  climate is well-suited to these lighter
                                                                                                                                  reds, as cool conditions foster the
                                                                                                                                                                              of specifically low-alcohol wines
                                                                                                                                                                              is also offering new knowledge
                                                                                                                                                                                                                         lighter reds, reds to be drunk cool
                                                                                                                                                                                                                         is an evolution, but also a step back
           The popular myth that red
                                                engagement                             influential wine critics. Winemakers       fresh acidity central to the style.         for winemakers to apply in their           to days of old, where grapes were

                                                                                                                                                                                                                                                                                                                                                                                                                                          you’re welcome.
      wine should never be chilled                                                     were picking grapes later, leading         “Pinot noir, especially younger vine        production processes. Those                picked early and drunk young,”
      must be banished. Indeed, for the
      exciting new wave of lighter, fresher
                                                with the                               to ultra-ripe characters and heady         material, is perfect for vin de soif.       making this style are just as              notes Russell. “They may be
                                                                                       alcohol levels. Extraction from            Our measly few hectares of gamay            varied as the wines themselves.            relatively new to the New Zealand
      New Zealand wines riding the
      international light red trend, chilling
                                                onomatopoeically                       grape skins was also maximised,            are also great for this, cabernet           Respected boutique wineries are            market, but I can see this category
                                                                                       creating inky-coloured wines               franc also. Surprisingly, syrah is a        rubbing shoulders with some of             growing and becoming a permanent
      is most definitely recommended.           named glou glou                        with firm tannins (an astringent           good contender, achieving flavour           the big industry players, and a            part of our wine diet.”
      It’s true that fuller-bodied, highly-

                                                                                                                                                                                                                                                                          Culture Etc
                                                                                       compound found in grape skins, pips        ripeness at lower alcohol levels in         new generation of winemakers                    These styles are not only
      structured wines served overly cool       — gluggable wines                      and barrels), while dominant oak           Hawke’s Bay.”                               more aligned with the natural-wine         creating diversity, but also
      can taste harsh and lean. But reds
      are more often served too warm —          with an emphasis                       flavours were added through ageing
                                                                                       in new barrels. The result was a lot of
                                                                                                                                       Lighter reds would also appear
                                                                                                                                  a logical progression from the
                                                                                                                                                                              movement is also involved. The
                                                                                                                                                                              latter’s openness to unconventional
                                                                                                                                                                                                                         challenging perceptions of red wine
                                                                                                                                                                                                                         itself. “We’re not constrained to
      an issue in this country lamented by
      many wine professionals including         on uncomplicated                       wines that tasted similar regardless
                                                                                       of where they came from, with a
                                                                                                                                  current rosé craze, given they’re
                                                                                                                                  similarly fresh, fun and incredibly
                                                                                                                                                                              blends has encouraged
                                                                                                                                                                              experimentation that’s further
                                                                                                                                                                                                                         an idea of what a red wine is,” says
                                                                                                                                                                                                                         Oliver Styles of Halcyon Days, a
      Maciej Zimny, New Zealand
      Sommelier of the Year in 2015 and
                                                sensory enjoyment.                     weight and concentration that made         versatile — great drunk on their            expanded the stylistic spectrum.           boutique Hawke’s Bay producer that
                                                                                       them difficult to drink much of. The       own or paired with a huge range                 In New Zealand, the combination        makes Luz, a beautifully harmonious
      co-proprietor of Wellington’s Noble                                              style was also suited to a narrow          of food. “Rosé on steroids,” is how         of pinot noir with its white relative      syrah-pinot noir blend at a
      Rot wine bar. If the wine is served       “We saw the trend starting to gain     range of hearty fare that fewer            Alex Craighead of Kindeli Wines             pinot gris seems particularly              remarkably low alcohol level. “Red
      too warm, it becomes heady with           momentum around three years ago,       people were eating.                        describes the aim for his lighter           promising, illustrated by current          wines have suffered for decades
      warming alcohol, and secondary            and more widespread popularity              Tastes are changing, as around        reds. As a local natural-winemaking         releases from the likes of Scout           under the assumption they have to
      aromas such as lees and oak become        started to happen in 2019,” he says.   the world wine drinkers are                pioneer, he’s keen to make reds that        Wines, Unkel, and Garage Project.          be a certain thing, as if a red wine
      more pronounced and disjointed,           As a local champion of natural         beginning to gravitate towards             are more approachable. “I think             Another interesting development is         without a tannic backbone and an

                                                                                                                                                                                                                                                                                                                                                                                                                                          Backstory
      Zimny explains. As a generic rule,        wines — a movement whose minimal       lighter wines and cuisines, such           most people are after something             pinot nouveau, a fruit-focused style       acid-body balance is somehow not a
      the more complex and fuller bodied        intervention approach favours          as Mediterranean and more                  moreish in a red, but have often            of pinot noir released early with little   ‘proper’ red wine. It’s nonsense.”
      the wine, the warmer the serving          lighter red styles — Wong’s been       plant-based diets. Lower-tannin            been lumped with high tannin, oaky,         or no oak maturation. Beaujolais is
      temperature, he says. “But never          working closely with these reds        reds are part of a growing global          difficult wines or Ribena, with not a       regularly cited as the inspiration,
      at room temperature!” — better            for some years now, and in 2019        engagement with vin de soif, that          lot in between,” he says.                   with some lovely examples from             Jo Burzynska is a wine writer, critic
      heating and insulation mean               he launched Nouvelle, an annual        is, a wine that quenches the thirst,            Given New Zealanders’                  Fromm, Alpine Wine Co, Prophet’s           and judge and the former editor of
      buildings have warmed up since the        Wellington event and hospitality       or the onomatopoeically named              penchant for pinot noir — an                Rock and On Giants’ Shoulders.             Wine NZ.

76                                                                                                                                                                                                                                                                  77

                                                                                                                                                                                                                                                                          What’s going on in the world of travel, music,                                                                                                                  Our history column, Backstory, tells the story
                                                                                                                                                                                                                                                                          food, art, TV and film, books and more – you                                                                                                                    of how we got here. Uncovering little-known
                                                                                                                                                                                                                                                                          know, culture etc. Writing that will transport                                                                                                                  historic facts, or setting the record straight
                                                                                                                                                                                                                                                                          you and keep you in the know, and stories                                                                                                                       on events which everyone thinks they know
                                                                                                                                                                                                                                                                          which delve deeper than a simple ‘review’                                                                                                                       about, Backstory explains our history in
                                                                                                                                                                                                                                                                          section ever could.                                                                                                                                             fascinating detail.
                                                                                                                                                                                                                                                                                                                                  4
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
45%                             55%
              male                            female

                        core readers

               40–69    average age

150,000
                 61
               Culturally engaged. They love

loyal
               travel, reading, film and theatre,
               good food and good wine.

readers   5
               They have attitude, influence and
               discretionary income to spare.
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
75%
                                                   have been on a New
                                                   Zealand holiday in the
                                                   past 12 months.

                                             39%   have had wine with
                                                   their meals in the past
                                                   7 days.

                                             67%
                                                   are tertiary graduates
                                                   or intend to enrol in a
                                                   tertiary programme in
                                                   the next 12 months.

                                             42%   are business owners.

                                             26%
                                                   are business decision
                                                   makers within their
                                                   organisation.

Source: Nielsen CMI Q4 19 – Q3 20 (AP 15+)         6
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
65%
                           of North & South
                           readers spend above
                           average on the
                           purchase of new cars.

79%
                           of readers give
                           advice to or make
                           recommendations to
                           friends and family.

$4.4                       is how much our health
                           conscious readers

million
                           spend per week on
                           related products.

64%                        try to buy NZ-made
                           products as often
                           as possible.

They are financially secure and asset-
rich. They are 35% more likely to have few
financial concerns — and

49%     more likely to choose to pay more
for top quality foods.

They are 59%          more likely to have more

than   $200,000             invested.

Source: Nielsen CMI Q4 19 – Q3 20 (AP 15+)          7
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
Readership:                                                        Rates

               Nielsen CMI Q4 19 – Q3 20 (AP 15+)
                                                                                                          Rates do not include GST. GST of 15% will be added to the rates with invoicing.
                                                                                                      All rates quoted are in NZ dollars. All guaranteed positions will carry a 10% loading.

150,000
                                                                   Double-page spread                               $13,000           Third-page horizontal                           $2,900
                                                                   Full page                                         $7,000           *Third-page vertical (selected pages only)      $2,990
                                                                   Half-page horizontal                              $4,500           Inside front cover DPS                         $14,600
                                                                   Half-page vertical (selected pages only)          $4,480           Outside back cover                              $7,800

                                                                   Schedule
Circulation:   (Average Net Circulation April 2018 – March 2019)

                                                                   Cover date                       On sale date              Booking closure   Cancellation closure    Material received/due

19,659
                                                                    June                              10/05/21                      21/04/21               29/03/21                26/04/21
                                                                    July                               14/06/21                    26/05/21                03/05/21                 31/05/21
                                                                    August                              12/07/21                   23/06/21                01/06/21                28/06/21
                                                                    September                          16/08/21                     28/07/21               05/07/21                02/08/21
                                                                    October                            13/09/21                    25/08/21                02/08/21                30/08/21
                                                                    November                             11/10/21                  22/09/21                30/08/21                 27/09/21
                                                                    December                             15/11/21                    03/11/21                11/10/21                01/11/21
                                                                    January                             13/12/21                     01/12/21                08/11/21                29/11/21
                                                                    February                            17/01/22                     15/12/21                13/12/21               21/12/22
                                                                    March                             14/02/22                     02/02/22                 10/01/22                31/01/22
                                                                    April                             14/03/22                     02/02/22                07/02/22                28/02/22
                                                                    May                                11/04/22                    30/03/22                07/03/22                28/03/22

                                                                                            8
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
1. Double-page spread (dps)                                                                2. Full page
Advertisement                                        307H x 430W (mm)

                                                                     297H x 420W (mm)
                                                                                                                                            307H x 220W (mm)

                                                                                                                                               297H x 210W (mm)

Specifications                                                                             257H x 380W (mm)                                         257H x 170W (mm)

                                                                                         TYPE AREA                                                  TYPE AREA
                                                                     TRIM                                                                       TRIM

                                                    BLEED                                                                                   BLEED

                                                 3. Half-page vertical**                                          4. Half-page horizontal              5. Third-page vertical**
                                                 307H x 112W (mm)

                                                                                                                                                       307H x 80W (mm)
                                                                    297H x 102.5W (mm)

                                                                                                                                                                         297H x 70W (mm)
Files must be supplied as single pages,
                                                                                         257H x 82.5W (mm)

                                                                                                                                                                                           257H x 52W (mm)
one PDF per page.
Multi-page PDFs are not allowed.

** Available in certain sections only. Please
note there is a limit of broken space we can
accept. North and South Media Ltd cannot                                                                                  125 x 170W (mm)
guarantee placement for broken space.                                                                                 146 x 210W (mm)
Publisher reserves the right of final approval
                                                                                                                   160 x 220W (mm)
of all magazine advertisements.
                                                                                                              9
Media Kit 2021-22 Matt Smith Commercial Director 021 163 6161 - North & South Magazine
6. Third-page horizontal                       7. Half-page horizontal dps*
Advertisement
Specifications                                                                                             160H x 430W (mm)

                                                                                                              150H x 420W (mm)
                                                        BLEED
                                                                                                                   125H x 380W (mm)
                                                          TRIM
                                                            TYPE AREA
                                                            80H x 170W (mm)                                        TYPE AREA

                                                           95H x 210W (mm)                                    TRIM

                                                        105H x 220W (mm)                                   BLEED

Check-list:                                            INSERTIONS                       BLEED H X W (mm)                TRIM H X W (mm)   TYPE H X W (mm)
    Are your images high res enough?
                                                       1. Full Page                     307 x 220                       297 x 210         257 x 170
    Are your fonts embedded? Any obselete fonts
    to convert to paths?                               2. Double Page Spread (DPS)      307 x 430                       *297 x 420        257 x 380

    Colour is converted to CMYK? Remember no
    fancy fluros...                                    3. Half Page Vertical            307 x 112                       297 x 102.5       257 x 82

    Check that saturation level..
                                                       4. Half Page Horizontal          160 x 220                       146 x 210         125 x 170
    Watch out for those sneaky T&Cs... Is it sitting
    inside/close the type area
                                                       5. Third Page Vertical           307 x 80                        297 x 70          257 x 52
    Are your important messages clearly in the
    Type Area?                                         6. Third Page Horizontal         105 x 220                       95 x 210          80 x 170

    PDF output settings are all set correctly?
                                                       7. Half Page Horizontal Spread   160 x 430                       150 x 420         125 x 380
    All set! Send it over!

                                                                                  10
Advertisement    *DPS advertisements are required to be separated into
                 left and right hand pages, one PDF per page. DPS spreads
                 or multipage PDFs are not allowed.
                                                                              • Trim size must be correct according to North & South
                                                                                Media Limited specifications identified by 15pt trim
                                                                                marks and 5mm bleed must be included on all sides of

Specifications
                                                                                ad in addition to the trim size.
                 Suppliers of digital advertising are responsible
                 for checking the quality and integrity of their              • Total Ink Weight must not exceed magazine specific
                                                                                limit (300% for papertype-1 titles, 280% for
                 files before submission to North & South                       papertype-3).
                 Media Limited.
                                                                              North & South Media Limited canno t take responsibility
                 In summary, North & South Media Limited will only            for accurate reproduction of advertisements if:
                 accept digital files that meet the following requirements.
                 Files that do not meet the requirements will be rejected:    • Fonts are artificially stylised.

                 • File must be a PDF version 1.3. North & South Media        • Font sizes are below 5 points for solid text or below 9
                   Limited recommend that PDF files are made to meet            points for reversed or non-solid text. North & South
                   the international PDF/X-1a standard, which is available      Media Limited recommend that you do not use type
                   as a preset in all modern layout programs.                   size smaller than 8 points as this is difficult to read.
                                                                                Reverse type smaller than 12 points may not reproduce
                 • All fonts must be embedded and your file cannot              well. Serif and non-bold fonts smaler than 10 points
                   contain truetype, multiplemaster or CID fonts.               may disappear into reverse areas.
                   These font types are not supported by our printers
                   and therefore files which contain these fonts will be      • Text or other content is placed outside the live type
                   rejected.                                                    area.

                 • OpenType® fonts are the only acceptable fonts. If you      • If you have any questions regarding the submission of
                   need to use another font type, outline it in your layout     digital advertising to North & South Media Limited,
                   application before creating the PDF.                         please contact matt@northandsouth.co.nz

                 • All elements must be CMYK. RGB or spot colours are
                   not allowed.

                 • Images should have an effective resolution of 300dpi
                   Low resolution images lead to poor print reproduction.
                   What looks ok on screen might look a lot worse
                   once it’s printed. Note that it’s the effective image
                   resolution that is important, taking into account the
                   scale factor of images in the layout program.

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