Media Kit - Going Gainesville
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Because We’re Going Gainesville, and So Are You!
Media Kit
What is Going Gainesville?
Dinner, drinks, date nights, and family-friendly small local businesses directly to the consumers
activities – Going Gainesville has the inside who live and work in their community.
scoop on the best places to visit in Gainesville, business
Virginia and the surrounding areas. A long-time resident
herself, Lesley’s local
Host Lesley Salman takes us into the best spots expertise has resulted
this Northern Virginia suburb has to offer. From in the creation of a
sipping beers to local events, Going Gainesville is platform that connects
a portfolio of digital resources that provides small business sellers
information about all the local activities, events, with a highly engaged
and unique places that make Gainesville a little audience of hyper-
slice of hometown heaven. local buyers.
Why Lesley? As the owner of a small real estate
brokerage, she’s passionate about connecting
business
Going Gainesville Audiences
Going Gainesville Growing w/Going Gainesville
Created to connect local residents with Members Only
the small businesses in their community, An industry-exclusive networking group
this Facebook page highlights the best that provides resources and opportu-
places to eat, entertain, and shop! nities for growth to members.
Going Gainesville Kids Going Gainesville Newsletter
All the best features of the original with A weekly email digest that covers all the
a focus on families with kids. ‘must know’ news about local events.
Growing w/Going Gainesville Going Gainesville Website
This private Facebook group provides a The home of Growing Gainesville, this site
platform for local business owners to is a valuable resource to both consumers
connect and grow their businesses. and businesses.
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
By the Numbers
Social Based Digital Communications
Going Gainesville
• 11,940 Followers
• 25,348 Post Reach
• 27,851 Video Views
• 6,405 Post Engagement
(Trailing 28 days) Gender Demographics
Going Gainesville Kids
• Facebook Group
• 638 Total Members
(Trailing 28 days)
Growing w/Going Gainesville
• Public Facebook Group
• 1.1K Total Members
• 932 (85%) Active Members
(Trailing 28 days)
Direct Communications
Growing with Going Gainesville
• Private Facebook Group
• Industry-Exclusive Networking Group Going Gainesville
• 40 Members Website
• NOW GROWING
• Business Directory
Going Gainesville Newsletter • Featured Videos
• 300 Opted-In Members
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
By the Numbers
Social Based Digital Communications
Going Gainesville Facebook Page
• 11,940 Followers
• 25,348 Post Reach
• 27,851 Video Views
• 6,405 Post Engagement
(Trailing 28 days)
118,100
Video Views
60,800
Minutes Viewed
Year-to-Date
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
By the Numbers
Social Based Digital Communications
Going Gainesville-Kids
Facebook Group
638 Members
• 13,054 Comments, Views &
Member Engagement
• 327 Member Generated Posts
(Year-to-Date)
13,054
Member Interactions
Year-to-Date
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
By the Numbers
Social Based Digital Communications
Growing with Going Gainesville Group
1,133 Members
• 983 (89%) Active Members
• 4,696 Comments, Views & Member Engagement
• 510 Member Generated Posts
(Year-to-Date)
70,000
4,696
Member Interactions
Year-to-Date
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
By the Numbers
Direct Communications
Growing with Going Gainesville
• Private Facebook Group
• Industry-Exclusive Networking Group
• 40 Members
Going Gainesville Newsletter
• 260 Opted-In Members
• 38% Open Rate
Going Gainesville Website
• NOW GROWING
• Business Directory
• Featured Videos
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
ADVERTISING OPPORTUNITIES
Email Advertising
Platform: Going Gainesville Email Newsletter
Get your ad in front of your local target market.
With weekly sends, this email is delivered to 300
unique, opted-in recipients who want to see
your message!
With two sizes to chose from, your clickable ads
(up to two (2) individual ads) can take interested
visitors right to YOUR promotion. Your clickable
ad will run six time across a 12-week period.
OVERVIEW:
Period of Performance: 12 weeks
Impressions/Frequency: 6 impressions
6”x3”
Reporting: Metrics delivered every 4 weeks
beginning on week 5, reporting on the prior 4
weeks.
Ad Unit: 2x3, 6x3
Optional Services: Creation/Design of 2 ads
2”x3”
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
ADVERTISING OPPORTUNITIES
Facebook Live Sponsorship
Platform: Going Gainesville Facebook Page
Let your customers know what’s going on- with a
dedicated highlight on your news during our
weekly Facebook Lives!
Each week two members of the Going
Gainesville team meet up at a local hotspot to
provide information on promotions and local
events during a Facebook Live. We’ve cultivated
an audience that looks to these weekly
broadcasts to gather local info that helps them
plan their weekends- and helps drive their
shopping behaviors through the following week!
Your message will be delivered directly by one of
our team members during this live broadcast
and your business will be tagged in the written
post.
Drive customer engagement and brand
awareness by becoming a weekly presence
during the Going Gainesville weekly Live!
OVERVIEW:
Period of Performance: 4 weeks
Impressions/Frequency: 4 impressions
Max Sponsors: 2 per live video
Reporting: Video metrics delivered every 4
weeks beginning on week 5, reporting on the
prior 4 weeks.
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
ADVERTISING OPPORTUNITIES
Facebook Post Sponsorship
Platform: Going Gainesville Facebook Page
Advertise your message to the Going Gainesville
Facebook Page!
With over 11K followers and a monthly reach of
25,000 people, The Going Gainesville Facebook
page is a direct link to your potential customers.
This Sponsorship delivers your message to this
audience, either 1x or 2x a week, over the
course of 4 consecutive weeks.
For maximum effectiveness, sponsored posts
should be combined with marketing efforts
aimed at lead generation. An example of this
would be:
Campaign Purpose: Lead Generation
Campaign Goal: 15, in-home estimates booked
within 1 month OVERVIEW:
Offer: $25 Amazon Gift Card for each Period of Performance: 4 weeks
booked/completed in-home estimate Impressions/Frequency: 1 or 2
Campaign Elements: impressions/week, depending on package
• Unique landing page with form to submit Max Sponsors: Exclusive to 4
estimate request sponsors/month
• 4 Facebook posts advertising the offer and Reporting: metrics reports delivered bi-
including the unique landing page URL weekly, reporting on the previous 2 weeks.
Campaign Execution: Over the course of 4 Ad Unit: 4 posts/month, 8 posts/month
weeks, 1 post will be launched on the Going Optional Services:
Gainesville Facebook Page. Leads will be driven • Creation of 4 custom FB posts
to the unique landing page, with booked • Creation of Landing Page Content
estimates attributed to campaign efforts. • Creation of Landing page
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021
ADVERTISING OPPORTUNITIES
Featured Video Sponsorship
Platform: Going Gainesville Facebook Page
Be a part of the core offering on the Going
Gainesville platform by sponsoring our weekly
Featured Video!
Videos posted to our Going Gainesville Facebook
page are our strongest content performers,
consistently grabbing the attention of several
thousand viewers. By sponsoring our Featured
Video, your brand will be exposed to thousands
of local residents, business owners, and area
visitors interested in your offerings.
Your brand and contact information will be
shown at the end of each Featured Video in your
Sponsorship package, and the hosts will mention
you by name during their broadcast.
Additionally, your business will be mentioned in
the video post’s content, with a link to your
website or Facebook page as desired.
Broadcast your support and drive brand
awareness by connecting your brand with Going
Gainesville!.
OVERVIEW:
Period of Performance: 4 weeks
Impressions/Frequency: 4 impressions
Max Sponsors: 2 per video
Reporting: Video metrics delivered every 4
weeks beginning on week 5, reporting on the
prior 4 weeks.
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021ADVERTISING OPPORTUNITIES
Business Directory Listing
Platform: Going Gainesville Website
Put your information right where customers are
looking with a Going Gainesville Business
Directory listing!
The Going Gainesville Business Directory is a
resource for new and existing residents alike.
Categorized by industry, this listing delivers your
information right when potential customers are
looking for your services or products.
With multiple listing types to choose from, this
clickable listing allows you to drive potential
customers to your website or landing page
dedicated to your efforts at a variety of price
points.
Exclusive Industry Listing- Own your industry
section! If there are no other listings in your
desired industry within the Directory, this option
will prevent any competitors from being able to
purchase a listing in that industry’s section for
the length of your contract.
Premier Industry Listing- Be listed FIRST in your
industry. This options puts your company at the
top of the list with your business information
shown without the user needing to click into
your profile.
Standard Listing- Pick your industry and provide
your desired info. Listings are placed in order by
contract start for the duration of the contract.
OVERVIEW:
Period of Performance: 52 weeks
Impressions/Frequency: Static Listing
Reporting: Metrics delivered every 12 weeks
beginning on week 13.
Ad Unit: Exclusive, Premier, Standard
(703) 505-7400
hello@goinggainesville.com
www.goinggainesville.com Mon - Sat: 9:00 - 5:00
Metrics Reported As of July 2021You can also read
