MEDIA KIT 2021 - Endeavor Manufacturing
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| MEDIA KIT 2021 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
THE MARKET
Material Handling & Logistics, founded in 1945 as Flow Magazine, The forklift market alone contributes more
celebrated its 75th anniversary in 2020 by joining in print with New than $25 billion annually to the U.S. GDP,
Equipment Digest, the industry’s most preferred product magazine. and for every direct job in the industry, an
The single biggest challenge facing the material handling and additional 2.5 jobs are supported elsewhere
logistics industry is finding, developing and retaining talent in all in the economy, according to the Industrial
aspects of the profession, but particularly in technological/technical Truck Association.
skills. Material Handling & Logistics will continue to showcase
workforce management strategies and best practices in tech
adoption and implementation. $1.6
In 2021, Material Handling & Logistics and New Equipment Digest will TRILLION
be a part of Endeavor’s Manufacturing & Technology Show, a mega- Total U.S. business
event that will connect companies with innovative solutions and More than 1 million people logistics costs, roughly
in the U.S. are classified as 8% of the entire U.S.
insights from top industry experts.
warehouse workers, and 1.5 economy.
million are classified as truck/
delivery drivers. Source: CSCMP State of Logistics
Source: BLS Report, 2020
of material handling and logistics
76% professionals say they are satisfied
(44%) or very satisfied (32%) with their
choice of that industry as a career path.
Source: MH&L’s 2019 Salary Survey
The digital The digital technologies 50% of supply
technologies most with the greatest chain professionals
The state of the material
in use today, potential to disrupt plan to spend over The material Tightening
handling and logistics
according to supply or create competitive $1 million on supply handling customer
industry has been a
chain professionals, advantage are robotics chain technologies industry is dynamic and requirements and
are cloud computing and automation, over the next two an essential changing world. transportation
and storage, robotics sensors and automatic years. Of that group, part of the industry pressures
and automation, ID, predictive and 25% plan to spend supply chain will make skilled
and sensors prescriptive analytics, over $5 million and and will always Material handling and and experienced
and automatic and artificial 5% plan to spend over provide stable logistics have a professionals even
identification. intelligence. $50 million. employment bright future and will more valuable in
opportunities. continue to grow in the near future.
MHI 2020 Annual Industry Report importance in the future.
2
AUDIENCE INSIGHTS
Material Handling & Logistics is a B2B brand written exclusively for managers who oversee supply chain, logistics and material
handling across America’s manufacturing, distribution and retail sectors. MH&L covers warehousing, material handling equipment,
transportation strategies, sustainability, logistics, global commerce, distribution, regulatory compliance, workforce management,
new technology and automation.
TOP INDUSTRIES SERVED
135,958 Fabricated Metal/Primary Metal Mfg
Machinery/Medical Equip/Measuring Equip Mfg
14.41%
Average Monthly Reach 12.69%
s 6% Increase in reach Wholesaler/Distributor/Transportation/Warehousing
8.40%
REACH DECISION MAKERS
Electrical Equipment/Computers & Electronics Mfg
8.40%
96%
Professional, Scientific & Technical Services
8.33%
Food, Beverage, Tobacco Product Mfg.
of audience are managers and above 8.04%
Automotive/Aerospace/Transportation Equipment
CATEGORIES PURCHASED(multiple responses allowed) 5.77%
Facilities/Maintenance/Plant Operations...................................... 50.13%
Packaging Equipment................................................................... 49.79% COMPANIES THAT ENGAGE LOGISTICS TEAM REACH
Lift Trucks, Powered Vehicles & Accessories.................................. 44.73% Corporate & Executive
Automatic Identification & Data Collection Systems...................... 42.27% Management Logistics, Purchasing, &
Software/Systems/Computers....................................................... 39.88% 36.11% Engineering Management
Fluid Power................................................................................... 37.81%
31.90%
Conveyors & Sorters, AGVs............................................................. 37.46%
Green Technology/Alternative Energy............................................ 36.60%
Lifting/Positioning/Overhead Handling Equipment....................... 35.59%
Transportation Services & Third-Party, Logistics........................... 35.09%
Non-Powered Material Handling Equipment................................. 34.42%
Equipment Management/Maintenance Products & Servic............. 34.06% Sales
Storage Products & Automated Storage/Picking Syste.................. 33.19% Management
Plant Management
and Other Titles
Freight Services............................................................................. 24.02%
8.27% 23.73%
96% of respondents indicate they are responsible for recommending, selecting,
or buying material handling equipment or services
The Audience Engagement Report provides an integrated view of the Material Handling & Logistics community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT 3
AUDIENCE ENGAGEMENT
85,064 70,667 162,506
Average Monthly Sessions Average Monthly Page Views Average Monthly Page Views
s 8.7% Increase over past 6 months s 7.8% Increase over past 6 months s 7.10% Increase over past 6 months
1,460 7,750 6,606
Facebook LinkedIn Twitter
90
69.3% 30.7%
Avg Monthly New Site
Registrations
Desktop Visitors Average Monthly Mobile Visitors Average Monthly
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT 4
PRIMARY BUSINESS & INDUSTRY
BUSINESS/OCCUPATION BREAKOUT OF MAGAZINE SUBSCRIBERS
Corporate & Engineering, IT/ Operations,
Other Management and
Business & Industry Grand Total % of Total Executive technology, R&D, Design & Production & Plant
other Titles
Management Technical Management Management
Oil & Gas Extraction, Mining 1,441 1.5% 594 375 372 100
Food, Beverage & Tobacco Mfg. 4,161 4.4% 2,010 600 1,290 261
Textile Mills & Apparel Mfg. 939 1.0% 461 126 302 50
Lumber & Wood Product Mfg. 1,565 1.6% 855 178 405 127
Furniture & Fixtures Mfg. 1,342 1.4% 783 170 317 72
Paper Mfg. 4,552 4.8% 2,576 360 1,323 293
Chemical Product Mfg. 2,043 2.2% 660 593 677 113
Pharmaceutical Mfg. 717 0.8% 215 252 185 65
Petroleum & Refining Mfg. 446 0.5% 167 102 152 25
Plastics & Rubber Mfg. 2,230 2.3% 844 582 660 144
Non-Metallic Mineral Product Mfg. 915 1.0% 440 157 279 39
Subtotal Manufacturing (Discrete & Processing) 20,351 21.4% 9,605 3,495 5,962 1,289
Primary Metal Mfg. 6,013 6.3% 3,125 1,398 1,251 239
Fabricated Metal Product Mfg. 8,869 9.3% 4,461 1,824 1,893 691
Machinery Mfg. 9,851 10.4% 4,145 3,260 1,805 641
Electrical Equipment, Appliance & Component Mfg. 5,303 5.6% 1,999 2,077 920 307
Computer & Electronic Product Mfg. 6,744 7.1% 1,151 4,635 819 139
Transportation Equip. Mfg. (Excluding Auto & Aeros 2,111 2.2% 853 670 422 166
Automotive Mfg. 3,791 4.0% 1,367 1,397 865 162
Aerospace Mfg. 3,559 3.7% 590 2,149 714 106
Measuring Instruments Mfg. 465 0.5% 165 176 66 58
Medical Equipment & Supplies Mfg. 2,728 2.9% 955 1,105 556 112
Other Miscellaneous Manufacturing 3,008 3.2% 1,141 759 678 430
Subtotal Manufacturing (OEM) 52,442 55.2% 19,952 19,450 9,989 3,051
Subtotal All Manufacturing 72,793 76.7% 29,557 22,945 15,951 4,340
Wholesaler or Distributor of Durable or Non-Durabl 8,639 9.1% 5,289 797 1,450 1,103
Systems Integrator or Contractor 3,343 3.5% 1,712 961 488 182
3rd Party Logistics Provider 975 1.0% 491 138 238 108
Professional, Scientific & Technical Services 5,642 5.9% 2,189 1,943 923 587
Others Allied to the Field 3,552 3.7% 470 1,659 243 1,180
GRAND TOTAL 94,944 100.0% 39,708 28,443 19,293 7,500
% of Total 41.8% 30.0% 20.3% 7.9%
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT 5
MEET THE INFLUENCERS
EDITORS & CONTRIBUTORS
TECHNICAL &
EDITORIAL
EXPERTISE
Delivering technical and editorial
development expertise that ensures
content is accurate, engaging and focused
on the topics that professionals need to
know in today’s rapidly changing business
Editor-in-Chief Senior Editor Contributing Editor environment.
DAVE BLANCHARD ADRIENNE SELKO DAVID SPARKMAN
dblanchard@endeavorb2b.com aselko@endeavorb2b.com
IDEATION &
EDITORIAL ADVISORY BOARD DEVELOPMENT
ROGER BOSTELMAN RUSSELL MELLER DAVID SPARKMAN Collaborate with our topic experts to
National Institute of Standards and Fortna David Sparkman Consulting develop topics that will attract target
Technology audiences, validate market perceptions
TAN MILLER ENAN STILLMAN and ensure content marketing success.
ANN CHRISTOPHER Rider University Stillman Welch LLP
Kenco Group Inc.
ALEX SCOTT JIM TOMPKINS
RON GIUNTINI Northeastern University Tompkins International
Giuntini & Company Inc.
JOHN HILL
JIM SHEPHARD
Shephard’s Industrial Training
AL WILL
PWG Distribution Solutions LLC DATA & INSIGHTS
St. Onge Company Systems Deep industry knowledge paired with
data and insights from analytic tools
provides us the ability to leverage metrics
for content decision making and deliver the
right content, in the right channel, to the
right audience, at the right time.
6FOCUSED CONTENT
GLOBAL SUPPLY CHAINS FORKLIFTS AND POWERED VEHICLES LABOR MANAGEMENT
• Tariffs & trade wars • Forklift Safety Technology • Driver & Warehouse Worker Shortages
• Regulations & compliance • Operator Training • The Aging Workforce
• Corporate Social Responsibility / • Narrow-Aisle • Managing Millennials
Green Supply Chains • Telematics in the Warehouse • Safety & OSHA
• Supply Chain Visibility • Batteries & Fuel Cells • Labor Laws in the Gig Economy
• Metrics & Benchmarking • Salary Survey
• Supplier Relationships • Diversity
• Supply Chain Finance
WAREHOUSING TRANSPORTATION TECHNOLOGY AND AUTOMATION
• Automating DCs / Conveyors & Sortation • Last-Mile Delivery • Artificial Intelligence
• Omni-Channel Warehouses • Dimensional Weight Pricing • Drones & Autonomous Vehicles
• Inventory Management • Third-Party Logistics (3PLs) • Robots & Automation
• Warehouse Management Systems • Cold Chain Logistics • Internet of Things
• Dock Equipment • Infrastructure Investments • Blockchain
• Packaging & Containers • Controlling Freight Costs • Big Data / Predictive Analytics
• Self-Driving Trucks • Wearables & Mobile Devices
• Trucking – Rail – Air – Ocean • Top 10 Supply Chain Innovations of the Year
7MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising solutions are
built to leverage trusted content and high-performing
channels. The result is successful campaigns that drive
conversion for marketers through intelligence gathering,
content development, interactive storytelling, targeted
campaigns and lead generation.
• RESEARCH • NEWSLETTERS
• LEAD GENERATION • NATIVE ADVERTISING
• EVENTS • TARGETED MARKETING
• VIDEO • PRINT ADVERTISING
• DIGITAL ADVERTISING • MARKETING SERVICES
8RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
INDUSTRY STATE OF THE BRAND STRATEGIC
INSIGHTS MARKET PERCEPTION INSIGHTS STUDY
Leverage research as a lead Develop thought leadership and Better understand how decision- Mine data points across a variety
generator by providing your generate high-quality leads with making professionals perceive of social and online channels
audience with research-backed this market-facing research report your brand, products or solutions. to uncover brand, competitive,
data on hot-button issues. Measure that will help your target audience Gauge purchase intent and deliver industry and audience trends and
pain points, organizational impact understand the forces at play and insights into the positioning of your insights. This marketing intelligence
and future outlooks on specific topics, gain insights for smart decision- brand among your competitors so solution will deliver a key insights
use data points to drive your content making. you can take your marketing strategy report that provides valuable
marketing strategy. to the next level. insights to your executives as well as
Deliverable is a 20-25 page, fully designed marketing, product, and sales teams.
Deliverable is a 10-15 page report that graphic report, coupled with subject matter
provides a clear understanding of the topic analysis. End result is a premium content
and helps audiences benchmark their position marketing asset.
relative to their peers.
VIEW ALL RESEARCH
9LEAD GENERATION
Solutions that Meet All Your Lead Needs
Our portfolio of modern marketing solutions provides Marketers with the resources and
solutions they need for meeting goals and delivering high-quality leads.
WEBINARS
Webinars continue to be a top performer for
p.11 Marketers, generating highly qualified leads and
thought leadership helping to accelerate decision
making. Our portfolio of unique webinar options offers
a variety of formats to help you achieve your goals.
SHORT FORM CONTENT
These easy-to-execute content types deliver big
impact and help Marketers to efficiently create lead p.12
generation assets that can be promoted in a variety
of channels.
LONG FORM CONTENT
Complex decision making requires in-depth
content that addresses very specific needs.
p.13
Traditional white papers, eBooks and case studies are
CUSTOM effective lead generators and can be super charged
when paired with our new StoryDesign solution.
LEAD-GENERATION
PROGRAMS
Programs that are built to deliver high-quality p.14
leads by leveraging high-quality content,
exclusively branded environments and promotional
marketing to target audiences. Tap into our marketing
and topic expertise to create a unique experience that
attracts and engages decision makers.
IN-PERSON EVENTS
Proven as one of the most effective strategies for
p.15 generating leads, in-person events are finding their
way back onto calendars. Create connections and
keep your marketing pipeline full with leads from our
industry-focused events.
10WEBINARS
Proven Formats that Generate Highly Qualified Leads
Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARS NEW! VIRTUAL WEBINAR
Position your company WEBCHATS ROUND EXECUTIVE
as an industry expert and
connect with prospects
Rethink traditional
hour-long webinars and
TABLE SUMMARY
who are seeking education Assemble your team of Gain greater return on
engage busy decision- topic experts and give your webinar investment
on a key topic or solution makers with 30 minutes of
to their challenge. Create users the opportunity by engaging leads
topic-based conversation to connect through a live immediately after your
powerful, engaging content and interactivity. This new,
that generates qualified leads streaming experience. event with this customer
video-based format features Perfect for delivering industry developed Executive
and allows you to connect your subject matter expert
with decision makers. know-how from a variety of Summary and series of three
providing powerful thought perspectives and helping emails to webinar registrants.
Includes: Promotional Program, leadership while generating professionals understand the
Full Contact Information, 2 Custom leads. Includes: 2 page Executive Summary,
Questions, Engagement Metrics
impact of industry trends. 3x Post Event Email Campaign,
Includes: Promotional Program, Full Includes: Promotional Program, Engagement Metrics
Contact Information, Engagement Full Contact Information, 2 Custom
Metrics Questions, Engagement Metrics
VIEW ALL WEBINARS
11SHORT FORM CONTENT
A Must-Have for Content Marketing Success
Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
brand as a source for helpful information.
ASK THE FAQ’S TOP TIPS INFOGRAPHICS
EXPERT
Shine a light on your in-house Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing audience
expertise and position your about a particular topic, issue or steps, with graphic design, that with one of the most popular
brand with thought leadership trend and convey your industry will help your audience better forms of content on the web
with this quick-hit asset built off expertise. Our proven format understand a topic or guide them today. Powerful for helping users
of an interview conducted by our creates high-quality content while toward a purchase decision. translate data into insights and
subject matter expert. requiring minimal deliverables from a great tool for increasing social
your product team. Includes: Content Development, Asset engagement and sharing.
Includes: Content Development, Asset Hosting,Promotional Program, Full Contact
Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Includes: Content Development, Asset Includes: Design Services and Basic
Information, 2 Custom Questions
Hosting, Promotional Program, Full Contact Promotional Program
Information, 2 Custom Questions
VIEW ALL SHORT FORM CONTENT
12LONG FORM CONTENT
Deliver Solutions for the Most Complex Challenges
Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIES
Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside
expand on research results or explain know-how through a fully designed perspective on your solutions.
a complex topic with a white paper eBook format. Leverage our existing Showcase success stories from real
hosted on our site. This content type is high-performing content to create a customers and deliver an authentic
useful for driving prospects through the collection of valuable evergreen articles representation of your solutions and
consideration phase and accelerating on a compelling topic that is relevant to challenges they can solve.
purchase decisions. audiences.
Includes: Content Development, Asset Hosting,
Includes: Content Development, Asset Hosting, Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information,
Promotional Program, Full Contact Information, Promotional Program, Full Contact Information, 2 Custom Questions
2 Custom Questions 2 Custom Questions
VIEW ALL LONG FORM CONTENT
13CUSTOM PROGRAMS
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum ROI and
high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively
branded environments that showcase your best content.
AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique
email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an
immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-
sion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly relevant audiences
with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full
contact information for each lead. Ask about our Industry Brief and Industry Resources Programs.
STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the
next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
14IN-PERSON EVENTS
Live Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
biggest challenges.
STRATEGIES FOR EXCELLENCE
FROM DESIGN TO DELIVERY
HUNTINGTON CONVENTION CENTER OF CLEVELAND
NOVEMBER 9-11, 2021 CLEVELAND, OHIO
The Manufacturing & Technology Show Conference Highlights:
is the industry’s first event to truly cover • IndustryWeek’s M&T Conference and Executive Summit
the total manufacturing industry—from • EHS Today’s Safety Leadership Conference
effective executive management to • Machine Design’s IDEA Conference
efficiency-driven plant leadership, from
cutting-edge engineering breakthroughs to Plus featured sessions from:
world-class safety practices, from process • Processing & Process Instrumentation
to discreet industries—all in a cohesive • Industrial Laser Solutions
conference and expo designed to provide • Vision System Design
actionable intelligence to fuel the pursuit
of excellence.
www.mfgtechshow.com/2021
LEARN
LEARNMORE
MOREABOUT
ABOUTOUR
OUREVENTS
EVENTS
15November 9-11, 2021 | Cleveland, OH
With 91% of conference attendees with a manager and above titles, we are the
only conference that focuses on bringing top safety leaders who are committed
to taking the next step to implement transformational safety leadership within
their organization. This three-day learning and networking experience show-
cases keynote speakers, local safety tours, and 30 sessions across 5 learning
tracks: Compliance, Safety Technology, Construction, Fleet Safety, and Safety &
Risk Management
95% of attendees said the conference met
or exceeded their expectations. 91% of attendees would recommend this
conference to a colleague.
Direct access to descison-makers from mid to large size companies!
Past Attendee Titles: Past Attending Companies:
• CEO • Plant Manager • Caterpillar Inc. • Honeywell International
• Compliance & Safety Director • Safety Manager • Clorox • Milliken & Co.
• Corporate EHS Manager • Senior Vice President • Dow Corning Corporation • Tesla Motors
• Health & Safety Director • VP of Engineering • General Mills • Toyota
• Director of Safety • VP of EHS Services • G&W Electric Co. • Procter & Gamble
Sponsor Presented During
This event is the best way to reach a group of 350+ highly engaged
STRATEGIES FOR EXCELLENCE
senior-level decision-makers and buyers from leading companies. FROM DESIGN TO DELIVERY
Download the sponsor prospectus at safetyleadershipconference.comVIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.
QUICKCHAT EXPLAINER IN-ARTICLE CUSTOM VIDEO
VIDEO VIDEO VIDEO PRODUCTION
Capture key insights from Break down complex topics Place your video message Take control of your video
your experts through these into simple and easy-to- directly within editorial content strategy, optimizing
10-15 minute editorially- digest animated videos that content on our website. the medium to best serve
driven video interviews that are 30-45 seconds long. This Served as a video ad type, your brand and your
help to deliver broader context alternative video type requires this solution delivers a marketing goals. Our team of
to the issues being covered. minimal deliverables from you, much higher than average production and design experts
Leverage our topic expertise, making for easy, cost effective click through rate and offers will consult with you to create
technology platform and production. Great for social engagement metrics to track video that reflects your brand,
light video editing to create a promotions. views. tells your story, and showcases
powerful video asset. your products and services.
VIEW ALL VIDEODIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERS CATEGORY SPONSORSHIPS
Net Rates. Banners appear on the home page and article pages. Standard display Finding all of the information on the hottest material handling
banners appear on desktop, tablet and mobile. and logistics topics has never been easier. Position your brand
alongside specific, relevant content in these popular site categories.
Ad Type Ad Size CPM
$100 CPM
Top Leaderboard 728x90 & 320x50* $50
Interscroller Leaderboard 728x90 & 320x50 *
$50 CATEGORY TOPICS CURRENTLY INCLUDE:
Left and Right Rectangle 300x250 $50 • Transportation & Distribution • Powered Vehicles & Forklifts
Homepage Takeover Contact Online Ad Ops for specs $150 • Facilities Management • Labor Management
• Warehousing • Drones & Autonomous
Site Skin/Wallpaper Contact Online Ad Ops for specs $175
• Global Supply Chain Vehicles
Half Page Standard 300x600 & 320x250 *
$50 • Technology & Automation
Welcome Ads 640x480 & 300x416 or 300x250* $125
Category Impression-based ads Contact Online Ad Ops for specs $100
*
Please provide all sizes listed.
RICH MEDIA OPPORTUNITIES
Rich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing
way with videos, photos, animation and endless creative and content-related scenarios.
Ad Type Ad Size CPM
Floor Ad 1200x90, 970x90, 320x50, 728x90 *
$150
Expanded: 1200x410, 970x415, 320x415,
728x415*
Jumbotron 300×600 – Expanded: 970×700* $150
Sidekick 300×250, 300×600 – Expanded: 850×700
* *
$150
Pushdown 970×90, 728x90 – Expanded: 970×415, 728x415
* *
$110
In-Article Video Contact Ad Ops for Specs $125
*
Please provide all sizes listed.
VIEW FULL SPECIFICATIONS
18NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
PRODUCTS OF THE WEEK
Late-breaking news stories, feature articles, and trends analysis dedicated to helping material handling and logistics professionals move
information, materials and products efficiently through all stages of the supply chain. Exclusive Weekly Sponsorship - Thursdays
MORE INFO:
Dimensions/File Sizes:
300x250 image (50KB max;
STATS: RATE:
JPEG or PNG), Headline 40
Subscribers.............................................. 12,890 Exclusive Position.................................... $2,000
character limit, Body Copy
Avg Total Open Rate................................ 15.79%
250 character limit, URL. Please
include any company branding
or logo as part of your image.
3rd-Party Ads:
MH&L NEWSMAKERS Tracking URLs for Newsletters:
Tracker must be embedded in
A look at new material handling and logistics products and equipment from the leading suppliers. Each week MH&L highlights new URL.
products in forklifts, conveyors and automation, warehouse and logistics software, and other supply chain solutions.
Exclusive Weekly Sponsorship -Tuesdays Materials due:
Five business days prior to
STATS: RATE: publication.
Subscribers.............................................. 22,188 Exclusive Position.................................... $2,500
Avg Total Open Rate................................ 16.30% Send Newsletter Banner Ads:
webtraffic@endeavorb2b.com
SUPPLY CHAIN INSIGHTS
Supply-chain-related features, news, discussions & information to make your company’s processes more efficient.
Exclusive Weekly Sponsorship - Mondays 300x250
STATS: RATE:
Subscribers.............................................. 16,024 Exclusive Position .................................... $2,400
Avg Total Open Rate................................ 20.57%
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
19ONLINE SPECS
WEBSITE SPECIFICATIONS: NEWSLETTER SPECIFICATIONS:
Banner sizes: Formats Currently Accepted:
• See our Digital Ad Specs section of the media guide • JPG,PNG
• All 200 kb max file size
Non-accepted Formats:
Acceptable file types: • Rich Media and GIFs
• JPG, GIF, animated GIF, and third-party tags
• For interactive rich media such as expandable ads Dimensions/File Sizes:
or in-banner videos, we follow IAB standard guidelines. • See our Newsletter section of the media guide
• Looping 3 times
3rd-Party Ads:
Materials due: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
• Five business days prior to deployment for ROS web ads
• Ten business days prior to deployment for site skins/welcome ads/other Materials due:
interactive rich media items • Five business days prior to publication.
Send Website Banner Ads To: Send Newsletter Banner Ads To:
webtraffic@endeavorb2b.com webtraffic@endeavorb2b.com
Check out our advertiser site for more information: Check out our advertiser site for more information:
manufacturing.endeavorb2b.com/mhl manufacturing.endeavorb2b.com/mhl
Campaign Analyst | Materials Contact: Campaign Analyst | Materials Contact:
webtraffic@endeavorb2b.com webtraffic@endeavorb2b.com
20NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADS
Feature your high-performing content on our brand site through
native ad placements and benefit from our highly trafficked channels
that attract qualified professionals. Native ads are labeled as Sponsored
Content and sold on a CPM basis.
SPONSORED CONTENT
Your content in our channels. Sponsored Content native advertising
programs showcase your content in our channels, replicating form
and function and attracting users to quality content. Clearly labeled
as Sponsored Content and sold on a flat rate. Promotions include
one newsletter inclusion and two social posts. Article remains on site
indefinitely and reporting is provided at 30 days live.
CUSTOM SPONSORED CONTENT
Leverage our topic expertise and rely on a subject matter expert to
write content on your behalf. Clearly labeled as Sponsored Content and
sold on a flat rate. Promotions include one newsletter inclusion and two
social posts. Article remains on site indefinitely and reporting is provided
at 30 days live.
Contact your sales representative for pricing and specs.
VIEW ALL NATIVE MARKETING
21DIRECT & TARGETED MARKETING
Narrow Your Focus and Find the Perfect Match
Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
AUDIENCE EXTENSION THIRD-PARTY
Partner with our team of engagement marketers and data analysts to build custom campaigns that will
target business decision makers in our in-house channels and extended networks based on your criteria. Contact
EMAILS
Target and reach prospects in
your sales representative to learn more. the moment with messaging
focused on your brand, solutions
or products. Based on your
objectives and goals, our team of
WEBSITES SOCIAL MICROPROXIMITY direct marketing experts will set up
and deploy HTML email that attracts
& MOBILE Drive higher CTR% and
conversions using Facebook,
Increase your exposure at large industry
events with our micro-proximity targeting
decision-makers. Full reporting metrics
Leverage our 1st party provided. Privacy compliant.
data and create campaigns Instagram and LinkedIn. We’ll (or geo-fencing) that allows you to target
targeting the business manage your campaign using company location, geography or attendees
decision makers who match your banner, video and native
ads and create targets based on
who are in attendance at trade shows and
conferences. DESIGN
your criteria. Utilizing thousands
of sites across the web, your website visitors, our first party
data or by creating look-a-like
Includes: Banner, Native and Video on Professional
Websites & Mobile
SERVICES
campaign is displayed multiple Capture the attention of prospects
times on websites and social profiles. and customers with professionally
ONLY to those who fit your Includes: Banner, Native and Video in designed HTML emails, digital ads
targeted profile. Social Channels and landing pages. Our in-house
Includes: Banner, Native and Video on
design services can help Marketers
Professional Websites & Mobile create messaging that is on point and
delivers results.
VIEW ALL DIRECT & TARGETED MARKETING
222021 EDITORIAL CALENDAR
SHOW
MONTH SPECIAL SECTION SPOTLIGHT SPOTLIGHT SPOTLIGHT SPECIAL ISSUES ISSUE CLOSE MATERIAL DUE
COVERAGE
Industrial Internet of Assembly &
JANUARY Safety Material Handling 12/16/2020 12/22/2020
Things Fastening
Testing &
FEBRUARY Plant Maintenance Energy Savers Automation 1/15/2021 1/22/2021
Inspection
LEADERS IN
Cobots & End Communication MANUFACTURING ISSUE |
MARCH Material Handling Power Tools ProMat 2/12/2021 2/18/2021
Effectors Equipment BONUS ISSUE:
Material Handling & Logistics
Machine Tools & Abrasives & BONUS ISSUE:
APRIL Robotics Motion Control Forge Fair 3/12/2021 3/18/2021
Metalworking Grinders Forging
MAY Safety Equipment Industrial Software Process Equipment Machine Tools 4/14/2021 4/20/2021
Welding & Hydraulics & BONUS ISSUE:
JUNE Smart Tools Material Handling 5/13/2021 5/19/2021
Fabrication Pneumatics Material Handling & Logistics
JULY Motors & Drives Plant Maintenance Hand Tools Packaging 6/10/2021 6/16/2021
Construction Adhesives & Electrical &
AUGUST Plant Efficiency 7/16/2021 7/22/2021
Equipment Lubricants Electronics
BONUS ISSUE:
SEPTEMBER Material Handling Packaging HVAC Motion Control 8/9/2021 8/13/2021
Material Handling & Logistics
LEADERS IN
MANUFACTURING ISSUE |
OCTOBER 3D Printing Safety Quality Assurance Plant Maintenance 9/10/2021 9/16/2021
BONUS ISSUE:
Forging
NOVEMBER Hand & Power Tools Sensors Metal Working Food & Beverage 10/8/2021 10/14/2021
Assembly & Communication BONUS ISSUE:
DECEMBER Robotics Lifting Equipment 11/10/2021 11/16/2021
Fastening Equipment Material Handling & Logistics
23PRINT ADVERTISING RATES | SPECS
DIMENSIONS (inches) Non Bleed Trim + 0.125 inches Bleed*
Standard Page 7.0625 x 8.25 7.4375 x 8.75 + .0125 inches Bleed*
Position 1x Rate 3x Rate 6x Rate 12x Rate
2/3 Standard 7.0625 x 6.125 7.0625 x 6.125 + .0125 inches Bleed*
1/4 standard page $2,799 $2,763 $2,736 $2,709
1/2 Standard Isl 4.625 x 6.125 n/a
1/3 standard page $3,906 $3,843 $3,789 $3,753
1/2 Standard H 7.0625 x 4 n/a
1/2 standard page $5,328 $5,211 $5,157 $5,058
1/2 Standard V 3 x 6.75 n/a
1/2 standard page, island $5,760 $5,634 $5,580 $5,526
1/3 Standard V 2.25 x 8.25 n/a
2/3 standard page $7,497 $7,281 $7,209 $7,137
1/3 Standard Square 4.375 x 4.3125 n/a
1/4 Standard V 3" x 4" n/a
Standard page $9,135 $8,865 $7,794 $8,523
Tabloid Page 9.75 x 11.5 10.25 x 12 + .0125 inches Bleed* 1/3 Tab Page $6,975 $6,777 $6,651 $6,570
Tabloid Spread 20 x 11.5 20.5 x 12 + .0125 inches Bleed* 1/2 Tab page $9,783 $9,504 $9,306 $9,117
1/2 Tabloid H Spread 19.75 x 5.75 20.5 x 6.25 + .0125 inches Bleed* 2/3 Tab page $8,946 $8,370 $7,992 $7,623
1/3 Tabloid H Spread 19.75 x 3.75 20.5 x 4.25 + .0125 inches Bleed* 1/3 Tab page, spread $8,946 $8,370 $7,992 $7,623
2/3 Tabloid V 6.25 x 11 6.625 x 12 + .0125 inches Bleed* 1/2 Tab page, spread $14,517 $13,770 $13,113 $12,456
2/3 Tabloid H 9.5 x 7.25 10.25 x 7.75 + .0125 inches Bleed* Tab page $14,229 $13,536 $12,852 $12,213
1/2 Tabloid V 4.6875 x 11 5.0625 x 12 + .0125 inches Bleed* Tab page, spread $22,878 $21,789 $20,718 $19,656
1/2 Tabloid H 9.5 x 5.75 10.25 x 6.25 + .0125 inches Bleed*
1/3 Tabloid V 3.0625 x 11 3.4375 x 12 + .0125 inches Bleed* Product Express Rate 1X Rate 3X Rate 6X
1/3 Tabloid H 9.5 x 3.75 10.25 x 4.25 + .0125 inches Bleed *
1 Inch $390 $345 $325
* Ads with bleed – extend bleed 0.125 inches beyond the trim 2 Inches $600 $580 $550
* All live matter not intended to bleed should be kept 0.25 inch from trim.
Spread ads should allow a total of 0.1875 inch safety in gutter. Endeavor Business 3 Inches $795 $770 $740
Media reserves the right to reduce and/or resize any oversized or incorrectly sized
ads to fit the ad dimensions listed.
Print Production Manager:
Brenda Wiley
New Equipment Digest
Gross Rates Apply: Gross rates based on
number of insertions within a 12-month
period.
SPECIAL PRINT POSITIONS:
bwiley@endeavorb2b.com
Printing Method: Web Offset
Cancellations: Cancellations must be
submitted in writing and will not be accepted Publication Trim Size: 10.25 x 12 inches
after the published ad material deadline.
Cover positions cannot be canceled. Verbal Binding Method: Saddle-stitched Belly Band Advertorial Gate Fold Demographic Faux Cover
Inserts
cancellations will not be accepted.
Send Print Advertising Submission to:
Multi-Page and Inserts: Contact Account bwiley@endeavorb2b.com Ask us about other special print positions!
Manager for Rates and Specifications
24MARKETING SERVICES
Solutions for helping marketers get it done
Our team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define
the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
Collaborate with our industry experts to create content that fills gaps in your
content marketing plan, addresses specific challenges or speaks on point to your
target personas. Leverage this high-quality content for a variety of program types and
market in your own channels.
CONTENT DESIGN DESIGN SERVICES
CREATION SERVICES Capture the attention of prospects and customers with professionally designed
HTML emails, digital ads and landing pages. Our in-house design services can help
Marketers create messaging that is on point and delivers results.
TRANSLATION WEBSITE
SERVICES DEVELOPMENT
SERVICES TRANSLATION SERVICES
Leverage our linguistic teams to provide accurate, compliant and engaging
information to your worldwide target audiences. Our portfolio of language
translation and localization services supports over 500 language combinations
ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICES
Update your website with a professional appearance, clear messaging and an
optimal user experience to help prospects and customers in their buying process.
Development scope will be based on your objective and all sites are built in mobile
responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
25ADDITIONAL OPPORTUNITIES
NEW! TRADE SATISFACTION REPORTS
GIVE-AWAYS Trade Satisfaction Studies are a key source of market intelligence
that can help grow your business. This competitive benchmarking
Tap into the mind of material handling and logistics professionals
and give them the opportunity to take your development kit or tool analyzes your company’s brand performance in key areas –
new product on a test run. Sponsors are required to meet the T&C’s including price, quality, customer service, product/service warranties
of program, fulfilling the give away. Landing page hosted on brand site and other important factors – and then measures how well you stack
with form, full contact leads provided to sponsor. up against your competition.
Contact your Sales Representative for more information Contact your Sales Representative for more information
MATERIAL HANDLING & LOGISTICS SPECIAL SECTION IN NED
Four-times-a-year the MH&L special section in New Equipment Digest reaches over 60,000 manufacturing and supply chain professionals throughout the
USA. Connect with your sales representative to see how you can showcase your brand.
Publishing Dates in NED: March, June, September, December
26
Learn More about the EHS Today BootcampCONTACTS
SALES EDITORIAL/CONTACTS
John DiPaola Charles Yang EDITOR-IN-CHIEF
440-331-6099 | jdipaola@endeavorb2b.com Lotus Business Information Dave Blanchard | dblanchard@endeavorb2b.com
VICE PRESIDENT & GROUP PUBLISHER medianet@ms13.hinet.net
TAIWAN SENIOR EDITOR
Joe DiNardo Adrienne Selko | aselko@endeavorb2b.com
440-487-8001 | jdinardo@endeavorb2b.com Emma Putman
ASSOCIATE PUBLISHER - MI, OH CONTRIBUTING EDITOR
Huson International Media
emma.putman@husonmedia.co.uk David Sparkman | dspark@comcast.net
Dave Jones EUROPE, EXCLUDING ITALY
513-860-4842 | djones@endeavorb2b.com SALES SUPPORT SPECIALIST
REGIONAL SALES MANAGER - AK, AR, AZ, CA, CO, HI, IA, ID,
Diego Casiraghi Robin Slanie | rslanie@endeavorb2b.com
IN, KS, KY, MN, LA, MO, MT, ND, NE, NM, NV, OK, OR, SD, TN,
TX, UT, WA, WI, WY, CANADA Casiraghi International Advertising DIGITAL SPECIALIST
diego@casiraghi-adv.com Steve Porter | sporter@endeavorb2b.com
Tom Lazar ITALY
330-461-2565 | tlazar@endeavorb2b.com
REGIONAL SALES MANAGER - AL, CT, DC, DE, FL, GA, IL, MA, Shigenori Nagatomo
MD, ME, MS, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV Pacific Business
shigenori.nagatomo@pacific-business.com BRAND RESOURCES
JAPAN BRAND WEBSITE: mhlnews.com
MARKETING WEBSITE: manufacturing.endeavorb2b.com
Adonis Mak
ACT International FACEBOOK: facebook.com/MaterialHandlingLogistics
adonism@actintl.com.hk LINKEDIN: linkedin.com/groups/2003884
CHINA, HONG KONG TWITTER: twitter.com/MHLeditor
YOUTUBE: youtube.com/channel/UCTO3PUFzLZbmdcva2Lq_bAQ
CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
27Modern marketers wanting to engage Manufacturing Audiences rely on a multi-step approach for keeping their funnels full and driving conversion.
Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual
bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the
target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.
VISIT MANUFACTURING.ENDEAVORB2B.COM
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