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MEDIA KIT
First published in 1969, the
Disneyland Resort Line is the
espite the snow that will gently fall
over the audience, the ice spikes
that will jut out of the stage and
the ice crystal chandelier that will sparkle
overhead, “Frozen – Live at the Hyperion” is
a story of love and acceptance that will warm
longest-running employee
audiences’ hearts when it premieres May 27
in Disney California Adventure Park.
In adapting the wildly successful animated
film for the stage, it was important to
the creative team to capture the heart
of the original but tell the story in a
publication in The Walt Disney
fresh, authentic way. “Disney's level of
commitment to creating high-caliber
artistry is off the charts. The idea that any
of the productions are ‘just a theme park
show’ doesn’t exist,” said show writer Chad
Beguelin, who also wrote “Aladdin – A
Company — produced by
Musical Spectacular,” which played at the
Hyperion for 13 years, as well as “Aladdin”
for Broadway. “The emphasis is always on
story and character first. If we don’t care
about [the characters’] journey, all the
bells and whistles won’t matter. … That’s
cast members for cast members.
one thing that every executive and creative
working on these shows understands.”
To create the theatrical adaptation for the
stage, it took more than 1,000 costumes
— from ball gowns to troll garb — 211 new
lighting fixtures (many using cutting-edge
technology to autonomously track actors
as they move), an enveloping “Aurora
Borealis” curtain that uses almost 45,000
square feet of custom-dyed fabric, 20 video
canvases and a 44,000-pound LED wall.
The orchestra that recorded the music for
the show was comprised of 65 of the top
musicians in Los Angeles.
Then there are the seven pairs of doors
onstage (faithfully re-created from the
animated feature), which represent the
main metaphor of the adaptation, explained
Executive Producer Dana Harrel. “The
idea that Elsa hides behind doors, Anna’s
constantly knocking on the door, trying to
get through. … The door closes between them
when they’re children and then it finally
opens up and they can come together.” In
fact, the song “Love is an Open Door” is
used at the end of the production as a way
for the sisters to celebrate their rekindled
relationship — proving in a show-stopping
finale that Anna found the love she was
looking for not in a suitor, but in her sister.
Cont'd on page 8
5 • The Disneyland Resort LINE
The most
Disney California
Dazzling
Adventure Park
In Disney California Adventure Park,
Olaf’s Snow Fest is back. And the
Redwood Creek Challenge Trail will be
sparkling for the holidays, as well.
time of the year “Campers will enjoy trees that have been
decorated by the rangers and witness
the trees along the challenge trail come
By Taylor Atkins to life at night with jars of fireflies,” said
Resort Enhancement Manager Dawn
“The Merriest Place on Earth” shines Keehne. “In the Pacific Wharf area,
New this year, Santa the township has decorated Boudin's
bright for the holidays as seasonal Claus will be greeting Bakery, Lucky Fortune Cookery, Rita's
his woodland friends and and Cocina Cucamonga. There is even
favorite attractions, entertainment and Guests in a new setting in a fun new Christmas tree that will be
Critter Country. afloat in the lagoon.”
more return to the Disneyland Resort
The Buena Vista Street Community
Bell Ringers can be heard daily, and in
during the Diamond Celebration. Disneyland Park Paradise Pier, Disney ¡Viva Navidad!
— a festive celebration inspired by the
In Disneyland Park, the classic “it’s spirit of Latino culture and traditions
a small world” Holiday illuminates — returns. Both “World of Color –
Fantasyland, Haunted Mansion Winter Dreams” and World of Color
Holiday continues to celebrate its – Celebrate!” will be shown nightly;
15th spooktactular season and holiday Guests can select the show they would
voyages are setting sail at the Jingle like to view when they pick up their
Cruise. This year the holiday decor Disney Fastpass ticket or check-in for
is blended with the dazzle of the their dining package.
Diamond Celebration, including the
sparkling Sleeping Beauty Castle.
Diamond Celebration crests adorn the Downtown Disney District
traditional lamppost holiday wreaths
and the decorations on the Main Street, In the Downtown Disney District,
U.S.A., Christmas tree are inspired by Guests can skate over to Olaf’s Frozen
the celebration. Ice Rink and the Winter Village of
specialty holiday shopping chalets. In
More entertainment than ever before is Disney’s Grand Californian Hotel & Spa,
being offered this year with the “Paint a unique 7 ½-foot-tall “gingerbread
the Night” parade and “Disneyland hotel” with special holiday treats
Forever” fireworks continuing — plus for sale will delight Guests as they enter
the return of the popular “A Christmas the lobby.
Fantasy” parade (with more “Toy Story”
characters helping Santa in the Toy
Factory unit).
Stay up to date on all the holiday fun!
Keep an eye on now.disney.com for seasonal Cast Member
impacts, and for more information on holiday offerings,
visit The Hub >> Now Showing >> Holidays.
D F
6 • The Disneyland Resort LINE The Disneyland Resort LINE • 7
OCTOBER 1, 2015 • VOLUME 47 • ISSUE 19
Find your happy place, for less.
20% off
AT&T wireless plans.1
Qualified Cast Members can receive a discount on
the monthly service charge of qualified plans1 and
30% off select accessories.2 For more information
call the AT&T office in Cash Alley at 714.781.6145.
Visit att.com/castmember
Discount Code: 60194
Plus, get $300 in credits
when you switch to AT&T, buy a smartphone
on AT&T Next and trade in a smartphone.*
SM
*Req’s porting number, elig. svc & trade-in. $300 credit = $100 bill credit (w/in 90 days) + $200 phone trade-in credit (may be promo card).3
120% Svc Discount: Avail. to qual. employees of Walt Disney® Company. Must provide valid employee badge/paystub or other approved proof of eligibility & subscribe to svc under an Indv. Responsibility
User (IRU) account for which the qual. employee is personally liable. Discount subj. to the wireless svc agmt between Walt Disney Company and AT&T (Business Agmt) & may be interrupted, changed
or discontinued w/out notice to you. Applies only to recurring mo. svc charge of qual. voice & data plans (unless otherwise provided in Business Agmt), not overage charges. Min. mo. svc charge,
add’l AT&T svcs, or other elig. req’s may apply. Not avail. w/ unlim. voice plans. For FamilyTalk, applies only to primary line. For all Mobile Share plans, applies only to mo. plan charge of qual. Plans
with 1 GB or more, not to add’l mo. device access charges. Add’l restr’s apply. May take up to 2 bill cycles after elig. confirmed & will not apply to prior charges. Applied after application of any avail.
credit. May not be combined w/ other svc discounts. For eligibility questions, contact your Disney telecom manager/administrator or us at att.com/castmember.
Adding sparkle
2Accessory Discount: Avail. only to qual. employees of Walt Disney Company. Must provide valid employee badge/paystub or other approved proof of eligibility & subscribe to svc under an IRU
account for which the qual. employee is personally liable. Discount subj. to the Business Agmt & may be interrupted, changed or discontinued w/out notice to you.
3$300 Credit: Limited time offers. $100 switcher bill credit + $200 trade-in credit per eligible line. New lines only. Excludes upgrades. May not be combinable w/ other discounts/offers/credits.
Select locations. AT&T NextSM: Req’s elig. installment agmt. Tax due at sale. Down payment may be req’d. If wireless svc is canceled, remaining AT&T Next installment agmt balance is due.
Qual. Service: Req’s qual. postpaid voice & data svc. Excludes GoPhone®, Cricket, Lifeline, Residential Wireless & select discounted plans. Activation fee: $15/line. Restocking: If return w/in 14
to the spooky
days, up to $35 fee. Deposit: may be req’d. Device Limit: Purch. limit & limit on total no. of financed devices may apply. $100 Switcher Bill Credit: Req’s porting eligible number to AT&T from an
eligible carrier (excludes Cricket) and buying a smartphone on AT&T Next in the same transaction. Must be active & in good standing for 45 days. Credit rec’d w/in 90 days. $200 Trade-in Credit:
Smartphone trade-in must be in good working condition, have at minimum a standard $10 buyback value and meet AT&T Buyback program requirements. If purchase via att.com, you will be emailed
» ALSO INSIDE:
a promo code after eligible purchase ships to complete trade-in and receive $200 trade-in credit. Code expires not less than 30 days after receipt. Trade-in Credit: Provided either an instant credit
or a promotion card. Private label AT&T Promotion Card (“Card”) issued by MetaBank™ or CenterState Bank of Florida NA, via a license from Visa U.S.A. Inc. In AT&T-owned stores provided an instant
credit to spend that day or Card. If do not spend entire instant credit, balance may be used to pay wireless bill or get Card. At att.com will get a Card. Cards received in ~3 weeks after receipt of eligible
trade-in & validation of condition. Credit & Card may be used only toward purchases of AT&T products & svc in AT&T owned retail stores, at att.com, or to pay wireless bill. Card is not redeemable for
cash & may not be used for withdrawal at cash-dispensing locations. Expiration date will be printed on front of card and will not be less than 90 days from receipt. Participating dealers provide credit
AN INTERVIEW WITH THE HATBOX GHOST for use at time of trade-in. Dealer credit contains add’l terms & conditions & may only be used at specified dealer. Gen. Wireless Svc Terms: Subject to Wireless Customer Agmt. Other fees,
monthly charges, overage charges, & restr’s apply. Offer, terms, fees, restr’s & options subject to change and may be modified, discontinued, or terminated at any time without notice.
Unforgettable Happens Here
Coverage & svc not avail. everywhere. See a participating store or visit att.com/summerbuyback for offer details.
©2015 AT&T Intellectual Property. All rights reserved. AT&T and Globe logo are registered trademarks of AT&T Intellectual Property. All other marks contained herein are the property of their respective owners.
AD# / P52976-A1 PROD MGR / Cheryl Sparks PUB / Disneyland Resort Line Prepared by
CLIENT / AT&T TRAFFIC/ Stephanie Browne
TITLE / Happy Place DIG ART/ Evan Willnow URL / att.com/castmember
VERSION / Disneyland® ART DIR/ John Do PHN / 714.781.6145 © 2015. All rights reserved. 314.436.9960
MEDIA / Magazine, FP4C WRITER / Nate Kneezel CODE / 60194
SIZE / 7.5" × 10" Live ACCT MGR / Doug Lewis
PREPARED /
September 21, 2015 INKS / ■ Cyan ■ Magenta ■ Yellow ■ Black
FILE / Jobs:AT&T:2015:P52976 - ATT Prod IRU Disney 4Q 15 Print:Mechanicals:A - Happy Place:P52868-A1 DL HappyPlace 7.5x10.indd
OUR EMPLOYEES WANT TO
KNOW ABOUT YOUR BUSINESS.
Since it opened in 1955, the Disneyland Resort has been The Disneyland Resort Line is a 20-page, four-color print
among Orange County’s top employers. Today, we are the and digital magazine that features engaging editorial that
largest employer in Orange County with approximately highlights the cast member experience, including profiles,
30,000 cast members. new attraction and entertainment news, special activities,
event information, recognition and more! It is printed every
Your business can achieve its business goals and reach those two weeks in both English and Spanish, and is available
cast members — plus their friends and family — by advertising at high-traffic newsstand locations across our property.
in our award-winning employee magazine, The Disneyland Cast members can also read your advertisement — at no
Resort Line, and on our internal website and digital platforms. additional charge — in our popular digital and online sites.
HOW TO PLACE AN AD?
If you have any questions or
would like to place an ad,
Enjoy 10% off Car Rental
s! contact Wendy Schoeman at
Wendy.A.Schoeman@Disney.com.
Call 1-800-GO-ALAM
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O or visit Alamo.c
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For the most up-to-date
OFFICIAL RENT-A-CAR © Disney
This offer is good at any US
Alamo location. Here are a
standard rental qualifications. few other things you should
Drivers under age 25 may have remember. Disney employee
to $6 US per day or $19 US to pay higher rates. This discount identification must be presented
per rental, refueling, additional at time of rental. Make your
may change without notice. driver fee, one-way rental charge is only good on your base rate. Here are some things reservation 24 hours ahead
of time. Sorry, this offer can’t
And, unfortunately, blackout and optional items {i.e. CDW that might cost you extra. Taxes, be combined with another.
dates may apply. Offer is void Waiver Savers® up to $30 US government charges of up And obviously you have to
Cast Members
where prohibited. All rights per day]. Remember to check to 23%, recoupment fees of meet
reserved. Alamo is a registered your insurance policy and/or up to $2 US per day or $3 US
trademark of Alamo Rent A credit card for rental vehicle per rental,
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the property of their respective is limited. This offer
owners. ©2015 Alamo Rent
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Save upto 60%
at Aulani, A Disney Resort & Spa! dlrcastadvertising.com.
SPECIAL CAST MEMBER RATE!
10% OFF SELECT PERFORMANCES
2012 ARD
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TONY AW
WBESIN NER!
Cast Members and their T SCORE EOGRAPHY
BEST CH
OR
Friends & Family
deserve a little adventure, too.
Adventures by Disney® can
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CALL: 866-870-2717
For more information or to book a reservation, VISIT: Hollywood Pantages | 6233 Hollywood Blvd. Open Daily at 10am
Visit the Discounts on Disney Experiences page of the Hub for the
call 866-44-DISNEY or visit the Discounts on Disney
Offer valid only on select seats to weekday and Sunday evening performances. Offer not valid on prior purchased tickets and may not be combined with
any other offer. ALL SALES FINAL. No exchanges or refunds. Not all seats are discounted. Blackout dates and other restrictions may apply. Standard
© Disney
latest Cast Member and Friends and Family rates on select departures. Ticketmaster service fees apply to online and phone orders. Dates, times, prices, and cast subject to change without notice. Offer may be revoked
without notice. Limit 9 tickets per person per 7 day period. All prices include $3.00 facility fee. Tickets must be purchased by September 4, 2016.
Experiences page on the Hub. Adventures by Disney Travel Services, Inc. CST# 2082519-20
As to Disney properties/artwork: ©Disney LOS ANGELES/ C M Y K
4.9583”W X 10”
91430 / AD SIZE: “J” / DISNEYLAND LINE MAGAZINE
PICK UP DATES: THURSDAY, AUGUST 18
©Disney
WHY ADVERTISE WITH US?
In a recent survey, 82 percent of cast members They live across Southern California and comprise
said they read these ads — and 64 percent said a diverse population — from teen-agers to seniors
they’ve made purchases using an advertised offer. and executives to hourly employees — representing
Our readers live, work, eat, shop and spend in the millions of dollars in purchasing power.
surrounding communities and online.
7.5”x10” Full Page
H. 2.4167” x 10” J. 4.9583” x 10” L. 7.5” x 10” Full Page
$660 $1215 $1820
E. 2.4167” x 7.4688” K. 7.5” x 7.4688”
$450 $1215
D. 2.4167” x 4.9375” I. 7.5” x 4.9375” G. 4.9583” x 4.9375”
$911 $660
$300
F. 7.5” x 2.4063” B. 2.4167” x 2.4063” C. 4.9583” x 2.4063”
$450 $150 $300
AD SIZES TO CHOOSE FROM
Size D 2.4167” x 4.9375” Size F 7.5” x 2.4063” Size B 2.4167” x 2.4063”
Size E 2.4167” x 7.4688” Size I 7.5” x 4.9375” Size C 4.9583” x 2.4063”
Size H 2.4167” x 10” Size J 4.9583” x 10” Size G 4.9583” x 4.9375”
Size K 7.5” x 7.4688” Size L 7.5” x 10”— Full Page
Rates subject to change.
FACT SHEET
PRINT ON LINE & DIGITAL
If you advertise in the Disneyland Resort Line, we can
Reaches approximately 30,000 cast members
also post your advertisement to our digital sites at no
- plus their friends and family. additional charge — potentially
increasing readership to 50,000.
TURTLE TALK WELCOMES
feature story /MAGICAL MILESTONES
• Disneyland NOW
Meet new characters
TOTALLY AWESOME ADDITIONS FROM ‘FINDING DORY’
UE 9
48 • ISS
VOLUME
• Backlot
, 2016 •
APRIL 28
New characters swim over to CHOC
The new characters from “Finding
Dory” are also being
incorporated into the Turtle Talk with
Crush show in the lobby of
Children’s Hospital of Orange County.
The project, in partnership
with WDI and Pixar, was part of the
resort’s contribution to
CHOC’s new North Tower in 2013.
BAILEY
• Yammer
(voice of Ty Burrell) is the Marine
Life Institute’s
resident beluga whale, who’s convinced
his
biological sonar skills are on the fritz.
H
eads up, human dudes! Turtle Talk
with Crush is
DESTINY
getting a most excellent upgrade,
welcoming new
characters from Disney·Pixar’s upcoming
film,
“Finding Dory.” (voice of Kaitlin Olson) is a whale
shark with poor
eyesight who resides at the Marine
Beginning May 6, six new characters Life Institute.
will swim by to
visit Guests in the Disney Animation
building at Disney
California Adventure Park, including
three from the
new film: Bailey, a beluga whale;
Destiny, a whale shark; computer system and interface last
and Hank, an octopus who is missing fall, said Ike Urbanik,
one tentacle (that's from the Scientific Systems team (pictured,
called a septopus!). Meanwhile, Nemo, on right).
E IT.
his dad, Marlin, and
Crush’s “mini-man” Squirt — all from
“Finding Nemo” — “The attraction runs on a very complicated
SEA IT.BELIEV
will also make appearances for the system, whose
first time. technology was in need of updating,”
Ike said. He calls the
Adding these characters will “bring process “future-proofing,” which will
new magic to the make upgrades, like
Guests” in the interactive show, the additions of the “Finding Dory”
said Creative Producer characters, easier in
Daniel Greer, Walt Disney Imagineering the future. Guests will now be able to
(pictured, on left). see Dory speak whale
“These will be the longest bits of animation with her new whale friend, watch
of these new Marlin be tackled by a
characters that anyone will see before
hits theaters. It’s cool for an attraction
the movie actually
“turtle pile,” play hide-and-seek with
Squirt and more. HANK
WITH CRUSH alongside a film like this.”
to be able to work “The purpose of these additions
is to keep Turtle Talk
(voice of Ed O’Neill) is an octopus,
well, a
TURTLE TALK septopus — he lost one tentacle. Using
relevant as the world of ‘Finding
Nemo’ expands,” his expert
DORY JOIN WDI, Pixar and the resort’s Scientific Daniel said. camouflaging skills, Hank is after one
M FINDING
Systems team started thing — a
working together to add characters ticket to a cozy Cleveland facility where
NDS FRO
to the show about a
year ago. The first step was an upgrade See your favorite characters from the he’ll be
NEW FRIE to the 10-year-old attraction on the big able to enjoy a peaceful life of solitude.
screen when “Finding Dory” swims
into theaters June 17.
Cast Auditions for Turtle Talk with
Crush will be held May 14,
10 a.m. – 5 p.m., at the TDA Casting
Center.
I.D. INCREDIBLE DISCOUNTS
The I.D. Incredible Discounts is a discount book that
is distributed annually to our West Coast Disney
cast members and employees. If you are interested
in advertising, please contact Wendy Schoeman
at Wendy.A.Schoeman@Disney.com. or visit
dlrcastadvertising.com.
Ad Issue Dates and Deadlines
Ad Order Artwork Ad Order Artwork
Issue Date Deadline Deadline Issue Date Deadline
Deadline
Jan. 3, 2019 12/10/18 12/20/18 Jul. 3, 2019 6/10/19 6/20/19
Jan. 17, 2019 12/21/18 1/3/19 Jul. 18, 2019 6/24/19 7/4/19
Jan. 31, 2019 1/7/19 1/17/19 Aug 1, 2019 7/8/19 7/18/19
Feb. 14, 2019 1/21/19 1/31/19 Aug. 15, 2019 7/22/19 8/1/19
Feb. 28, 2019 2/4/19 2/14/19 Aug. 29, 2019 8/5/19 8/15/19
Mar. 14, 2019 2/18/19 2/28/19 Sept. 12, 2019 8/19/19 8/29/19
Mar. 28, 2019 3/4/19 3/14/19 Sept. 26, 2019 9/2/19 9/12/19
Apr. 11, 2019 3/18/19 3/28/19 Oct. 10, 2019 9/16/19 9/26/19
Apr. 25, 2019 4/1/19 4/11/19 Oct. 24, 2019 9/30/19 10/10/19
May 9, 2019 4/15/19 4/25/19 Nov. 7, 2019 10/14/19 10/24/19
May 23, 2019 4/29/19 5/9/19 Nov. 20, 2019 10/28/19 11/7/19
Jun. 6, 2019 5/13/19 5/23/19 Dec. 5, 2019 11/11/19 11/20/19
Jun. 20, 2019 5/27/19 6/6/19 Dec. 19, 2019 11/25/19 12/5/19
For questions, please contact Wendy Schoeman | Tel: 714-781-1786 | dlrcastadvertising.com | Wendy.A.Schoeman@Disney.com
Dates and rates subject to change.
How to place an ad
• Review the Disneyland Resort Line ad sizes and rates on pages 4-8 to determine your needs.
• Review ad submission deadlines on page 9.
• To reserve your ad space, please contact Wendy Schoeman at Wendy.A.Schoeman@Disney.com or call (714)
781-1786 and request an Ad Agreement.
• Once we send you an Ad Agreement, send both documents either by email to Wendy.A.Schoeman@Disney.com
or by fax at (714) 781-4109. If you send by email, both documents must be signed and scanned.
• Review designer checklist below and submit ad by required due date(s) on page 9. Payment instructions and
invoice to follow.
Designer Checklist
Disneyland Resort Line is printed in COLOR.
Preferred ad format is a Press Quality PDF, TIFF, or JPEG format with a minimum resolution of 300 dpi (CMYK full
color, grayscale, or b&w).
For PDF submissions, all fonts must be outlined or embedded within the file.
Ad must be set up to the correct size, and all elements of the ad must be within the ad size. Ads that are not the
correct size will be scaled proportionally to fit the purchased ad size.
Ads have no bleed. There will be a black border added to all ads so they do not blend in with the half-inch page
margin or other ads.
Contact
WENDY SCHOEMAN
(714)781-1786
Wendy.A.Schoeman@Disney.com
Disneyland Resort Line (Line) FAQ’S How many Disney employees will potentially see my advertisement? Today, we are the largest employer in Orange County with more than 28,000 cast members. In a recent survey, 82 percent of cast members said they read these ads – and 64 percent said they’ve made purchases using an advertised offer. How often is the Disneyland Resort Line printed? The frequency is every two weeks and displayed at our high track back stage locations and an electronic pdf adobe version is posted on our intranet website called the Hub. What are your ad order deadlines? In order to hold your space, we need your ad order no later than one month prior to each issue date. However, your creative advertisement won’t be due until 14 days prior to each issue date. If my business advertises in the Disneyland Resort Line, what do we get overall? Your advertisement will be in an award winning magazine. At no additional charge, we can also post your advertisement to our social media sites such as Yammer, Backlot and our new mobile APP called Disneyland NOW. If you order more than one issue date in the Line, at no additional charge, we can also post your advertisement to our intranet Your Discounts portal. Do I have to over a discount or coupon? A discount is encouraged, but not mandatory. May I order for both the Incredible Discounts directory and the Disneyland Resort Line? Yes, you can order for one or both if you would like. Both publications are popular with our Disney cast members and employees. Contact us for more information about the Incredible Discounts Directory. May I order for only one issue, or do I have to order for more than one at a time? A multi-issue advertisement order helps build awareness and is one of the most efective ways to promote your business. And, advertisers placing ads in more than one issue during a 12-month period are eligible for a frequency discount. Can you explain the Spanish advertisement option? We also print a special Spanish version of each Line issue. We offer full page Spanish ad space for only $911 per issue. Can the same ad I give you for the Disneyland Resort Line also be used in the Incredible Discounts directory? Most of the advertisement sizes can be used for both. Please contact us with questions.
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