Alphabet - SOCIAL MEDIA WORKSHOPS 2018 - ADAPT TO THE MARKETING REVOLUTION - Alphabet Social Media Workshops
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alphabet. ADAPT TO THE MARKETING REVOLUTION. SOCIAL MEDIA WORKSHOPS 2018
Marketing has undergone a complete
revolution in a very short space of time.
It's an exciting time to be a small business
with more opportunities than ever.
BUT….
You need to know how to leverage the
powerful social media tools available.
Your business cannot afford to get left
behind. It's time to learn, adapt and thrive
in the new era of marketing.
Get up to speed. As a small business owner, it's not easy to keep up with the rapidly changing world of social media marketing. New developments are happening all the time and it can feel completely overwhelming, all while trying to juggle the other elements of running your business. I've worked within large multinational companies and with some of the best creative agencies in the world across 4 different continents. I've also consulted for many small businesses and understand the challenges they face. I have distilled my 13 years' digital marketing experience into one powerful, practical workshop to give you the tools to succeed in this new social media marketing world.
get the skills you need, fast... This one day workshop provides a solid foundation from which to build an effective social media strategy, no matter your level of experience with social media. What sets this workshop apart: Small groups of 10 or less - IN PERSON, FACE TO FACE Personalized coaching relevant to your business category Practical tools & tactics you can apply immediately Live demonstrations of how ads, analytics, scheduling works Creative tips & time saving tricks A focus on strategy structure but also tactics to execute Tailored for time-poor, busy people!
an experience.
It's impossible to feel inspired in a stuffy, poorly lit conference room.
That's why we host our workshops in stunning locations that will snap you
right out of your daily routine and get the ideas and creative juices flowing.
Learn. Network. Be Inspired.
Stellenbosch Workshop
Rustenberg Wine Estate
about me
Worked in marketing roles at companies including:
Discovery, BSkyB, ESPN, Disney
Markets I've worked in:
UK, Australia, New Zealand, Southeast Asia, US, South Africa
Awards:
ADMA Young Marketer of the Year (Australia) 2013
Disney Employee of the Year (Australia) 2012
After spending 10 years working in marketing across Focus areas:
the UK, Australia, Singapore and US, I decided to Marketing strategy
return home to my beloved home of South Africa and Small business marketing
use my experience and learnings to help the many
Marketing budget efficiency
amazing small businesses thrive in the new marketing
Social Media Marketing & Advertising
era. I am incredibly passionate about helping
entrepreneurs unlock their business' potential &
Influencer marketing
meaningfully grow their audience via digital Brand storytelling
marketing and social media. Email marketing
learn to craft a strategy... WORKSHOP CONTENT INCLUDES… 1. The Fundamentals of Social Media Marketing 2. Understanding the Social Media Landscape 3. Broadening your reach (organic + paid) 4. Creating engaging content 5. Inside the Creative's toolkit 6. Time-saving tips, tools and tricks
fundamentals of the social media
social media landscape
Get to grips with the top social platforms -
Build the foundations for success.
facebook & instagram.
Are your facebook & instagram accounts
set up correctly? What is the strategic role of each platform?
Are your pages optimized? Who are the audiences on each platform?
Setting your social media goals What content works best on each?
Defining your audience & personas Algorithms and how they affect you
Elements of your social media strategy Changes in 2018 and how to work with them,
Setting KPI’s & how to measure success not against them.broadening reach. Learn how to connect with your audience. Organic vs paid and how to do it. How do facebook & instagram ads work? How do you set up your own ad on each platform How much budget should you allocate? The best tactics to grow followers organically How to use Instagram Stories to grow reach How to analyze your insights and results. What's the right ad format for my objective? Competitions, influencers and other ways to grow.
creating killer from social
content. to sales.
How to convert social media engagement
How to craft content that connects with
into revenue for your business.
your target audience.
The social media sales funnel and how it works
What should you talk about?
When to 'sell' and how to do it
How often should you post?
How to measure your ROI
Hashtags and how to use them
Instragram, instagram stories, facebook
and more.
Tools for creating better content - the apps
and tricks you need to know.upcoming dates and key info. Upcoming workshop Stellenbosch: Friday 8 February 2019 8.30am - 4.30pm Refreshments & lunch included Bring your smartphone Make sure you have facebook & instagram installed on your phone Max 10 seats per workshop. TICKET: R3300 per person
reviews "I cannot recommend Alphabet Social highly enough for its clear, to-the-point and in-depth presentation
and demonstration of what social media is, how it works, and how simple it actually is to make use of all
this free marketing, especially for those of us who try to do it all ourselves...
I also appreciate that groups are kept small, and we were all able to have our questions answered
thoroughly with individual attention. Thank you so much, Leigh, for your warmth, expertise and easy
nature!" - Robyn H, Hair Stylist at Pause Hair Salon.
"A warm workshop at a beautiful venue, amazing food, friendly faces and an abundance of insight into the
exciting world of social media." - Lasche VH, Daybreak Deer Design
"Leigh’s one day workshop was SUCH a good investment for me and my business. As a small
business (and I mean very small - it’s me, myself and I), with a very limited budget, I have
been ‘flying solo’ for some time, trying to teach myself the basics of social media marketing,
‘tick the box’ and hope for some benefits in growing my art business. Leigh’s workshop gave
me exactly what I needed. It offered me a great overview of social media in the context of
running a small business then it 'drills down’ into the nuts and bolts, making you think about
how its role fits into your type of business specifically." - Ros K, Artistbook your seat at the table. hello@alphabetworkshops.co.za
alphabet. @alphabetsocial www.alphabetworkshops.co.za 079 451 2623
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