MEDIA KIT 2021 - Delta Magazine
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MEDIA KIT 2021
MISSION
Our mission is to bring our readers the uniqueness of the Mississippi Delta and to celebrate the
lifestyle enjoyed here. With each issue we explore the music, art, history, and food of the Delta,
giving credence to the notion that this truly is “the South’s South.” We strive to present the best
of what our region is about from turnrows and hunting clubs, to debutante balls and dinner
parties. Not bound by land and levees, we believe those who treasure the culture of the Delta
will carry our way of life with them wherever they may roam.
Delta
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Delta
SEPTEMBER/OCTOBER 2017 JANUARY/FEBRUARY 2018
VOLUME 15, NUMBER 2
m a g a z i n e m a g a z i n e
THE
FALL
EDITION
COTTON
DELTA MAGAZINE
IN THE DELTA
HISTORICAL
HELENA
OUTDOOR GUIDE
Elizabeth Heiskell’s
NEW COOKBOOK annual tourism guide
Bacon & Bourbon Recipes easy winter meals
fitness and recreation
SEPTEMBER/OCTOBER 2017
$5.95US
09
7 25274 24724 0
Delta
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Delta
JULY/AUGUST 2018
VOLUME 14, NUMBER 4
JANUARY/FEBRUARY 2017
m a g a z i n e m a g a z i n e
Weekend in
VICKSBURG
Simple
Vacation
Meals
DELTA MAGAZINE
poolside
living
WILD GAME DINNER
annual TOURISM guide
15th
Anniversary
JANUARY/FEBRUARY 2017
$5.95US
01
health and beauty trends ISSUE
7 25274 24724 0
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
EDITORIAL CALENDAR
JANUARY/FEBRUARY
Annual Tourism & Travel Guide | CVB Spotlight | Health & Wellness | Restoring Georgianna
Ad space deadline: November 29 • Materials due: December 2 • Camera-ready ads: December 6 • On sale: January 1
MARCH/APRIL
Annual Spring Wedding Issue | Gardening Tips | Spring Festival Guide | Turkey Hunting
Ad space deadline: January 30 • Materials due: February 3 • Camera-ready ads: February 7 • On sale: March 1
MAY/JUNE
Spring & Summer Style Guide | Summer Travel Section | Enjoying the Outdoors
Ad space deadline: March 27 • Materials due: March 30 • Camera-ready ads: April 3 • On sale: May 1
JULY/AUGUST
Summer Entertaining | Designer Showcase | Garden Fresh Recipes | 4th of July Celebrations
Ad space deadline: May 29 • Materials due: June 1 • Camera-ready ads: June 5 • On sale: July 1
SEPTEMBER/OCTOBER
Outdoor & Hunting Guide | Fall Festivals | Fashion & Tailgating | Delta Dog Photo Contest
Ad space deadline: July 31 • Materials due: August 3 • Camera-ready ads: August 7 • On sale: September 1
NOVEMBER/DECEMBER
The Holiday Issue | Special Gift Guide | Holiday Traditions & Entertaining | Duck Hunting
Ad space deadline: October 2 • Materials due: October 5 • Camera-ready ads: October 9 • On sale: November 1
*All editorial content and deadlines subject to change.
in every issue
Features
Book Reviews
Art
Music
Homes
Food
Recollections
History
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
READERS
circulation household income
60,000 92%
copies distributed annually earn $50K or more
10,000 57%
print run per issue earn over $100K
33,000
readership per issue gender
47 65% 35%
number of states (including the UK) are female are male
boasting Delta Magazine readers
education
50+
vendors including local retailers and 78%
Barnes & Noble and Books-a-Million locations have a college degree or higher
across the Southeastern United States.
Print & Digital
subscriptions
are available.
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
DISTRIBUTION
major booksellers
THE SOUTHEAST STATES
Delta Magazines are distributed and sold in these major bookstores
throughout Mississippi, Tennessee, Louisiana, Arkansas, and Alabama
BARNES & NOBLE | BOOKS-A-MILLION
ALABAMA Barnes & Noble, Metairie Books-A-Million, Jackson I-55
Barnes & Noble, Dothan Barnes & Noble, Shreveport Books-A-Million, Meridian
Barnes & Noble, Spanish Fort Books-A-Million, Monroe Barnes & Noble, Ridgeland
Books-A-Million, Southaven
Barnes & Noble, Tupelo
LOUISIANA MISSISSIPPI
Barnes & Noble, Baton Rouge Books-A-Million, Biloxi
Barnes & Noble, Harvey Books-A-Million, Columbus TENNESSEE
Barnes & Noble, Lafayette Barnes & Noble, Gulfport Barnes & Noble, Memphis
Barnes & Noble, Mandeville Books-A-Million, Hattiesburg Barnes & Noble, Collierville
newsstands/retailers
MISSISSIPPI DELTA ARKANSAS DELTA
Forty Nine Commissary, Belzoni Hunter’s Pharmacy, Lake Village, AR
Cat Head Folk Art & Music, Clarksdale
Rosson & Co., Cleveland
TENNESSEE
Cotton Row Bookstore, Cleveland
Novel, Memphis
A&A Pharmacy, Greenville
Brown’s Pharmacy, Greenville
Montage Marketplace, Greenville STATEWIDE (MISSISSIPPI)
Mississippi Gift Company, Greenwood The Flower Basket & Gifts, Charleston
Turnrow Book Co., Greenwood The Flower Company, Grenada
B.B. King Museum, Indianola Lemuria Books, Jackson
Crown in Town Restaurant, Indianola Sullivan’s, Kosciusko
Indianola Pecan House, Indianola Russell’s Drugs, Lexington
Lina’s Interiors & Antiques, Leland Olive Juice, Oxford
Green Apple, Rolling Fork Provision Oxford, Oxford
Downtown Marketplace, Yazoo City Square Books, Oxford
Yazoo Drugs, Yazoo City Off Square Books, Oxford
Lorelei Books, Vicksburg Everyday Gourmet, Ridgeland
Bookmart, Starkville
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
2021 RATES
2019 RATE CARD
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
ACCOLADES
AWARDS & NOMINATIONS
2018 Research in Action Award for the
Delta Region, Mississippi Tourism Association
2017 Best Regional Cover Design Finalist, Folio Awards
2015 Travel Media Award by the Mississippi Tourism Association
Mississippi Heritage Trust Award
2012 IPPY Award, South Non-Fiction, The Delta Magazine Cookbook
Silver Medal Award, American Advertising Federation
BOOKS PUBLISHED BY DELTA MAGAZINE
Dust in the Road: Recollections of a Delta Boy, 2018
$35.00
McCartys of Merigold, Mississippi, The Pottery, 2016
The The
s the book Delta
en waiting for—
f the best
Delta Magazine
Delta Magazine
in Delta
section from Cookbook
The Delta, 2013
aterers, food
taurant chefs, A celebrated collection of recipes
Cookbook
Delta Magazine
hen.
and culinary traditions from the
most southern place on earth
The Delta Magazine Cookbook
The Delta Magazine Cookbook has
ultimately defined Delta cuisine with a
unique compilation of recipes, most of
A Delta Magazine Christmas, 2013
which were previously published in one of
50 Delta Magazine issues from 2003 to 2011.
The Delta Magazine Cookbook, 2011
Delta Magazine, an award-winning regional
lifestyle magazine inspired by Delta and
Deep Southern culture, is known for feeding
A celebrated collection of its readers a taste of the culture that inspired
recipes and culinary traditions it. The anthology of recipes is a must-have
from the most southern
Mississippi Delta, Flood of 2011
cookbook for anyone who loves to cook
place on earth what locals consider “good Southern food”
at home.
As Delta Magazine is often recognized for
celebrating the Delta’s cultural heritage, this
cookbook also reflects a sense of place its
readers hold dear to their hearts. Beautiful
photography reflects the landscape and
Dust in the Road Cover.qxp_Layout 1 9/5/18 9:21 AM Page 1 culinary traditions that the land itself
inspired. Think crawfish and catfish cakes,
sweet corn recipes galore, hot tamales and
the signature dishes adopted from a melting
DUST
pot of heritages. Divided by seasons, the
chapters flow with the rhythms of the local
DUST in the ROAD RECOLLECTIONS OF A DELTA BOY ~ A Collection of Stories from Delta Magazine
“Hank Burdine is the quintessential raconteur and the farming and hunting seasons, and a cook’s
recognized authority on all things relating to the culture playlist even reverberates the blues, jazz and
and history of the Mississippi delta. His subjects are always rock music born of this region in the
worthy, often legendary, and always worthwhile reading. American South.
no one captures both the subject and the reader in the
whirlwind of such dramatic delivery—which is always spot
ROAD
in e
(continued on back flap)
COOPWOOD on—better than Burdine. He is considered a true Southern
PUBLISHING
treasure by those who know him and his work.”
th
GROUP
– Minor Ferris Buchanan, author of Holt Collier, His Life,
His Roosevelt Hunts, and The Origin of the Teddy Bear
ij RECOLLECTIONS OF A DELTA BOY
“Hank Burdine is the living personification of what makes Hank Burdine, born and
the Mississippi delta so special. For decades, Hank has been
reared in the Mississippi Delta,
chronicling the comings and goings, the tall tales and small
talk of the most unique place on earth, where the soil is deep was a road builder and
and fertile, just like it’s people. it’s all here between these gentleman farmer. After a
covers, and his aim is true. Hank writes like most people sixteen-year walkabout with his
dream, well and deep.” family in the Sangre de Christo
– William “Bill” Dunlap, artist and author, Mountains of Southern
Short Mean Fiction-Words and Pictures
Colorado and the Emerald
ij Coast of the Florida Panhandle,
Hank returned home to his
“Hank Burdine is the classic Mississippi delta man, an
inveterate keeper of the river, a writer, adventurer, and world beloved Delta where he lives on
class teller of tales,… the list goes on, but it is impossible to his farm. His late wife Sallie
sum him up with a series of titles. Hank is of and by the always said, “Hank never really
delta, and these essays evince his love of that land he
left the Delta, as he returned
inhabits and roams.”
often to water his roots.”
– Huger Foote, photographer,
Highly involved with the
A Delta
ijMagazine
Now, Here, Then and My Friend from Memphis
Mississippi River, he serves
as a commissioner on the
Christmas
“How fortunate we are, residents and exiles alike, to have Mississippi Levee Board. Hank
these fascinating essays which preserve and celebrate the has co-authored Panther Tract:
people, places, and history of our most distinctive homeland.
Wild Boar Hunting in the
The author, whom it has been
Celebrating themy good fortune
Warmth to know
and Wonder
since our childhoods, is a splendid raconteur and a Mississippi Delta with Melody
very fine writer.”
of the Holiday Season Golding and Mississippi Delta,
– Eugene Ham, professor, expatriate, The Flood of 2011, and THE
and Delta historian par excellence DELTA: Landscapes, Legends, and
Legacies of Mississippi's Most
ij Storied Region with Coopwood Foreword by
“Hank Burdine’s writings follow in the footsteps of past
HANK BURDINE
Publishing and Delta Magazine. JULIA REED
Mississippi delta writers, Shelby Foote, William alexander
Percy, david Cohn, and others. Since the launch of Delta
Magazine in 2003, Hank has been a contributing editor,
ij Epilogue by
bringing depth and insight to the voice of Delta Magazine. RICHARD GRANT
His stories embody the unique character of our region and
clearly convey the richness of this special land to our readers.”
– Scott Coopwood, founder and publisher
Delta Magazine A Collection of Stories from Delta Magazine
PHOTO BY JOHN MONFORT JONES
COOPWOOD
PUBLISHING, HANK BURDINE
INC.
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
WEBSITE
Interact with Delta Magazine on our website
which features multiple articles from each issue, an
archive of our favorite recipes, advertising information,
subscription renewals and our wedding registry.
Driven by our social media and digital platforms,
our website traffic is growing every year.
website metrics
(first three quarters of 2020)
24,731
New users:
Page views: 70,096
Avg. views /month: 5,500-7,500
website ad options
The website ads (on all pages in the sidebar,
except the home page) are as follows:
Small banner 300x50 for $250
Medium rectangle 300x250 for $350
Leaderboard 728x90 for $450
Skyscraper 300x600 for $550
Find us at: deltamagazine.com
300x600 300x250
specifications
• Website ads will be featured in
Medium 300x50
sidebar of interior pages;
Skyscraper Rectangle Small • File Formats: PNG, JPEG, GIF
Banner • No Flash or HTML files
728x90 • Ad or materials due one week
before issue is released
Large Leaderboard
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
THE EDIT e-newsletter
Launched in January of 2019, The Edit
has proved to be a successful and popular
addition to our digital platform.
the Edit metrics
• Reaches approximately 25,000
opt-in subscribers
• Average open rate of 19.2%
• Average click thru rate 4.2%
bi-weekly e-newsletter
• First and third Wednesdays each month
• Content is interactive
• Ads are linked back to advertiser website
square
Advertising options per issue:
Small Square 300 (w) x 250 (h) — $100
Large Rectangle 600 (w) x 400 (h) — $200
• Ad or materials due one week
before scheduled run date
sponsored content newsletter
• One e-newsletter mailing per advertiser, per issue
• Multiple social media shares for length of issue
rectangle • Advertiser provides video (Vimeo or YouTube)
and/or high resolution images and 2-3 paragraphs
• Linked back to advertiser website
• $800 per issue
SOCIAL MEDIA PLATFORMS
Our social media followers have
increased by more than 25% in the last
year alone. Follow us and join the fun!
@Delta.Magazine.MS @deltamagazine @Delta_Mag
10,100 11,335 1,387
fans on Facebook Instagram followers Twitter followers
125 S. Court Street | PO Box 117 | Cleveland, MS 38732 | 662.843.2700 | deltamagazine.com
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