AMA programme April - June 2019
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AMA programme April — June 2019
Learn new skills, experience good practice and feel inspired. The AMA events listed in the following pages will equip you with the knowledge and skills to reach more, and more diverse, audiences. Remember, full details for each event can be found online: a-m-a.co.uk Cover image courtesty of Brighton Dome and Brighton Festival © Vic Frankowski Brownton Abbey 2, Brighton Festival 2018
April
2019
“The session introduced
me to online tools I had
never come across before
but could do with using
immediately!”
Joe Clegg
Marketing and Operations Assistant
Brighter Sound
Image courtesy of Siobhan Davies Dance © Gorm Ashurst
Next Choreography Festival, 2017, Siobhan Davies Dance
PR on a Shoestring Online Learn how to create effective PR 4 April 2019 campaigns and maximise media from £55 + VAT opportunities for exposure, whilst working on a shoestring. Personal and Professional Online Wellbeing 8 April 2019 Discover how to develop the from £55 + VAT skills of reflective practice, explore why reflection is critical to learning and take away practical strategies to create time to think about your work. Rethinking Strategic Planning In a Day Explore how to make strategic London planning part of your day-to- 10 April 2019 day activity. Discover different from £99 + VAT planning models that can be AMA in partnership adapted for your organisation with Spektrix. to make “big-picture thinking” a reality and support your long- term strategic goals. Image courtesy of The Lowry © Nathan Cox The Lowry open day 2017
May
2019
“Great first experience
of an AMA event, it was
really nice to meet some
of my peers and talk
about our practice in a
supportive environment.”
Rhoda Lane
Communications Coordinator
Peak Cymru
Image courtesy of RADA — Youth and Elders Company © Helen Murray
User Experience Online Mentoring Training Online Explore how to create excellent 1 May 2019 Become a mentor and help 14 May 2019 user journeys and discover what from £55 + VAT another AMA member realise their from £110 + VAT ‘user experience’ (UX) really potential or sign up as a mentee means — for your organisation to gain advice and guidance from and your audiences. an experienced member. Getting to Know your Online Online Creating a Marketing Plan Online Audiences 8 May 2019 Discover the crucial elements 15 May 2019 Gain a better understanding of from £55 + VAT of a comprehensive marketing from £55 + VAT your online audiences through plan — from identifying the best data and learn how to create platforms for you, to preparing your own personalised audience a schedule and evaluating your research plan. success. Small-Scale Development Residential Google Analytics Online Programme Bristol Delve into Google Analytics and 29 May 2019 Designed specifically for leaders 8 — 10 May 2019 get to grips with new techniques from £55 + VAT of organisations with 10 or fewer £95 + VAT so you can confidently report on staff, this two and a quarter day your digital activity. residential, with follow-up online coaching sessions, will help you realise your ambitions and drive a successful future.
June
2019
“My predecessor left a
note saying the first
thing you must do is join
the AMA so I did, and
I’ve never looked back.”
Susie Biller
Head of Communications
Kettle’s Yard
Image courtesy of Scottish Opera © James Glossop
Scottish Opera’s Pagliacci. Scottish Opera 2018.
Audience Development in In a Day Museums and Heritage Edinburgh Discover how to make audience 5 June 2019 development, engagement from £99 + VAT and diversity part of your organisation’s key objectives. Harness the Power of Masterclass your Audiences London Drawing on practical tools and 6 June 2019 emerging best practice developed from £175 + VAT by the New Citizenship Project, this masterclass will offer a new lens on how to work with people to forge deeper relationships. Producing a Podcast Online Learn what to consider when 26 June 2019 creating podcasts and gain the from £55 + VAT confidence to start creating audio content that will engage and increase your audience. Image courtesy of Westminster Abbey © A Chelsea Pensioner visiting The Queen’s Diamond Jubilee Galleries at Westminster Abbey
At AMA conference 2019 we'll explore what connection really means for audiences, partners and colleagues to ensure your organisation thrives. 9 — 11 July 2019 Sage Gateshead #AMAconf a-m-a.co.uk/amaconference2019
AMA Membership
AMA membership is here to help
you:
—— Gain new skills and excel in
your work
—— Pursue your goals and
progress your career
—— Make a difference to your
audiences and organisation
AMA members have access to
resources, event discounts, a
local regional rep and more.
Discover more online
a-m-a.co.uk or call our
membership team on
01223 578078
AMA Inclusivity & Audiences Symposium 2019 © Eleanor HowarthAMAculturehive AMAculturehive is our free content-rich website with resources that will boost your skills and knowledge. Explore guides, blogs, podcasts and case studies to ensure you’re up to date with latest thinking. Whether you’re feeling stuck or need examples to make a case within your organisation, you can use keywords to search for your chosen topic. culturehive.co.uk Want to contribute your own case study? Get in touch culturehive@a-m-a.co.uk Applications for AMAculturehive programmes the Audience Diversity Academy and Digital Lab open in April 2019. Find out more online a-m-a.co.uk Image courtesy of artsdepot © Visitors get creative in the Messy Play class at TogetherFest
Book now
a-m-a.co.uk
“AMA events feel
well-planned, social and
professional, with an
element of creativity
always at the heart.”
Crayg Ward
Design and Digital Assistant
Theatr Clwyd
Image courtesy of Tower Bridge/Guildhall School of Music & Drama © Paul Cochrane
Terra Incognita|Here Be Dragons at Tower Bridge by Guildhall School of Music & DramaVisit and book a-m-a.co.uk Contact @amadigital info@a-m-a.co.uk +44 (0) 1223 578 078 AMA 7a Clifton Court Cambridge CB1 7BN Registered in England 2814725
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