MAURICIO ECHEVERRY - Academy Xi

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MAURICIO ECHEVERRY - Academy Xi
MAURICIO ECHEVERRY
MAURICIO ECHEVERRY - Academy Xi
PROBLEM
Intentional self harm has had an
increase rate of 12 per 100,000
people in 2014, making suicide
the 13th leading cause of all
deaths in Australia. Some of the
causes are, stress, anxiety and
depression among others.
MAURICIO ECHEVERRY - Academy Xi
VISION
Reduce stress, anxiety and
depression levels in males and
females between 25 to 35 Years
old.
MAURICIO ECHEVERRY - Academy Xi
RESEARCH
      Feels stressed more than
60%   2 times a week
85%   Feels stress because of work

89%   Works full time

      Isolates when in
55%   stress situations
      Shares with family /
45%   friends / partner

70%   Practices a hobby or exercise
      to relieve stress
MAURICIO ECHEVERRY - Academy Xi
MARKET PLACE
Life Line - Great one on one crisis
support.

Beyond Blue - Great researching tools
for yourself and to support others.

Mood Gym - Learn cognitive
behaviour therapy skills.

Generation Next - Great tools to
guide the helpers.
MAURICIO ECHEVERRY - Academy Xi
FINDINGS - VALIDATION

COMMUNICATE                LEISURE

KEEP ON TRACK              EXERCISE

                RESEARCH
MAURICIO ECHEVERRY - Academy Xi
PERSONAS
MAURICIO ECHEVERRY - Academy Xi
MEET SAM
Sam has 26 years, she currently works
full time, loves spending time with her
family and doing things she enjoys, like,
cooking and reading.

Sam makes decisions based on experience,
she is conscious about money, and still
lives with her parents.
Understand how stress works and the
benefits of staying healthy.

She is looking for a balance between work
and her personal life.
With a bachelor degree, she is planning to
do a master degree down the road.

 “Get time to do what I want”

                                     !       "   #
MAURICIO ECHEVERRY - Academy Xi
MEET SAM
              THINKING FEELING                 HEARING

               *Not enough time to do
               what she likes
                                         *people in public
               *wants to get a better
                                         transport
               position at work
                                         *too much noise at work
               *study in the future
               *likes self reflection

EMPATHY MAP
                                        *going to the gym, but
               *too much time behind    has been place aside,
               the screens              looking to go back
               everyday life            *starting yoga
               *lack of empathy from    *do more of what she
               colleagues               likes

                    SEEING                  SAYING DOING

                             !          "                   #
MAURICIO ECHEVERRY - Academy Xi
MEET MANCHO
Mancho has 33 years, he splits his working
hours between a company and his personal
projects.
He enjoys spending time and money going
to new restaurants and practicing his
hobbies.
Mancho is very passionate, with strong
feelings that drive his decisions,
he is technologically savvy, and loves
using his knowledge and know how in
everyday life.

Mancho wants to keep applying his
knowledge, achieve financial freedom
and find a better balance between,
time and money.

 “love that feeling of, I did it!”

                                     $       %   ✏
MEET MANCHO
              THINKING FEELING                     HEARING

              *a way to apply his
              knowledge                     *wants to improve his
              *overwhelmed by his           financial status
              current status                *new places to visit,
              passion in his relationship   through word of mouth and
              *happy when going out to      social media
              eat

EMPATHY MAP
              *good behaviour in the
                                            *exercise more than once a
              economy
                                            week
              *social media and screens
                                            *enjoys doing things with
              6-8 hrs per day
                                            his hands
              *new restaurants and
                                            *create more
              coffee shops

                       SEEING                   SAYING DOING

                                $           %                   ✏
JOURNEY
JOURNEY
TRIGGER / PROBLEM                                EMPOWER

                             PAIN POINT
                              SOLUTION

  MONDAY            TUESDAY WEDNESDAY THURSDAY   FRIDAY
SOLUTION                 FINDINGS
 NEEDS                  VALIDATION
 HELP FIND A
                        KEEP ON TRACK
  SOLUTION

 REINFORCE              COMMUNICATE
  CURRENT
 SOLUTIONS                EXERCISE

 COACH AND                 LEISURE
COMMUNICATE

               DESIGN
DESIGN
                  CONCEPTS    FEATURES
           ✦   CURIOSITY
✦   EXPLORATION                      ✦   TRACK

✦   INTERACTION                      ✦   DISCOVER

                                     ✦   COACH
     ✦   EMPOWER
          ✦   RESILIENCE
SOLUTION
am in control
VISION - SOLUTION
Help users find a solution

Re enforce current good
solutions

Track and advice
KEY FEATURES

 MOBILE APP
 TRACK
 ENHANCE EXPERIENCE

                          A computer program
CHATTER BOT               that simulates human
                          conversation, or
 INCENTIVE & MOTIVATE     chat, through
                          artificial intelligence.
 GUIDE AND ADVICE         - wikipedia

WEARABLE

 HEART BEAT
 MOVEMENT
INTRO SCREEN

    LOG IN                  REGISTER

                MY BODY

COACH         MAIN MENU           MY MIND

               CONNECT ME

             WIREFRAME
MAIN MENU

 COACH       MY BODY      MY MIND       CONNECT ME

PROGRESS     EXERCISE     ACTIVITIES    FAMILY & FRIENDS

  MY BODY      NEW           NEW
  MY MIND      EXISTING      EXISTING    RECORD MOOD
  OVERALL
              COACH       KNOWLEDGE

 GOALS                                       CHAT
                            PERSONAL
                            AROUND ME
  NEW
  EXISTING
                WIREFRAME
INTRO SCREEN
COACH

        Press or                my                  my
        Press and              body                mind
        hold                   75 %                65 %

Goals                    new      existing   new      existing

                    Track your progress
                    Set up new goals
                    Triggered by movement

                                              FLOWS
COACH

Pilates                   Plant a veggie
 *concentration             *feel connected
 *mindfulness               *find meaning
 *1KM from you              *instructions
 *free Wednesdays           *inspiration
                 45%                          30%     Plant a veggie

Walking                   Breathing
*relaxation/endorphines   *relaxation/endorphines
*10 min                   *5 min
*how to                   *how to
                                              20%
                25%
                                                       Breathing

                                                    Type of exercise / activity
                                                    Benefits
   MY BODY                   MY MIND                Distance from you / how to
                                                    Schedule free / paid

                                                           FLOWS
MY MIND

 Build a puzzle            Volunteer
   *gratification           *community connection       Build a
   *motivation              *find focus
                                                        puzzle
   *instructions            *3km from you
   *30-50 min / $10         *Sat 9-11 AM
                  50%                       70%

Article-Find meaning      cookies & cream                             To be a seeker; is to be
                                                                      defined, consumed,
 *motivation               *relaxation/habits
                                                      Article-Find    agitated by curiosity
 *aspiration               *45 min                                   Is to want to scramble the
 *15 min                   *how to                     meaning       self, and reconstitute, to
                                                                     constantly upgrade.”
                 20%                            50%                                 Jason Silva.

                        Type of activity
                        Benefits
                        Distance from you / how to
                        Schedule free / paid
                                                                           FLOWS
FAMILY & FRIENDS    CONNECT ME

                         morning Sam, how are                    tell me how you feel
                         you today? '                            after today! )

           connect                                   Press or
             me                                      Press and    * + , - ☹
                         I feel a bit tired today!   hold
                                                                   ,
                         check out this beautiful
                         park around where you                   let me show you this
    chat       my mood
                         are, let’s go (                         delicious recipe /

Chat with chatter bot
Record your mood                 CHAT                            RECORD MOOD

                                                                     FLOWS
CONNECT ME

                             Antonia                   this is the bird house
                             is around tomorrow,       you built with your
                             catch up with a coffee,   niece, remember?
           connect           sms?
             me
                              Yes          Later

    chat       my mood

Connect and share with
family and loved ones.     FAMILY & FRIENDS
Positive re enforcement.

                                                            FLOWS
FUTURE

    physical
      hub

See and touch hobbies               focus on more demographics
Practice exercise                   explore mental illness
Connect with more people
Share experience
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