SPEAKING AT CANNES LIONS 2020 - YOUR STEP-BY-STEP GUIDE
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SPEAKING AT CANNES LIONS 2020 YOUR STEP-BY-STEP GUIDE
SPEAKING AT “(Cannes is) filled “(There is)
CANNES LIONS with world-class
thinking and award-
Incredible reach
and prestige
winning creatives, thought leadership
We believe creativity is the driving being part of the associated with
force for business, for change and for festival is a huge Cannes Lions main
honour” stage”
good. That’s why we are campaigners
for creativity and we want our content
Chris Townsend Diane Bickel
programme to inspire the kind of Publicis Poke Taboola
creative bravery that can change the
world.
“Topics brought up “It's the
Cannes Lions is a place for the world’s branded at Cannes set the quintessential
communications industry to re ect and re-set. creative industry's speaking
Attendees expect to see world-class content that agenda for the engagement for
year” the advertising
will raise the bar of creativity in business.
industry”
Alec Brownstein
Our attendees enjoy hearing from their peers, their Dollar Shave Club Anselmo Ramos
industry idols and creative talent from outside of GUT Agency
the day. They like to be inspired, challenged and
held to account. Our speakers make the Festival
very special and we look forward to seeing your
“This was a
ideas. highlight in my “Cannes represents
career” the very best of the
industry globally. It
Luis Miguel is important for our
Alma company to be
seen as a thought
leader within this
SPEAKING AT CANNES LIONS context and
speaking at Cannes
THE BENEFITS OF SPEAKING ON THE is the perfect
OFFICIAL PROGRAMME “It's a great opportunity for
platform, and I have this”
opinions”
Speaking onstage at Cannes Lions is a personal
and professional game-changer. It is both
Nick Law Sarah Cutler
immensely rewarding and a huge responsibility.
Apple Makemepulse
Here are what some of our previous speakers have
to say:
“We wanted to
own a
conversation
within the industry
and Cannes is
THE place to do it”
Angela Henao
DDB
THE CHEAT
SHEET
The deadline to submit is 10 January 2020.
All submissions must go through content.canneslions.com.
Review the 12 commandments (to follow on page 4). All
content must premiere at Cannes Lions and can’t be a rehash
If you only read one page in of something that has been presented elsewhere. We are
looking for brand-new thought leadership released live and
this entire guide… Read this. exclusively from the stage.
Distil your talk proposal into a single, clear idea or message.
If you can’t summarise your talk in one sentence, keep going
until you can.
What do you want the audience to walk away with? What do
you want to be known for by taking the stage at Cannes Lions?
Think of what you would like the headlines to be after your talk
and aim towards that.
If you have a corporate or sales message, this is not the
platform for you. There are more effective homes for these
messages at Cannes Lions and we would be happy to connect
you with the relevant teams to facilitate this. The stage is
strictly for thought leadership.
Review the 2020 Content Themes and align your ideas. See
page 8.
Be a storyteller. Be a challenger. Be refreshingly honest. These
are all characteristics of the best talks that have taken the
stage over the years.
Don’t rush in completing the submission form. We can see the
passion behind the considered ideas and those who quickly
lled out the form to throw their name in the hat.
You can also submit individuals to take part in other speaking
opportunities at the Festival. Click the “nominate an individual
button” at content.canneslions.com.
There is NO charge to speak on any of the stages. If your idea
is successful, the cost to cover the logistics behind your idea
(travel, speaker fees, accommodation) must be covered by
you, the session host.
Don’t leave it to the last minute to submit your idea. Take time
to workshop your ideas internally. The back-and-forth
dynamic you’ll have internally will only elevate ideas. Our tips
on how to brainstorm your ideas are all included in this guide.WHAT We all know that a good speech can change the
world. Cannes Lions is home to some of the
world’s biggest stages and welcomes some of the
ARE WE world’s most creatively engaged and receptive
human beings. The content presented on-stage at
LOOKING
Cannes Lions needs to drive home the message
that creativity is a force for business, for good and
for change.
FOR? The best presentations that we’ve seen have really
moved the crowd. They have led to positive
action. The content at Cannes Lions Festival
needs to inspire the industry to produce better
work, generate better results and make the world
a better - and more interesting - place. As you are
putting together your ideas, we ask you to stick to
these simple guidelines:
THE 12 COMMANDMENTS
01 02 03 04
All content at Cannes Lions MUST Serenade the audience, don’t sell to Be a storyteller. Think of Be transparent, relatable,
premiere at Cannes Lions. Don’t them. The talk you put forward should your talk idea as a story global. Cannes Lions is a
rehash anything you’ve talked about at be about creating a connection, not a from start to nish. Your global event. Our audience is
another industry event. transaction. The speakers you put talk needs a hard-hitting made up of human beings
forward should be able to talk about beginning, a solid middle, an from 150+ countries. Please
these ideas regardless of the company interesting twist and a remember this and only put
they work for because these are what satisfying ending. Tell us the forward ideas that can be
they are most passionate about. story in your submission. applied to a global audience.
05 06 07 08
Provoke, challenge, incite. Please don’t Make them feel– joy, sadness, anger, What’s the value? Ensure Involve the audience. We
play safe – be daring and be excitement. Think of how you want the your talk idea has one to have now introduced
provocative. The best talks at Cannes audience to feel. We want talks that will three solid takeaways. audience Q&A across all
Lions always challenge assumptions surprise and delight as much as they Make them clear and stages, consider how you
and offer new (and radical) ideas will inform. spell them out in your could use this as part of your
around age-old issues. Tell us how you submission. ideas.
will challenge our audience.
09 10 11 12
Take on the di cult questions. Take Don’t just tell, show. People love to see Be original in your Inject some Cannes Lions
on the big, bold and burning industry examples of work, creatives are visual format. Panels often suck magic. Please aim to raise
questions. Use the “Questions” people. We have BIG screens where you as they follow the same, the creative bar. You don’t
section of the submission form to can show incredible visuals. Think of dry format. Presentations need a rabbit in a hat (who
demonstrate how hard-hitting your this when preparing your ideas. can sometimes be too needs gimmicks?) but
talk idea is. passive. What can you do remember this is the world’s
to be different? largest Festival of Creativity
and think of your session
within this context.THE SECRET SAUCE
01
WHAT DO THE A Single, Clear, Idea A BIG, universally understandable
idea: beauty, purpose, happiness, wonder. Simplicity.
MOST Expressed eloquently. The talk can be summarised in
one clear message.
SUCCESSFUL
TALKS HAVE
02
IN COMMON?
Creativity at the Heart and in the Description The talk
description itself is creative at its core. It features
brand new, original thinking or a unique perspective on
an age-old topic.
03
A Provocation/Twist Thought-provoking, challenging
of the status quo. Often slightly contrary to wider
industry belief.
We have analysed the most stand-
out talks from recent years who
have knocked it out of the park
04
with our audience. While the best
presentations have been unique in
Answering Key Questions and Offering Real Value
their own way, there are some
Valuable, practical takeaways. Our audience are
points of similarity that often unite looking for valuable content just as much as
them. And it starts with the inspiration. The stuff that changes what you do when
synopsis… you return to the office.
QUICK There is a section on the submission form labeled
“Questions this talk aims to answer”. Use this! This helps
TIP you hone in on the value you will offer the audience and
helps makes your submission stand out.HOW
New Launches – Brand
New Information Released
Live in Cannes
SHOULD Creative Pairings
YOU TELL Exciting product launches that are
YOUR
Co-presented talks between brands
and agencies tend to knock it out the of genuine interest and appeal to
park, if they can share the warts-n-all creative folk (not sales pitches) or
STORY? side to their partnership in a dynamic brand-new pieces of research
way on stage released for the rst time from the
stage.
Fewer Speakers Proposed FOMO Moments
and Speakers who are
Then comes the format. Highly Respected
Creating that “were you in the room
We live in the experience- when…” buzz. Consider the 30-
economy, so what Intimate conversations, ying solo or minute spot on stage as an event
one to one interviews with credible and create a once-in-a-lifetime
experience will you create industry creatives/ marketers or experience for the audience.
from the stage… (creative) talent. Rarely panels.
QUICK We would rather you came to us with a big, bold,
badass idea we had to tame for the stage, than
TIP working up a smaller idea into an inspirational format.
However, we are not in the business of format-for-
formats sake. Sometimes a simple keynote speech is
the most powerful delivery. We are happy to help with
any format ideas.WHO IS BEST Engaging, Likeable
PLACED TO They are often: funny, jokey, self-deprecating.
They don’t hide behind gimmicks and they tell
TELL YOUR personal stories to highlight a point
STORY? Relaxed, Not Corporate
Typically, they are not suited and booted. They
seem relaxed, even casual, but never
dispassionate
Highly Opinionated
We are looking for nothing short of
world-class speakers. Carefully think It’s one of the reasons that we ask people to come
about who you are putting forward to back! These are people who are not afraid to
deliver the talk. Our highest-rated speak out, but not in an offensive or arrogant way
speakers are always:
Extremely Honest
Candour goes down extremely well on-stage. All
of our speakers, even the big brands, gave away
what might be seen as proprietary informationSpeaker Speaker numbers
Tips We will not run panels that have more than four
people on stage at one time (including the
moderator/interviewer).Too many people onstage
looks messy and is distracting for the audience.
Diversity
Cannes Lions is a truly global event and we welcome
a heterogeneous line-up of speakers. That way we
get the best mix of stories. If you plan on submitting
a panel of speakers, please try and
re ect the world at large.
Relevance over seniority
Often, our audience want to hear from those in your
organisation who have a really interesting story,
background or point of view, not necessaily the most
senior job title. Sometimes your CEO or CMO may
not be the best person to tell the story.
QUICK This is not a corporate conference, it’s the International Festival of
Creativity. You could be presenting to some of the most high-
TIP powered, smart and well-informed people on the planet, even if they
are casually dressed in shorts and sneakers. You are also
competing with the pull of a cool glass of rosé in the warm
Mediterranean sunshine! To impress this audience you need to
have something powerful to say and an exciting way to say it.
Corporate sales presentations simply won’t work. Sessions with
style, wit and substance will.THE
"RULES"
OF THE
CALL FOR
CONTENT
• There is NO charge to speak on any of the stages.
• If your idea is successful, the cost to cover the logistics behind your idea
(travel, fees, accommodation) must be covered by you, the talk host.
• All speakers receive a two-day Festival pass giving them access to the Palais
on the day of their session and the day prior (for a technical check). There is
also a discounted “Speaker Complete Pass” available. Please enquire for
details.
• All content must be original and fresh and created speci cally for the Festival.
• Due to high demand, we can only feature a speaker/organisation once during
the main Festival programme.
• You, the session holder, are responsible for conception, creation and
execution of your talk. However, all speaker con rmation/changes must come
through the Cannes Lions Content Team.
• Successful proposals are chosen on the merit of the idea and the speaker.
• By submitting content, you are agreeing to our T&Cs (more on
content.canneslions.com).THE TIMELINE
WHAT HAPPENS
AFTER YOU SUBMIT?
This timeline illustrates the different deadlines and milestones in the
content selection and development process.
Friday 10 January 2020
Submit A Proposal
All proposals must be submitted through
the online content portal. Proposals
submitted directly to the team will not be
considered.
January & February 2020 onwards
Review
The review process can extend through to the
end of March, dependent on the number of
submissions we receive. We aim to get back to
proposals ASAP! You may be contacted for more
information.
February & March 2019 onwards
Feedback & Offers
If your proposal is successful through rst
review, a member of the Content Team will
contact you to discuss your proposal or with an
initial offer of a slot on hold, subject to speakers
being con rmed and session content agreed. We
tend to keep slots on hold for a maximum of two
weeks.Two weeks from an offer
Con rmation &
Announcement
Once offers are accepted, the content of the talk
and speakers have been con rmed, and relevant
visual assets have been received, we will
announce speakers at the relevant section of
canneslions.com and in marketing
communications. We sometimes announce
speakers while the talk content is still in
development.
Upon con rmation
Begin Production
The Speaker Operations Team will work with
each session holder to assist with any technical
requirements, and offer guidance on session
promotion before, and during, the Festival.
May 2020
Final Preparations
We work with all hosts to review the content
which has been developed. We know what
resonates based on our extensive audience
research and also have a full picture of the
overall Festival so can help mitigate any overlap
and help you land key messages to deliver a
successful session.
June 2020
The Festival
It’s show time! This is the moment where your
months of hard work pay off. On-site, the Cannes
Lions Content Team are there all the way, right
from when you arrive at the Speaker Lounge to
the moment you step out on that stage, secure in
the knowledge that you’re about to deliver the
best presentation possible. Enjoy it.
TO NOTE
All content is subject to the Cannes Lions Content Team’s approval and an official slot is only con rmed if all the content is agreed (topics,
format, speakers etc). If a speaker drops out or the content changes, we reserve the right to revoke the offer of a slot. We tend to keep slots on
hold for a maximum of two weeks.· I I , ·
CANNES
Here at Cannes Lions HQ, we have conducted more than These eight 2020 Festival themes are defined
100 detailed interviews with Chief Marketing Officers, by some of the most brilliant and inspired minds
LIONS
Chief Creative Officers, Brand Leaders, Strategists and in our industry. Thank you to all who participated
CEOs. We have also received 561 responses to our along the way.
qualitative online survey.
2020THEMES
01 02 03 04
Creativity is the Business Cre ative Disruption in Post-Purpose : Brand Your Brand is My Experience
Growth Engine Commerce Accountability and Activism
05 06 07 08
Looking to 2030: Making Applied Creativity: When Data, Storytelling at Scale Let's Get Back to Brand
your Business Future-fit Tech and Ideas Collide
01- Creativity at Cannes Lions is far more than a 30-second ad. In fact, it's
hardly ever a 30-second ad. It's a survival mechanism. Applied properly, it's
Some of the big questions are:
• How can we define, identify, develop
Creativity is the transformative. It solves big business problems. It also requires complete and ensure real, sustainable business
organisational focus. growth?
Business Growth • What drives growth: is it penetration,
Engine
It is arguably the best (sometimes only) way to drive non-incremental engagement and/or reach and is there
growth. a blueprint for success? What
difference does creativity make in all of
But as you know, it requires a long-term, enterprise-wide commitment and this? And what type of creativity works?
often a complete re-engineering of business models, mindsets and culture. • As marketers and business partners,
"The Chief Marketing Marketers must define how creativity can support both short-term activities how can we better tell the story of
Officer agenda is the and long-term brand equity to have a better level of influence in the creativity and growth and balance it
business growth agenda. boardroom. We need to focus on the "marketing of marketing and with automation and performance?
creativity" in order to gain credibility; but this must always be backed by • The big idea is great, but what about
Which means we need to business results. Creativity needs a new vocabulary: one that resonates the business result? How can we
drive impact, top-line with the C-suite. demonstrate the efficacy of creative
acceleration and return on work by measuring what matters?
At the Festival, we will showcase speakers and organisations who have
investment:' used creativity to achieve sustained growth in highly-competitive categories
and demonstrated its impact. Whether this is powered by design-thinking,
Debora Koyama, Chief Marketing Officer,
data, technology or consumer insights doesn't really matter. It's the output,
International, Mondelez
I impact and ongoing buy-in that counts. Hear from marketers who have
mastered the boardroom and the CFO relationship; and from creatives who
are fluent in the language of business. Hear how to be a true business
partner rather than a drain on costs.
�
02- Commerce is often seen as just transaction and friction reduction but it
presents so much more potential and opportunities for brand. It's a game
Some of the big questions are:
• As distribution models are disrupted
Creative Disruption changer. Judging by the outstanding award-winning work on show at the with the massive ecommerce platforms
2019 Festival, we will see a lot more experimentation and sophistication in of this world, what consumer
in Commerce this fiercely disruptive and exciting space. experience do you have and what part
of it do you own? But most importantly
People don't want to be bombarded with annoying "buy it now" sales - WHERE can you reach them and own
"We're seeing the
0 messages: they expect personalised shopping experiences to be
seamlessly integrated into their everyday lives. They want the brands they
it?
• What part can physical retail still play in
atomization of retail... like to add value. To make their lives better. To delight even: a digital and convenience led
• A personal greeting by a digital totem in a physical store? Of course. commerce market?
People can buy from • r.,ishlPanywhere. From live TV,
from graffiti on walls, from -..- recognition? Yes..
• Mobile-centric, participatory real-time shopping experiences which turn
the consumer into the retailer? Why not...
seamless and integrate into
consumers' lives in a relevant way
• What can we learn from China: the
posters, from their friends. ultimate experiential retail playground?
You can almost buy We will select and invite trailblazers from brands and retailers who are
anything and it doesn't pioneering "new" forms of commerce (cashless, omnichannel, immersive,
experience) to promote better buying experiences.
have to be in a store or on a
shelf." We will also explore how marketers can create a true point of difference in
saturated sectors and on the "go-to" sites like Amazon and J D.com. More
Daniel Bonner, Chief Creative Officer,
importantly, the vital role that creativity can play here, when you're in up
Wunderman Thompson
against a throng of competitors.
We will explore the (ever-changing) physical environment too, and its true
value and role as we ramp-up on in-device purchases. Some of the most
exciting work is happening in-stores (and elsewhere) and we will look at the
very best.
03 - You have made it loud and clear. The time for discussion and awareness is
over. It is time for action. There is no doubt that authentic, purpose-driven
Some of the big questions are:
• In an era of woke-washing, how can
Post-Purpose: Brand work can have a positive impact on behaviour and society and support brands authentically engage
business results. But there is growing evidence that people are cynical of consumers in purpose-driven activism?
Accountability and brands who "purpose-wash" for short-term gains. We're in woke times. • What are the best, most sustainable
Activism
examples of high-performing, purpose
As the stakes become higher, brands and companies must live out their driven work?
beliefs and missions or get their house in order before they seek to take • In a world where everyone is "doing"
communications messages to market. In essence, they need to be fully purpose, does it still matter?
accountable. They must walk the talk. • We need answers, not rhetoric.
"The most meaningful way Specifically, what can we - as an
we can drive impact is to At Cannes Lions 2020, we will address purpose in a far more practical and industry - do to tackle big, global
not only have a point of actionable way. We will hear what some of the world's biggest brands and issues?
agencies are DOING to tackle massive global issues including climate
view but to put the weight change, inequality, gun control and hunger. We will also raise the benchmark
of the brand behind it:' of what is possible with the creative clout of our industry behind it. We have some of the world's best
creative talent in one place. We want to
Alicia Tillman, Chief Marketing Officer, We will explore case studies from some of the brands doing authentic harness this opportunity to enact real
SAP purpose-driven work that not only improves lives, but drives return. We will change. More on this to follow....
examine campaigns that intersect social good with good business. We will
also hold the industry to account and explore the responsibilities that the
"55% of consumers
industry has to safeguard the privacy and safety of consumers.
believe companies have a This is a business critical, expansive topic and we will devote time to
more important role than exploring all its facets.
i
governments today in
creating a better future"
,,,ffe
Ha,as Meao;ogf"I Braods Repmt 2019
0 4- What is Experience? Experience/CX/UX is all-encompassing. There's really
no point having great advertising if it points you to a rubbish experience.
Some of the big questions are:
• How can we fix broken experiences?
Your Brand is My But, how do we define experience? Well, we asked you. And you said What does it take and who do we need
everything. From physical to digital and all those critical moments of truth in to get in the room to fix it?
Experience between. Done badly, this can decimate your brand and reputation. But done • Have we reached "peak experience"? In
well, it can have a massive impact on your customer loyalty and bottom line. what is now a sea of sameness Uust
look at the fast food apps), how can we
Today, the brand and experience are one and the same; you must create truly differentiate with brand personality
"These days fixing a failure touchpoints which provide rich, seamless interactions that exude brand along the customer journey?
rate point on a customer character at every stage along the path to purchase. • What can we learn from the new
economy, D2C brands unrestricted by
journey is worth far more to But to create transformative customer experiences, brands first need to legacy operating models and
a business than producing transform their own enterprise experience, which means developing processes?
a 30-second advertising customer-centricity programmes, internal cultural transformation and • How can we make experiences more
modern ways of working. Sounds hard? It is. human, more emotional, more
slot" engaging? What creates the difference
We will hear from brands who have struggled and experimented with between brand satisfaction and brand
Justin Billingsley, CEO, Publicis Emil
customer experience: those who have made mistakes, gathered feedback love?
and improved the customer journey all along the way. We will hear how they
have prioritised customer satisfaction, synchronised brand messaging with
-.- a streamlined journey and joined organisational dots across the business.
The next realm of experience will be completely multi-sensory and-.-
engineered with empathy. At Cannes Lions we will explore all these
I
possibilities in inspirational and expansive talks which explore human
psychology, experience design, emotions and behaviour.
- - ... ,,...
,,
OS- The only thing that's constant in our industry is change. The AOR is almost
certainly dead, the next generation of creative talent demands new, modern
Some of the big questions are:
• How do we cultivate human-first
Looking to 2030: working practices and D2C brands (who only last year we held up as the workplaces to enable creativity? How
new icons in marketing) are seemingly hitting a plateau, struggling to scale. do we lead differently to support our
Making your We are in an era where we need to constantly learn, experiment and create teams to build brands in a modern way?
Business Future-fit
the future. • What is the best way to work with
clients. Do we need to be business
This is a meaty and complex theme, ultimately looking at how we can partners? If we're not writing the briefs
bullet-proof careers and business as we prepare for a recessionary world. ourselves, are we doing something
At Cannes Lions we will be focusing on these industry priorities: really wrong?
"Creatives nowadays need • Why are brands continuing to in-house?
a swiss-army knife of skills. Talent: At a time when creative and marketing capabilities are, at best, Is it more about translation and
The creative technologist undefined, speakers will explore the new skillsets required and how we can understanding than efficiency?
acquire and retain the world's best creative and tech talent. • How can we continue to recruit and
today is as important as the support inclusive teams that creatively
copywriter" Better teams and processes: enabling a creative culture is under thrive?
scrutinised but essential. Speakers will focus on how we can build a
Jess Greenwood, Global Chief Marketing workplace as a catalyst for creativity and growth. Here it is important to
Officer, R/GA look at what detracts from this: burnout, lack of inclusion, #metoo, and age
discrimination (to name a few).
Agency and consultancy models: We will look at new agency models and
what the future value proposition needs to be to survive. What is the role of
the agency? Is it an ideas house? A consultancy? A transformation bureau?
Let's re-evaluate what the agency of the future stands for.
-.- Collaboration and Partner ships: Let's face it, we can't fly solo anymore. We
need to work better together to produce work that we're proud of.
In-housing: Speakers from both sides of the fence will explore whether it's
-,-
I
working and what elements are working best. A year on, we'll ask "will in
housing creativity fail?"
' ,
, '
06- There was once a time when tech and data both terrified and enchanted us.
But whilst some were still obsessing about "humans v machines", future
Some of the big questions are:
• Practical applications: how can we
Applied Creativity: thinking brands were creating virtual assistants, personalising1-2-1 ads at supercharge our creativity with
scale and enabling customers to try on make-up at home via an App. What technology, use data and machine
When Data, Tech was once deemed "innovation" is now a hygiene factor. And now, as learning as the guardrails for good
and Ideas Collide
creative technology becomes invisible, the creative possibilities are almost ideas and deploy AR to create mind
infinite. Data is also seductive and yet it can be profoundly limiting blowingly immersive experiences?
(particularly when we're all working with the same information!) • Can we always rely on data/Al and
what pitfalls must we avoid: both
Here at Cannes Lions we will always believe first and foremost in human strategically and ethically?
"I think that technology is curiosity and imagination. But we celebrate and interrogate the application • How are well-loved brands and
always a means to an end. of creativity, which is almost always informed and amplified by machines. businesses using technology, data and
Never an end in itself. new tools to transform the way we
The magic of the Festival lies in the ideas that are brought to life on-stage. interact?
Sometimes our campaigns Our expert speakers, including creative technologists, storytellers, scientists • Does digital live up to its promise? It
are tech-enabled. Tech and innovators will share real-life examples on how to practically apply data might be great at efficiency and
enabled creativity is where and tech in a way that delights and enthralls. Brands will also demonstrate optimisation but what about
HOW they have harnessed technology and data to create better emotional effectiveness?
we often work best as a moments with consumers. We will showcase ONLY the very best, global
brand though. Our best examples of tech and data-fuelled creativity. It will blow your minds.
campaigns fuse the big
idea and the best tech
solution"
Fernando Machado, Global Chief
Marketing Officer, Burger King
-,-07- This theme is as much about the context (and pace, volume) as the
content. Storytelling, the bedrock of our industry - used to be much simpler:
Some of the big questions are:
• How are the most-loved brands
Storytelling at Scale develop one key message, focus on a few formats and execute with artistry. transforming from advertisers to
But, the job today is way more complicated. Platforms have multiplied and entertainers?
we're all spoilt for choice. We crave and expect constant entertainment. • What can creatives, brands and
We're greedy for more (and better) content. We will not accept mediocrity. media do to work in a more joined-up
"We all know that people This is as exciting as it is unnerving and we need to embrace the challenge! way to make messages that resonate
in the right media?
actively avoid advertising. We must adapt formats, at pace and at scale. Today, brands that need to • How are brands structuring their work
Our role as brands is to gain attention must focus on content that entertains and engages people with internal teams and partners to
solve problems and deliver on the issues and stories that matter, right here, right now. Cultural bring these stories to life across the
relevance is critical. magnitude of media available?
experiences in ways that • Who are the most exciting new
are relevant to how people Our speakers on this topic (storytellers, content creators, media owners, generation storytellers? What do they
live their everyday lives, platforms) will explore new creative dimensions in storytelling: across care about and why? Why are they
modern platforms and formats. They will discuss the bold endeavours resonating with younger generations?
that they care about and
being made by brands to shape their stories into entertaining, culturally
that make a positive relevant content, and the partners and creative talent required to make this
contribution to culture. This happen.
requires a phenomenal
shift in the way that we
work and t hink. It's a
massive challenge, but one
that we relish."
Brad Hiranga, Chief Brand Officer, General
Mills
,.. --
08- Famously iconic brands do not make themselves. But in amongst the
current obsession with clicks and impressions, brand-building and long
Some of the big questions are:
• What does a modern-day brand need to
Let's Get Back to term brand health has been neglected. This theme is not as simplistic as stand-for and what role does creativity
performance marketing vs. creativity but it does throw up some important have in building impactful brands?
Brand questions: primarily, what essence has been lost whilst the focus has been • Have modern-day marketers lost the art
more squarely on immediate ROI? of brand-building and is this because
the language baffles the board? How
The evidence shows that for creativity to really pay, there needs to be can we regain confidence in creativity?
commitment. And patience. Getting back to brand is about focusing on • How can legacy brands reinvent
building brand equity and growing brand affinity with customers. It's not themselves to maintain relevance?
about short-lived stunts: it's about real, hard graft. It's about understanding • What is the latest evidence that
what brand assets and emotional connections are integral to long-term longterm efforts on creativity really
relationship building and memory making, so that you stay front-of-mind. It's pay off?
about celebrating long-term wins and having the confidence to convince the
business that brand health matters. This is not a retrospective look back at
brands from the past . But a look
Most importantly though, we will explore what consumers are looking for, forward at what will matter to the future
what represents a meaningful, relevant brand (humanity, impact, positivity) consumer.
in the 21st century and how creativity can help to differentiate.
We will find the brightest and most inspirational minds in modern marketing
to share their thoughts and manifestos on why we must better balance the
' , long-term with the short-term.
-:• , ' ,,THE
CANNES
LIONS
STAGES
On the main stages, content should kindle
the spark of creativity so that great ideas
Lumiere & Debussy Stages can catch re. Sessions on these stages
30 minute talks and 45 minutes debates are likely to be resolutely future-facing and
inspirational and will draw a large footfall.
Capacity: 2,280 Lumiere | 1,065 Debussy These spaces are large, imposing
Q&A mandatory and no panel formats on the Debussy Stage auditoriums that only skilled and
experienced speakers will be able to handle.
They are the perfect place for keynote-style
solo presentations, professionally
conducted interviews with high-pro le
guests, live performances and complex
demonstrations. We have a skilled technical
and stage crew to assist with onsite
delivery – so we’re open to all ideas. Feel
free to be creative!
Audience Q&A runs on both stages but is
mandatory on the Debussy Stage. All
sessions are 30 minutes in length
(including Q&A) unless in a debate format.
We strongly encourage you NOT to put
forward a panel as they do not rate well with
our audience, however, debate formats
where you can demonstrate a for and
against argument will be discussed are
great crowd pleasers.The Terrace Stage Palais II Stage The Forum
30 minutes | Capacity: 200 30 minutes | Capacity: 450 | 30 minutes | Capacity: 280 |
seated, up to 1000 standing | Q&A included Q&A included
Q&A included, interactive
formats only Here we’ll host talks across all the tracks A space for speakers to deliver industry best-
including thematic days to be con rmed. It’s a practice or actionable ideas for the audience,
wide-open, circular space with a large around the eight Cannes Lions themes. The
An expansive, open-air space, this area has a
audience capacity. It is an ideal space for talks that rate the best often feature industry
relaxed, informal and festival vibe. Host to
con dent and capable speakers, or more experts or eminent creatives, who share
game shows, workshops, performances and
specialised presentations. There are also candid insights about the work that they are
interactive sessions in 2019, it is where a lot
opportunities for live Q&A and audience doing. This space is a more casual
of the festival magic happens! Submissions
interaction. presentation environment, where the
for this space should be immersive or
speakers are very accessible to the audience.
interactive (think workshops, un-
conferences, musical performances).
Makers Lab & Interactive Stage The Cannes Lions Beach
Workshop Room
90 minutes | Format: 30 minutes | Capacity: 150 | 1 hour | Curated panel
Interactive workshops – Q&A included discussions
technical, skill building, craft This stage will take the tech trends, such as AI At the Cannes Lions Beach, we host a series of
This space is for highly interactive, hands-on or AR and bring them to life in a creative Cannes-curated debates. These include the
content covering practical, skill-based context. Sessions here will deep dive into the Chief Marketing O cer panels, Chief
issues. Content can be both technical skills opportunities, use cases, examples, Creatives panels and Badass Women
based (e.g. coding, rapid prototyping, AR challenges and reviews of speci c sessions. You can nominate a panellist at
workshops), ideation-based (e.g. creative technology. Plus, most importantly, their content.canneslions.com. See page 10 for
thinking, innovation workshops), or craft- application in the branded communications more more information.
based (e.g. storytelling, music workshop). ecosystem. Session ideas should include live
demonstrations of the technology and
practical issues in discussion. All
technologies welcome!OTHER SPEAKING
OPPORTUNITIES
Nominate a Panellist to Participate in
Cannes Lions Curated Sessions
If you, or someone you know, has a particularly
The Cannes Lions Content These include but are not limited to:
Chief Marketing O cers on the Beach panel strong view on an industry issue, please let us
Team also curate a series of series know. You can now nominate an individual to
our own Cannes Lions-hosted Chief Creatives on the Beach series Badass participate at content.canneslions.com also,
content sessions, designed to Women panel series by clicking on the “Nominate a panellist”
Future Gazers on the Terrace button.
challenge thinking and the
Cannes Lions Digital Pass
status quo. Below is a brief description of each panel:
Chief Marketing Officers Chief Creatives on the Beach Badass Women Panels
on the Beach
These panels feature Creatives from our These sessions take a step back to look at
These panels feature a range of marketing industry to discuss the creative state of who is driving creative leadership today.
leaders from a broad range of industry play and where the industry is headed. They put some of the most fearless female
sectors. Speakers must be of Chief
Networks, independents, in-house, chiefs of creative businesses in the hot seat.
Marketing Officer level or equivalent, from
client-side organisations only. Both large, adjacent - all Creatives welcome. All Badass Women welcome.
established and challenger brands
welcome.
Future Gazers Panels Cannes Lions Digital Pass
This panel series brings together a group of We curate a series of broadcast
hand-selected visionaries from across the segments on the Cannes Lions Digital
industry to paint a picture of our world 18 Pass, particularly looking for experts on
months from now. Each speaker will speci c subject areas or up-and-coming
present a vision for their chosen focus area, talent. Put forward your thought leaders
for example, The Future of Media or Design here and describe their key talking
or AI. If you have a mind-blowing and points in the nomination.
forward-thinking thought leader, put them
forward here!Speaking Opportunities Outside of the Call for Content
Cannes Lions
School
Location: Cannes Lions School Campus, Palais II
We exist to inspire the next generation of talents and industry
leaders. We’re looking for content that is engaging and interactive,
able to spark authentic conversations, pique curiosity and
encourage experimentation in a more intimate environment.
Young Lions Stage Young Lions Academies
Length: 30 minutes to 1 hour Length: 30 to 60 minutes
Capacity: 250 and up to 300 standing Class Size: 30-40
A space to inspire rising talents with infectious energy and Our Academy classrooms hold hand-picked global talent
passion. Located in the heart of our campus, this circular under the age of 30. Academy content is authentic,
stage has a buzzy atmosphere and homely vibe. Submissions inspirational and interactive. Speaking engagements must be
should be highly engaging, future-oriented, and ground- non-commercial, providing tangible takeaways and
breaking for young global talent. meaningful experiences for delegates.
For more information, please get in touch with us at academies@canneslions.comWE LOOK FORWARD TO SEEING YOUR IDEAS Deadline: Friday 10 January 2020 Get in touch with any questions Submit your ideas
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