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HURON | ONTARIO | MICHIGAN | ERIE | SUPERIOR
2021 Lakeshore Life
Advertising
MEDIA KIT
A guide for Great Lakes boating enthusiasts
With more than 10,000 miles of shoreline (equal to almost 44% of
the earth’s circumference), the Great Lakes command a vast share of
North America’s boating waters and is one of the world’s most popular,
affluent and explored cruising grounds.
For 75 years, Lakeland Boating has covered this unique area. Our
editorial content caters to the interests of freshwater boaters throughout
the Great Lakes, as well as connecting waterways as far south as
Florida, north to Ontario, west to Minnesota, and east to Quebec.
Our respected editorial package is a mix of Great Lakes travel
destinations, personality profiles, boats, boating
gear and accessories, boating lifestyle, waterfront
living, cruising and more. Monthly editorial
departments highlight local news and events,
boater education, maintenance tips, electronics,
new products and boat tests. We know Great Lakes boating.
BOAT TEST
PORT OF CALL
GLASTRON GTD 245
BY CHUCK WARREN
You never forget your first.
Editorial Calendar
Big Format
GLASTRON GTD 245 Classic design hints, including
SPECIFICATIONS traditional Glastron “spear”
DEALERS
LOA: 24’4” Easy access with twin stern
SkipperBud’s ladders
Beam: 8’6” and bow ladder
SKIPPERBUDS.COM
Y OF GLASTRON
Draft: 35” Optional enclosed head
Weight: 4,600 lbs. Spicer’s Boat City
SPICERSBOATCITY.COM
Fuel Capacity: 60 gals. Matching trailer included
From boating and world-class beaches Water Capacity: 12 gals. Ravenna Marine
Seating, seating and more
R AVENNAMARINE.COM seating
Max Power: 350 hp
and
to fine dining, friendly boutiques
PHOTOS COURTES
MSRP: $66,667 Thayer Marine
THAYERMARINE.COM
year-round activities, there’s something
GLASTRON.COM
Watch the video at
LAKELANDBOATING.COM!
for everyone in the neighboring
communities of grand bend and Bayfield
38 MARCH 2020 | LAKELAN
NDD BB O
OAA TT II N
N G
G .. C
COOM
M
on Ontario’s Sunset Coast.
LAKELANDBOATIN
by Mark Stevens
G.COM | MARCH 2020 39
Lake Huron Bayfield
S-STEVENS
Nobody gives you a larger slice of the Great Lakes market — literally — than Lakeland Boating.
P H O T O B Y S H A R O N M AT T H E W
Grand Bend
Port Franks
s
SHORELEAVE
d State
rio
B Y K AT H U S I TA L O
Onta
Unite
Sarnia
Tahquamenon Falls State Park
LAKELANDBOATING.COM | AUGUST 2020 33
Michigan’s wonderful waterfalls.
Our 8.75" x 10.75" format is bigger than other boating magazines. When it comes to staying
32 AUGUST 2020 | LAKELANDBOATING.COM
that invite
L
Falls, a series of five gentle cascades
ong before 19th-century lumbermen splashing, wading and rowing a rental
boat to a
and Longfellow discovered the rushing, small island. From there, Dennis suggests
heading
River
amber-colored waters of the Tahquamenon to Lake Superior to rent kayaks at the
Rivermouth,
Americans,
and Falls, they were known to the Native where “You can go out into the bay
or fool around
and worked in
missionaries and fur traders who lived in the river.” He also recommends a
guided nature
In his
the northeastern Upper Peninsula wilderness. hike or one of the free programs at the
park.
Douglass
1840 survey of the region, state geologist “You can get the history of the area,
go on hunts
lodges, portage
Houghton observed riverside signs of for insects and critters, or learn archery,”
Dennis
power, bigger is definitely better. Research indicates that larger-format magazines enjoy
Henry
trails and farmland of the Ojibwa people. says, “and it’s all free.”
waterway
Wadsworth Longfellow included the Miles of hiking trails lead to quiet
areas for
of Hiawatha”
known as Taquamenaw in “The Song picnicking, blueberry picking and wildlife
viewing
a century later, the
— his epic poem of 1855. Nearly for moose, black bear, wolves, fox, deer,
waterfowl,
made into
falls and surrounding wilderness were bald eagles and 125 other bird species.
There’s
make it the
a state park, and now its 46,000 acres fishing for northern pike, muskellunge,
walleye
second largest in the system. and yellow perch, and snowmobiling,
snowshoeing
ranges from
and cross-country skiing. Camping Annual Events
Year-round playground backcountry to rustic and modern sites,
as well as a
Trail Run offers a choice of 50K,
marathon
heart of n June 20, 2020: The Two Hearted
The photogenic Upper Falls at the yurt, camper cabin and three-bedroom
lodge. One Lakes Endurance. Pre-registration
required at
best-known or half-marathon hosted by Great
Tahquamenon Falls State Park is the campground is open in all four seasons.
and the main GREATLAKESENDUR ANCE.COM
a longer shelf life than their smaller counterparts. Occupying a coveted space on the coffee
of Michigan’s 200 named waterfalls, Brewery & Trail Run hosted by Great Lakes Endurance
features
annual Camp 33 and Tahquamenon Falls n August 8, 2020: The Tahqua
attraction for many of the park’s 600,000 From timber to tourists restaurant 10K and 25K events. Pre-registration
required at GREATLAKESENDUR ANCE.COM
path Pub, a rare, private microbrewery,
visitors. It’s a short stroll along an accessible
Race
and early park. Jack Tahquamenon Wilderness Canoe
the 200-foot- Logging operators of the late 19th and gift shop located within a state n September 12, 2020: The Paradise
the 6.6-mile one-person and 17.5-mile
two-
to view the tinted water rushing over
REAU; INSET PHOTO
20th centuries depended on the Tahquamenon Barrett was a lumberman who owned
the property attracts professional paddlers for
on the
wide, 50-foot-high drop at — depending
ACE.ORG
sawmills at person races. TAHQUAMENONWILDERNESSCANOER
per second. River to transport their harvest to the at what is now the Upper Falls park
entrance,
Da Falls along the River Trail. A free
shuttle
season — 5,000 to 50,000 gallons Lake Superior. One of those lumbermen,
Robert named for n September 26, 2020: Hike Between
spruce and where handsome timber buildings are transports hikers for a one-way hike.
E. MARIE VISITORS BU GAN DNR
Tannins that leach from the cedar, Hunter, decided to build a riverside
sawmill and
cause the Barrett’s 33rd logging camp. His grandchildren, fun at the Lower Falls Campground
includes
hemlock in swamps drained by the river his timber, operate n October 10, 2020: Harvest Festival Non-
inspiring a railroad to more efficiently transport Lark Carlyle Ludlow and Barrett Ludlow, pumpkin carving, chili cook-off, campsite
decorating and trick-or-treating.
brown hue, and churning creates foam, At that time, and Mimi
I
but by 1925, he ceased operations. the businesses that sprang from Jack
N O N FA L L S R I V E R B OAT
MAIN PHOTO BY ASHL AN DNR; RIGHT PHOTO COURTESY OF MICH
campers are welcome.
“Root Beer Falls” moniker. auto touring was growing and local
conservation their desire to the Upper Falls join guided, one-mile
snowshoe
Falls, Park Manager Barrett’s love of Tahquamenon and n Every Saturday in February at lantern-lit trail from
After viewing the Upper officer Joe Beach saw an opportunity.
He leased
from 2-3 p.m. Cross-country ski
or snowshoe the one-mile,
drive or make it available for public recreation. a limited number of loaner snowshoes
are
Kevin Dennis encourages the short his first acres to 6-8:30 p.m. Bring your own gear;
table long past the competition means greater visibility for your products.
to the Lower the idle tracks, and in 1927 transported “My grandfather gifted all but two with hot chocolate at the bonfire.
four-mile, moderately rigorous hike tourists aboard a makeshift train to a
riverboat that lumber available at no charge. Warm up
the state,” Lark says. “He built modest,
carried the passengers to the falls. stand and
TOP TWO PHOTOS CO O BY JUDY MERRILL-SMITH
camp-style buildings for a souvenir
demanded he leased for
The wildly popular excursion soon over-the-counter food stand that
E Y W I L L I A M S / S A U LT S T
U R T E S Y O F TA H Q U A M E
“Toonerville
new and larger equipment. Nicknamed others to operate in the summer only.” with an outdoor
Trolley,” the open-air train cars still
chug structures — complete
By 1990, the siblings had rebuilt the
along a 24-inch narrow gauge track
to the public — as a tribute to his vision.
fireplace as a gathering space for the
Hunter’s that visitors would enjoy — I just
180-passenger riverboat helmed by Robert “I thought a brewpub would be something
Wakesport
great-grandson Kris Stewart. Captain
Stewart Lark says with a laugh.
had to learn how to make the beer,”
narrates the two-hour cruise to the falls,
sharing 1996, she keeps up to four taps flowing
Brewmaster since the pub opened in
COURTESY OF MICHIG
TOURS; BOTTOM PHOT
of
local history and pointing out wildlife
along the Blueberry Wheat Ale, created in honor
with the likes of Red Falls Tannin and
way. It’s a long, leisurely outing that
offers a view Paradise. Her Lumberjack Lager takes
August’s Wild Blueberry Festival in nearby the
than park just can’t keep up with the demand in
Makeover
of the falls from a different vantage point longer to ferment and the microbrewery at the
visitors get from across the river. it in the winter — her favorite season
summer months so she enjoys making
If looking at all of that rushing, foamy, falls because “the ice formations are just
spectacular.” H
head to
brown-colored water makes you thirsty,
M | MARCH 2020 23
LAKELANDBOATING.CO
22
M
MARCH 2020 | LAKELANDBOATING.CO
Transform any boring old boat
into a wakesport machine.
2021 EDITORIAL THEMES & PORTS OF CALL*
BY ZEN ON BI LAS
S pecialized wakesport boats offer the ultimate
tow characteristics for wakeboarders,
wakesurfers and waterskiers alike. But a few
accessories can dramatically enhance the tow-abilities
utilizing a convex design. The wider the view, the
easier it is for the driver to see the person in tow as
he or she swings out to the side of the boat. More
expensive mirrors typically offer higher quality
WAKEBOARD PHOTO BY STEVEN WELCH; MIRROR PHOTO BY ZENON BILAS
of virtually any boat, whether it be a runabout, glass for a sharper, more detailed view.
deckboat, fishing boat, sport jet or pontoon. Mirrors can be attached to the windshield frame,
Boat add-ons can assist in four areas: They can help deck near the helm, tubing on a wakeboard tower
the driver operate more safely and proficiently; help or the hardtop on a center console T-top. Place the
the driver maintain an accurate speed; provide stable mirror near the driver toward the center of the boat, so
towing; and improve wake size. The driver’s skill that the driver has a symmetrical rear view. Placing the
impacts the person in tow’s safety, success and fun. mirror on the windshield above the passengers’ heads
gives the driver an unobstructed view.
Mirrors
JANUARY SHOW ISSUE! JUNE SHOW ISSUE!
The mirror is a crucial accessory for towing
wakesports. This accessory allows the driver to keep
an eye on the person behind the boat along with any
boating traffic while still facing forward. All drivers
should use a mirror when towing anyone behind
the boat. A mirror has been a standard feature on
specialized wakesport boats for 60 years. Today
after-market mirrors are available for all boats, even
center console boats, pontoons and PWC. Rear-facing mirrors
PLAN AHEAD CRUISING
After-market mirrors usually provide 100 to 140 positioned near the
driver help them keep
degrees of view. Manufacturers achieve a wider an eye on people being
towed behind the boat.
rear view by increasing the width of the mirror and
PORT OF CALL
28 AUGUST 2020 | LAKELANDBOATING.COM LAKELANDBOATING.COM | AUGUST 2020 29
Nature Therapy POC: Two Harbors, MN POC: Holland, MI
is Superior
When the Rx calls for a major dose *January mails out in time for the Chicago, Cleveland, Milwaukee *June mails out in time for the Bay Harbor and Manitowoc boat shows.
and Minneapolis boat shows.
of woods and water, Baraga County,
Michigan, wrapped around Lake
Superior’s Keweenaw Bay, is just
what the doctor ordered.
by kath usitalo
JULY
FEBRUARY SHOW ISSUE! SUMMER HOTSPOTS
y
BOAT SHOWS
Ba
aw
en
POC: Mackinaw City, MI
we
Ke
COK
PHOTO COURTESY IST
POC: Lorain County, OH
Canyon Falls BARAGA
L’ANSE
36 SEPTEMBER 2020 | LAKELANDBOATING.CO
M
Sunken
LAKELANDBOATING.CO
M | SEPTEMBER 2020 37
Wolverine and Sable
*February mails out in time for the: Grand Rapids, Miami
In early 1942, with every aircraft carrier
Treasures AUGUST SHOW ISSUE!
available pressed into front-line service,
the U.S. Navy’s pilot training organization
found itself in a tough spot. Training pilots to
operate from aircraft carrier decks required
actual ships to train on. But with no carriers
available, the Navy was forced to improvise.
The answer lay in moving pilot training inland
to the Great Lakes and converting a couple of
and Detroit boat shows.
existing vessels to provide the requisite flight
decks. In due course the Navy purchased a
pair of old sidewheel paddle steamers once
SMALL BOATS
used for passenger excursions, replaced their
topside accommodations with flat wooden
runways and commissioned their first two
dedicated training carriers: USS Wolverine
and USS Sable.
Although smaller than the fleet carriers the
Navy used in combat, the 500-foot Wolverine
and the 535-foot Sable were the answer to a
big problem, enabling pilots to learn to handle
takeoffs and landings on
Wolverine and
a real flight deck in an Sable in Chicago
POC: Madison, WI
Wolverine
environment where the with Hellcat
vessels would be safe
from enemy submarines.
USS Wolverine and
USS Sable were not true
aircraft carriers and they
MARCH SHOW ISSUE!
had a number of serious
limitations, one being that
they had only one deck
and thus nowhere to stow
any damaged aircraft. If a
The bottom of Lake Michigan yields a treasure plane was damaged, the day’s operations would be forced to wrap up.
*August mails out in time for the Cedar Point boat show.
Another limitation was a lack of speed. Built as passenger
excursion vessels, neither Wolverine nor Sable were equipped
trove of World War II aircraft, many of them
I L L U S T R AT I O N C O U R T E S Y O F T H E N AT I O N A L M U S E U M O F T H E G R E AT L A K E S . ;
P R E S I D E N T B U S H , W O LV E R I N E A N D S A B L E P H O T O S C O U R T E S Y O F U S N AV Y I
with powerful engines, and that was a real concern for pilots
operating heavier aircraft that required a certain amount of
veterans of major battles including Pearl wind flowing down the flight deck in order for them to become
OUTFITTING
airborne. When there was little or no wind on Lake Michigan,
Harbor, Midway and the Solomons. Today, these George
H. W.
operations often had to be curtailed.
On days with plenty of wind, the now top-heavy ships tended
Bush in
1944 to pitch and roll wildly in the choppy waves, making takeoffs
planes are being retrieved and restored to and landings even more hazardous than they would be on a real Wolverine at Navy
Pier, Chicago
aircraft carrier operating on the open ocean. Early and late in the
impress their lessons on a new generation. year, ice build-up was yet another serious problem — not just on
the carrier decks, but on the aircraft as well.
Accidents and rookie mistakes were inevitable, and nearly
b y c r a i g r i tc h i e 150 planes wound up becoming fish habitat on the bottom of
Lake Michigan. All remain the property of the U.S. Navy, which
S
POC: Honey Harbour, ON
has allowed for some of the planes to be recovered for museum
display. Most have been salvaged by a private firm called A and
ometimes you find the most remarkable things where you carrier duty, including future President George H. W. Bush. But accidents T Recovery, founded by partners Allan Olson and Taras Lyssenko
least expect to see them, including on your sonar screen. For were frequent, and at least 150 aircraft wound up on the bottom through after they spotted what appeared to be an airplane on their
historians looking to preserve irreplaceable artifacts from the second landing accidents and misjudged takeoffs. As salvage crews today recover fishfinder screen one day while trolling for salmon off Chicago.
SEPTEMBER
world war, it doesn’t get any better than the bottom of Lake Michigan these aircraft for museum display, they’re finding some of them to be Today, A and T Recovery works in close partnership with the
right off the Chicago lakeshore. That’s where a dedicated team has veterans of major Pacific battles — Pearl Harbor, Midway, the Solomons — U.S. Navy and its National Naval Aviation Museum in Pensacola,
spent the past 30 years scanning the lakebed for historically significant making these historic aircraft internationally significant. Florida, in order to locate, identify and recover these vintage
aircraft, veterans of battles that raged all across the Pacific. After being damaged in battle or simply outdated by newer, more aircraft. To date they’ve fished nearly 40 of them from the
The aircraft — almost perfectly preserved by their ice-cold freshwater potent models, these planes were typically sent back to America bottom, including U.S. Bureau No. 2106, a priceless Douglas
tombs — were lost in the ‘40s when the U.S. Navy conducted pilot and relegated to training duties. Most would have been scrapped at SBD-2 Dauntless dive bomber with a truly remarkable history.
*March mails out in time for the Palm Beach boat show.
training on the lake. There, safe from prowling enemy submarines, two war’s end had they not taken the big splash. But being bounced off a
former passenger excursion vessels that were hastily converted into carrier deck and into the drink by a newbie pilot is precisely what saved Sable
makeshift aircraft carriers helped more than 17,000 pilots qualify for them from a cutting torch, and we’re all the better for it. BOAT TEST
DECOMMISSIONING
32 SEPTEMBER 2020 | LAKELANDBOATING.COM LAKELANDBOATING.COM | SEPTEMBER 2020 33
Tiaorra
t 43 L S
Seize the day.
POC: Port Colborne, ON
Sp APRIL
SPRING COMMISSIONING
OCTOBER SHOW ISSUE!
by Chuck Warren POC: Manistee, MI
TIARA SPORT 43 LS
SPECIFICATIONS
LOA (w/ platform): 43’6”
DEALERS
SkipperBud's
Finished cutouts in starboard
hull for fender storage.
Portside hull door with
DIY/RENOVATION
TIARA SPORT
SKIPPERBUDS.COM
Beam: 13’ removable swim ladder.
POC: Chautauqua County, NY
Walstrom Marine
Draft: 3’7”
WALSTROM.COM
Weight (dry): 21,800 lbs. Handrails and cup holders
Fuel Capacity: 400 gals. everywhere.
PHOTOS COURTESY OF
Water Capacity: 60 gals.
MAY
Power (w/ 3 x Yamaha 425s):
1,275 hp Access to the
Watch the video at midcabin is tight.
Base MSRP: $892,890 LAKELANDBOATING.COM!
TIAR ASPORT.COM
FEBRUARY 2020 39
*October mails out in time for the Ft. Lauderdale boat show.
M |
LAKELANDBOATING.CO
M
38 LAKELANDBOATING.CO
SAFETY
FEBRUARY 2020 |
BOAT SPOTLIGHT BOAT SPOTLIGHT
BY CHRIS CASWELL BY CHRIS CASWELL
POC: Thousand Islands, NY
NOVEMBER/DECEMBER
BUYER’S GUIDE
SPECIFICATIONS
LOA: 26’6” Four Winns HD 270 Regulator 31 SPECIFICATIONS
LOA: 36’6”
*Editorial calendar subject to change. POC: Marquette, MI
Please direct editorial calendar questions to:
Beam: 8’5” Beam: 10’4”
Draft: 33”
Bowrider on steroids. Family friendly fishing machine. Draft: 23”
O S
Weight: 5,350 lbs. Weight: 10,800 lbs.
Fuel Capacity: 70 gals. ffering something for everyone, the new Four repositioned from bow seating to cockpit to the stern tarting with the legendary Regulator hull and GPSMAP chartplotters. The view through the Fuel Capacity: 300 gals.
Water Capacity: 12 gals. Winns HD 270 is a bowrider plus. From the lounge, depending on where you want your munchies. adding a twin 425-hp power option makes the windshield is unmarred by a frame and is high Water Capacity: 35 gals.
Max Power: MerCruiser/ stern-facing lounge seating (where one can watch While there is an outboard version of the HD 270, Regulator 31 the fastest boat in the boatbuilder’s enough for protection while standing. The T-top Max Power: 2 x Yamaha
Volvo 380 hp 425-hp Four-Stroke
towed watersports or swimmers) to forward seating the sterndrive choice offers no less than 13 Mercury or fleet. At over 36 feet, this big center console has is standard, with an electronics box, navigation and
Base Price: $78,974 MSRP: Contact dealer
that converts into stretch-out sunpads, the 270 will Volvo options ranging from 300 to 350 hp for a top both fishing and family friendly features. dock lighting, and it’s prepped to accept TACO
FOURWINNS.COM REGULATORMARINE.COM
kbush@lakelandboating.com
be your family’s favorite vacation spot. speed of nearly 50 mph and a fast cruise over 30 mph. Start with the side-opening cockpit door, which is Grand Slam 20-foot carbon fiber outriggers.
DEALERS
“The HD 270 is a bowrider on steroids,” says Matt The fully lined engine compartment is spacious, with perfect for retrieving that big catch or for the kids Inside the console is another amenity for both DEALERS
Hall’s Sports Center
Mrozinski of Lake Michigan Yacht Sales. “It has the room to step down and reach all maintenance points. to climb aboard after a dip in the lake. fishing and family: A stand-up head compartment Catawba Moorings
HALLSSPORTSCENTER.COM largest bow seating area of any boat in its class, and The skipper gets an ergonomic helm with back-lit The V-shaped bow seating is comfortable for with electric head and freshwater sink. A 6-gallon CATAWBAMOORINGS.COM
Onekama Marine / Lake what really makes it unique is that it doesn’t sacrifice switches, a stereo with Bluetooth, multifunction families but, with the dining table lowered and holding tank with an electric pump simplifies all-day Yacht Works Wisconsin
Michigan Yacht Sales its rough water ride to get that added bow space.” engine gauges and optional Simrad GPS. Both helm cushions removed, it becomes a big casting platform. outings, and all fishboxes are illuminated for night use. YACHTWORKS.NET
ONEK AMAMARINE.COM
The HD 270 impresses with a walk-through from and companion seating have bolsters for standing and For the skipper, the standard twin seats with Power for the 31 is either a pair of Yamaha
SkipperBud’s the large transom platform (no climbing over seats), can swivel for cockpit entertaining. armrests, flip-up bolsters and individual folding F300 Four-Stroke outboards or twin Yamaha 425
SKIPPERBUDS.COM
deep backrests forward to secure the kiddos, and swim Storage is a drawing card for the HD 270, starting footrests provide all-day comfort, while the seat Four-Strokes. Both engines offer the Helm Master
ladders both fore and aft for beach or offshore use. with the extra-long locker underfoot that can easily console hides tackle drawers. An optional tackle joystick steering for effortless maneuvering. Watch the video at
LAKELANDBOATING.COM!
To make this a true dayboat, families will appreciate handle waterskis as well as fishing rods. Every seat center adds aft-facing seats, and a leaning post Everyone will appreciate the 74-quart cooler
the enclosed head compartment with either portable lifts to reveal full-lined storage for lines, fenders and with a 40-gallon livewell is also available. under the forward seat, the padded coamings to
Watch the video at
LAKELANDBOATING.COM! or flushing toilet (plus sink and lighting), as well as personal items, and one even has a trash receptacle The dashboard holds the factory-installed keep youngsters safe, and the non-slip surface for
coolers under the bow and stern areas. A table can be to keep the boat tidy. H Garmin Offshore Package with twin 16-inch sure footing even when wet. H
20 SEPTEMBER 2020 | LAKELANDBOATING.COM LAKELANDBOATING.COM | SEPTEMBER 2020 23
Amazing
Largest Boating Market
THE
GREAT LAKES REGION Big Market capita, with one registered boat for every 6.3
#1 in
Lakeland Boating focuses on the territory households for the 15th consecutive year.*
27.5% in and around the Great Lakes. We know Three Great Lakes states, Minnesota,
where to go, what to do and what kind of Michigan and Wisconsin, ranked in the top
Boater
gear and equipment will get you there. five for number of boats registered in 2018:
The Great Lakes region is the largest Minnesota accounts for 6.9% of all boats
boating market in the country. Our region
Registrations
registered; Michigan accounts for 6.7%; and
once again ranked No. 1 in boat registrations Wisconsin accounts for 5.1%.
in 2018, accounting for 27.5% of the nation’s Great Lakes boaters spend big, too: Four
total, up from 27.3% in 2017. out of the top 10 boating-related spending
The region also has the most boats per states are Great Lakes states. These
include Michigan, Minnesota, Wisconsin
and New York. In total, the region spent
Most Boats
more than $4.4 billion on new powerboats,
U.S. Regional Boat engines, trailers and accessories in 2018.
Per Capita
Registrations, 2018*
GREAT LAKES
27.5% North
(1 boat per Atlantic
9%
6.3 households) Pacific
9.7%
Inland
18.5%
Mid
3 GREAT LAKES
Atlantic
6.4%
$4.4 billion
5
states ranked in
South
Atlantic
top five
18.3%
spent on new Gulf Coast
10.4%
powerboats, U.S. Territories
of boats registered
.2%
outboard engines,
trailers and accessories *2018 NMMA Recreational Boating Statistical Abstract
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202 1 d ead lin es * Deadlines, Rates & Technical Specifications
ISSUE AD CLOSING MATERIALS DUE MAILS
January 11/17 11/20 12/9
February 12/14 12/17 1/7 n PUBLICATION SIZE n PRINTING METHOD: Web offset
March 1/20 1/25 2/9 Live area: 8.5 in. x 10.5 in.
April 2/18 2/23 3/10 Please, no text outside of the live area n BINDING SPECIFICATIONS: Perfect bound;
May 3/18 3/23 4/7 Trim: 8.75 in. (width) x 10.75 in. (height) jog to foot
June 4/21 4/26 5/11 Bleed: 9 in. x 11 in.
n CONTRACT AND COPY REGULATIONS
July 5/19 5/24 6/9 n You may submit materials on disk, but we Contracts must be bona fide and specify a contract
August 6/22 6/25 7/13 prefer email or electronic file transfer. Send to year and the number of insertions to be used. Only one
September 7/21 7/26 8/10 Lakeland Boating Production Department, 1555 advertiser can reserve space in each contract.
October 8/19 8/24 9/9 Sherman Ave., Suite 313, Evanston, IL 60201. The publisher reserves the right to reject all
Nov./Dec. 10/7 10/12 10/27 Please enclose a copy of the insertion order with advertising copy that, at his discretion, is deemed
your disk. This should include: Company name, objectionable, misleading, not in the best interests
contact information, ad size, date of insertion, and of the reader and/or contrary to federal and state
any specifications, such as preferred placement. regulations, whether or not the ad had previously
202 1 m arketpl ace r at es * A hard copy proof should be included with been accepted and/or published.
PAGE SIZE 1x 3x 11x electronic files. NOTE: All electronic data will be All advertisements are accepted and published by
held only one year from date of last insertion the publisher on representation that the advertiser
Full page $940 $910 $880
and/or advertising agency are properly authorized
2/3 page $811 $786 $761 n ACCEPTABLE FILE FORMATS to publish the entire contents and subject matter
1/2 page $682 $662 $642 The following digital file types are considered optimal: thereof. It is understood that the advertiser and/
1/3 page $575 $535 $500 1. PDF/X-1A: 2001, press ready. All final files or advertising agency will indemnify and hold the
1/4 page $373 $362 $350 must be press quality, 300 dpi, CYMK, with all publisher harmless from and against any loss, expense
1/8 page $260 $255 $250 fonts embedded. Please, NO RGB/SPOT PMS or other liability resulting from any claims or suits for
COLORS! All logos and images placed in your ad libel, violation of right of privacy, plagiarism, copyright
must meet these specifications. infringement and any other claims or suits that may
2. JPG files are acceptable, and should be 100% of arise out of the publication of such advertisement.
ad siz e s ad size, 300 dpi. The publisher will not be bound by conditions
3. Color proofs are accepted, but not required. printed or appearing on order blanks or copy
4. For full-page ads, please include the bleed only— instructions that conflict with the provisions of this
NO CROP OR REGISTRATION MARKS. rate card. All verbal instructions regarding contracts
bleed: or insertions must be confirmed in writing.
9 x 11 n INK SPECIFICATIONS: 4-color process, Please direct production questions to Christy Bauhs
live area:
8.5 x 10.5 NO RGB/SPOT/PMS! at 312-276-0610, ext. 24; cbauhs@lakelandboating.com.
FULL V 2/3 V 1/2 H 1/2
trim: 8.75 x 10.75 4.75 x 9.625 3.75 x 9.625 7.75 x 4.625
1550 Sherman Ave., Suite 313, Evanston, IL 60201 LAKELANDBOATING.COM
MARINE MARKETPLACE SALES
Patti McCleery
pmccleery@lakelandboating.com
V 1/3 SQ 1/3 1/4 1/8 312-276-0610 ext. 21
2.375 x 9.625 5 x 4.625 3.75 x 4.625 3.75 x 2.25
* Subject to change
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