Anywhere, Anytime through mobile
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HP Indigo APJ Photo Summit ~ Innovation Wins
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Hashtag - #HPInnovationWins #HPPhotoSummit #HPPhotography
Anywhere, Anytime through mobile
The world of apps
Nikhil Shahane
VP Mobile & Intl Business
Most of us are more likely to be sleeping with our phones than our spouses or partners tonight…
Current state of mobile
2014: 5.2bn Mobile Phone Users
(more mobile phones than toothbrushes in the world)
And on the rise
60% feature phones 40% smart phones
Src: KPCB trends 2015
$100bn out of $182bn in revenue comes from the sale of the iPhone
Src: Business Insider
1.685bn Active mobile SM accounts Mobile is 33% of all Web traffic
Global Mobile Landscape
Mobile monthly average Data: 900mb 38% users bought online via Mobile
2800 Petabytes in total
Src: WeAreSocial
The modern day rags to riches story is powered by Mobile
If that wasn’t a good enough reason… The case for a mobile app
Facebook USA
China LinkedIn
India 5 of the 10 largest world populations are apps
Instagram
WeChat Twitter
WhatsApp Snapchat
Apps everywhere
Total number of apps downloaded, ever: 130bn+
48,000 apps downloaded every minute on the internet
Revenue from Apps in 2013: 26bn
Src: Statista.com, Gartner
ÍslendingaApp
An app that tells
you how closely
related you are to
someone you pair
the app with.
“Bump the app before you bump in bed”Android & iOS rule the roost with 90% of all apps
Top apps are primarily messaging or social networking apps
1.6
1.4
1.2
Google Play Store
1
iOS App Store
0.8 Amazon App Store
0.6 Windows App Store
0.4 BlackBerry Store
0.2
0
Apps on the App Store
in Millions iOS
Src: Statista.com, iOs App StoreWhy should any business consider an app?
26% of all research starts on branded apps
Sessions in shopping apps increased 174% in iOS apps and 220% in
android apps in 2014
Src: Flurry, Think With Google, Internet Retailer
Overall app usage increased by 76% in 2014
30% of mobile sales for Mobile 500 retailer come from appsShare of traffic from Apps vs Payments & transactions through
Mobile Web Apps & Mobile Web
Transaction volume in $ Billion
14%
2019 142
2015 67
86%
Src: Nielsen, Forrester
0 50 100 150
Apps Mobile Web
Transaction volume in $ Billion
A consumer spends 127 minutes a day on mobile appsWhatsApp killed the SMS-star
Disrupting the status quo"Instagram has changed the way people see the world…. It’s
everywhere. It’s become a common element of life”
– Kevin Systrom, Co-founder - Instagram2bn photos uploaded daily 700mn photos shared via Snapchat
250bn photos uploaded to FB; 350mn+ photos uploaded daily
70mn photos shared on Instagram daily
Photo sharing is a big part of all social media apps,
Instagram is the most popular photo sharing app
Src: KPCB, FB, Instagram, SnapChat, iOS & PlaystoreApple’s positioning the iPhone 6 as a photographer’s phone!
Google Photos Google has just launched ‘Google Photos’ to deal with your photos
Mobile is now There’s lots of money to be made Apps are a big part of mobile
How do we get a piece of this pie?
Make your business, everyone’s business. How do I get an App?
Bifurcation of apps based on
user behaviour
Urgent Now Repeat Now Bored Now
Emergency Utility based News &
services services Entertainment
• SOS • Food • Games
• Hospital • Bills • Videos
• Police • Transport • MusicGetting started
1. Change from within Making mobile part of the organisational structure is important to ensure long term success; Align all stakeholders internally.
2. Consider the mobile context Environment & context are constantly & rapidly changing.
People get hungry People get hungry at different times and different places People get hungry at different times and different places and sometimes are too lazy to step out
3. Why? Have a clearly defined value proposition; answer the ‘Why’ and all else will follow. Offer utility and/or entertainment.
Starbucks uses it’s app to power its loyalty programme;
Win-Win for everyone4. Picking the right pond Limited resources means prioritization; pick the platform where most of your users are likely to be and build for that first.
Hyperlapse
Hyperlapse is only on iOS5. A single app with responsive design Consider having a single app that adapts to a tablet and a smartphone instead of 2 apps, one for each device.
6. Build an app, ground up Apps can use the features of a smartphone such as the camera & notifications much better than mobile sites.
For every photo ‘donated’ Johnson & Johnson donated to a charity
7. App ASAP App building is an evolving and iterative process, waiting to get the perfect app might kill you.
They were obsessed about getting it right…
They didn’t sell the app8. Promotion is part of the process Your existing customers are your first app users; Mobile Search & Rich Media; Promote your app along with a campaign for better results;
8.1 Promotion ++ Focused Strategic tie- Social for Targeting ups, especially marketing; App across media geo-local for fulfilment
9. There’s more to it than ‘installs’
Serve your
users
Improve
Measure &
customer
Analyse
experience
Capture Data1. Make mobile part of the organisational structure; 2. Consider the mobile context 3. Answer the “why” behind the app 4. Pick the right pond to fish in 5. Be a responsive app 6. Think App; Build App 7. App ASAP 8. Promote it to grow it 9. Think past the install
Things to ponder upon … some hurdles you might come across
Native App vs Hybrid
Performance vs Rapid deployment
Prioritizing the investment
Scalability and business objectivesSelling vs Serving
80% of branded apps don’t cross the 1000 download mark
Only 1% of all branded apps hit a million downloads
Src: SoDA Report 2015Is one of the most popular messaging apps powered completely
by photos/video
Now branching out to offer content
Vergaraland Literally Can’t Even Snapper HeroA few successful Photo to Print Apps Print Studio Zoomin.in Chatbooks 50k-100k 100-500k 10k-50k downloads downloads downloads
Full service Digital 360 service partner
160 People
750+ man-
years of
award
winning
experience
Home-grown User Experience Division
Home-grown Mobility solutions divisionSLIDE FOR Q&A Nikhil.Shahane@indigo.co.in +91 9819874144 @Bingeljell
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