MEDIA KIT 2021 - Endeavor Manufacturing
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
| MEDIA KIT 2021 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
THE MARKET
Finding its audience growing significantly as its coverage of the COVID-19
crisis garnered many new readers, EHS Today plans to expand its twice- A worker in the United
weekly Update newsletter to a daily, offering even more timely and incisive States is injured every seven
reporting to its audience. seconds—nearly 13,000 workers
The safety technologies considered to be most relevant to EHS professionals are: per day, and 4.7 million injured
safety management systems, mobile devices, e-learning platforms, wearables, and workers per year.
predictive analytics. EHS Today’s Safety Technology & Analytics News enewsletter
offers unique and dedicated coverage of this growing and influential market niche.
In 2021, EHS Today’s Safety Leadership Conference joins Endeavor’s Manufacturing
& Technology Show, a mega-event that will connect companies with innovative $160
solutions and insights from top industry experts.
Since 2002, EHS Today’s America’s Safest Companies program has honored more
BILLION
than 250 companies in its annual awards competition. These companies set the Total work injury
benchmark for excellence in safety leadership. costs in the U.S.
(costs include wage and
29%
The industry sector with the productivity losses, medical
expenses, administrative
largest number of preventable fatal expenses, motor-vehicle
injuries is construction, followed by property damage, and
EHS professionals report their occupational safety
transportation and warehousing. employer costs.)
and health budgets will increase over the previous
year. Another 59% say it will stay the same. Source: National Safety Council
Source: EHS Today’s 2020 National Safety Survey
WHAT EHS TODAY READERS
HAVE TO SAY:
$40,051
The average cost for all claims
400,000
people are employed in The state of the I feel that to stay
industry is good relevant and up-to-date I believe the
combined in 2016-2017 occupational health and safety
with many in current practices it is industry is
Source: National Council on Compensation Insurance jobs, according to the BLS. going in the
competent imperative that
and caring EH&S companies continually right direction,
81% professionals strive to improve both and it’s more
who want to the methods they important
ensure they use to ensure safety than ever that
EHS professionals say they are satisfied it continues
contribute to a and the technologies
(41%) or very satisfied (40%) with their safe and healthy they use to accomplish to grow.
choice of EHS as a career path. workplace. those goals.
Source: EHS Today’s 2020 National Safety Survey
2
AUDIENCE INSIGHTS
EHS Today informs safety professionals on trends, management strategies, regulatory updates and daily news that help them
provide safe and healthy work sites. Our core value is to help safety leaders achieve world-class safety at their companies and
create a safety culture that starts with the c-suite.
TOP INDUSTRIES SERVED PRINT/DIGITAL OVERLAP
662,582 Primary/Fabricated Metal Mfg
8.81%
Average Monthly Reach Construction
s 1% growth in monthly reach 7.81%
Professional/Scientific/Technical Services
PRINT BOTH DIGITAL
REACH DECISION MAKERS 7.32%
33.70% 17.17% 49.12%
Machinery/Medical Equip/Measuring Equip Mfg
93% of audience have 6.37%
purchasing authority Chemical & Pharmaceutical Mfg
5.20%
Electrical Equipment/Computers & Electronics Mfg
90% of EHS readers report being 4.99%
responsible for key safety initiatives Government/Public Administration
4.89%
SAFETY PROFESSIONALS RESPONSIBLE FOR VARIETY OF
JOB FUNCTIONS THROUGHOUT THEIR ORGANIZATION
COMPANIES THAT ENGAGE
Safety Equipment/Worker Protection/PPE 71.48%
Training/HR 63.80%
Compliance 59.20%
Occupational Health 56.29%
Industrial Hygiene 51.82%
Fire Protection 50.49%
Emergency Response 49.91%
Ergonomics 49.29%
Construction Safety 48.82%
The Audience Engagement Report provides an integrated view of the EHS Today
community. The data provided within is obtained via internal and third party VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda. 3
AUDIENCE ENGAGEMENT
397,046 335,774 629,830
Average Monthly Sessions Average Unique Monthly Visitors Average Monthly Page Views
s 0.2% vs Monthly Average for Previous 6 Months s 0.7% vs Monthly Average for Previous 6 Months
10,693 7,648 17,971
Facebook LinkedIn Twitter
SUBSCRIBE TO MAGAZINE
55.0%
Desktop Visitors
Average Monthly
74,000
EHS Today Magazine
45.0%
Subscribers
487
Mobile Visitors
Average Monthly Avg Monthly New Site Registrations
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
4
MAGAZINE SUBSCRIBERS
SUBSCRIBERS BY REGION
U.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
8,662
12,136
8,809 29,329 3,125 21,426
17,039
7,143
257
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
5
PRINT PRIMARY
BUSINESS & INDUSTRY Primary Business Number of Employees
1-49 50-99 100-249 250+ Grand Total % of Total
Food, Beverage, Tobacco Product Mfg. 548 286 820 1,396 3,050 4.12%
Textile Mills & Apparel Mfg. 238 136 232 344 950 1.28%
Lumber & Wood Product Mfg. 444 177 236 284 1,141 1.54%
Furniture & Fixtures Mfg. (excluding Lumber & Wood 198 80 212 231 721 0.97%
Paper Mfg. 458 222 644 762 2,086 2.82%
Chemical Mfg. 604 384 647 923 2,558 3.46%
Pharmaceutical Mfg. 137 70 127 457 791 1.07%
Petroleum & Refining Mfg. 118 73 102 231 524 0.71%
Plastics & Rubber Mfg. 386 298 598 633 1,915 2.59%
Non-Metallic Mineral Product Mfg. 155 77 103 119 454 0.61%
Primary Metal Mfg. 605 298 541 805 2,249 3.04%
Fabricated Metal Product Mfg. 1,250 554 1,030 1,037 3,871 5.23%
Machinery Mfg. 952 371 761 906 2,990 4.04%
Electrical Equipment, Appliance & Component Mfg. 572 222 524 893 2,211 2.99%
Computer & Electronic Product Mfg. 316 114 134 450 1,014 1.37%
Transportation Equip. Mfg. (Excluding Auto & Aeros 268 97 159 453 977 1.32%
Automotive Mfg. 279 103 256 757 1,395 1.89%
Aerospace Mfg. 133 79 132 494 838 1.13%
Measuring Instruments Mfg. 62 31 47 59 199 0.27%
Medical Equip. & Supplies Mfg. 198 74 305 556 1,133 1.53%
Other Manufacturing 416 128 163 291 998 1.35%
Subtotal Manufacturing Professionals 8,337 3,874 7,773 12,081 32,065 43.33%
Construction 2,049 722 812 1,207 4,790 6.47%
Agriculture, Forestry & Fishing 315 75 75 132 597 0.81%
Utilities 516 247 326 727 1,816 2.45%
Transportation & Warehousing 450 159 189 393 1,191 1.61%
Oil & Gas Extraction, Mining 608 256 326 782 1,972 2.66%
Subtotal Industry /Construction Professionals 3,938 1,459 1,728 3,241 10,366 14.01%
Wholesaler or Distributor of Durable or Non-Durabl 1,529 372 411 671 2,983 4.03%
Systems Integrator or Contractor 663 138 140 289 1,230 1.66%
3rd Party Logistics Provider 309 86 83 189 667 0.90%
Professional, Scientific & Technical Services 2,212 386 456 1,012 4,066 5.49%
Repair & Maintenance Services 854 176 150 298 1,478 2.0%
Retail 432 75 76 202 785 1.06%
Finance, Insurance, Real Estate 301 73 90 229 693 0.94%
Health Care & Social Assistance 364 145 188 877 1,574 2.13%
Information 209 50 41 93 393 0.53%
Educational Services 595 163 198 893 1,849 2.50%
Government/Public Administration 897 359 455 1,331 3,042 4.11%
Other Non-Manufacturing Professionals 1,294 546 1,173 9,796 12,809 17.31%
Subtotal Non-Manufacturing 9,659 2,569 3,461 15,880 31,569 42.66%
Grand Total 21,934 7,902 12,962 31,202 74,000
% Total 29.64% 10.68% 17.52% 42.16%
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT 6
MEET THE INFLUENCERS
EDITORS & CONTRIBUTORS
TECHNICAL &
EDITORIAL
EXPERTISE
Delivering technical and editorial
development expertise that ensures
content is accurate, engaging and focused
on the topics that professionals need to
know in today’s rapidly changing business
environment.
Editor-in-Chief Senior Editor Managing Editor
DAVE BLANCHARD ADRIENNE SELKO NICOLE STEMPAK
dblanchard@endeavorb2b.com aselko@endeavorb2b.com nstempak@endeavorb2b.com
IDEATION &
DEVELOPMENT
Collaborate with our topic experts to
develop topics that will attract target
audiences, validate market perceptions
and ensure content marketing success.
DATA & INSIGHTS
Deep industry knowledge paired with
data and insights from analytic tools
Contributing Editor Columnist provides us the ability to leverage metrics
DAVID SPARKMAN TERRY MATHIS for content decision making and deliver the
right content, in the right channel, to the
right audience, at the right time.
7
FOCUSED CONTENT
REGULATIONS, STANDARDS & SAFETY LEADERSHIP ENVIRONMENTAL HEALTH
COMPLIANCE • America’s Safest Companies • Sustainability & Corporate Social Responsibility
• Compliance in a Post-COVID World • Developing a Safety Culture • Risk Management & Security
• Dealing with OSHA and EPA • Mental Health Awareness • Hazardous Chemicals
• ISO 45001 • The Opioid Crisis • Work/Life Balance
• Risk Management • Workplace Bullying • Summer & Winter Safety
• Incident Reports and Accident Investigations • Microlearning • Ergonomics & Worker Stress
• Lockout/Tagout • Employee Engagement • Industrial Hygiene
• Transportation Safety • Women in Safety
• Business Continuity
CONSISTENTLY FOCUSED ON PERSONAL SPECIAL CONNECTION WITH SAFETY TECHNOLOGY
PROTECTIVE EQUIPMENT THE CONSTRUCTION INDUSTRY • Wearables
• Fall Protection • Forklift & Crane Safety • Machine Safeguarding
• Vision Protection • Training a Temporary Workforce • Safety Analytics
• Hand Protection • Asbestos Removal • Sensors & Internet of Things
• Foot Protection • Confined Spaces • Digital Transformation
• Combustible Dust • Virtual Reality
• Hearing Protection
• Electrical Safety • Cyber-Eecurity
• Head & Face Protection • Fall Protection
• Respiratory Protection • Robots & Automation Safety
• Fire-Resistant Clothing
8
MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising solutions are
built to leverage trusted content and high-performing
channels. The result is successful campaigns that drive
conversion for marketers through intelligence gathering,
content development, interactive storytelling, targeted
campaigns and lead generation.
• RESEARCH • NEWSLETTERS
• LEAD GENERATION • NATIVE ADVERTISING
• EVENTS • TARGETED MARKETING
• VIDEO • PRINT ADVERTISING
• DIGITAL ADVERTISING • MARKETING SERVICES
9
RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
INDUSTRY STATE OF THE BRAND STRATEGIC
INSIGHTS MARKET PERCEPTION INSIGHTS STUDY
Leverage research as a lead Develop thought leadership and Better understand how decision- Mine data points across a variety
generator by providing your generate high-quality leads with making professionals perceive of social and online channels
audience with research-backed this market-facing research report your brand, products or solutions. to uncover brand, competitive,
data on hot-button issues. Measure that will help your target audience Gauge purchase intent and deliver industry and audience trends and
pain points, organizational impact understand the forces at play and insights into the positioning of your insights. This marketing intelligence
and future outlooks on specific topics, gain insights for smart decision- brand among your competitors so solution will deliver a key insights
use data points to drive your content making. you can take your marketing strategy report that provides valuable
marketing strategy. to the next level. insights to your executives as well as
Deliverable is a 20-25 page, fully designed marketing, product, and sales teams.
Deliverable is a 10-15 page report that graphic report, coupled with subject matter
provides a clear understanding of the topic analysis. End result is a premium content
and helps audiences benchmark their position marketing asset.
relative to their peers.
VIEW ALL RESEARCH
10LEAD GENERATION
Solutions that Meet All Your Lead Needs
Our portfolio of modern marketing solutions provides Marketers with the resources and
solutions they need for meeting goals and delivering high-quality leads.
WEBINARS
Webinars continue to be a top performer for
p.12 Marketers, generating highly qualified leads and
thought leadership helping to accelerate decision
making. Our portfolio of unique webinar options offers
a variety of formats to help you achieve your goals.
SHORT FORM CONTENT
These easy-to-execute content types deliver big
impact and help Marketers to efficiently create lead p.13
generation assets that can be promoted in a variety
of channels.
LONG FORM CONTENT
Complex decision making requires in-depth
content that addresses very specific needs.
p.14
Traditional white papers, eBooks and case studies are
CUSTOM effective lead generators and can be super charged
when paired with our new StoryDesign solution.
LEAD-GENERATION
PROGRAMS
Programs that are built to deliver high-quality p.15
leads by leveraging high-quality content,
exclusively branded environments and promotional
marketing to target audiences. Tap into our marketing
and topic expertise to create a unique experience that
attracts and engages decision makers.
IN-PERSON EVENTS
Proven as one of the most effective strategies for
p.16 generating leads, in-person events are finding their
way back onto calendars. Create connections and
keep your marketing pipeline full with leads from our
industry-focused events.
11WEBINARS
Proven Formats that Generate Highly Qualified Leads
Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARS NEW! VIRTUAL WEBINAR
Position your company WEBCHATS ROUND EXECUTIVE
as an industry expert and
connect with prospects
Rethink traditional
hour-long webinars and
TABLE SUMMARY
who are seeking education Assemble your team of Gain greater return on
engage busy decision- topic experts and give your webinar investment
on a key topic or solution makers with 30 minutes of
to their challenge. Create users the opportunity by engaging leads
topic-based conversation to connect through a live immediately after your
powerful, engaging content and interactivity. This new,
that generates qualified leads streaming experience. event with this customer
video-based format features Perfect for delivering industry developed Executive
and allows you to connect your subject matter expert
with decision makers. know-how from a variety of Summary and series of three
providing powerful thought perspectives and helping emails to webinar registrants.
Includes: Promotional Program, leadership while generating professionals understand the
Full Contact Information, 2 Custom leads. Includes: 2 page Executive Summary,
Questions, Engagement Metrics
impact of industry trends. 3x Post Event Email Campaign,
Includes: Promotional Program, Full Includes: Promotional Program, Engagement Metrics
Contact Information, Engagement Full Contact Information, 2 Custom
Metrics Questions, Engagement Metrics
VIEW ALL WEBINARS
12SHORT FORM CONTENT
A Must-Have for Content Marketing Success
Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
brand as a source for helpful information.
ASK THE FAQ’S TOP TIPS INFOGRAPHICS
EXPERT
Shine a light on your in-house Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing audience
expertise and position your about a particular topic, issue or steps, with graphic design, that with one of the most popular
brand with thought leadership trend and convey your industry will help your audience better forms of content on the web
with this quick-hit asset built off expertise. Our proven format understand a topic or guide them today. Powerful for helping users
of an interview conducted by our creates high-quality content while toward a purchase decision. translate data into insights and
subject matter expert. requiring minimal deliverables from a great tool for increasing social
your product team. Includes: Content Development, Asset engagement and sharing.
Includes: Content Development, Asset Hosting,Promotional Program, Full Contact
Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Includes: Content Development, Asset Includes: Design Services and Basic
Information, 2 Custom Questions
Hosting, Promotional Program, Full Contact Promotional Program
Information, 2 Custom Questions
VIEW ALL SHORT FORM CONTENT
13LONG FORM CONTENT
Deliver Solutions for the Most Complex Challenges
Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIES
Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside
expand on research results or explain know-how through a fully designed perspective on your solutions.
a complex topic with a white paper eBook format. Leverage our existing Showcase success stories from real
hosted on our site. This content type is high-performing content to create a customers and deliver an authentic
useful for driving prospects through the collection of valuable evergreen articles representation of your solutions and
consideration phase and accelerating on a compelling topic that is relevant to challenges they can solve.
purchase decisions. audiences.
Includes: Content Development, Asset Hosting,
Includes: Content Development, Asset Hosting, Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information,
Promotional Program, Full Contact Information, Promotional Program, Full Contact Information, 2 Custom Questions
2 Custom Questions 2 Custom Questions
VIEW ALL LONG FORM CONTENT
14CUSTOM PROGRAMS
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum ROI and
high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively
branded environments that showcase your best content.
AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique
email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through
an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased
conversion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly relevant audiences
with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full
contact information for each lead. Ask about our Industry Brief and Industry Resources Programs
STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the
next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
15IN-PERSON EVENTS
Live Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
biggest challenges.
STRATEGIES FOR EXCELLENCE
FROM DESIGN TO DELIVERY
HUNTINGTON CONVENTION CENTER OF CLEVELAND
NOVEMBER 9-11, 2021 CLEVELAND, OHIO
The Manufacturing & Technology Show is Featuring:
the industry’s first event to truly cover the
total manufacturing industry—from effective
Conference Highlights:
executive management to efficiency-
• IndustryWeek’s M&T Conference and Executive Summit
driven plant leadership, from cutting-edge
• EHS Today’s Safety Leadership Conference
engineering breakthroughs to world-class • Machine Design’s IDEA Conference
safety practices, from process to discreet
industries—all in a cohesive conference Plus featured sessions from:
and expo designed to provide actionable • Processing & Process Instrumentation
intelligence to fuel the pursuit of excellence. • Industrial Laser Solutions
• Vision System Design
www.mfgtechshow.com/2021
LEARN
LEARN MORE
MORE ABOUT
ABOUT OUR
OUR EVENTS
EVENTS
16November 9-11, 2021 | Cleveland, OH
With 91% of conference attendees with a manager and above titles, we are the
only conference that focuses on bringing top safety leaders who are committed
to taking the next step to implement transformational safety leadership within
their organization. This three-day learning and networking experience show-
cases keynote speakers, local safety tours, and 30 sessions across 5 learning
tracks: Compliance, Safety Technology, Construction, Fleet Safety, and Safety &
Risk Management
95% of attendees said the conference met
or exceeded their expectations. 91% of attendees would recommend this
conference to a colleague.
Direct access to descison-makers from mid to large size companies!
Past Attendee Titles: Past Attending Companies:
• CEO • Plant Manager • Caterpillar Inc. • Honeywell International
• Compliance & Safety Director • Safety Manager • Clorox • Milliken & Co.
• Corporate EHS Manager • Senior Vice President • Dow Corning Corporation • Tesla Motors
• Health & Safety Director • VP of Engineering • General Mills • Toyota
• Director of Safety • VP of EHS Services • G&W Electric Co. • Procter & Gamble
Sponsor Presented During
This event is the best way to reach a group of 350+ highly engaged
STRATEGIES FOR EXCELLENCE
senior-level decision-makers and buyers from leading companies. FROM DESIGN TO DELIVERY
Download the sponsor prospectus at safetyleadershipconference.comVIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.
QUICKCHAT EXPLAINER IN-ARTICLE CUSTOM VIDEO
VIDEO VIDEO VIDEO PRODUCTION
Capture key insights from Break down complex topics Place your video message Take control of your video
your experts through these into simple and easy-to- directly within editorial content strategy, optimizing
10-15 minute editorially- digest animated videos that content on our website. the medium to best serve
driven video interviews that are 30-45 seconds long. This Served as a video ad type, your brand and your
help to deliver broader context alternative video type requires this solution delivers a marketing goals. Our team of
to the issues being covered. minimal deliverables from you, much higher than average production and design experts
Leverage our topic expertise, making for easy, cost effective click through rate and offers will consult with you to create
technology platform and production. Great for social engagement metrics to track video that reflects your brand,
light video editing to create a promotions. views. tells your story, and showcases
powerful video asset. your products and services.
VIEW ALL VIDEODIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERS CATEGORY SPONSORSHIPS
Net Rates. Banners appear on the home page and article pages. Standard display Finding all of the information on the hottest safety topics has
banners appear on desktop, tablet and mobile. never been easier. Position your brand alongside specific, relevant
content in these popular site categories. $120 CPM
Ad Type Ad Size CPM
Top Leaderboard 728x90 & 320x50* $70 CATEGORY TOPICS CURRENTLY INCLUDE:
Interscroller Leaderboard 728x90 & 320x50 *
$70 • Environment • Construction
Left and Right Rectangle 300x250 $70 • Health • PPE
Homepage Takeover Contact Online Ad Ops for specs $120 • Safety • Training
• Leadership • Emergency Management
Site Skin/Wallpaper Contact Online Ad Ops for specs $175
• Standards • Industrial Hygiene
Half Page Standard 300x600 & 320x250 *
$90
Welcome Ads 640x480 & 300x416 or 300x250* $350
Category Impression-based ads Contact Online Ad Ops for specs $120
*
Please provide all sizes listed.
RICH MEDIA OPPORTUNITIES
Rich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing
way with videos, photos, animation and endless creative and content-related scenarios.
Ad Type Ad Size CPM
Floor Ad 1200x90, 970x90, 320x50, 728x90 *
$150
Expanded: 1200x410, 970x415, 320x415, 728x415*
Jumbotron 300×600 – Expanded: 970×700* $150
Sidekick 300×250, 300×600 – Expanded: 850×700
* *
$150
Pushdown 970×90, 728x90 – Expanded: 970×415, 728x415
* *
$110
In-Article Video Contact Ad Ops for Specs $120
*
Please provide all sizes listed.
VIEW FULL SPECIFICATIONS 19NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
EHS TODAY DAILY UPDATE
EHS Today is the only enewsletter that adopts a holistic approach to the management of environment, health and safety by bringing
you breaking news, analysis and features that focus on occupational safety, environmental and risk management, sustainability and
MORE INFO:
workplace quality of life. Weekly Positions - Monday-Friday. Ad will run 5 consecutive days. Dimensions/File Sizes:
300x250 image (50KB max;
STATS: RATE:
JPEG or PNG), Headline 40
Subscribers.............................................. 71,088 Weekly Position 1..................................... $3,900
character limit, Body Copy
Avg Total Open Rate................................ 19.02% Daily Position 2 ........................................ $3,000
250 character limit, URL. Please
Daily Position 3........................................ $1,950
include any company branding
For the Top Weekly position, your ad will appear each day. Ad may be changed daily, but all pieces must be included 7 days prior to program launch. or logo as part of your image.
3rd-Party Ads:
Tracking URLs for Newsletters:
Tracker must be embedded in
EHS MANAGEMENT URL.
EHS Management offers how-to information and resources that busy occupational safety and health practitioners can apply to their Materials due:
own worksites, including best practices and practical solutions to workplace occupational safety and health challenges. Monthly Five business days prior to
STATS: RATE: publication.
Subscribers.............................................. 36,334 Position 1................................................. $1,300
Avg Total Open Rate................................ 21.55% Positions 2............................................... $1,000 Send Newsletter Banner Ads:
Positions 3.................................................. $650 webtraffic@endeavorb2b.com
EHS CONSTRUCTION SAFETY
Get guidance from construction safety experts, see trends and regulatory action in the construction industry, control the hazards that
cause the most serious injuries and offer information about products and services related to construction safety. Monthly 300x250
STATS: RATE:
Subscribers.............................................. 20,683 Position 1.................................................... $800
Avg Total Open Rate................................ 23.62% Positions 2.................................................. $700
Positions 3.................................................. $600
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
20NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
SAFETY TECHNOLOGY & ANALYTICS NEWS
Focusing on the impact that technologies are having on workplace safety, how and why companies are using robotics, augmented
reality, wearable devices, drones and predictive analytics to better protect their employees. Monthly, Exclusive sponsorship
MORE INFO:
Dimensions/File Sizes:
STATS: RATE:
300x250 image (50KB max;
Subscribers.............................................. 27,199 Exclusive Position.................................... $3,500
JPEG or PNG), Headline 40
Avg Total Open Rate................................ 19.02%
character limit, Body Copy
250 character limit, URL. Please
include any company branding
or logo as part of your image.
3rd-Party Ads:
NEW! SOLUTIONS SPOTLIGHT Tracking URLs for Newsletters:
Tracker must be embedded in
Featuring the latest products, services and solutions that are helping manufacturers transform their operations, improve working URL.
environments and set the stage for the future of successful and safe manufacturing. Monthly
STATS: RATE: Materials due:
Subscribers.............................................. 37,000 Position 1......................................................................................... $2000 Five business days prior to
Position 2......................................................................................... $1840 publication.
Position 3......................................................................................... $1760
Lower Positions................................................................................ $1600 Send Newsletter Banner Ads:
webtraffic@endeavorb2b.com
All Solutions Spotlight programs will include detailed reporting and analytics on the number of emails sent, emails
opened, clicks on your ad, and your CTR.
Use Solutions Spotlight for Lead Generation. We will help you build your landing page including standard questions plus
custom questions to drive sales-ready leads to your inbox.
• Marketing Services Landing Page Creation with form: $915 Net 300x250
• Marketing Services Creation of Newsletter Advertisement plus Landing Page $1,365
• GDPR compliant leads delivered immediately
VIEW SOLUTIONS SPOTLIGHT NEWSLETTER SAMPLE
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
21ONLINE SPECS
WEBSITE SPECIFICATIONS: NEWSLETTER SPECIFICATIONS:
Banner sizes: Formats Currently Accepted:
• See our Digital Ad Specs section of the media guide • JPG,PNG
• All 200 kb max file size
Non-accepted Formats:
Acceptable file types: • Rich Media and GIFs
• JPG, GIF, animated GIF, and third-party tags
• For interactive rich media such as expandable ads Dimensions/File Sizes:
or in-banner videos, we follow IAB standard guidelines. • See our Newsletter section of the media guide
• Looping 3 times
3rd-Party Ads:
Materials due: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
• Five business days prior to deployment for ROS web ads
• Ten business days prior to deployment for site skins/welcome ads/other Materials due:
interactive rich media items • Five business days prior to publication.
Send Website Banner Ads To: Send Newsletter Banner Ads To:
webtraffic@endeavorb2b.com webtraffic@endeavorb2b.com
Check out our advertiser site for more information: Check out our advertiser site for more information:
manufacturing.endeavorb2b.com/ehs-today manufacturing.endeavorb2b.com/ehs-today
Campaign Analyst | Materials Contact: Campaign Analyst | Materials Contact:
webtraffic@endeavorb2b.com webtraffic@endeavorb2b.com
22NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADS
Feature your high-performing content on our brand site through
native ad placements and benefit from our highly trafficked channels
that attract qualified professionals. Native ads are labeled as Sponsored
Content and sold on a CPM basis.
SPONSORED CONTENT
Your content in our channels. Sponsored Content native advertising
programs showcase your content in our channels, replicating form
and function and attracting users to quality content. Clearly labeled
as Sponsored Content and sold on a flat rate. Promotions include
one newsletter inclusion and two social posts. Article remains on site
indefinitely and reporting is provided at 30 days live.
CUSTOM SPONSORED CONTENT
Leverage our topic expertise and rely on a subject matter expert to
write content on your behalf. Clearly labeled as Sponsored Content and
sold on a flat rate. Promotions include one newsletter inclusion and two
social posts. Article remains on site indefinitely and reporting is provided
at 30 days live.
Contact your sales representative for pricing and specs.
VIEW ALL NATIVE MARKETING 23DIRECT & TARGETED MARKETING
Narrow Your Focus and Find the Perfect Match
Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
AUDIENCE EXTENSION THIRD-PARTY
Partner with our team of engagement marketers and data analysts to build custom campaigns that will
target business decision makers in our in-house channels and extended networks based on your criteria. Contact
EMAILS
Target and reach prospects in
your sales representative to learn more. the moment with messaging
focused on your brand, solutions
or products. Based on your
objectives and goals, our team of
SOCIAL MICROPROXIMITY
direct marketing experts will set up
WEBSITES and deploy HTML email that attracts
& MOBILE Drive higher CTR% and
conversions using Facebook,
Increase your exposure at large industry
events with our micro-proximity targeting
decision-makers. Full reporting metrics
provided. Privacy compliant.
Leverage our 1st party
data and create campaigns Instagram and LinkedIn. We’ll (or geo-fencing) that allows you to target
targeting the business manage your campaign using company location, geography or attendees
decision makers who match your banner, video and native
ads and create targets based on
who are in attendance at trade shows and
conferences. DESIGN
your criteria. Utilizing thousands
of sites across the web, your website visitors, our first party
data or by creating look-a-like
Includes: Banner, Native and Video on Professional
Websites & Mobile
SERVICES
campaign is displayed multiple Capture the attention of prospects
times on websites and social profiles. and customers with professionally
ONLY to those who fit your Includes: Banner, Native and Video in designed HTML emails, digital ads
targeted profile. Social Channels and landing pages. Our in-house
Includes: Banner, Native and Video on
design services can help Marketers
Professional Websites & Mobile create messaging that is on point and
delivers results.
VIEW ALL DIRECT & TARGETED MARKETING
242021 EDITORIAL CALENDAR
JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
One Year Later: Special Report: Special Report:
Top Innovations in
COVER FEATURE Ergonomics What We've Learned Safety Technology EHS Today's National America's Safest
Safety 2021
from COVID-19 Safety Survey Companies
Interview with Machine Safety --
FEATURE Training & Engagement Workplace Violence Drug Testing Safety Leadership
ASSP President Lockout/Tagout
FEATURE Smart PPE Confined Spaces Electrical Safety Fleet Safety Mental Health & Stress Winter Safety
Connected Worker/ Facility Safety & Emergency Response/
FEATURE Standards & Compliance Summer Safety Respiratory Protection
Lone Worker Communications Disaster Planning
Industry Focus:
FEATURE Combustible Dust Industrial Hygiene Diversity Training Cybersecurity Employee Wellness
Manufacturing
PPE FEATURE Face Masks Eye Protection Skin Care & Protection Protective Clothing Wearables Work at Height
PRODUCT Eyewashes/
Machine Safeguarding Footwear Gas Monitors Head Protection Hand Protection/Gloves
SPOTLIGHT Emergency Showers
AIHce, May 24-26, National Safety Council,
Dallas, TX October 5-7, Orlando, FL
VPPPA, Aug. 31-Sep. 3,
SHOW COVERAGE
Nashville, TN Safety Leadership
ASSP, June 6-9,
Conference,
Denver, CO
Nov. 9-11, Cleveland, OH
ISSUE CLOSE 1/11/2021 3/9/2021 5/7/2021 7/13/2021 9/14/2021 11/2/2021
MATERIALS DUE 1/15/2021 3/15/2021 5/13/2021 7/19/2021 9/20/2021 11/9/2021
25PRINT ADVERTISING RATES | SPECS
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides* Position 1x Rate 6x Rate
Page 7.5 x 10.5 7 x 10 7.5 x 10.5 Spread $16,920 $14,790
Spread 14.5 x 10 15 x 10.5 Full Page $8,320 $7,220
2/3 Spread 14.5 x 6 15 x 6.5 2/3 Page $8,280 $5,310
1/2 Spread 14.5 x 4.625 15 x 5.125 1/2 Page Island $5,500 $4,900
1/3 Spread 14.5 x 3.125 15 x 3.625 1/2 Page $4,610 $4,060
2/3 Page 4.5 x 9.75 4.75 x 10.5 1/3 Page $2,890 $2,550
1/2 Page Island 4.5 x 7.25 4.75 x 7.75 1/4 Page $2,230 $1,940
1/2 Page Vertical 3.375 x 9.75 3.625 x 10.5 1/6 Page $1,030 $940
1/2 Page Horizontal 7 x 4.625 7.5 x 5.125
1/3 Page Vertical 2.3125 x 9.75 2.5625 x 10.5 Product Express 1x Rate 6x Rate
1/3 Page Square 4.5 x 4.625 4.75 x 5.125 1 Inch $390 $345
1/4 Page Vertical 3.375 x 4.625 3.625 x 5.125 2 Inches $600 $580
1/4 Page Horizontal 7 x 2.25 7.5 x 2.75 3 Inches $795 $770
1/6 Page Vertical 2.3125 x 4.625 2.5625 x 5.125
* Ads with bleed – extend bleed 0.125 inches beyond the trim. CLASSIFIED AD Max
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 1-Column 2-Column 3-Column
SPECS (inches) Height
0.1875 inch safety in gutter. Endeavor Business Media reserves the right to reduce and/or resize any oversized
or incorrectly sized ads to fit the ad dimensions listed. 2 4.25 6.5 9.25
Print Production Manager: Gross Rates Apply: Gross rates based on number
Deanna O’Byrne of insertions within a 12-month period.
EHS Today
dobyrne@endeavorb2b.com Printing Method: Web Offset
Cancellations: Cancellations must be submitted Publication Trim Size: 7.75 x 10.75 inches
in writing and will not be accepted after the
published ad material deadline. Cover positions Binding Method: Saddle-stitched
cannot be canceled. Verbal cancellations will
not be accepted. Send Print Advertising Submission to:
dobyrne@endeavorb2b.com
Multi-Page and Inserts: Contact Account
Manager for Rates and Specifications
26MARKETING SERVICES
Solutions for helping marketers get it done
Our team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define
the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
Collaborate with our industry experts to create content that fills gaps in your
content marketing plan, addresses specific challenges or speaks on point to your
target personas. Leverage this high-quality content for a variety of program types and
market in your own channels.
CONTENT DESIGN DESIGN SERVICES
CREATION SERVICES Capture the attention of prospects and customers with professionally designed
HTML emails, digital ads and landing pages. Our in-house design services can help
Marketers create messaging that is on point and delivers results.
TRANSLATION WEBSITE
SERVICES DEVELOPMENT
SERVICES TRANSLATION SERVICES
Leverage our linguistic teams to provide accurate, compliant and engaging
information to your worldwide target audiences. Our portfolio of language
translation and localization services supports over 500 language combinations
ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICES
Update your website with a professional appearance, clear messaging and an
optimal user experience to help prospects and customers in their buying process.
Development scope will be based on your objective and all sites are built in mobile
responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
27ADDITIONAL OPPORTUNITIES
STATE OF THE MARKET SAFETY TECHNOLOGY &
RESEARCH ANALYTICS NEWSLETTER
Industry research that helps safety professionals understand Focused on the impact that technologies are having on workplace
where technology is headed and gain intelligent insights for safety, how and why companies are using robotics, augmented
smart decision-making. Collaborate with us on the direction and reality, wearable devices, drones and predictive analytics to better
benefit from thought leadership, content strategy insights and lead protect their employees.
generation.
View the State of the Market Research Report Learn More
EHS TODAY’S WORKPLACE SAFETY ACADEMY (WSA)
BOOTCAMP (JULY-OCTOBER)
It’s time consuming and frustrating for occupational safety professionals as they search for relevant and trustworthy technical content
related to new technology and solutions for creating safer, healthier working environments.
EHS Today Bootcamps bring together the eco-system of safety decision makers and influencers, delivering real world examples, webinars, product
selection guides and content focused on the future of safety as it relates to Workplace Safety Academy (WSA).
3-month long program • July 12 through October • Learn More about the EHS Today Bootcamp
28ADDITIONAL OPPORTUNITIES
NEW! TRADE SATISFACTION
GIVE-AWAYS REPORTS
Tap into the minds of safety professionals and give them the Trade Satisfaction Studies are a key source of market intelligence that
opportunity to take your development kit or new PPE product on can help grow your business. This competitive benchmarking tool
a test run. Sponsors are required to meet the T&C of the program and analyzes your company’s brand performance in key areas – including
fulfilling the give-away. Landing pages hosted on EHS Today’s site and price, quality, customer service, product/service warranties and other
full contact leads provided to sponsors. important factors – and then measures how well you stack up against
your competition.
Contact your Sales Representative for more information Contact your Sales Representative for more information
LEADERS IN SAFETY PRINT (MAY/JUNE)
Today’s safety leaders are looking to partner In 400 words, tell safety leaders about the excit- Sponsorship
with leading companies that can help them ing things happening with your company. Your • Your full-page ad and free company profile will
be more productive. They need the latest tools story can focus on: be featured in our Leaders in Safety dedicated
and technologies to handle the big safety & section in EHS Today’s May / June issue
• Your company mission
health challenges and they want to do business (distributed at the ASSP Show)
with reputable companies that can add value • Your product & solution portfolio and why it’s
and support their worker safety programs. cutting edge • Digital distribution to targeted safety
professionals
Our new Leaders in Safety sponsorship showcases • The various applications that your products
you as a thought leader and innovator by giving and technology can be used for, and how they
you an opportunity to tell your story in a unique help create a safer workplace for your custom-
way to EHS Today’s safety leadership audience. ers’ employees
Contact your Sales Representative for more information
29CONTACTS
SALES CONTACTS
VICE PRESIDENT & GROUP PUBLISHER SALES SUPPORT SPECIALIST
John DiPaola Robin Slanie
440-331-6099 | jdipaola@endeavorb2b.com rslanie@endeavorb2b.com
ASSOCIATE PUBLISHER DIGITAL SPECIALIST
Joe DiNardo Steve Porter
440-487-8001 | jdinardo@endeavorb2b.com sporter@endeavorb2b.com
REGIONAL SALES MANAGER
Jim Philbin
773-332-6870 | jphilbin@endeavorb2b.com
BRAND RESOURCES
ACCOUNT EXECUTIVE BRAND WEBSITE: ehstoday.com
Emily Capaccioli MARKETING WEBSITE: manufacturing.endeavorb2b.com
817-368-0188 | ecapaccioli@endeavorb2b.com
JAPAN FACEBOOK: facebook.com/EHSToday
Shigenori Nagatomo - Pacific Business | shigenori.nagatomo@pacific-business.com LINKEDIN: linkedin.com/groups/4355311
TWITTER: twitter.com/EHSToday
EUROPE, EXCLUDING ITALY
Emma Putman - Huson International Media | emma.putman@husonmedia.co.uk
ITALY
Diego Casiraghi - Casiraghi International Advertising | diego@casiraghi-adv.com
CHINA, HONG KONG
Adonis Mak - ACT International | adonism@actintl.com.hk
CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
30Modern marketers wanting to engage Manufacturing Audiences rely on a multi-step approach for keeping their funnels full and driving conversion.
Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual
bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the
target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.
VISIT MANUFACTURING.ENDEAVORB2B.COM
RESEARCH CONTENT ADVERTISING CONNECTION LEAD
•
•
Insights
Marketing Trends
MARKETING •
•
Print
Newsletters
•
•
Live Events
Virtual Events
GENERATION
• Video • Webinars
• Benchmarking • Webinars • Digital • Webinars • Virtual Events
• Co-Branded • White Papers • Mobile • WebChat Videos • Long Form Content
• Proprietary • Visual Storytelling • Rich Media • FastChat Videos • Short Form Content
• Content Creation • Sponsorships • Custom Programs
• Live Events
ENDEAVORBUSINESSMEDIA.COM
31You can also read
