MEDIA KIT STATUS: 04.02.2021 2021 - GERANOVA BRUCKMANN VERLAGSHAUS GMBH
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MEDIA KIT
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
Price list 10 valid from 01.01.2021
Status: 04.02.2021 2021
e
1 TITLE PORTRAIT
2 DATES / TOPICS
3 ADVERTISEMENT PRICES
AND FORMATS
4 AD SPECIALS
5 MARKET PLACE
6 ADVERTORIALS
7 READER TEST
8 ADVISOR POSTER
9 DIGITAL
10 PUBLISHER INFORMATION / TECHNICAL
GUIDELINES / CONTACT
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
TITLE PORTRAIT 1
e
THE SATISFACTION OF DOING IT YOURSELF Copy price:
€ 3.80
selber machen is the monthly magazine for
ambitious do-it-yourselfers and homeowners
who enjoy practical and creative DIY projects in 12 issues per year
their house, property and garden. For 46 years
now, selber machen has been describing Price 1/1 ad page 4c:
€ 19,210
in detail exciting project ideas and providing
competent impulses for DIY enthusiasts in all Sold circulation IVW IV/2020:
aspects of building and renovation, as well as 56,419
interior and exterior design.
Range AWA 2020:
The editorial focus is on step-by-step instruc- 510,000 readers p.a.
tions, inspiration for do-it-yourselfers, practical
tool and material tests, as well as tips and
tricks from the workshop. Technical topics like
smarthome solutions also address the youn-
ger crowd who like to take things in their own
hands. Mini-projects with success guarantees
and great upcycling ideas will also encourage
DIY beginners. And across every channel: as a
magazine, on the net and via mobile formats.
Our readers not only spend their time with DIY
– they also enjoy trying out the latest tools and
are always valued advisors and opinion leaders.
EVERYTHING ABOUT GARDEN Copy price:
DESIGN, PLANT BEDS, € 4.95
GARDEN PATHS AND PONDS
2 issues per year
We are expert advisors and a source of in-
spiration for the people who like to get out,
and get their hands dirty in the garden. Quality Price 1/1 ad page 4c:
€ 9,450
and brand awareness decide on the choice
of equipment – after all, the house, workshop Print run (publisher´s details):
and garden are the focus of leisure activities. 78,000 copies
Here, horticulture lovers will find interesting
facts about garden planning and many creative
ideas for garden design – including tips on how
to create and plan a garden, the latest garden
furniture offerings, fences and garden paths,
as well as useful plants and ornamental plants.
Whether it’s barbecue fun or enjoying work in
the garden, selber machen Garten-Extra
the editorial concepts offer you a full range of
options to place your products in the perfect
advertising environment.
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
DATES / TOPICS 2
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
e
ISSUES PUBLICATION DATE ADVERTISING DEADLINE PRINT DEADLINE INSERTS/BOUND INSERTS
02/21 Fri 08.01.21 Tue 24.11.20 Thu 26.11.20 Mon 07.12.20
03/21 Fri 05.02.21 Mon 04.01.21 Thu 07.01.21 Mon 18.01.21
04/21 Fri 05.03.21 Mon 01.02.21 Wed 03.02.21 Fri 12.02.21
05/21 Fri 09.04.21 Fri 05.03.21 Tue 09.03.21 Thu 18.03.21
06/21 Fri 07.05.21 Tue 06.04.21 Thu 08.04.21 Mon 19.04.21
07/21 Fri 11.06.21 Thu 06.05.21 Mon 10.05.21 Thu 20.05.21
08/21 Fri 09.07.21 Tue 08.06.21 Thu 10.06.21 Mon 21.06.21
09/21 Fri 06.08.21 Tue 06.07.21 Thu 08.07.21 Mon 19.07.21
10/21 Fri. 03.09.21 Tue 03.08.21 Thu 05.08.21 Mon 16.08.21
11/21 Fri 08.10.21 Tue 07.09.21 Thu 09.09.21 Mon 20.09.21
12/21 Fri 12.11.21 Mon 11.10.21 Wed 13.10.21 Fri 22.10.21
01/22 Fri 10.12.21 Mon 08.11.21 Wed 10.11.21 Fri 22.11.21
ISSUE
COVER TOPIC BUILDING & INTERIOR TECH BUYING GUIDE GARDENING SPECIALS
COVER
02/21 Living room wall incl. drywall Desk double top Greenhouse
Comparison test circular hand Pruning
03/21 Recovering wooden stairs Workshop equipment Bonding
saw apple trees
Vinyl flooring Outdoor fit for springtime Stone garden &
04/21 Gabions & plants DVD
Bathroom & kitchen 7 major repairs plants
Charging station for electric cars /
05/21 Terrace Shower enclosures Sandbox Screws
Guide
Site trailers / Garden
06/21 Paving driveways & paths Carport roof
houses and sheds
Vegetable garden,
07/21 Outdoor lounges Create dry stone wall Garden
irrigation
Illumination
08/21 Building a garden fence Balcony roofing Comparison test of grinders
in the garden
Garages with green
09/21 Hiding waste bins Outdoor cabinets
roofs
Tile laying with underfloor
10/21 Cube system shelf Creating garden paths
heating
11/21 Partition walls/room dividers Garage floor seal Saving energy Building a clay stove Saunas
12/21 Loft conversion Repairing floors The ABCs of milling
01/22 Workshop from old furniture Folding workshop
ISSUES PUBLICATION DATE ADVERTISING DEADLINE PRINT DEADLINE INSERTS/BOUND INSERTS
01/21 Fri 05.03.21 Mon 18.01.21 Wed 20.01.21 Fri 29.01.21
02/21 e Fri 03.09.21 Tue 20.07.21 Thu 22.07.21 Mon 02.08.21
ISSUES COVER TOPIC GARDEN TECH BUYING GUIDE
01/21 Garden fence Vegetable garden and raised beds Irrigation system
02/21 Multifunctional storage shed Tree pruning: this is how it works Getting your garden tools winter ready
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
PRICES AND FORMATS 3
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
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SIZE IN PAGES TYPE AREA BLEED* PRICE IN €
Width mm Height mm Width mm Height mm multicolour/bw
2/1 396 254 420 280 37,700.–
1/1 4th cover 210 280 21,370.–
1/1 3rd cover 210 280 20,140.–
1/1 2nd cover 210 280 21,160.–
1/1 188 254 210 280 19,210.–
1/2 portrait 92 254 104 280 13,460.–
1/2 landscape 188 124 210 140 13,460.–
1/3 portrait 60 254 72 280 9,670.–
1/3 landscape 188 82 210 98 9,670.–
1/4 2 columns 92 124 104 140 7,120.–
1/4 portrait 45 254 53 280 7,120.–
1/4 landscape 188 60 210 76 7,120.–
SPECIALS ATTACHED TO THE SUPPLEMENT
SIZE IN PAGES SPECIALS TYPE AREA BLEED* PRICE IN €
Width mm Height mm Width mm Height mm multicolour/bw
2/1 Rätsel EXTRA 420 300 6,300.–
1/1 Rätsel EXTRA 188 258 210 300 4,220.–
1/1 4th cover bonding, screws, garden 210 300 21,370.–
1/1 2nd cover bonding, screws, garden 210 300 21,160.–
1/1 bonding, screws, garden 210 300 19,210.–
1/2 portrait bonding, screws, garden 105 300 13,460.–
1/2 landscape bonding, screws, garden 210 150 13,460.–
1/3 portrait bonding, screws, garden 72 300 9,670.–
SIZE IN PAGES SPECIAL ISSUE TYPE AREA BLEED* PRICES IN €
Width mm Height mm Width mm Height mm multicolour/bw
1/1 2nd or e4th cover Garden 210 280 10,490.–
1/1 Garden 188 254 210 280 9,450.–
1/2 portrait Garden 92 254 104 280 6,680.–
1/2 landscape Garden 188 124 210 140 6,680.–
1/4 portrait Garden 45 254 53 280 3,860.–
1/4 landscape Garden 188 60 210 76 3,860.–
Other formats on request
* For bleed advertisements, a bleed allowance (trim reserve) of 4 mm each at the top, bottom and outside must be added to the specified advertisement format.
Prices plus value added tax
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
AD SPECIALS 4
e
SUPPLEMENTS BOUND-IN INSERTS GLUED-IN INSERTS
plus postal plus postal plus postal
total print partial print charges scope total print partial print charges total print partial print
weight charges
run run (only for subscrip- run run (only for subscrip- run run
(only for subscription run)
tion run) tion run)
up to up to
116.– 127.– 28.– 132.– 142.– 23.– postcard* 65.– 12.–
20g 4 pages
up to up to
Price 127.– 137.– 33.– 137.– 147.– 28.–
per o/oo
30g 8 pages
in € up to up to
137.– 147.– 43.– 142.– 152.– 33.–
40g 12 pages
higher weights on request larger volumes, bound-in inserts with glued-on other stickers (e.g. coupons) on request
elements on request * paper = 150 g/qm (postal regulation)
The sales discount takes into account all orders that are published according to the advertisement price list.
Discounts
Postal charges and technical costs are excluded from discounts and commissions.
Minimum
10,000 copies 25,000 copies carrier display: 1/1 page
circulation in the total circulation plus insert (20,000 copies)
postcard 90 mm x 140 mm
Minimum
format 75 mm x 140 mm 150 mm x 150 mm** product sample 60 mm x 80 mm
booklet 60 mm x 80 mm
postcard 105 mm x 148 mm
Maximum
200 mm x 270 mm 210 mm x 280 mm** product sample 105 mm x 148 mm
format ** please note bleed allowances
booklet 148 mm x 210 mm
Subvention* 2% 3% 3%
BASIS OF CALCULATION: TERMS OF DELIVERY:
The basis for calculation is the planned edition or IVW quarter- Ad Specials must be delivered in accordance with the guide-
ly report available at the time of order confirmation, excluding lines of the Federal Association for Print and Media and must
the e-paper copies. be clearly marked for object and issue. The delivery must be
free to the place of processing
All tariff ad specials are discountable and discount-for-
ming.
GLUED IN INSERTS:
ORDER AND CANCELLATION DATE: The basis is a 1/1 carrier display.
See „Dates and topics print“; for availability reasons, we re-
SAMPLES:
commend booking as early as possible.
Additional postal charges apply for samples and items with a
DELIVERY TIME: thickness of 2.5 mm or more.
Delivery quantity is the print run according to the order confir-
SAMPLE:
mation plus subsidy*. In order to be able to react to fluctuati-
ons in circulation at short notice, it is recommended that you At least 5 samples must be available by the advertising dead-
consult with the planning department again before printing line at the latest. For product samples 50 samples.
(see your contact person on the last page).
DELIVERY ADDRESS AND DATE:
Please refer to the respective order confirmation.
Prices plus value added tax
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
leichten Creativsteinen.
www.saarpor.de
und den gewünschten Saarpor Klaus Eckhardt GmbH
Katalog bei der Bestellung an.
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
Neunkirchen Kunststoffe KG
www.saarpor.de
MARKET PLACE 5
SeMa_2016_07_099_099 03.06.16 11:04 Seite 99
SeMa_2016_07_099_099 03.06.16 11:04 Seite 99
6SDQQHQ .. Marktplatz
NATURlich bereits ab 129,99
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bringen
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diesen von DECOSA www.finnia-gartenwelt.de
www.saarpor.de
über die angegebene oder über
Adresse DIREKT vom HERSTELLER
Besonderheit
NATURlich
Marktplatz MASSIVholz Marktplatz
unsere E-Mail-Adresse:
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Katalogshop TIFFANYZUBEHÖR
Kostenlos Prospekte anfordern!
Katalogshop
6SDQQHQ durch 2te Zustellachse Das Schönste Kostenlos Prospekte anfordern!
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unsere E-Mail-Adresse: Saarpor Klaus Gratispreisliste
Neunkirchen Kunststoffe KG
Ihr Ansprechpartner:
Eckhardt GmbH Ausführungen
SM www.saarpor.de oder über
Gartenwelt
Helmut Gassner unsere E-Mail-Adresse:
Katalog bei der Bestellung an. Telefon:04526-339914
www.saarpor.de
Neunkirchen Kunststoffe KG
Ausführliche
anzeigen@verlagshaus.de
FFANYZUBEHÖR
Verarbeitungs-
videos finden Sie
auf saarpor.de
(089)massive
13 06 99Stahl - 520 Säulen Schöne Ideen zur Raumgestaltung mit Zierprofilen, anzeigen@verlagshaus.de
K. Pisinger
Schöne Ideen zur Raumgestaltung
R lt mitit Zierprofi
Zi fillen,
Bitte geben Sie Ihre Adresse helmut.gassner@verlagshaus.de
Rosetten, Deko-Balken kreativen Wandregalen und
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Katalog bei der Bestellung an. Neunkirchen Kunststoffe KG
DIREKT vom HERSTELLER
www.saarpor.de
Gläser 350 oder 500 mm www.saarpor.de
Werkzeuge Bodenplatte aus Grauguss
Vorlagen ab 14,0 kg
Gratispreisliste SM 6SDQQHQ
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und Profis begeistern.
maschinen und Ständerbohr-
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Kundenanforderungen erfüllt
helmut.gassner@verlagshaus.de
Ausführungen
TIFFANYZUBEHÖR massive Stahl Säulen
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RollMatic®
stehen!
flexible und platzsparende
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04526-339914
Gartenwelt
Das Schönste
K. Pisinger Alternative zu Tischbohr-
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K. Pisinger Innovatives Farbwalzen-Wechselsystem! maschinen, Säulenbohr-
VON A-Z! Dasnnia-gartenwelt.de
www.fi Schönste maschinen und Ständerbohr-
VON A-Z! für Ihren Garten
maschinen
Gläser für Ihren
DIREKT vom Garten
HERSTELLER Make it easy! Make it Nespoli! www.nespoligroup.com
durch umfangreiches Zubehör
können verschiedenste
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Gläser Walter Blombach GmbH
Ihr Ansprechpartner
Kundenanforderungen erfüllt
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Helmut
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Helmut Gassner
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geschenke
Tel. +49 (0) 89.13
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helmut.gassner@verlagshaus.de
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Ihr Ansprechpartner:
www.wabeco-remscheid.de Am Blaffertsberg 13
www.finnia-gartenwelt.de
Helmut Gassner Rita
Helmut
HelmutNecker
Gassner
Gassner 42899 Remscheid
Telefon: (089) 13 06 99 - 520 Tel.
Tel. +49
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06 99 - 520 99 552
99 520
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DIREKT vom HERSTELLER E-Mail: rita.necker@verlagshaus.de
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Ansprechpartner:
Ihr Ansprechpartner: The selber machen marketplace is the perfect way to
Helmut Gassner
Helmut Gassner
Telefon: (089)
Telefon: (089) 13
13 06
0699
99--520
520 address the DIY target group with its high purchasing
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helmut.gassner@verlagshaus.de
helmut.gassner@verlagshaus.de
power in a cost-effective yet highly attractive manner.
As reader market research confirms time and time again:
Cumulative ad formats are perceived as highly welcome
reading material.
If you want your advertising budget to achieve maximum
impact:
The selber machen marketplace provides you with the
ideal options!
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
SIZE IN PAGES TYPE AREA PRICES IN €
Width mm Height mm multicolour/bw
1/2 portrait 92 254 5,000.–
1/2 landscape 188 124 5,000.–
1/4 corner 92 124 2,570.–
1/4 portrait 45 254 2,570.–
1/4 landscape 188 60 2,570.–
1/8 portrait 45 120 1,290.–
1/8 landscape 90 60 1,290.–
1/16 portrait 45 60 520.–
1/16 landscape 92 30 520.–
Other formats on request. Catalogue Shop 44 84 1,010.–
Prices plus value added tax.
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
ADVERTORIALS 6
e
ANZEIGE
selber machen advertorials are individually conceived
and designed for you. From the initial creative ideas
through to implementation you will receive everything
from a single source. We would be happy to provide you
with an integrated offer for selbermachen.de.
DESIGN COSTS
The prices for the advertorials we create comprise the
regular advertisement price of the booked advertisement
format and the design costs. If text and image material is
provided, the design costs include the services for layout,
text and reproducible artwork including three correction
runs.
In the case that image and text material is not provided,
the design costs incurred will be defined individually
according to the time and input involved (layout, text,
research, photo fees or production, technical costs, pro-
cessing, etc.).
PROCESSING AND LABELLING
The advertising deadline and lead time for material deli-
very and creation of advertorials should be three weeks
before the normal advertising deadline. The layout is
created in close coordination with the customer or the
agency responsible. Advertorials are marked with the
word ANZEIGE.
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
SIZE IN PAGES PRICES IN € PRICES IN €
multicolour/bw multicolour/bw
e
1/1 19,210.– 9,450.–
1/2 landscape 13,460.– 6,680.–
1/4 2 columns 7,120.– 3,860.–
Prices plus value added tax.
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
READER TEST 7
Whether prototypes or series products: Take advantage
PROMOTIONAL SUPPORT FROM THE CLIENT
e
of the competence of our readers as opinion leaders in
their peer group by way of our reader tests. With cross-
media announcements, test reports and follow-up co-
verage, you will not only be present in several issues, but
also receive first-hand information about your products
and a reader test seal, which can be used as a highlight
on your product packaging, for example. Market research
at a modest price – thanks to our reader tests.
1. ANNOUNCEMENT
Exclusive and cross-media editorial
announcement (scope and placement
is the responsibility of the editors)
2. TEST
A test of a product you provide accompanied
by our editorial staff
3. FOLLOW-UP REPORT
4. TEST LOGO
Detailed editorial reporting with selec-
Logo use for your
ted comments of the testers (solely the
communication
responsibility of the editorial staff)
MEDIA COSTS ACCORDING TO VOLUME FROM € 15,175.–
DURATION 3 ISSUES
CREATION (DESIGN, TEXT, GRAPHICS) AT COST
Prices plus value added tax.
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
ADVISOR POSTER 8
e
On a double-sided poster in A2 format selber ma-
chen explains everything do-it-yourselfers need to
know about your products and their applications – in the
accustomed top quality. Every DIYer will want to hang this
smart poster up in their workshop: step-by-step instruc-
tions combined with useful material or tool knowledge.
FORMAT 608 x 500 mm € 15,175,–
CREATION
(design, text, graphics) /page € 1,515.–
(basic price)
PLUS ENLARGEMENT ON REQUEST
Overhang / digital extension / double-sided printing /
continuous printing
Prices plus value added tax.
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021
selbermachen.de DIGITAL 9
selbermachen.de is the portal for DIY topics revol-
ving around renovation, house and garden with great
DIY projects and service topics for DIY professionals
and DIY beginners. We are expert advisors and a
source of inspiration for all those people who like to
get their hands dirty working on their house and gar-
den – and who want to design their home individually.
Our users are right in the midst of life and just love
tackling things themselves.
GENDER
50% female – 50% male
0 AGE
99 48% are 25 – 44 years
TECHNOLOGY
61% mobile – 39% desktop
Visits 553,544
Page impressions 789,868
Newsletter 12,600
Facebook 7,560
Pinterest 5.4 million monthly viewers
Source: Publisher information, December 2020
You can find further information at media.verlagshaus.de/marke/selbermachen-online
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021Logo_SeMa_komplett_Layout 1 26.08.14 17:46 Seite 1
PUBLISHER INFORMATION 10
e
TECHNICAL SPECIFICATIONS AND DE- TERMS AND CONDITIONS
LIVERY OF THE PRINTED DOCUMENTS The general terms of payment and business for
The current and binding technical specifica- advertisements and third-party inserts in new-
tions can be found at www.duon-portal. de. spapers and magazines, as well as the publis-
All print documents are to be delivered in her‘s additional terms of business, shall apply.
electronic formats via www.duon-portal.de. These can be obtained from the publisher or
viewed online at
You can request support under
media.verlagshaus.de/agb.
support@duon-portal.de or phone
040/374117-50 Due to tax regulations we would like to request
you to kindly indicate the tax number and/or the
Please always indicate our six-digit or-
sales tax ID when placing the order.
der number with the issue number and
year of issue in the comments field, e.g.
BANK DETAILS
123456_012020
Selber Machen Media GmbH
Deutsche Bank
Account 755 088 200
SORT CODE 700 700 10
IBAN DE95700700100755088200 00
BIC/Swift-Code DEUTDEMMXXX
TERMS OF PAYMENT
Immediately after invoicing without discount. 2%
discount until payment on the first day of sale,
provided older invoices are not overdue.
ADVERTISING DIRECTOR
SELBERMACHEN MEDIA
Helmut Gassner
GERANOVA BRUCKMANN Phone +49 (0) 89 13 06 99-520
VERLAGSHAUS GMBH E-mail: helmut.gassner@verlagshaus.de
Infanteriestraße 11a
80797 Munich SENIOR DIGITAL SALES MANAGER
Phone +49 (0) 89 13 06 99-0 Bernadette Landsgesell
Phone +49 (0) 89 13 06 99-928
www.selbermachen.de
E-mail: bernadette.landsgesell@verlagshaus.de
media kit: media.verlagshaus.de
ADVERTISING ADMINISTRATION
Rita Necker
Phone +49 (0) 89 13 06 99-552
E-mail: rita.necker@verlagshaus.de
MEDIADATEN 2021 | selber machen | selber machen Garten | Price list 10 valid from 01.01.2021 | status: 04.02.2021You can also read
