Media Kit 2021 - CSRA Kids

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Media Kit 2021 - CSRA Kids
Media Kit
                                         2021

CSRA Kids Splash Dates 2019 - Evans
Media Kit 2021 - CSRA Kids
Introduction
                              CSRA Kids is an online family magazine that focuses on the
                              Augusta Metro/Aiken County area. We're a digitally-native,
                              mobile-first, social media friendly publication that is designed to
                              meet the needs of an evolving media landscape.
                                 We were conceived out of a desire for parents to be able to
                                 navigate all the opportunities available to their family in the
                                 CSRA. So we sought out to create a one-stop shop to
                                 everything kid related in the area.

                                   We put a strong emphasis on new media tools like social
                                   media and video — engaging directly with parents and
                                   cultivating communities that drive engagement and reach.

                                      Founded in 2017, CSRA Kids has quickly become the
                                      most-read, most-valued family magazine in the CSRA.

                                     Our Mission
                                            To Connect Families to Community
                                          Events and Resources That Help Them
                                             Create Memories of a Lifetime.
Arts in The Heart - Augusta
Media Kit 2021 - CSRA Kids
By The Numbers
   650K                   260K                   127K
People Reached Via     Total Pageviews 2020       Total Visitors
Social Media Monthly                                  2020

Our Audience
                                     Men
                                     10%

46%
Ages 25 - 34

50K - 100K
Average Household Income
                                              Women
                                               90%

Top Interests of Our Readers
Family Focused Hobbies - Food & Dining - Travel
Value Shopping - News & Politics - Real Estate                     Earth Day - N. Augusta
Media Kit 2021 - CSRA Kids
DIGITAL ADVERTISING

                                            703x427
                                        Rotating Page Ad
                                                                                    449x375
                                                                               Article/Sidebar Ad
                                                                                     Rotating

                                   703x427 Rotating Page Ad
                                   Wide horizontal banner with rotating ads.
                                   This ad is positioned on key pages.

                                   449x375 Rotating Article/Sidebar Ad
                                   Rectangular banner ad that is embedded inside articles
                                   and also fixed on the side on desktop and positioned
                                   on the bottom on mobile.
Trunk or Treat - Warrenville
Media Kit 2021 - CSRA Kids
Premium Directory Listing

Premium Directory Listing
Our guides and directories are one of the top reasons
parents visit CSRA Kids. Our premium directory
listings is a great way to stand out and to take
advantage our SEO. This high color listing sits above
the directory and links to your website.

                                                        Aiken Kids Expo - Aiken
Media Kit 2021 - CSRA Kids
Digital Sponsored Content
                              We have the ability to create an authentic presence for
                           advertisers on our website. It has the look and feel of general
                          content and provides an memorable experience for our readers.

                                  703x427
                              Rotating Page Ad

                           Current Content Series
                           Ask The Expert Series
                           Ask The Expert Series is designed to highlight the services and
                           products that you offer to customers. Share your expertise and
                           answer common questions.

                           CSRA Kids Spotlight
                           Let us be the spokesperson for your business. We visit and
                           experience your business first hand. Then we tell our readers
Snow Fest - Evans          what we think!
Media Kit 2021 - CSRA Kids
CSRA Kids Events
CSRA Kids events are key for us to stay connected to
the community and providing unique experiences for
our readers. This can provide a unique branding
experience for advertisers through sponsorship and
collaboration.

CSRA Kids Birthday Bash
Our annual publication anniversary and charity event. All
proceeds from the event are donated to a local non-profit.

Summer Splash Dates
As part of our 100 Days of Summer Fun campaign, we
meet at local splash pads around the CSRA and connect
with local families. We provide activities and pass out
popsicles.

Kid Jam Expo
An annual event that highlights all the businesses and
service providers that serve families in the CSRA. The
event is full of interactive displays, characters, fun
attractions, a touch-a-trunk area and more. This event
attracts over 3K people from all over the CSRA!              Kid Jam - 2019
Media Kit 2021 - CSRA Kids
Next Steps...

What We Offer                              Contact Us
- Custom Advertising Packages
                                           Publisher
- Annual Events                            Brandy Mitchell
- Social Media
- Event Promotion                          Mobile
                                           803-522-9228
- SEO/Top Ranking Keywords
- Giveaway Campaigns                       Email
- Email Newsletter                         info@csrakids.com
- Retargeting Strategies                   Mailing Address
                                           96 Leigh Place Dr
                                           North Augusta, SC 29841
View Our Packages
https://csrakids.com/csra-kids-advertising-opportunities
Media Kit 2021 - CSRA Kids
Our Growth

2019 Analytics                                   2020 Analytics
Website:                                         Website:
Pageviews - 354,878                              Pageviews - 279,709
New Visitors - 121,579                           New Visitors - 113,853
Total Visitors - 151,641                         Total Visitors - 137,404
Average Session Time - 1.55                      Average Session Time - 1.33
All-Time Ad Impressions - 5,922,401              All-Time Ad Impressions - 6,598,923
Google Impressions - 2.4M                        Google Impressions - 2.9M
Google Total Clicks - 103K                       Google Total Clicks - 95.3K

Social Media:                                    Social Media:
FB Followers - 9K                                FB Followers - 13K
FB Total Average Reach - 300K/mth                FB Total Average Reach - 650K/mth
FB Total Average Engagement - 80K/mth            FB Total Average Engagement - 162.5K/mth
                                                 *Pageviews Down Due to Event Cancellations Due to COVID-19
2018 Analytics
Website:                     Social Media:
Pageviews - 304,928          FB Followers - 6K
New Visitors - 94,695        FB Total Average Reach - 90K/mth
Total Visitors - 119,744     FB Total Average Engagement - 50K/mth
Average Session Time - 2:09
All-Time Ad Impressions - 2,641,281
Google Impressions - 1.28M
Media Kit 2021 - CSRA Kids
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