MEDIA KIT 2021 - Townnews

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MEDIA KIT 2021 - Townnews
2021
MEDIA KIT
      450 Park Avenue South, 3rd Floor, NY, NY 10016
  P: 646-274-3511 F: 646-674-0102 petbusiness.com

MARK KALAYGIAN         NISA PETRILLI           TANYA RADOVICH
PUBLISHING DIRECTOR/   SR. ACCOUNT EXECUTIVE   SR. ACCOUNT EXECUTIVE
EDITOR-IN-CHIEF        646-274-3642            646-274-3644
646-274-3649           NPETRILLI@              TRADOVICH@
MKALAYGIAN@            PETBUSINESS.COM         PETBUSINESS.COM
PETBUSINESS.COM
MEDIA KIT 2021 - Townnews
2021 MEDIA KIT
     CONTENTS
   3    About Pet Business                   19   Holiday Hot List Showcase
   4 Pet Business Editorial Calendar         20 Pet Industry Handbook
   8    The Grooming Salon Edit Calendar     2 1 The Guide to Pet Care
   9    Pet Business Ad Rates                22 Official Global Pet Expo Publications
  10    Pet Boutique & Pet Plaza             23 GPE Preview Guide
   11   Digital Marketing                    24   GPE Show Directory
   12   Digital Issue Advertising            25   GPE Show Map & Floor Plan
   13   Sponsored Content                    26 Global Pet Expo Show Dailies
  14    Web Banners                          27 Pet Business Ad Specs &
   15   Email Marketing                    		 Production Information
  16 Made in the USA Showcase                30 Ad Submission Guidelines
   17   Natural Products Guide               3 1 Ad Closing & Material Due Dates
  18 SuperZoo Show Preview

                                                                                    2
MEDIA KIT 2021 - Townnews
2021           ABOUT
               PET BUSINESS

      The most trusted trade media brand in the pet industry,
      Pet Business’s print and online advertising platforms deliver an
      unmatched reach with pet product retailers.

      But don’t take our word for it;
      let these BPA-verified facts speak for themselves.

    • Our print circulation of 27,000+
                                     subscribers includes
        16,196 pet specialty retailers—more than any of the industry’s other
       trade publications.*

    • Our print circulation is the most up-to-date in the industry, with
       84% of subscribers qualified within the past year.*

    • PetBusiness.com’s 62,000+ monthly unique visitors represent
      the largest online audience among the pet industry’s trade media.*

 *Source: BPA Worldwide June 2020 Brand Report
                                                                               3
MEDIA KIT 2021 - Townnews
2021EDITORIAL
    CALENDAR
                                       THE NUTRITION ISSUE
                                       SPECIAL REPORT: Pet Furniture
JANUARY
                                       PRODUCT ROUNDUP: Pet ID
                                       FOCUS ON: Oral Care Products
                                       DOG: Fetch & Tug Toys                     AD CLOSING:
                                       DOG: Housetraining Essentials             December 10, 2020
                                       CAT: Behavioral Products                  MATERIALS DUE:
                                       SMALL ANIMAL: Chews                       December 14, 2020
                                       FISH: Aquarium Décor
                                       HERPTILE: TBD

                                           SPECIAL REPORT: High-Tech Products
FEBRUARY

                                           PRODUCT ROUNDUP: Stain & Odor
                                           FOCUS ON: Pet Bowls
                                           DOG: Baked Dog Treats
                                           DOG: Leashes & Collars               AD CLOSING:
                                           CAT: Healthcare & Supplements        January 12, 2021
                                           SMALL ANIMAL: Diets                  MATERIALS DUE:
           SPECIAL IN-ISSUE SECTION:       FISH: Packaged Diets                 January 14, 2021
           THE GROOMING SALON              BIRD: Travel Products
           SPECIAL SUPPLEMENT:
           GLOBAL PET EXPO PREVIEW GUIDE

                                  THE TOP 25 RETAILERS ISSUE
MARCH

                               SPECIAL REPORT: Functional Treats
                               PRODUCT ROUNDUP: Flea & Tick Control
                               FOCUS ON: Hemp-Based Pet Products
                               DOG: Freeze-Dried Food & Snacks                  AD CLOSING:
                               DOG: Between-Bath Products                       February 9, 2021
                               CAT: Bringing Cats Outdoors                      MATERIALS DUE:
                               SMALL ANIMAL: Ferret Products                    February 11, 2021
                               FISH: The Latest on Invertebrates
           BONUS DISTRIBUTION: HERPTILE: TBD
           GLOBAL PET EXPO,
           MARCH 24-26

                                                                                                    4
MEDIA KIT 2021 - Townnews
2021EDITORIAL
    CALENDAR
                                     THE HEALTHCARE ISSUE
                                     SPECIAL REPORT: Made in the USA
                                     PRODUCT ROUNDUP: Summer Essentials
APRIL

                                     FOCUS ON: Building a Training Department
                                     DOG: Outdoor Gear
                                                                                      AD CLOSING:
                                     DOG: Pet Food Toppers & Mixers
                                                                                      March 9, 2021
                                     CAT: Toys
                                                                                      MATERIALS DUE:
                                     SMALL ANIMAL: Litter & Bedding
        SPECIAL IN-ISSUE SECTION:                                                     March 11, 2021
                                     FISH: Lighting Innovations
        THE GROOMING SALON           BIRD: The Latest Nutrition Trends
        BONUS DISTRIBUTION:
        INTERGROOM, APRIL 2-5
        INTERZOO, MAY 19-22

                                     SPECIAL REPORT: The Latest Developments in CBD
                                     PRODUCT ROUNDUP: Dog Walking Essentials
                                     FOCUS ON: Travel Products
                                     DOG: Skin & Coat Care
                                                                                      AD CLOSING:
MAY

                                     DOG: Beds
                                                                                      April 6, 2021
                                     CAT: The Latest Trends in Litter
                                                                                      MATERIALS DUE:
                                     SMALL ANIMAL: Small Rodent Products
                                                                                      April 8, 2021
                                     FISH: Filtration Trends
                                     HERPTILE: TBD

                                    SPECIAL REPORT: Fruits/Veggies in Pet Nutrition
                                    PRODUCT ROUNDUP: Carriers
                                    FOCUS ON: Pet Identification
                                    DOG: Plush Toys
JUNE

                                    DOG: Home Bathing Essentials
                                    CAT: Flea & Tick                                  AD CLOSING:
                                    SMALL ANIMAL: Treats                              May 11, 2021
                                    FISH: Freshwater Livestock Report                 MATERIALS DUE:
                                    BIRD: Supplements                                 May 13, 2021

        SPECIAL IN-ISSUE SECTION:
        THE GROOMING SALON
        SPECIAL SUPPLEMENT:
        NATURAL PRODUCTS GUIDE
                                                                                                 5
MEDIA KIT 2021 - Townnews
2021EDITORIAL
    CALENDAR
                                         THE LIFESTYLE ISSUE
                                         SPECIAL REPORT: Natural Trends in Pet Food
                                         PRODUCT ROUNDUP: Dog & Cat Treats
                                         FOCUS ON: Raw Diets
JULY

                                         DOG: Supplements & Remedies                     AD CLOSING:
                                         DOG: Natural Chews                              June 8, 2021
                                         CAT: Containment & Carriers                     MATERIALS DUE:
                                         SMALL ANIMAL: Nutritional Supplements           June 10, 2021
                                         FISH: Water Treatments
                                         HERPTILE: TBD

             SPECIAL SUPPLEMENT:
             SUPERZOO SHOW PREVIEW

                                         RETAILER OF THE YEAR ISSUE
                                         SPECIAL REPORT: Natural Wellness & Healthcare
AUGUST

                                         PRODUCT ROUNDUP: Gates, Pens & Crates
                                         FOCUS ON: Gift Ideas for Pets & Pet Lovers
                                         DOG: Home-Grooming Tools
                                                                                         AD CLOSING:
                                         DOG: Chew Toys
                                                                                         July 6, 2021
                                         CAT: Climbers & Scratchers
                                                                                         MATERIALS DUE:
                                         SMALL ANIMAL: Toys
            SPECIAL IN-ISSUE SECTION:                                                    July 8, 2021
                                         FISH: Aquarium Maintenance Products
            THE GROOMING SALON           BIRD: Toys & Playgrounds
            BONUS DISTRIBUTION:
            SUPERZOO, AUG. 17-19
            GROOM EXPO, DATE TBD

                                        THE HOLIDAY RETAILING ISSUE
SEPTEMBER

                                        SPECIAL REPORT: Licensed Products
                                        PRODUCT ROUNDUP: Healthcare & Supplements
                                        FOCUS ON: Natural Cat Litter
                                        DOG: Calming Aids & Behavior Modification
                                        DOG: The Latest Trends in Dog Food               AD CLOSING:
                                        CAT: Treats                                      August 3, 2021
                                        SMALL ANIMAL: Habitat Trends                     MATERIALS DUE:
                                        FISH: Starter Kits                               August 5, 2021
                                        HERPTILE: TBD

                                                                                                          6
MEDIA KIT 2021 - Townnews
2021EDITORIAL
    CALENDAR

                                            THE CBD & HEMP ISSUE
OCTOBER
                                            SPECIAL REPORT: Sourcing Outside the U.S.
                                            PRODUCT ROUNDUP: First Aid & Wound Care
                                            FOCUS ON: Winter Essentials                     AD CLOSING:
                                            DOG: Grain-Free Food & Treats                   September 7, 2021
                                            DOG: Spa Products                               MATERIALS DUE:
                                            CAT: Feline Diets                               September 9, 2021
                                            SMALL ANIMAL: Rabbit Products
                                            FISH: Display Tank Tips & Tricks
           SPECIAL IN-ISSUE SECTION:
                                            BIRD: Wild Bird Products
           THE GROOMING SALON
           BONUS DISTRIBUTION:
           PET CONNECTIONS EXPO, DATE TBD
NOVEMBER

                                            SPECIAL REPORT: Made in the USA Trends
                                            PRODUCT ROUNDUP: Oral Care Essentials
                                            FOCUS ON: Dog Chews
                                            DOG: Puzzles & Interactive Toys
                                            DOG: Apparel Trends                            AD CLOSING:
                                            CAT: Calming Aids                              October 12, 2021
                                            SMALL ANIMAL: Hay & Hay Accessories            MATERIALS DUE:
                                            FISH: Selling Frozen & Live Foods              October 14, 2021
                                            HERPTILE: TBD

           SPECIAL SUPPLEMENT:
           PET INDUSTRY HANDBOOK

                                            INDUSTRY RECOGNITION
                                            AWARDS ISSUE
DECEMBER

                                            SPECIAL REPORT: The Latest Science Behind Supplements
                                            PRODUCT ROUNDUP: Hemp & CBD Pet Products
                                            FOCUS ON: Life-Stage Products
                                            DOG: Limited-Ingredient Diets
                                                                                               AD CLOSING:
                                            DOG: Treat Trends
                                                                                               November 8, 2021
                                            CAT: Catnip & Grass Gardens
                                                                                               MATERIALS DUE:
           SPECIAL IN-ISSUE SECTION:        SMALL ANIMAL: Nutrition
                                                                                               November 10, 2021
           THE GROOMING SALON               FISH: Marine Livestock Report
           SPECIAL FEATURE:                 BIRD: Backyard Poultry Products
           THE GUIDE TO PET CARE

                                                                                                           7
MEDIA KIT 2021 - Townnews
2021 THE GROOMING
     SALON

   THE GROOMING                                      SALON

   The Grooming Salon is a bi-monthly Pet Business feature that
   serves as a comprehensive educational resource for professional
   groomers, pet stylists and salon owners. Written by groomers for
   groomers, the content covers exciting innovations in equipment
   and technique, the latest issues facing the industry, best practices
   for running a successful business and step-by-step instructions for
   grooming the most common breeds seen in pet salons.

   Editorial Calendar
   FEBRUARY                                                         AUGUST
   ISSUE FOCUS: Mobile Grooming                                     ISSUE FOCUS: Managing the Salon
   TIPS & TRICKS: Clipper Work                                      TIPS & TRICKS: Equipment Essentials
   PRODUCT ROUNDUP: Brushes & Combs                                 PRODUCT ROUNDUP: Tubs & Bathing Systems

   Ad Closing		            January 12, 2021                         Bonus Distribution:
   Materials Due           January 14, 2021                         SuperZoo		                Aug. 17-19
                                                                    Groom Expo		              Date TBD

   APRIL                                                            Ad Closing
                                                                    Materials Due
                                                                                              July 6, 2021
                                                                                              July 8, 2021
   ISSUE FOCUS: Teaching Safe Handling
   TIPS & TRICKS: Shear Skills
   PRODUCT ROUNDUP: Shampoos & Conditioners
                                                                    OCTOBER
   Bonus Distribution:                                              ISSUE FOCUS: Minimizing Stress in the Salon
   Intergroom		            April 2-5                                TIPS & TRICKS: Drying Done Better
                                                                    PRODUCT ROUNDUP: Skin & Coat Care
   Ad Closing 		           March 9, 2021
   Materials Due           March 11, 2021                           Ad Closing		              September 7, 2021
                                                                    Materials Due             September 9, 2021

   JUNE
   ISSUE FOCUS: Creating & Meeting Customer Expectations            DECEMBER
   TIPS & TRICKS: Getting More Out of Salon Software                ISSUE FOCUS: Competitive Grooming
   PRODUCT ROUNDUP: Tables & Lifts                                  TIPS & TRICKS: Efficient Bathing
                                                                    PRODUCT ROUNDUP: Clippers & Trimmers
   Ad Closing		            May 11, 2021
   Materials Due           May 13, 2021                             Ad Closing		              November 8, 2021
                                                                    Materials Due             November 10, 2021

                                                                                                                  8
MEDIA KIT 2021 - Townnews
2021PET BUSINESS
    PRINT AD RATES

                                        1x                      4x                    7x                    12x
   Full Page                            $5,090                  $4,790                $4,580                $4,280

   2/3 Page                             $4,120                  $3,890                $3,710                $3,470

   1/2 Island                           $3,690                  $3,470                $3,340                $3,090

   1/2 Vertical                         $3,610                  $3,400                $3,250                $3,040

   1/2 Horizontal                       $3,490                  $3,270                $3,160                $2,950

   1/3 Vert. or Strip                   $2,700                  $2,500                $2,440                $2,260

   1/3 Horizontal                       $2,470                  $2,320                $2,210                $2,070

   1/4 Strip                            $2,340                  $2,190                $2,100                $1,960

   1/4 H or V                           $2,200                  $2,080                $1,990                $1,860

             COVERS                                                         INSERTS *
              Cover 4......... $6,120                                       2 Page.......$4,800
              Cover 3.......... $5,190                                      4 Page.......$8,560
              Cover 2.......... $5,630                                      6 Page.......$10,140
              Page 3........... $5,440                                      8 Page.......$13,260
              False Cover... $6,970                                         16 Page......$15,710
                                                                            *Additional charges
                                                                            may apply

                           CONTACT US FOR SPECIAL ADVERTISING OPPORTUNITIES.

   Cancellations must be made in writing before the published closing dates. Cancellations may result in being short-rated to
   the nearest frequency run. All issues are available digitally, and ads will appear at no additional charge.

                                                                                                                                9
MEDIA KIT 2021 - Townnews
2021 PET BOUTIQUE, PET
     PLAZA & SHOWCASE

                                                          THE PET BOUTIQUE
                                                          Highlights boutique-style products in colorful
                                                          spreads that look like editorial features.

                                                           AD RATES                                                                                               IMAGE                                                                                                   TEXT
                                                           Small                                   $400                                                                          2” x 2”                                                                   20 words max
                                                           Medium                                  $600                                                                          3” x 3”                                                                   30 words max
                                                           Large                                   $800                                                                          4” x 4”                                                                   40 words max

                                                                       Includes high-res product image, headline
                                                                     (max 5 words), copy, phone number & website.

       THE PET PLAZA & PRODUCT SHOWCASE
                                           The PeT Plaza &                                                                                                                                                                                           The PeT Plaza &
               Offers special              Product ShowcaSe                                                                                                                                                                                       Product ShowcaSe

           advertising rates
          in order to ensure                                                                                                                                                                    K-9 Kannon™ Mini
                                                                                                                                                                                                 headline
                                                                                                                                                                                                K-9 KANNON™ MINI - the newest ten-
                                                                                                                                                                                                 textball launcher from Hyper Pet shoots
                                                                                                                                                                                                nis
                                                                                                                                                                                                mini-sized tennis ballsInfo
                                                                                                                                                                                                                        effortlessly - just
                                                                                                                                                                                                pull back the handle, load ball, aim and
                                                                                                                                                                                                shoot. Features extra ball storage, direction
                                                                                                                                                                                                                                                  GF line deBUinG at GloBal!
                                                                                                                                                                                                                                                  Nulo Pet Food (nulo.com) is launching its
                                                                                                                                                                                                                                                  newest line of super-premium kibble and
                                                                                                                                                                                                                                                                                                     PetChatz® Greet & treat®
                                                                                                                                                                                                                                                                                                     VideoPhone
                                                                                                                                                                                                                                                                                                     PetChatz® is the first-ever Greet & Treat® vid-
                                                                                                                                                                                                                                                                                                     eophone that allows pet parents to remotely

      affordable placement
                                                                                                                                                                                                and distance control and hands-free pick          canned recipes at Global Pet Expo. Called          interact with their pet from anywhere using
                                                                                                                                                                                                up – no need to touch those slobbery balls!       Nulo FreestyleTM, this 100% Grain-Free line        their smartphone or computer!
                                                                                                                                                                                                Patented.                                         tops the charts in terms of meat- based pro-       Hear and see each other while apart. Reward
                                                                                                                                                                                                                                                  tein levels, low-glycemic ingredients, and a       your pet with snacks and sniffs they love.
                                                                                                                                                                                                                                                  unique, patented Probiotic. Its new canned         Record and share videos. Play even when
                                                                                                                                                                                                                Hyper Pet
                                                                                                                                                                                                                                                  recipes are all carrageenan free.                  you’re away!
                                                                                                                                                                                                          www.hyper-pet.com
                                                                                                                                                                                                                                                                                                                      PetChatz®
                                                                                                                                                                collars                                      1-800-456-5778

           for all companies
                                                                                                                                    We make’em.                                                                                                                Nulo Pet Food                                         855-444-6544
                                                                                                                                                                harnesses                                                                                                                                        www.petchatz.com
                                                                                                                                    Dogs love’em.                                                                                                              www.nulo.com
                                                                                                                                    You buy’em.                 leads
                                                                                                                                    We both                     muzzles
                                                                                                                                    make money.

                                                                                                                                         Call for our wholesale brochure

                interested in
                                                                                                                                            Olde ArmOury leAther
                                                                                                                                         PO BOx 1351 lA mesA cA 91944

                                                                              Wild Alaskan                                                619-698-5237 jAfc@cOx.net

                                                                                                                                                                                                                                                                                                 CLASSIFIEDS
                                                                                Seafood
                                                                                                       MADE
                                                                                                       IN THE
                                                                                                                                                                                                                                                                                           BUSINESS OPPORTUNITIES

           capturing the Pet
                                                                                                       USA
                                                                               We can fill your ingredient                                                                                                                                                                               Small Animal Distributors wanted in Florida and
                                                                               needs with our all natural,                                                                                                                                                                              Southern Texas.
                                                                               frozen seafood products.                                                                                                                                                                                 Distribute Marshall ferrets – neutered (spayed/cas-
                                                                                                                                                                                                                                                                                        trated), de-scented with temporary distemper vaccine.
                                                                                 Contact Ron Boden for more information:
                                                                                                                                                                                                                                                                                        Contact: info@marshallpet.com or call 1-800-292-3424.

         Business audience.
                                                                               206-369-0758 or rboden@tridentseafoods.com

                                                                               You can trust the source because
                                                                                      we are the source

                                                                      TRRE-0413-2506 AD_PetBusiness_FA.indd 1     4/17/13 3:39 PM
                                                                                                                                                                                                   www.petbusiness.com
                                            112 l MAY 2014                                                                               PET BUSINESS l WWW.PETBUSINESS.COM                   PET BUSINESS l WWW.PETBUSINESS.COM                                                                                                      MAY 2014 l 113

                                      112-113_05 PLAZA.prep.indd 1                PET1405_112r2                                                                            4/18/14 11:10 AM                                                                         PET1405_113r1

         AD SIZE                             WIDTH X HEIGHT                                                                                                           1-5X                                                                      6-11X                                                                  12X

         1/4 Page                            4.625” x 3.75”                                                                                                           $1,140                                                                    $1,070                                                              $970
         1/6 Page (V)                        2.3175 x 4.75                                                                                                            $780                                                                      $690                                                                $660
         1/6 Page (H)                        4.625 x 2.375                                                                                                            $780                                                                      $690                                                                $660
         1/6 Page (Showcase)   *             Image & 50 words                                                                                                         $780                                                                      $690                                                                $660
         1/8 Page                            2.3125 x 3.75                                                                                                            $570                                                                      $550                                                                $480
         1/12 Page                           2.31255 x 2.4375                                                                                                         $400                                                                      $360                                                                $350
         1” Adlet                            2.3125 x 1		                                                                                                             $210                                                                      $190                                                                $180

   * Includes high-res product image, copy, headline (max 5 words), company name, phone number & website.                                                                                                                                                                                                                                              10
2021 DIGITAL
     MARKETING

       The Industry Leader
       in Digital Marketing
       With a market-leading network of websites, digital issues, social media feeds and
     newsletters, Pet Business’s ability to reach your target audience online is unmatched.

   • 62,000+ unique visitors* go                 • 17,500+ subscribers* receive     • 19,000+ social media users
   to PetBusiness.com each month—                our weekly newsletter, which       follow Pet Business, including
   nearly 40% more traffic than                  boasts an open rate that is well   9,000+ followers on Twitter*,
   our closest competitor, over                  above the industry average.        8,900+ followers on Facebook
   3x more than Pet Age and over                                                    and 3,000+ followers on
   4x more than Pets+!                                                              Instagram.

            Ensure your message is seen by the top decision makers in pet product
          retailing with a variety of industry-leading advertising platforms, including:

                   • DIGITAL EDITION ADVERTISING                         • CONTENT MARKETING
                   • NEWSLETTER ADVERTISING                              • VIDEO
                   • E-BLASTS                                            • CARE SHEETS
                   • WEB BANNERS

                                                                                     Walking On the Wild Side

 *Source: BPA Worldwide June 2020 Brand Report                                                                       11
2021        DIGITAL
            EDITIONS

 Delivered directly into approx.
 19,000 email boxes each month,                     728 x 90 Leaderboard Banner
 Pet Business’s digital editions
 have a loyal and engaged audience,
 making them a valuable emerging
 advertising vehicle.
                                                            500 x 300
 WITH THIS IN MIND, PET BUSINESS DEVELOPED a              Pop-Up (Blow-in)
 variety of advertising opportunities centered on
 this popular platform, including:
 • Leaderboard Banner: $2,000
 • Blow-In (Pop-Up) Ads (500x300): $1,500
 • TOC Rectangle Banner (300x250): $1,000
 • TOC Interleaved Banners (320x50): $750
 • Issue Sponsorship (includes all of the
   above placements): $3,500

 Also ask us about opportunities to place
 multi-page digital inserts...

                                                                             12
2021      SPONSORED
          CONTENT
 Content marketing is a
 proven way to make sure
 your message is heard by packaging
 it with valuable, relevant information
 that can help your target audience.
 Pet Business has developed a multifaceted
 program designed to maximize the ROI for
 our partners by sharing our industry-leading
 approach to content creation and packaging,
 as well as actively generating measurable
 results.

 IN ADDITION TO BEING FEATURED
 PROMINENTLY ON OUR HOME PAGE,
 all sponsored content is actively promoted via our
 industry-leading newsletters and social media. Each
 sponsored content campaign includes:
 • Expert guidance in creating and packaging
   content.
 • “Featured” article on PetBusiness.com homepage
   with image.
 • Option to rotate in new content weekly (older
   articles will remain archived for the duration of
   the campaign).
 • Option to embed video content inside of article.
 • Promotion via at least two of Pet Business’s
   weekly e-newsletters.
 • Promotion via social media at least two times
   during the campaign month.
 *All content must be approved by our team before
 launch.

    Sponsored Content
       $3,500/month
                                                       13
2021               WEB
                   BANNERS

Reach a high-value audience                                                             TOP BANNER
by marketing your company
                                                                                                         TOP
through the pet industry’s leading                                                                     SQUARE
business-to-business website,
which draws more than 60,000
unique visitors per month.

PETBUSINESS.COM BANNER ADS
Top Banner (728 x 90)                         $2,750/month
Top Square (300 x 250)                        $2,500/month
Middle Square (300 x 250)                     $2,250/month
Large Rectangle (300 x 600)                   $3,000/month
Lower Square (300 x 250)                      $2,000/month

        RUN-OF-SITE
      COMPLETE PACKAGE
               Receive all of the
                ad placements                                                                          MIDDLE
                and sizes above
                                                                                                       SQUARE
              for $6,000/month.                                       LARGE
                                                                      RECTANGLE

    BANNER AD SPECIFICATIONS
    • Accepted formats include JPG, GIF, Flash and
      third-party ad serving.
    • Maximum file size is 50K on homepage, 100K on all
      other pages.
    • Email materials to pbdigital@macfad.com.

   Our “Ad Server” Technology uses “Google DoubleClick For
   Publishers” Our “Analytic” Technology uses “Google Analytics”                                       LOWER
                                                                                                       SQUARE

                                                                   Banners appear on desktop, mobile and tablet
                                                                   versions of the website (alternate materials
                                                                   must be provided for 728 x 90).
                                                                   All banner sizes are IAB Unit Compliant.
                                                                                                                  14
2021             E-MAIL
                 MARKETING

 Deliver your message directly to the                                         Position #1
 inbox of your target audience with
 Pet Business newsletters and e-blast
 opportunities.

 PET BUSINESS
 WEEKLY NEWSLETTER
 17,500+ OPT-IN SUBCRIBERS
 BANNER ADS (728 x 90) 
                                                                             Position #2
 Position #1                 $2,500
 Position #2                 $2,250
 Position #3                 $2,000
 Position #4                 $1,500

 E-BLASTS
 14,500+ OPT-IN SUBSCRIBERS                                                  Position #3
 1x		          $3,000
 3x		          $2,500
 6x		          $2,000

 ENEWSLETTER            E-BLAST SPECIFICATIONS
 SPECIFICATIONS         • HTML file preferred, sent                          Position #4
 • Ad size: 728 x 90    ONLY as an attachment; JPG also
 • Maximum file         accepted.
   size: 100K           • Maximum recommended file size is
 • Accepted formats     150K; 600 pixels width.                         ASK ABOUT OUR EMAIL MARKETING
   include JPG, GIF     • Advertisers must include subject line
   and PNG              for email.                                         OPTIONS THAT SPECIFICALLY
                        • Advertisers must supply email address         TARGET PROFESSIONAL GROOMERS.
                        of contact to approve test e-blast, and
                        seed names
                        from your company.                        *Note: E-blast pricing may vary in weeks leading up to
                                                                  major industry events.
                        • Please include any necessary opt-out
                        lists or suppression
                        files (not required)
                                                                                                                     15
2021     MADE IN
         THE USA

    Made in the                    Featured in the

   USA
    Showcase your
                                   April & November
                                   issues of Pet Business...
                                   Whether it’s because they want to contribute to the
                                   restoration of the U.S. economy or simply place more trust
                                   in domestically-sourced and -produced products, a growing
    product to more than
                                   number of consumers are specifically looking for “Made in

    27,000
    subscribers
                                   the USA” labels on the pet products they purchase.
                                      Twice a year, Pet Business takes a comprehensive
                                   look at the Made in the USA movement and how pet
                                   stores can leverage this trend for the benefit of their
   for only $500!                  businesses and customers alike.

                                                             (Actual Size)

 ENSURE YOUR MADE IN THE USA                   SHOWCASE AD INCLUDES:
 PRODUCTS ARE PROMINENTLY FEATURED.            - High-res product image (300dpi)
                                               - Maximum five word headline
                                               - Maximum 30 word
                                                 product description
 Ad Closing       Materials Due                - Company name
 March 9, 2021    March 11, 2021               - Company website
 Oct. 12, 2021    Oct. 14, 2021                - Company phone number
                                               All for only $500!                        16
2021      NATURAL
          PRODUCTS
          GUIDE

  NATURAL
                                  The 2021 PET BUSINESS NATURAL
                                  PRODUCTS GUIDE offers your business
                                  the opportunity to tap into the natural products
 PRODUCTS                         revolution that is taking place in today’s pet

 GUIDE
                                  stores. Delivering unmatched insight into the
                                  latest trends in nutrition and eco-friendly pet
                                  supplies, as well as the operations of some of
                                  the industry’s top natural-focused retailers, the
                                  Pet Business Natural Products Guide is a must-
                                  read for pet store owners and a great way
     AD RATES                     to position your company as a leader in this
                                  growing segment of the industry.
     Full Page     $3,330
     1/2 Page      $2,080
     1/3 Page      $1,600
     1/4 Page      $1,180

     SPECIAL POSITIONS
     Cover 4       $4,880
     Cover 3       $3,500
     Cover 2       $4,160
     Page 3        $3,660

       MAILED WITH THE
        JUNE ISSUE
        OF PET BUSINESS

 Ad Closing       Materials Due
 May 7, 2021      May 11, 2021

                                                                               17
2021 SUPERZOO
     SHOW PREVIEW

   The 2021 SuperZoo
   Show Preview
   Showcase your products to thousands
   of buyers weeks before the show!

       Product Preview

                                                                              THE ABSORBER DOG LOVER’S TOWEL
        4LEGS4PETS                                                            Have you heard about The Absorber? Designed to dry your
        Find out why our cots are Pets Most Comfortable Place™                tail-wagger faster and easier, thousands of Groomers and dog
        New colors! Largest variety of sizes & colors on the market!          owners are ditching their towels and switching to The Absorber.
        Made in Arkansas. Ordering outside continental USA, contact us        Come see why!
                         www.4Legs4Pets.net                                                 www.dogloverstowel.com
                           479-410-2211                                                     Booth 6843 & 914

                                                                               ANGELS’ EYES
                                                                               Angels’ Eyes® is
                                                                               developed specifically
                                                                               for BOTH DOG & CATS.
                                                                               100% wheat corn, soy, &
                                                                               dye free! Can be used for
                                                                               both shedding and non-
                                                                               shedding breeds. Angels’
        ALL FOUR PAWS                                                          Eyes ® is made in the USA.
        We’re excited to introduce New Products for 2019! Come meet            Best Seller.
        Shamus’s bestie Orion! Makers of the Original Comfy Cone,
        Comfy Wrap, Wipe It! & Chill Collar, leaders in vet-recommended
        Health & Recovery Aids.
                        www.allfourpaws.com                                              www.angelseyesonline.com
                            Booth 4626                                                           Booth 4420

        ANNAMAET PETFOODS
        Annamaet Petfoods introduces Annamaet Ohana and Re-juve-            B&B CREATIONS
        nate from their grain-free family line that is made with sustain-   B&B Creations, home to Colorado Kitty Pot organic catnip, cre-
        ably sourced fish and sold in sustainable, degradable packaging.    ates and sells quality pet products with all net profits benefiting
                          www.annamaet.com                                  animal charities. Our products are proudly made in the USA.
                              Booth 743                                                   www.bbcpetproducts.com

                                2019 SUPERZOO PRODUCT PREVIEW l 22 l            PET BUSINESS WWW.PETBUSINESS.COM

                                                                                                                                                                    (Actual Size)
 Showcase ad includes:
 • High-res product image (300 dpi)                                                                                                               ADVERTISING RATES
 • Company name                                                                                                                                   Full page:.................................. $2,000
 • Maximum 30 word description                                                                                                                    Product showcase:.................... $500
 • Website
 • Booth number                                                                                                                                   SPECIAL POSITIONS
                                                                                                                                                  Cover IV: .................................. $3,500
 All for only $500                                                                                                                                Cover III:................................... $2,500
                                                                                                                                                  Cover II:.................................... $3,000
                                                                                                                                                  Page 3:...................................... $2,750
 SuperZoo Show Preview distribution:
 • Published with the July issue of Pet Business,                                                                                                 AD SPECIFICATIONS
    which mails to 27,000+ subscribers                                                                                                            Full page (live area) ................. 7.375”w x 10.375”h
 • Email blasted to more than 18,000 pet retailers & more than                                                                                    Full trim size ........................... 7.875” x 10.875”
    8,000 pet grooming professionals                                                                                                              Full page bleed.......................... 8.125” x 11.125”
 • Distributed to buyers at the show for bonus coverage                                                                                           Spread (live area)..................... 15.25” x 10.375”
                                                                                                                                                  Spread trim .............................. 15.75” x 10.875”
                                                                                                                                                  Spread bleed ............................ 16” x 11.125”
   Ad Closing                                                                                                Materials Due
   June 2, 2021                                                                                              June 7, 2021                                                                                  18
2021 HOLIDAY HOT
     LIST SHOWCASE

     Holiday Hot List
  Pet Business’s exclusive sneak peek at the       The Holiday Hot List will be included in the
  products pet retailers will most want to stock   September issue of Pet Business, which mails
  for the holidays. This special section will be   to more than 27,000 subscribers and will
  in buyers’ hands in time for the big holiday     be email blasted to approximately 19,000
  selling season.                                  subscribers.

                                                                           (Actual Size)

                                                             Showcase ad includes:
                                                             - High-res product image (300 dpi)
                                                             - Maximum five word headline
                                                             - Maximum 30 word
                                                               product description
                                                             - Company name
                                                             - Company website
  Ad Closing             Materials Due                       - Company phone number
  August 3, 2021         August 5, 2021
                                                             All for only $500!
                                                                                                  19
2021PET INDUSTRY
    HANDBOOK

                                               THE 2021 PET INDUSTRY
                                               HANDBOOK WILL HELP YOUR
                                               BUSINESS STAND OUT in the
                                               hyper-competitive world of pet product
                                               suppliers. This guide to who’s who among
                                               the pet industry’s top vendors gives you an
                                               unmatched opportunity to tell retailers across
                                               the country about your unique brand of
                                               innovation.

                                               Each full-page ad in the Handbook is
                                               accompanied by a full-page editorial Q&A
                                               that highlights your products and how your
                                               business helps pet stores achieve success.
 AD RATES
                                               These Q&As will be posted online and
 Full Page Ad and Q&A Advertorial     $5,500
                                               promoted in Pet Business’s popular weekly
 Full Page                            $3,500   newsletter.
 1/2 Page                             $2,370
 Cover 4                              $6,730   What’s more, participants are welcome to
 Cover 3                              $3,900   embed banner ads and videos within the
                                               online version of their editorial feature,
 Cover 2                              $5,380
                                               for NO EXTRA COST!
 Page 3                               $4,200

             MAILED WITH THE
          NOVEMBER ISSUE
              OF PET BUSINESS
 Ad Closing                   Materials Due
 Oct. 12, 2021                Oct. 14, 2021

                                                                                            20
2021 THE GUIDE
     TO PET CARE

 POSITION YOUR BUSINESS AS THE
 EXPERT IN VITAL AREAS OF PET CARE                What to                                                                                                                                                                                     FY, SAFE & SECU
                                                                                                                                                                                                                                           COM FY, SAFE & SECU RE
                                                                                                                                                                                                                                            COM                                    RE

                                                  Look for                                                                                                                                                                                   NOT JUST
 with pet retailers and pet owners alike          in a
                                                                                                                                                                                                                                             ANOT JUST
                                                                                                                                                                                                                                             A KENNEL,
                                                                                                                                                                                                                                              A
                                                                                                                                                                                                                                               KENNEL,
                                                                                                                                                                                                                                              A HOME.
                                                                                                                                                                                                                                                HOME.
                                                  Dog
 by participating in the                          Kennel
 Pet Business Guide to Pet Care.                  Your pet is your family. You want them to sleep as comfortably as you do. With that in
                                                  mind, here are six kennel features that are key to providing your pet with a safe, inviting
                                                  place to rest.
                                                  1. PROTECT YOUR PET & YOUR HOME                                                         4. MULTIPLE SIZES
                                                  To ensure your pet and home are safe, select a kennel that’s                            To determine the right size kennel for your pet, measure

 This valuable resource for pet retailers will
                                                  built to stand up to long-term use and is safe for your furry                           length and height to ensure your furry family member
                                                  family member. Premium plastic kennels from Petmate                                     is comfortable and safe. Premium plastic kennels from
                                                  protect your home from damage your pet can do when                                      Petmate are perfect for your pet to relax and sleep
                                                  you’re away.                                                                            comfortably in.

                                                  2. SUPPORTS NATURAL DENNING INSTINCT                                                    5. SAFE

 compile a variety of sponsored care sheets
                                                  To allow your pet to feel safe and secure, look for kennels that                        To ensure your pet is comfortable, select a kennel
                                                  satisfies your pet’s natural instinct to den. Premium plastic                           designed to create a safe, inviting environment. Premium
                                                  kennels from Petmate provide a safe environment for your                                plastic kennels from Petmate are engineered to minimize
                                                  furry family member.                                                                    sharp edges and provide an inviting place for your furry
                                                                                                                                          family member to rest.
                                                  3. TRAVEL COMPLIANT
                                                  To maximize the safety of your pet and reduce the chances                               6. DURABLE

 designed to be printed/copied and shared
                                                  for interruptions in your travel plans, look for kennels that are                       To ensure your pet enjoys bedtime for years to come,
                                                  compliant with air and highway travel requirements. Premium                             select a kennel designed to stand up to long-term use.                                        Premium plastic kennels from Petmate
                                                  plastic kennels from Petmate are compliant with federal safety                          Premium plastic kennels from Petmate are durable, resist                                     Premium    plastic kennels
                                                                                                                                                                                                                                        offer year-round  comfort. from Petmate
                                                                                                                                                                                                                                                                    Welcome Home.
                                                  regulations.                                                                            rust and stand up to weather.
                                                                                                                                                                                                                                       offer year-round comfort. Welcome Home.

 with their customers. Sponsors will have
 an opportunity to shape an exclusive one-
 page care sheet on a pet care topic of their
 choice. Each care sheet will prominently                                                                                                       5 Ways to Provide
                                                                                                                                                Daily Enrichment
 feature the sponsor’s logo and will be                                                                                                         for Small Animals

 situated in a 2-page spread layout with the
 company’s full-page ad.
                                                   Most pet parents know that a nutritious, balanced diet is essential to their small pets’ health. But, are
                                                   you aware that daily opportunities for enrichment are essential to a pet’s health and happiness as well?
                                                   Enrichment can come in many forms, and providing enrichment opportunities is enjoyable for pet and pet

 All of the care sheets will be published in an
                                                   parent alike. Here are five fun and easy ways to provide enrichment for small pets each day:

                                                   1. SUPPORT THEIR INSTINCTUAL BEHAVIORS                            3. KEEP IT SAFE AND NATURAL.
                                                   IN FUN AND CHALLENGING WAYS.                                      Every element of a pet’s daily routine should be safe and natural—enrichment
                                                   Rabbits, guinea pigs, chinchillas, and other small animals        included. With this in mind, choose enriching accessories carefully, opting for items

 easy-to-print format that can be downloaded
                                                   are intelligent and curious creatures with strong instincts       made exclusively from safe and natural materials. Some examples of enriching,
                                                   to play, chew, explore and hide. You can support these            pet-safe materials include woven hay, untreated woods, natural fibers (e.g. sisal), apple
                                                   instinctual behaviors by outfitting your pet’s habitat with       sticks and vegetable-based dyes.
                                                   safe and natural chews, toys and hideouts. Rotate these
                                                   items regularly to keep pets engaged with their habitat           4. OFFER A VARIETY OF HAYS EACH DAY TO KEEP MEALTIME FUN
                                                   and surroundings.                                                 AND STIMULATING.                                                                                         ENRICHMENT

 through a special section of PetBusiness.com
                                                                                                                     Small herbivores such as rabbits, guinea pigs and chinchillas should have unlimited                    WITH A PURPOSE:
                                                   2. BUILD A LOVING BOND WITH ENRICHING                             access to fresh grass hay each and every day. Grass hay should make up at least 70%
                                                   PLAY EVERY DAY.                                                   of the diet of these fiber-loving herbivores. Pets with daily access to a variety of tastes
                                                   Small pets are social by nature and love interacting with         and textures via their hay will be less likely to develop picky eating habits and will
                                                                                                                                                                                                                       NATURAL CHEWS
                                                   their caretakers, so set aside time every day for active,         remain engaged and enriched throughout the day. Make every day a hay day!                         ENGAGING PLAY CENTERS
                                                   enriching play. One fun, interactive activity to engage in
                                                                                                                     5. PROVIDE SPATIAL CHALLENGES WITH SOME SIMPLE “INTERIOR                                          INNOVATIVE HABITATS

 and will be aggressively promoted through our
                                                   is to hide healthy treats in different places throughout the
                                                   habitat. This simple, enriching activity can provide hours        DECORATING.”
                                                   of entertainment as pets search their environment for             We all benefit from a change of scenery, and pets are no exception! Rearranging                   PREMIUM CARE
                                                   their favorite treat. Always be sure to follow the feeding        elements of your animal’s habitat will provide it with mental enrichment and fun
                                                   guidelines on the packaging for their pet’s treat of choice
                                                   to avoid overfeeding.
                                                                                                                     spatial challenges. This can be as simple as putting a hideout or food dish in a new
                                                                                                                     location in the habitat. Pets will love this spatial challenge, and you will have just as
                                                                                                                     much fun watching them explore their “new” environment.
                                                                                                                                                                                                                   Coming this Spring! Learn more at www.enrich.pet.

 industry-leading newsletters and social media
 platforms.
                                                   How to Choose
 In addition, the care sheets will be compiled     a Dog Toy
 into a printed guide that will be distributed
 to Pet Business’s entire circulation with the
 December 2021 issue.                             In the not-too-distant past, there were primarily only two options when it came to dog toys—a ball or
                                                  a stick. Now, with the increased demand for both higher quality and a more unique variety, there are
                                                  seemingly countless toys available to please our furry friends. These endless options can be overwhelming,
                                                  but picking that perfect toy need not be as difficult as it might seem if you consider these factors:

                                                  WHAT TOY FEATURES EXCITE YOU AND YOUR DOG?                      HOW ROUGH IS YOUR DOG WHEN PLAYING WITH TOYS?
                                                  The first step in picking the right toy should be               While shopping for the perfect toy, it is important to keep in mind just
                                                  to assess your pup’s personality. Every toy has                 how destructive your dog can be. Some pets love to cuddle with their toys,
                                                  features that make it unique, and knowing your                  while others just love to tear them to shreds.
                                                  dog’s preferences can have a huge impact on                       ALWAYS Supervise Play—With any toy, pet owners should be sure to
                                                  their engagement with the product.                              keep an eye on their pup to observe their behaviors and ensure their safety.
                                                     Material—The type of material is the first                     NO Toy is Indestructible—There is a chance for any toy to become
                                                  thing your dog will feel when he interacts with                 damaged through wear and tear. Labeling any toy as indestructible would
                                                  the toy. Plush toys are great for dogs that love                be misleading.

     $3,500/year
                                                  to cuddle and are easily excited by squeaks and                   Stuffing or No Stuffing?—Some dogs love to pierce a toy for the sole
                                                  other interesting noises. Rope toys are always a                purpose of making it snow with stuffing. This can be cute, but also messy
                                                  great choice for dogs that love to play tug with                and problematic at times, especially if the dog likes to eat the stuffing.
                                                  their owners. Rubber or TPR toys are awesome
                                                  for both indoor and outdoor play and can be a                   IS THE TOY IDEAL FOR YOUR PUP?
                                                  great alternative for dogs that are a little more               There are many ways that manufacturers are starting to build toys
                                                  on the destructive side.                                        to make sure they are appropriate for various dogs.
                                                     Size—The size of the toy can have an                            Stitching & Seams—There are various and different stitching
                                                  effect on a dog’s willingness to play with it.                  methods that can be used to alter the composition of each toy. Certain
                                                  Sometimes, larger toys can be too much for                      stitching methods make toys more durable than others.
                                                  dogs with smaller jaws to handle. Conversely,                      Squeaker Placement—Depending on the size, stuffing and space
                                                  larger dogs may not be interested in a tiny toy,                within a toy, squeaker placement can have an effect on dogs and their
                                                  or it could even be a potential choking hazard.                 ability to play with a toy. It’s important to always make sure the squeakers
                                                     Types of Squeakers—The size, shape                           are accessible, spaced out and not hidden behind too much stuffing.
                                                  and type of any squeakers used in a toy can                        Safety Factors—Safety should be the top concerns when selecting                                                     FOLLOW ALONG ON HER QUEST
                                                  also be very important. For example, large, loud                a toy for your dog. With this in mind, look for products that are
                                                  squeakers are often a good choice for older dogs,               certified to be safe and non-toxic, to ensure that there are no threats
                                                  as they are easier to hear and easier to bite into.             to your furry family.                                                                                                                CO N N E CT W I T H U S !
                                                                                                                                                                                                                   WWW.ZIPPYPAWS.COM      @ZIPPYPAWS                      (909) 606-6094   SALES@ZIPPYPAWS.COM

                                                                                                                                                                                                                                                                                                          21
2021   OFFICIAL
       GLOBAL PET EXPO
       PUBLICATIONS

      is the
      EXCLUSIVE
      publisher for                                                                                                                                                                                                    March 21-23, 2018

       The most consistent, knowledgeable and dedicated team in the pet
      industry has partnered with Global Pet Expo for more than 15 years.
     Advertising in the Global Pet Expo publications will increase awareness
           of your brand and drive traffic to your booth at the show.

 OFFICIAL
 SHOW ISSUES:
 → Preview Guide
 → Show Map &
   Floor Plan
 → Show Directory          SHOW                                                                                                                                                          1                                SHOW
                                                                                                                                                                                                                                                                                                                                                                                                   2                                               SHOW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         3
                                                                                                                                                   GPE 2018 • PET BUSINESS–SHOW DAILY • 3/21/2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             THE MOST TRUSTED NAME IN THE PET INDUSTRY

                                                                                                                                                                                                                                                                                                                                                                                             DAY
                                                                                                                                                                                                                                                                                                            THE MOST TRUSTED NAME IN THE PET INDUSTRY
                                                                                                               THE MOST TRUSTED NAME IN THE PET INDUSTRY

                                                                                                                                                                                 DAY                                                                                                                                                                                                                                                                                                                                                                                                               DAY

                           DAILY
                               Page 4
                                                                        The Best of the Pet Industry,
                                                                                                                                                                                        DAY
                                                                                                                                                                     WEDNESDAY MARCH 21, 2018
                                                                                                              NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA
                                                                                                                                                                                                                          DAILY                                                                                                                        DAY                             THURSDAY MARCH 22, 2018
                                                                                                                                                                                                                                                                                                               NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA

                                                                                                                                                                                                                                                                                                                                        Pet Industry
                                                                                                                                                                                                                                                                                                                                                                                                                                                   DAILY                                                                                                                                                             DAY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  FRIDAY MARCH 23, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA

 → Show Dailies
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Pages 4, 6, 56, 58
                               Q&A: APPA’s Bob Vetere                                                                                                                                                                     Page 4, 6, 56, 58                                                                                                                                                                                                        Scenes from the Show Floor

                                                                                                                                                                                                                                                                                                                                        Evolution on Display
                                                                                                                                                                                                                          Scenes from the Show Floor

                                                                        All Under One Roof
                               Page 12
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Page 8
                               Today @ Global Pet Expo                                                                                                                                                                                                                                                                                                                                                                                             Today @ Global Pet Expo &
                               Page 16                                                                                                                                                                                    Page 8, 53                                                                                                                                                                                                               New Products Showcase Awards
                               Q&A: APPA’s Andrew Darmohraj             Welcome to Global Pet Expo, where everyone who’s anyone in the pet care market has gathered                                                       Today @ Global Pet Expo                                                                                        The dynamics impacting the ever-changing pet care market                                                  Page 10
                               Page 22                                  to celebrate and build upon the industry’s incredible success.                                                                                                                                                                                                   are impossible to miss here at Global Pet Expo 2018.                                                      New Program Promoting Bird
                               Worldwide Appeal                                                                                                                                                                           Page 10
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Ownership Takes Flight
                                                                        B Y M A R K K A L AY G I A N                                                                                                                      Q&A: PIDA’s Steve King                                                                                         B Y M A R K K A L AY G I A N
                               Page 24

                                                                       M                                                                                                                                                                                                                                                               R
                               A Silver Lining for                                                                                                                                                                                                                                                                                                                                                                                                 Page 12
                                                                                 y, how far we’ve come. It’s hard to believe that it was just                                                                                                                                                                                                    etail buyers found a show              deeper than it’s ever been.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Celebrating Retail Excellence
                               Brick-and-Mortars                                                                                                                                                                          Page 16                                                                                                                                                                                                                  Get With The Program
                                                                                 a little more than a decade ago when the inaugural edition                                                                                                                                                                                                      floor overflowing with op-               That is great news for pet
                               Page 28                                                                                                                                                                                    Unifying and Protecting the Re-
                                                                                 of Global Pet Expo changed the pet industry’s trade show                                                                                                                                                                                                        portunities as they bustled            specialty retailers, who continue                          Page 18
                               Add The Pet Effect to                                                                                                                                                                      sponsible Pet Industry                                                                                                                                                                                                   A Team-Oriented Approach
                                                                       landscape by combining two of the market’s most successful annual                                                                                                                                                                                                 in to start the first day of Global            to benefit from positive trends
                               Your Product Line
                               Page 32
                                                                       events—the PIDA PETS Show and The APPMA Show—into the                                                                                              Page 20                                                                                                        Pet Expo 2018. Featuring record                in pet owner demographics, but                             Page 22                                  Pet Business, Wholesalepet.com and the organizers of Global                              Best Overall Single-Store Retailer
                                                                       largest, most important gathering in the industry.                                                                                                                                                                                                                numbers of exhibitors and booths,              depend on key vendor relation-                             Be a Future-Focused Pet Brand
                               The Pet Industry is                                                                                                                                                                        5 Ways to Be a Retailer’s Dream                                                                                                                                                                                                                                   Pet Expo recognized eight outstanding pet retailers at Thursday’s                        Teca Tu - A Pawsworthy Pet Emporium - Santa Fe, NM
                                                                         Global Pet Expo, and the pet industry, have both grown phenomenal-                                                                               Partner                                                                                                        this year’s show is a testament                ships to keep up with the evolving
                               Going to Washington                                                                                                                                                                                                                                                                                                                                                                                                 Page 24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Retailer Excellence Awards presentation.                                                 Best Overall Multi-Unit Retailer (2-10 Stores)
                                                                       ly since that first edition in 2005, which featured 2,049 booths housing                                                                                                                                                                                          to the ongoing strength of an in-              demands of shoppers.                                       Can We Talk About Your Photography?                                                                                               Agri Feed Pet Supply - Knoxville, TN
                               Page 36                                                                                                                                                                                                                                                                                                                                                                                                                                                      BY MICHELE TYMANN
                                                                       around 700 exhibiting companies focused on American pet owners,                                                                                    Page 24                                                                                                        dustry that is expected to surpass                “The industry continues to

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           B
                               Bring the Power of Data                                                                                                                                                                                                                                                                                                                                                                                             Page 28                                                                                                                           Best Overall Multi-Unit Retailer (10+ Stores)
                               Into Your Store
                                                                       who spent just a little more than $36 billion on their animal companions                                                                           Hosting How-Tos                                                                                                $70 billion in sales this year.                grow,” says Tom Wien, marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                   HR Hacks                                        entley’s Pet Stuff, Agri Feed Pet Supply and Teca Tu - A Pawsworthy Pet           Bentley’s Pet Stuff - Lincolnshire, IL
                                                                       that year. Fast-forward to today, a year after pet owners spent nearly                                                                                                                                                                                               “The industry is in the best                director for Cardinal Laboratories                                                                         Emporium took the top honors at the seventh-annual Retailer Excellence
                               Page 40                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Best Live Animal Retailer
                                                                       $70 billion on their pets, attendees will find more than 1,100 exhibitors                                                                          Page 28                                                                                                        place it’s been in for a long time,”           Inc. (booth #2455). “Of course,                            Page 32                                         Awards presentation. Part of Thursday’s Pet Industry Breakfast, the awards
                               Don’t End Up in the                                                                                                                                                                                                                                                                                                                                                                                                 Retailing is Not Third Grade Math
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Jungle Bob’s Reptile World - Selden & Oakdale, NY
                               DOL Doghouse
                                                                       occupying more than 3,500 booths at this year’s show, making it the                                                                                What Women Want                                                                                                says Mark Hirschberg, president                some of that is because of the                                                                     ceremony was hosted by Pet Business magazine and the organizers of Global Pet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Best Multi-Service Retailer
                                                                       biggest Global Pet Expo yet.                                                                                                                                                                                                                                      of Multipet International (booth               economy, but it is largely driven                          Page 34                                 Expo, and was sponsored by WholesalePet.com.
                               Page 44                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Woof! Orlando - Orlando, FL
                                                                         It’s no coincidence that the pet care market and its premier trade                                                                               Page 34                                                                                                        #3535), noting that the variety                by the growing pet ownership                               Orlando Attractions                        “We’re just so proud to be able to sponsor and support not just the winners, but the
                               What You Track Grows                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Merchandising & Store Design Excellence
                                                                       show have experienced a similar growth arc over the past 13 years. It                                                                              Wine & Dine                                                                                                    of suppliers participating in the              trend.”
                               Page 48                                                                                                                                                                                                                                                                                                                                                                                                             Page 42                                 entire independent [pet retailer] channel,” said Chris Avery, CEO of WholesalePet         Riverfront Pets - Wilmington, DE
                                                                       is testament to the powerful role that Global Pet Expo has played in                                                                                                                                                                                              pet care market is broader and                    Wien points to Millennials, in
                               One-Handed Shopping                                                                                                                                                                                                                                                                                                                                                                                                 2019 Global Pet Expo Hotel List         .com. “They are the lifeblood of the industry.”                                           Customer Service Excellence
                                                                       driving the success of the industry and its players—one that is echoed                                                                             Page 40
                                                                                                                                                                                                                                                                                                                                                                                                  continued on page 54                                                                        Each year, the Retailer Excellence Awards recognize outstanding independent pet        Bay State Pet & Garden Supply - Taunton, MA
                               Page 50                                 over and over by pet product manufacturers and retailers alike.                                                                                    Industry News and New Products                                                                                                                                                                                           Page 44
                               Industry News and New Products                                                                                                                                                                                                     [From top] The Multipet International team poses with adoptable puppies from Florida Little Dog Rescue. The Halo, Purely for Pets team is teaching retailers                     Industry News and New Products          specialty retailers in a variety of categories. The list of winners in 2018 includes:     Community Service Excellence
                                                                         “Global Pet Expo is an important event because it’s the biggest                                                                                                                          why a whole food approach to nutrition is the healthiest option for pets. The Fetch...for pets! team is showcasing extensions of the company’s popular branded                                                                                                                                                     Natural Pawz - Spring, TX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     continued on page 54
                                                                                                                       continued on page 58                                                                                                                       pet lines, including new Burt’s Bees grooming tools and oral care products.

                                   THE #1 BRAND IN PET BEHAVIOR                                                                                                                                                               THE #1 BRAND IN PET BEHAVIOR                                                                                                                                                                                             THE #1 BRAND IN PET BEHAVIOR
                                   MANAGEMENT JUST GOT BETTER!                                                                                                                                                                MANAGEMENT JUST GOT BETTER!                                                                                                                                                                                              MANAGEMENT JUST GOT BETTER!
                                        Ve t e r i n a r i a n r e c o m m e n d e d                                                                                                                                               Ve t e r i n a r i a n r e c o m m e n d e d                                                                                                                                                                             Ve t e r i n a r i a n r e c o m m e n d e d
                                        F a s t e r & l o n g e r - l a s t i n g d i ff u s e r s y s t e m                                                                                                                       F a s t e r & l o n g e r - l a s t i n g d i ff u s e r s y s t e m                                                                                                                                                     F a s t e r & l o n g e r - l a s t i n g d i ff u s e r s y s t e m
                                        Proven to help reduce urine marking,                                                                                                                                                       Proven to help reduce urine marking,                                                                                                                                                                                     Proven to help reduce urine marking,
                                        destructive scratching, and multi- cat                                                                                                                                                     destructive scratching, and multi- cat                                                                                                                                                                                   destructive scratching, and multi- cat
                                        tension in the home                                                                                                                                                                        tension in the home                                                                                                                                                                                                      tension in the home

                                   VI S IT CO M FO RT ZO N E I N B O OT H # 2 1 01                                                                 W W W. C O M F O R T Z O N E . C O M                                       VI S IT CO M FO RT ZO N E I N B O OT H # 2 1 01                                                                         W W W. C O M F O R T Z O N E . C O M                                                             VI S IT CO M FO RT ZO N E I N B O OT H # 2 1 01                                                         W W W. C O M F O R T Z O N E . C O M

                            CV1,58_D1_cover.prep.indd 1                                                       PET18SD01_CV1r5                                                                         3/8/18 2:20 PM
                                                                                                                                                                                                                                                                                                         PET18SD2_CV1r1                                                                                                                                                                                                   PET18SD3 _CV1r1
                                                                                                                                                                                                                        D2_COVER.prep.indd 1                                                                                                                                                                                   3/21/18 7:08 PM   D3_COVER.prep.indd 1                                                                                                                                                                     3/22/18 6:13 PM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 22
2021OFFICIAL
    GPE PREVIEW

                                                              The OFFICIAL GLOBAL PET EXPO PREVIEW GUIDE
                                                              is your opportunity to showcase your products to thousands
                                                              of buyers weeks before the show. Highlighting the latest and
                                                              greatest products that will be found in the aisles of Global Pet Expo
                                                              2021, the Preview Guide is an essential resource for attendees to
                                                              planning make the most of their time on the show floor.

                                                              GLOBAL PET EXPO
                                                              PREVIEW GUIDE DISTRIBUTION:
                                                              • Inserted in the February issue of Pet Business,
                                                                which mails to 27,000+ qualified readers.
                                                              • Mailed by show organizers to a select list of
                                                                high-value buyers several weeks prior to the show.
                                                              • Email blasted to approximately 19,000 subscribers,
                                                                as well as Global Pet Expo’s pre-registered buyers.
 ADVERTISING RATES                                            • Distributed to buyers at the show’s registration area.
 FULL PAGE: . ....................................$2,200
 1/2 PAGE: ......................................... $1,500
 PRODUCT SHOWCASE: ......................... $750
 SPECIAL POSITIONS
 COVER IV:......................................... $3,750
 COVER III: ........................................ $2,700
 COVER II: .........................................$3,250
 PAGE 3:.............................................$2,950                  P.L.A.Y. PET LIFESTYLE AND YOU
                                                                             Keep your furry customers busy with P.L.A.Y.’s Globetrotter
 AD MATERIAL SIZES                                                           plush toy collection featuring exciting new crunchy sounds!
                                                                             These adventurous toys feature eco-friendly stuffing, AZO-free
 FULL PAGE (LIVE AREA) ........................ 7”W X 10”H                   dyes, and are machine washable.
 FULL TRIM SIZE ..........................7.875” X 10.8125”                                    www.PetPLAY.com
 FULL PAGE BLEED......................... 8.125” X 11.0625”                                        Booth 4855
 SPREAD (LIVE AREA)....................15.25” X 10.3125”                                            (ACTUAL SIZE)

 SPREAD TRIM .............................. 15.75” X 10.8125”
 SPREAD BLEED .................................16” X 11.0625”
 1/2 PAGE HORIZONTAL...........................7” X 4.875”

                AD CLOSING: JANUARY 7, 2021                             MATERIALS DUE: JANUARY 11, 2021
                                                                                                                                              23
OFFICIAL
2021   GLOBAL PET EXPO
       SHOW DIRECTORY

                                              Pet Business presents the 2021 OFFICIAL GLOBAL
                                              PET EXPO DIRECTORY. This comprehensive directory
                                              features exhibitor listings, a detailed show schedule and a city
                                              guide, including hotel and restaurant information. Attendees
                                              rely on the Show Directory to make the most of their time
                                              on the show floor and use it as a reference guide to contact
                                              exhibitors for post-show follow up.
                                                 Have your company stand out from the crowd.
                                              Advertising in the 2021 Official Global Pet Expo Show
                                              Directory is your best opportunity to make a lasting
                                              impression on more than 7,000 attendees during and after
                                              the show. The Show Directory will be distributed in the
                                              registration area.

  ADVERTISING RATES                       ADVERTISING MATERIAL SIZES
  FULL PAGE...................$2,500
                                          FULL PAGE (LIVE AREA)                   8.5”W X 10.375”H
  1/2 PAGE...................... $1,850
                                          FULL PAGE TRIM		9” X 10.875”
  1/3 PAGE...................... $1,500
                                          FULL PAGE BLEED		9.25” X 11.125”
  SPECIAL POSITIONS
                                          SPREAD TRIM		18” X 10.875”
  COVER IV ....................$3,950
  COVER III.....................$2,950    SPREAD BLEED		18.5” X 11.125”
  COVER II......................$3,500
                                          1/2 PAGE HORIZONTAL                     7.3125” X 4.75”
  PAGE 3........................$3,200
                                          1/2 PAGE ISLAND		4.625” X 7.75”

                                          1/3 PAGE HORIZONTAL                     4.625” X 4.75”

                                          1/3 PAGE VERTICAL                       2.375” X 9.75”

        AD CLOSING: FEBRUARY 23, 2021            MATERIALS DUE: FEBRUARY 25, 2021

                                                                                                            24
2021       GPE
           SHOW MAP

                                                        Special
                                                                                                                                                                                                                                                                                                                                              SHUTTLE BUS SCHEDULE
                                                                                                                                        Global Pet Expo Academy Seminars at a Glance                                                                                                                                                          Wednesday, March 20
                                                                                                                                                                                                                                                                                                                                                         7:00 am - 8:00 am
                                                                                                                                                                                                                                                                                                                                                         8:00 am- 10:30 am
                                                                                                                                                                                                                                                                                                                                                                                       Every 15-20 minutes
                                                                                                                                                                                                                                                                                                                                                                                       Every 10-15 minutes
                                                                                                                                                                        This year’s Global Pet Expo Academy brings you more than                                                                                                                         10:30 am- 4:00 pm             Every 30 minutes *
                                                                                                                                                                                                                                                                                                                                                         4:00 pm - 6:30 pm             Every 10-15 minutes
                                                                                                                                                                             30 educational seminars that you can attend for FREE.                                                                                                                       6:30 pm - 8:00 pm             Every 30 minutes *

                                                         Events
                                                                                                                                                                                                                                                                                                                                              Thursday, March 21
                                                                                                                                                                                                                                                                                                                                                         7:00 am - 8:00 am             Every 15-20 minutes
                                                                                                                      Tuesday, March 19                                                    4:00 PM - 5:15 PM                                                     1:00 PM - 2:15 PM

                                       AD      AD
                                                                                                                                                                                                                                                                                                                                                         8:00 am- 10:30 am             Every 10-15 minutes
                                                                                                                      1:00 PM - 4:30 PM                                                    Creative Old School Marketing to Lure Customers In!                   How Public Relations Can Elevate Your Pet Business                                      10:30 am - 4:00 pm            Every 30 minutes *
                                                                                                                      Power Merchandising 1 & 2

                                    SINGLE SINGLE
                                                                                                                                                                                           Room W203B                                                            Room W204A                                                                              4:00 pm - 6:30 pm             Every 10-15 minutes
                                                                                                                      Room W203B                                                                                                                                                                                                                         6:30 pm - 8:00 pm
                                                                                                                                                                                                                                                                                                                                                                                        Cardinal
                                                                                                                                                                                                                                                                                                                                                                                       Every 30 minutes *

                                                                                                                                                                                                                                                                                                                                                                                                                                           SINGLE    AD
                                                                                                                                                                                           4:00 PM - 5:15 PM                                                     2:30 PM - 3:45 PM

                                                                                                                                                                                                                                                                                                                                                                                                                                                  SINGLE
                                                                                                                                                                                                                                                                                                                                                                                                                                              AD
                                                                                                                                                                                                                                                                                                                                              Friday, March 22

                                      HERE    HERE    Global Pet Expo Networking Reception
                                                                                                                      1:00 PM - 4:30 PM
                                                                                                                      Getting “Click-Minded”
                                                                                                                      Customers to Shop in Your Brick-and-Mortar Store
                                                                                                                      Room W204A
                                                                                                                                                                                           Open-to-Buy, Explained in Simple, Human Terms
                                                                                                                                                                                           Room W204A

                                                                                                                                                                                           Thursday, March 21
                                                                                                                                                                                                                                                                 Want to Deliver Excellent Customer Service? It’s Simple—Become a
                                                                                                                                                                                                                                                                 Better Boss!
                                                                                                                                                                                                                                                                 Room W203B
                                                                                                                                                                                                                                                                                                                                                         7:00 am - 8:00 am
                                                                                                                                                                                                                                                                                                                                                         8:00 am - 10:30 am
                                                                                                                                                                                                                                                                                                                                                         10:30 am - 6:30 pm
                                                                                                                                                                                                                                                                                                                                                                                       Every 15-20 minutes
                                                                                                                                                                                                                                                                                                                                                                                       Every 10-15 minutes
                                                                                                                                                                                                                                                                                                                                                                                       Every 30 minutes *

                                                                                                                                                                                                                                                                                                                                                                                                                                             HERE   HERE
                                                      Wednesday, March 20, 6:00 PM - 7:30 PM                                                                                               9:00 AM - 10:15 AM                                                    2:30 PM - 3:45 PM
                                                                                                                                                                                                                                                                                                                                              *Departs convention center on the hour and half-hour. Schedule may vary due to traffic &
                                                                                                                                                                                                                                                                                                                                              weather conditions. Last bus leaves from hotel 30 minutes prior to end time with no return
                                                      Registration Concourse, Level One                               Wednesday, March 20                                                  How to Get Along with Difficult People (and Pets!) by Understanding   What’s Your Time Worth?                                                      service. Transportation Managed By: Production Transport

                                    PANEL PANEL
                                                      Orange County Convention Center                                 9:00 AM - 10:15 AM                                                   Natural Behavioral Styles                                             Room W204A
                                                                                                                                                                                                                                                                                                                                              HOTEL                                              ROUTE 1 – pickup (Red)

                                                                                                                                                                                                                                                                                                                                                                                                                                           PANEL PANEL
                                                      Sponsored by PAL - Pets Add Life                                Marketing & Sales Strategy For Your Business                         Room W203B
                                                         Business is built by                                         Room W204A                                                                                                                                 4:00 PM - 5:15 PM                                                            Clarion Inn & Suites Convention Center             Curbside on Hawaiian Court
                                                                                                                                                                                           9:00 AM - 10:15 AM                                                    Games People Play: Selling Skills Become Fun                                 Days Inn Convention Center                         Curbside on Hawaiian Court
                                                      relationships, and we want
                                                                                                                      9:00 AM - 10:15 AM                                                   Pricing for Profit-—Retail Strategies & Pricing Models to Maximize    Room W204A                                                                   Hilton Orlando                                     Group Arrival/Departure Area
                                                      you to have every opportunity                                   The Leadership Wisdom of Dogs: How To Get A Leg Up At Work           Every Transaction
                                                      to meet everyone at the show.                                   Room W203B                                                           Room W204A                                                            4:00 PM - 5:15 PM                                                            HOTEL                                             Route 2 – pickup (Blue)
                                                      Our fabulous FREE Networking                                                                                                                                                                               Merchandising Success Panel: Store Design That Surprises                     Courtyard Convention Center                       Curbside on Austrian Court

                                    Example Example
                                                      Reception gives you the time and place to rub elbows with       10:30 AM - 11:45 AM                                                  10:30 AM - 11:45 AM                                                   Room W203B                                                                   Embassy Suites Jamaican Court                     Curbside on Jamaican Court
                                                                                                                      Getting Closer to the Customers at Your Pet Store: Ways to Enhance   Get More Cash Out of Your Business By Doing Three Things                                                                                           Sonesta ES Suites                                 Curbside on Austrian Court

                                                                                                                                                                                                                                                                                                                                                                                                                                           Example Example
                                                      people you might never have another opportunity to meet.        Customer Loyalty in 2019                                             Room W203B                                                            Friday, March 22
                                                      Have a drink, some eats and mix it up with new friends          Room W204A                                                                                                                                 Winning Secrets from Retailer Excellence Award Winners                       HOTEL                                             Route 3 – pickup (Yellow)
                                                      and old.                                                                                                                             10:30 AM - 11:45 AM                                                   Room W204A                                                                   Avanti Resort                              Curbside on International Drive
                                                         No registration is required, but please wear your badge      1:00 PM - 2:15 PM                                                    Like.Follow.Share                                                                                                                                  Embassy Suites Orlando International Drive I-Ride Trolley Stop 17 on
                                                                                                                      Email is Not Dead: The #1 Driver of Retail Sales is Still Email      Room W204A                                                            10:30 AM - 11:45 AM                                                                                                       International Drive
                                                      to the event.
                                                                                                                      Marketing                                                                                                                                  Alexa is Playing Fair, and She is Playing to Win—How to Beat the             Rosen Inn Pointe Orlando                   Curbside on International Drive
                                                                                                                      Room W204A                                                           10:30 AM - 11:45 AM                                                   Internet                                                                     Rosen Plaza                                Curbside on International Drive
                                                      Retailer Round Table Discussions                                                                                                     Feline Nutrition Truths                                               Room W204A
                                                      & Retailer Excellence Awards Ceremony                           1:00 PM - 2:15 PM                                                    Room W204A                                                                                                                                         HOTEL                                             Route 4 – pickup (Green)
                                                                                                                                                                                                                                                                                                                                              Castle Hotel                                     Curbside on Universal
                                                      Thursday, March 21, 7:30 AM - 9:00 AM                           Get the Right Things Done: The Par Strategy                                                                                                10:30 AM - 11:45 AM
                                                                                                                                                                                                                                                                                                                                              Crowne Plaza Universal                           Curbside on Universal
                                                      Room W206
                                                                                                                      Room W203B                                                           12:00 PM - 12:45 PM                                                   Feline Nutrition Truths
                                                                                                                                                                                           NEW! Pet Store Pro Power Session! Employee Training Made Simple       Room W203B                                                                   Fairfield Inn & Suites Orlando International Dr. Curbside on Universal
                                                         Start the day                                                2:30 PM - 3:45 PM                                                    Room W204A                                                                                                                                         Hampton Inn Convention Center                    Curbside on Universal – In front
                                                      with a healthy                                                  Marketing with a Cause                                                                                                                     *See the Official Global Pet Expo Show Directory for full seminar descrip-                                                      of Springhill Suites
                                                      buffet breakfast                                                Room W203B                                                           1:00 PM - 2:15 PM                                                     tions.                                                                       Homewood Suites I-Drive                          Curbside on Universal – In front
                                                                                                                                                                                           Grooming Boutique Merchandising                                                                                                                                                                       of Springhill Suites
                                                      while outstanding
                                                                                                                      2:30 PM - 3:45 PM                                                    Room W203B                                                                                                                                         Hyatt Place Convention Center                    Curbside on Universal – In front
                                                      pet specialty stores                                                                                                                                                                                                                                                                                                                       of Springhill Suites
                                                                                                                      Store Design Secrets for Pet Stores
                                                      are honored with                                                Room W204A                                                                                                                                                                                                              Residence Inn Convention Center                  Curbside on Universal – In front
                                                      the Eighth-Annual                      March 20-22, 2019                                                                                                                                                                                                                                                                                   of Springhill Suites
                                                      Retailer Excellence                                                                                                                                                                                                                                                                     Springhill Suites Convention Center              Curbside on Universal
                                                                                                                                                                                                                                                                                                                                              Wyndham Orlando Resort                           Convention Center Entrance
                                                      Awards. Then, after
                                                      the awards ceremony, stick around for our NEW Retailer                                                                                                                                                                                                                                  HOTEL                                              Route 5 – pickup (Orange)
                                                      Roundtable Discussions, where expert Global Pet Expo                                                                                                                                                                                                                                    Fairfield Inn & Suites Orlando at SeaWorld Curbside on International Drive
                                                      Academy speakers will facilitate peer-to-peer roundtable                                                                                                                                                                                                                                                                               at I-Ride Trolley Stop
                                                      conversations about the hottest topics impacting pet                                                                                                                                                                                                                                    Four Points Convention Center                         Front Entrance
                                                      product retailers. You’re guaranteed to leave                                                                                                                                                                                                                                           Hilton Grand Vacations Club at SeaWorld           Curbside on Sea Harbor
                                                      with practical, actionable business-building ideas and                                                                                                                                                                                                                                                                                        at Guard House
                                                                                                                                                                                                                                                                                                                                              Residence Inn at SeaWorld                         Front Entrance
                                                      valuable new connections with your peers.
                                                                                                                                                                                                                                                                                                                                              Springhill Suites at SeaWorld                     Curbside on International Drive
                                                         No registration is required but please wear your badge                                                                                                                                                                                                                                                                                     at I-Ride Trolley Stop
                                                      to the event.
                                                                                                                                                                                                                                                                                                                                              HOTEL                                             Route 6 – pickup (Pink)

                                        AD     AD     New Products Showcase
                                                      Awards Ceremony
                                                                                                                                                                                                                                                                                                                                              Doubletree by Hilton Orlando at Seaworld
                                                                                                                                                                                                                                                                                                                                              Hilton Garden Inn Orlando at SeaWorld
                                                                                                                                                                                                                                                                                                                                              Renaissance Orlando Resort
                                                                                                                                                                                                                                                                                                                                                                                                Front Entrance
                                                                                                                                                                                                                                                                                                                                                                                                Curbside on Westwood
                                                                                                                                                                                                                                                                                                                                                                                                North Entrance

                                                                                                                                                                                                                                                                                                                                                                                                                                                     AD
                                                      Thursday, March 21, 5:00 PM - 6:00 PM

                                       HERE   HERE    Show Floor in New Products Showcase
                                                         If you really want to be up on new trends and hot
                                                                                                                                                                                                                                                                                                                                              HOTEL
                                                                                                                                                                                                                                                                                                                                              Las Palermas Hilton Vacation Club
                                                                                                                                                                                                                                                                                                                                                                                                Route 7 – pickup (Purple)
                                                                                                                                                                                                                                                                                                                                                                                                Front Entrance                                AD
                                                                                                                                                                                                                                                                                                                                                                                                                                           SINGLE SINGLE
                                                                                                                                                                                                                                                                                                                                              Vista Cay Resort by Millenium                     By the Water Fountain
                                                      products for 2019, make a plan to attend the annual New

                                                                                                                                                                                                                                                                                                                                                                                                                                             HERE  HERE
                                    SINGLE SINGLE                                                                                                                                                  TRIPLE
                                                      Products Showcase Awards Presentation.                                                                                                                                                                                                                                                  HOTEL                                             Route 8 – pickup (Grey)
                                                         Each year, more and more manufacturers wait to launch                                                                                                                                                                                                                                Westgate Lakes Resort and Spa                     Front Entrance
                                                      their new products in the New Products Showcase so they
                                                                                                                                                                                                                                                                                                                                              The following hotels are within walking distance of the Orange County Convention
                                                      have a chance to win first place in the Best in Show contest.                                                                                                                                                                                                                           Center and are not serviced by the shuttle: Hyatt Regency Orlando, The Rosen Centre.
                                                      The media attention our awards get is incredible and long                                                                                                                                                                                                                                     Attendees with impaired mobility who require special transportation should
                                                      lasting.                                                                                                                                                                                                                                                                                      make advance arrangements with the Production Transport supervisor 60

                                                                                                                                                                                                     AD
                                                                                                                                                                                                                                                                                                                                                                                                                                           PANEL PANEL
                                                         Nine winners will receive a Best in Show award in the                                                                                                                                                                                                                                minutes prior to pick up, please call 310-466-4699. Information on this schedule

                                    PANEL PANEL
                                                                                                                                                                                                                                                                                                                                              is subject to change without prior notice and any fluctuations in traffic conditions.

                                                                                                                                                                                                   PANEL
                                                      following categories: Aquatics, Bird, Boutique, Cat, Dog,
                                                      Natural Pet, Small Animal, Reptile and Point-of-Purchase
                                                      Display.                                                                                                                                                                                                                                                                                AIRPORT SHUTTLE                                          Express Service to Orlando Int’l
                                                                                                                                                                                                                                                                                                                                                                                                       Airport from Orange County

                                                                                                                                                                                                    HERE
                                                                                                                                                                                                                                                                                                                                                                                                       Convention Center
                                                                                                                                                                                                                                                                                                                                              THURSDAY 11:30 am - 6:30 pm
                                                      APPA Young Professionals Education                                                                                                                                                                                                                                                      FRIDAY 11:30 am - 6:00 pm
                                                      Breakfast

                                                                                                                                                                                                                                                                                                                                                                                                                                           Example Example
                                                                                                                                                                                                                                                                                                                                              TICKETS: $20.00 per person (Cash Only)
                                                      Friday, March 22, 7:45 AM - 9:00 AM

                                    Example Example                                                                                                                                                Example
                                                                                                                                                                                                                                                                                                                                              Shuttle departs on the hour & half-hour. Advance purchase recommended.
                                                      Room W209                                                                                                                                                                                                                                                                               Purchase tickets at the Shuttle Information Desk.
                                                         For the very first time, the APPA

                                                                                                                                                                                                                                                                                                                                              SAVE THE DATE
                                                      Young Professionals will host a special
                                                      education session and breakfast featuring
                                                      dynamic speaker Connor Lokar. Lokar is
                                                      a program economist at ITR Economics
                                                      with an ability to relate to the next
                                                      generation of business leaders. He
                                                      provides economic consulting
                                                      services for businesses, trade
                                                      associations and Fortune 500
                                                      companies. The APPA Young
                                                      Professionals’ mission is to
                                                      promote career path development                                                                                                                                                                                                                                                                                         February 26-28, 2020
                                                      of young professionals in the pet industry through
                                                      networking opportunities.

                                    The Official Global Pet Expo Show Map is an easy, quick-reference map
                                    distributed at the buyer registration area of the expo and features
                                    the floor plan, exhibitor listings and booth numbers. This fold-out
                                    guide also includes a schedule of special events and Global Pet
                                    Expo Academy seminars, as well as the official shuttle schedule for
                                    getting to and from the show.
                                       Distributed in the registration area at the show, the Official
                                    Global Pet Expo Show Map is one of the most important
                                    destinations for your company’s message during Global Pet
                                    Expo. Don’t miss your chance to help attendees get where they
                                    need to be!

 ADVERTISING MATERIAL SIZES
 SINGLE PANEL                                                                                                     advertising rates
 LIVE AREA               3.175”W X 7.9375”H
                                                                                                                  BACK COVER $6,000
 SINGLE PANEL TRIM       3.675” X 8.4375”
                                                                                                                  TRIPLE PANEL $6,000
 SINGLE PANEL BLEED      3.925” X 8.675”                                                                          SINGLE PANEL $3,000

          AD CLOSING: FEBRUARY 25, 2021               MATERIALS DUE: MARCH 1, 2021

                                                                                                                                                                                                                                                                                                                                                                                                                                                             25
2021               OFFICIAL
                   GLOBAL PET EXPO
                   SHOW DAILIES

                                                                                               Advertising in the Global Pet Expo Show Daily is a
                                                                                               great way to ensure maximum exposure at Global Pet
                                                                                               Expo. Each issue of the Show Daily offers attendees
                                                                                               at Global Pet Expo the opportunity to read all about
                                                                                               show news and events within hours of when they
                                                                                               happen. Pet Business will publish three show dailies,
                                                                                               one for each morning of the show, and distribute them
                                                                                               to attendees as they arrive on the show floor.
                                                                                                 In addition, a digital version of each issue of the
                                                                                               Show Daily will be emailed to registered buyers at
                                                                                               Global Pet Expo, as well as approximately 19,000
                                                                                               Pet Business subscribers.

 ADVERTISING MATERIAL SIZES
 FULL PAGE (LIVE AREA)            10.625”W X 14.5”H
 FULL PAGE TRIM                    10.875” X 14.75”
 FULL PAGE BLEED                        11.125” X 15”     ADVERTISING RATES                                          special advertising
 SPREAD LIVE AREA                   20.75” X 13.75”       Rates are for all three days                               opportunities
 SPREAD TRIM                         21.75” X 14.75”      FULL PAGE . ..................................$4,300       COVER WRAP ................................ $6,850
                                                          JUNIOR PAGE . .............................. $3,550        FRONT COVER STRIP...................... $5,200
 SPREAD BLEED                          22.25” X 15”
                                                          1/2 PAGE ....................................... $3,250    2 PAGE INSERT ............................. $5,750
 JUNIOR PAGE                       7.875” X 10.875”
                                                          1/3 PAGE ....................................... $2,750    4 PAGE INSERT ............................. $7,200
 1/2 PAGE HORIZONTAL                   10” X 6.375”
                                                          1/9 PAGE .........................................$1,100
 1/2 PAGE VERTICAL                          5” X 13”
                                                          COVER POSITIONS                                            digital show dailies
 1/3 PAGE HORIZONTAL                  6.375” X 6.5”
                                                          COVER IV ......................................$6,800      TOP BANNER..................................$4,000
 1/9 PAGE SHOWCASE— HIGH-RES, 300 DPI IMAGE                                                                          BLOW-IN AD................................... $3,000
 PLUS MAXIMUM 50 WORDS OF TEXT, MAX 5 WORD HEADLINE AND
                                                          COVER III........................................$5,100
 CONTACT INFORMATION.                                     COVER II ...................................... $5,250     BUTTON AD....................................$2,000

                                                          PAGE 3............................................$4,750   EXCLUSIVE SPONSORSHIP*............$8,000
 digital show dailies
 advertising material sizes
 top banner ad                      520 X 85 pixels                  *EXCLUSIVE SPONSORSHIP INCLUDES ALL POSITIONS ABOVE, PLUS A BANNER IN THE SHOW
                                                                     DAILY EMAIL BLAST TO SHOW ATTENDEES
 button ad                          150 X 120 pixels

               AD CLOSING: MARCH 1, 2021                                      MATERIALS DUE: MARCH 3, 2021
                                                                                                                                                                 26
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