VGI Global Media Plc No.1 O2O Solutions Provider - Factsheet
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VGI Global Media Plc
No.1 O2O Solutions Provider
Factsheet
VGI at One Glance
Since VGI was established in 1998, we have been committed to be Thailand’s most customer-oriented media company. VGI is now a unique market leader in
Thailand providing fully integrated Offline-to-Online (O2O) Solutions.
Currently, our business comprises of 3 main businesses including 1) Advertising, 2) Payment and 3) Logistics. These 3 platforms enable VGI to leverage on data
and allow VGI to deliver O2O Solutions. Hence, we eventually provide 3 key customers’ objectives – awareness, engagement and conversion.
ADVERTISING PAYMENT LOGISTICS
With over 20 years of experience in advertising Rabbit Group – the leading digital solutions. Their In July 2018, VGI successfully acquired Kerry
business, VGI has built the largest and most main business is Payment, which they have joined Express – the leading parcel delivery in Thailand.
captive Out-of-Home (“OOH”) media platform. hand with the leading partners including BTS, AIS, Kerry Express pioneered payment-on-delivery in
Line, Kerry Express and BBL. the country including the acceptance of cash or
Currently, our media covers 4 principal segments:
Rabbit LinePay upon the deliveries to households.
1) Transit, 2) Office, 3) Outdoor and 4) Aviation Currently, Rabbit Group is the largest micro-
Our logistics and activation allow us to connect
with over THB 7,000mn inventory on hand payment platform with more than 12mn users. with more than 40mn customers every year.
covering nationwide network. Through Rabbit Group’s data analytics, enabling
VGI to offer measureable and targeted advertising.
DATA
O2O SOLUTIONS
Awareness Engagement Conversion
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O2O Solutions in Consumer Daily Life
Going to work via BTS
Get passenger behavioral data
from Rabbit Card.
Walking pass by McDonald’s
Advertising
Out-of-Home and Online media
syncronisation
McDonald's Promotion on Billboard
Besides BTS, we have other OOH
media to reach wider audience
McDonald’s Promotion on Facebook
Our big data enables the target
audiences to see the same advertisement
both OOH and Online
Being notified McDonald's
Promotion via LINE
Directly push to LINE Official Account
users nearby the brand’s beacon.
Grabbing Meal at the shop on BTS
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station, Paying by Rabbit LINE Pay.
Payment made easy by Rabbit LINE Pay.
Reasons to Invest in VGI
A unique position to grow revenue
• The leader in O2O Solutions, creating a seamless customer experience
• O2O Solutions enabling advertisers to reach target audiences at every
stage of the consumer journey with greater efficiency and effectiveness.
Diversified world-class assets
• Consolidated OOH advertising channels with over THB 7,000mn inventory
on hand
• Partnership with leading players including transportation, logistics,
telecommunications, mobile and messaging and micropayment
applications
• Potential reach of over 40mn people in the right place, at the right time and
with the right message
Leading and exclusive market positions
• Unique, long-term contract portfolio with 30-year exclusive contracts.
• Future growth underpinned by relationship with BTS and its preeminent
role in mass transit development in Thailand. 4 – 5 times expected
increase in transit media capacity by 2021/22.
• Having Rabbit Group – the largest micropayment service provider in
Bangkok.
Largest and most profitable media company
• No. 1 listed Media Company on SET by market capitalisation of THB
59,303m (USD 1,786m) as of July 2018.
• Most profitable OOH media company in Thailand and is the top five most
profitable OOH media companies in Asia, generating THB 3,936m in total
sales revenue with a superior profit margin of 21.5% in 2017/18.
• Offer no less than 50% of net profit in dividend payment.
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Advertising Network
TRANSIT
No. 1 Transit media in Bangkok
• Over 6,000 static and digital display on
30 BTS stations and 52 trains
• >8,000 merchandising area
OFFICE
No. 1 Office media in Bangkok CBD
• 1,350 digital screens in 175 office buildings
OUTDOOR
The leading Outdoor media with nationwide
network coverage and overseas expansion
• >2,000 static billboards
• 35 digital billboards
• >500 street media
AVIATION
No. 2 Aviation media
• Media at 14 airports in Thailand and
Yangon airport in Myanmar
• 343 digital screens
• 76 airlines media
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• 57 jet bridges
Payment Network
PAYMENT (OFFLINE)
Rabbit Card
• e-Payment service for making payments across
BTS network and participating merchants.
Rabbit Line Pay
• e-wallet service embedded in LINE application.
SERVICES (ONLINE)
Rabbit AEON Card
• Provides micro loan through the JV with AEON
Rabbit Today
• Lifestyle magazine and online contents
Rabbit Finance
• Online insurance aggregator services
NETWORK
• 9.3m rabbit cards issued
• > 6,400 retailer points
• 3.4m rabbit line pay users
• >1,380 outstanding loan
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Logistics Network
LOGISTICS
Partnership with Kerry Express,
the No. 1 parcel delivery in Thailand
• >800,000 parcels delivered daily
• 6,000 delivery vehicles
• 300 parcel shops
• 700 distribution centers
• >2,500 services point at shop alliance such as
office mate and family mart
ACTIVATION
The leading demonstration services reaching to
end-consumer nationwide.
• Services across BTS network
• >1,000 nationwide stores
• >6,000 promoters
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Financial Data
KEY FINANCIAL DATA 2017/18 REVENUE CONTRIBUTION
(Unit: THB mn) 2016/17 2017/18 YoY (%)
TRANSIT OUTDOOR
Revenue from services 3,051 3,936 29.0% THB 2,262mn THB 958mn
OOH Media revenue 2,681 3,559 32.7%
57.5% 24.3%
Digital Services revenue 371 378 1.9%
Gross profit 1,783 2,401 34.7% THB OFFICE & OTHER
EBITDA 1,357 1,691 24.7% 3,936mn THB 338mn
Net profit 826 846 2.4% 8.6%
Total assets 7,985 9,617 20.4% DIGITAL SERVICES
THB 378mn
Total liabilities 4,880 3,699 -24.2%
9.6%
Shareholders' equity 3,105 5,917 90.6%
Gross profit margin 58.4% 61.0%
EBITDA margin 44.5% 43.0% OPERATING REVENUE AND GROSS PROFIT MARGIN
Net profit margin 27.1% 21.5% 7YRS CAGR = 15.9%
Debt to Equity1 1.6x 0.6x
62.4% 61.0%
ROE 23.8% 18.8% 57.4% 58.4%
54.6% 55.3%
Earnings per share 0.12 0.12
Dividend per share2 0.06 0.09 35.3% 34.5%
Note: VGI's fiscal year runs from 1 April to 31 March
1Total interest bearing debt/total shareholder’s equity
3,936
2The total dividend payment from 2017/18 operations was THB 741mn
2,838 3,149 2,963 3,051
1,977 2,341
1,401
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
Operating Revenue Gross Profit Margin (%)
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STOCK PROFILE SHAREHOLDING STRUCTURE
Stock Symbol: VGI 0.1% Kanjanapas BTSG’s
Family Minorities
Market: Stock Exchange of Thailand (SET)
41.0% 59.0%
Industry: Services
97.5% BTSG
Sector: Media & Publishing
Share Price: THB 7.10 (as of 31 July 2018) Kanjanapas
BTSC Public
Family
0.5%
Market Capitalisation: THB 59,303mn / USD 1,786mn 24.0% 28.6%
46.8% 0.6%
Outstanding Shares: 8,557mn shares
Free Float: 27.5% VGI
Share Price Performance: Top 10 Shareholders:
% out of
9.0 1,200 total
8.0 1 Bangkok Mass Transit System PCL 46.8
1,000
7.0 7.10 2 BTS Group Holdings PCL 24.0
6.0 800
3 Bangkok Bank PCL 8.7
5.0
600 4 Credit Suisse Ag, Singapore Branch 2.3
4.0
3.0 400 5 N.C.B. Trust Limited-norges Bank 11 1.6
2.0 6 State Street Europe Limited 1.5
ADTV = THB 115mn 200
1.0 7 Thai NVDR Company Limited 1.4
0.0 0 8 South East Asia UK (Type C) Nominees Limited 1.2
9 Phatra Securities PCL 1.0
10 Kasikorn Securities PCL 0.9
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VGI TURNOVER (RHS) SET Index (rebased) VGI TB
Total 89.4%
Note: As of 31 July 2018 Note: Shareholding structure as of 17 July 2018You can also read
