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BOARD OF DIRECTORS COBB COUNTY, GEORGIA
BRIEFING BOOK MAY 29, 2019
SPORTS IN GEORGIA
GEORGIA DEPARTMENT OF ECONOMIC DEVELOPMENT BOARD BOOK
TABLE OF CONTENTS
Georgia Council for the Arts.......................................................................................... 1
Centers of Innovation......................................................................................................3
Film......................................................................................................................................5
Global Commerce.............................................................................................................7
International Relations................................................................................................... 9
International Trade..........................................................................................................11
Marketing and Communications................................................................................. 13
Rural Initiatives................................................................................................................ 15
Tourism.............................................................................................................................. 16
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
GEORGIA COUNCIL FOR THE ARTS
By the Numbers
Grant Applications for
FY20 funding are currently
being processed:
•7
4 Arts Education Grant
Applications have been
submitted
•7
5 Project Grant
Applications have been
submitted
• 1 10 Partner Grant
applications have been
submitted
2019 Georgia Poetry Out Loud state competition participants. •7
8 panelists have been
trained for grant review
panels
DIVISION PROFILE • 1 3 grant review panels
Georgia Council for the Arts (GCA) empowers the arts industry in Georgia and have been scheduled
artists around the state to cultivate healthy, vibrant communities that are rich in
•E
ach eligible application
civic participation, cultural experiences and economic prosperity. As a division of
receives 10 hours of
the Georgia Department of Economic Development, Georgia Council for the Arts
in depth review from
provides grant funding, programs and services statewide that support this vital
staff and panelists =
industry, preserve our cultural heritage and create increased access to high quality
approximately 2500
arts experiences.
hours of grant review
that will occur over the
QUARTERLY DIVISION HIGHLIGHTS next 2 months
1. O
n March 21, Governor Brian P. Kemp announced that he had selected Chelsea
Rathburn as Georgia’s next Poet Laureate. Rathburn, a professor of English
and creative writing at Young Harris College, succeeds Judson Mitcham as Poet
Laureate. Rathburn is the author of three poetry collections, A Raft of Grief
(2013), The Shifting Line (2005), winner of the 2005 Richard Wilbur Award, and
Still Life with Mother and Knife (2019). Her poems have been widely published in
the nation’s top journals, including The Atlantic, Poetry and New England Review,
among others. Born in Jacksonville and raised in Miami, Florida, Rathburn has
deep roots in the state of Georgia, where her mother’s family has lived since
the 1830s. She holds a B.A. from Florida State University and an M.F.A. from the
University of Arkansas.
2. Alejandro Campo, a junior at Flowery Branch High School in Flowery Branch,
was the winner of the Georgia Poetry Out Loud (POL) State finals held in Contact Information
March. He will represent Georgia at the national finals held in Washington, DC in
May. POL is a national program sponsored by the National Endowment for the • For further information or
Arts (NEA) and the Poetry Foundation which encourages high school students details – please contact:
to learn about poetry through memorization and recitation of the written word.
This year Georgia’s participation included over 7100 students in 76 schools in 38 Karen Paty
counties, and 431 participating teachers. Georgia Council
for the Arts
Executive Director
404.962.4015
kpaty@gaarts.org
1
GEORGIA COUNCIL FOR THE ARTS
UPCOMING EVENTS AND OPPORTUNITIES
•O
n June 5, the Fox Theatre Institute (FTI), the Department of Community Affairs and Georgia Council for the Arts will
partner to present a day-long workshop in Athens for small and mid-sized theatres across the state. FTI will discuss their
grants to historic theatres while GCA will lead a session on how to write successful grant applications as well as talk about
GCA’s grant program. Invited guests from the Aurora Theatre in Lawrenceville will discuss how theatres can work with local
government and the community.
• On May 30, 2019 - Washington County Regional Medical Center will open an exhibit of sixteen pieces of the State Art
Collection displayed throughout the hospital. This is the second exhibit of its kind for GCA and is part of an ongoing
initiative to place pieces of the State Art Collection in rural hospitals and to cultivate conversations about the role of the
arts in health and wellbeing.
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
2
CENTERS OF INNOVATION
By the Numbers
505
Total number of COI
engagements across
12 regions so far
during FY19
45%
Engagements outside
of metro Atlanta
60
Collaborations with GDEcD
Governor Kemp gave remarks at the annual Georgia Aerospace Day at the Capitol event on February 28.
and other EcD organizations
projects so far during FY19
DIVISION PROFILE
Exclusive to Georgia, the Centers of Innovation provide the technical expertise,
collaborative research, and partnership opportunities to help Georgia’s strategic
industries connect, compete and grow.
QUARTERLY DIVISION HIGHLIGHTS
1. The 4th annual Georgia Innovation Summit in February was a big success
with more than 150 attending to hear from 24 dynamic speakers. The Summit
is a partnership between the Georgia Mentor Protégé Connection, Centers of
Innovation, the Small Business & Entrepreneurship team, and Georgia Tech
Enterprise Innovation Institute. The theme for this year was “Having a Disruptive
Mindset” with panels on “Innovation Leadership, “Workforce Innovation”, and
“Technologies Driving Innovation.”
2. COI-Logistics held the 2019 Georgia Logistics Summit Regional Forum in
Cartersville in March. The event brought together 400 attendees from the region
and the state to network and learn about the state’s Network Georgia strategy and
the Appalachian Regional Port. GDEcD Commissioner Pat Wilson gave the opening
remarks and introduced a video welcome from Governor Kemp.
3. C
OI-Energy continues a focus on expanding the controlled environment
agriculture and renewable energy sectors in Georgia. One ongoing project
proposes to build 80+ acres of indoor farms/food assembly (to grow leafy greens
that are currently imported to the state) consisting of indoor farms, packaging,
cold storage, seeding, water management and designated areas for future
alternative and renewable energy systems. This project, with a potential for $100 Contact Information
MM investment and 150 jobs, is just one of several projects in work.
• For further information or
4. C
OI-Aerospace connected D-Check Developments of Milner to USAF requirements details – please contact:
managers responsible for the support of multiple aircraft types. D-Check provides
a specialized product for aircraft maintenance and is one of the COIA’s longest Steve Justice
served customers. Centers of Innovation
5. C
OI-Logistics hosted a Warehousing Technology Workshop at Georgia Executive Director
Tech Savannah, followed by a tour of the Georgia Ports Authority facilities. 478.308.3097
Approximately 50 attendees from Savannah-area warehousing and distribution sjustice@georgia.org
companies saw live demonstrations of products to help more efficiently manage
3
CENTERS OF INNOVATION
warehousing operations from four technology providers, Cognosos, RoadSync, ROR Fleet, and StaffWRX selected from
the Advanced Technology Development Center. Afterwards, attendees had opportunity to visit one-on-one with the
technology providers to learn more about their products.
6. C
OI-Manufacturing connected Metcam with the Georgia Tech Capstone Design Program so that a group of engineering
students could work on a project to improve the design and manufacturability of Metcam’s TramBed, which is an
innovative pickup truck bed extension system. COIM provided matching funds towards the project as part of MetCam
receiving an award as ‘2018 Georgia Small Manufacturer of the Year’.
7. The COI-Energy grant project with UGA and Sweet Grass Dairy has developed two cheeses which have a shelf life of
several months to allow Sweet Grass Diary to ship products to a much wider range of national and international markets.
8. COI-Aerospace moderated panels and breakout sessions at the “Urban & Regional Air Mobility: An Opportunity for
Georgia” Forum at Georgia Tech. The event is just the latest in a 10-year effort by COI-Aerospace to foster a growing
unmanned aircraft sector in Georgia.
9. COI-Information Technology supported a kickoff meeting of Canadian Cyber organizations with counterparts in
Georgia, including the Canadian Advanced Technology Alliance (CATA Alliance) and the Georgia Cyber Center, in
moving forward with a collaborative outreach between the two regions on cyber security projects.
10. G
eorgia Aerospace Day took place on February 28 at the State Capitol! It was a great success with almost 100 Georgia
aerospace representatives attending to discuss their industry with state leaders. COI-Aerospace released the findings
of the latest Aerospace Industry Economic Impact study by Georgia Tech which documented the over 108,000 jobs
and $57 billion annual economic impact to the state. Governor Kemp and Lt. Governor Duncan stopped by to give
remarks. The Georgia House of Representatives also passed a resolution commending the Georgia aerospace industry.
11. C
OI-Manufacturing organized a Women in Manufacturing (WiM) “Sites of Statesboro” event on March 5. Thirty-
two attendees participated in the full day program, which comprised manufacturers from Metro Atlanta, Augusta
and Savannah. The group toured the facilities of the Georgia Southern University (GSU) Manufacturing Engineering
program, as well as the local Great Dane facility. The event received excellent feedback; several connections between
company representatives and GSU faculty and students may lead to new research projects and internship opportunities.
12. The COI sponsored Georgia Collegiate Cup Hack-a-Thon in January in Atlanta was a huge success with 16 teams from
9 universities participating. The focus of the event was for student teams to develop concepts to improve the quality of
life in Georgia for specific challenges in three categories – coding, design, and case studies. COI staff served as judges
and mentors for the competition with Georgia Tech teams taking home first place in design and case studies, while a
team from Middle Georgia State University took home first place in coding.
13. C
OI-Manufacturing sponsored the People’s Choice Award for the undergraduate level Georgia Tech InVenture Prize
competition broadcast on Georgia Public Broadcasting. COI also sponsored and served as judges in the Georgia Tech
K-12 InVenture Prize which reached over 6,000 Georgia students this year.
14. C
OI-Information Technology along with COI-Manufacturing worked with Pulse Centers of Cartersville, which develops
and manufactures Pulse Electro Magnetic Field therapy equipment, to help the company update their products to
expand its market presence in the commercial and consumer marketplaces. COI connected Pulse to local industrial
designers, the International Trade Team, as well as the Regional Project Manager to support expansion plans by Pulse.
UPCOMING EVENTS AND OPPORTUNITIES
• COI Regional Innovation Tours – The COI team will visit communities across Georgia to learn more about the local
innovation ecosystems, how to expand innovation programs using a combination of local and state-wide resources,
and better connect COI programs to the communities. Visits to Rome, Cartersville, Augusta, Columbus, Macon, coastal
Georgia, and South Georgia are planned during Q4FY19 and into Q1FY20.
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
4
Film
FILM, MUSIC AND DIGITAL ENTERTAINMENT
By the Numbers
Georgia is currently hosting:
39 television series
in various stages of pre-
production or production.
15 feature films
1 television pilot
Clint Eastwood on the set of the Georga-filmed “The Mule.”
DIVISION PROFILE
The Georgia Film, Music & Digital Entertainment Office develops the state’s
film, television, & commercial production industries by marketing the state to
production companies; location scouting; and coordinating the filming needs
of companies with other state agencies, local governments, and citizens. The
office actively works to develop the industry’s infrastructure and workforce,
certifies projects under the Georgia Entertainment Industry Investment Act,
and oversees the Camera Ready community program to engage municipalities
throughout Georgia.
QUARTERLY DIVISION HIGHLIGHTS
1. On May 2nd, the Carter Library kicked off an 8-month exhibit celebrating the
history of the film industry entitled “Georgia On My Screen.” Props and costumes
from numerous Georgia-lensed projects, such as “Stranger Things,” “The Walking
Dead,” “Marvel’s Guardians of the Galaxy,” and many more will be featured in the
exhibit.
2. The Georgia-lensed feature Marvel’s Avengers: Endgame had a $1.2 billion
opening its first weekend — the biggest in movie history.
Some notable projects include:
•T
he Netflix feature film “Hillbilly Elegy,” based on the bestselling book, to be
directed by Ron Howard and starring Amy Adams and Glenn Close Contact Information
• For further information or
•T
he Focus Features film “Irresistible” starring Steve Carrell and directed by
details – please contact:
Jon Stewart.
Lee Thomas
•T
he HBO 10-part series “Lovecraft Country” to be directed by Jordan Peele
Georgia Film, Music and
(“Get Out”)
Digital Entertainment
Deputy Commissioner
•T
he Amazon series “The Underground Railroad,” based on the bestselling novel, to
404.962.4048
be directed by Barry Joiner (“Moonlight,” “If Beale Street Could Talk.”)
lthomas@georgia.org
5
Film
FILM, MUSIC AND DIGITAL ENTERTAINMENT
UPCOMING EVENTS AND OPPORTUNITIES
The film office sponsors and participates in numerous local film festivals, and typically has passes available if you would
like to attend a screening. Here is a list of upcoming festivals.
American Youth Film Festival, Atlanta (June 12 - 15, 2019) - The American Youth Festival Group (AYFG) launched
its film festival division, The American Youth Film Festival (AYFF) in 2015 at the Columbus State University Center
for International Education. Entries are open to students in three categories: Middle School, High School, or College.
Judging categories include animation, comedy, commercials, documentaries, feature films, music videos, public service
announcements, science fiction, or short films. The festival includes screenings, panel discussions and workshops for
young people.
Atlanta Shortsfest (July 11 - 13, 2019) - Atlanta Shortsfest showcases a diverse mix of short films (under 45 minutes)
by filmmakers from across the globe in a wide range of genres. The festival was established to spotlight and promote
excellent short films, and provide an important platform to share work with appreciative audiences and fellow
filmmakers. The event is held at Atlanta’s Synchronicity Theater.
RKDS Film Fest (July 6 - 14, 2019) - The RKDS Film Fest is an international film festival created to highlight the film
industry in Valdosta and South Georgia and features films from all over the world alongside major celebrities. In 2018
celebrity guests included Ricky Schroder, Simone Griffeth, Sonny Shroyer, and Burt Reynolds in his final appearance.
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
6
GLOBAL COMMERCE
By the Numbers
During the first quarter of
2019, the Global Commerce
team assisted with the
location of:
89 projects creating
6,944 new jobs and over
$1.8B investment.
As of March 31, 2019, the total
outreach of the Entrepreneur
Governor Kemp declaring March 18-22, 2019 as Small Business Week in Georgia and Small Business Team for
during the 2019 Small Business ROCK Stars luncheon. this fiscal year was:
1,552
DIVISION PROFILE This included direct assistance
provided to small businesses,
The Global Commerce team seeks to increase jobs and investment through locating and
community outreach efforts
expanding businesses, as well as growing small businesses. The Global Commerce team
and presentations throughout
includes statewide and existing industry project teams, small business, and international
the State.
representatives in strategic regions around the world.
QUARTERLY DIVISION HIGHLIGHTS
1. On March 18, 2019, Georgia’s 2019 “Small Business ROCK STARS” were recognized
at an annual luncheon where Governor Brian P. Kemp gave remarks. Four Georgia-
based companies were recognized for being outstanding, unique and impactful small
businesses. This year’s 2019 Small Business ROCK STARS are: ASW Distillery: (Fulton
County); InPrime Legal: (Cobb County); Oyster Fine Bamboo Fly Rods: (Fannin
County); and, Southern Fiber Worx: (Crisp County)
2. The 31st Georgia Quail Hunt took place February 6 – 8 in Albany, Georgia. The
event hosted 24 business leaders and site selection consultants from around the
country. Governor Kemp attended the Wednesday evening reception, where he gave
remarks. Georgia Quail Hunt is hosted by Georgia Allies and the Georgia Chamber of
Commerce.
3. Notable locations this quarter included:
a. Forquimica – 80 jobs, $1M investment – Colquitt County
b. BioIQ – 500 jobs, $5M investment – Cobb County
c. Boehringer Ingelheim – 225 jobs, $120M investment – Gwinnett, Hall, Clarke
Counties
d. CarMax – 300 jobs, Gwinnett County Contact Information
e. POP Displays USA – 280 jobs, $7.9M investment – Fulton County • For further information or
f. PVH Corp. – 575 jobs, $77.6M investment – Fulton County
details – please contact:
Scott McMurray
Global Commerce
Deputy Commissioner
smcmurray@georgia.org
7
GLOBAL COMMERCE
UPCOMING EVENTS AND OPPORTUNITIES
• June 3 – 6, 2019: GDEcD, in partnership with eight companies/organizations, will exhibit at the 2019 BIO International
Convention in Philadelphia, PA. The BIO International Convention is hosted by the Biotechnology Innovation Organization
(BIO). BIO represents more than 1,100 biotechnology companies, academic institutions, state biotechnology centers and related
organizations across the United States and in more than 30 other nations. BIO members are involved in the research and
development of innovative healthcare, agricultural, industrial and environmental biotechnology products.
• June 10 – 12, 2019: Members of the International Investment team will travel to Washington, D.C. to take part in the SelectUSA
Investment Summit. The SelectUSA Investment Summit is the highest-profile event dedicated to promoting foreign direct
investment (FDI) in the United States. It connects qualified foreign firms directly with U.S. economic development organizations
to facilitate business investment and job creation.
8INTERNATIONAL RELATIONS
By the Numbers
26
Consuls General in the
Consular Corps; new arrivals
in Q3 from Netherlands and
Nigeria
46
Honorary Consuls in the
Consular Corps
5
Visits by Foreign
Governor Kemp speaking at the 2019 International Day at the Capitol, Ambassadors to the U.S.
accompanied by members of the Consular Corps.
(from India, Japan, Estonia,
Italy, and Korea)
DIVISION PROFILE
Georgia’s International Relations team strengthens Georgia’s reputation as
a welcoming location for international business and tourism by strategically
17
diplomatic visits and business
cultivating and expanding Georgia’s international relationships. The office oversees meetings with foreign
communications and activities with foreign governments and is the state’s liaison to dignitaries from 21 countries
members of the Consular Corps. The division also manages the Governor’s trade and
investment missions, welcomes international delegations and dignitaries, provides
community outreach and education opportunities, and coordinates international
48
Members of the Consular
efforts among state departments and agencies.
Corps in attendance at the
inauguration of Governor
QUARTERLY DIVISION HIGHLIGHTS Brian Kemp
1. G
overnor Kemp Inauguration
On Monday, January 14, Brian P. Kemp was sworn in as Georgia’s 83rd Governor.
GDEcD and Georgia Power hosted a luncheon for the Consular Corps and Trade
Offices before they witnessed the inauguration ceremony. 21 Consulates General
were represented, and an additional 35 Honorary Consuls and Trade Officers and
other distinguished guests were in attendance.
The countries represented cover North, Central, and South America; Eastern and
Western Europe; the Middle East; Asia, and Africa. The group included major
investor nations, trading partners, allies and friends, and all bore witness to the
state’s peaceful transition of power.
2. International Day at the Capitol
In March, International Day at the Capitol was hosted in coordination with the
Contact Information
annual visit of GDEcD’s international representatives. This event gives Georgia an • For further information or
opportunity to recognize the international community in the state, and share the details – please contact:
message about the reach of Georgia around the world. The diverse audience of
roughly 120 in the North Wing of the State Capitol demonstrated the incredible Abby Turano
breadth and reach of our state’s global presence, and the positive impact across the International Relations
state that results from our international economic development efforts. Deputy Commissioner and
Chief of Protocol
The morning program, which featured remarks from Governor Kemp, State School 404.962.4073
Superintendent Richard Woods, and GDEcD Commissioner Pat Wilson, as well as aturano@georgia.org
9INTERNATIONAL RELATIONS
multilingual performances by local schoolchildren, also emphasized the importance of language and culture education
as a key component of workforce development in our global economy.
3. Opening Ceremony of the new Dutch Consulate General
The newest addition to the Consular Corps, the office of the Consulate General of the Netherlands, held an opening
ceremony on March 27 in Atlanta, and Governor Kemp marked the occasion by unveiling the seal of the Consulate
along with the visiting Dutch Trade Minister, Sigrid Kaag. The Consulate is the Netherlands’ fifth office in the U.S. The
new location in Atlanta follows a 2014 visit by Dutch Prime Minister Mark Rutte, during which he promoted the strong
economic relationship between the Netherlands and the Southeastern U.S.
The new office focuses primarily on supporting economic ties through business, government and education
connections. The Dutch government has established a goal of significantly increasing American jobs supported
by Dutch investment and trade – we look forward to working with them to achieve this goal of creating more jobs
for Georgians.
4. The International Consular Ball, hosted by the Georgia Council for International Visitors, was held on Saturday, May 11,
at the Intercontinental Hotel in Atlanta. This evening, in its 38th installment, is Atlanta’s longest-running international
black-tie tradition and the premier diplomatic event honoring the Consular Corps in Georgia.
UPCOMING EVENTS AND OPPORTUNITIES
•T
he annual meeting of the Southeastern U.S.-Canadian Provinces Association (SEUS-Canada) will be held in Montréal,
Canada, from June 2-4, with a theme of Smart Mobility.
•T
here are several National Days coming up – often there are celebrations hosted by the bi-national Chamber or
Consulate. This is a great way to learn about a country and its presence in Georgia: contact Abby Turano for more
information:
o Swedish National Day: June 6
o Canada Day: July 1
o Bastille Day (France): July 14
o Belgian National Day: July 21
•S
ave the date! The Southeastern U.S.-Japan Association (SEUS-Japan) will be hosted in Savannah, Georgia, from
October 20-23
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
10INTERNATIONAL TRADE
By the Numbers
12,965
Trade leads provided to
Georgia companies in FY19.
1,986
Georgia exporters assisted
so far in FY19.
$27.6M
Exports supported by the trade
team in FY19.
Georgia exporters with Governor Kemp at the March press conference
touting our record-breaking 2018 international numbers. 124
New companies have engaged
DIVISION PROFILE with GDEcD trade services since
the start of FY19.
GDEcD’s nationally recognized International Trade Division works to bolster Georgia
exports and brand the state as a competitive source of quality products and services.
The division includes International Representatives located in 12 strategic global
markets and assists Georgia companies to expand their sales worldwide. The Trade
division provides Georgia businesses with the Global Insight and Global Connections
they need to successfully diversify their international customer base.
QUARTERLY DIVISION HIGHLIGHTS
1. 2
018 Trade Numbers Released
In March, Governor Kemp announced the official release of Georgia’s 2018 trade
numbers with a press conference at the State Capitol. Georgia set records in 2018
with total trade reaching a new high of $128.6 billion and exports surpassing $40.5
billion for the first time ever. Companies in Georgia exported to 212 unique countries
and territories in 2018 with the top five markets including Canada, Mexico, China,
Germany and Singapore. Georgia also reclaimed its rank as the 11th largest exporting
state in the nation. Twelve Georgia exporters took part in the press conference
with two GDEcD trade clients providing testimonials on the importance of trade
and export promotion services like those provided by GDEcD’s international trade
division. Representatives from Georgia’s diverse export promotion ecosystem were
also in attendance.
2. International Representatives Annual Visit to Georgia
GDEcD’s international representatives play an integral role in bolstering Georgia’s
global competitiveness and strengthening the position of Georgia goods and Contact Information
services in international markets. During this year’s annual visit in March, the • For further information or
representatives took part in nearly 100 one-on-one meetings with Georgia details – please contact:
exporters from across the state. Eighty percent of participating companies were
small businesses employing less than 100, and more than half of the companies Mary Waters
employ fewer than 20. This year’s visit also brought the reps into the region with International Trade
a two-day tour of Augusta and Savannah that included site visits to the Georgia Deputy Commissioner
Cyber Center, Augusta Corporate Park, Graphic Packaging International, the Georgia 404.962.4120
Ports Authority, World Trade Center Savannah, Savannah Economic Development mwaters@georgia.org
Authority and QuickStart’s newly constructed Advanced Manufacturing Center in
Pooler, Georgia.
11INTERNATIONAL TRADE
3. Domotex
GDEcD’s trade division exhibited with sixteen companies from Georgia’s flooring industry at Domotex Hannover trade
show in January. The Georgia, USA booth was co-sponsored by the American Floor Covering Alliance (AFA) based
in Dalton, GA. Companies reported more than $3.8 million in cumulative sales as a direct result of show participation.
Georgia’s flooring industry supplies more than 45% of the world’s carpeting and rugs and leads the nation in floor
covering product exports with $442.5 million exported in 2018 alone.
4. Canadian Inbound Buyers Mission
Working with the Southern United States Trade Association (SUSTA), Georgia’s trade team recently hosted a
delegation of buyers from Canada’s beer, wine and spirits industry. The delegation spent two days meeting one-on-one
with Georgia suppliers and touring local food retail facilities across the state. Seven Georgia companies from regions 1,
3, 6, 11 and 12 participated in meetings with the Canadian buyers.
UPCOMING EVENTS AND OPPORTUNITIES
•S
EUS-Canada – June 2-4, 2019
Join GDEcD at the 12th Annual SEUS-CP conference in Montreal, Canada. The SEUS-CP alliance brings together
six southeastern U.S. states and six Canadian provinces to promote trade opportunities between and among the
jurisdictions. Canada has been Georgia’s largest export market for more than two decades. The 2019 conference
will feature a robust business-to-business matchmaking program focused on opportunities in the smart mobility,
transportation, smart cities, logistics and IT sectors. Additional details available at www.seuscp.com.
•M
oney20/20 Europe – March 25-29, 2019
Georgia FinTech companies and statewide economic development partners will co-exhibit with GDEcD at this year’s
Money20/20 show in Amsterdam, Netherlands. As one of the world’s leading FinTech events, this show provides a
unique opportunity for Georgia companies to seize new business opportunities and strengthen partnerships with
leaders in the financial services and payments industry. The 2018 edition welcomed more than 6,000 attendees from
82 countries.
•D
SEI – September 10-13, 2019
Georgia defense companies will co-exhibit with GDEcD at this year’s Defense & Security Equipment International
(DSEI) show in London, United Kingdom. As one of the world’s leading exhibitions in the defense industry, this show
provides an opportunity for Georgia businesses to meet the world’s integrators, suppliers and manufacturers in the
defense and security industries. The 2019 edition will welcome 35,000 visitors from more than 50 countries. Georgia
defense and security exports to Europe totaled $262 billion in 2018.
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
12MARKETING AND COMMUNICATIONS
By the Numbers
21 The number of press releases
drafted and released by the
communications team.
Georgia.org
• Cybersecurity industry traffic
increased from 393 to nearly 5,000
page views
• 5 of the 8 top landing page visits
were Film industry related in FY19
• Traffic from Facebook increased
54% from 6,852 to 10,576
• International visits- Brazil traffic
increased 200%, Japan 300%
• Traffic from LinkedIn
New video and pages highlighting state’s film industry at Georgia.org/FilmWorks. increased 350%
• Visits to the homepage increased 8%
• We Speak Business monthly
e-newsletter:
DIVISION PROFILE o Increase in subscribers = 22.31%
o Increase in open rates = 42.6%
The Marketing & Communications division manages the agency’s reputation and o Increase in click rates = 31.1%
promotes Georgia’s business, tourism, arts and entertainment assets throughout
the state, U.S. and world. Through the creative integration of print, digital, social ExploreGeorgia.org
• Travel Guide digital flip book views
media, outdoor and broadcast channels, the division supports the department’s eight
increased 207% to nearly 7,000
operating divisions. This includes new advertising campaigns, the creation of sales guide views
and marketing materials, digital advertising, all internal and external communications, • Bounce rate decreased 12%
media outreach, more than a dozen social media platforms across multiple divisions • International traffic increased by:
and the growth of the department’s targeted websites. o Brazil 39%
o India 23.5%
o United Arab Emirates 10.5%
QUARTERLY DIVISION HIGHLIGHTS o UK 9%
1. The film industry strengthens Georgia’s economy in many unique ways from • Visits from mobile (smartphones)
television and movie production to tourism to workforce training. To encapsulate increased 11%
• Paid search traffic increased 141% as
this multifaceted story, we partnered with the creators of the hit television show, did paid display by 234%
Archer, to produce an animated short and corresponding web experience for the • Visits from Facebook increased
purposes of lead generation, retention and education. A corresponding digital 600%
marketing campaign was launched on LinkedIn and Facebook targeted at New York, • Visits from Tourism bi-monthly
Los Angeles and Georgia. Get the full experience at Georgia.org/FilmWorks e-newsletters increased 165%
• Largest increases of traffic
domestically were from Alabama,
2. This year’s Small Business Rock Stars competition and event celebrated its 6th 16%, followed by Florida and
and best year yet. Held at the Georgia Aquarium, speakers included Governor California, 5%
Brian Kemp and leadership from the Zach Brown Collective. In addition to the • Bi-monthly e-newsletter:
event, the four Rock Star winners each received free marketing promotions in the o Increase in subscribers = 8.1%
o Increase in Open rate by = 18.6%
form of a professionally produced video, ads in Georgia Trend and Delta Sky (6.5M
readership), and prominence on Georgia.org/Rock Stars.
Contact Information
• For further information or
3. Starting mid-January and running through mid-May, a Global Commerce
details – please contact:
cybersecurity digital marketing campaign has been targeting key geographies and
industry tradeshows with programmatic and LinkedIn advertising for the purposes
Greg Torre
of lead generation. To date, the campaign has served over 6 million impressions and
Marketing &
7,160 clicks to Georgia.org/Cyber. Key geos include London, Tel Aviv, New York and
Communications
California.
Deputy Commissioner
404.962.4173
gtorre@georgia.org
13MARKETING AND COMMUNICATIONS
4. We have partnered with Handelsblatt (Germany’s equivalent of the Wall Street Journal) to produce a series of 16 in-
language articles on the pro-business environment and high concentration of German companies here in Georgia. Thus
far 6 articles have been produced, including an interview with the CEO of Porsche USA, with 10,778 reads and 3.6 million
impressions through supported advertising on handelsblatt.com.
5. The Georgia Made program is live at GeorgiaMade.org. Companies must show that their product is more than 50%
made in our state. We are currently in a soft launch period as we selectively identify companies to seed the program.
Our first foray was with Kia Motors Manufacturing of Georgia where they used the logo on their new Telluride at a recent
auto show. For more on the program, go to GeorgiaMade.org.
UPCOMING EVENTS AND OPPORTUNITIES
•M
ay 2019 – An award will be made to three new advertising agencies to serve as the department’s advertising
agencies-of-record. This represents the end of an RFP process that lasted almost nine months. The contract is annual,
with an option for four renewals.
•M
ay 2019 – PictureGeorgia.org, the department’s digital image library, will be relaunched with a new platform –
Crowdriff. The new site will provide easier search and access for (mainly Tourism Division) staff, partners., publications
and other agencies.
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
14RURAL INITIATIVES
By the Numbers
46
This quarter, the RGI team is
assisting 46 rural counties,
industries, and project
managers on collaborative
projects.
80
The RGI team has completed
community meetings in 80
rural counties.
The Rural Georgia Inititives team at an industry tour of Piedmont Green Power in Lamar County.
DIVISION PROFILE
The division’s mission is to help rural Georgia communities become more competitive
for economic development projects and share best practices for attracting jobs and
investment.
QUARTERLY DIVISION HIGHLIGHTS
1. C
ompleted community meetings in each county in Region 12 and continued
dialogue in Regions 2, 4, and 8 with the goal of giving every rural community
a voice.
2. S
pent an additional two days in Troup County sharing best practices and
learning about the community’s collaborative partnerships for success.
3. A
ttended multiple workforce development events including the Workforce
Development Showcase at Lanier Technical College in Gainesville and the Bryan
County Industry-Education Roundtable held at Daniel Defense in Pembroke.
4. T
he RGI team advised multiple South Georgia counties including Glynn, Wayne,
and Appling on regionalism efforts.
5. R
GI team members have presented at the Azalea City Civic Club in Valdosta, the
Lanier County Annual Chamber Banquet, the Sidebar Conference, the Waycross-
Ware County Community of Hearts 84th Annual Banquet, Leadership Colquitt,
the Lamar County Rotary Club, Forward Habersham, the K-12 InVenture Prize,
the Valley Partnership JDA Annual Meeting, the Dawsonville Home and Business
Expo, and the Cook County Roundtable Meeting.
UPCOMING EVENTS AND OPPORTUNITIES
eputy Commissioner Amy Carter has been appointed to the Council of State
•D Contact Information
Governments Future of Work National Task Force for a two-year tenure with the
• For further information or
first meeting planned this summer in Lexington, KY.
details – please contact:
eputy Commissioner Amy Carter will join Deputy Commissioner Ben Hames
•D
for the National Governor’s Association Good Jobs for All Americans Solutions Amy Carter
Summit in Montana in May. Rural Georgia Initiatives
• The RGI team will continue community meetings with rural counties. Deputy Commissioner
404.962.4133
acarter@georgia.org
15TOURISM
By the Numbers
On March 4, the Tourism
Product Development Team
awarded more than
$64,000
in tourism product
development grants to
14
new and expanding projects
across the state.
Mockup of one of the billboards from the new tourism spring campaign “An Invitation to Explore.”
DIVISION PROFILE
Georgia Tourism, through its network of regional and international
representatives, Atlanta office, and 11 visitor information centers, assists the
state’s communities and attractions in drawing potential travelers to their
areas, and helps individual visitors and groups discover Georgia’s unique
vacation options. The Division also helps communities develop well-planned
and sustainable tourism products.
QUARTERLY DIVISION HIGHLIGHTS
1. Members of the Global Market Development team participated in a Mexico sales
mission with Brand USA in January. Meetings and events were held in Mexico
City and Monterrey where the team met with over 250 travel agents, 30 key tour
operators and 50 media in the two cities.
2. Georgia Tourism attended the American Bus Association (ABA) conference
January 25-30. Georgia Tourism was a sponsor of the event and Domestic Sales
Manager Lacey Cameron managed the Georgia booth at the marketplace where
she met with over 50 tour operators.
3. On Feb. 5, Governor Brian P. Kemp was joined by leaders from Georgia’s
tourism industry for the annual Tourism, Hospitality & Arts Day at the Capitol
to recognize the $63.2 billion impact the tourism industry has on Georgia’s
economy. Representatives from the tourism industry presented Kemp with a
check representing the $3.2 billion in state and local tax revenue generated
by tourism-related expenditures. Kemp also unveiled the cover of the official
2019 state travel guide, which features tubing down the Chattahoochee River in
Helen. Following the Capitol event, Georgia Tourism hosted a Lunch and Learn
Contact Information
program for all partners to enjoy lunch, meet with staff and pick up a copy of • For further information or
the 2019-2021 Strategic Plan. details – please contact:
4. Georgia Tourism’s sales and communications team attended Travel South Kevin Langston
Showcase February 24 – 27 in Myrtle Beach, South Carolina. Travel South Georgia Tourism
Showcase is the premier marketplace event in the South where over 500 Deputy Commissioner
tourism professionals gather for 3 days of intensive meetings with a goal of 404.962.4082
delivering more visitors. During the event, Domestic Sales Manager Lacey klangston@georgia.org
16TOURISM
Cameron and Sr. Communications Specialist Emily Murray held appointments with over 50 tour operators and 30
journalists respectively.
5. Sr. Communications Specialist Emily Murray and Social Media Manager Parker Whidby were members of the
Super Bowl Host Committee communications and social media team during Super Bowl LIII. The host committee’s
communications team held multiple events including Super Bowl LIVE, press conferences, and the crisis
communications command center. There were over 5,000 media in their roster.
6. Each of Georgia Tourism’s department directors participated in “Meet and Greet” programs in Macon (March 11),
Gainesville (March 14) and Valdosta (March 27). Hundreds of tourism partners attended the events to learn about
Georgia Tourism programs and services, and network with the team.
7. Georgia Tourism attended the 2019 International Inbound Travel Association (IITA) Summit in Savannah February
3-6. IITA is the national non-profit trade association representing the United States’ international inbound travel
industry. IITA’s Summit is the only one-on-one appointment marketplace for inbound tour operators and U.S.
Suppliers to plan travel for international visitors. Georgia Tourism co-hosted the opening night event with Visit
Savannah.
8. On Feb. 25, Georgia Tourism launched its new spring campaign “An Invitation to Explore.” The new campaign
features what travelers and locals love about Georgia through their own authentic, real-life experiences. Creative for
the campaign appears in print, digital, social, and on outdoor billboards with new television spots. One of Georgia’s
best-known bands, the B-52s lent their Grammy-nominated hit song “Roam” to accompany the new commercial. The
commercial and billboard ads ran for 10 weeks, with digital appearing March 1 through the end of June.
9. On March 3, the Global Market Development team attended the Federation of Danish Motorists (FDM) Travel USA
event in Copenhagen, Denmark. This is the largest B2C event in Denmark focusing on USA as a travel destination
with more than 40 exhibitors and 3000+ visitors.
10. Georgia Tourism attended ITB, the world’s leading travel and trade show, March 6-10 in Berlin, Germany. The team
joined our German office and met with over 55 key operators and media during the event.
UPCOMING EVENTS AND OPPORTUNITIES
ay 6 – 12: Canadian Music Week (CMW), Canada’s longest-running music, tech, media conference and festival will
•M
take place in Toronto.
• June 1 – 5: IPW, the travel industry’s premier international marketplace will take place in Anaheim, California.
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
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