OUR TOP 5 CLIENT PROJECTS - INCLUDING THE TOP 5 CONTENT MARKETING TRENDS IN 2021
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OUR TOP 5 CLIENT PROJECTS INCLUDING THE TOP 5 CONTENT MARKETING TRENDS IN 2021
PAGE 2 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES
INFORMATION DESIGN AND CONTENT
MARKETING MADE BY STATISTA
FOR MORE AWARENESS, TRUST AND LEADS.
// THE SUCCESS FACTOR OF INFOGRAPHICS – AND MUCH MORE
Five clients, five unique projects,
five success stories: In the following Due to the increasing influence of media, we take in
pages, you can discover exciting around five times the amount of information
infographics, microsite solutions, than we did approximately 30 years ago.
and more for internationally Visualizations such as infographics help us to
renowned companies such as make selections from the flood of information and Max. 0.1 sec Almost 50% 70 %
Thomson Reuters and Autodesk distinguish between what is and is not important. the time taken to OF OUR BRAIN is of our
and get an idea about what Statista understand a SYMBOL involved in processing SENSORY RECEPTORS
or "VISUAL SCENE". visual images. are found in the eye.
Content & Information Design can Our individual infographics are only one part of
do for you and your company. our product palette: For companies of widely
To date, our qualified team of varying sizes across all sorts of industries, our team
consultants, editors, designers, processes exciting numbers using all the arts of data How much INFORMATION IS RETAINED after 72 hours?
and digital marketing experts has storytelling, creating animated videos, PowerPoint
10 % 65 % 95 %
provided guidance to 410 clients presentations, microsites, brochures, white papers,
from 22 countries. In the span of and more. Statista Content & Information Design
12 years, we have created over is your partner for generating more awareness,
15,000 infographics! trust and leads.
Text Visual Audiovisual
www.statista.design/en
PAGE 3 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES
10 Years of the
THOMSON REUTERS
Cost of Compliance
Global Regulatory Developments 2009–2019
Thomson Reuters has carried its out survey on the cost of compliance for ten
years running. Over the years, key events have shaped the regulatory
landscape. While year-on-year figures show a steady increase in regulation,
the rate of increase has infact slowed over time. Click below to see how these
key events have impacted compliance functions over the last ten years.
START
COMPLIANCE FUNCTIONS
// THE CLIENT coincided with the release of the
Budget Resources Cost of Senior
Compliance Staff
Personal
Liability
Reporting Alignment with
Other Risk and
Control Functions
Liaison with
Regulators
Managing
Regulatory Risk
Thomson Reuters is a media company, report.
operating worldwide. Content & When creating the site, our team
10 Years of the Cost of Compliance
2008 2010 2012 2014 2016 2018
Global Regulatory Developments 2009–2019 2009 2011 2013 2015 2017 2019
Information Design has been working highlighted the major findings 2008 Global financial crisis
with contacts in the United Kingdom, and used them for exciting data March
2009
the United States, and Canada since storytelling, which reflects the
The UK Financial Services
Authority's Hector Sants tells
firms they should “be very April
afraid” of the regulator
G20 declaration on
2018, covering a multitude of topics, corporate identity of Thomson Reuters strengthening the
Read Article
financial system;
FSB established
especially in the field of employee and prompts users to download the Read Article
training. Our team has produced full report. Furthermore, we produced
various types of content, ranging from a variety of infographics for compliance 2010 March
United States Foreign
Account Tax Compliance
Act is signed into law
infographics and GIFs to an interactive experts – on the regulation of fintech
Read Article
July
United States
Dodd-Frank Act passed
microsite and an animated video. companies as well as on the sensitive
10 Years of the Cost of Compliance
2008 2010 2012 2014 2016 2018
Global Regulatory Developments 2009–2019 2009 2011 2013 November2015 2017 2019
Read Article
Basel III regulatory
2009
framework agreed
topic of sexual harassment at work.
// THE PROJECT
Resources
2011
Just as budgets have increased, so too have the respective size of compliance teams. Of those expecting the size of their
compliance teams to reduce in the coming year, this figure was significantly higher among G-SIFIs.
// THE ACHIEVEMENT
March
Thomson Reuters uses the graphics,
16the
Over Hong Kong
next banks pay
12 months, $813m the size of my compliance team to ...
I expect Stay the same Grow Reduce
to compensate eligible investors
on structured products or
60% July
minibonds distributed by collapsed
US bank Lehman Brothers United States' Consumer
videos, and microsites created by The Thomson Reuters team is 50%
40%
Read Article Financial Protection
Bureau founded
us primarily to draw attention to its always open to new ideas – and our 30%
expertise when it comes to creating team can showcase our extensive
20%
and conducting compliance training portfolio. This allows us to present
10%
0%
2017
2012 2018 2019
June
Fines imposed on Barclays for
Libor manipulation; scandal
widens overG-SIFIs
the coming
2018 months G-SIFIs 2019
with other banks fined
sessions for employees: The company interesting and current topics as well
Read Article
August
The
10 Years of theEuropean Market
Cost of Compliance
2008 2010 2012
December
2014 2016 2018
Infrastructure Regulation
Global Regulatory Developments 2009–2019
releases an annual compliance report as industry trends in a highly varied
2009 2011
Financial Services
2013 2015
Act 2012
2017
passed in2019
the UK. The
(EMIR) enters into force Act creates a new twin peaks regulatory framework
for financial services and abolishes the FSA
Read Article
on the trends in the sector, including and compelling manner. The microsite Liaison with Regulators
forecasts. In 2019, the report was is an excellent example of this – and it Percentage of recipients who The UK's Financial Conduct
expect time spent liaising with and Prudential Regulatory
Authority
April
2013
There has been a gradual shift in time spent communicating with regulators and exchanges. This is due to more onerous regulatory and
reporting requirements, increased information requests from regulators and a need to understand changing regulatory expectations.
30%
released for the tenth successive was a complete success for Thomson
regulators to increase Authority commence operations
June
40%
2018 2019 Read Article
The UK Parliamentary
Commission on Banking
year – a great occasion for presenting Reuters!
50%
December
Standards publishes its report
The UK's Financial Services (Banking Reform)
Act 2013 passed, containing provisions on ‘Changing Banking for Good’ 60%
conduct of persons working in Financial
Read Article
the most important results on an
Services and sets the foundation for SMCR
70%
80%
interactive microsite, whose launch 2014
June
90%
European Union law, MiFID II, adopted
August 100%
US DoJ imposes largest civil settlement
on Bank of America for $16.65bn related
July to subprime mortgages
US Department of Justice imposes
Read Article
record fine on BNP Paribas for
$8.9bn related to sanctions violations
www.statista.design/en
November December
The UK FCA imposes substantial
fines on five banks in relation to The final report of Australia's
manipulation of the Forex market Financial System Inquiry is published
Read Article
25%
4 ways for brands to
of companies ranked
sustainability as a
PAGE 4 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES
top 3 corporate priority
prioritize sustainability …compared with
15% four years ago.¹
Sustainability is a growing priority for businesses.
Here are 4 ways brands can prioritize sustainability.
UL LLC Sustainability
63%
of executives surveyed said
sustainability is now aligned and
integrated with their corporate purpose.2
Circularity
Cybersecurity
77%
45% of executives said they expect
// THE CLIENT
to implement or align
incentives around circularity
design.
of companies surveyed targets within the next 5 years.⁴
have completed efforts
to strengthen network
security in their supply
UL is a global leader in safety Because we work according to jointly
chains. Another 38%
are still in progress.³
testing and certification. It supports established guidelines, fewer feedback
Supply chain transparency
companies in enhancing safety, loops are needed and we ensure that 32%
of companies reported having high Explore more trends in
visibility into their supply networks with sustainable business.
another 35% reporting moderate visibility. Download
Supply chain transparency rated second Strategic Sustainability:
in a list of 10 critical priorities.⁵ The Business Case.
managing risks, and complying with our clients are satisfied – and yet we Sources:
1 – BSR and GlobeScan, State of Sustainable Business 2019.
2 –BSR and GlobeScan, State of Sustainable Business 2019.
regulations and helps them to produce are able to test more creative styles
3 – UL and Bloomberg Next, “Understanding Supply Chain Transparency Survey,” December 2018.
4 – Newsweek Vantage, “Going Circular: How Global Business is Embracing the Circular Economy,” January 2019.
5 – UL and Bloomberg Next, “Understanding Supply Chain Transparency Survey,” December 2018.
UL and the UL logo are trademarks of UL LLC © 2020.
even more quality results and to in our cooperation while making sure
improve their sustainability. the results still reflect the distinct
Our relationship with the client, which corporate identity of UL. This approach Top 5 trends in
innovation safety
started off with a project realized in was used when it came to designing a in 2020
collaboration with the UL Denmark microsite, for example. As we enter a new decade, new attitudes and
approaches toward innovation and safety are
team, has continuously strengthened
emerging. Based on a survey conducted by UL,
here are the top trends for 2020.
over the years. Today, we are working // THE ACHIEVEMENT
with different departments of UL Our cooperation with UL began with
1
Customer expectations a
top driver of innovation
77%
indicated customer
LLC in the United States, and we can a few infographics – now, Statista
Customers are the genesis of expectations are a
innovation, indicating that top driver of
companies are looking to market
needs and demands to shape their
INNOVATION.
showcase our entire portfolio in the Content & Design is the “go-to” agency
new products and services.
process. for various company divisions of
2
71%
UL LLC when they require creative indicated sustainability
Sustainability surges
// THE PROJECT
contributions/concern for Jumping from No. 15 (2018) to No. 3
(2019) on the list of important drivers
services. By using our tailor-made
environment were in innovation, sustainability is a clear
IMPORTANT TO priority for businesses.
INNOVATION
Our collaboration began with several products on social media, the
infographics, which were produced client can always be sure to make
Concern over use of open source risks and managing IP risks
3
Indexed on a five-point scale
Cybersecurity a 2020
to support the internal creative a particularly big impact, but the
3.6
top safety concern 2018 2nd
The 2020 study also revealed that 2.5 place in a list
of concerns
departments of UL LLC, but over the microsites created by us have also
companies are putting their money
where their mouth is, investing a
13 th
place in a list
significant percentage of resources to of concerns
combat cybersecurity issues.
years, it has become more extensive. generated a large number of clicks and
4
While the majority of the content is a great deal of positive feedback.
Percent of respondents by country who indicated that regulatory control
and compliance will have a major impact on product innovation.
Regulations
impact business
developed and provided by the client,
China 70%
Executives across the globe agree
Mexico 67% that regulatory compliance is a
our team is in charge of creating the
key societal change that will
impact innovation.
U.S. 63%
5
Transparency
still lacking
55%
indicated lack of supply
www.statista.design/en Lack of supply chain transparency chain transparency
is still a challenge for most PRESENTS A
companies, indicating that more CHALLENGE
work is needed.
PAGE 5 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES
BUILDING
AUTODESK THE FUTURE
KEEPING UP WITH
A GROWING URBAN
POPULATION
// THE CLIENT then formed the basis for the video’s
Autodesk is a software company storyboard. Urban Areas are Booming
03
operating in the field of 2D and 3D …and so is the economy!
// THE ACHIEVEMENT
Mother Earth’s population is growing Meanwhile, rural areas, which now experienced strong population
design. We were lucky enough to
like never before. By 2050, the United account for about 3.4 billion people, growth—a 2.7% annual percentage 300 LARGEST METROPOLITAN
Nations predicts the number of people growth—during this time.2 AREAS’ SHARE OF WORLD
are expected to decline to about 3.1
TOTAL, 2014 - 2016
on our planet will grow from about 7.6 billion by 2050. It’s interesting to note
billion today to nearly 10 billion. that India and China, two countries In countries with predicted
contribute to its exciting work – the Thanks to the teamwork between
REAL GDP
expected to experience high urban- population growth, studies indicate GROWTH
Those 10 billion people won’t spread area growth, also have the largest economic growth will follow. Both 66.9%
themselves evenly across our urban, rural population, at 893 and 578 high-income and low-income
suburban and rural areas. Urban areas, million, respectively. countries will need to prepare by
Autodesk team had already contacted Autodesk, Statista Research & Analysis,
which now welcome about 55% of the planning for more buildings and
global population, will contain 68% of Rapid urban development will impact expanded infrastructure.
EMPLOYMENT
us by 2050. Most of this increase will us on a local, regional, and global level. GROWTH
take place in Asia and Africa, primarily It will impact our schools, hospitals, On the other hand, Japan is
36.1%
our Statista colleagues from the and Statista Content & Information
in India, China and Nigeria. energy systems, and employment expected to experience a decline in POPULATION
opportunities. It will mean the need population. One of the world’s oldest GROWTH
GROWTH OF POPULATION (2018 - 2050) for more housing and improved public societies, Japan has a rapidly ageing 21.9%
transit, roads and bridges. population and a shrinking workforce.
Share of urban population
Economists have indicated that its
Research & Analysis department Design, the future of the construction
CAGR
2050 Urban population growth may also demographics are weakening Japan’s
9.7 billion equate to economic growth. A 2017 GDP, illustrating how population
review of historical data found high decline can shrink economic growth.
2018
population growth in high-income
regarding data research for a special industry was presented using exciting
7.6 billion Sources: Brookings, Oxford Economics
urban economies may lead to greater
6.4 income growth. However, high
billion GROWTH OF URBAN POPULATION (2018 - 2050)
population growth in low-income
4.2 countries may slow their development.1
project on the topic of urban growth. and relevant data, which was modeled
billion 1.5% EU CHINA US WORLD INDIA AFRICA JAPAN
04
Sub-Saharan Africa had negative 0.2% 0.7% 0.7% 1.3% 1.9% 3.1% -0.4%
growth in per capita GDP during
the 1990s. Between 2000 and 2015,
Entrusting Content & Information and depicted in a way to maximize its
1.3% GDP shifted to a more positive rate
More People, More Business
of 2.29% and an overall economic
*Compound Annual Growth Rate growth rate for this period of almost
Sources: World Bank, Statista Calculation 5%. Not coincidentally, the region Sources: World Bank, Statista Calculation
Design with the visualization of this impact. Thus, designs were created Keeping up, building up with economic, and population growth
Although wealth disparity between CONSTRUCTION OF NON-RESIDENTIAL BUILDINGS PER DAY 2018 2050 Average
data was thus the logical choice! that made the story behind the
rural and urban areas varies, the
1500
relative economic power of cities
holds true everywhere. Both GDP and
WORLDWIDE
employment in urban areas far outpace
TOTAL
numbers come alive. The results of
the global average. 1000
2018
As urban centers develop, they will 3,150
// THE PROJECT
need more buildings for businesses 2050
the project can be seen on a separate
4,079
500
and services. Globally, urban areas
will need to construct more than
Average
3,600 non-residential buildings daily,
on average, to keep up with demand. 3,696
The task was to develop designs which website, under the heading “Building
By 2050, almost a quarter of this JAPAN INDIA AFRICA USA EU28 CHINA REST OF
WORLD
construction will take place in China. Sources: World Bank, Statista Calculation
would not only reflect the corporate the future”.
% DIFFERENCE BETWEEN GDP PER CAPITA IN 300 LARGEST METRO AREAS COMPOUND ANNUAL GROWTH RATE, 2014-2016
05
AND THE REST OF THEIR RESPECTIVE REGION, 2016
300 largest metro areas World
ADVANCED WESTERN NORTH LATIN 3.3%
ASIA PACIFIC EUROPE AMERICA AMERICA
identity of Autodesk and have an
2.6%
A Roof Over Every Head 8.5%
EASTERN EUROPE
40.7%
EMERGING
46.3%
MIDDLE EAST
64.6%
CHINA
2.2% REST OF WORLD
3,433
1.9%
attractive layout but also make the
More people, more houses & CENTRAL ASIA ASIA PACIFIC & AFRICA
1.5%
1.2% 1.1%
1.0%
The move to urban areas over the urban areas, population density is
data come alive. Our team was able to
next few decades will impact how still a major factor that affects one’s
people live as well as the number of personal space. When it comes to
141.3% 200.1% 206.7% 484.5% REAL GDP GDP PER CAPITA EMPLOYMENT POPULATION
homes needed. Population growth, housing, urban areas have long been
combined with an increase in two- and will long continue to be, defined
Sources: Brookings, Oxford Economics Sources: Brookings, Oxford Economics
come up with an isometric style that
person households, means we’ll need by multifamily housing. CHINA
more than two billion new homes 2,422
by the end of the century.3 Between 2018 and 2050, multifamily
housing will comprise more than half
Wealth and income, historical the daily average residential buildings
lent itself to the relevant infographics
and cultural factors, and personal constructed per day– close to 10,000
preference all influence city-dwellers’ per day. Like commercial buildings,
lifestyles. Yet, despite the economic about 25% of this construction will
prosperity that generally exists in take place in China.
and white paper as well as to a 3D AVERAGE MULTIFAMILY HOUSING CONSTRUCTED DAILY (2018-2050)
design for a video. With the data AFRICA
968
provided by Research & Analysis, we
INDIA USA
EU28
796 820
784
could develop interesting storylines for JAPAN
294
both the graphics and the paper, which Excluding single family homes. Sources: World Bank, Statista Calculation
www.statista.design/en
MEDICAL DEVICE INFORMATION PLATFORM | MDIP
PAGE 6 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES MEDICAL DEVICE
71
3.8
794
9.6
83
06
59
07/021
Imagine where medical
51/82
INFORMATION PLATFORM
03
5
5
01
device data can take you
01
CAPSULE TECHNOLOGIES
ONE PLATFORM. COUNTLESS BENEFITS.
Medical device data is the
60
95 17
120/70 8.3
497
28/15 6.9
30 38
key resource in transforming
from today’s reactive care
Current state is reactive care Irrelevant device alarms are a threat to patient safety
environment to insight-
With today's traditional tools, caregivers have limited Research indicates that Inefficient driven, proactive care
insights on the current state of the patient between 87% and 95% of LIBERATE
alarms are non-actionable1 Fatigue inducing delivery. When data is Every medical device is unique
aggregated and presented in its approach to providing
Medical devices monitor the in context to the patient, data for use. Capsule has
essentials (ABCs) required multiple ways to connect
to sustain life: Frequent Distractions. Interruption-Driven. care providers can prioritize with devices and works with
Intra-aortic and coordinate interventions device manufacturers to
Balloon develop and maintain device
Airway (A) Ventilator
Pump and activities more drivers – creating a plug-and-
Monitor 17
8.3
497
6.9
38
Dialysis
Machine
Infusion effectively and efficiently. play platform to capture live
Pump
60
95
streaming data.
120/70
Today, hospitals deal with
28/15
30
Breathing (B)
Smart Bed
data silos created by disparate
AGGREGATE
5
systems and technologies. These
5
10
Once data is collected, it is
10
silos must be removed to harness
// THE CLIENT
Circulation (C) device data as a resource. IT normalized and prepared
departments are consolidating to for use by one, or multiple
their different illustrations depicting
systems that can be used
single vendor, enterprise platform
to create a comprehensive
solutions to create efficiencies, patient view.
increase data availability, and
have the capabilities to adapt
and scale to their ever-changing ANALYZE
Capsule Technologies is one of the hospital rooms, patients, hospital staff,
LIBERATE digital environments. Live streaming device data
can be analyzed to detect
A better way AGGREGATE
Each medical device is unique in subtle changes in patient
its output and ability to connect condition to provide proactive
to leverage to other systems – data needs to and meaningful insights to
world’s leading providers regarding hospitals, and the overall healthcare
medical device data ANALYZE
be liberated and then aggregated, care providers.
so that applications can analyze
and share data and insights across
Central data storage, SHARE
reporting and analytics the care team.
Insights can be recorded or
medical device integration and system are real eye-catchers.
annunciated through Capsule
solutions or a hospital’s clinical
communication system,
SHARE
facilitating care coordination.
Future state is proactive care
patient monitoring for hospitals and The video constitutes an outstanding
Leveraging medical device data, care providers and staff
MEDICAL DEVICE INFORMATION PLATFORM | MDIP
prioritize and coordinate interventions and activities
INFORMED DECISION
healthcare organizations. It started to design achievement – our team
RT conducts vent
weaning protocol
ICU nurse Telemetry tech MEDICAL DEVICE INFORMATION PLATFORM (MDIP) 1
validates data monitors
Physician V-ICU clinician
in the patient patients live and
record trended data
views device provides The Capsule MDIP is the single unified foundation to Capsule’s solutions – integration, monitoring, and surveillance.
alerts for
actionable
secondary These solutions leverage the capabilities of the platform to create and use live-streaming medical device
oversight and
collaborate with Content & Information took on the challenge of creating an
60
95
120/70
17
8.3
497
events orchestrates information for proactive, informed decision making. Within the MDIP are configurable, cross-functional
28/15 6.9
responses capabilities that handle core system requirements to provide a consistent, reliable, and seamless user experience.
38
30
5
5
10
10
Design in early 2020 in order to animated video that was unusually
60
95
120/70
28/15
30
17
8.3
497
6.9
38
PATIENT ROOM
simplify its communication about long (more than seven minutes). The
HOSPITAL UNIT
HOSPITAL ENTERPRISE
LIBERATE AGGREGATE ANALYZE SHARE
this complex topic, both within the project also included a product leaflet,
BENEFITS PATIENT ROOM HOSPITAL UNIT HOSPITAL ENTEPRISE
Caregiver attention Patient safety Caregiver safety Alarm fatigue Caregiver safety
Caregivers Centralized Contextual Scalability Live Streaming Security Quality Cloud Capable
Unnecessary visits Alarm fatigue Patient safety Staff satisfaction
Management Awareness Data Analytics by Design of Service
Reach of staff Clinical effectiveness PPE Use ICU transfers Length-of-stay
company and when interacting with which would be used both digitally and
Clinical leadership HCAHPS scores Code Blue Staff retention
Patient satisfaction
Patient
Restful patients Length-of-stay CENTRALIZED MANAGEMENT
potential clients. in print.
Provides single visibility and management of the Capsule MDIP, hubs, connections, and
application configurations securely from anywhere through a web-based application.
Enhanced controls and live remote views ease deployment and management by
Now imagine a single technology providing searching and filtering of connected hubs and access to hub details and status.
platform helping you achieve
these benefits across...
// THE PROJECT // THE ACHIEVEMENT
ED G
M UR
S
... all hospital departments Y T
NC EN U
GE TM IC ) MEDICAL DEVICE INFORMATION PLATFORM | MDIP
ER AR E CU
EM EP TIV PA Centralized
D RA R,
RY PE P, O Management
TO RIO -O
RE LA
A BU RE PE RE
EC L AM CA (P
UT ITA
Y AC OSP
AR L
The different departments of Capsule Our first project for Capsule
H RA N
IM
PR ARE
C
RM
-TE E /
NG AR
NT IO
CE TAT
S CONTEXTUAL AWARENESS
LO TE C B
U A
AC REH
/ Provides critical contextual data elements that consuming systems require such as patient identification and
GY T
NT
LO OR
P association, multi-visit encounter selection, time synchronization, user access, asset location. The MDIP provides
GE DIONS
RA RA the tools and processes to correctly identify, associate and disassociate the patient.
Technologies provided us with Technology was a complete success.
UR ARE T
C
17
8.3
497
6.9
38
information giving a detailed overview The video produced by us was very
60
95
120/70
28/15
30
... the entire health system
5
5
10 Contextual
10
Awareness
of their production process. Based well received at the company’s internal
2
Medical Device Information Platform CONTEXT
Patient ID
User ID
Device ID
on this overview, our team developed sales training sessions. With our video,
PATIENT DEVICE THERAPY Time
DATA SETTINGS DETAILS Observations
Vital Signs Mode Drug Name
Waveforms Infusion Rate Concentration
Informed Physiologic Alarms Device Alarms Volumes
decision
a preliminary design of both a sales detailed infographics, and product SCALABILITY
brochure and a video. brochure, we effectively supported LIBERATE
data from all patient
connected medical devices
AGGREGATE
all medical data
centrally
ANALYZE
streaming data
against evidence
SHARE
actionable information
to all data consumers
Provides flexibility, security and reliability to meet
the needs of simple and complex deployments.
Hospitals can continue to add new types of medical
devices and expand the use of device data and adapt to
Scalability
The first step was to come up with a Capsule Technologies in making the
based care protocols
organization, industry and regulatory change.
“look and feel” that corresponded to production processes more accessible
S ED
G
Centralized Contextual Scalability Live Streaming Security by Quality of Cloud Capable
R
M
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Management Awareness Data Analytics Design Service
M Y
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)
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,P E
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the client’s branding but allowed us to to different target groups.
A
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AR
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-O E
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UT IT AM CA
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IM E
PR AR RM /
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One Platform. Countless Benefits.
T A
A R
LO TE AB
T T
IO
S EN
U
AC REH
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C
O Y
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Making the complex simple and the simple insightful.
create a design which also supported
T
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NT
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T AD
GE
A
UR ARE
R
... ALL HOSPITAL DEPARTMENTS
C
1 Ruppel, H; Funk, M; Whittemore, R. Measurement of Physiological Monitor Alarm Accuracy and Clinical Relevance
and highlighted the relevant content.
MKT0359, DCN 2020-252 REV 0.0 PUBLISHED 2020-AUG
in Intensive Care Units. Am J Crit Care (2018) 27 (1): 11–21. https://doi.org/10.4037/ajcc2018385
Capsule Medical Device Information Platform is an Intel® IoT Market Ready Solution (Intel® IMRS). Proven market ready ... THE ENTIRE HEALTH SYSTEM
solutions from Intel’s partner ecosystem including Capsule can reduce the time, cost, and risk of IoT deployments—so
that data can start to enhance healthcare now. Intel® technologies for healthcare IoT provide high performance for
The resulting infographics with
medical imaging, a foundation for connected and remote care, and optimized edge computing systems. 3
www.statista.design/en
5G DATA
MOBILE VIDEO
ASSURING
PAGE 7 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES STREAMING
Buffering...
PERFORMANCE
SPIRENT
AND CHALLENGES
ALONG THE WAY
The race is on to
deliver 5G data to
your customers
// THE CLIENT support the simple but professional THE ROAD TO 5G
By 2025 it is estimated there will be 1.1 billion mobile 5G connections
worldwide. With a large-scale roll-out set to occur much earlier than
QUALITY OF EXPERIENCE
More than half of Americans prefer to use their mobile device to stream
Spirent is a multinational player in look of the designs and ensure that the
video content. With 18–34 year olds spending up to 105 minutes per week
originally anticipated, the race is on to deliver! streaming video content on their smartphone.
5G STANDARDIZATION TIMELINE
the field of testing and measuring content can shine in front of an expert 2018 2019 2020 2021 2022
DEVICES USED TO WATCH ONLINE VIDEOS IN THE U.S.*
telecommunication services. Together audience.
62%
3GPP R16 Work Items R17 + 5G evolution Mobile
55%
Computer
with the company’s U.S. team
Early deployment & Verizon has estimated
3GPP R15 Launches 3GPP R16 Launches
5G NR R15 trials that OTT video
36%
// THE ACHIEVEMENT
services delivering
Tablet sub-optimal
26%
headquartered in New Jersey, we
ITU IMT-2020 WRC-19 ITU IMT-2020 Specifications
21 % experiences account
TV for as much as
Proposals
25%
Connected
TV box
13%
Video game
have created various infographics and The infographics have turned out to
console
LTE continues to evolve as 5G standard is developed. Gigabit LTE, LTE IOT, & NB-IOT deployments loss in revenue.
PowerPoint presentations since the be a great tool for Spirent in terms COMPLEX NEW CHALLENGES
* As of Nov 2018
beginning of our collaboration in 2019, of generating leads. By making them AND GREAT EXPECTATIONS We did a study of mobile video quality.
covering complex technical topics. available as a free download on its
As wireless network infrastructures and devices begin to approach the new 5G standards,
the rapid rate of acceleration has brought with it a host of new challenges ...
NEW COMPLEXITY
website, the company was able to NEW NEW NEW NEW DEVICES
3
popular well-known
4 3
top mobile
2
big U.S.
// THE PROJECT
CORE RADIO SPECTRUM & CHIPS
high-end devices streaming services carriers cities
collect a large number of qualified Mobile Broadband Slice 1 Communication,
Internet
For Spirent, our team has explored leads. Moreover, some graphics are Mobile Broadband Slice ...n
Logistics,
Here's what we found:
Having the latest smartphone, the most popular streaming
topics such as the 5G rollout or mobile used in combination with concise Agriculture, service, and excellent network coverage doesn't always
Climate equate to high quality ...
Massive IoT Slice
video streaming. In the process, our statements for sales and customer
Automobile,
Factory
COMPARING DEVICES
Mission-critical IoT Slice
editors not only received information presentations. Alongside increased complexity, 5G service providers
must contend with new goals and expectations:
Even top-tier devices have room for improvement ...
from their contacts which helped them VERY GOOD OR EXCELLENT STREAMING QUALITY*
100x 10x 43.8% 98.7%
to structure their infographics, but
Device A Device B
peak data rates experienced
(20Gbps+) throughput
they were also provided with suitable 100x 10x
and relevant data on very specific density
(1m devices/km2)
decrease in latency
(1–5ms)
topics. This productive collaboration
Device A didn't do as well, streaming 98.7% of the time Device B
great video only 43.8% of the time. delivered great video.
100x 3x * Combined data across all carriers, all services, both markets
has proved to be a guarantee of traffic capacity spectrum efficiency
LIVE TV STREAMING
success. It is possible to watch live TV without buffering and freezing!
TESTING DATA SERVICES IN THE FIELD -
The infographics and presentation WHAT'S DIFFERENT WITH 5G?
FREEZE & BUFFER
Service 1 Service 2
created by us reflect the corporate
As 5G introduces millimeter wave (mmWave) frequencies into the mix, cells are smaller Freezing time
and closer – with crazy new beamforming going on. What we saw in recent runs: within 5 mins
Device A Device B Device C Average
identity of Spirent and include
Beam acquisition is tricky – Mobility is not yet implemented
4G anchor cell is still needed well in some areas – a device may 24.5%
and not all 4G bands are detach and ping-pong between 4G 5
seconds
enabled for that need and 5G connectivity
photographic elements, which visually The user experience is Max download speed is 1.8Gbps
9.1%
impacted by how the device is thus far – but many popular
4.5% 5.4%
held – the angle of the device to big-name applications are not yet 27.2
1.67%
the cell site is critical for testing ready for 5G speeds seconds
0.05% 0.0% 0.91%
purposes
www.statista.design/en BEST TOOLS FOR THE JOB MOBILE CARRIERS
Excellent coverage does not equate to excellent video quality!
Accurately testing 5G needs a host of new gear in tow for troubleshooting:
PAGE 8 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES
5 ESSENTIAL TRENDS FOR SUCCESSFUL
CONTENT MARKETING IN 2021
Content marketing has long been a must-have for large companies, and as a result, the amount of content continues to grow at an immense rate. Even with
outstandingly good content, it is becoming increasingly difficult to get noticed in the abundance of information and make it into the top search results. Here are
five trends that will put you on the right track in 2021.
1 // CREATE COMMUNITY BY 2 // USER-GENERATED CONTENT 3 // PAID SOCIAL FOR EVEN MORE
DIVERSIFYING CONTENT FOR DISSEMINATING YOUR VISIBILITY
Those who want to achieve success with
BRAND MESSAGE According to the CMI study, nine out of
their content now and in the future have It pays off to invest in building a ten B2B decision-makers report that social
to diversify — and continually appeal to community: ideally, successful members media is the most important organic
even more diverse target groups. Ideally, of this community become your brand distribution channel alongside proprietary
this happens not only via content but also messengers – and produce their own and websites and e-mail. However, 84% of them
through interactions, especially in the completely personalized content. also use paid content promotion and in the
area of social media. Create a presence, area of B2C, the number is even higher at
for example, in Facebook groups precisely Satisfied members distribute their brand 85%.
tailored to this topic or start something from and your product not only among their
scratch. family and friend circles but also with Paid social is more or less obligatory for
increasingly higher frequency via blogs or large companies and is especially relevant
Communication is also a clincher. In order to YouTube videos. In this way, you generate for B2B on LinkedIn, whereas for B2C, the
stand out, you will of course need content reach without expending effort. action primarily takes place on Facebook
that is not only relevant but also visually and Instagram. When combined with
appealing. Our infographics are ideally community building, you can optimally
suited for this purpose, particularly those in strengthen the presence of your brand in
the customized social media format. social media.
www.statista.design/en
PAGE 9 // STATISTA CONTENT & INFORMATION DESIGN // TOP 5 CASES
Available for Download
STATISTA
CONTENT
4 // W
EBINARS AND VIDEOS
FOR ESTABLISHING AND
5 // DIVERSIFYING YOUR SEO
STRATEGY
MARKETING
MAINTAINING DIGITAL That which applies to content itself also COMPASS
CONTACTS exerts an influence on the search for
the right keywords in 2021. Instead of
attempting to entice users with Top Ten
2021
The coronavirus pandemic provided last year‘s
breakthrough for online trainings and webi- lists, you should focus on niche keywords in
nars. For your business, this is a major oppor- keeping with niche content.
tunity to convince qualified leads about your The most important results of the current studies
work! In addition, so-named long-tail keywords on the topic of content marketing — summarized
are becoming increasingly more significant. in a single paper. Obtain valuable insights for your
Personal contact – especially when it can be This is because many users formulate very decision-making processes with the Statista Con-
implemented in a visually appealing manner – long (and concrete) search queries — which tent Marketing Compass 2021, a collaboration with
generates credibility and trust. Get noticed provides you with a direct invitation to steer mediaresearch42 and content-marketing.com
with innovative and data-driven PowerPoint them directly towards your content!
presentations or sophisticated, animated DOWNLOAD NOW
(explanatory) videos.
www.statista.design/en
GET IN TOUCH!
ALEXANDER TROFFMANN
Content Marketing Consultant
+49 40 284 841- 736
alexander.troffmann@statista.com
www.statista.design/enYou can also read
